Abstract Tourism is one of the substantially growing economic sectors in the Hunza valley of Pakistan. This tourism growth is attributable to factors that not only shape residents’ quality of life but also their tourism support. This paper posits that residents’ perception of tourism impact dimensions (social, economic, environmental, and cultural) influences residents’ quality of life, which in turn affects their support for tourism in the valley. The empirical analysis of data collected from 561 respondents shows social, economic, and cultural dimensions of tourism as significant positive predictors of residents’ quality of life. In turn, quality of life partially mediates tourism impact (economic, social, and cultural) on residents’ support for tourism. The paper also discusses practical implications and research limitations.
{"title":"Tourism Impact Dimensions, Residents’ Quality of Life and Support for Tourism in Hunza Valley, Pakistan","authors":"Z. Khan, Fazeelat Masood, Mubashir Ali Khan","doi":"10.2478/ejthr-2021-0018","DOIUrl":"https://doi.org/10.2478/ejthr-2021-0018","url":null,"abstract":"Abstract Tourism is one of the substantially growing economic sectors in the Hunza valley of Pakistan. This tourism growth is attributable to factors that not only shape residents’ quality of life but also their tourism support. This paper posits that residents’ perception of tourism impact dimensions (social, economic, environmental, and cultural) influences residents’ quality of life, which in turn affects their support for tourism in the valley. The empirical analysis of data collected from 561 respondents shows social, economic, and cultural dimensions of tourism as significant positive predictors of residents’ quality of life. In turn, quality of life partially mediates tourism impact (economic, social, and cultural) on residents’ support for tourism. The paper also discusses practical implications and research limitations.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"72 1","pages":"195 - 209"},"PeriodicalIF":0.5,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90923468","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Tourism and Gastronomy (T&G) was published in 2002. Even today, this book is an indispensable reference for researchers from different disciplinary perspectives who study how food and beverage are linked to leisure mobility. At that time, the contributors witnessed a major shift in consumer behaviour, which would soon turn the act of eating and drinking into a first-order driver of this sector of activity. The objective of the editors was to map the evolution of this new trend and predict the future of gastronomy and culinary heritage in tourism. This paper will revisit T&G to fully understand how, in only twenty years, what was before just a ‘non-optional’ part of the package became a prosperous niche, and later a primary component of recreational travels. The ‘throw-back’ approach adopted here will enable us to reflect on how the COVID-19 crisis impacts holidaymakers’ choices, which could help in the design of more efficient recovery plans.
{"title":"Eating, drinking and travelling for fun. Backward to ‘Tourism and Gastronomy’ and forward to the Covidocene","authors":"António José Marques da Silva","doi":"10.2478/ejthr-2021-0015","DOIUrl":"https://doi.org/10.2478/ejthr-2021-0015","url":null,"abstract":"Abstract Tourism and Gastronomy (T&G) was published in 2002. Even today, this book is an indispensable reference for researchers from different disciplinary perspectives who study how food and beverage are linked to leisure mobility. At that time, the contributors witnessed a major shift in consumer behaviour, which would soon turn the act of eating and drinking into a first-order driver of this sector of activity. The objective of the editors was to map the evolution of this new trend and predict the future of gastronomy and culinary heritage in tourism. This paper will revisit T&G to fully understand how, in only twenty years, what was before just a ‘non-optional’ part of the package became a prosperous niche, and later a primary component of recreational travels. The ‘throw-back’ approach adopted here will enable us to reflect on how the COVID-19 crisis impacts holidaymakers’ choices, which could help in the design of more efficient recovery plans.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"31 1","pages":"159 - 170"},"PeriodicalIF":0.5,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"80875410","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Although destination image is one of the most studied topics in tourism literature, little is known about how it is formed in the minds of people and how destination image evolves through destination life cycle stages. Thus, the purpose of this paper is to present a theoretical approach to the destination image formation process. In this conceptual paper, the co-created destination image (CoDI) approach was introduced. Co-creation and tourism area life cycle (TALC) approaches were used as the theoretical frameworks. The main elements of CoDI are interaction value, self-regulated image, and the co-creation process. Twelve CoDIs were developed for the four main stages of the TALC model—namely, exploration, development, stagnation, and decline. The CoDI approach shows that destination image formation evolves throughout the destination life cycle. Co-creation of the destination image is first introduced in this paper, which is used to explain how the image of destinations evolves.
{"title":"How Does Destination Image Evolve? Introducing the Co-creation of the Destination Image Approach","authors":"Yıldırım Yılmaz","doi":"10.2478/ejthr-2021-0002","DOIUrl":"https://doi.org/10.2478/ejthr-2021-0002","url":null,"abstract":"Abstract Although destination image is one of the most studied topics in tourism literature, little is known about how it is formed in the minds of people and how destination image evolves through destination life cycle stages. Thus, the purpose of this paper is to present a theoretical approach to the destination image formation process. In this conceptual paper, the co-created destination image (CoDI) approach was introduced. Co-creation and tourism area life cycle (TALC) approaches were used as the theoretical frameworks. The main elements of CoDI are interaction value, self-regulated image, and the co-creation process. Twelve CoDIs were developed for the four main stages of the TALC model—namely, exploration, development, stagnation, and decline. The CoDI approach shows that destination image formation evolves throughout the destination life cycle. Co-creation of the destination image is first introduced in this paper, which is used to explain how the image of destinations evolves.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"130 1","pages":"11 - 21"},"PeriodicalIF":0.5,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85762814","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Access to external sources of knowledge is a critical factor for the development of innovation and the absence of proximity between partners, which goes beyond the geographical aspect – being cognitive, social, organizational or institutional, can influence results. Despite this understanding, there is a lack of studies assessing the relationship between proximity and type of innovation. This study intended to discover what type of proximity compensates geographical distance for different innovation results in international alliances. Based on comparative case studies of international innovation alliances in the aviation sector, the results indicate that for exploration innovation, cognitive and institutional proximity stood out, and for exploitation innovation, cognitive and organizational proximity was highlighted. Based on these combinations, a series of proposals are made at the end of the study. It can be concluded that the success of alliances does not depend on developing all dimensions of proximity.
{"title":"International Innovation Alliances: A Case Study of the Influence of Proximity in the Aviation Sector","authors":"J. Salvini, S. Galina, Teresa Costa","doi":"10.2478/ejthr-2021-0004","DOIUrl":"https://doi.org/10.2478/ejthr-2021-0004","url":null,"abstract":"Abstract Access to external sources of knowledge is a critical factor for the development of innovation and the absence of proximity between partners, which goes beyond the geographical aspect – being cognitive, social, organizational or institutional, can influence results. Despite this understanding, there is a lack of studies assessing the relationship between proximity and type of innovation. This study intended to discover what type of proximity compensates geographical distance for different innovation results in international alliances. Based on comparative case studies of international innovation alliances in the aviation sector, the results indicate that for exploration innovation, cognitive and institutional proximity stood out, and for exploitation innovation, cognitive and organizational proximity was highlighted. Based on these combinations, a series of proposals are made at the end of the study. It can be concluded that the success of alliances does not depend on developing all dimensions of proximity.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"2 1","pages":"34 - 44"},"PeriodicalIF":0.5,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89965821","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract In the current pandemic context, tourists increasingly need to receive assurances from the tourism and hospitality industry that their safety and health will not be endangered during their trip or their stay. Tourists increasingly prefer to plan their own trips and information technology is playing a very important role in the hotel and tourism industry. This study uses strategic management methods and comparative analysis to formulate strategies, measures, and solutions to maintain the safety and the health of tourists at the level of the tourism and hospitality industry. The aim of the paper is to provide solutions for the tourism industry in the current context of the COVID-19 pandemic, through a strategic managerial approach and by involving information technology and global distribution systems (GDSs) as a decision supporting tool. The results of the study are useful for small and medium enterprises to act efficiently in this pandemic context, but are also useful for GDS providers to reflect on possible improvements in system functionality to implement solutions and to support the decisions of tourists.
{"title":"Exploring Solutions and the Role of GDS Technology in Crossing the Current Pandemic Context in Tourism","authors":"D. Foris, Cristina-Alexandra Matei, T. Foris","doi":"10.2478/ejthr-2021-0009","DOIUrl":"https://doi.org/10.2478/ejthr-2021-0009","url":null,"abstract":"Abstract In the current pandemic context, tourists increasingly need to receive assurances from the tourism and hospitality industry that their safety and health will not be endangered during their trip or their stay. Tourists increasingly prefer to plan their own trips and information technology is playing a very important role in the hotel and tourism industry. This study uses strategic management methods and comparative analysis to formulate strategies, measures, and solutions to maintain the safety and the health of tourists at the level of the tourism and hospitality industry. The aim of the paper is to provide solutions for the tourism industry in the current context of the COVID-19 pandemic, through a strategic managerial approach and by involving information technology and global distribution systems (GDSs) as a decision supporting tool. The results of the study are useful for small and medium enterprises to act efficiently in this pandemic context, but are also useful for GDS providers to reflect on possible improvements in system functionality to implement solutions and to support the decisions of tourists.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"32 1","pages":"91 - 101"},"PeriodicalIF":0.5,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78687326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The article investigates the extent and peculiarities of the application of the principles of ecological tourism in the Russian glamping market. The main research question is whether Russian glamping can be considered a type of ecological tourism. The current state of the Russian glamping market is described, and the basic principles of ecological tourism are identified by the author. Ten Russian glamping sites were selected at random for analysis, and structured face-to-face and telephone interviews with managers of Russian glamping sites and glamping tourists were used as the primary data collection method. The author concludes that the principles of ecological tourism are widely used in Russian glamping sites, and that Russian glamping can, with some caveats, be considered a type of ecological tourism. As the main peculiarity of the application of the principles of ecological tourism in the Russian glamping market, significant lack of both an educational component and cultural benefits to the local area and population has been identified. Nevertheless, the Russian glamping market is moving towards ecological compatibility and green travel. It is suggested that the further development of glamping can contribute to the development of ecological tourism in Russia and, consequently, to the sustainable development of tourist destinations.
{"title":"Towards Green Travel: Application of Principles of Ecological Tourism in the Russian Glamping Market","authors":"Anastasia R. Dorofeeva","doi":"10.2478/ejthr-2021-0016","DOIUrl":"https://doi.org/10.2478/ejthr-2021-0016","url":null,"abstract":"Abstract The article investigates the extent and peculiarities of the application of the principles of ecological tourism in the Russian glamping market. The main research question is whether Russian glamping can be considered a type of ecological tourism. The current state of the Russian glamping market is described, and the basic principles of ecological tourism are identified by the author. Ten Russian glamping sites were selected at random for analysis, and structured face-to-face and telephone interviews with managers of Russian glamping sites and glamping tourists were used as the primary data collection method. The author concludes that the principles of ecological tourism are widely used in Russian glamping sites, and that Russian glamping can, with some caveats, be considered a type of ecological tourism. As the main peculiarity of the application of the principles of ecological tourism in the Russian glamping market, significant lack of both an educational component and cultural benefits to the local area and population has been identified. Nevertheless, the Russian glamping market is moving towards ecological compatibility and green travel. It is suggested that the further development of glamping can contribute to the development of ecological tourism in Russia and, consequently, to the sustainable development of tourist destinations.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"1 1","pages":"171 - 180"},"PeriodicalIF":0.5,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90227787","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Paula Maines da Silva, Luciana Maines da Silva, S. Echeveste
Abstract In studies on tourism and hospitality, the sustainable aspect has been continuously treated. A current approach that expands the concept of sustainability is the circular economy, considered a closed economic model that aims to maintain the most significant utility and value of products, components, and materials at all times. This issue has been addressed not only in the productive sphere but also in the area of services. In this sense, the objective of this research was to understand how the circular economy is being treated in the tourism and hospitality sectors. A review of published articles accessed across four databases—Spell, CAPES Portal, SciELO, and Web of Science—was carried out. The main results indicate that studies in this area are still incipient, with a greater number of publications starting in 2019; European studies prevail; the publications are still theoretical, with little empirical research; and address the benefits of the circular economy, and the economic, social, and environmental aspects.
在旅游和酒店的研究中，可持续方面一直被不断地研究。当前扩展可持续性概念的一种方法是循环经济，它被认为是一种封闭的经济模式，旨在始终保持产品、组件和材料的最重要的效用和价值。这个问题不仅在生产领域而且在服务领域都得到了解决。从这个意义上说，这项研究的目的是了解循环经济在旅游和酒店业是如何被对待的。对四个数据库(spell、CAPES Portal、SciELO和Web of science)上发表的文章进行了回顾。主要结果表明，该领域的研究仍处于起步阶段，2019年开始有更多的出版物;欧洲研究盛行;这些出版物仍然是理论性的，很少有实证研究;并阐述循环经济的好处，以及经济、社会和环境方面的好处。
{"title":"Circular Economy in Tourism and Hospitality: Analysis of Scientific Production on the Theme","authors":"Paula Maines da Silva, Luciana Maines da Silva, S. Echeveste","doi":"10.2478/ejthr-2021-0005","DOIUrl":"https://doi.org/10.2478/ejthr-2021-0005","url":null,"abstract":"Abstract In studies on tourism and hospitality, the sustainable aspect has been continuously treated. A current approach that expands the concept of sustainability is the circular economy, considered a closed economic model that aims to maintain the most significant utility and value of products, components, and materials at all times. This issue has been addressed not only in the productive sphere but also in the area of services. In this sense, the objective of this research was to understand how the circular economy is being treated in the tourism and hospitality sectors. A review of published articles accessed across four databases—Spell, CAPES Portal, SciELO, and Web of Science—was carried out. The main results indicate that studies in this area are still incipient, with a greater number of publications starting in 2019; European studies prevail; the publications are still theoretical, with little empirical research; and address the benefits of the circular economy, and the economic, social, and environmental aspects.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"2 1","pages":"45 - 53"},"PeriodicalIF":0.5,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75082144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Destination attractiveness has received much attention in tourism literature and has been identified as crucial in terms of visitors’ perceived value. The aim of this paper was to assess the attributes that make Cape Coast an attractive destination. Focusing on the supply side perspective, the push and pull theory serves as the basis for the study. The study employed a cross-sectional survey and sampled 294 tourists with the help of a questionnaire using a convenience-sampling technique. Data analysis was done using descriptive statistics, in which means scores and standard deviations were used to measure the dimensions of destination attractiveness. The results showed that natural, cultural and man-made resources and amenities were the major attributes that make Cape Coast an attractive destination. It is recommended that natural resources and cultural heritage should be well preserved by the Environmental Protection Agency (EPA) together with Ghana Tourism Authority to ensure its sustainability. It is therefore of utmost importance that Ghana Tourism Authority will ensure that the attractions are constantly improved and expanded in accordance with the new trends and developments of tourism in the marketplace.
{"title":"Dimensions of Destination Attractiveness in Cape Coast","authors":"Sakyi Richmond, Tengan Cornelius","doi":"10.2478/ejthr-2021-0013","DOIUrl":"https://doi.org/10.2478/ejthr-2021-0013","url":null,"abstract":"Abstract Destination attractiveness has received much attention in tourism literature and has been identified as crucial in terms of visitors’ perceived value. The aim of this paper was to assess the attributes that make Cape Coast an attractive destination. Focusing on the supply side perspective, the push and pull theory serves as the basis for the study. The study employed a cross-sectional survey and sampled 294 tourists with the help of a questionnaire using a convenience-sampling technique. Data analysis was done using descriptive statistics, in which means scores and standard deviations were used to measure the dimensions of destination attractiveness. The results showed that natural, cultural and man-made resources and amenities were the major attributes that make Cape Coast an attractive destination. It is recommended that natural resources and cultural heritage should be well preserved by the Environmental Protection Agency (EPA) together with Ghana Tourism Authority to ensure its sustainability. It is therefore of utmost importance that Ghana Tourism Authority will ensure that the attractions are constantly improved and expanded in accordance with the new trends and developments of tourism in the marketplace.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"14 1","pages":"135 - 148"},"PeriodicalIF":0.5,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87421538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract This research explores the attractiveness and innovation of shopping tourism in the Gaudí neighbourhood in Barcelona, Spain, along with the potential for augmented reality (AR) experiences, as well as the impact of visitors’ tolerance of technologies. An online survey detected outcomes and offered insights for enrichment similar tourism areas using AR. The findings are positive, demonstrating significant funding for making use of augmented reality initiatives. This investigation confirms the strength of the Technology Adoption Model (TAM) within the framework of innovative use in a touristic neighbourhood. The study, thus, supports the current use and expansion of the TAM hypothesis by focusing on the less studied shopping tourist's context. The outcomes provide recommendations for the design of AR projects for segmented tourism experiences, comprising the importance of making AR tourism experiences more enjoyable, pleasant, and exciting, and this research demonstrates that AR practices can enhance tourists’ perceived value. By examining the data collected from 415 tourists in the Gaudí neighbourhood who were willing to enjoy shopping experiences, the outcomes illustrate a correlation between AR tourism experiences and perceived value. Hence, this validated that AR acceptance enables the connection between tourists’ perceived value of the Gaudí neighbourhood and AR technology's usability.
{"title":"Augmented Reality in Shopping Tourism: Boosting Tourism Development Through Innovation in Barcelona","authors":"J. Punzon","doi":"10.2478/ejthr-2021-0001","DOIUrl":"https://doi.org/10.2478/ejthr-2021-0001","url":null,"abstract":"Abstract This research explores the attractiveness and innovation of shopping tourism in the Gaudí neighbourhood in Barcelona, Spain, along with the potential for augmented reality (AR) experiences, as well as the impact of visitors’ tolerance of technologies. An online survey detected outcomes and offered insights for enrichment similar tourism areas using AR. The findings are positive, demonstrating significant funding for making use of augmented reality initiatives. This investigation confirms the strength of the Technology Adoption Model (TAM) within the framework of innovative use in a touristic neighbourhood. The study, thus, supports the current use and expansion of the TAM hypothesis by focusing on the less studied shopping tourist's context. The outcomes provide recommendations for the design of AR projects for segmented tourism experiences, comprising the importance of making AR tourism experiences more enjoyable, pleasant, and exciting, and this research demonstrates that AR practices can enhance tourists’ perceived value. By examining the data collected from 415 tourists in the Gaudí neighbourhood who were willing to enjoy shopping experiences, the outcomes illustrate a correlation between AR tourism experiences and perceived value. Hence, this validated that AR acceptance enables the connection between tourists’ perceived value of the Gaudí neighbourhood and AR technology's usability.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"8 1","pages":"1 - 10"},"PeriodicalIF":0.5,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90203885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract This article presents the results of an exploratory investigation looking for new applications of augmented reality (AR) technology to enhance the sustainability of cultural tourism. The ‘sandbox’ approach was initially developed by programmers to experiment innovative solutions in safe conditions, being adopted later in other research areas for the same reason. In this case, the olive heritage at Madeira had been chosen as a background not because it is harmless, but on the contrary, for offering some challenging characteristics. The purpose is to stimulate creativity, forcing thought outside the box. This methodological path will lead to a new concept—the hyperplace of augmented visit (HAV)—conciliating several kinds of attractions in a sustainable way. The general idea is to create a hybrid tour. The user will have the possibility of interacting with a mixture of real objects and digital avatars, virtually reachable by the mediation of AR. The former will be found at the location where the user stands, and the others will be distributed in different areas of the same destination. The study leads to the conclusion that this concept will encourage travellers to spend more time in each spot and to include new points of interest, less popular or even unexplored, in their itinerary, and is also resilient in a context of public health crisis. At the close, HAV's potential will be evaluated and relevant issues mapped to design a suitable working plan to implement a pilot experience.
{"title":"In Quest of a New AR Technology Application to Enhance the Sustainability of Cultural Tourism: The Olive Heritage in Madeira Through the Looking Glass of a ‘Sandbox’ Approach","authors":"António José Marques da Silva","doi":"10.2478/ejthr-2021-0007","DOIUrl":"https://doi.org/10.2478/ejthr-2021-0007","url":null,"abstract":"Abstract This article presents the results of an exploratory investigation looking for new applications of augmented reality (AR) technology to enhance the sustainability of cultural tourism. The ‘sandbox’ approach was initially developed by programmers to experiment innovative solutions in safe conditions, being adopted later in other research areas for the same reason. In this case, the olive heritage at Madeira had been chosen as a background not because it is harmless, but on the contrary, for offering some challenging characteristics. The purpose is to stimulate creativity, forcing thought outside the box. This methodological path will lead to a new concept—the hyperplace of augmented visit (HAV)—conciliating several kinds of attractions in a sustainable way. The general idea is to create a hybrid tour. The user will have the possibility of interacting with a mixture of real objects and digital avatars, virtually reachable by the mediation of AR. The former will be found at the location where the user stands, and the others will be distributed in different areas of the same destination. The study leads to the conclusion that this concept will encourage travellers to spend more time in each spot and to include new points of interest, less popular or even unexplored, in their itinerary, and is also resilient in a context of public health crisis. At the close, HAV's potential will be evaluated and relevant issues mapped to design a suitable working plan to implement a pilot experience.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"5 1","pages":"66 - 76"},"PeriodicalIF":0.5,"publicationDate":"2021-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79226685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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