Dr. Krishna Kumar Verma, Dr. Jyoti Kumari Mishra, Dr. Kamlesh Babu Gautam, Dr. Manish Kumar
Strategic competitive strategy equips executives with practical knowledge, new skills, and tools to translate strategic ideas into actionable plans. Within strategic research, competitive research focuses on gathering information about rival firms, a crucial approach to assess their activities and potential threats to financial strength. Despite the rapid development of electronic commerce, many e-commerce businesses are still in the investment and brand-building phase, struggling to show a profit. Strategic marketing plays a pivotal role in attaining organizational goals and objectives, aiding in the identification and implementation of new opportunities. The decisions made by management can make significant effect on the performance of e-commerce businesses in India. Strategic marketing management is a defined as a process that involves identifying company goals, creating effective strategies, and implementing them to achieve those goals. A sample of 233 respondents was collected from people working in e-commerce businesses in India. The variables that identify the role of Strategic Marketing on Competitive Advantage for E-Commerce Business in India are Innovation and Adaptability, Brand and Market Positioning, Customer Segmentation, and Competitive Pricing and Promotions.
{"title":"Role of Strategic Marketing on Competitive Advantage for E-Commerce Business in India: An Empirical Study","authors":"Dr. Krishna Kumar Verma, Dr. Jyoti Kumari Mishra, Dr. Kamlesh Babu Gautam, Dr. Manish Kumar","doi":"10.52783/jier.v4i1.637","DOIUrl":"https://doi.org/10.52783/jier.v4i1.637","url":null,"abstract":"Strategic competitive strategy equips executives with practical knowledge, new skills, and tools to translate strategic ideas into actionable plans. Within strategic research, competitive research focuses on gathering information about rival firms, a crucial approach to assess their activities and potential threats to financial strength. Despite the rapid development of electronic commerce, many e-commerce businesses are still in the investment and brand-building phase, struggling to show a profit. Strategic marketing plays a pivotal role in attaining organizational goals and objectives, aiding in the identification and implementation of new opportunities. The decisions made by management can make significant effect on the performance of e-commerce businesses in India. Strategic marketing management is a defined as a process that involves identifying company goals, creating effective strategies, and implementing them to achieve those goals. A sample of 233 respondents was collected from people working in e-commerce businesses in India. The variables that identify the role of Strategic Marketing on Competitive Advantage for E-Commerce Business in India are Innovation and Adaptability, Brand and Market Positioning, Customer Segmentation, and Competitive Pricing and Promotions.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140260456","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dr. Tushar K. Savale, S Rahul, Dr. Amit A. Medhekar, Dr. Anand Deshmukh
The post-millennial Generation Z, which was born into a technologically advanced society, is one of the most recent subjects in marketing. There are numerous companies with a wide range of products, and you are bombarded with advertisements from every direction. How then do you market to the most technologically advanced generation, whose focus is hard to get and who has higher expectations of you as a marketer than earlier generations? User generated material is one of the options you might consider (UGC).
千禧一代之后的 Z 世代出生在一个科技发达的社会，他们是近期市场营销的主题之一。公司林立，产品种类繁多，广告铺天盖地。那么，如何向技术最先进的一代人进行营销呢？他们的注意力很难被吸引，而且对营销人员的期望值也高于前几代人。用户生成材料（UGC）是您可以考虑的选择之一。
{"title":"User generated content and its influence on relationship marketing among Generation Z","authors":"Dr. Tushar K. Savale, S Rahul, Dr. Amit A. Medhekar, Dr. Anand Deshmukh","doi":"10.52783/jier.v4i1.633","DOIUrl":"https://doi.org/10.52783/jier.v4i1.633","url":null,"abstract":"The post-millennial Generation Z, which was born into a technologically advanced society, is one of the most recent subjects in marketing. There are numerous companies with a wide range of products, and you are bombarded with advertisements from every direction. How then do you market to the most technologically advanced generation, whose focus is hard to get and who has higher expectations of you as a marketer than earlier generations? User generated material is one of the options you might consider (UGC).","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"36 23","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140260726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The social network has opened new avenues for the HR practices in every organizations today. Utilization of social networking sites for taken management and talent acquisition has become more popular in the corporate sector. Talent management and acquisition is significant and continuing process in HR management. The using of social network proved as very helpful for HR management where in it assists to acquire the best talent required by the organization. Through the present study an attempt has been made to focus on the major role of social network platforms in talent management and acquisition and the opinion and perception of HR officials regarding reasons of using social network, major areas of HRM in which social network is using challenges and issues in using social network platforms in talent management and acquisitions etc. This study also focused on the various suggestions given by HR officials for effective using of social network platforms.
{"title":"Role of Social Network in the Talent Management and Acquisition","authors":"Prof. Girish Naik, Dr. Rupali Jain","doi":"10.52783/jier.v4i1.642","DOIUrl":"https://doi.org/10.52783/jier.v4i1.642","url":null,"abstract":"The social network has opened new avenues for the HR practices in every organizations today. Utilization of social networking sites for taken management and talent acquisition has become more popular in the corporate sector. Talent management and acquisition is significant and continuing process in HR management. The using of social network proved as very helpful for HR management where in it assists to acquire the best talent required by the organization. Through the present study an attempt has been made to focus on the major role of social network platforms in talent management and acquisition and the opinion and perception of HR officials regarding reasons of using social network, major areas of HRM in which social network is using challenges and issues in using social network platforms in talent management and acquisitions etc. This study also focused on the various suggestions given by HR officials for effective using of social network platforms.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"48 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140259064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Preparing ourselves for future volatile economic environment is a challenge. Every Organization needs to develop a succession plan for taking up the roles and responsibility by the next generation leaders. Indian Public Sectors Units (PSUs) often find themselves in a challenging situation while positioning suitable manpower for the key leadership positions in the changing market situation. They adopt several Management Practices to develop future leaders within the organization, as it is more preferable to develop a Talent Pool in-house, rather than acquiring it from outside. Based on various studies in the past, relationship between Succession planning and Talent Management is well established. Yet, the impact of Performance Management in particular, needs to be specifically addressed, critically analyzed and reviewed in depth in line with acquiring, developing and retaining the talent for a successful Succession Planning. Problem statement - how does Performance Management System impact on Succession Planning? what is the relevance in integrating these two and how does it contribute to organizational sustainability? what are the Talent Management processes that support successful Succession Planning? The study involves a sample of Indian PSUs from various sectors. A mixed method approach for data analysis is preferred. Document analysis involves review of Policy/guidelines, Procedures and Reports related to Human Resource Development (HRD); whereas feedback on perception of employees were collected through interactions with key stakeholders and analyzed using thematic analysis to identify linkage between Performance Management and Succession Planning. The study suggests the holistic approach towards Talent Management and its best practices for a successful Succession Planning. It recommends to identify and develop individuals in-house, for the critical and key leadership roles thus achieving organizational sustainability.
{"title":"Holistic approach of Talent Management for a successful Succession Planning","authors":"Mukesh Mihir, Dr. Satuluri Padma","doi":"10.52783/jier.v4i1.638","DOIUrl":"https://doi.org/10.52783/jier.v4i1.638","url":null,"abstract":"Preparing ourselves for future volatile economic environment is a challenge. Every Organization needs to develop a succession plan for taking up the roles and responsibility by the next generation leaders. Indian Public Sectors Units (PSUs) often find themselves in a challenging situation while positioning suitable manpower for the key leadership positions in the changing market situation. They adopt several Management Practices to develop future leaders within the organization, as it is more preferable to develop a Talent Pool in-house, rather than acquiring it from outside. Based on various studies in the past, relationship between Succession planning and Talent Management is well established. Yet, the impact of Performance Management in particular, needs to be specifically addressed, critically analyzed and reviewed in depth in line with acquiring, developing and retaining the talent for a successful Succession Planning. \u0000Problem statement - how does Performance Management System impact on Succession Planning? what is the relevance in integrating these two and how does it contribute to organizational sustainability? what are the Talent Management processes that support successful Succession Planning? \u0000The study involves a sample of Indian PSUs from various sectors. A mixed method approach for data analysis is preferred. Document analysis involves review of Policy/guidelines, Procedures and Reports related to Human Resource Development (HRD); whereas feedback on perception of employees were collected through interactions with key stakeholders and analyzed using thematic analysis to identify linkage between Performance Management and Succession Planning. \u0000The study suggests the holistic approach towards Talent Management and its best practices for a successful Succession Planning. It recommends to identify and develop individuals in-house, for the critical and key leadership roles thus achieving organizational sustainability.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"48 150","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140260148","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dr. Sonam Subhadarshini, Dr. Ankita Nayak, Sukanya Nisitgandha Biswal, Dr Snigdhamayee Choudhury
This article delves into the transformative impact of Artificial Intelligence (AI) on performance management, specifically focusing on its role in delivering enhanced feedback and coaching in the corporate realm. The discussion encompasses AI-driven personalization, real-time feedback, predictive analytics, bias reduction, and the augmentation of coaching strategies. While acknowledging the significant benefits, the article also addresses the challenges associated with integrating AI into performance management, emphasizing the crucial role of human elements. The goal is to provide a comprehensive overview of how AI is shaping the future landscape of performance management.
{"title":"The Future of Performance Management: Leveraging Ai for Better Feedback and Coaching","authors":"Dr. Sonam Subhadarshini, Dr. Ankita Nayak, Sukanya Nisitgandha Biswal, Dr Snigdhamayee Choudhury","doi":"10.52783/jier.v4i2.649","DOIUrl":"https://doi.org/10.52783/jier.v4i2.649","url":null,"abstract":"This article delves into the transformative impact of Artificial Intelligence (AI) on performance management, specifically focusing on its role in delivering enhanced feedback and coaching in the corporate realm. The discussion encompasses AI-driven personalization, real-time feedback, predictive analytics, bias reduction, and the augmentation of coaching strategies. While acknowledging the significant benefits, the article also addresses the challenges associated with integrating AI into performance management, emphasizing the crucial role of human elements. The goal is to provide a comprehensive overview of how AI is shaping the future landscape of performance management.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"12 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140260214","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Prof. (Dr.) Laxman Kumar Tripathy, Dr. Laxmidhar Biswal, Prof. Rohini Nikam, Prof. Pooja Karekar
In the present study, the effect of the use of the Internet and digital technology in business has been discussed. From the study, It is clear that the slow connectivity and the lack of experience are the issues how far the internet connectivity is concerned. The employment of skilled and expert employees in the business is one of the most vital influences for the growth of the business products. The primary quantitative method has been used in the study with responses of the 75 people. The SPSS software also used in the research for the better analysis of the result. Statistical analysis through SPSS software has been done to evaluate the effects of technology on employee learning outcomes. The significant value less than 0.05 has denoted the independent variables are highly signified with Dependent Variables. Internet connectivity has a mixture of different factors that can be utilised to boost productivity at the workplace. Recently, globalisation has been revealed to progress contest, and trades require manners to build an acceptable benefit. It is concluded that the workplace productivity is the extreme time hired by employees to manage and deliver choice consequences. In a competitive atmosphere in the workplace, satisfactory productivity has been expanded by keeping adequate resources.
{"title":"An Analytic Study of The Relationship Between Internet Connectivity and Productivity in The Workplace","authors":"Prof. (Dr.) Laxman Kumar Tripathy, Dr. Laxmidhar Biswal, Prof. Rohini Nikam, Prof. Pooja Karekar","doi":"10.52783/jier.v4i1.635","DOIUrl":"https://doi.org/10.52783/jier.v4i1.635","url":null,"abstract":"In the present study, the effect of the use of the Internet and digital technology in business has been discussed. From the study, It is clear that the slow connectivity and the lack of experience are the issues how far the internet connectivity is concerned. The employment of skilled and expert employees in the business is one of the most vital influences for the growth of the business products. \u0000The primary quantitative method has been used in the study with responses of the 75 people. The SPSS software also used in the research for the better analysis of the result. Statistical analysis through SPSS software has been done to evaluate the effects of technology on employee learning outcomes. The significant value less than 0.05 has denoted the independent variables are highly signified with Dependent Variables. \u0000 Internet connectivity has a mixture of different factors that can be utilised to boost productivity at the workplace. Recently, globalisation has been revealed to progress contest, and trades require manners to build an acceptable benefit. It is concluded that the workplace productivity is the extreme time hired by employees to manage and deliver choice consequences. In a competitive atmosphere in the workplace, satisfactory productivity has been expanded by keeping adequate resources. \u0000 ","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"5 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140259982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dr. Laxmidhar Biswal, Dr. Vinod Malap, Dr. Suman Kalyan Chaudhary, Dr. Satyabrata Patro
Peer Learnning is an important factor to motivate the employee and it is one of the methods and source to enhance the knowledge and skill. Peer learning helps the faculty to develop him self or herself in various ways for better result. It is not lonely a teaching method but also a learning method innovated by the educationists based on the psychological and sociological concepts. It helps to interact with the peers and shows the roadmap of success with motivation depends upon various roles and responsibility. This research paper confirms the existence of peer effects in a learning process with the data from an experiment. This paper confirms the existence of peer learning effects in a learning process with reference to the motivation and performances. Peer to peer learning is a mutual learning process and source and training strategy which involves participants of the same level of engaging in collaborative learning where no fear is there with the learning attitude. Peer-to-peer recognition makes employees feel motivated to produce better business outcomes. Peer learning models adopted in education sector to enhance the knowledge of the faculty to develop themselves. There are various factors to understand how exactly learning from peers is more effective than your robust training programs. People are most likely to listen to a "person next door" personality. Having a dedicated plan for peer learning in place helps increase employee productivity and boosts their morale among other benefits and helps organisational goals in the big picture. The primary data is used for the study. The data was collected through the structured questionnaire from different post graduate institutes in Maharashtra. The data was analyzed in SPSS and Excel tools.
{"title":"Impact of Peer Learning on Performance and Motivation in Management Professional in Higher Education Sector -An Empirical Study","authors":"Dr. Laxmidhar Biswal, Dr. Vinod Malap, Dr. Suman Kalyan Chaudhary, Dr. Satyabrata Patro","doi":"10.52783/jier.v4i1.647","DOIUrl":"https://doi.org/10.52783/jier.v4i1.647","url":null,"abstract":"Peer Learnning is an important factor to motivate the employee and it is one of the methods and source to enhance the knowledge and skill. Peer learning helps the faculty to develop him self or herself in various ways for better result. It is not lonely a teaching method but also a learning method innovated by the educationists based on the psychological and sociological concepts. It helps to interact with the peers and shows the roadmap of success with motivation depends upon various roles and responsibility. This research paper confirms the existence of peer effects in a learning process with the data from an experiment. This paper confirms the existence of peer learning effects in a learning process with reference to the motivation and performances. Peer to peer learning is a mutual learning process and source and training strategy which involves participants of the same level of engaging in collaborative learning where no fear is there with the learning attitude. Peer-to-peer recognition makes employees feel motivated to produce better business outcomes. Peer learning models adopted in education sector to enhance the knowledge of the faculty to develop themselves. There are various factors to understand how exactly learning from peers is more effective than your robust training programs. People are most likely to listen to a \"person next door\" personality. Having a dedicated plan for peer learning in place helps increase employee productivity and boosts their morale among other benefits and helps organisational goals in the big picture. The primary data is used for the study. The data was collected through the structured questionnaire from different post graduate institutes in Maharashtra. The data was analyzed in SPSS and Excel tools. \u0000 ","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"54 23","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140258817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dr. Bhavna, Dr. Alok Singh Chauhan, Dr Alka Agnihotri, Dr. Mukta Makhija
Industry 4.0 refers to the part of key enabling technologies which includes cyber-physical systems, the internet of things, artificial intelligence big data analytics, and digital twins. Major driving forces behind automated and digital manufacturing settings include these technologies(Castelo-Branco, 2019). Emphasizing sustainability as the cornerstone of business strategy and calling for smart manufacturing, energy-efficient construction, and low-impact industrialization led to the foundation of the United Nations (UN) Sustainability 2030 agenda. Industry 4.0 technology aids in making company processes more sustainable. Few research fields have reported on this technology as it is aimed at improving business sustainability through the innovation of manufacturing processes in different industries (Bag, 2018). These applications are used in a variety of cutting-edge technology to modernize assembly lines. The Internet of Things helps machines to create, process, and transmit data in real-time to both people and other machines, robots can operate independently or in conjunction with humans, manipulate task like grabbing and spinning through its programming and design. On one hand big data and analytics deals with enormous and unstructured data using business intelligence, machine learning and analytics software using cloud computing techniques. Material can be added to solid blocks rather than mechanically removed to create high quality physical items through additive manufacturing (Godina,2020). These technologies are utilized in Industry 4.0 to create cyber physical system that are applied on the production line (Bai, 2020). It supports several sustainability related subfields; advanced manufacturing solutions may be built around the networked systems. It reduces the time to market, improves manufacturing flexibility and make better use of resources (Beier, 2020).
{"title":"Industry 4.0 and Indian Manufacturing Companies: Barriers towards sustainability","authors":"Dr. Bhavna, Dr. Alok Singh Chauhan, Dr Alka Agnihotri, Dr. Mukta Makhija","doi":"10.52783/jier.v4i1.646","DOIUrl":"https://doi.org/10.52783/jier.v4i1.646","url":null,"abstract":"Industry 4.0 refers to the part of key enabling technologies which includes cyber-physical systems, the internet of things, artificial intelligence big data analytics, and digital twins. Major driving forces behind automated and digital manufacturing settings include these technologies(Castelo-Branco, 2019). Emphasizing sustainability as the cornerstone of business strategy and calling for smart manufacturing, energy-efficient construction, and low-impact industrialization led to the foundation of the United Nations (UN) Sustainability 2030 agenda. Industry 4.0 technology aids in making company processes more sustainable. Few research fields have reported on this technology as it is aimed at improving business sustainability through the innovation of manufacturing processes in different industries (Bag, 2018). These applications are used in a variety of cutting-edge technology to modernize assembly lines. The Internet of Things helps machines to create, process, and transmit data in real-time to both people and other machines, robots can operate independently or in conjunction with humans, manipulate task like grabbing and spinning through its programming and design. On one hand big data and analytics deals with enormous and unstructured data using business intelligence, machine learning and analytics software using cloud computing techniques. Material can be added to solid blocks rather than mechanically removed to create high quality physical items through additive manufacturing (Godina,2020). These technologies are utilized in Industry 4.0 to create cyber physical system that are applied on the production line (Bai, 2020). It supports several sustainability related subfields; advanced manufacturing solutions may be built around the networked systems. It reduces the time to market, improves manufacturing flexibility and make better use of resources (Beier, 2020).","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"40 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140259173","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The present research is an attempt to study the mental well-being of sales managers in private-sector banks in India. The researcher has tried to measure the perceived psychological safety and how it impacts the mental wellness of bank managers. The instrument used to study the psychologically safe environment was PSC-12 and WESWBM is used to measure mental well-being. The data has been analyzed using SPSS. The data was collected through an online survey. This research focuses on both, qualitative and quantitative analysis. The findings validate the correlation between the two factors of study and statistically significant validation has been established.
{"title":"Mental Well-being of Sales Managers in Private Banks: Evaluating the Impact of Perceived Psychologically Safe Environment","authors":"Dr. Shraddha Kulkarni","doi":"10.52783/jier.v4i1.639","DOIUrl":"https://doi.org/10.52783/jier.v4i1.639","url":null,"abstract":"The present research is an attempt to study the mental well-being of sales managers in private-sector banks in India. The researcher has tried to measure the perceived psychological safety and how it impacts the mental wellness of bank managers. The instrument used to study the psychologically safe environment was PSC-12 and WESWBM is used to measure mental well-being. The data has been analyzed using SPSS. The data was collected through an online survey. This research focuses on both, qualitative and quantitative analysis. The findings validate the correlation between the two factors of study and statistically significant validation has been established.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"26 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140259764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ms. Sridevi M, Dr. T. Sarathy, Ms. Padmashree P, Dr. S. Sathyakala
This study seeks to quantify how altering pricing methods affect consumer behavior in E - pharmacy and OTT industries. In Bangalore City a questionnaire was handed out and 600 responses or 79.8% of the total were returned. No statistically significant differences relating to demographic or socioeconomic characteristics were found, although the results did demonstrate a beneficial association between pricing methods and customer behavior.
本研究旨在量化改变定价方法对电子药店和 OTT 行业消费者行为的影响。在班加罗尔市发放了一份调查问卷，共收回 600 份答复，占总数的 79.8%。尽管研究结果表明定价方法与顾客行为之间存在有益的联系，但并未发现与人口统计或社会经济特征有关的明显差异。
{"title":"Changing Pricing Strategies and Its Impact Towards Buying Behavior – An Empirical Study with Reference to Ott and E – Pharmacy Sectors","authors":"Ms. Sridevi M, Dr. T. Sarathy, Ms. Padmashree P, Dr. S. Sathyakala","doi":"10.52783/jier.v4i1.641","DOIUrl":"https://doi.org/10.52783/jier.v4i1.641","url":null,"abstract":"This study seeks to quantify how altering pricing methods affect consumer behavior in E - pharmacy and OTT industries. In Bangalore City a questionnaire was handed out and 600 responses or 79.8% of the total were returned. No statistically significant differences relating to demographic or socioeconomic characteristics were found, although the results did demonstrate a beneficial association between pricing methods and customer behavior.","PeriodicalId":201034,"journal":{"name":"Journal of Informatics Education and Research","volume":"43 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140260347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：