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2015 12th International Conference on Service Systems and Service Management (ICSSSM)最新文献

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Coal trading center development in China: A study of opportunities, value and service —A perspective of steam coal trading 中国煤炭交易中心发展:机遇、价值与服务研究——以动力煤交易为视角
Pub Date : 2015-06-22 DOI: 10.1109/ICSSSM.2015.7170140
Q. Nie, Lirong Dong
China relies on coal to fuel its economy, coal accounts for more than 70 per cent of all the energy consumed, coal will remain the predominant fuel well into the next century. The huge demand and coal marketization reform in China stimulate the development of coal trading center who has achieved dramatic increases over the past ten years. This paper analyses the evolution and trading pattern of China steam coal trade from the 1950s to the present years, identifies some of the problems. It investigates the opportunities and driving factors of steam coal trading center in China. It can be find that coal trading center will continue to expand and become a more important coal trading pattern in replacing the conventional trading one. Then the value of coal trading center has been described. Finally the paper identifies the coal trading center should be service dominated and present 3 possible business.
中国经济依赖煤炭为燃料,煤炭占能源消耗总量的70%以上,煤炭在下个世纪仍将是主要燃料。中国巨大的需求和煤炭市场化改革推动了煤炭交易中心的发展,近十年来煤炭交易中心实现了迅猛增长。本文分析了20世纪50年代至今中国动力煤贸易的演变和贸易格局,指出了存在的一些问题。探讨了中国动力煤交易中心建设的机遇和驱动因素。可以发现,煤炭交易中心将继续扩大,并将取代传统的交易方式,成为更重要的煤炭交易方式。然后对煤炭交易中心的价值进行了描述。最后提出了煤炭交易中心应以服务为主导,并提出了3种可能的业务模式。
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引用次数: 0
Social visibility and percept differentiation dimensions of brand intangible value and its effects 品牌无形价值的社会知名度和感知差异化维度及其效应
Pub Date : 2015-06-22 DOI: 10.1109/ICSSSM.2015.7170280
Jinsong Huang, Tao Wei
Marketers provide brand intangible value to obtain price premium and brand loyalty. Along two novel dimensions of social visibility and perceived differentiation, we classified brand intangible value into four types: conformity value, role value, self-identity value and experiential value. Empirical studies verify the existence of these four brand intangible values, and they are significantly affected by perceived quality. Further analysis show that role value, self-identity value, experiential value significantly impact customer satisfaction, but the linkage between conformity value and customer satisfaction is weak.
营销人员为品牌提供无形价值,以获得价格溢价和品牌忠诚度。从社会知名度和感知差异化两个维度出发,将品牌无形价值分为从众价值、角色价值、自我认同价值和体验价值四种类型。实证研究证实了这四种品牌无形价值的存在,并且它们受到感知质量的显著影响。进一步分析发现,角色价值、自我认同价值、体验价值对顾客满意的影响显著,而从众价值与顾客满意的关联较弱。
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引用次数: 1
An empirical study of the online promotion for the top 10 e-commerce websites in China 中国十大电子商务网站网络推广的实证研究
Pub Date : 2015-06-22 DOI: 10.1109/ICSSSM.2015.7170321
Xiaoning Zhu, Rui Yan, Jingting Zhang
For companies to take full advantage of the potential offered by the Web, it is essential that their e-commerce websites be prepared and organized in highly usable manner. Companies with better website quality will save time and money, promote customer satisfaction and continued business, and gain an advantage over their competitors. This paper is an attempt to investigate the current issues and challenges for the top 10 B2C e-commerce websites in terms of promoting and marketing their products and services in China. The managerial implications and suggestions for future research are also discussed.
对于公司来说,要充分利用网络提供的潜力,他们的电子商务网站必须以高度可用的方式准备和组织。拥有更好网站质量的公司将节省时间和金钱,提高客户满意度和持续的业务,并获得比竞争对手更大的优势。本文试图探讨排名前十的B2C电子商务网站在中国推广和营销其产品和服务方面所面临的问题和挑战。本文还讨论了管理意义和对未来研究的建议。
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引用次数: 1
The analysis of coupling coordination degree in the interactive development of manufacturing industry and logistics in the eastern coastal economic zone of China 中国东部沿海经济区制造业与物流互动发展的耦合协调度分析
Pub Date : 2015-06-22 DOI: 10.1109/ICSSSM.2015.7170201
Li Song-qing
Based on the theory of coupling degree function in physics, this paper sets up index system from three aspects of scale, operation and potential, formulates the model of coupling coordination degree of the interactive development between manufacturing industry and logistics, calculates and analyzes the coupling coordination degree of two industries in the Eastern Coastal Economic Zone of China. The research shows the harmonious developing level of two industries appears increasing with each passing year, logistics development isn't falling behind manufacturing industry.
本文以物理学中的耦合度函数理论为基础,从规模、运行和潜力三个方面构建了指标体系,建立了制造业与物流业互动发展的耦合协调度模型,对中国东部沿海经济区两产业的耦合协调度进行了计算和分析。研究表明,两大产业的协调发展水平呈逐年上升趋势,物流业的发展并不落后于制造业。
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引用次数: 3
Identification of key user knowledge source in crowdsourcing innovation mode 众包创新模式下关键用户知识来源的识别
Pub Date : 2015-06-22 DOI: 10.1109/ICSSSM.2015.7170263
Qingliang Meng, Xinxin Guo
Effective identification of key user knowledge sources which are able to match with the innovation task of the enterprise can reduce the cost of enterprise search and evaluation, enhance the participation willingness, and promote innovation performance in crowdsourcing innovation mode. Based on the bilateral perspective of both enterprises and users, the present paper proposes the framework to identify the key user knowledge sources from three aspects of the user knowledge value, the willingness of knowledge exchange and the absorptive capability of the enterprise. The key user knowledge sources identification system constructed by the paper is scientific, reasonable and practical, which is proved by the empirical research by using gray relational analysis.
在众包创新模式下,有效识别与企业创新任务相匹配的关键用户知识来源,可以降低企业搜索评估成本,增强企业参与意愿,提升企业创新绩效。本文基于企业和用户的双边视角,从用户知识价值、知识交换意愿和企业吸收能力三个方面提出了识别关键用户知识来源的框架。本文构建的关键用户知识来源识别系统具有科学性、合理性和实用性,并通过灰色关联分析进行了实证研究。
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引用次数: 2
The competitive strategies between the traditional and online retailers 传统零售商与网络零售商的竞争策略
Pub Date : 2015-06-22 DOI: 10.1109/ICSSSM.2015.7170205
Jinsen Guo, Zong-Liang Wen, Yongwu Zhou, Kai Ji
The advent of e-commerce has prompted many retailers to sell product by online channel. In this paper, we study the competitive strategies between a traditional retailer and an online retailer. We investigate how the changes of the degree of customer acceptance of the online channel and the traditional channel inconvenience affect the strategies of the two retailers under two different Stackelberg competition scenarios: online retailer-Stackelberg competition and traditional retailer-Stackelberg competition. We get that whether the price and profit of the traditional retailer is higher than the online retailer mainly depends on the traditional retailer's inconvenience under the different competition scenarios. Furthermore, The two retailer's total profit is higher in the TC-Stackelberg setting than in the OC-Stackelberg setting when the customer acceptance of the online retailer is relative small, otherwise, is lower in the TC-Stackelberg setting than in the OC-Stackelberg setting when the customer acceptance of the online retailer is relative large. Under the Stackelberg settings, when the customer acceptance of the online retailer is relative small, the two players both like to work as a leader; otherwise, they would like to work as a follower.
电子商务的出现促使许多零售商通过在线渠道销售产品。本文研究了传统零售商与网络零售商之间的竞争策略。本文研究了在两种不同的Stackelberg竞争情景下:在线零售商-Stackelberg竞争和传统零售商-Stackelberg竞争下,消费者对在线渠道和传统渠道的接受程度变化对两家零售商策略的影响。我们得出传统零售商的价格和利润是否高于网络零售商主要取决于传统零售商在不同竞争场景下的不便程度。此外,当顾客对在线零售商的接受程度较低时,两家零售商的总利润在TC-Stackelberg设置下高于OC-Stackelberg设置下;当顾客对在线零售商的接受程度较高时,两家零售商的总利润在TC-Stackelberg设置下低于OC-Stackelberg设置下。在Stackelberg设置下,当客户对在线零售商的接受程度相对较低时,两家玩家都喜欢担任领导者;否则,他们愿意做一个跟随者。
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引用次数: 4
Valuation of enterprises brand assets based on risk cash flow 基于风险现金流的企业品牌资产估值
Pub Date : 2015-06-22 DOI: 10.1007/978-3-642-40072-8_55
Shi-liang Xia
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引用次数: 1
A short survey on the history and future of Groupbuying Price mechanism 简述团购价格机制的历史与未来
Pub Date : 2015-06-22 DOI: 10.1109/ICSSSM.2015.7170183
Lei Guan
In this article, I summarize the history of Group-Buying Price (GBP) mechanism to show some current problems. Then with reviewing related literatures, I discuss the shortcomings of current researches and point out some possible future directions.
在本文中,我总结了团购价格(GBP)机制的历史,以显示当前存在的一些问题。然后通过对相关文献的回顾,讨论了目前研究的不足,并指出了未来可能的研究方向。
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引用次数: 0
Design of a biped walking robot based on Cortex-M3 基于Cortex-M3的两足步行机器人设计
Pub Date : 2015-06-22 DOI: 10.1109/ICSSSM.2015.7170194
Panlai Peng, Yajie Ma
Research on robot control and related technology of biped walking has important theoretical value in the field of robot research. Comparing the advantages and disadvantages of existing robot control and walking schemes, this paper designs and implements a biped walking robot under the control of Cortex-M3. By studying and emulating human walking gait, we designed a robot which can walk in the way that matches all the predefined action modes. The robot uses Cortex-M3 811 MCU as the core control, the servo controller as auxiliary control. The servo controller generates multiple PWM waves to drive the servo. With repeatedly adjusting and modification, the performance of the biped walking robot can satisfy all the design requirements.
双足行走机器人控制及相关技术的研究在机器人研究领域具有重要的理论价值。本文比较了现有机器人控制和行走方案的优缺点,设计并实现了Cortex-M3控制下的双足行走机器人。通过对人类行走步态的研究和仿真,设计了一种能够以符合所有预定义动作模式的方式行走的机器人。该机器人采用Cortex-M3 811单片机作为核心控制,伺服控制器作为辅助控制。伺服控制器产生多个PWM波来驱动伺服系统。经过反复的调整和修改,双足步行机器人的各项性能都能满足设计要求。
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引用次数: 1
Episodes and professional identity development: A case study on the narrative identity of Chinese college teachers 情节与专业认同发展:以中国大学教师叙事认同为例
Pub Date : 2015-06-22 DOI: 10.1109/ICSSSM.2015.7170303
Li Li, Chen Liwen
This paper examines the overall development of professional identity of two English teachers in the same Chinese college employing the narrative analysis approach. The process of sharing two participants' teaching experiences is proved to be instrumental in combing and understanding their change in professional identity, to which four factors are found to be instrumental, namely teachers' personality, the social environment they lived in, their prior experiences and their subjective initiative. The induction period is crucial and thus deserves guidance and support from the authority.
本文运用叙事分析的方法考察了同一所中国大学的两位英语教师的专业认同的整体发展。分享两位参与者的教学经历有助于梳理和理解他们的职业认同变化,其中教师的个性、所处的社会环境、之前的经历和主观能动性四个因素对教师的职业认同变化起着重要的作用。诱导期至关重要,应得到主管部门的指导和支持。
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引用次数: 1
期刊
2015 12th International Conference on Service Systems and Service Management (ICSSSM)
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