Abstract The human element is the most influential resource and the one that has the greatest responsibility in the organization’s effectiveness and efficiency. Therefore, the development of human resources and their training is fundamental to achieve organizational goals. Globalization facilitates the mobility of people around the world, increasing the number and diversity of tourists in hotels, from different cultures, bringing with them different perceptions of the quality of services. This new reality has become a challenge for human resources management practices, and specifically in one of its key areas, which is training. Studies show that training has a positive impact on skills development and worker performance. Given this importance, a cultural training programme is proposed for professionals of the hospitality sector that takes cultural values into account, as well as their impact on the interaction of these professionals with clients.
{"title":"The importance of cultural training in the hospitality sector","authors":"H. Roque, Madalena Ramos","doi":"10.2478/ejthr-2019-0007","DOIUrl":"https://doi.org/10.2478/ejthr-2019-0007","url":null,"abstract":"Abstract The human element is the most influential resource and the one that has the greatest responsibility in the organization’s effectiveness and efficiency. Therefore, the development of human resources and their training is fundamental to achieve organizational goals. Globalization facilitates the mobility of people around the world, increasing the number and diversity of tourists in hotels, from different cultures, bringing with them different perceptions of the quality of services. This new reality has become a challenge for human resources management practices, and specifically in one of its key areas, which is training. Studies show that training has a positive impact on skills development and worker performance. Given this importance, a cultural training programme is proposed for professionals of the hospitality sector that takes cultural values into account, as well as their impact on the interaction of these professionals with clients.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"15 1","pages":"58 - 67"},"PeriodicalIF":0.5,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"90380568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Sustainability is currently one of the most pressing topics, and it is accepted that food has strong implications on the concept. On the other hand, food is very relevant for tourism, since not only it is part of the daily behaviour, but also it is also presented as a product. That is why we need to train food professionals with an increasing awareness to these issues in order to enable them for the design and production of sustainable and balanced meals. Within the context of two curricular units included in the graduation on Cookery and Food Production, students were challenged to develop sustainable and balanced meals by reformulating the proportions of food, giving privilege to the vegetable component of the dish and lesser importance to products of animal origin. This includes the dish design and naming of the recipes. Some teacher–student dialogue was used, complemented with primary data collected by a questionnaire. Results were undoubtedly good. Students became aware of the differences between the quantities normally served and those needed from the health and nutrition point of view, which also have a greater impact on sustainability. Considering the 17 United Nations (UN) Goals, several were focused, namely no. 3 – good health and well-being and no. 12 – responsible consumption and production. Intervening and training future professionals in this area will make it easier to convey these good practices not only to the hospitality service, but also to the public daily life, with the potential to change mentalities about what should be the food for the future.
{"title":"Changing the food for the future: food and sustainability","authors":"C. Viegas, Anna Lins","doi":"10.2478/ejthr-2019-0012","DOIUrl":"https://doi.org/10.2478/ejthr-2019-0012","url":null,"abstract":"Abstract Sustainability is currently one of the most pressing topics, and it is accepted that food has strong implications on the concept. On the other hand, food is very relevant for tourism, since not only it is part of the daily behaviour, but also it is also presented as a product. That is why we need to train food professionals with an increasing awareness to these issues in order to enable them for the design and production of sustainable and balanced meals. Within the context of two curricular units included in the graduation on Cookery and Food Production, students were challenged to develop sustainable and balanced meals by reformulating the proportions of food, giving privilege to the vegetable component of the dish and lesser importance to products of animal origin. This includes the dish design and naming of the recipes. Some teacher–student dialogue was used, complemented with primary data collected by a questionnaire. Results were undoubtedly good. Students became aware of the differences between the quantities normally served and those needed from the health and nutrition point of view, which also have a greater impact on sustainability. Considering the 17 United Nations (UN) Goals, several were focused, namely no. 3 – good health and well-being and no. 12 – responsible consumption and production. Intervening and training future professionals in this area will make it easier to convey these good practices not only to the hospitality service, but also to the public daily life, with the potential to change mentalities about what should be the food for the future.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"45 1","pages":"52 - 57"},"PeriodicalIF":0.5,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78564381","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
V. Costa, A. Moura, Maria do Rosário Mira, António Cerdeiras, Inês Pinto da Cruz, José Filipe Pereira, Isabel Silva Martins, Oscarina Conceição, Abílio Vilaça, C. Almeida, Paulo Carrança
Abstract Tourism is a strategic sector in Portugal since it generates employment and it is a factor of economic and social development. The tourism sector not only has an intensive need of labour force but also provides employment opportunity to a range of qualifications. Being an industry of people, it directly depends on the performance of activities, skills, professionalism, quality and competitiveness. The main objective of this article is to present the HC Tourism project, which aims to seek and understand the needs of skills in tourism industry by studying the active companies that belong to the tourism economic subsectors, by region and subsector of economic activity. The methodology used in this project is based on a qualitative and quantitative approach, throughout the collection of primary and secondary data. The qualitative approach was based on a literature review which allowed to compile a list of 150 skills, divided under four domains: i) soft skills; ii) hard skills; iii) management skills; iv) transversal skills. The quantitative approach returned primary data, which were collected through an online survey implemented and sent to national tourist entrepreneurs, expecting to develop the ideal profile of the tourism human resources, based on a sample of 555 answers.
{"title":"HC Tourism. Profile and Trends of Human Capital in the Tourism Sector","authors":"V. Costa, A. Moura, Maria do Rosário Mira, António Cerdeiras, Inês Pinto da Cruz, José Filipe Pereira, Isabel Silva Martins, Oscarina Conceição, Abílio Vilaça, C. Almeida, Paulo Carrança","doi":"10.2478/ejthr-2019-0009","DOIUrl":"https://doi.org/10.2478/ejthr-2019-0009","url":null,"abstract":"Abstract Tourism is a strategic sector in Portugal since it generates employment and it is a factor of economic and social development. The tourism sector not only has an intensive need of labour force but also provides employment opportunity to a range of qualifications. Being an industry of people, it directly depends on the performance of activities, skills, professionalism, quality and competitiveness. The main objective of this article is to present the HC Tourism project, which aims to seek and understand the needs of skills in tourism industry by studying the active companies that belong to the tourism economic subsectors, by region and subsector of economic activity. The methodology used in this project is based on a qualitative and quantitative approach, throughout the collection of primary and secondary data. The qualitative approach was based on a literature review which allowed to compile a list of 150 skills, divided under four domains: i) soft skills; ii) hard skills; iii) management skills; iv) transversal skills. The quantitative approach returned primary data, which were collected through an online survey implemented and sent to national tourist entrepreneurs, expecting to develop the ideal profile of the tourism human resources, based on a sample of 555 answers.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"12 1","pages":"40 - 51"},"PeriodicalIF":0.5,"publicationDate":"2019-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"81007033","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Border issues continue to be of interest in tourism literature, most significantly that which focusses on cross-border shopping (e.g., currency values, taxation, security). Borders as destinations are recognized in this area but the notion of shopping as a destination is perhaps less acknowledged. Following a review of the relevant literature, including the presentation of a table summarizing key areas of cross-border tourism research around the world, this paper presents a unique example of a border region with two-way traffic for cross-border shopping tourism: the border between Germany and Switzerland. The particular case is where two cities meet at the border: Konstanz, Germany and Kreuzlingen, Switzerland. An intercept survey and key informant interviews were conducted in both communities in the spring of 2015. The results indicate high levels of traffic for various products and services. And while residents are generally satisfied with cross-border shopping in their communities, there are emerging issues related to volume and, in particular, too many in Konstanz and not enough in Kreuzlingen. The paper concludes with a discussion that includes the development of a model cross-border shopping tourism that recognizes the multiple layers in space and destination. The paper concludes with a proposal to further investigate the particular issues related to the volume on both sides of borders where cross-border shopping is the destination.
{"title":"Cross-border Shopping Tourism: A Switzerland-Germany Case Study","authors":"D. Ramsey, Tatanja Thimm, Leonie Hehn","doi":"10.2478/ejthr-2019-0002","DOIUrl":"https://doi.org/10.2478/ejthr-2019-0002","url":null,"abstract":"Abstract Border issues continue to be of interest in tourism literature, most significantly that which focusses on cross-border shopping (e.g., currency values, taxation, security). Borders as destinations are recognized in this area but the notion of shopping as a destination is perhaps less acknowledged. Following a review of the relevant literature, including the presentation of a table summarizing key areas of cross-border tourism research around the world, this paper presents a unique example of a border region with two-way traffic for cross-border shopping tourism: the border between Germany and Switzerland. The particular case is where two cities meet at the border: Konstanz, Germany and Kreuzlingen, Switzerland. An intercept survey and key informant interviews were conducted in both communities in the spring of 2015. The results indicate high levels of traffic for various products and services. And while residents are generally satisfied with cross-border shopping in their communities, there are emerging issues related to volume and, in particular, too many in Konstanz and not enough in Kreuzlingen. The paper concludes with a discussion that includes the development of a model cross-border shopping tourism that recognizes the multiple layers in space and destination. The paper concludes with a proposal to further investigate the particular issues related to the volume on both sides of borders where cross-border shopping is the destination.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"47 1","pages":"17 - 3"},"PeriodicalIF":0.5,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83686450","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Shopping forms a part of tourism activity. It can be the main motivation to travel (shopping tourism), or a parallel tourist action (tourism shopping). Existing literature explores the attributes of products that tourists look for, as souvenirs. However, department stores are increasingly prominent on tour itineraries and promoted by tour guides, exploring the trend of purchasing luxury goods in tourism experience. This study identifies the profile and motivations of tourists to shop in department stores, whose main products refer to global luxury brands and do not show the authenticity of the destination. The research was developed in the department store El Corte Inglés Gaia, the only department store in the Porto destination. A survey was applied in the store during four days to 210 tourists who contacted the tourism office of the store. The results show that purchasing is not the main motivation for travelling, but it is an important activity. The department store is chosen for tourism shopping because of the quality and variety of products and services, personal selling and the advantages of tax refund for non-residents in the European Union. The paper contributes with the idea that shopping should be seen as an important activity in tourism and retailers should enhance the provision of differentiated services and experiences rather than just the authenticity of local products.
{"title":"Motivations for Tourism Shopping in Department Stores: An Exploratory Research about Tourists’ Profiles Visiting El Corte Inglés Gaia","authors":"Inês Boulhosa, Beatriz Casais","doi":"10.2478/ejthr-2019-0003","DOIUrl":"https://doi.org/10.2478/ejthr-2019-0003","url":null,"abstract":"Abstract Shopping forms a part of tourism activity. It can be the main motivation to travel (shopping tourism), or a parallel tourist action (tourism shopping). Existing literature explores the attributes of products that tourists look for, as souvenirs. However, department stores are increasingly prominent on tour itineraries and promoted by tour guides, exploring the trend of purchasing luxury goods in tourism experience. This study identifies the profile and motivations of tourists to shop in department stores, whose main products refer to global luxury brands and do not show the authenticity of the destination. The research was developed in the department store El Corte Inglés Gaia, the only department store in the Porto destination. A survey was applied in the store during four days to 210 tourists who contacted the tourism office of the store. The results show that purchasing is not the main motivation for travelling, but it is an important activity. The department store is chosen for tourism shopping because of the quality and variety of products and services, personal selling and the advantages of tax refund for non-residents in the European Union. The paper contributes with the idea that shopping should be seen as an important activity in tourism and retailers should enhance the provision of differentiated services and experiences rather than just the authenticity of local products.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"1 1","pages":"18 - 26"},"PeriodicalIF":0.5,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75688911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract The practice of sports by resident communities is a tool for healthy lifestyles, inclusive growth and the promotion of sustainable cities. Nevertheless, the relationship between sport, tourism and recreation still remain an under researched theme. Focusing on the economic pillar of sustainability, this study intends to quantify and analyse the economic costs incurred by families in formal and informal sport practices, as well as the contribution of these activities and related events to the territory’s image projection and attractiveness, by overlapping resident’s and visitor’s perception of sports in the destination. Applied to the municipality of Guimarães (Portugal), this analysis of the sports consumer’s behaviour contributes to filling the gap of knowledge resulting from the studies that, as a rule, exclusively evaluate the investments (supply) and/or the expenses (demand) of events and not the regular practice of sport. A total of 179 questionnaires were applied to residents throughout 2017, through the self-administrate questionnaire method. Findings reveal that residents see sports as one of the factors contributing to the identity of the municipality, underlying motivations for participation as the search for happiness, health, wellbeing, and fun. Expenditures generate multiplier effects in the local economy, allowing to compare growth scenarios. This analysis is a scientific instrument to support territorial innovation and the decision at the local level of public policies for sustainable development, in agreement with objective eight of sustainability defined by the United Nations.
{"title":"Local Communities and Sport Activities Expenditures and Image: Residents’ Role in Sustainable Tourism and Recreation","authors":"F. Perna, M. Custódio, Vanessa Oliveira","doi":"10.2478/ejthr-2019-0006","DOIUrl":"https://doi.org/10.2478/ejthr-2019-0006","url":null,"abstract":"Abstract The practice of sports by resident communities is a tool for healthy lifestyles, inclusive growth and the promotion of sustainable cities. Nevertheless, the relationship between sport, tourism and recreation still remain an under researched theme. Focusing on the economic pillar of sustainability, this study intends to quantify and analyse the economic costs incurred by families in formal and informal sport practices, as well as the contribution of these activities and related events to the territory’s image projection and attractiveness, by overlapping resident’s and visitor’s perception of sports in the destination. Applied to the municipality of Guimarães (Portugal), this analysis of the sports consumer’s behaviour contributes to filling the gap of knowledge resulting from the studies that, as a rule, exclusively evaluate the investments (supply) and/or the expenses (demand) of events and not the regular practice of sport. A total of 179 questionnaires were applied to residents throughout 2017, through the self-administrate questionnaire method. Findings reveal that residents see sports as one of the factors contributing to the identity of the municipality, underlying motivations for participation as the search for happiness, health, wellbeing, and fun. Expenditures generate multiplier effects in the local economy, allowing to compare growth scenarios. This analysis is a scientific instrument to support territorial innovation and the decision at the local level of public policies for sustainable development, in agreement with objective eight of sustainability defined by the United Nations.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"71 1","pages":"49 - 59"},"PeriodicalIF":0.5,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75438695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract This study focuses on human resource management (HRM) and high performance work practices in small restaurants. Empirical material is collected through interviews aimed at individuals working in the restaurant industry. In the first phase of this study in 2010, ten employees were interviewed, and in the second phase in 2018, five of them were re-interviewed. In 2010, the interviewees were working as employees in a restaurant where well-being was constantly challenged during work. During the second round of interviews in 2018, the interviewees had continued their careers in the sector and worked in five different restaurants. The findings indicate the signs of rapid change within the specific restaurant studied and provide insights into managing well-being at work in the restaurant industry as a whole – an industry that is constantly facing new types of challenges related to new working modes. Findings indicate that well-being at work is a holistic combination of individual and work-level activities; thus, a comprehensive approach to HRM is required.
{"title":"High performance work practices and well-being at restaurant work","authors":"N. Cajander, A. Reiman","doi":"10.2478/ejthr-2019-0005","DOIUrl":"https://doi.org/10.2478/ejthr-2019-0005","url":null,"abstract":"Abstract This study focuses on human resource management (HRM) and high performance work practices in small restaurants. Empirical material is collected through interviews aimed at individuals working in the restaurant industry. In the first phase of this study in 2010, ten employees were interviewed, and in the second phase in 2018, five of them were re-interviewed. In 2010, the interviewees were working as employees in a restaurant where well-being was constantly challenged during work. During the second round of interviews in 2018, the interviewees had continued their careers in the sector and worked in five different restaurants. The findings indicate the signs of rapid change within the specific restaurant studied and provide insights into managing well-being at work in the restaurant industry as a whole – an industry that is constantly facing new types of challenges related to new working modes. Findings indicate that well-being at work is a holistic combination of individual and work-level activities; thus, a comprehensive approach to HRM is required.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"25 1","pages":"38 - 48"},"PeriodicalIF":0.5,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74058358","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abstract Beginning with the establishment of a Supreme Commission for Tourism and Antiquities’ (SCTA) in 2000, there have been official attempts by the government of Saudi Arabia to encourage domestic tourism in order to tap into the huge amounts that Saudis spend annually on vacations. This paper examines the motivations and attitudes of consumers toward tourism destinations and activities within the country (domestic tourism). Using data collected through a structured self-administered questionnaire, the study finds that familiarity and trust of the local environment, perceptions of the safer domestic environment, and limitations imposed by respondents’ vacation timing are the primary motives for choosing to spend their vacations locally, while lack of quality domestic tourist sites and services (including entertainment facilities), lack of tourism information, insufficient tourism organization services, and the harsh local environmental conditions during summer are factors that ‘push’ people from spending the vacations locally. Attitudes toward domestic tourism are generally negative, although there are significant differences in attitudes between respondents who prefer domestic destinations and those who prefer to travel out of Kingdom. Implications of the findings are outlined and discussed.
{"title":"Motivations and attitudes toward domestic tourism in Saudi Arabia","authors":"Mourad Mansour, A. Mumuni","doi":"10.2478/ejthr-2019-0004","DOIUrl":"https://doi.org/10.2478/ejthr-2019-0004","url":null,"abstract":"Abstract Beginning with the establishment of a Supreme Commission for Tourism and Antiquities’ (SCTA) in 2000, there have been official attempts by the government of Saudi Arabia to encourage domestic tourism in order to tap into the huge amounts that Saudis spend annually on vacations. This paper examines the motivations and attitudes of consumers toward tourism destinations and activities within the country (domestic tourism). Using data collected through a structured self-administered questionnaire, the study finds that familiarity and trust of the local environment, perceptions of the safer domestic environment, and limitations imposed by respondents’ vacation timing are the primary motives for choosing to spend their vacations locally, while lack of quality domestic tourist sites and services (including entertainment facilities), lack of tourism information, insufficient tourism organization services, and the harsh local environmental conditions during summer are factors that ‘push’ people from spending the vacations locally. Attitudes toward domestic tourism are generally negative, although there are significant differences in attitudes between respondents who prefer domestic destinations and those who prefer to travel out of Kingdom. Implications of the findings are outlined and discussed.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"1 1","pages":"27 - 37"},"PeriodicalIF":0.5,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83005490","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Challenges for tourism research in the 21st Century","authors":"T. Costa, F. Ribeiro, D. Ramos, Tomasz Napierała","doi":"10.2478/ejthr-2019-0001","DOIUrl":"https://doi.org/10.2478/ejthr-2019-0001","url":null,"abstract":"","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"25 1","pages":"1 - 2"},"PeriodicalIF":0.5,"publicationDate":"2019-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79044686","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-04-16DOI: 10.35248/2167-0269.19.8.396
Nebo Gerald Nwora
A large number of studies have been done to determine strategies to tackle poverty in Nigerian context, however quite a few focused on marketing approach to the problem. Accordingly, this paper seeks to determine empirically the adoption of marketing mix model for reducing poverty incidence in Nigeria. Quantitative survey research design was adopted for the study. Questionnaire was used to collect data from 240 selected Nigerians who earn below 1 dollar a day in the six geo-political zones of Nigeria. Face and content validities of the questionnaire were ascertained. Reliability of the instrument was supported using Cronbatch alpa test which show 0.84 co-efficient. Logit regression analysis was used to test the hypotheses. Results show that poor quality of poverty alleviation products, poor pricing, poor marketing promotion, poor distribution, poor people, poor processes and poor physical evidence have significant positive influence on poverty incidence in Nigeria. Improvements in these weak marketing mix variables were recommended in order to improve poverty syndrome in Nigeria.
{"title":"Adopting Marketing Mix Model for Reducing Poverty Incidence in Nigeria","authors":"Nebo Gerald Nwora","doi":"10.35248/2167-0269.19.8.396","DOIUrl":"https://doi.org/10.35248/2167-0269.19.8.396","url":null,"abstract":"A large number of studies have been done to determine strategies to tackle poverty in Nigerian context, however quite a few focused on marketing approach to the problem. Accordingly, this paper seeks to determine empirically the adoption of marketing mix model for reducing poverty incidence in Nigeria. Quantitative survey research design was adopted for the study. Questionnaire was used to collect data from 240 selected Nigerians who earn below 1 dollar a day in the six geo-political zones of Nigeria. Face and content validities of the questionnaire were ascertained. Reliability of the instrument was supported using Cronbatch alpa test which show 0.84 co-efficient. Logit regression analysis was used to test the hypotheses. Results show that poor quality of poverty alleviation products, poor pricing, poor marketing promotion, poor distribution, poor people, poor processes and poor physical evidence have significant positive influence on poverty incidence in Nigeria. Improvements in these weak marketing mix variables were recommended in order to improve poverty syndrome in Nigeria.","PeriodicalId":29922,"journal":{"name":"European Journal of Tourism Hospitality and Recreation","volume":"2016 1","pages":""},"PeriodicalIF":0.5,"publicationDate":"2019-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82627999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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