Pub Date : 2025-11-01DOI: 10.1016/j.telpol.2025.103074
Luísa Nazareno , Justina Jose , Grady Hart
This paper estimates the economic impacts of broadband deployment in rural areas in the United States under the Connect America Fund (CAF) Phase II Price Cap program – the largest component of CAF, a federally funded initiative designed to subsidize service provision in high-cost, underserved or unserved areas. Using a panel dataset of census tracts from the years 2010–2023, we exploit the staggered implementation of the program as a quasi-experimental setting and estimate its effects. Our analysis focuses on impacts on employment, self-employment, and household income. Results indicate that broadband deployment had a positive impact on both employment and income in treated areas, with effects strengthening over time. However, we find no evidence of impacts on self-employment. This study contributes to a growing literature on the economic effects of broadband infrastructure by evaluating one of the most extensive telecommunications interventions in US history.
{"title":"Wired and working? An evaluation of broadband expansion in Rural America","authors":"Luísa Nazareno , Justina Jose , Grady Hart","doi":"10.1016/j.telpol.2025.103074","DOIUrl":"10.1016/j.telpol.2025.103074","url":null,"abstract":"<div><div>This paper estimates the economic impacts of broadband deployment in rural areas in the United States under the Connect America Fund (CAF) Phase II Price Cap program – the largest component of CAF, a federally funded initiative designed to subsidize service provision in high-cost, underserved or unserved areas. Using a panel dataset of census tracts from the years 2010–2023, we exploit the staggered implementation of the program as a quasi-experimental setting and estimate its effects. Our analysis focuses on impacts on employment, self-employment, and household income. Results indicate that broadband deployment had a positive impact on both employment and income in treated areas, with effects strengthening over time. However, we find no evidence of impacts on self-employment. This study contributes to a growing literature on the economic effects of broadband infrastructure by evaluating one of the most extensive telecommunications interventions in US history.</div></div>","PeriodicalId":22290,"journal":{"name":"Telecommunications Policy","volume":"49 10","pages":"Article 103074"},"PeriodicalIF":6.4,"publicationDate":"2025-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145600564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-11-01DOI: 10.1016/j.telpol.2025.102977
Jonathan A. Obar , Giuseppina (Pina) D'Agostino , Motunrayo Akinyemi
In 2022, U.S. President Biden's administration released a Blueprint for an AI Bill of Rights. The Blueprint lists “notice and explanation” as one of five principles fundamental to delivering consumer protections as artificial intelligence (AI) is developed and used. This qualitative assessment of 40 company websites evaluates the extent to which privacy/AI notices align with this call for AI transparency. The assessment assigns full, half, or zero stars on ten transparency criteria, including (among others): whether notices are accessible via company websites and in plain language, reference applicable laws, explain how AI systems work, their risks, data retention policies, and data storage/processing policies.
Findings suggest companies convey privacy transparency elements but disclose few details about the use/implications of AI. The average score across the sample is 2.95/10 stars. Each company provides homepage access to notices and information about applicable law. Many provide details about data storage/processing though only eighteen describe data retention. While some provide minimal definitions of automated systems, few explain how AI systems work or the risks of use. 34/40 require a grade twelve or higher reading-level, and most provide AI details away from the privacy policy.
To support the auditability of AI systems via consent-based protections companies should improve upon these transparency efforts. Companies should better-align with calls for AI transparency like those from the Biden White House, currently accessible via the U.S. National Archives. Accessible and plain language notices are recommended, as are details about how AI systems work, and the implications of AI development and use.
{"title":"Aligned with the Blueprint for an AI Bill of Rights? An artificial intelligence transparency evaluation of company privacy notices and explanations","authors":"Jonathan A. Obar , Giuseppina (Pina) D'Agostino , Motunrayo Akinyemi","doi":"10.1016/j.telpol.2025.102977","DOIUrl":"10.1016/j.telpol.2025.102977","url":null,"abstract":"<div><div>In 2022, U.S. President Biden's administration released a <em>Blueprint for an AI Bill of Rights</em><em>.</em> The <em>Blueprint</em> lists “notice and explanation” as one of five principles fundamental to delivering consumer protections as artificial intelligence (AI) is developed and used. This qualitative assessment of 40 company websites evaluates the extent to which privacy/AI notices align with this call for AI transparency. The assessment assigns full, half, or zero stars on ten transparency criteria, including (among others): whether notices are accessible via company websites and in plain language, reference applicable laws, explain how AI systems work, their risks, data retention policies, and data storage/processing policies.</div><div>Findings suggest companies convey privacy transparency elements but disclose few details about the use/implications of AI. The average score across the sample is 2.95/10 stars. Each company provides homepage access to notices and information about applicable law. Many provide details about data storage/processing though only eighteen describe data retention. While some provide minimal definitions of automated systems, few explain how AI systems work or the risks of use. 34/40 require a grade twelve or higher reading-level, and most provide AI details away from the privacy policy.</div><div>To support the auditability of AI systems via consent-based protections companies should improve upon these transparency efforts. Companies should better-align with calls for AI transparency like those from the Biden White House, currently accessible via the U.S. National Archives. Accessible and plain language notices are recommended, as are details about how AI systems work, and the implications of AI development and use.</div></div>","PeriodicalId":22290,"journal":{"name":"Telecommunications Policy","volume":"49 10","pages":"Article 102977"},"PeriodicalIF":6.4,"publicationDate":"2025-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145600509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-11-01DOI: 10.1016/j.telpol.2025.103076
Miao He, Yongfang Chen
In the big data and AI era, personal data protection is legally and academically challenging. Although China has made great progress in this regard by issuing a range of laws and sector-specific regulations, as well as bringing public interest litigation to safeguard personal data, challenges persist. However, there are few systematic studies on the progress and challenges in protecting personal data under the rule of law in China. In order to fill this gap, this article examine the evolution of personal data protection in the context of big data and AI in China, focusing on its constitutional foundations, legal improvements, and judicial applications and identify the unresolved challenges of personal data protection. Based on these, protection methods related to personal data are further proposed and discussed, such as refining the informed consent rule, bolstering personal data and risk governance via grading, contextual and privacy impact assessments mechanisms, and optimizing the Data Protection Authority system by establishing consultation and independent oversight bodies. By adapting these strategies to the unique conditions in China, this article proposes a holistic approach to better balance among personal data protection, security, and economic development. The findings of this article also hold value for developing countries seeking to align personal data governance with global standards, thereby contributing to a more robust international data protection system.
{"title":"Personal data protection in China: Progress, challenges and prospects in the age of big data and AI","authors":"Miao He, Yongfang Chen","doi":"10.1016/j.telpol.2025.103076","DOIUrl":"10.1016/j.telpol.2025.103076","url":null,"abstract":"<div><div>In the big data and AI era, personal data protection is legally and academically challenging. Although China has made great progress in this regard by issuing a range of laws and sector-specific regulations, as well as bringing public interest litigation to safeguard personal data, challenges persist. However, there are few systematic studies on the progress and challenges in protecting personal data under the rule of law in China. In order to fill this gap, this article examine the evolution of personal data protection in the context of big data and AI in China, focusing on its constitutional foundations, legal improvements, and judicial applications and identify the unresolved challenges of personal data protection. Based on these, protection methods related to personal data are further proposed and discussed, such as refining the informed consent rule, bolstering personal data and risk governance via grading, contextual and privacy impact assessments mechanisms, and optimizing the Data Protection Authority system by establishing consultation and independent oversight bodies. By adapting these strategies to the unique conditions in China, this article proposes a holistic approach to better balance among personal data protection, security, and economic development. The findings of this article also hold value for developing countries seeking to align personal data governance with global standards, thereby contributing to a more robust international data protection system.</div></div>","PeriodicalId":22290,"journal":{"name":"Telecommunications Policy","volume":"49 10","pages":"Article 103076"},"PeriodicalIF":6.4,"publicationDate":"2025-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145600520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-10-31DOI: 10.1016/j.telpol.2025.103089
Seongcheol Kim , Youngsun Kwon , Yoonhyuk Jung
{"title":"Digital transformation demands new policies and strategies: Editorial for special issue on the ITS 2024 Seoul Conference","authors":"Seongcheol Kim , Youngsun Kwon , Yoonhyuk Jung","doi":"10.1016/j.telpol.2025.103089","DOIUrl":"10.1016/j.telpol.2025.103089","url":null,"abstract":"","PeriodicalId":22290,"journal":{"name":"Telecommunications Policy","volume":"50 1","pages":"Article 103089"},"PeriodicalIF":6.4,"publicationDate":"2025-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145705468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-10-28DOI: 10.1016/j.telpol.2025.103107
Kyu Tae Kwak , DongA Jeong , Semin Hong , Sang Woo Lee
The expansion of platform businesses has provided participants with new opportunities to use across multiple platforms simultaneously. This practice, referred to as ‘multihoming’, offers advantages, especially for sellers who market products or services through platforms. Based on strategic approaches to multihoming, sellers can enhance brand recognition, expand their customer base, and improve business outcomes. This study explores the key antecedents of multihoming strategies (expansion strategy and sustainment strategy) among e-commerce sellers and examines their associations with business performance (financial and non-financial performance). To achieve this objective, we conducted an online survey targeting 646 sellers registered as e-commerce business operators in Statistics Korea. Key findings suggest that sellers with higher education levels use multiple platforms more efficiently, adapt quickly to market changes, and maintain multihoming longer to maximize exposure and reduce risk. Conversely, female and older sellers tend to sustain longer periods of multihoming. Sellers with extensive marketing resources, such as diverse product categories or offline stores, tend to multihome on fewer platforms for shorter durations, whereas those offering popular product tends to multihome across more platforms for longer periods. The research highlights that while the expansion and sustainment of multihoming strategies are generally positively associated with performance, exceeding a certain threshold can lead to adverse effects, underscoring the importance of adopting an appropriate multihoming strategy to drive commercial success. These findings offer valuable guidance for platform operators, sellers, and policymakers in navigating the dynamic e-commerce landscape.
{"title":"Multihoming strategies in e-commerce: An exploratory study of seller characteristics, marketing resources, and business performance","authors":"Kyu Tae Kwak , DongA Jeong , Semin Hong , Sang Woo Lee","doi":"10.1016/j.telpol.2025.103107","DOIUrl":"10.1016/j.telpol.2025.103107","url":null,"abstract":"<div><div>The expansion of platform businesses has provided participants with new opportunities to use across multiple platforms simultaneously. This practice, referred to as ‘multihoming’, offers advantages, especially for sellers who market products or services through platforms. Based on strategic approaches to multihoming, sellers can enhance brand recognition, expand their customer base, and improve business outcomes. This study explores the key antecedents of multihoming strategies (expansion strategy and sustainment strategy) among e-commerce sellers and examines their associations with business performance (financial and non-financial performance). To achieve this objective, we conducted an online survey targeting 646 sellers registered as e-commerce business operators in Statistics Korea. Key findings suggest that sellers with higher education levels use multiple platforms more efficiently, adapt quickly to market changes, and maintain multihoming longer to maximize exposure and reduce risk. Conversely, female and older sellers tend to sustain longer periods of multihoming. Sellers with extensive marketing resources, such as diverse product categories or offline stores, tend to multihome on fewer platforms for shorter durations, whereas those offering popular product tends to multihome across more platforms for longer periods. The research highlights that while the expansion and sustainment of multihoming strategies are generally positively associated with performance, exceeding a certain threshold can lead to adverse effects, underscoring the importance of adopting an appropriate multihoming strategy to drive commercial success. These findings offer valuable guidance for platform operators, sellers, and policymakers in navigating the dynamic e-commerce landscape.</div></div>","PeriodicalId":22290,"journal":{"name":"Telecommunications Policy","volume":"50 2","pages":"Article 103107"},"PeriodicalIF":6.4,"publicationDate":"2025-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145957866","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-10-28DOI: 10.1016/j.telpol.2025.103088
Samuel Groesch, Alena Birrer, Natascha Just, Florian Saurwein
The Digital Services Act (DSA) establishes a Transparency Database (DSA-TDB) and requires platforms to submit Statements of Reasons (SoRs) explaining their moderation decisions. According to the DSA, the database is intended to serve three objectives: ensuring transparency, enabling scrutiny over content-moderation decisions, and monitoring the spread of illegal content. From a communications-policy perspective, this article evaluates the DSA-TDB’s ability to meet these objectives. We go beyond data-centric analyses and critically assess the database’s design, including its reporting schema, guidelines and its data-access modalities, showing that these design choices impede the attainment of the stated objectives even before any data are analyzed. In addition, we run exploratory regressions on 3.52 billion SoRs, submitted by major social media platforms over a 20-month period, to assess whether the database can answer policy- and research-relevant questions. By analyzing restriction intensity, classification of illegality, and moderation speed, we illustrate the theoretical-analytical leverage the data could offer and how design and quality limitations constrain this potential. Mindful of data-quality constraints, the analyses assess the database’s regulatory utility rather than foreground substantive findings. Overall, while the DSA-TDB marks a step towards transparency, significant shortcomings remain: limited usability and accessibility, absence of key data for scrutiny and for monitoring the spread of illegal content, and concerns about consistency, reliability and validity of platform reporting. Consequently, the database falls short of its objectives. Alongside recommendations for improving the database, we argue for the necessity of reviewing the regulatory objectives themselves.
{"title":"Big data, small answers: How the DSA Transparency Database falls short of its regulatory objectives","authors":"Samuel Groesch, Alena Birrer, Natascha Just, Florian Saurwein","doi":"10.1016/j.telpol.2025.103088","DOIUrl":"10.1016/j.telpol.2025.103088","url":null,"abstract":"<div><div>The Digital Services Act (DSA) establishes a Transparency Database (DSA-TDB) and requires platforms to submit Statements of Reasons (SoRs) explaining their moderation decisions. According to the DSA, the database is intended to serve three objectives: ensuring transparency, enabling scrutiny over content-moderation decisions, and monitoring the spread of illegal content. From a communications-policy perspective, this article evaluates the DSA-TDB’s ability to meet these objectives. We go beyond data-centric analyses and critically assess the database’s design, including its reporting schema, guidelines and its data-access modalities, showing that these design choices impede the attainment of the stated objectives even before any data are analyzed. In addition, we run exploratory regressions on 3.52 billion SoRs, submitted by major social media platforms over a 20-month period, to assess whether the database can answer policy- and research-relevant questions. By analyzing restriction intensity, classification of illegality, and moderation speed, we illustrate the theoretical-analytical leverage the data could offer and how design and quality limitations constrain this potential. Mindful of data-quality constraints, the analyses assess the database’s regulatory utility rather than foreground substantive findings. Overall, while the DSA-TDB marks a step towards transparency, significant shortcomings remain: limited usability and accessibility, absence of key data for scrutiny and for monitoring the spread of illegal content, and concerns about consistency, reliability and validity of platform reporting. Consequently, the database falls short of its objectives. Alongside recommendations for improving the database, we argue for the necessity of reviewing the regulatory objectives themselves.</div></div>","PeriodicalId":22290,"journal":{"name":"Telecommunications Policy","volume":"50 1","pages":"Article 103088"},"PeriodicalIF":6.4,"publicationDate":"2025-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145705467","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-10-28DOI: 10.1016/j.telpol.2025.103099
Seongcheol Kim , Youngsun Kwon , Yoonhyuk Jung
{"title":"Digital transformation demands new policies and strategies: Editorial for special issue on ITS 2024 Seoul Conference","authors":"Seongcheol Kim , Youngsun Kwon , Yoonhyuk Jung","doi":"10.1016/j.telpol.2025.103099","DOIUrl":"10.1016/j.telpol.2025.103099","url":null,"abstract":"","PeriodicalId":22290,"journal":{"name":"Telecommunications Policy","volume":"50 1","pages":"Article 103099"},"PeriodicalIF":6.4,"publicationDate":"2025-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145705469","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-10-28DOI: 10.1016/j.telpol.2025.103101
Joshua Adeyemi Afolabi , Basiru Oyeniran Fatai
Digital infrastructure has emerged as a crucial driver of trade, yet its potential to address the low trade volumes of African landlocked developing countries (LLDCs) remains underexplored. African LLDCs face unique challenges stemming from both traditional trade barriers and their geographic disadvantage, which limit their integration into global trade networks. This study investigates the role of digital infrastructure in enhancing trade flows in African LLDCs by augmenting the traditional gravity model with digital infrastructure variables. We employ different estimation techniques to analyse the panel data from 14 African LLDCs covering 2005–2022. The results reveal that the different measures of digital infrastructure indicators significantly promote trade, with varying magnitudes. The aggregate digital infrastructure index further reinforces the potential of digital infrastructure to mitigate geographical disadvantages and facilitate trade interactions. Further results show that the quadratic term of digital infrastructure is positive and significant, suggesting a nonlinear and convex relationship, and increasing returns to scale in digital infrastructure. The findings highlight the importance of prioritising investments in digital infrastructure, harmonising trade policies, and leveraging international partnerships.
{"title":"Unlocking trade locks in landlocked developing countries (LLDCs) in Africa: The role of digital infrastructure","authors":"Joshua Adeyemi Afolabi , Basiru Oyeniran Fatai","doi":"10.1016/j.telpol.2025.103101","DOIUrl":"10.1016/j.telpol.2025.103101","url":null,"abstract":"<div><div>Digital infrastructure has emerged as a crucial driver of trade, yet its potential to address the low trade volumes of African landlocked developing countries (LLDCs) remains underexplored. African LLDCs face unique challenges stemming from both traditional trade barriers and their geographic disadvantage, which limit their integration into global trade networks. This study investigates the role of digital infrastructure in enhancing trade flows in African LLDCs by augmenting the traditional gravity model with digital infrastructure variables. We employ different estimation techniques to analyse the panel data from 14 African LLDCs covering 2005–2022. The results reveal that the different measures of digital infrastructure indicators significantly promote trade, with varying magnitudes. The aggregate digital infrastructure index further reinforces the potential of digital infrastructure to mitigate geographical disadvantages and facilitate trade interactions. Further results show that the quadratic term of digital infrastructure is positive and significant, suggesting a nonlinear and convex relationship, and increasing returns to scale in digital infrastructure. The findings highlight the importance of prioritising investments in digital infrastructure, harmonising trade policies, and leveraging international partnerships.</div></div>","PeriodicalId":22290,"journal":{"name":"Telecommunications Policy","volume":"50 1","pages":"Article 103101"},"PeriodicalIF":6.4,"publicationDate":"2025-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145705470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-10-27DOI: 10.1016/j.telpol.2025.103085
Jaunghyun Hwang , Donggeun Kim , Alex Jiyoung Kim , Junghwan Kim
This study investigates the adoption of live streaming commerce among small and medium sized enterprises (SMEs) in South Korea. While most previous research has focused on consumer perceptions, such as the intention to watch live streaming and buy products, this research examines SME seller issues, focusing on SMEs' adoption of live streaming commerce and the resulting changes in their sales. We analyzed actual sales data from 32 SMEs with no prior live streaming commerce experience to compare SME performance before and after the adoption of live streaming commerce and find that performance metrics such as the number of buyers, the number of payments, revenue, and the number of items sold all increased significantly after the adoption of live streaming commerce. These findings highlight the potential of live streaming commerce to enhance SME performance and suggest the effectiveness of live streaming commerce in strengthening SMEs’ digital marketing capabilities. We conclude by providing policy implications for SMEs and regulatory organizations regarding how they can effectively implement live streaming commerce.
{"title":"Small firms, big streams: How the characteristics of SMEs impact live streaming commerce performance","authors":"Jaunghyun Hwang , Donggeun Kim , Alex Jiyoung Kim , Junghwan Kim","doi":"10.1016/j.telpol.2025.103085","DOIUrl":"10.1016/j.telpol.2025.103085","url":null,"abstract":"<div><div>This study investigates the adoption of live streaming commerce among small and medium sized enterprises (SMEs) in South Korea. While most previous research has focused on consumer perceptions, such as the intention to watch live streaming and buy products, this research examines SME seller issues, focusing on SMEs' adoption of live streaming commerce and the resulting changes in their sales. We analyzed actual sales data from 32 SMEs with no prior live streaming commerce experience to compare SME performance before and after the adoption of live streaming commerce and find that performance metrics such as the number of buyers, the number of payments, revenue, and the number of items sold all increased significantly after the adoption of live streaming commerce. These findings highlight the potential of live streaming commerce to enhance SME performance and suggest the effectiveness of live streaming commerce in strengthening SMEs’ digital marketing capabilities. We conclude by providing policy implications for SMEs and regulatory organizations regarding how they can effectively implement live streaming commerce.</div></div>","PeriodicalId":22290,"journal":{"name":"Telecommunications Policy","volume":"50 1","pages":"Article 103085"},"PeriodicalIF":6.4,"publicationDate":"2025-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145705465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2025-10-23DOI: 10.1016/j.telpol.2025.103083
Sonia Blanco , María Sánchez González , Francisco Marcos Martín-Martín , Hada M. Sánchez Gonzales
This paper explores the interaction of undergraduates with generative artificial intelligence (genAI) tools applied to journalism, analysing their usability and user perception. Using an experimental approach, a user test was conducted with journalism undergraduates at the University of Malaga, evaluating generative text, image and video tools. Data were collected through questionnaires, recordings and direct observation to assess performance and perceptions. Although the tools showed potential for innovation and usefulness, participants made mistakes, mainly linked to the elaboration of prompts and follow-up of instructions. Pikaso and Gemini stood out in terms of satisfaction, while Visla presented technical challenges. The difficulties identified show deficiencies in digital skills and reading comprehension, highlighting the need for specific training. Similarly, users' limited experience and familiarity with the tools negatively impact their interaction, underlining the relevance of incorporating tutorials and practical guides to facilitate their use and understanding. Incorporating more intuitive tools and strengthening genAI training would contribute to optimising the use of these technologies in journalism, although improving the usability and accessibility of these technologies is key to their integration into the professional sphere.
{"title":"The challenge of generative artificial intelligence for future communication professionals: Experiences and usability","authors":"Sonia Blanco , María Sánchez González , Francisco Marcos Martín-Martín , Hada M. Sánchez Gonzales","doi":"10.1016/j.telpol.2025.103083","DOIUrl":"10.1016/j.telpol.2025.103083","url":null,"abstract":"<div><div>This paper explores the interaction of undergraduates with generative artificial intelligence (genAI) tools applied to journalism, analysing their usability and user perception. Using an experimental approach, a user test was conducted with journalism undergraduates at the University of Malaga, evaluating generative text, image and video tools. Data were collected through questionnaires, recordings and direct observation to assess performance and perceptions. Although the tools showed potential for innovation and usefulness, participants made mistakes, mainly linked to the elaboration of prompts and follow-up of instructions. Pikaso and Gemini stood out in terms of satisfaction, while Visla presented technical challenges. The difficulties identified show deficiencies in digital skills and reading comprehension, highlighting the need for specific training. Similarly, users' limited experience and familiarity with the tools negatively impact their interaction, underlining the relevance of incorporating tutorials and practical guides to facilitate their use and understanding. Incorporating more intuitive tools and strengthening genAI training would contribute to optimising the use of these technologies in journalism, although improving the usability and accessibility of these technologies is key to their integration into the professional sphere.</div></div>","PeriodicalId":22290,"journal":{"name":"Telecommunications Policy","volume":"50 1","pages":"Article 103083"},"PeriodicalIF":6.4,"publicationDate":"2025-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145705463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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