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Communication of sustainability through the wine label design: an experimental study 通过酒标设计传达可持续性:一项实验研究
Pub Date : 1900-01-01 DOI: 10.54941/ahfe1002030
Anna Firsova, Tao Xi
The wine culture itself is a very old and complex system that includes nature, territory, culture, tradition and human factor. The main mean of communication between the wine consumer and the producer himself is the wine label. It was in the 17th Century that, for the first time, a wine producer called decided to specify the origin of his wine on the bottle. Nevertheless, the wine label became a fundamental element of wine only in the end of 19th century during the industrial revolution, when a real consumes market was born.Nowadays we must take into consideration the fact that different countries produce wine for different markets, bringing different symbology and cultural meaning to their labels. After underlining how the wine packaging can convey cultural and symbolical meanings, it is then easy to agree that it is also possible to communicate the importance of ecological sustainability through a bottle of wine. Some elements of the packaging may explicitly refer to ecological sustainability, such as the BIO (biological) certificates that a cellar can obtain by respecting some specific standards. In this case the producer will apply this mark to the bottle in order to assure the consumer on the sustainability of the wine he is about to drink.In other cases, the communication of ecological sustainability can be more subtle and can be found in different components of the bottle: the cork, the label, the glass itself. The materials choice is in fact extremely important, because it can communicate a lot about the producer’s point of view.Nevertheless, what most probably will catch the eye of the consumer is the label. The label is like a white canvass and there the producer has the chance to convey all of his credo in ways that can be more or less explicit. The symbology plays a fundamental role in the labels’ design, and many are the already established visual codes which are used.Eco-labels are meant to minimise the information gap that might exist between the producers of eco-products and the consumers. This can be pursued by providing information about a product's environmentally responsible attributes.Generally, attributes such as social and environmental performance are aspects of a product that consumers can hardly identify. An important help often come from eco-labels, which can induce informed purchasing choices by environmentally responsible consumers.The purpose of this study is to investigate how the wine packaging design can be improved in order to enhance the ecological message and to increasingly involve the final consumer.The main objective of this research is to examine the role of wine packaging in making sustainable choices and investigate what is the impact of using sustainable materials in the wine packaging. In particular, within the framework of this research, it will be interesting to investigate if the label design, and sustainability-related elements on it, can have a major influence on the consumer’s choice making.The ta
酒文化本身是一个包含自然、地域、文化、传统和人为因素的非常古老而复杂的系统。葡萄酒消费者和生产商之间的主要沟通手段是酒标。17世纪,第一次有葡萄酒生产商决定在酒瓶上注明葡萄酒的产地。然而,直到19世纪末工业革命时期,一个真正的消费市场诞生,酒标才成为葡萄酒的基本元素。如今,我们必须考虑到不同的国家为不同的市场生产葡萄酒,给他们的标签带来不同的象征和文化意义。在强调了葡萄酒包装如何传达文化和象征意义之后,我们很容易同意,通过一瓶葡萄酒也可以传达生态可持续性的重要性。包装上的一些元素可能会明确提到生态可持续性,例如酒窖可以通过遵守某些特定标准获得BIO(生物)证书。在这种情况下,生产商将把这个标志应用到瓶子上,以确保消费者对他即将饮用的葡萄酒的可持续性。在其他情况下,生态可持续性的交流可以更微妙,可以在瓶子的不同组成部分找到:软木塞,标签,玻璃本身。材料的选择实际上是非常重要的,因为它可以传达许多关于制作人的观点。然而,最有可能吸引消费者眼球的是标签。厂牌就像一张白色的画布,在那里,制作人有机会以或多或少明确的方式传达他所有的信条。符号学在标签设计中起着至关重要的作用,其中许多是已经建立的视觉代码。生态标签旨在尽量减少生态产品生产者和消费者之间可能存在的信息差距。这可以通过提供有关产品环境责任属性的信息来实现。一般来说,社会和环境性能等属性是消费者很难识别的产品方面。一个重要的帮助往往来自生态标签,它可以促使对环境负责的消费者做出明智的购买选择。本研究的目的是调查如何葡萄酒包装设计可以改进,以提高生态信息,并越来越多地涉及最终消费者。本研究的主要目的是研究葡萄酒包装在做出可持续选择中的作用,并调查在葡萄酒包装中使用可持续材料的影响。特别是,在本研究的框架内,调查标签设计和与可持续性相关的元素是否会对消费者的选择产生重大影响,将是一件有趣的事情。实验的目标群体以达到法定饮酒年龄(21岁以上)的葡萄酒商店和超市顾客为代表。参与者宣布在一周内购买一次或多次葡萄酒。本研究设计一份线上问卷,以探讨消费者对永续性的认知。实验的第二阶段是运用离散选择实验(DCE)来了解消费者对葡萄酒的选择。dce允许研究人员利用产品属性的组合,从假设的选择情境中捕捉消费者陈述的偏好。为了选择离散选择实验的属性,我们与焦点小组一起进行了定性分析。分析结果,可以指出5个主要属性。在购买一瓶葡萄酒时,经济方面起着重要的作用,因此,在实验中至少应该使用2瓶来自同一组分类但属于不同价格范围的葡萄酒。在实验中,总共使用了10瓶DCE,然后进行了分析。这个实验有助于理解和分析影响选择过程的关键因素,并了解如何通过标签设计来教育葡萄酒消费者的可持续性。可以采取许多行动,从标签提供的信息和应该使用的工具开始,以便更有效地将信息传达给最终消费者。
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引用次数: 0
Function, Form and Ergonomics of Design Solutions for Entrance Zones to Public Utility Buildings. In Situ Analyses 公用事业建筑入口区域的功能、形式与人体工程学设计方案。原位分析
Pub Date : 1900-01-01 DOI: 10.54941/ahfe100108
Dorota Winnicka-Jaslowska
Entrance zones of modern public utility buildings has always had three major functions in the contact between man and the building. First and foremost, they connect the external world with the interiors of the building. Secondly, they provide functional comfort and safety, by means of architectural solutions and material solutions, and, last but not least, they are tokens of a prestige of an institution and its visiting card. The order of these three priority functions has been subject of changes over the centuries. It is enough to analyze different architectural styles to notice the predominance of one function over the other two. Likewise, the functionality and ease of entrance has also been understood in different manners. Nevertheless, from the perspective of the 21st century citizen, it seems that the user has not always been considered with the same importance. Old buildings of the past should not be assessed on the same terms as modern ones. At first, cultural, anthropological and human body dimension factors had the greatest influence on the architectural solutions of entrance zones, only later followed by architectural styles prevailing at given times.
现代公用事业建筑的入口区域在人与建筑的接触中一直具有三大功能。首先,它们将外部世界与建筑内部联系起来。其次,它们通过建筑解决方案和材料解决方案提供功能上的舒适和安全,最后但并非最不重要的是,它们是一个机构声望的象征和它的名片。几个世纪以来,这三个优先功能的顺序一直在变化。分析不同的架构风格,只要注意到其中一个功能比另外两个功能更有优势就足够了。同样,入口的功能和便利性也以不同的方式被理解。然而,从21世纪公民的角度来看,用户似乎并不总是得到同样的重视。过去的老建筑不应该和现代建筑一样被评估。首先,文化、人类学和人体维度因素对入口区域的建筑方案影响最大,之后才是当时流行的建筑风格。
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引用次数: 0
An Approach for Steering Advancement in Motorcycle Riding Simulation 摩托车驾驶仿真中转向改进方法研究
Pub Date : 1900-01-01 DOI: 10.54941/ahfe100846
Arthur Werle, Frank Diermeyer
This paper presents the development of a steering sensor system for use in motorcycle riding simulation based on the forces acting on the handlebar. An overview of motorcycle dynamics models for riding simulation is also given. In the section Related Work, different approaches to steering a motorcycle simulator are evaluated and divided into force-based and angle-based. Based on this, a recommendation is given on how to measure and evaluate steering interaction separately on the left/right handlebar stubs. The development is described with the following subsections steps: technical development, software development and determination of the steering forces/torques based on a calibration test bench. This is followed by a validation method of the sensors and an evaluation of the ridability using this handlebar. Finally, the steering angle, the steering torque and the roll angle are compared with the previously described motorcycle riding dynamics. The evaluation of the interaction (rider control behavior) during a lane change is presented based on the applied forces on the handlebar.
本文介绍了一种基于车把受力的摩托车驾驶仿真转向传感器系统的研制。综述了摩托车动力学模型在骑行仿真中的应用。在相关工作部分,不同的方法来转向摩托车模拟器进行评估,并分为基于力和基于角度。在此基础上,提出了如何在左右车把桩上分别测量和评估转向相互作用的建议。该开发分为以下几个小节:技术开发、软件开发和基于校准测试台的转向力/扭矩的确定。接下来是传感器的验证方法和使用该车把的可行驶性评估。最后,将转向角、转向扭矩和侧倾角与前面描述的摩托车骑行动力学进行了比较。在变道过程中,基于车把上施加的力,对驾驶员控制行为进行了评价。
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引用次数: 0
Exploration of Possibility of Driver’s Drowsiness Prediction with High Accuracy using Both Physiological and Behavioral Measures 利用生理和行为指标对驾驶员睡意进行高精度预测的可能性探讨
Pub Date : 1900-01-01 DOI: 10.54941/ahfe100155
A. Murata
The aim of this study was to explore the effectiveness of physiological and behavioral evaluation measures for predicting drivers’ subjective drowsiness. EEG, heart rate variability (RRV3), and blink frequency were physiological measures. Behavioral measures included neck vending angle (horizontal and vertical), back pressure, foot pressure, COP on sitting surface, frequency of body movement, tracking error in driving simulator task, and standard deviation of quantity of pedal operation. Drowsy states were predicted by using multinomial logistic regression model where physiological and behavioral measures and subjective evaluation of drowsiness corresponded to independent variables and a dependent variable, respectively. The prediction accuracy was obtained for a variety of combinations of the evaluation measures above. The maximum and minimum prediction accuracies were 0.962 and 0.876, respectively. Almost all combinations led to the prediction accuracy of more than 0.9. Moreover, it has been made clear that the proper interval used for attaining higher prediction accuracy is a 20-s interval between 20s and 40s before prediction.
本研究旨在探讨驾驶人主观困倦的生理和行为评价方法的有效性。脑电图、心率变异性(RRV3)和眨眼频率是生理测量。行为学测量包括颈垂角(水平和垂直)、背压、足压、坐面COP、身体运动频率、驾驶模拟器任务跟踪误差、踏板操作次数标准差。困倦状态的预测采用多项逻辑回归模型,其中生理和行为测量以及困倦的主观评价分别对应于自变量和因变量。对上述评价指标的多种组合得到了预测精度。最大、最小预测精度分别为0.962和0.876。几乎所有组合的预测精度都在0.9以上。此外,还明确了预测前20s和40s之间的20-s间隔是获得较高预测精度的适当间隔。
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引用次数: 2
Evaluation of Indicative Symbol Coding for Fighter Cockpit HUD Based on Different Environmental Background 基于不同环境背景的战斗机座舱HUD指示符号编码评价
Pub Date : 1900-01-01 DOI: 10.54941/ahfe100903
Zhang Xiangyang, Wu Wenyu, He Ziwei, Li Yingjing
Head-up display (HUD) is an important medium for fighter pilots to obtain the flight status and flight parameters of aircraft. In this paper, the cognitive human-computer interaction process of pilots when using HUD to search information is analyzed, two groups of reaction time measurement experiments are carried out, and the statistical analysis method is used to study the pilot's cognitive speed of HUD interface. The results show that the application of box arrow is better for the application of HUD interface under different environmental conditions, and the accuracy is high, but the integrity is slightly lower than that of open arrow and closed arrow. This paper provides theoretical support for the improvement of fighter HUD display interface.
平视显示器(HUD)是战斗机驾驶员获取飞机飞行状态和飞行参数的重要媒介。本文分析了飞行员在使用HUD搜索信息时的认知人机交互过程,进行了两组反应时间测量实验,并采用统计分析方法研究了飞行员对HUD界面的认知速度。结果表明:在不同环境条件下,箱形箭头的应用更适合HUD界面的应用,且精度较高,但完整性略低于开箭头和闭箭头。本文为战斗机HUD显示界面的改进提供了理论支持。
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引用次数: 0
The Contribution of Ergonomics to Accessibility 人体工程学对可访问性的贡献
Pub Date : 1900-01-01 DOI: 10.54941/ahfe1001325
Xavier Rétauxa, Gaëtan Bourmaud
Physical accessibility can be defined as what is possible in terms of movements in the environment, and of knowledge (spatial orientation and communication) and the use of equipment. An examination of the different professional practices currently used in relation to accessibility shows that several approaches seem to co-exist. Some of these are highly fallible and even constitute obstacles that need to be overcome. Therefore, this paper proposes a constructive approach to accessibility, which considers space as a resource for the subject who uses it, before making several proposals, which are simultaneously theoretical and methodological..
物理可达性可以定义为在环境中移动、知识(空间方向和通信)和设备使用方面的可能性。对目前在可访问性方面使用的不同专业实践的检查表明,几种方法似乎并存。其中一些是非常容易出错的,甚至构成了需要克服的障碍。因此,本文提出了一种建设性的可达性方法,将空间视为使用它的主体的资源,然后提出了几个建议,这些建议同时是理论和方法的。
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引用次数: 0
Designing wearables devices to build emotional relationships 设计可穿戴设备来建立情感关系
Pub Date : 1900-01-01 DOI: 10.54941/ahfe1001469
Suresh Sethi
The focus of this paper is designing wearable devices to support the emotional relationship between users. The research reflects that any attempt by designers to produce outcomes aimed at helping design wearable devices must be grounded in an understanding of emotional engagement, convenient access, and intimate interaction. Emotionally positive experiences can inspire attempts to develop rich experiential devices. The case is made through several student projects that deal with particulars rooted in human relationships.
本文的重点是设计可穿戴设备来支持用户之间的情感关系。该研究表明,设计师为帮助设计可穿戴设备而做出的任何尝试都必须建立在理解情感参与、方便访问和亲密互动的基础上。情感上的积极体验可以激发开发丰富体验设备的尝试。这个案例是通过几个学生项目来完成的,这些项目处理植根于人际关系的细节。
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引用次数: 0
I don’t understand you – Error handling as a key aspect for conversational design for chatbots for public services 我不明白你的意思——错误处理是公共服务聊天机器人会话设计的一个关键方面
Pub Date : 1900-01-01 DOI: 10.54941/ahfe100877
S. Raimer, Marleen Vanhauer
Chatbots have been increasingly adopted in the public sector domain to support or provide public services. As a new kind of interface they provide a natural language access that is available 24/7. However, the application of user-centred development models for chatbots in order to achieve a good usability and user experience is still little used.This paper presents a case study for a chatbots project together with back-ground and requirements and uses this example to research recommendations on the process model, methods and evaluation techniques for user-centred design. Our research focus is how chatbots and conversational design support public services.
聊天机器人越来越多地应用于公共部门领域,以支持或提供公共服务。作为一种新的界面,它们提供了一种全天候可用的自然语言访问。然而,为了实现良好的可用性和用户体验,以用户为中心的聊天机器人开发模型的应用仍然很少使用。本文介绍了一个聊天机器人项目的案例研究,包括背景和需求,并使用这个例子来研究以用户为中心的设计的过程模型、方法和评估技术的建议。我们的研究重点是聊天机器人和会话设计如何支持公共服务。
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引用次数: 0
Towards Corpus-Based English Education and Translation of Ancient Chinese Terminology 基于语料库的英语教育与古汉语术语翻译
Pub Date : 1900-01-01 DOI: 10.54941/ahfe100866
Jia-li Du, C. Alexandris, P. Yu
This paper discusses the corpus-based English education and translation of ancient Chinese terminology. China has a long history of language and culture. The recorded history of Chinese ancient characters dates back to Banpo Times about 6000 years ago. Based on statistical data from the largest academic corpus in China (CNKI), we analyze the English translation of eight typical ancient Chinese terminologies in academic articles. The corpus-based results show that sometimes English translation is rough for these traditional terminologies by researchers, and there is no further mention of the potential meaning for these special words to avoid confusion.This undoubtedly prevents the greater spread of education of Chinese ancient terminologies. The conclusion suggests that the ancient Chinese characters have independent phonological, morphological, lexical semantic systems; a substantial corpus is effective to overcome the language barriers of translation; and it is necessary for researchers to receive both Chinese and English education for translation of ancient Chinese terminologies.
本文讨论了基于语料库的英语教育和古汉语术语的翻译。中国有着悠久的语言和文化历史。中国有文字记载的历史可以追溯到6000年前的半坡时代。本文以中国最大的学术语料库中国知网(CNKI)的统计数据为基础,分析了8个典型的古汉语学术术语的英译。基于语料库的结果表明,有时研究者对这些传统术语的英文翻译比较粗糙,为了避免混淆,没有进一步提及这些特殊词汇的潜在含义。这无疑阻碍了中国古代术语教育的进一步传播。结论表明,古代汉字具有独立的语音、形态、词汇语义系统;丰富的语料库是克服翻译语言障碍的有效手段;研究汉语古术语翻译的学者有必要接受中英文双语的教育。
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引用次数: 0
Reanalyzing the FPSO CSM accident (2015) with a Human Factors approach to understand the contribution of organizational elements and complexities 用人为因素方法重新分析FPSO CSM事故(2015),以了解组织因素和复杂性的贡献
Pub Date : 1900-01-01 DOI: 10.54941/ahfe1002628
J. França, E. Hollnagel
This study presents a reanalysis of FPSO (Floating Production Storage & Offloading) CSM (Cidade de São Mateus) accident, occurred in February 2015, in the post-salt of the Camarupim fields, in the Espírito Santo offshore area, using the FRAM (Functional Resonance Analysis Method) methodology, and based on technical-scientific materials such as books, articles and reports prepared by the companies involved in the accident and the Brazilian regulatory agency ANP (Agência Nacional do Petróleo, Gás Natural e Biocombustíveis). The purpose of this reanalysis is to seek elements, factors, characteristics and interactions that could not be well analysed or evidenced using traditional risk assessment and accident investigation techniques, primarily designed to analyse simple and linear systems. In order to have a coherent analysis between the accident and the complex sociotechnical systems involved, the FRAM methodology was chosen, as it comprehensively manages to analyse from simple to more complex systems. And in fact, with this reanalysis using the FRAM, it was possible to perceive the influence of organizational elements, such as culture, in the entire accidental chain of the event. In addition, contractual pressures related to business, fear of hierarchical consequences and failures in decision making, at all levels, were also evidenced. The findings of this study highlighted the need of a broader approach for accidents involving high-tech industries, such as O&G and aerospace. In this sense, the FRAM enabled a more comprehensive and coherent analysis of the complexities of offshore oil production systems, notably in emergency situations, as was this accident. Comparisons between the traditional analysis methodologies, with the results obtained with the application of the FRAM, showed that there are elements contributing to the accidents that need to be considered, but that techniques limited to linear and simple systems still cannot cover this recognition. It was noticed that the greater the complexity of work systems, the greater the interaction and variability between personnel, equipment and systems, requiring, both for normal operation and for emergencies, analysis techniques and methodologies capable of recognizing the real complexities that take place in these sociotechnical systems, especially aboard offshore oil platforms at sea.
本研究对2015年2月发生在Espírito Santo海上区域Camarupim油田盐层后的浮式生产储油卸油装置CSM (Cidade de s o Mateus)事故进行了重新分析,使用FRAM(功能共振分析方法)方法,并基于技术科学材料,如涉及事故的公司和巴西监管机构ANP (Agência Nacional do Petróleo)编写的书籍、文章和报告。Gás Natural Biocombustíveis)。这种再分析的目的是寻找传统风险评估和事故调查技术无法很好地分析或证明的要素、因素、特征和相互作用,这些技术主要用于分析简单和线性系统。为了在事故和所涉及的复杂社会技术系统之间进行连贯的分析,选择了FRAM方法,因为它全面地分析了从简单到更复杂的系统。事实上,通过使用FRAM进行重新分析,可以在整个事件的偶然链中感知到组织因素的影响,例如文化。此外,还证明了与业务有关的合同压力、对等级制度后果的恐惧以及各级决策的失败。这项研究的结果强调了对涉及石油天然气和航空航天等高科技行业的事故采取更广泛措施的必要性。从这个意义上说,FRAM能够对海上石油生产系统的复杂性进行更全面和连贯的分析,特别是在紧急情况下,比如这次事故。传统分析方法与应用FRAM获得的结果之间的比较表明,需要考虑导致事故的因素,但仅限于线性和简单系统的技术仍然无法涵盖这一认识。会议注意到,工作系统越复杂,人员、设备和系统之间的相互作用和可变性就越大,这就要求在正常操作和紧急情况下,分析技术和方法能够识别这些社会技术系统中发生的真正复杂性,特别是在海上海上石油平台上。
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引用次数: 0
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AHFE International
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