Abstract Tipping is believed to have vast influence on restaurant food service tangibility, and thus, quality. This forms the basis of the assumption that foodservice clients are in a better position to reward and monitor the quality of restaurant food services. Nonetheless, the act of tipping has seriously been abused by food servers, hence compromising food service tangibles and thus quality. As a consequence, this is the origin of the observed service failures, not only within restaurant food service but also in the entire service industry. Therefore, the study sought to investigate the relationship between tipping and tangibility of restaurant foodservice. Cross tabulation, correlation as well as multiple regression was used in the analysis of data. The study found a weak significant association between tipping and food service tangibility (Pearson's R = 0.150, P-value > 0.05). However, multiple regression results indicate that restaurant tipping does not statistically significantly predicts the dependent variable – tangibility of food service (F = 45.619). Thus, at 95% confidence level, the study therefore concluded that there is no statistically significant relationship between restaurant tipping and tangibility of food service within the sampled hotels in Kisumu County, Kenya.
{"title":"A Study into the Relationship between Restaurant Tipping and Food Service Tangibility in Kisumu County, Kenya","authors":"S. Were, M. Miricho, V. Maranga","doi":"10.2478/ejthr-2020-0016","DOIUrl":"https://doi.org/10.2478/ejthr-2020-0016","url":null,"abstract":"Abstract Tipping is believed to have vast influence on restaurant food service tangibility, and thus, quality. This forms the basis of the assumption that foodservice clients are in a better position to reward and monitor the quality of restaurant food services. Nonetheless, the act of tipping has seriously been abused by food servers, hence compromising food service tangibles and thus quality. As a consequence, this is the origin of the observed service failures, not only within restaurant food service but also in the entire service industry. Therefore, the study sought to investigate the relationship between tipping and tangibility of restaurant foodservice. Cross tabulation, correlation as well as multiple regression was used in the analysis of data. The study found a weak significant association between tipping and food service tangibility (Pearson's R = 0.150, P-value > 0.05). However, multiple regression results indicate that restaurant tipping does not statistically significantly predicts the dependent variable – tangibility of food service (F = 45.619). Thus, at 95% confidence level, the study therefore concluded that there is no statistically significant relationship between restaurant tipping and tangibility of food service within the sampled hotels in Kisumu County, Kenya.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2020-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79731127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Guayaquil is proposed as a tourist and business destination, aiming to stand out as a digital city, with a suitable airport, a convention centre and high-level accommodation capacity. The city receives many domestic and international tourists, although not always as the main destination of their visit. One of the tourist markets offered by the city is that of business, due to the important economic activity that takes place here, being the venue of congresses and international events. This has allowed the city to gain significant value in the business tourism sector, providing constant and profitable growth. However, the lack of study of the international market, specifically the millennial business sector, is affecting Guayaquil's competitiveness compared to other destinations that have already recognized the differentiated profile of visitors from this age group, and that consequently offer a fusion of business and leisure tourism. This research was carried out during the second semester of 2018, evaluating the market of the new bleisure trend in Guayaquil. The results evidence the limited supply directed to this market segment, the lack of exploitation of business tourism and the continued lack of capacity of the tourism sector to satisfy the bleisure market. The conclusions focus on how tourism competitiveness can be achieved in business cities that also encompass places or activities where visitors can have a relaxing time.
{"title":"Competitiveness of Guayaquil towards bleisure tourism","authors":"Alba Caicedo-Barreth, E. S. Pavón, L. Santos","doi":"10.2478/ejthr-2020-0010","DOIUrl":"https://doi.org/10.2478/ejthr-2020-0010","url":null,"abstract":"Abstract Guayaquil is proposed as a tourist and business destination, aiming to stand out as a digital city, with a suitable airport, a convention centre and high-level accommodation capacity. The city receives many domestic and international tourists, although not always as the main destination of their visit. One of the tourist markets offered by the city is that of business, due to the important economic activity that takes place here, being the venue of congresses and international events. This has allowed the city to gain significant value in the business tourism sector, providing constant and profitable growth. However, the lack of study of the international market, specifically the millennial business sector, is affecting Guayaquil's competitiveness compared to other destinations that have already recognized the differentiated profile of visitors from this age group, and that consequently offer a fusion of business and leisure tourism. This research was carried out during the second semester of 2018, evaluating the market of the new bleisure trend in Guayaquil. The results evidence the limited supply directed to this market segment, the lack of exploitation of business tourism and the continued lack of capacity of the tourism sector to satisfy the bleisure market. The conclusions focus on how tourism competitiveness can be achieved in business cities that also encompass places or activities where visitors can have a relaxing time.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2020-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83983077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
J. Prudente, Helder Lopes, J. Noite, Ana Rodrigues, Sara Vieira, Ricardo Alves, C. Fernando
Abstract Recent research indicates that more and more often tourists use the Madeira Natural Park (MNP) area to develop their physical activity, through mountain hiking and Levada walks. This study aims at identifying tourists’ characteristics and to understand how visitors live their experience. A survey was carried out at the end of two different activities and the sample was divided into two groups (G1: Levada Walks in the Laurissilva; G2: Walks outside the Laurissilva). The data was collected immediately after the activity ended (total: 293; male: 124; female: 169) and people were asked about: 1. Information available at the start of the activity; 2. Interaction and attention demand; 3. Natural area visited. The data indicates that the Madeira tourists have higher education, many are students and teachers, the majority being European. Our tourists are well informed about the natural environment and more than 90% agreed that it was ideal for aesthetic enjoyment and inspiring exploration. Our findings can help the tourist agents to improve their products, encourage the agencies to attract new markets outside Europe and can work as a basis for providing more guidance in the MNP, promoting a higher ‘flow experience’.
{"title":"Hikes and Levadas in Madeira: Characterizing Visitors and their experience","authors":"J. Prudente, Helder Lopes, J. Noite, Ana Rodrigues, Sara Vieira, Ricardo Alves, C. Fernando","doi":"10.2478/ejthr-2020-0013","DOIUrl":"https://doi.org/10.2478/ejthr-2020-0013","url":null,"abstract":"Abstract Recent research indicates that more and more often tourists use the Madeira Natural Park (MNP) area to develop their physical activity, through mountain hiking and Levada walks. This study aims at identifying tourists’ characteristics and to understand how visitors live their experience. A survey was carried out at the end of two different activities and the sample was divided into two groups (G1: Levada Walks in the Laurissilva; G2: Walks outside the Laurissilva). The data was collected immediately after the activity ended (total: 293; male: 124; female: 169) and people were asked about: 1. Information available at the start of the activity; 2. Interaction and attention demand; 3. Natural area visited. The data indicates that the Madeira tourists have higher education, many are students and teachers, the majority being European. Our tourists are well informed about the natural environment and more than 90% agreed that it was ideal for aesthetic enjoyment and inspiring exploration. Our findings can help the tourist agents to improve their products, encourage the agencies to attract new markets outside Europe and can work as a basis for providing more guidance in the MNP, promoting a higher ‘flow experience’.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2020-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73608982","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Caves, gorges, canyons, waterfalls and other karst geoheritage sites have been the focus of many tourists who visit Serbia. Caves have been visited and explored by numerous school excursions and scientific expeditions. Thus speleotourism in Serbia possesses great potential for local and regional economic empowerment. Moreover, analyzing the influence of complementary tourist activities for speleotourism can generate more knowledge for future development strategies. This paper aims to forecast tourist arrivals in Resava Cave and thus determine the current and future conditions of speleotourism development. According to the current speleotourist traffic, Resava Cave is the most developed speleotourism destination in Serbia. Therefore, estimating the growth of tourist traffic is crucial for understanding its true potential.
{"title":"Examining and Forecasting Tourist Arrivals and Speleotourism Development in Resava Cave (Eastern Serbia)","authors":"Aleksandar Antić, A. Vujko, N. Tomić","doi":"10.2478/ejthr-2020-0012","DOIUrl":"https://doi.org/10.2478/ejthr-2020-0012","url":null,"abstract":"Abstract Caves, gorges, canyons, waterfalls and other karst geoheritage sites have been the focus of many tourists who visit Serbia. Caves have been visited and explored by numerous school excursions and scientific expeditions. Thus speleotourism in Serbia possesses great potential for local and regional economic empowerment. Moreover, analyzing the influence of complementary tourist activities for speleotourism can generate more knowledge for future development strategies. This paper aims to forecast tourist arrivals in Resava Cave and thus determine the current and future conditions of speleotourism development. According to the current speleotourist traffic, Resava Cave is the most developed speleotourism destination in Serbia. Therefore, estimating the growth of tourist traffic is crucial for understanding its true potential.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2020-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80117935","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Gabriela Antošová, Ivan Media Dario Rojas, Mauricio Peralta Mejía, Helmuth Yesid Arias Gómez
Abstract The municipality of Bahía Solano possesses important tourist attractions. The majority of them consist of natural wonders such as whale, dolphin and bird watching. Its marine area offers diving courses, all types of fishing, surfing, other water sports etc. The enormous amount of natural wealth stands in contrast to the lack of local development and the high rate of poverty among its inhabitants. Bahía Solano has enviable tourist professions but a low level of competition. This research proposes a methodology of social innovation, elaborated by researchers, that involves nature, communities and tour operators, where a connection of surveys with the expectations and perceptions of the different entities (inhabitants, tourists, and tour operators) has been obtained.
{"title":"Sustainable tourism planning in Bahía Solano, Colombia","authors":"Gabriela Antošová, Ivan Media Dario Rojas, Mauricio Peralta Mejía, Helmuth Yesid Arias Gómez","doi":"10.2478/ejthr-2020-0014","DOIUrl":"https://doi.org/10.2478/ejthr-2020-0014","url":null,"abstract":"Abstract The municipality of Bahía Solano possesses important tourist attractions. The majority of them consist of natural wonders such as whale, dolphin and bird watching. Its marine area offers diving courses, all types of fishing, surfing, other water sports etc. The enormous amount of natural wealth stands in contrast to the lack of local development and the high rate of poverty among its inhabitants. Bahía Solano has enviable tourist professions but a low level of competition. This research proposes a methodology of social innovation, elaborated by researchers, that involves nature, communities and tour operators, where a connection of surveys with the expectations and perceptions of the different entities (inhabitants, tourists, and tour operators) has been obtained.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2020-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73074829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The aim of this study is to analyse the expectations of undergraduate tourism students from the sector and the expectations of tourism sector managers from students who may be potential sector employees in the future. Data were obtained from 270 students and 102 tourism business managers with the help of a questionnaire. In the analysis, communication was found to be the highest expectation of students from the tourism industry. Their attitudes towards working in a flexible working environment was the expectation that had the least participation. As for the sector managers, while their highest expectation from the students was that they have appropriate qualifications for the sector, their lowest expectation was found to be that students have a strong family structure.
{"title":"Expectation differences between the tourism sector and students: A comparative analysis","authors":"Ümit Şengel, G. Genç, Burhanettin Zengin","doi":"10.2478/ejthr-2020-0015","DOIUrl":"https://doi.org/10.2478/ejthr-2020-0015","url":null,"abstract":"Abstract The aim of this study is to analyse the expectations of undergraduate tourism students from the sector and the expectations of tourism sector managers from students who may be potential sector employees in the future. Data were obtained from 270 students and 102 tourism business managers with the help of a questionnaire. In the analysis, communication was found to be the highest expectation of students from the tourism industry. Their attitudes towards working in a flexible working environment was the expectation that had the least participation. As for the sector managers, while their highest expectation from the students was that they have appropriate qualifications for the sector, their lowest expectation was found to be that students have a strong family structure.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2020-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"86040749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Eja Eja Iwara, Grace M. Inah, M. Ushie, Prince-Charles O. Itu
Abstract Communication plays a very critical role in ensuring that hotel staffs render better and efficient service through a mutual sense for job satisfaction, career growth and service performance. This study, therefore, aims at evaluating the relationship between the strategies of communication and performance of hotels in Port Harcourt, Rivers State, Nigeria. Both primary and secondary data were sourced. Further, quasi-experimental research design was used for this study, while 180 questionnaires were distributed to sampled hotel staffs within the study area. This was achieved using a random sampling technique for questionnaire administration. It was hypothesised that there is no significant relationship between communication strategy and hotel performance in Port Harcourt. Meanwhile, Spearman rank order correlation coefficient with the aid of Statistical Package for Social Sciences (SPSS) was used to test and analyse the data collected. The output of the analysis reveals a positive correlation between communication strategy and hotel performance. Therefore, the alternate hypothesis was accepted and the null discarded. It was, therefore, fit to conclude that effective communication strategy will enhance the level of competitiveness and performance of the hotels in a general perspective.
{"title":"Communication management: strategy for measuring hotel performance in Port Harcourt, Nigeria","authors":"Eja Eja Iwara, Grace M. Inah, M. Ushie, Prince-Charles O. Itu","doi":"10.2478/ejthr-2020-0011","DOIUrl":"https://doi.org/10.2478/ejthr-2020-0011","url":null,"abstract":"Abstract Communication plays a very critical role in ensuring that hotel staffs render better and efficient service through a mutual sense for job satisfaction, career growth and service performance. This study, therefore, aims at evaluating the relationship between the strategies of communication and performance of hotels in Port Harcourt, Rivers State, Nigeria. Both primary and secondary data were sourced. Further, quasi-experimental research design was used for this study, while 180 questionnaires were distributed to sampled hotel staffs within the study area. This was achieved using a random sampling technique for questionnaire administration. It was hypothesised that there is no significant relationship between communication strategy and hotel performance in Port Harcourt. Meanwhile, Spearman rank order correlation coefficient with the aid of Statistical Package for Social Sciences (SPSS) was used to test and analyse the data collected. The output of the analysis reveals a positive correlation between communication strategy and hotel performance. Therefore, the alternate hypothesis was accepted and the null discarded. It was, therefore, fit to conclude that effective communication strategy will enhance the level of competitiveness and performance of the hotels in a general perspective.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2020-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80777032","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Tourism is a rapidly growing industry worldwide, and internet technologies are becoming increasingly important in that industry. Online hotel booking website (OHBW) has become an important tool in the marketing of hotel services. In this study, the factors affecting the trust perception of OHBW users were investigated. Data collected from 456 consumers using OHBWs were analysed using structural equation modelling. The results showed that reputation, security, ease of use and risk significantly affected the user's perception of trust. In addition, the perception of trust has a positive effect on customer loyalty. As a result, this study aims to provide useful findings to OHBW managers and researchers who want to increase customer trust and ensure their loyalty.
{"title":"Analysis of Factors Affecting Customer Trust in Online Hotel Booking Website Usage","authors":"R. Baki","doi":"10.2478/ejthr-2020-0009","DOIUrl":"https://doi.org/10.2478/ejthr-2020-0009","url":null,"abstract":"Abstract Tourism is a rapidly growing industry worldwide, and internet technologies are becoming increasingly important in that industry. Online hotel booking website (OHBW) has become an important tool in the marketing of hotel services. In this study, the factors affecting the trust perception of OHBW users were investigated. Data collected from 456 consumers using OHBWs were analysed using structural equation modelling. The results showed that reputation, security, ease of use and risk significantly affected the user's perception of trust. In addition, the perception of trust has a positive effect on customer loyalty. As a result, this study aims to provide useful findings to OHBW managers and researchers who want to increase customer trust and ensure their loyalty.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2020-11-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76113482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract This article intends to demonstrate the importance of the existence of an aggregating platform for digital content, as is the case of MUVITUR – Virtual Museum of Tourism, for the research in tourism and also to assess its potential. Aiming to track the history of Madeira’s destination image, this paper also searches to contribute to the study of the ‘Atlantic Pearl’ distinctive features for promotional purposes throughout seventy years. For this purpose, the authors did an integrated search aiming to find and study the retrieved results of promotional visual materials edited during the twentieth century, focusing on Madeira Island, as an example of the potentialities of the Muvitur database. With this research, we can conclude that tourism marketing strategies seem to have succeeded to consolidate Madeira’s destination image focused on its distinctiveness. Digital objects gathered in such searchable thematic databases, with a diversity of content providers, can play a crucial role in the history of tourism and leisure, allowing us, at the same time, to know how Madeira represented the destination for promotional aims.
{"title":"Unveiling Madeira’s destination image and representations through Virtual Museum of Tourism (MUVITUR)®","authors":"Maria José Aurindo, C. Machado","doi":"10.2478/ejthr-2020-0008","DOIUrl":"https://doi.org/10.2478/ejthr-2020-0008","url":null,"abstract":"Abstract This article intends to demonstrate the importance of the existence of an aggregating platform for digital content, as is the case of MUVITUR – Virtual Museum of Tourism, for the research in tourism and also to assess its potential. Aiming to track the history of Madeira’s destination image, this paper also searches to contribute to the study of the ‘Atlantic Pearl’ distinctive features for promotional purposes throughout seventy years. For this purpose, the authors did an integrated search aiming to find and study the retrieved results of promotional visual materials edited during the twentieth century, focusing on Madeira Island, as an example of the potentialities of the Muvitur database. With this research, we can conclude that tourism marketing strategies seem to have succeeded to consolidate Madeira’s destination image focused on its distinctiveness. Digital objects gathered in such searchable thematic databases, with a diversity of content providers, can play a crucial role in the history of tourism and leisure, allowing us, at the same time, to know how Madeira represented the destination for promotional aims.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2020-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75084277","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Physical activities organised in nature have earned more commitment from tourists who intend to actively visit natural and authentic environments. This paper analyses the profile and the perceptions of active tourists who experienced canyoning and levada walking in the mountains of Madeira Island. The study uses a quantitative methodology analysis, based on an anonymous questionnaire designed for 160 levada walker tourists and 130 canyoning tourists. Differences were found between the two groups in terms of their profile and assessment of the two activities. The levada walking profile is the one of older, but more active tourists who stay on the island more than 6 days and intend to experience unique and memorable activities related to waterways, mountain trails and cultural landscapes in a sense of freedom and well-being that nature provides. The canyoning profile is the one of younger tourists, more male than female, who are less active, travelling by cruise, and is with an emphasis on the challenges and natural barriers afforded by the steep and unpredictable characteristics of canyons (hedonism). The findings recommend segmentation of the tourists and a strategy for tourism destinations that highlight culture, endemic forest, authentic landscapes and the hospitality of local people in active tourism services.
{"title":"Levada walks and canyoning as mountain sport products in nature tourism","authors":"Jorge Soares, N. Nunes","doi":"10.2478/ejthr-2020-0004","DOIUrl":"https://doi.org/10.2478/ejthr-2020-0004","url":null,"abstract":"Abstract Physical activities organised in nature have earned more commitment from tourists who intend to actively visit natural and authentic environments. This paper analyses the profile and the perceptions of active tourists who experienced canyoning and levada walking in the mountains of Madeira Island. The study uses a quantitative methodology analysis, based on an anonymous questionnaire designed for 160 levada walker tourists and 130 canyoning tourists. Differences were found between the two groups in terms of their profile and assessment of the two activities. The levada walking profile is the one of older, but more active tourists who stay on the island more than 6 days and intend to experience unique and memorable activities related to waterways, mountain trails and cultural landscapes in a sense of freedom and well-being that nature provides. The canyoning profile is the one of younger tourists, more male than female, who are less active, travelling by cruise, and is with an emphasis on the challenges and natural barriers afforded by the steep and unpredictable characteristics of canyons (hedonism). The findings recommend segmentation of the tourists and a strategy for tourism destinations that highlight culture, endemic forest, authentic landscapes and the hospitality of local people in active tourism services.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":null,"pages":null},"PeriodicalIF":0.5,"publicationDate":"2020-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87168465","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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