Present-day contemporary fast-paced world is demanding and chaotic leaving its harried inhabitants with little time to ponder over self-progress in either one’s personal or professional life. Cut-throat competition rules the day, the evolutionary adage ‘survival of the fittest’ holds true today more than ever. The unrelenting pressure to prove one’s worth, the unrealistic aspiration to excel in all spheres and the constant endeavour to be better than other people are challenges and pressures negatively impacting the quality of life but sadly all too common to modern day technology-driven living. Materialism and consumerism rule the roost and there is seemingly no end in sight for wants. Acquisition is mistakenly viewed as excellence by the present populace who seem unmindful of the fact that there exists such a thing as ‘holistic achievement’ which alone sequels human excellence, and it could be strived for and achieved by applying the Folklore formula in day-to-day life. Folklores keep yesteryear culture and ancient traditions alive, offer insights into the lives of people in a much earlier time in history and help shape and give direction to the values, hopes and aspirations of the future generation. The fact that there are successful books such as “Modern day survival guide” being published is proof enough that people actively seek to live better, wiser, healthier, happier lives.
{"title":"FASCINATING FOLKLORE: THE FULCRUM OF HUMAN EXCELLENCE","authors":"Dr. J. Eugene","doi":"10.37867/te150216","DOIUrl":"https://doi.org/10.37867/te150216","url":null,"abstract":"Present-day contemporary fast-paced world is demanding and chaotic leaving its harried inhabitants with little time to ponder over self-progress in either one’s personal or professional life. Cut-throat competition rules the day, the evolutionary adage ‘survival of the fittest’ holds true today more than ever. The unrelenting pressure to prove one’s worth, the unrealistic aspiration to excel in all spheres and the constant endeavour to be better than other people are challenges and pressures negatively impacting the quality of life but sadly all too common to modern day technology-driven living. Materialism and consumerism rule the roost and there is seemingly no end in sight for wants. Acquisition is mistakenly viewed as excellence by the present populace who seem unmindful of the fact that there exists such a thing as ‘holistic achievement’ which alone sequels human excellence, and it could be strived for and achieved by applying the Folklore formula in day-to-day life. Folklores keep yesteryear culture and ancient traditions alive, offer insights into the lives of people in a much earlier time in history and help shape and give direction to the values, hopes and aspirations of the future generation. The fact that there are successful books such as “Modern day survival guide” being published is proof enough that people actively seek to live better, wiser, healthier, happier lives.","PeriodicalId":23114,"journal":{"name":"Towards Excellence","volume":"79 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83773648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The present paper discusses the educational status of the Budagajangam Community in Andhra Pradesh and Telangana. Budagajangam Community, considered a scheduled caste in Telangana, were no more stakeholders of the fundamental constitutional rights. The education status of the Budagajangam community in the two states is on the lower side compared to the indices of the other scheduled castes. The researcher obtained primary and secondary data from various sources, including the Census, annual reports of the Ministry of Education under the Government of India, and state-level reports. The Beda (Budga) Jangam community experienced 48.5 percent of illiterates in the two districts of Andhra and Telangana. The Beda (Budga) Jangam community exhibited a low literacy level, with a similarly below-average literacy rate observed among the Scheduled Castes. This paper presents a fundamental notion of how a particular community has been marginalized from the dominant societal structure.
{"title":"A STUDY ON EDUCATIONAL STATUS OF BUDAGA JANGAM COMMUNITY IN ANDHRA PRADESH AND TELANGANA","authors":"Yambadi Raviteja","doi":"10.37867/te150246","DOIUrl":"https://doi.org/10.37867/te150246","url":null,"abstract":"The present paper discusses the educational status of the Budagajangam Community in Andhra Pradesh and Telangana. Budagajangam Community, considered a scheduled caste in Telangana, were no more stakeholders of the fundamental constitutional rights. The education status of the Budagajangam community in the two states is on the lower side compared to the indices of the other scheduled castes. The researcher obtained primary and secondary data from various sources, including the Census, annual reports of the Ministry of Education under the Government of India, and state-level reports. The Beda (Budga) Jangam community experienced 48.5 percent of illiterates in the two districts of Andhra and Telangana. The Beda (Budga) Jangam community exhibited a low literacy level, with a similarly below-average literacy rate observed among the Scheduled Castes. This paper presents a fundamental notion of how a particular community has been marginalized from the dominant societal structure.","PeriodicalId":23114,"journal":{"name":"Towards Excellence","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82560470","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Education is seen as the best mechanism to achieve upward economic and social mobility by vulnerable masses. Even by the government, education is regarded as a proactive initiative through which it can hope to address the problem of regional imbalance in a sustainable manner. Many prior studies have identified various factors which have played significant role in depriving education for masses. However, studies which have identified magnitude of factors impact in depriving of education are scarce. The present study identifies the causal factors which have deprived years of schooling among households across Indian districts along with the magnitude of their impact. Present study affirms that although the causal factors of deprivation in years of schooling are same across all Indian districts, the magnitude of causal factors’ impact significantly differs across better off vis-à-vis worse of districts.
{"title":"EMPIRICAL ANALYSIS OF SOCIO- ECONOMIC FACTORS AFFECTING DEPRIVATION OF YEARS OF SCHOOLING AMONG HOUSEHOLDS ACROSS INDIAN DISTRICTS","authors":"G. Kumar, D. K. Rangappa, Dr. Suchitra S","doi":"10.37867/te150211","DOIUrl":"https://doi.org/10.37867/te150211","url":null,"abstract":"Education is seen as the best mechanism to achieve upward economic and social mobility by vulnerable masses. Even by the government, education is regarded as a proactive initiative through which it can hope to address the problem of regional imbalance in a sustainable manner. Many prior studies have identified various factors which have played significant role in depriving education for masses. However, studies which have identified magnitude of factors impact in depriving of education are scarce. The present study identifies the causal factors which have deprived years of schooling among households across Indian districts along with the magnitude of their impact. Present study affirms that although the causal factors of deprivation in years of schooling are same across all Indian districts, the magnitude of causal factors’ impact significantly differs across better off vis-à-vis worse of districts.","PeriodicalId":23114,"journal":{"name":"Towards Excellence","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78838624","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sofia Idawati Lubis, Yunita Mutiara Harahap, Wiki Tedi Rahmawati, Chyntia Febiola
This study intends to examine the scientific article about the phenomenon of hate speech in pandemic era in Indonesia from forensic linguistics view. By using a meta-analysis technique on Google Schoolar, an official website intended as a collection of scientific articles in Indonesia. A total of 150 articles were accessed from Google Scholar. To assure the review's focus, a selection process for inclusion and exclusion criteria was carried out before it began. There are 20 eligible articles to be reviewed. Findings showed that most of the researchers used social media as the source of data, most of the researchers used the theory of speech act to analyse the data.
{"title":"HATE SPEECH IN INDONESIA: A FORENSIC LINGUISTICS","authors":"Sofia Idawati Lubis, Yunita Mutiara Harahap, Wiki Tedi Rahmawati, Chyntia Febiola","doi":"10.47662/ejeee.v3i1.615","DOIUrl":"https://doi.org/10.47662/ejeee.v3i1.615","url":null,"abstract":"This study intends to examine the scientific article about the phenomenon of hate speech in pandemic era in Indonesia from forensic linguistics view. By using a meta-analysis technique on Google Schoolar, an official website intended as a collection of scientific articles in Indonesia. A total of 150 articles were accessed from Google Scholar. To assure the review's focus, a selection process for inclusion and exclusion criteria was carried out before it began. There are 20 eligible articles to be reviewed. Findings showed that most of the researchers used social media as the source of data, most of the researchers used the theory of speech act to analyse the data.","PeriodicalId":23114,"journal":{"name":"Towards Excellence","volume":"110 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136370098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
તાજતેરની મહામારી અને રોગચાળામાં વધારો જોતા જરૂરી છેકે આપણે જ્યારે પણ પરંપરાગત અને વ્યક્તિગત શિક્ષણના માધ્યમો શક્ય ન હોય ત્યારે ગુણવત્તાયુક્ત શિક્ષણના વૈકલ્પિક માધ્યમો સાથે તૈયાર રહી. આ સંબંધમાં રાષ્ટ્રીય શિક્ષણ નીતિ 2020 તેના સંભવિત જોખમોને સ્વીકારતી વખતે તકનીકીના લાભ ઉઠાવવાના મહત્તવને માન્યતા આપે છે. તેમાં શિક્ષણની સમસ્યાઓના ઉકેલ અથવા તેને ઘટાડવાના કાર્યમાં ઓનલાઇન/ ડિજિટલ શિક્ષણની મદદ કેવી રીતે મેળવી શકાય તે નક્કી કરવા માટે કાળજીપૂર્વક માળખું અને યોગ્ય રીતે તૈયાર કરવામાં આવેલા પ્રાયોગિક અભ્યાસોની ભલામણ કરવામાં આવી છે. રાષ્ટ્રીય શિક્ષણ નીતિ 2020ની ભલામણોને ધ્યાનમાં રાખી અનેક પ્રકારની એપ્સ તેમજ એ એપ્સથી થતાં ફાયદા અને ગેરફાયદાની ચર્ચા પ્રસ્તુત પેપરમાં કરવામાં આવી છે.
{"title":"નવી શિક્ષણનીતિના સંદર્ભે શિક્ષણમાં એન્ડ્રોઇડ એપ્સની ભૂમિકા","authors":"પિનલ પુજારા","doi":"10.37867/te150226","DOIUrl":"https://doi.org/10.37867/te150226","url":null,"abstract":"તાજતેરની મહામારી અને રોગચાળામાં વધારો જોતા જરૂરી છેકે આપણે જ્યારે પણ પરંપરાગત અને વ્યક્તિગત શિક્ષણના માધ્યમો શક્ય ન હોય ત્યારે ગુણવત્તાયુક્ત શિક્ષણના વૈકલ્પિક માધ્યમો સાથે તૈયાર રહી. આ સંબંધમાં રાષ્ટ્રીય શિક્ષણ નીતિ 2020 તેના સંભવિત જોખમોને સ્વીકારતી વખતે તકનીકીના લાભ ઉઠાવવાના મહત્તવને માન્યતા આપે છે. તેમાં શિક્ષણની સમસ્યાઓના ઉકેલ અથવા તેને ઘટાડવાના કાર્યમાં ઓનલાઇન/ ડિજિટલ શિક્ષણની મદદ કેવી રીતે મેળવી શકાય તે નક્કી કરવા માટે કાળજીપૂર્વક માળખું અને યોગ્ય રીતે તૈયાર કરવામાં આવેલા પ્રાયોગિક અભ્યાસોની ભલામણ કરવામાં આવી છે. રાષ્ટ્રીય શિક્ષણ નીતિ 2020ની ભલામણોને ધ્યાનમાં રાખી અનેક પ્રકારની એપ્સ તેમજ એ એપ્સથી થતાં ફાયદા અને ગેરફાયદાની ચર્ચા પ્રસ્તુત પેપરમાં કરવામાં આવી છે.","PeriodicalId":23114,"journal":{"name":"Towards Excellence","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87838420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In today's competitive market, businesses must be able to quickly adapt to the ever-changing landscape of marketing. With the rise of artificial intelligence (AI), marketing intelligence is being redefined. AI is revolutionizing the way businesses approach marketing, providing new insights and opportunities for growth. This abstract explores the ways in which businesses can leverage the power of AI to achieve smarter business growth through marketing. By analyzing vast amounts of data, AI can identify patterns and predict future trends, enabling businesses to make informed decisions and tailor their marketing strategies accordingly. Through AI-powered marketing intelligence tools, businesses can automate their marketing efforts, freeing up valuable time and resources for more strategic activities. AI can assist with lead generation, customer segmentation, and personalized messaging, providing a more personalized experience for customers and ultimately driving revenue growth. With the help of AI, businesses can optimize their marketing efforts to reach the right audiences, at the right time, with the right message. This leads to improved customer acquisition, increased customer retention, and ultimately, higher profits. Moreover, AI-powered marketing intelligence can help businesses stay ahead of the competition by delivering real-time insights into market trends and consumer behaviour. By monitoring social media platforms, search engines, and other data sources, businesses can gain a comprehensive view of their target audience, identifying patterns and preferences that can inform marketing strategy. In conclusion, the benefits of leveraging AI for marketing intelligence are numerous. By embracing AI-powered marketing intelligence, businesses can achieve smarter growth, maximize ROI, and deliver exceptional customer experiences. As the world of marketing continues to evolve, AI-powered marketing intelligence will play an increasingly important role in the success of businesses across industries.
{"title":"MARKETING INTELLIGENCE REDEFINED: LEVERAGING THE POWER OF AI FOR SMARTER BUSINESS GROWTH","authors":"Viraj H. Rathod","doi":"10.37867/te150239","DOIUrl":"https://doi.org/10.37867/te150239","url":null,"abstract":"In today's competitive market, businesses must be able to quickly adapt to the ever-changing landscape of marketing. With the rise of artificial intelligence (AI), marketing intelligence is being redefined. AI is revolutionizing the way businesses approach marketing, providing new insights and opportunities for growth. This abstract explores the ways in which businesses can leverage the power of AI to achieve smarter business growth through marketing. By analyzing vast amounts of data, AI can identify patterns and predict future trends, enabling businesses to make informed decisions and tailor their marketing strategies accordingly. Through AI-powered marketing intelligence tools, businesses can automate their marketing efforts, freeing up valuable time and resources for more strategic activities. AI can assist with lead generation, customer segmentation, and personalized messaging, providing a more personalized experience for customers and ultimately driving revenue growth. With the help of AI, businesses can optimize their marketing efforts to reach the right audiences, at the right time, with the right message. This leads to improved customer acquisition, increased customer retention, and ultimately, higher profits. Moreover, AI-powered marketing intelligence can help businesses stay ahead of the competition by delivering real-time insights into market trends and consumer behaviour. By monitoring social media platforms, search engines, and other data sources, businesses can gain a comprehensive view of their target audience, identifying patterns and preferences that can inform marketing strategy. In conclusion, the benefits of leveraging AI for marketing intelligence are numerous. By embracing AI-powered marketing intelligence, businesses can achieve smarter growth, maximize ROI, and deliver exceptional customer experiences. As the world of marketing continues to evolve, AI-powered marketing intelligence will play an increasingly important role in the success of businesses across industries.","PeriodicalId":23114,"journal":{"name":"Towards Excellence","volume":"13 3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88525427","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Different medicinal products can be used to treat various disorders. Finding promising compounds for both established and new illnesses is the goal of drug development. Finding new therapeutic uses for already-approved, withdrawn-from-use, abandoned, and experimental medications is the process of "drug repurposing." Recently, the medication rosiglitazone (ROSI) was used as an anticancer agent. The status and its application as an anticancer agent are described in the current review. In this review, we outlined the function of ROSI as an anticancer agent and covered a variety of ROSI-related topics, including its molecular mechanism of action, anti-angiogenesis properties, function in oxidative stress and inflammation, function in apoptosis and cell cycle, function in cell migration and invasion, and the use of ROSI in combination therapy with other drug agents.
{"title":"ROSIGLITAZONE, A REPURPOSED DRUG AS ANTICANCER AGENT: A REVIEW","authors":"Binita Patel, Brijesh Gelat, K. Sr","doi":"10.37867/te150231","DOIUrl":"https://doi.org/10.37867/te150231","url":null,"abstract":"Different medicinal products can be used to treat various disorders. Finding promising compounds for both established and new illnesses is the goal of drug development. Finding new therapeutic uses for already-approved, withdrawn-from-use, abandoned, and experimental medications is the process of \"drug repurposing.\" Recently, the medication rosiglitazone (ROSI) was used as an anticancer agent. The status and its application as an anticancer agent are described in the current review. In this review, we outlined the function of ROSI as an anticancer agent and covered a variety of ROSI-related topics, including its molecular mechanism of action, anti-angiogenesis properties, function in oxidative stress and inflammation, function in apoptosis and cell cycle, function in cell migration and invasion, and the use of ROSI in combination therapy with other drug agents.","PeriodicalId":23114,"journal":{"name":"Towards Excellence","volume":"170 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81374788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Economic development is generally associated with the growth of urbanization. During the first half of the 20th century, India passed through period of economic stagnation. Consequently, the extent of urbanization was very limited. Urban population, which accounted for 11 per cent of total population in 1901 lazily, crept to the figure of 14 per cent in 1941. With a very liberal definition of the urban area adopted in 1951, urban population became 17.6 per cent of total. Much of the increase, therefore, was statistical. This explains why the adoption of a little more strict definition of the urban area in 1961 census resulted in recording a very small increase in the urban population and it was estimated at 18.3 per cent of total population. The 1981 census has also continued with the definition adopted in 1971, both from the point of view of administrative convenience and maintenance of comparability. An urban area has been defined as follows ---1) All places with a municipality, corporation, cantonment board or notified town area committee. 2) All other places, which satisfy the criteria such as Minimum 5000 population, atleast 75 per cent male working population, engaged in non-agriculture pursuits and density of population 400 persons per sq.km.
{"title":"“GROWING TRENDS TOWARDS URBANIZATION AND ITS IMPACT ON ECONOMIC DEVELOPMENT”","authors":"Badar Kureshi","doi":"10.37867/te150230","DOIUrl":"https://doi.org/10.37867/te150230","url":null,"abstract":"Economic development is generally associated with the growth of urbanization. During the first half of the 20th century, India passed through period of economic stagnation. Consequently, the extent of urbanization was very limited. Urban population, which accounted for 11 per cent of total population in 1901 lazily, crept to the figure of 14 per cent in 1941. With a very liberal definition of the urban area adopted in 1951, urban population became 17.6 per cent of total. Much of the increase, therefore, was statistical. This explains why the adoption of a little more strict definition of the urban area in 1961 census resulted in recording a very small increase in the urban population and it was estimated at 18.3 per cent of total population. The 1981 census has also continued with the definition adopted in 1971, both from the point of view of administrative convenience and maintenance of comparability.\u0000An urban area has been defined as follows ---1) All places with a municipality, corporation, cantonment board or notified town area committee. 2) All other places, which satisfy the criteria such as Minimum 5000 population, atleast 75 per cent male working population, engaged in non-agriculture pursuits and density of population 400 persons per sq.km.","PeriodicalId":23114,"journal":{"name":"Towards Excellence","volume":"37 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78390852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
India is getting more modern as portrayed in its big banners by one of leading multi-brand retail seller, ‘Big Bazaar’. Jewellery market is not an exception to this trend of getting more trendy and awesome. Indian working women wearing western outfits are lured towards light weight branded jewellery which suits the attire, enhancing overall look and beauty. Fashion brands like Mia by Tanishq, ORRA, Goenka India, Amrapali are renowned globally for their antique, glittering unique piece of designs. This is an attempt to overview the ever growing gold industry with changing demands and market needs considering working fashion-forward women in cities of India.
印度正变得越来越现代化，领先的多品牌零售商之一“大巴扎”(big Bazaar)在其大横幅上描绘了这一点。珠宝市场也不例外，这种趋势变得更加时尚和令人敬畏。穿着西方服装的印度职业女性被适合服装的轻质品牌珠宝所吸引，从而提升整体形象和美感。Mia by Tanishq、ORRA、Goenka India、Amrapali等时尚品牌以其古色古香、闪闪发光的独特设计而闻名全球。这是一个试图概述不断增长的黄金行业不断变化的需求和市场需求，考虑到工作的时尚前卫的女性在印度的城市。
{"title":"ETHICAL ELEGANCE TO TIMELESS TREASURES: DECODING THE ALLURE OF MODERN JEWELLERY TRENDS & TOP BRANDED SELLERS AMONG TODAY'S FASHION FORWARD WORKING WOMEN","authors":"S. B. Gurubaxani","doi":"10.37867/te150214","DOIUrl":"https://doi.org/10.37867/te150214","url":null,"abstract":"India is getting more modern as portrayed in its big banners by one of leading multi-brand retail seller, ‘Big Bazaar’. Jewellery market is not an exception to this trend of getting more trendy and awesome. Indian working women wearing western outfits are lured towards light weight branded jewellery which suits the attire, enhancing overall look and beauty. Fashion brands like Mia by Tanishq, ORRA, Goenka India, Amrapali are renowned globally for their antique, glittering unique piece of designs. This is an attempt to overview the ever growing gold industry with changing demands and market needs considering working fashion-forward women in cities of India.","PeriodicalId":23114,"journal":{"name":"Towards Excellence","volume":"58 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74357344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
It is not only about marking the sustainability concerns in the persuasion of sustainable tourism, but it also has open opportunities to set praxis of enhancing the new possibilities to lead the holistic developments. Sustainable concerns can lead to new options; for example, overcrowding is one of the prominent concerns concerning sustainable tourism for famous places such as Varanasi. Varanasi has 87 ghats, but only six to seven ghats have visitors’ attractions, which is a significant reason for overcrowding. In response, placeness can be developed at specific ghats to help crowd management. The other significant sustainable concerns can also address through the development of placeness, such as minimizing the probability of infrastructural (ghat, temples and walls of heritage buildings) damage, maximizing the livelihoods of local communities, enhancing the reach to the cultural diversity of the city, ensuring the new opportunities for regional art and craft promotion, and creating more options for the local (at ghat) tourism. The objective of this research paper is to construct significant consideration for developing the placeness to ensure the concept of sustainable tourism at Ganga ghats in Varanasi. Field surveys (among residents, vendors, artisans, and scholars) and visual elicitation (for in-depth interviews) have been conducted to elicit the theoretical framework for constructing the consideration. Urban construction and the process of transformation were at the centre of conversation to ensure the social, religious and economic meanings of the city and local communities. Later, it was examined through discourse analysis. Gulabi meenakari (as handicraft) and Gaay ghat (as a place) have been taken for the case development, in which the form and functions of ghat have been discussed in the context of recommendation. This study is based on literary information and qualitative interpretation, which has three pillars community, economy and creative cognition, to revisit sustainable tourism.
{"title":"CONSTRUCTING THE CONSIDERATION TO DEVELOP PLACENESS TO ENSURE THE SUSTAINABLE TOURISM: A CASE STUDY OF VARANASI GHAT","authors":"Peeyush Kumar Gupta, Dr. Manish Arora","doi":"10.37867/te150223","DOIUrl":"https://doi.org/10.37867/te150223","url":null,"abstract":"It is not only about marking the sustainability concerns in the persuasion of sustainable tourism, but it also has open opportunities to set praxis of enhancing the new possibilities to lead the holistic developments. Sustainable concerns can lead to new options; for example, overcrowding is one of the prominent concerns concerning sustainable tourism for famous places such as Varanasi. Varanasi has 87 ghats, but only six to seven ghats have visitors’ attractions, which is a significant reason for overcrowding. In response, placeness can be developed at specific ghats to help crowd management. The other significant sustainable concerns can also address through the development of placeness, such as minimizing the probability of infrastructural (ghat, temples and walls of heritage buildings) damage, maximizing the livelihoods of local communities, enhancing the reach to the cultural diversity of the city, ensuring the new opportunities for regional art and craft promotion, and creating more options for the local (at ghat) tourism. The objective of this research paper is to construct significant consideration for developing the placeness to ensure the concept of sustainable tourism at Ganga ghats in Varanasi. Field surveys (among residents, vendors, artisans, and scholars) and visual elicitation (for in-depth interviews) have been conducted to elicit the theoretical framework for constructing the consideration. Urban construction and the process of transformation were at the centre of conversation to ensure the social, religious and economic meanings of the city and local communities. Later, it was examined through discourse analysis. Gulabi meenakari (as handicraft) and Gaay ghat (as a place) have been taken for the case development, in which the form and functions of ghat have been discussed in the context of recommendation. This study is based on literary information and qualitative interpretation, which has three pillars community, economy and creative cognition, to revisit sustainable tourism.","PeriodicalId":23114,"journal":{"name":"Towards Excellence","volume":"65 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75268788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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