This study aims to explore various e-marketing strategies that salt farmers might use. The qualitative-descriptive method was chosen as the method used in this research. Researchers collected data by observing, conducting interviews, and documenting our studies. The method of analysis is known as descriptive-qualitative analysis. The findings indicated that salt farmers' knowledge of the various forms of e-marketing media was satisfactory. However, their expertise consisted just of knowledge, and they needed to learn how to make the most of the existing media to exploit it as a promotional tool. Although salt farmers are already familiar with many different media that can use as marketing media, the most excellent e-marketing technique for business uses only Facebook networking or social media marketing strategy.
{"title":"Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia","authors":"Fathor As, Fatimatul Fatmariyah","doi":"10.32479/irmm.14351","DOIUrl":"https://doi.org/10.32479/irmm.14351","url":null,"abstract":"This study aims to explore various e-marketing strategies that salt farmers might use. The qualitative-descriptive method was chosen as the method used in this research. Researchers collected data by observing, conducting interviews, and documenting our studies. The method of analysis is known as descriptive-qualitative analysis. The findings indicated that salt farmers' knowledge of the various forms of e-marketing media was satisfactory. However, their expertise consisted just of knowledge, and they needed to learn how to make the most of the existing media to exploit it as a promotional tool. Although salt farmers are already familiar with many different media that can use as marketing media, the most excellent e-marketing technique for business uses only Facebook networking or social media marketing strategy.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49006448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The economic role of Southeast Asia has deeply changed in the past decades therefore Central European companies turned to collaborate with many of them. However, the cultural differences can lead to fiasco. We focused on understanding the role of cultural background in business negotiation and potential conflicts of international businesses. In the qualitative phase, we looked for entrepreneurs and corporate professionals in Southeast Asia who (1) were native to the country and had contact with the European business world; (2) were European businesspeople operating in Southeast Asia. We prepared in-depth interviews with 10 people where questions concerned the differences between cultures, their business role, and personal experiences. We found that the business culture of the studied countries is primarily determined by the values of the Buddhist religion, characterized by a highly hierarchical structure and a large distance of power. The stable foundation of businesses is family relationships, they operate in a centralized way, characterized by one-person decision-making. Outsiders are not allowed access to the business, resulting in very low transparency. Due to some similarities between Central European business habits and Burmese culture cooperation is possible. Beside the description of a seldom studied country’s business style, potential conflict situation was determined.
{"title":"Cross-cultural Negotiation Conflicts: The Myanmar Case","authors":"Annamaria Sasne Grosz, Laszlo Jozsa, Sandi Maung","doi":"10.32479/irmm.14132","DOIUrl":"https://doi.org/10.32479/irmm.14132","url":null,"abstract":"The economic role of Southeast Asia has deeply changed in the past decades therefore Central European companies turned to collaborate with many of them. However, the cultural differences can lead to fiasco. We focused on understanding the role of cultural background in business negotiation and potential conflicts of international businesses. In the qualitative phase, we looked for entrepreneurs and corporate professionals in Southeast Asia who (1) were native to the country and had contact with the European business world; (2) were European businesspeople operating in Southeast Asia. We prepared in-depth interviews with 10 people where questions concerned the differences between cultures, their business role, and personal experiences. We found that the business culture of the studied countries is primarily determined by the values of the Buddhist religion, characterized by a highly hierarchical structure and a large distance of power. The stable foundation of businesses is family relationships, they operate in a centralized way, characterized by one-person decision-making. Outsiders are not allowed access to the business, resulting in very low transparency. Due to some similarities between Central European business habits and Burmese culture cooperation is possible. Beside the description of a seldom studied country’s business style, potential conflict situation was determined.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45911858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to see whether product brand names that use foreign languages, especially English, are perceived as higher quality, more luxurious, and more modern than product brand names that use local languages by consumers in developing countries. The population in this study were residents of Banten Province, Indonesia. Data collection using a questionnaire distributed via google form and collected as many as 275 respondents' answers. The analysis method uses paired sample mean difference test. The results showed that foreign brand names that use foreign languages are perceived as higher quality, more luxurious, and more modern than brand names that use local languages. Therefore, giving product brand names whose markets are consumers in developing countries, using foreign language brand names, especially English, will be preferred by consumers.
{"title":"Brand Name Language: Is it True That Foreign Brand Names are More Qualified, Luxurious and Modern?","authors":"S. Sutisna, Tata Rustandi","doi":"10.32479/irmm.14231","DOIUrl":"https://doi.org/10.32479/irmm.14231","url":null,"abstract":"The purpose of this study is to see whether product brand names that use foreign languages, especially English, are perceived as higher quality, more luxurious, and more modern than product brand names that use local languages by consumers in developing countries. The population in this study were residents of Banten Province, Indonesia. Data collection using a questionnaire distributed via google form and collected as many as 275 respondents' answers. The analysis method uses paired sample mean difference test. The results showed that foreign brand names that use foreign languages are perceived as higher quality, more luxurious, and more modern than brand names that use local languages. Therefore, giving product brand names whose markets are consumers in developing countries, using foreign language brand names, especially English, will be preferred by consumers.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44561538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In recent years research on sensory marketing has attracted the attention of marketing researchers and scholars alike. The purpose of this study is to investigate the impact of sensory stimuli that is used to create arousal, and to examine whether this arousal influences consumer attitudes and purchase intentions. Previously documented literature was used as a foundation for this research while additional opportunities to expand this topic’s literature was identified. While previous studies and results on sensory marketing exist, there is a lack of South African related literature on the concept. The quantitative research approach was used to measure the proposed conceptual model and hypotheses, and the convenience sampling method was chosen as the technique to acquire the required sample. To facilitate this study, a seven-point Likert scale was used with questions and statements adapted from previous literature. Of the 300 distributed surveys, 279 were returned, deemed viable, processed and interpreted. The findings of this study support all the proposed hypotheses. Furthermore, this study’s findings and conclusions contribute towards comprehension of sensory marketing from a young consumer’s perspective.
{"title":"Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study","authors":"Vusumuzi David Mbatha, Aaron Koopman, T. Chuchu","doi":"10.32479/irmm.14320","DOIUrl":"https://doi.org/10.32479/irmm.14320","url":null,"abstract":"In recent years research on sensory marketing has attracted the attention of marketing researchers and scholars alike. The purpose of this study is to investigate the impact of sensory stimuli that is used to create arousal, and to examine whether this arousal influences consumer attitudes and purchase intentions. Previously documented literature was used as a foundation for this research while additional opportunities to expand this topic’s literature was identified. While previous studies and results on sensory marketing exist, there is a lack of South African related literature on the concept. The quantitative research approach was used to measure the proposed conceptual model and hypotheses, and the convenience sampling method was chosen as the technique to acquire the required sample. To facilitate this study, a seven-point Likert scale was used with questions and statements adapted from previous literature. Of the 300 distributed surveys, 279 were returned, deemed viable, processed and interpreted. The findings of this study support all the proposed hypotheses. Furthermore, this study’s findings and conclusions contribute towards comprehension of sensory marketing from a young consumer’s perspective.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48090817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
S. Sundari, H. Tjahjono, A. Hartono, Wisnu Prajogo
Researches on inter-role conflict between work and family were initially carried out in developed countries with individualistic cultures based on western cultural contexts. However, currently, there has been an increasing number of researches on the same topic conducted in Asian countries with its collectivistic cultural contexts. One of the direct consequences of Work-family conflict is the emergence of psychological strain, thus leading to the intention to quit. This study examines the effect of work-family conflict and family-work conflict on the intention to quit working with the mediating role of psychological strain. The research was conducted on 270 employees of Rural Bank in Indonesia, a country with collectivistic culture. Data were analyzed using the Structural Equation Modeling method. Work-family conflict has a direct effect on intention to quit, as well as an indirect effect mediated by psychological strain. Psychological strain has a direct effect on intention to quit. Family-Work conflict had an indirect effect on intention to quit, mediated entirely by psychological strain. Psychological strain has mediated the effect of Work-family conflict and Family-work conflict on Intention to quit.
{"title":"Inter-Role Conflict and Intention to Quit with Psychological Strain as a Mediator","authors":"S. Sundari, H. Tjahjono, A. Hartono, Wisnu Prajogo","doi":"10.32479/irmm.14192","DOIUrl":"https://doi.org/10.32479/irmm.14192","url":null,"abstract":"Researches on inter-role conflict between work and family were initially carried out in developed countries with individualistic cultures based on western cultural contexts. However, currently, there has been an increasing number of researches on the same topic conducted in Asian countries with its collectivistic cultural contexts. One of the direct consequences of Work-family conflict is the emergence of psychological strain, thus leading to the intention to quit. This study examines the effect of work-family conflict and family-work conflict on the intention to quit working with the mediating role of psychological strain. The research was conducted on 270 employees of Rural Bank in Indonesia, a country with collectivistic culture. Data were analyzed using the Structural Equation Modeling method. Work-family conflict has a direct effect on intention to quit, as well as an indirect effect mediated by psychological strain. Psychological strain has a direct effect on intention to quit. Family-Work conflict had an indirect effect on intention to quit, mediated entirely by psychological strain. Psychological strain has mediated the effect of Work-family conflict and Family-work conflict on Intention to quit.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44675079","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The impact of the COVID-19 pandemic resulted in a shift in consumer behaviour, as there was an increase of first-time E and M-commerce shoppers. This resulted in South African marketers adjusting to digitisation by creating clear communication and marketing strategies. The research objectives of this study were to understand how South African brand and marketing managers adapted to the COVID pandemic and to comprehend how marketing communication strategies in general have changed since. A qualitative methodology of structured interviews was conducted. A convenience sampling method was used to select the participants. The research findings indicate that the eight managers interviewed relied on face-to-face interaction with the customer through in store promotions and events before COVID-19. Several interviewees stated that communication on product benefits and features relied heavily on in-store activations. However, during the COVID-19 pandemic, all marketers who participated in the study revealed that they invested in digital communications. As more brands and businesses used digital platforms and social media to drive their products, marketers had to work on communicating in order to convert into sales, but they also increased customer engagement. The study highlights how innovative marketing communication strategies in the post COVID environment leads to an agile enterprise having a competitive advantage. The study also highlights the importance of understanding income and demographics of the South African customer in different regions of the country, as that influences the marketing strategies used.
{"title":"Understanding Marketing Communications Strategies During and Post Covid 19: A South African Perspective","authors":"Marlini Moodley, Dipolelo Fungile, Farai Nyika, Winiswa Mavutha","doi":"10.32479/irmm.13946","DOIUrl":"https://doi.org/10.32479/irmm.13946","url":null,"abstract":"The impact of the COVID-19 pandemic resulted in a shift in consumer behaviour, as there was an increase of first-time E and M-commerce shoppers. This resulted in South African marketers adjusting to digitisation by creating clear communication and marketing strategies. The research objectives of this study were to understand how South African brand and marketing managers adapted to the COVID pandemic and to comprehend how marketing communication strategies in general have changed since. A qualitative methodology of structured interviews was conducted. A convenience sampling method was used to select the participants. The research findings indicate that the eight managers interviewed relied on face-to-face interaction with the customer through in store promotions and events before COVID-19. Several interviewees stated that communication on product benefits and features relied heavily on in-store activations. However, during the COVID-19 pandemic, all marketers who participated in the study revealed that they invested in digital communications. As more brands and businesses used digital platforms and social media to drive their products, marketers had to work on communicating in order to convert into sales, but they also increased customer engagement. The study highlights how innovative marketing communication strategies in the post COVID environment leads to an agile enterprise having a competitive advantage. The study also highlights the importance of understanding income and demographics of the South African customer in different regions of the country, as that influences the marketing strategies used.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47103192","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Caesarilla Maggie Zavira, D. Ismoyowati, H. Yuliando
Korean food is increasingly popular worldwide, which has made many Korean restaurants pop up, including in Yogyakarta. However, with the various challenges, some restaurants are currently not operating. One of the factors that may be the cause is the need for more consumer satisfaction in the competitive Korean food market. This research examines the effect of consumer values (hedonic and utilitarian value) and consumer knowledge on consumer satisfaction and loyalty in Korean restaurants. Partial Least Square was used in this study by taking a sample of 331 respondents using purposive and snowball sampling techniques through online surveys. Validity and reliability tests were also carried out at the beginning of data processing. Descriptive analysis is used to find out socio-demographic information and consumer behaviour. The analysis results show that consumer value and knowledge positively and significantly affect customer satisfaction and loyalty. Utilitarian has a greater influence than hedonic values. Satisfaction can be explained by hedonic and utilitarian value and consumer knowledge by 60.2%, while consumer loyalty can be explained by 61.8%.
{"title":"Satisfaction and Loyalty of Korean Restaurant Consumers Based on Consumer Value and Knowledge","authors":"Caesarilla Maggie Zavira, D. Ismoyowati, H. Yuliando","doi":"10.32479/irmm.14207","DOIUrl":"https://doi.org/10.32479/irmm.14207","url":null,"abstract":"Korean food is increasingly popular worldwide, which has made many Korean restaurants pop up, including in Yogyakarta. However, with the various challenges, some restaurants are currently not operating. One of the factors that may be the cause is the need for more consumer satisfaction in the competitive Korean food market. This research examines the effect of consumer values (hedonic and utilitarian value) and consumer knowledge on consumer satisfaction and loyalty in Korean restaurants. Partial Least Square was used in this study by taking a sample of 331 respondents using purposive and snowball sampling techniques through online surveys. Validity and reliability tests were also carried out at the beginning of data processing. Descriptive analysis is used to find out socio-demographic information and consumer behaviour. The analysis results show that consumer value and knowledge positively and significantly affect customer satisfaction and loyalty. Utilitarian has a greater influence than hedonic values. Satisfaction can be explained by hedonic and utilitarian value and consumer knowledge by 60.2%, while consumer loyalty can be explained by 61.8%.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42613254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to examine the direct effect of nurses’ emotional intelligence (EI) on their job satisfaction, as well as the indirect effect through the mediating role of job stress (JS). The sample consisted of 365 nurses working in Lebanese hospitals during the COVID-19 period. The results revealed that EI elements (Self-awareness, self-management, social-awareness and relationship-management) had a significant positive effect on nurses’ job satisfaction. The existence of the negative mediation of job stress between the four EI skills and attitudes was found. The generalizability is limited to the Lebanese registered nurses in hospitals. Future research needs to incorporate other samples like the private nurses. A comparative study to provide further clarify the effect of EI and JS on the nurses at different levels is needed. This study extends research on organizational behavior to Eastern culture by examining the direct effect of EI on attitudes as well as the indirect effect through the mediating effect of JS which was not previously tackled. It suggests that the four skills of EI have a significant positive effect on nurses’ attitudes. It emphasizes the full mediation role of JS. The obtained results indicated that hospitals can increase job satisfaction bettering the employees’ EI.
{"title":"Nurses’ Emotional Intelligence, Satisfaction in Lebanon: The Mediating Role of Job Stress","authors":"Suzan S. Al Kadi, A. Beydoun, A. Abbas","doi":"10.32479/irmm.14026","DOIUrl":"https://doi.org/10.32479/irmm.14026","url":null,"abstract":"This study aims to examine the direct effect of nurses’ emotional intelligence (EI) on their job satisfaction, as well as the indirect effect through the mediating role of job stress (JS). The sample consisted of 365 nurses working in Lebanese hospitals during the COVID-19 period. The results revealed that EI elements (Self-awareness, self-management, social-awareness and relationship-management) had a significant positive effect on nurses’ job satisfaction. The existence of the negative mediation of job stress between the four EI skills and attitudes was found. The generalizability is limited to the Lebanese registered nurses in hospitals. Future research needs to incorporate other samples like the private nurses. A comparative study to provide further clarify the effect of EI and JS on the nurses at different levels is needed. This study extends research on organizational behavior to Eastern culture by examining the direct effect of EI on attitudes as well as the indirect effect through the mediating effect of JS which was not previously tackled. It suggests that the four skills of EI have a significant positive effect on nurses’ attitudes. It emphasizes the full mediation role of JS. The obtained results indicated that hospitals can increase job satisfaction bettering the employees’ EI.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41933322","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In this research work, we sought to conceptualize the existing relationship between entrepreneurial learning and failure. By exploring the theoretical models of entrepreneurial learning, particularly those of Cope (2005) and Politis (2005), we identified three major research proposals that we confronted with reality by conducting an exploratory qualitative study with 10 Tunisian entrepreneurs who had experienced failure during their entrepreneurial activity. Through this study, we retained that failure constitutes an opportunity for entrepreneurial learning that manifests itself as a continuous process where the emotions of the entrepreneur play an important role. This learning depends on the nature of the failure, the emotions and the emotional regulators.
{"title":"The Realities of Learning through Failure in Entrepreneurship: Results of Qualitative Research","authors":"Nizar Mtibaa, S. Boudabbous","doi":"10.32479/irmm.14239","DOIUrl":"https://doi.org/10.32479/irmm.14239","url":null,"abstract":"In this research work, we sought to conceptualize the existing relationship between entrepreneurial learning and failure. By exploring the theoretical models of entrepreneurial learning, particularly those of Cope (2005) and Politis (2005), we identified three major research proposals that we confronted with reality by conducting an exploratory qualitative study with 10 Tunisian entrepreneurs who had experienced failure during their entrepreneurial activity. Through this study, we retained that failure constitutes an opportunity for entrepreneurial learning that manifests itself as a continuous process where the emotions of the entrepreneur play an important role. This learning depends on the nature of the failure, the emotions and the emotional regulators.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47354158","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study aimed to identify the criteria of ESG with its dimensions (Environmental, Social, and Governance) in Strategic Success with its combined dimensions (Specific Strategy, Specific Implementation, Motivational Culture, and Continuous Innovation). The random sample consists of managers that working in Jordanian Islamic banks with a total of (108) individuals. The study adopted the questionnaire as the study tool and was distributed to the respondents. The questionnaire was developed based on previous studies, and the answers were analyzed using the statistical analysis program (SPSS). The study concluded that there is a high level of implementation of governance pillars and Strategic Success in Jordanian Islamic banks, and that there is a statistically significant impact of all governance pillars represented by (Environmental, Social, and Governance) on Strategic Success. The study recommended that Jordanian Islamic banks must continue to implement governance pillars (ESG) and do more work toward achieving Strategic Success.
{"title":"The Impact of ESG on Strategic Success in Jordanian Islamic Banks","authors":"K. K. Alafi","doi":"10.32479/irmm.13775","DOIUrl":"https://doi.org/10.32479/irmm.13775","url":null,"abstract":"The study aimed to identify the criteria of ESG with its dimensions (Environmental, Social, and Governance) in Strategic Success with its combined dimensions (Specific Strategy, Specific Implementation, Motivational Culture, and Continuous Innovation). The random sample consists of managers that working in Jordanian Islamic banks with a total of (108) individuals. The study adopted the questionnaire as the study tool and was distributed to the respondents. The questionnaire was developed based on previous studies, and the answers were analyzed using the statistical analysis program (SPSS). The study concluded that there is a high level of implementation of governance pillars and Strategic Success in Jordanian Islamic banks, and that there is a statistically significant impact of all governance pillars represented by (Environmental, Social, and Governance) on Strategic Success. The study recommended that Jordanian Islamic banks must continue to implement governance pillars (ESG) and do more work toward achieving Strategic Success.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":"63 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"69694646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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