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Z kuşağının sürdürülebilir tüketim davranışını etkileyen faktörlere yönelik keşifsel bir araştırma 关于影响 Z 世代可持续消费行为的因素的探索性研究
Pub Date : 2022-12-25 DOI: 10.15295/bmij.v10i4.2134
Oğuz Yildiz, Alpaslan Kelleci
Dünyanın farklı bölgelerinde yaşanan sel felaketleri, orman yangınları, balıkçılığın bitmesi, orman arazilerinin yok olması gibi iklim krizinin olumsuz etkileri, mevcut üretim ve tüketim anlayışının artık sürdürülemez olduğuna işaret etmektedir. Baskın Sosyal Paradigmanın etkisi altındaki geleneksel işletme anlayışı, dünyanın sınırlı kaynaklarını kar maksimizasyonu amacıyla tüketmiştir. Fakat bu baskın anlayış, bilinçli tüketiciler ve Z jenerasyonunun tüketim alışkanlıklarındaki değişimi yakalayamamış ve demode olmuştur. Günümüzde, bilinçli tüketiciler ve Z Kuşağı, işletmelerin olumsuz dışsallıklarını en aza indirmelerini ve ekonomik çıkarlardan çok, çevresel ve sosyal amaçlara katkıda bulunmalarını beklemektedir. Bu çalışma, Z kuşağı temsilcisi üniversite öğrencilerinin, sürdürülebilir tüketim davranışını etkileyen değişkenlerdeki boyutları belirlemeyi amaçlamaktadır. Çalışmada kolayda örnekleme yöntemi kullanılarak, İstanbul’daki üniversite öğrencilerinden yüz yüze anket yöntemiyle veriler toplanmıştır. Veriler analiz edilirken, veri, önce keşifsel faktör analizine, daha sonra doğrulayıcı faktör analizine tabi tutulmuştur. Daha önceki çalışmalardan farklı olarak, bu çalışma, sürdürülebilirliğin sosyal boyutunu içeren değişkenlerle birlikte, sürdürülebilir tüketim davranışını etkileyen unsurların, dokuz boyuttan oluştuğunu belirlemektedir. Bu boyutlar; çevresel ve sosyal endişeler, çevresel ve sosyal problemlere yönelik ciddiyet algısı ve sorumluluk algısı, çevresel ve sosyal problemler hakkındaki bilinç seviyesi, ülke imajı, ağızdan ağıza iletişimin etkisi, sosyal normlar, sürdürülebilir tüketime yönelik tutum ve niyetten oluşmaktadır.
气候危机的负面影响,如世界各地的洪水灾害、森林火灾、渔业衰退和林地被毁,表明当前对生产和消费的理解已不再具有可持续性。在主流社会范式的影响下,对商业的传统认识消耗了世界上有限的资源,以实现利润最大化。然而,这种主流认识未能跟上有意识消费者和 Z 世代消费习惯的变化,已经过时。如今,有意识的消费者和 Z 世代希望企业将其负面外部效应降至最低,并为环境和社会目标而非经济利益做出贡献。本研究旨在确定影响 Z 世代大学生可持续消费行为的变量维度。研究采用便利抽样法,通过面对面调查的方式从伊斯坦布尔的大学生中收集数据。在分析数据时,首先对数据进行了探索性因子分析,然后进行了确认性因子分析。与以往的研究不同,本研究确定影响可持续消费行为的因素以及包括可持续发展的社会维度在内的变量由九个维度组成。这些维度包括对环境和社会的关注、对环境和社会问题的严重性和责任感、对环境和社会问题的认识水平、国家形象、口碑传播的影响、社会规范、对可持续消费的态度和意向。
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引用次数: 3
How does the construal level affect consumers’ intention to adopt product ratings and individual reviews? 解释水平如何影响消费者采用产品评级和个人评论的意愿?
Pub Date : 2022-12-25 DOI: 10.15295/bmij.v10i4.2146
Caner Çeşmeci̇, Sebnem Burnaz
The study aims to examine how and why consumers’ intention to adopt aggregate review metrics (ARM) (e.g., product ratings) versus individual reviews (IR) (e.g., specific review texts) in an online shopping setting is differentially affected when both types of cues are salient. First, we provide a novel conceptualization of ARM as a “base rate cue” consisting of abstract, aggregated, category-level, and pallid elements; likewise, IR as a “case information cue” consisting of concrete, characteristi, and vivid elements. Construal level theory constitutes the theoretical foundation of this study. The research includes two major studies. First, a list of elements that influence the relative importance of the cue types (i.e., ARM vs IR) on consumer decision-making is compiled using in-depth interviews. Then, a pilot and an experimental study are designed to test our hypothesis. Findings prove that consumers’ intention to adopt IR (ARM) is increased (decreased) when they are in a concrete mind-set. Likewise, consumers’ intention to adopt the ARM (IR) is increased (decreased) when they are in the abstract mind-set. The results contribute to the existing literature on electronic word of mouth (eWOM) and construal level theory, as well as provide novel insights for managers as to the prioritization of cue types in line with the mental construal of consumers.
该研究旨在研究当两种类型的线索都很突出时,消费者在网上购物环境中采用总体评论指标(ARM)(例如,产品评级)与个人评论(IR)(例如,特定评论文本)的意图是如何以及为什么会受到不同的影响。首先,我们提出了一个新的概念,ARM作为一个“基本率线索”,由抽象的、聚合的、类别级的和苍白的元素组成;同样,IR作为一个“案例信息线索”,由具体、特征和生动的元素组成。解释水平理论是本研究的理论基础。该研究包括两项主要研究。首先,通过深度访谈,编制了影响提示类型(即ARM与IR)对消费者决策的相对重要性的元素列表。然后,设计一个试点和实验研究来验证我们的假设。研究结果表明,当消费者处于具体的思维定势时,他们采用IR (ARM)的意愿会增加(减少)。同样,当消费者处于抽象思维模式时,他们采用ARM (IR)的意愿会增加(减少)。研究结果对现有的电子口碑理论和解释水平理论进行了补充,并为管理者根据消费者的心理解释选择线索类型的优先级提供了新的见解。
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引用次数: 0
Impact of corporate social responsibility performed by Turkish banks related to COVID-19 on customer satisfaction and loyalty 土耳其银行履行与COVID-19相关的企业社会责任对客户满意度和忠诚度的影响
Pub Date : 2022-12-25 DOI: 10.15295/bmij.v10i4.2121
Sefa Emre Yilmazel, Aslı ÇİLLİOĞLU KARADEMİR
The study aims to evaluate the support provided by banks in the COVID-19 era and to investigate the effect on consumer preferences. In this direction, the effects of CSR variables (economic, legal, ethical, philanthropic) and corporate interactions (corporate image, CSR trust, corporate evaluation) on consumer preferences (customer satisfaction, customer loyalty) were investigated. The study collected data from bank customers who showed corporate social responsibility practices; in total, 346 data were collected in Turkey. Confirmatory factor analysis and path analysis were performed in the Amos 22.0 program. The results of this study demonstrated that the impact of CSR variables on corporate image, trust and evaluation had been proven. While economic and ethical responsibilities positively affect the corporate image, legal and philanthropic responsibilities increase consumers’ trust. In addition, legal responsibilities positively affect consumers' evaluation of the banks. The results also confirm that corporate image, trust and evaluation affect customer satisfaction and loyalty. With this study, it will be possible to improve the behaviour of banks in this direction in times of crisis by revealing the preferences of bank customers for corporate social responsibility components.
该研究旨在评估银行在COVID-19时代提供的支持,并调查对消费者偏好的影响。在这个方向上,研究了企业社会责任变量(经济、法律、伦理、慈善)和企业互动(企业形象、企业社会责任信任、企业评价)对消费者偏好(顾客满意、顾客忠诚)的影响。该研究收集了那些表现出企业社会责任实践的银行客户的数据;在土耳其总共收集了346个数据。采用Amos 22.0程序进行验证性因子分析和通径分析。本研究的结果表明,企业社会责任变量对企业形象、信任和评价的影响得到了证实。经济责任和道德责任对企业形象有积极影响,而法律责任和慈善责任增加了消费者的信任。此外,法律责任正向影响消费者对银行的评价。结果还证实了企业形象、信任和评价对顾客满意度和忠诚度的影响。通过这项研究,通过揭示银行客户对企业社会责任成分的偏好,有可能在危机时期改善银行在这方面的行为。
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引用次数: 0
Data mining application with machine learning algorithms to manage interest rate risk 数据挖掘应用与机器学习算法管理利率风险
Pub Date : 2022-12-25 DOI: 10.15295/bmij.v10i4.2162
Enes Koçoğlu, Filiz Ersöz
In trade, the risks taken may increase the expected income; however, they may also cause large amounts of losses as well. Banks transfer the capital and the deposits they collect from their clients to the individuals or institutions in need of profit, taking certain risks into account. One of the important risks taken in this process of capital transfer is the market's change in interest or profit share rates. If the bank transfers the deposit collected with a certain commitment to the market at a lower rate, it will make a loss. Models for predicting future interest or profit share rates gain importance for preventing this situation. The aim of this study is to determine which variables will be taken into account for the loan interest rate that banks will offer to their customers during the lending process, and to create a machine learning model that can predict the loan interest rate that the bank will offer to its customers by using these variables. Multiple Linear Regression analysis was performed to demonstrate the relationship between the variables selected based on the literature review, expert opinions, and the interest rate. In order to facilitate decision-makers in practice, Random Forests, Decision Trees, K-Nearest Neighbours (KNN), Artificial Neural Networks (ANN), and Support Vector Machine (SVM) algorithms from machine learning algorithms were compared by using the prediction model. Accuracy Rate, Cohen's Kappa, Precision, Sensitivity, and F-Measure measurements were used to compare the algorithms used in the study. According to the analysis results, it was observed that the Random Forest algorithm was more successful on the first model consisting of weekly data. The Decision Tree algorithm succeeded more on the second model consisting of monthly data prediction performance. In the model consisting of weekly data, USD Selling Price, Stock Index (BIST100), and Central Bank Gold Reserve from the Multiple Linear Regression variables were found significant in affecting the interest rate.
在贸易中,承担的风险可能会增加预期收益;然而,它们也可能造成大量的损失。银行在考虑一定风险的情况下,将从客户那里收取的资金和存款转移给需要盈利的个人或机构。在这一资本转移过程中,一个重要的风险是市场利率或利润分成率的变化。如果银行将有一定承诺的存款以较低的利率转移到市场上,就会出现亏损。预测未来利息或利润分成率的模型对于防止这种情况变得非常重要。本研究的目的是确定银行在贷款过程中向客户提供的贷款利率将考虑哪些变量,并创建一个机器学习模型,该模型可以通过使用这些变量来预测银行将向客户提供的贷款利率。通过多元线性回归分析来证明根据文献综述、专家意见选择的变量与利率之间的关系。为了方便决策者在实践中进行决策,利用预测模型对机器学习算法中的随机森林、决策树、k近邻(KNN)、人工神经网络(ANN)和支持向量机(SVM)算法进行了比较。准确率、Cohen’s Kappa、Precision、Sensitivity和F-Measure测量值用于比较研究中使用的算法。从分析结果可以看出,随机森林算法在由每周数据组成的第一个模型上更为成功。决策树算法在由月数据预测性能组成的第二个模型上取得了更大的成功。在由每周数据组成的模型中,多元线性回归变量中的美元卖出价、股票指数(BIST100)和央行黄金储备对利率的影响显著。
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引用次数: 0
Muhasebe denetiminde büyük veri analizi kullanımına yönelik güven tutumunun incelenmesi: Nitel bir araştırma
Pub Date : 2022-12-25 DOI: 10.15295/bmij.v10i4.2131
Merve Aygün, Nilgün Kutay
Bu çalışmada büyük veri analizi kullanımına ilişkin güven tutumunun muhasebe denetiminde incelenmesi amaçlanmıştır. Çalışmada nitel araştırma yöntemi benimsenmiştir. Teknolojiye Güven Ölçeğinden yararlanılarak oluşturulan yarı yapılandırılmış mülakat soruları 10 bağımsız denetçiye yöneltilmiştir. Güven tutumu; genel teknolojiye güven tutumu ve inanç, durumsal normallik, yapısal güvence ve belirli bir teknolojiye duyulan inanç; güvenilirlik, işlevsellik ve yardım sağlama temalarında incelenmiştir. Katılımcılarla yapılan görüşmelerde en yoğun ifade edilen düşüncelere göre ise kodlar ve kategoriler oluşturulmuştur. Verilerin analizinde Maxqda 22 programı kullanılmıştır. Çalışmaya dahil olan bağımsız denetçilerin genel teknoloji karşısındaki güven tutumları kontrol gibi şartlara bağlanmıştır. İş süreçlerine olumlu katkısıyla genel teknolojiye inanç duyulmaktadır. Yasal güvence katılımcıları güvende hissettirmektedir. Büyük veri analizi araçlarıyla çalışmaktan genelde memnun olunmaktadır. Büyük veri analizinin denetimde işlevsel, güvenilir ve yardım sağlamaya ilişkin inancı ise olumludur.
本研究旨在探讨在会计审计中使用大数据分析的信任态度。研究采用了定性研究方法。利用技术信任量表向 10 名独立审计师提出了半结构化访谈问题。信任态度按照一般技术信任态度和信念、情景规范性、结构保证和对特定技术的信念、可靠性、功能性和提供协助等主题进行分析。根据参与者在访谈中表达最强烈的想法创建了代码和类别。分析数据时使用了 Maxqda 22 软件。参与研究的独立审计师对通用技术的信任态度与控制等条件有关。通用技术因其对业务流程的积极贡献而受到信任。法律保证让参与者感到安全。对使用大数据分析工具普遍感到满意。认为大数据分析功能强大、可靠并有助于审计的观点是积极的。
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引用次数: 0
The relationship between external debt and growth under the structural breaks in Turkey 土耳其结构性中断下外债与经济增长之间的关系
Pub Date : 2022-12-25 DOI: 10.15295/bmij.v10i4.2118
Taner Taş, Çetin Can Ekmekçi̇ler
This study aims to investigate whether Turkey's external debt (by considering the debt maturity and ownership separately) has a relationship with economic growth and to explain the direction and size of these effects in case of their existence. At the same time, the relationship between consumption and investment, which are sub-items of growth, and external debt are also discussed. The data subject to the analysis in the study consists of gross domestic product and external debt data provided by the Central Bank of the Republic of Turkey Electronic Data Distribution System and covering the 1998Q1 and 2021Q4 periods. In this study, econometric methods, including both conventional and structural breaks, were used. According to the results, both short-term and long-term external debt significantly and positively affect gross domestic product, consumption and investment. In addition to this situation, it is seen that the effect of long-term external debts is more. However, it is also concluded that the effect of long-term external debt is greater. When evaluated separately on a sectoral basis, it is concluded that the significant and positive relationship between public sector external debt and economic growth and its sub-items is valid both in the short and long term. When the effect of external debt on investments is analyzed, it is seen that the effect of long-term external debt is more than short-term debt. The most important point to note here is that short-term private sector debt, which does not affect gross domestic product and consumption, has a significant effect on investment and is about three times the public sector short-term debt.
本研究旨在调查土耳其的外债(分别考虑债务期限和所有权)是否与经济增长存在关系,并在存在关系的情况下解释这些影响的方向和规模。同时,还讨论了作为经济增长分项的消费和投资与外债之间的关系。本研究分析的数据包括土耳其共和国中央银行电子数据分发系统提供的国内生产总值和外债数据,时间跨度为 1998 年第一季度和 2021 年第四季度。本研究采用了计量经济学方法,包括传统断裂和结构断裂。研究结果表明,短期和长期外债对国内生产总值、消费和投资都有显著的积极影响。此外,长期外债的影响更大。不过,结论也是长期外债的影响更大。如果按部门分别进行评估,可以得出结论,公共部门外债与经济增长及其分项目之间的显著正相关关系在短期和长期都是有效的。在分析外债对投资的影响时,可以看出长期外债的影响大于短期外债。这里最重要的一点是,短期私营部门债务不影响国内生产总值和消费,但对投资的影响很大,约为公共部门短期债务的三倍。
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引用次数: 0
Perakendecilikte akıllı uygulamalar: Sistematik literatür taraması
Pub Date : 2022-12-25 DOI: 10.15295/bmij.v10i4.2114
Zahide Kübra Koçak, Kumru Uyar
Tüketicilerin alışveriş deneyim kalitelerini arttırmaya odaklanan akıllı perakendecilik, perakendecilik alanında fiziksel ve dijital boyutları birleştiren bir sistemdir. Bilgi ve iletişim teknolojilerindeki sürekli gelişmelerle birlikte ortaya çıkan akıllı teknolojiler, son dönemlerde perakendecilik alanını da etkilemiştir. Bu makalede akıllı perakendecilik alanında sistematik literatür incelemesi sunulmaktadır. Konu ile ilgili son on yılda yayınlanmış makaleler incelenmiş olup makalelerde akıllı perakendecilik tanımları ve çalışılan temel konulara odaklanılmıştır.    Ayrıntılı olarak analiz edilen 39 makaleden elde edilen sonuçlara göre; sınırlı sayıda akıllı perakendecilik tanımı bulunmakta ve makalelerde en çok akıllı perakende teknolojileri konusu çalışılmaktadır.
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引用次数: 0
Main determinants of house prices: Effects of construction cost and house sales to foreigners 房价的主要决定因素:建筑成本和房屋销售对外国人的影响
Pub Date : 2022-12-25 DOI: 10.15295/bmij.v10i4.2159
U. Alkan
Housing prices have increased worldwide with the increase in commodity prices. They have become a primary investment tool most consumers prefer, especially to protect themselves from inflation. One of the main questions is which macroeconomic factors affect the housing price index, especially the increase in the number of houses sold to foreigners and the increase in construction costs. The study will answer whether the increase in housing costs or the increase in sales to foreigners causes an increase in housing prices. The variables in the study consist of macroeconomic variables that were mostly included in previous studies. Data from January 2015 to March 2022 consisted of 87-period data. Time series analysis has been tried to be explained with the help of the ARDL model by performing a boundary test. In the model, all variables were significant, but a long-term relationship was found, not a short-term one. Tests have demonstrated the model's accuracy for deviation from basic assumptions and structural break tests. Taking the logarithms of the variables in the model makes it possible to interpret them flexibly. In this context, contrary to expectations, it was determined that house sales to foreigners decreased the house price index, and the biggest reason for the increase in house prices was the cost increases that took place worldwide. Other variables that increase and decrease the housing price index are interpreted, and suggestions are made to solve the housing problem. It is considered that the model gives an idea to understand the increase in housing prices, but other social factors should also be considered for housing demand.
随着商品价格的上涨,世界范围内的房价也在上涨。它们已成为大多数消费者青睐的主要投资工具,尤其是在保护自己免受通胀影响方面。其中一个主要问题是,哪些宏观经济因素会影响房价指数,特别是出售给外国人的房屋数量增加和建筑成本增加。该研究将回答是住房成本的增加还是对外国人销售的增加导致了房价的上涨。本研究的变量由宏观经济变量组成,这些变量在以往的研究中大多包含。2015年1月至2022年3月共87期数据。时间序列分析试图通过进行边界检验来解释ARDL模型。在模型中,所有变量都是显著的,但发现了长期的关系,而不是短期的关系。试验证明了该模型对基本假设偏差和结构断裂试验的准确性。对模型中的变量取对数,可以灵活地解释它们。在这种情况下,与预期相反的是,向外国人出售住宅降低了房价指数,而房价上涨的最大原因是全球范围内的成本上涨。对影响房价指数涨跌的其他变量进行了解释,并提出了解决住房问题的建议。人们认为,该模型为理解房价上涨提供了思路,但住房需求还应考虑其他社会因素。
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引用次数: 1
The mediating role of the organizational justice in the effect of the styles of manager on team performance: A research on cabin crews in the aviation sector 组织公平感在管理者风格对团队绩效影响中的中介作用:基于航空部门空乘人员的研究
Pub Date : 2022-12-25 DOI: 10.15295/bmij.v10i4.2149
Y. Eroğlu, Salih Güney
This research aims to determine the mediating role of organizational justice in the effect of the styles of manager on the team performance of cabin crew working in an airline company in the aviation sector. In this research, the face-to-face survey technique, one of the quantitative methods, was used. The sample of this research consisted of 601 cabin crew members working in an airline company based in İstanbul. In order to analyse the data obtained from the related sample, SPSS 21.0 and AMOS 24 package programs were used, and frequencies, percentages, arithmetic means and standard deviation values were calculated. In addition, reliability, correlation and confirmatory factor analyses and bootstrap method to determine the mediating role were applied to the research. The research concluded that significant and positive relationships existed between all three variables and sub-dimensions. Therefore, there was a partial mediating role of organizational justice in the effect of the styles of manager on team performance. It was also concluded that as organizational justice had a partial mediating role when autocratic, transformational and transactional styles of manager were present, it had a fully mediating role of organizational justice when the laissez-faire style of manager was present. However, it had no mediating role when the democratic style of the manager was present in team performance.
本研究旨在确定组织公正在管理者风格对航空领域某航空公司空乘人员团队绩效影响中的中介作用。本研究采用定量方法之一的面对面调查技术。本研究的样本包括在İstanbul航空公司工作的601名机组人员。为了对相关样本的数据进行分析,使用SPSS 21.0和AMOS 24软件包程序,计算频率、百分比、算术平均值和标准差值。此外,采用信度分析、相关分析和验证性因素分析以及自举法来确定中介作用。研究结果表明,三个变量与子维度之间存在显著的正相关关系。因此,组织公平感在管理者风格对团队绩效的影响中存在部分中介作用。研究还发现,当管理者的专制风格、变革风格和交易风格存在时,组织公平感具有部分中介作用,而当管理者的自由放任风格存在时,组织公平感具有完全中介作用。然而,当管理者的民主风格出现在团队绩效中时,它没有中介作用。
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引用次数: 0
Evaluation of competition strategies applied in logistics management during the pandemic process: A research on logistics companies in Istanbul 大流行过程中物流管理竞争策略的评价——以伊斯坦布尔物流公司为例
Pub Date : 2022-12-25 DOI: 10.15295/bmij.v10i4.2140
G. R. Akkartal, Candide Çulhaoğlu Uludağ
This study aims to determine the changes in the changing competition, growth, and customer strategies within the scope of the logistics management of the COVID-19 process that affects the whole world. The study will be carried out in the form of an interview, and it will be evaluated how the changes in the supply chain processes during the pandemic process reflect on the competition, growth, and customer strategies business basis. According to the results, recommendations will be made to companies operating in the logistics sector in parallel with the changes in competition, growth, and customer strategies. The study results include the need for speed, digitization, improving the quality of customer relationships, working from home, and expanding e-commerce to create a competitive advantage.
本研究旨在确定在影响整个世界的COVID-19过程的物流管理范围内不断变化的竞争,增长和客户战略的变化。该研究将以访谈的形式进行,并将评估疫情期间供应链流程的变化如何反映竞争、增长和客户战略的业务基础。根据研究结果,将根据竞争战略、增长战略、顾客战略的变化,向物流企业提出建议。研究结果包括对速度、数字化、提高客户关系质量、在家工作和扩大电子商务以创造竞争优势的需求。
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引用次数: 1
期刊
Business & Management Studies: An International Journal
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