Pub Date : 2019-01-01DOI: 10.35248/2167-0269.19.8.406
Ahmad Nazrin Aris Anuar, F. Ridzuan, N. Jaini, F. Sulaiman, N. Hashim
The excessive spread of tourism in urban neighborhoods and centers has led to a situation that is known as overtourism. The role of local communities in the development of excessive tourism has long been perceived as important. Locals in smaller destinations, in particular, have felt the effect of increasing tourism which they have been forced to deal with pressure with the disruption from the influx of tourists. Therefore, the aim of the study is to explain the impact of overtourism on the local community in heritage city. The objectives of this research are; i. To determine the changes of local community’ self-efficacy from the impacts of overtourism, ii. To evaluate the impact of overtourism towards the local community. This research is conducted at Bandar Hilir, Melaka by using quantitative descriptive analysis technique. Findings show that most of the respondents agreed that overtourism give a high level of comfort and satisfaction to them. With that, this study proposes viable information for stakeholders in heritage city to ensure the proper tourism planning and management, especially towards the local community.
{"title":"The Impact of Overtourism Towards Local Community in Heritage City","authors":"Ahmad Nazrin Aris Anuar, F. Ridzuan, N. Jaini, F. Sulaiman, N. Hashim","doi":"10.35248/2167-0269.19.8.406","DOIUrl":"https://doi.org/10.35248/2167-0269.19.8.406","url":null,"abstract":"The excessive spread of tourism in urban neighborhoods and centers has led to a situation that is known as overtourism. The role of local communities in the development of excessive tourism has long been perceived as important. Locals in smaller destinations, in particular, have felt the effect of increasing tourism which they have been forced to deal with pressure with the disruption from the influx of tourists. Therefore, the aim of the study is to explain the impact of overtourism on the local community in heritage city. The objectives of this research are; i. To determine the changes of local community’ self-efficacy from the impacts of overtourism, ii. To evaluate the impact of overtourism towards the local community. This research is conducted at Bandar Hilir, Melaka by using quantitative descriptive analysis technique. Findings show that most of the respondents agreed that overtourism give a high level of comfort and satisfaction to them. With that, this study proposes viable information for stakeholders in heritage city to ensure the proper tourism planning and management, especially towards the local community.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"99 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80908869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.35248/2167-0269.19.8.405
M. Heydari, K. Lai
This article Centralizes on exploring the potential the effect of employee commitment and service quality, which are the core factors that affect competitiveness in the hospitality industry. This article analyzes the impact of employee commitment on the quality of service through the intermediate function of OCB in empirical research based on integrated models and theories. This study gathered information using surveys and calculated the reliability of the Cronbach-Alpha and used questionnaires are "Working Commitment with "0.766" reliability, Podsakoff OCB "0.846" reliability, SERVQUAL quality of service "0.960" reliability. The samples used in this study were 223 employees in Guangdong hospitality industry. According to the effects of research on the attitudes and role clarity can be positive as it will extend employee engagement and effective politics, but conflict is not and cannot communicate with a commitment to politics through political commitment to extend or decrease. Component examined five unique dimensions of organizational citizenship behaviour by Oregon, including altruism, deontology, magnanimity, civility, Virtue of citizens" as a positive influence on the quality of their services and this can be improved. It is significant to develop and raise the competitiveness of the Chinese hospitality industry.
{"title":"The Effect Employee Commitment on Service Performance through a Mediating Function of Organizational Citizenship Behaviour Using Servqual and Collaborative Filtering Modeling: Evidence From China’s Hospitality Industry","authors":"M. Heydari, K. Lai","doi":"10.35248/2167-0269.19.8.405","DOIUrl":"https://doi.org/10.35248/2167-0269.19.8.405","url":null,"abstract":"This article Centralizes on exploring the potential the effect of employee commitment and service quality, which are the core factors that affect competitiveness in the hospitality industry. This article analyzes the impact of employee commitment on the quality of service through the intermediate function of OCB in empirical research based on integrated models and theories. This study gathered information using surveys and calculated the reliability of the Cronbach-Alpha and used questionnaires are \"Working Commitment with \"0.766\" reliability, Podsakoff OCB \"0.846\" reliability, SERVQUAL quality of service \"0.960\" reliability. The samples used in this study were 223 employees in Guangdong hospitality industry. According to the effects of research on the attitudes and role clarity can be positive as it will extend employee engagement and effective politics, but conflict is not and cannot communicate with a commitment to politics through political commitment to extend or decrease. Component examined five unique dimensions of organizational citizenship behaviour by Oregon, including altruism, deontology, magnanimity, civility, Virtue of citizens\" as a positive influence on the quality of their services and this can be improved. It is significant to develop and raise the competitiveness of the Chinese hospitality industry.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"42 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84794158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.35248/2167-0269.19.8.410
Nima Golghamat Raad
{"title":"A Strategic Approach to Tourism Development Barriers in Iran","authors":"Nima Golghamat Raad","doi":"10.35248/2167-0269.19.8.410","DOIUrl":"https://doi.org/10.35248/2167-0269.19.8.410","url":null,"abstract":"","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"33 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74046030","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.35248/2167-0269.19.8.401
Sherri Scott
It overlooks the harbor, defined by its cobblestone streets, beautiful Palmetto trees, amazing antebellum homes located in the French Quarter, horse drawn carriage rides for tours, a beautiful battery area surrounded by colorful Rainbow homes. The architectural design of their buildings will make you think you are in Italy or France. While visiting this city you must take in a culinary and historic tour. Charleston is known for its she-crab soup, delicious seafood, fine dining, casual eats and their restaurant menus are covered with the fresh catch of the day. Make sure you bring your walking shoes because King Street is a shopper’s delight.
{"title":"Charleston","authors":"Sherri Scott","doi":"10.35248/2167-0269.19.8.401","DOIUrl":"https://doi.org/10.35248/2167-0269.19.8.401","url":null,"abstract":"It overlooks the harbor, defined by its cobblestone streets, beautiful Palmetto trees, amazing antebellum homes located in the French Quarter, horse drawn carriage rides for tours, a beautiful battery area surrounded by colorful Rainbow homes. The architectural design of their buildings will make you think you are in Italy or France. While visiting this city you must take in a culinary and historic tour. Charleston is known for its she-crab soup, delicious seafood, fine dining, casual eats and their restaurant menus are covered with the fresh catch of the day. Make sure you bring your walking shoes because King Street is a shopper’s delight.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"95 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83720085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.35248/2167-0269.19.8.402
Vitalis Basera, C. Kuranga
Zimbabwe Tourism Authority (ZTA) is expansively using internet to promote destination Zimbabwe, few studies have been conducted to assess the effectiveness of ZTA website. The study applied the ICTRT (Information, Communication, Transaction, Relationship and Technical Merit) model the same as proposed by Li and Wang to evaluate the effectiveness of Zimbabwe Tourism Authority website through content analysis by expert evaluators. The objective of the research was to evaluate the effectiveness of ZTA website and investigate its functional features. The objective was achieved by content analysis of the website regarding its five functions (ICTRT) by expert evaluators. The results indicated that ZTA website was averagely effective and more on information and communication. The website is not effective on complex and sophisticated functions like transactions and relationship management. Website complexity was found to be the major determinant of effectiveness. Conclusion and recommendations were provided based on research findings and expert knowledge to improve the effectiveness of ZTA website.
津巴布韦旅游局(ZTA)正在广泛使用互联网来推广津巴布韦的旅游目的地，但很少有研究对ZTA网站的有效性进行评估。本研究采用Li和Wang提出的ICTRT (Information, Communication, Transaction, Relationship and Technical Merit)模型，通过专家评估者的内容分析，对津巴布韦旅游局网站的有效性进行评估。本研究的目的是评估ZTA网站的有效性，并调查其功能特点。这一目标是通过专家评估人员对网站的五项功能(ICTRT)进行内容分析实现的。结果表明，ZTA网站的效果一般，在信息和沟通方面更突出。该网站在交易和关系管理等复杂和复杂的功能上效果不佳。网站的复杂性被发现是有效性的主要决定因素。根据研究结果和专家知识，提出结论和建议，以提高ZTA网站的有效性。
{"title":"Measuring the Effectiveness of Zimbabwe Tourism Authority Website","authors":"Vitalis Basera, C. Kuranga","doi":"10.35248/2167-0269.19.8.402","DOIUrl":"https://doi.org/10.35248/2167-0269.19.8.402","url":null,"abstract":"Zimbabwe Tourism Authority (ZTA) is expansively using internet to promote destination Zimbabwe, few studies have been conducted to assess the effectiveness of ZTA website. The study applied the ICTRT (Information, Communication, Transaction, Relationship and Technical Merit) model the same as proposed by Li and Wang to evaluate the effectiveness of Zimbabwe Tourism Authority website through content analysis by expert evaluators. The objective of the research was to evaluate the effectiveness of ZTA website and investigate its functional features. The objective was achieved by content analysis of the website regarding its five functions (ICTRT) by expert evaluators. The results indicated that ZTA website was averagely effective and more on information and communication. The website is not effective on complex and sophisticated functions like transactions and relationship management. Website complexity was found to be the major determinant of effectiveness. Conclusion and recommendations were provided based on research findings and expert knowledge to improve the effectiveness of ZTA website.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"1 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89698520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.35248/2167-0269.19.8.411
Simon Were Okwachi
Food service involves customer quality control in helping to create a meal experience and service value. However, this is not the case as service failures are more often experienced due to challenges faced in the management of hospitality’s restaurant food service. The variability nature of services has compromised food service quality in addition to a myriad of both internal and external glitches. The purpose of this paper was therefore to provide a literature review in to customer quality control on restaurant food and beverage service, with the objective of identifying customer quality control factors. The Resourceful Evaluation Maximizers Model (REMM) as well as the Pain Avoidance Model (PAM) was applied in explaining the customer quality control function in hospitality’s restaurant business. In view of the literature review on this study, the motivating factors in the customer quality control include: tipping, on-the-spot customer complaints feedback as well as customer satisfaction surveys. The study explores these three factors in relation to their contribution to food service quality control mechanisms within the hospitality’s restaurant business. However, the study recommends both research surveys as well as experiments to back up this review.
{"title":"A Customer-Employee Encounter: A Review of Customer Quality Control on Restaurant Food Service","authors":"Simon Were Okwachi","doi":"10.35248/2167-0269.19.8.411","DOIUrl":"https://doi.org/10.35248/2167-0269.19.8.411","url":null,"abstract":"Food service involves customer quality control in helping to create a meal experience and service value. However, this is not the case as service failures are more often experienced due to challenges faced in the management of hospitality’s restaurant food service. The variability nature of services has compromised food service quality in addition to a myriad of both internal and external glitches. The purpose of this paper was therefore to provide a literature review in to customer quality control on restaurant food and beverage service, with the objective of identifying customer quality control factors. The Resourceful Evaluation Maximizers Model (REMM) as well as the Pain Avoidance Model (PAM) was applied in explaining the customer quality control function in hospitality’s restaurant business. In view of the literature review on this study, the motivating factors in the customer quality control include: tipping, on-the-spot customer complaints feedback as well as customer satisfaction surveys. The study explores these three factors in relation to their contribution to food service quality control mechanisms within the hospitality’s restaurant business. However, the study recommends both research surveys as well as experiments to back up this review.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"23 19 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90272034","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.35248/2167-0269.19.8.397
Baiartis Lyngdoh Peinlang
The purpose of the paper is to bring into spotlight the utility of tourism as a potential tool in providing an alternative means of livelihood without hampering the cultural values and the natural environment of a place. It also point out the difference in characteristics between mass and alternative tourism and the suitability of the latter in the context of Meghalaya where the tourism resource base is dependent on nature and culture. Thirdly, the paper cites the potential tourism attributes or resources that the state has been bestowed that need to be tapped cautiously for ensuring a sustainable development. Fourthly, the paper highlights the trend of tourist arrival in the state in the last more than one decade and finally the paper also sought to venture out ideas to overcome the challenges due to fragility of resource base, lack of community participation and seasonality impact.
{"title":"The Scope of Tourism in Meghalaya","authors":"Baiartis Lyngdoh Peinlang","doi":"10.35248/2167-0269.19.8.397","DOIUrl":"https://doi.org/10.35248/2167-0269.19.8.397","url":null,"abstract":"The purpose of the paper is to bring into spotlight the utility of tourism as a potential tool in providing an alternative means of livelihood without hampering the cultural values and the natural environment of a place. It also point out the difference in characteristics between mass and alternative tourism and the suitability of the latter in the context of Meghalaya where the tourism resource base is dependent on nature and culture. Thirdly, the paper cites the potential tourism attributes or resources that the state has been bestowed that need to be tapped cautiously for ensuring a sustainable development. Fourthly, the paper highlights the trend of tourist arrival in the state in the last more than one decade and finally the paper also sought to venture out ideas to overcome the challenges due to fragility of resource base, lack of community participation and seasonality impact.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"9 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87915663","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.4172/2167-0269.1000404
Shegalem Fekadu
Studying the battle field sites has a tremendous value in the reconstructions of humans past. The human history is a full of dramatic and tragedy events. In studying of those events in history, battle field site can played a pivotal role with tangible evidences. In view of this, the paper tried to show some of the evidences about the vanish of Zagwe dynasty and restoration of Solomonic dynasty at the specific battle field site called Daqq'a chirkos. The methodology to organize this paper was qualitative type of data, gathered through field survey, interview with elders and detailed observation. Some of the evidences are the tomb of Yitbarek (the last king of Zagwe dynasty) with the then 2 bishops and other tangible evidences. In addition to this, the evidence for probably disappeared town also found at the site. The site can be a best tourist destination area with its eye-catching natural resources surrounded the church. To conclude, certainly Yitbarek was killed there and the Zagwe dynasty was vanish after the activity which was performed at the battle as the evidences found at the site.
{"title":"The Mysterious Village of Daqq’a as a Potential Tourist Destination in Northwestern Ethiopia","authors":"Shegalem Fekadu","doi":"10.4172/2167-0269.1000404","DOIUrl":"https://doi.org/10.4172/2167-0269.1000404","url":null,"abstract":"Studying the battle field sites has a tremendous value in the reconstructions of humans past. The human history is a full of dramatic and tragedy events. In studying of those events in history, battle field site can played a pivotal role with tangible evidences. In view of this, the paper tried to show some of the evidences about the vanish of Zagwe dynasty and restoration of Solomonic dynasty at the specific battle field site called Daqq'a chirkos. The methodology to organize this paper was qualitative type of data, gathered through field survey, interview with elders and detailed observation. Some of the evidences are the tomb of Yitbarek (the last king of Zagwe dynasty) with the then 2 bishops and other tangible evidences. In addition to this, the evidence for probably disappeared town also found at the site. The site can be a best tourist destination area with its eye-catching natural resources surrounded the church. To conclude, certainly Yitbarek was killed there and the Zagwe dynasty was vanish after the activity which was performed at the battle as the evidences found at the site.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"28 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76679369","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.35248/2167-0269.19.8.407
Vitalis Basera, Nyahunzwi Dk
The purpose of this study was to compare the online marketing strategies of the Zimbabwe Tourism Authority (ZTA) and South Africa Tourism (SAT). The study sought to establish the online marketing strategies adopted by ZTA and SAT especially coming from the background that most National Tourism Organisations in Africa lack interactive web facilities and have limited knowledge on the significance of information communication technology in tourism marketing. The fact that tourism has been branded the fastest growing industry in the world but in Zimbabwe it’s not like that while just across the Limpopo river in South Africa tourism is steadily developing prompted the researcher to compare the ZTA and SAT online marketing strategies. The objectives were to compare the online marketing strategies and to determine the effectiveness of ZTA and SAT’s online marketing strategies. The researcher adopted comparative design as a way of drawing lessons useful to both ZTA and SAT. Information relevant to this study was drawn from a thorough analysis of the organisations websites, and social media networks. The researcher also reviewed literature in order to expose what other authors say about the online marketing strategies. Data in this study was gathered using netnography. A modified website evaluation model was used to evaluate website as proposed by (Li and Wang 2010). Information dimension, Communication dimension, Transaction dimension, Relationship dimension and Technical merit dimension (ICTRT) were investigated. Information was also obtained by visiting the organisation social networks. The researcher used a qualitative approach to gain an in-depth understanding of why ZTA and SAT chose the various online marketing strategies to market their destinations. Data for this research was then presented using tables from the ICTRT dimensions. From the results it was found that both ZTA and SAT use online marketing strategies but SAT had an improved edge in the social networks since it had more platforms.
本研究的目的是比较津巴布韦旅游局(ZTA)和南非旅游局(SAT)的在线营销策略。该研究试图建立ZTA和SAT采用的在线营销策略，特别是在非洲大多数国家旅游组织缺乏互动网络设施和对信息通信技术在旅游营销中的重要性的认识有限的背景下。事实上，旅游业被称为世界上发展最快的行业，但在津巴布韦并非如此，而在林波波河对岸的南非，旅游业正在稳步发展，这促使研究人员比较了ZTA和SAT的在线营销策略。目的是比较在线营销策略，并确定ZTA和SAT的在线营销策略的有效性。研究人员采用比较设计作为吸取对ZTA和SAT都有用的经验教训的一种方式。与本研究相关的信息来自对组织网站和社交媒体网络的彻底分析。研究人员还回顾了文献，以揭示其他作者对在线营销策略的看法。本研究的数据是用网络图收集的。采用(Li and Wang 2010)提出的改进的网站评价模型对网站进行评价。研究了信息维度、沟通维度、交易维度、关系维度和技术价值维度(ICTRT)。通过访问该组织的社交网络也获得了信息。研究人员使用定性方法来深入了解为什么ZTA和SAT选择各种在线营销策略来营销他们的目的地。本研究的数据随后使用ICTRT维度的表格呈现。从结果来看，我们发现ZTA和SAT都使用在线营销策略，但SAT在社交网络上有优势，因为它有更多的平台。
{"title":"The Online Marketing Strategies of the Zimbabwe Tourism Authority (ZTA) and South Africa Tourism (SAT): A Comparative Study","authors":"Vitalis Basera, Nyahunzwi Dk","doi":"10.35248/2167-0269.19.8.407","DOIUrl":"https://doi.org/10.35248/2167-0269.19.8.407","url":null,"abstract":"The purpose of this study was to compare the online marketing strategies of the Zimbabwe Tourism Authority (ZTA) and South Africa Tourism (SAT). The study sought to establish the online marketing strategies adopted by ZTA and SAT especially coming from the background that most National Tourism Organisations in Africa lack interactive web facilities and have limited knowledge on the significance of information communication technology in tourism marketing. The fact that tourism has been branded the fastest growing industry in the world but in Zimbabwe it’s not like that while just across the Limpopo river in South Africa tourism is steadily developing prompted the researcher to compare the ZTA and SAT online marketing strategies. The objectives were to compare the online marketing strategies and to determine the effectiveness of ZTA and SAT’s online marketing strategies. The researcher adopted comparative design as a way of drawing lessons useful to both ZTA and SAT. Information relevant to this study was drawn from a thorough analysis of the organisations websites, and social media networks. The researcher also reviewed literature in order to expose what other authors say about the online marketing strategies. Data in this study was gathered using netnography. A modified website evaluation model was used to evaluate website as proposed by (Li and Wang 2010). Information dimension, Communication dimension, Transaction dimension, Relationship dimension and Technical merit dimension (ICTRT) were investigated. Information was also obtained by visiting the organisation social networks. The researcher used a qualitative approach to gain an in-depth understanding of why ZTA and SAT chose the various online marketing strategies to market their destinations. Data for this research was then presented using tables from the ICTRT dimensions. From the results it was found that both ZTA and SAT use online marketing strategies but SAT had an improved edge in the social networks since it had more platforms.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"1 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76698698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-01-01DOI: 10.35248/2167-0269.19.8.398
Ashok K. Singh, Myongjee Yoo, Rohan J. Dalpatadu
This study attempts to determine the overall satisfaction factors from airline passengers at the San Francisco International Airport (SFO), using the classification method of random forest. The analysis is based on the 2014 annual survey conducted by SFO that collects data on passenger demographics and satisfaction with airport facilities and services. Results of this study indicate that some service attributes are more important than others for passengers’ overall satisfaction at SFO. Study results are expected to provide practical insights to the airport industry. This study, in addition, introduces the machine learning method of random forest to tourism research.
{"title":"Determinants of Customer Satisfaction at the San Francisco International Airport","authors":"Ashok K. Singh, Myongjee Yoo, Rohan J. Dalpatadu","doi":"10.35248/2167-0269.19.8.398","DOIUrl":"https://doi.org/10.35248/2167-0269.19.8.398","url":null,"abstract":"This study attempts to determine the overall satisfaction factors from airline passengers at the San Francisco International Airport (SFO), using the classification method of random forest. The analysis is based on the 2014 annual survey conducted by SFO that collects data on passenger demographics and satisfaction with airport facilities and services. Results of this study indicate that some service attributes are more important than others for passengers’ overall satisfaction at SFO. Study results are expected to provide practical insights to the airport industry. This study, in addition, introduces the machine learning method of random forest to tourism research.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"2 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2019-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84260367","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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