Pub Date : 2022-01-01DOI: 10.3727/108354222x16452005317225
Piyush Sharma, G. Malik, T. Y. Leung
Co-creating tourist experiences helps create value for the tourists resulting from their interactions with tourism service providers and the physical environment. However, the practices and procedures that drive the co-creation of innovative tourist experiences are still not clear. We address this research gap by combining the resource-based view (RBV) and service-dominant (S-D) logic to develop specific hypotheses about the mediating role of value co-creation in the process by which internal and external resource orientations impact radical and incremental innovations, which in turn influence tourist experience and outcomes (brand advocacy and revisit intentions). We find support for most of our hypotheses using partial least squares structural equation modeling (PLS-SEM) to analyze data from matching samples of 191 tourists and managers in tourism provider firms in India. Specifically, external (but not internal) resource orientation positively affects both incremental and radical innovations, which in turn positively impact tourist experience, brand advocacy and revisit intentions. Finally, value co-creation fully mediates the positive effect of internal (but not external) resource orientation on both incremental and radical innovations. These findings would help tourism providers design co-creative and innovative tourism strategies to manage and improve tourist experiences as well as their brand advocacy and revisit intentions.
{"title":"Co-Creating Innovative Tourist Experiences: Towards an Integrative Framework","authors":"Piyush Sharma, G. Malik, T. Y. Leung","doi":"10.3727/108354222x16452005317225","DOIUrl":"https://doi.org/10.3727/108354222x16452005317225","url":null,"abstract":"Co-creating tourist experiences helps create value for the tourists resulting from their interactions with tourism service providers and the physical environment. However, the practices and procedures that drive the co-creation of innovative tourist experiences are still not clear. We address this research gap by combining the resource-based view (RBV) and service-dominant (S-D) logic to develop specific hypotheses about the mediating role of value co-creation in the process by which internal and external resource orientations impact radical and incremental innovations, which in turn influence tourist experience and outcomes (brand advocacy and revisit intentions). We find support for most of our hypotheses using partial least squares structural equation modeling (PLS-SEM) to analyze data from matching samples of 191 tourists and managers in tourism provider firms in India. Specifically, external (but not internal) resource orientation positively affects both incremental and radical innovations, which in turn positively impact tourist experience, brand advocacy and revisit intentions. Finally, value co-creation fully mediates the positive effect of internal (but not external) resource orientation on both incremental and radical innovations. These findings would help tourism providers design co-creative and innovative tourism strategies to manage and improve tourist experiences as well as their brand advocacy and revisit intentions.","PeriodicalId":23157,"journal":{"name":"Tourism Analysis","volume":"1 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69725532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.3727/108354222x16584499446085
A. Kawakubo, T. Oguchi
This study aims to examine memorable tourism experiences and their role in subsequent well-being. To achieve this, we carried out longitudinal surveys during the winter vacation period, recruiting participants via an online marketing research company. A total of 230 participants completed questionnaires comprising questions seeking demographic information and psychological scales at four time points so that the changes in their well-being could be assessed. Our findings indicate that having a memorable experience during a vacation had positive influences not only on the recovery experience at that time, but also on the recovery experience during subsequent daily life. Although the recovery experience during and after the vacation was profoundly involved, it should be noted that only the recovery experience after returning to everyday life was further associated with individuals’ well-being. The results demonstrate new findings on how extraordinary experiences during vacations influence commonplace activities.
{"title":"Looking Back on Your Travel Memories: Effects of Memorable Tourism Experiences on Well-being via Daily Recovery Experiences","authors":"A. Kawakubo, T. Oguchi","doi":"10.3727/108354222x16584499446085","DOIUrl":"https://doi.org/10.3727/108354222x16584499446085","url":null,"abstract":"This study aims to examine memorable tourism experiences and their role in subsequent well-being. To achieve this, we carried out longitudinal surveys during the winter vacation period, recruiting participants via an online marketing research company. A total of 230 participants completed questionnaires comprising questions seeking demographic information and psychological scales at four time points so that the changes in their well-being could be assessed. Our findings indicate that having a memorable experience during a vacation had positive influences not only on the recovery experience at that time, but also on the recovery experience during subsequent daily life. Although the recovery experience during and after the vacation was profoundly involved, it should be noted that only the recovery experience after returning to everyday life was further associated with individuals’ well-being. The results demonstrate new findings on how extraordinary experiences during vacations influence commonplace activities.","PeriodicalId":23157,"journal":{"name":"Tourism Analysis","volume":"1 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69725850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.3727/108354222x16710860233501
Jibin Yu, Hanliang Li
Many people recognize companion animals as their friends, partners, and family members, and an increasing number of them are observed traveling with companion animals. To enhance tourists’ experience of traveling with companion animals, protect companion animals’ welfare, and facilitate a healthy development of this niche market, it is worthy and necessary to understand the constraints in traveling with companion animals and how people negotiate them. This study did a Husserlian phenomenology inquiry based on data collected from a virtual community where users could raise and answer questions. This study reveals that most public transportation, hotels, and tourist attractions in China are very hostile to companion animals, coping with these constraints is a primary experience of traveling with companion animals. Tourists negotiate constraints by driving personal cars, lying, hiding, and sneaking in, leaving companion animals alone, and being mindful and responsible.
{"title":"Negotiating the constraints in traveling with companion animals in China","authors":"Jibin Yu, Hanliang Li","doi":"10.3727/108354222x16710860233501","DOIUrl":"https://doi.org/10.3727/108354222x16710860233501","url":null,"abstract":"Many people recognize companion animals as their friends, partners, and family members, and an increasing number of them are observed traveling with companion animals. To enhance tourists’ experience of traveling with companion animals, protect companion animals’ welfare, and facilitate a healthy development of this niche market, it is worthy and necessary to understand the constraints in traveling with companion animals and how people negotiate them. This study did a Husserlian phenomenology inquiry based on data collected from a virtual community where users could raise and answer questions. This study reveals that most public transportation, hotels, and tourist attractions in China are very hostile to companion animals, coping with these constraints is a primary experience of traveling with companion animals. Tourists negotiate constraints by driving personal cars, lying, hiding, and sneaking in, leaving companion animals alone, and being mindful and responsible.","PeriodicalId":23157,"journal":{"name":"Tourism Analysis","volume":"1 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69725868","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.3727/108354222x16606753493814
Doug Arbogast, Jinyang Deng
This paper analyzes the effect of social capital on resident attitudes toward tourism and support for tourism based on data collected from 637 residents in Tucker County, West Virginia. Data analysis includes descriptive analysis, factor analysis, confirmatory factor analysis, structural equation modeling, multi-group analysis, and ANOVA. Results confirm findings of other studies that concern for the potential environmental, and social impacts of tourism and long-term planning have a direct positive effect on support for additional tourism development. In addition to the direct effect of the social and environmental impacts of tourism and long-term planning on support for tourism, this study identified that a common vision and participation in local organizations and informal social groups has a significant direct effect on long term planning and protection of community values and an indirect effect on support for tourism development. In addition, significant differences were identified according to group, stake, and power in the community.
{"title":"The Effect of Social Capital on Resident Attitudes toward Tourism and Support for Rural Tourism Development","authors":"Doug Arbogast, Jinyang Deng","doi":"10.3727/108354222x16606753493814","DOIUrl":"https://doi.org/10.3727/108354222x16606753493814","url":null,"abstract":"This paper analyzes the effect of social capital on resident attitudes toward tourism and support for tourism based on data collected from 637 residents in Tucker County, West Virginia. Data analysis includes descriptive analysis, factor analysis, confirmatory factor analysis, structural equation modeling, multi-group analysis, and ANOVA. Results confirm findings of other studies that concern for the potential environmental, and social impacts of tourism and long-term planning have a direct positive effect on support for additional tourism development. In addition to the direct effect of the social and environmental impacts of tourism and long-term planning on support for tourism, this study identified that a common vision and participation in local organizations and informal social groups has a significant direct effect on long term planning and protection of community values and an indirect effect on support for tourism development. In addition, significant differences were identified according to group, stake, and power in the community.","PeriodicalId":23157,"journal":{"name":"Tourism Analysis","volume":"1 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69725929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.3727/108354222x16630748399737
Huiyue Ye, I. Chan, R. Law
The COVID-19 outbreak posed severe challenges to tourism and hospitality. The volume of COVID-19 pertinent research has remarkably grown. This study conducted a systematic review of initial COVID-19 research in tourism and hospitality using a mixed-method approach to enable researchers to understand the state-of-the-art knowledge. Content analysis and bibliometric analysis were conducted. At the initial research stage, research themes of more than 70% of related articles focused on the theme of responses to COVID-19. Additional findings were provided in the study. This study provides an overview of the research in its initial stage to gain academics’ attention to the COVID-19 research in tourism and hospitality. In the future, a periodical review of this realm is necessary to reflect the changes in research focus.
{"title":"A systematic review of initial COVID-19 research in tourism and hospitality","authors":"Huiyue Ye, I. Chan, R. Law","doi":"10.3727/108354222x16630748399737","DOIUrl":"https://doi.org/10.3727/108354222x16630748399737","url":null,"abstract":"The COVID-19 outbreak posed severe challenges to tourism and hospitality. The volume of COVID-19 pertinent research has remarkably grown. This study conducted a systematic review of initial COVID-19 research in tourism and hospitality using a mixed-method approach to enable researchers to understand the state-of-the-art knowledge. Content analysis and bibliometric analysis were conducted. At the initial research stage, research themes of more than 70% of related articles focused on the theme of responses to COVID-19. Additional findings were provided in the study. This study provides an overview of the research in its initial stage to gain academics’ attention to the COVID-19 research in tourism and hospitality. In the future, a periodical review of this realm is necessary to reflect the changes in research focus.","PeriodicalId":23157,"journal":{"name":"Tourism Analysis","volume":"1 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69726034","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.3727/108354222x16534530194822
Yangyang Jiang, Xiya Zhang, M. Balaji
The purpose of this study is to investigate five dimensions of customer-perceived value that may affect potential customers’ intention to stay at luxury hotels. An online survey was conducted in August 2021 to collect data from 252 potential customers of luxury hotels in China. Partial least squares based structural equation modeling was used to analyze data. The results show that financial value, hedonic value, and green value respectively have a positive impact on potential customers’ intention to stay at luxury hotels. Neither functional value nor symbolic/expressive value is significantly associated with the potential customer’s intention to stay at luxury hotels.
{"title":"Customer-perceived value influence on luxury hotel purchase intention among potential customers","authors":"Yangyang Jiang, Xiya Zhang, M. Balaji","doi":"10.3727/108354222x16534530194822","DOIUrl":"https://doi.org/10.3727/108354222x16534530194822","url":null,"abstract":"The purpose of this study is to investigate five dimensions of customer-perceived value that may affect potential customers’ intention to stay at luxury hotels. An online survey was conducted in August 2021 to collect data from 252 potential customers of luxury hotels in China. Partial least squares based structural equation modeling was used to analyze data. The results show that financial value, hedonic value, and green value respectively have a positive impact on potential customers’ intention to stay at luxury hotels. Neither functional value nor symbolic/expressive value is significantly associated with the potential customer’s intention to stay at luxury hotels.","PeriodicalId":23157,"journal":{"name":"Tourism Analysis","volume":"1 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69725437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.3727/108354222x16449628077711
Helena Nemec Rudež, D. Paliska, G. Sedmak
Research on outbound tourism demand has not kept pace with the rapid development of research on inbound tourism demand. Economic and non-economic factors of tourism import in countries of origin are investigated, using static and dynamic panel data models. A period of 17 years and 35 OECD countries are included in the study. Income in the country of origin, the real effective exchange rate, trade openness, tourism export per tourist arrival, political stability of the country, persistence of habits and two dummy variables are found to be statistically significant. Inelastic tourism demand factors coefficients show a relatively low level of sensibility of outbound travelers to the changes in their home country, whether related to economic or non-economic factors. Political stability proved to be the most important variable for tourism demand abroad. The unavailability of data on social and psychological demand-related factors turned out to be a problem for longer time series in OECD countries. However, the study provides an insight into how targeted policy measures could influence outbound tourism flows.
{"title":"Modeling tourism import: the case of OECD countries","authors":"Helena Nemec Rudež, D. Paliska, G. Sedmak","doi":"10.3727/108354222x16449628077711","DOIUrl":"https://doi.org/10.3727/108354222x16449628077711","url":null,"abstract":"Research on outbound tourism demand has not kept pace with the rapid development of research on inbound tourism demand. Economic and non-economic factors of tourism import in countries of origin are investigated, using static and dynamic panel data models. A period of 17 years and 35 OECD countries are included in the study. Income in the country of origin, the real effective exchange rate, trade openness, tourism export per tourist arrival, political stability of the country, persistence of habits and two dummy variables are found to be statistically significant. Inelastic tourism demand factors coefficients show a relatively low level of sensibility of outbound travelers to the changes in their home country, whether related to economic or non-economic factors. Political stability proved to be the most important variable for tourism demand abroad. The unavailability of data on social and psychological demand-related factors turned out to be a problem for longer time series in OECD countries. However, the study provides an insight into how targeted policy measures could influence outbound tourism flows.","PeriodicalId":23157,"journal":{"name":"Tourism Analysis","volume":"1 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69725466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.3727/108354222x16484969062783
Vighneswara Swamy, Lagesh M.A
In recent years tourism has emerged as a key driver of economic growth as countries are increasingly proactive in improving governance standards to enhance their tourism competitiveness in attracting foreign tourist inflows. This paper explores the nexus between good governance and international tourism in the U.S. during 2008-2019 using the continuous wavelet transform method and maximal overlap discrete wavelet transform method to examine the comovement and lead-lag relationships in the time-frequency domains. We find significant interrelatedness between good governance indicators and international inbound tourism indicators in the medium- and long-run frequency domains as the governance indicators like control of corruption, regulatory quality, rule of law, and voice & accountability substantially affect tourist arrivals. As a robustness measure, we provide additional evidence using Indian data. Overall, our results provide strong evidence that good governance matters for foreign tourist inflows thereby enhancing the tourism competitiveness of the host country. The policy implication is that countries must enhance their good governance to boost sustainable tourism competitiveness in attracting tourist inflows.
{"title":"Does good-governance influence foreign tourist inflows?","authors":"Vighneswara Swamy, Lagesh M.A","doi":"10.3727/108354222x16484969062783","DOIUrl":"https://doi.org/10.3727/108354222x16484969062783","url":null,"abstract":"In recent years tourism has emerged as a key driver of economic growth as countries are increasingly proactive in improving governance standards to enhance their tourism competitiveness in attracting foreign tourist inflows. This paper explores the nexus between good governance and international tourism in the U.S. during 2008-2019 using the continuous wavelet transform method and maximal overlap discrete wavelet transform method to examine the comovement and lead-lag relationships in the time-frequency domains. We find significant interrelatedness between good governance indicators and international inbound tourism indicators in the medium- and long-run frequency domains as the governance indicators like control of corruption, regulatory quality, rule of law, and voice & accountability substantially affect tourist arrivals. As a robustness measure, we provide additional evidence using Indian data. Overall, our results provide strong evidence that good governance matters for foreign tourist inflows thereby enhancing the tourism competitiveness of the host country. The policy implication is that countries must enhance their good governance to boost sustainable tourism competitiveness in attracting tourist inflows.","PeriodicalId":23157,"journal":{"name":"Tourism Analysis","volume":"1 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69725587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.3727/108354222x16562024487341
G. Assaker, P. O'Connor
This study re-examined the relationships between service quality (SQ), CSR, and hotel reputation and their effects on hotel guests’ revisit intentions (RIs) in the context of the COVID-19 pandemic. It also assesses the moderating role of fear of visit caused by COVID-19 on the paths between established variables and guests’ future (post-COVID-19) RIs. Data were collected during May 2021 from 195 French respondents who stayed at mid- to upscale hotels during the previous two years. Using structural equation modeling (SEM), results revealed that, while SQ directly and indirectly (through reputation) positively influences guests’ post-COVID-19 RIs, CSR only exerts an indirect positive influence on RIs through reputation. Moreover, findings indicated that a hotel reputation can ease guests’ fear, thereby driving future post-COVID-19 revisits. These results add to the few studies in hospitality and tourism on the effect of the COVID-19 pandemic (through fear of visit) on travelers’ future revisit intent.
{"title":"Hotel guests’ revisit intentions post-COVID-19: Re-examining the role of service quality, CSR, and reputation while accounting for guests’ trepidation","authors":"G. Assaker, P. O'Connor","doi":"10.3727/108354222x16562024487341","DOIUrl":"https://doi.org/10.3727/108354222x16562024487341","url":null,"abstract":"This study re-examined the relationships between service quality (SQ), CSR, and hotel reputation and their effects on hotel guests’ revisit intentions (RIs) in the context of the COVID-19 pandemic. It also assesses the moderating role of fear of visit caused by COVID-19 on the paths between established variables and guests’ future (post-COVID-19) RIs. Data were collected during May 2021 from 195 French respondents who stayed at mid- to upscale hotels during the previous two years. Using structural equation modeling (SEM), results revealed that, while SQ directly and indirectly (through reputation) positively influences guests’ post-COVID-19 RIs, CSR only exerts an indirect positive influence on RIs through reputation. Moreover, findings indicated that a hotel reputation can ease guests’ fear, thereby driving future post-COVID-19 revisits. These results add to the few studies in hospitality and tourism on the effect of the COVID-19 pandemic (through fear of visit) on travelers’ future revisit intent.","PeriodicalId":23157,"journal":{"name":"Tourism Analysis","volume":"1 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69725616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.3727/108354222x16618132626722
Muhammad Haroon Shaukat, S. Shah, Rashid Ali, Haywantee Ramkissoon
Stakeholder tourism development has revolved around the sustainable branding concept and brand engagement challenges. Addressing concerns on branding and sustainability, this study aims to investigate the stakeholder destination image (socio-environment, infrastructure, natural and cultural resources, and pleasant atmosphere) impact on destination brand (brand meaning, presented brand, brand awareness, and brand equity) with the mediating role of stakeholder brand engagement (behavioural, affective and cognitive). We draw on the self-congruity theory to develop hypotheses and collect data from different stakeholder groups (local people, visitors, and entrepreneurs) (N=350). Structural equation modeling with second-order analysis was undertaken using SmartPLS 3.3.9. Our results show the significance of stakeholder destination image in positively building destination brand. The results also showed that stakeholder brand engagement partially mediates between destination image and destination brand. Our study provides implications for theory and practice.
{"title":"MAPPING STAKEHOLDER ROLE IN BUILDING DESTINATION IMAGE AND DESTINATION BRAND: MEDIATING ROLE OF STAKEHOLDER BRAND ENGAGEMENT","authors":"Muhammad Haroon Shaukat, S. Shah, Rashid Ali, Haywantee Ramkissoon","doi":"10.3727/108354222x16618132626722","DOIUrl":"https://doi.org/10.3727/108354222x16618132626722","url":null,"abstract":"Stakeholder tourism development has revolved around the sustainable branding concept and brand engagement challenges. Addressing concerns on branding and sustainability, this study aims to investigate the stakeholder destination image (socio-environment, infrastructure, natural and cultural resources, and pleasant atmosphere) impact on destination brand (brand meaning, presented brand, brand awareness, and brand equity) with the mediating role of stakeholder brand engagement (behavioural, affective and cognitive). We draw on the self-congruity theory to develop hypotheses and collect data from different stakeholder groups (local people, visitors, and entrepreneurs) (N=350). Structural equation modeling with second-order analysis was undertaken using SmartPLS 3.3.9. Our results show the significance of stakeholder destination image in positively building destination brand. The results also showed that stakeholder brand engagement partially mediates between destination image and destination brand. Our study provides implications for theory and practice.","PeriodicalId":23157,"journal":{"name":"Tourism Analysis","volume":"1 1","pages":""},"PeriodicalIF":1.8,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69725988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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