The purpose of this study was to determine how lean accounting affected the value of the company in Jordanian industrial companies. The researchers used a descriptive-analytical approach to examine study data collected through a questionnaire and from the annual financial reports of the (52) Jordanian industrial companies listed on the Amman Stock Exchange during the period from 2017 to 2021. The study brought up a number of findings, the most important of which are: the availability of an impact of lean accounting tools in enhancing the company's value in Jordanian industrial public shareholding companies, with a high level of relative importance. The study provided a number of recommendations, the most important of which was that Jordanian industrial companies' management creates well-structured plans and implements effective strategies to support increasing the value of the company and achieving excellence and prosperity.
{"title":"Impact of Lean Accounting on Value of the Company at the Jordanian Industrial Companies","authors":"M. Shehadeh, Suleiman Hussien Al-Beshtawi","doi":"10.32479/irmm.13681","DOIUrl":"https://doi.org/10.32479/irmm.13681","url":null,"abstract":"The purpose of this study was to determine how lean accounting affected the value of the company in Jordanian industrial companies. The researchers used a descriptive-analytical approach to examine study data collected through a questionnaire and from the annual financial reports of the (52) Jordanian industrial companies listed on the Amman Stock Exchange during the period from 2017 to 2021. The study brought up a number of findings, the most important of which are: the availability of an impact of lean accounting tools in enhancing the company's value in Jordanian industrial public shareholding companies, with a high level of relative importance. The study provided a number of recommendations, the most important of which was that Jordanian industrial companies' management creates well-structured plans and implements effective strategies to support increasing the value of the company and achieving excellence and prosperity.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47327478","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Bruce, Adebayo Felix Adekoya, S. Boateng, Peter Appiahene
This study provides a solid illustration of the degree to which social media sites are now incorporated into market research. Several studies have explored the impact of the continual connection between customers and companies on the social web platforms, with direct connotation for the enhancement of new products and trading. The effect of user and content market-production for participation on social web platform line communities on purchase expenditures is positive. There is a specific connection between increasing social media interaction and improved customer participation and loyalty. It has been discovered that blogs aid managers in the screening phase of product development and give power for negotiating better contract conditions. The aim of the paper was to review relevant literature on user-centered monetization techniques in social media. The study employed prisma analysis for this review. During the study, the main social media monetization techniques that were found were sponsorship, advertisement, public relations, affiliate, ambassadors and crowd funding.
{"title":"Prevalent User-centered Monetization Techniques in Social Media","authors":"M. Bruce, Adebayo Felix Adekoya, S. Boateng, Peter Appiahene","doi":"10.32479/irmm.14005","DOIUrl":"https://doi.org/10.32479/irmm.14005","url":null,"abstract":"This study provides a solid illustration of the degree to which social media sites are now incorporated into market research. Several studies have explored the impact of the continual connection between customers and companies on the social web platforms, with direct connotation for the enhancement of new products and trading. The effect of user and content market-production for participation on social web platform line communities on purchase expenditures is positive. There is a specific connection between increasing social media interaction and improved customer participation and loyalty. It has been discovered that blogs aid managers in the screening phase of product development and give power for negotiating better contract conditions. The aim of the paper was to review relevant literature on user-centered monetization techniques in social media. The study employed prisma analysis for this review. During the study, the main social media monetization techniques that were found were sponsorship, advertisement, public relations, affiliate, ambassadors and crowd funding.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42612883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Street food vending is still prevalent in developing countries despite the enormous stride recorded in the areas of food processing. This study investigates the practicality of the extended theory of reasoned action for street-food patronage decisions. The framework is premised on six critical constructs- attitudes, subjective norm, past behaviour, Food safety concerns, patronage intention and actual patronage. Data were collected from 550 consumers in Gauteng to validate the integrated conceptual framework. Structural equation modelling (SEM) technique is used to analyse data relating to the hypothesised relationships in the model. The results indicated that subjective norms and food safety concerns positively and significantly influence patronage intention. Attitude towards street food and past behaviour negatively and insignificantly influenced patronage intention. Lastly, patronage intention had a positive and a significant influence on actual patronage. Drawing from the study’s findings, managerial implications are discussed, and limitations and future research directions are suggested. By and large, this study immensely contributes new knowledge to the existing body of consumer behaviour literature in Africa - a context that is often most neglected by some researchers in developing countries.
{"title":"Millennial Street Food Consumption: An Integrated Theory of Reasoned Action Approach","authors":"R. Tobias-Mamina, E. Maziriri","doi":"10.32479/irmm.13419","DOIUrl":"https://doi.org/10.32479/irmm.13419","url":null,"abstract":"Street food vending is still prevalent in developing countries despite the enormous stride recorded in the areas of food processing. This study investigates the practicality of the extended theory of reasoned action for street-food patronage decisions. The framework is premised on six critical constructs- attitudes, subjective norm, past behaviour, Food safety concerns, patronage intention and actual patronage. Data were collected from 550 consumers in Gauteng to validate the integrated conceptual framework. Structural equation modelling (SEM) technique is used to analyse data relating to the hypothesised relationships in the model. The results indicated that subjective norms and food safety concerns positively and significantly influence patronage intention. Attitude towards street food and past behaviour negatively and insignificantly influenced patronage intention. Lastly, patronage intention had a positive and a significant influence on actual patronage. Drawing from the study’s findings, managerial implications are discussed, and limitations and future research directions are suggested. By and large, this study immensely contributes new knowledge to the existing body of consumer behaviour literature in Africa - a context that is often most neglected by some researchers in developing countries.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45466282","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In a connected world, the consumer has become an actor, informed and has access to all types of information. He can express his opinions, his experiences and seeks to acquire more control and power, which gives him meaning in his consumption (Moussafir and Qmichchou, 2021). According to Pruche (2014), consumer empowerment is associated more particularly with the development of e-commerce, which not only allows access to information but also facilitates the comparison of offers and makes the consumer more autonomous in its decision-making process. Through this academic work, we sought to know the relationship between consumer empowerment and satisfaction while specifying the role of the online experience towards the brand. The results of a survey carried out among 300 Tunisian Internet users subscribed to the online brand community "Mabrouk" reveal that the relationship between empowerment-satisfaction and online empowerment-experience towards the brand is significant, while the relationship between online experience and satisfaction is not significant.
{"title":"Impact of Consumer Empowerment on Satisfaction in an Online Brand Community: Mediating role of the Online Experience Toward the Brand","authors":"Habiba Ben Ameur, Kaouther Saied Ben Rached","doi":"10.32479/irmm.13776","DOIUrl":"https://doi.org/10.32479/irmm.13776","url":null,"abstract":"In a connected world, the consumer has become an actor, informed and has access to all types of information. He can express his opinions, his experiences and seeks to acquire more control and power, which gives him meaning in his consumption (Moussafir and Qmichchou, 2021). According to Pruche (2014), consumer empowerment is associated more particularly with the development of e-commerce, which not only allows access to information but also facilitates the comparison of offers and makes the consumer more autonomous in its decision-making process. Through this academic work, we sought to know the relationship between consumer empowerment and satisfaction while specifying the role of the online experience towards the brand. The results of a survey carried out among 300 Tunisian Internet users subscribed to the online brand community \"Mabrouk\" reveal that the relationship between empowerment-satisfaction and online empowerment-experience towards the brand is significant, while the relationship between online experience and satisfaction is not significant.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45206121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Khajehzadeh, Farhad Pazhuheian, Farima Seifi, R. Noorossana, A. Asli, N. Saeedi
There are several factors associated with the sale of cosmetic products which contribute to gaining market share for related companies in this industry. Furthermore, sales forecasting is indispensable in all levels of a company’s supply chain including production, distribution and logistics, marketing, and sale. This article mainly focuses on the analysis of characteristics affecting sales and sales forecasting in the cosmetics industry in which it will be helpful in determining sales strategies of cosmetics companies. Therefore, as a case study in this study, the main factors affecting the sale of cosmetic products were determined and categorized; accordingly. Three products including moisturizing cream, perfume, and sunscreen were examined using a statistical method. The effect of factors on product sales was predicted using the spline smooth prediction method and based on the predicted values, using the non-parametric Friedman test and Mean Rank, the effective factors were ranked in each of the three products. Moreover, the company’s sales volume in each of the three products was forecasted by using ARIMA models. The results demonstrated that factors such as “price” and “product” elements are the main drivers influencing the sales of moisturizing creams and “promotion” and “Inflation rate” factors play the most effective role in the sales of the perfume. Also, the compound aggregated growth rate (CAGR) for moisturizers, perfumes, and sunscreens over a five-year period in the study company are 30%, 29%, and 45%, respectively. It is very clear that to achieve ideal sales, paying attention to these influential factors and forecasting product sales lead to predicting material procurement of manufactures, distribution channels, and sales which finally provides business with customer satisfaction.
{"title":"Analysis of Factors Affecting Product Sales with an Outlook toward Sale Forecasting in Cosmetic Industry using Statistical Methods","authors":"M. Khajehzadeh, Farhad Pazhuheian, Farima Seifi, R. Noorossana, A. Asli, N. Saeedi","doi":"10.32479/irmm.13337","DOIUrl":"https://doi.org/10.32479/irmm.13337","url":null,"abstract":"There are several factors associated with the sale of cosmetic products which contribute to gaining market share for related companies in this industry. Furthermore, sales forecasting is indispensable in all levels of a company’s supply chain including production, distribution and logistics, marketing, and sale. This article mainly focuses on the analysis of characteristics affecting sales and sales forecasting in the cosmetics industry in which it will be helpful in determining sales strategies of cosmetics companies. Therefore, as a case study in this study, the main factors affecting the sale of cosmetic products were determined and categorized; accordingly. Three products including moisturizing cream, perfume, and sunscreen were examined using a statistical method. The effect of factors on product sales was predicted using the spline smooth prediction method and based on the predicted values, using the non-parametric Friedman test and Mean Rank, the effective factors were ranked in each of the three products. Moreover, the company’s sales volume in each of the three products was forecasted by using ARIMA models. The results demonstrated that factors such as “price” and “product” elements are the main drivers influencing the sales of moisturizing creams and “promotion” and “Inflation rate” factors play the most effective role in the sales of the perfume. Also, the compound aggregated growth rate (CAGR) for moisturizers, perfumes, and sunscreens over a five-year period in the study company are 30%, 29%, and 45%, respectively. It is very clear that to achieve ideal sales, paying attention to these influential factors and forecasting product sales lead to predicting material procurement of manufactures, distribution channels, and sales which finally provides business with customer satisfaction.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48670021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The primary objective of the study was to investigate how brand extensions can leverage on the parent brand image in order to achieve a positive brand extension perception. This was investigated in accordance with specific brand building constructs. The study focused on a consumers’ perspective of the Clover Tropika brand within emerging economic areas. The research was based on a quantitative approach which adopted convenience sampling at Mall intercepts. A total sample of 238 consumers responded to a self-administered questionnaire at Southgate and Maponya Mall which are located in the south west of Johannesburg. All respondents were above the age of 18 and consented to participate in the research by willingly placing their completed questionnaires in the box provided on the day. The data techniques used included Structural Equation Modelling (SEM) which had a core focus on Confirmatory Factor Analysis (CFA) which assisted in confirming the relationships proposed in the conceptual model. SEM also focused on path modelling to determine the causal relations. Nine out of the ten hypotheses proposed had a significant level of p<0.001 proving support for the proposed hypotheses. The research found that there is a significant relationship between brand awareness and brand attitudes, as this hypothesis had the highest path coefficient score. After the research was conducted. It was noted that high recall and recognition of the parent brand, accompanied by favorable attitudes, are key factors in leveraging on the parent brand image to build brand extensions. Moreover, brand extensions need to have high perceived fit in order to leverage extensively on the parent brand image.
{"title":"A Consumer’s Perspective of the Clover Tropika Brand: Building Brand Extensions by Leveraging the Parent Brand’s Reputation","authors":"Phethokuhle Madlala, A. Chivandi, E. Maziriri","doi":"10.32479/irmm.13441","DOIUrl":"https://doi.org/10.32479/irmm.13441","url":null,"abstract":"The primary objective of the study was to investigate how brand extensions can leverage on the parent brand image in order to achieve a positive brand extension perception. This was investigated in accordance with specific brand building constructs. The study focused on a consumers’ perspective of the Clover Tropika brand within emerging economic areas. The research was based on a quantitative approach which adopted convenience sampling at Mall intercepts. A total sample of 238 consumers responded to a self-administered questionnaire at Southgate and Maponya Mall which are located in the south west of Johannesburg. All respondents were above the age of 18 and consented to participate in the research by willingly placing their completed questionnaires in the box provided on the day. The data techniques used included Structural Equation Modelling (SEM) which had a core focus on Confirmatory Factor Analysis (CFA) which assisted in confirming the relationships proposed in the conceptual model. SEM also focused on path modelling to determine the causal relations. Nine out of the ten hypotheses proposed had a significant level of p<0.001 proving support for the proposed hypotheses. The research found that there is a significant relationship between brand awareness and brand attitudes, as this hypothesis had the highest path coefficient score. After the research was conducted. It was noted that high recall and recognition of the parent brand, accompanied by favorable attitudes, are key factors in leveraging on the parent brand image to build brand extensions. Moreover, brand extensions need to have high perceived fit in order to leverage extensively on the parent brand image.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45827889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aimed to investigate the impact of “purpose” as a principal leadership skill on the performance of two township schools using a quantitative research design and collecting data from the school principals, teachers and matric learners, using the 28-scale Servant Leadership Test as well as Gallup’s Q12 Employee Engagement survey. The questionnaires addressed the key objectives, namely, the extent to which the principals of the participating schools exhibited servant leadership and their understanding of “purpose” as one word in leadership and how teachers and learners perceived the impact of a “one-word” purpose-driven leader on the performance of the selected schools. Although no relationship could be demonstrated between ‘’purpose’’ and the performance of the two township schools, it became evident that a significant increase in Servant Leadership leads to a significant increase in engagement and performance, as measured by the matric pass rate. It is recommended that workshops be facilitated with principals and teachers in order to entrench ‘’purpose’’ deeper throughout the schools. In addition, Servant Leadership training has to conduced to increase the leadership ability of the school principals. Future research in the area of ‘’purpose as one word’’, as well as Servant Leadership as a principal skillset within the South Africa’s public school’s leadership is recommended.
{"title":"The Impact of Purpose as a Principal Leadership Skill on the Performance of Select Township Schools in South Africa","authors":"P. Marais, K. Govender","doi":"10.32479/irmm.13794","DOIUrl":"https://doi.org/10.32479/irmm.13794","url":null,"abstract":"This study aimed to investigate the impact of “purpose” as a principal leadership skill on the performance of two township schools using a quantitative research design and collecting data from the school principals, teachers and matric learners, using the 28-scale Servant Leadership Test as well as Gallup’s Q12 Employee Engagement survey. The questionnaires addressed the key objectives, namely, the extent to which the principals of the participating schools exhibited servant leadership and their understanding of “purpose” as one word in leadership and how teachers and learners perceived the impact of a “one-word” purpose-driven leader on the performance of the selected schools. Although no relationship could be demonstrated between ‘’purpose’’ and the performance of the two township schools, it became evident that a significant increase in Servant Leadership leads to a significant increase in engagement and performance, as measured by the matric pass rate. It is recommended that workshops be facilitated with principals and teachers in order to entrench ‘’purpose’’ deeper throughout the schools. In addition, Servant Leadership training has to conduced to increase the leadership ability of the school principals. Future research in the area of ‘’purpose as one word’’, as well as Servant Leadership as a principal skillset within the South Africa’s public school’s leadership is recommended.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46686342","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Co-operatives enable women who would have been isolated and working alone to band together and produce economies of scale whilst also increasing their negotiating power in the market. However, despite the quest to access the markets as a unit, women cooperatives face several challenges that hinder their progress. This study sought to analyse the challenges facing women cooperatives in accessing markets for agricultural products. A systematic literature review was conducted using several academic databases. Thus, a plethora of studies on women cooperatives published between 2011 and 2022 were reviewed. The findings of this study show that women cooperatives’ access to markets is hampered by a lack of information about markets, transportation problems, structural and cultural constraints, and a lack of skills. This study is expected to contribute to the extant literature on women cooperatives and could assist scholars, policy-makers and practitioners to understand the dynamics of the challenges affecting women cooperatives. Such an understanding could help in reviewing and re-designing policies aimed at opening up markets for women cooperatives.
{"title":"Challenges Facing Women Cooperatives in Accessing Markets for Agricultural Products: A Systematic Literature Review","authors":"Steven Kayambazinthu Msosa","doi":"10.32479/irmm.13420","DOIUrl":"https://doi.org/10.32479/irmm.13420","url":null,"abstract":"Co-operatives enable women who would have been isolated and working alone to band together and produce economies of scale whilst also increasing their negotiating power in the market. However, despite the quest to access the markets as a unit, women cooperatives face several challenges that hinder their progress. This study sought to analyse the challenges facing women cooperatives in accessing markets for agricultural products. A systematic literature review was conducted using several academic databases. Thus, a plethora of studies on women cooperatives published between 2011 and 2022 were reviewed. The findings of this study show that women cooperatives’ access to markets is hampered by a lack of information about markets, transportation problems, structural and cultural constraints, and a lack of skills. This study is expected to contribute to the extant literature on women cooperatives and could assist scholars, policy-makers and practitioners to understand the dynamics of the challenges affecting women cooperatives. Such an understanding could help in reviewing and re-designing policies aimed at opening up markets for women cooperatives.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41952665","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In chasm theory, it is found from field data that many new products have an initial sales peak followed by a decline. In some cases, this decline lasts for a long period of time, which is named a chasm or crack. In this study, we model the phenomenon using innovator scores and agent-based modelling to understand the factors that cause it. We then conduct a sensitivity analysis of the exogenous variables that determine the behavior of the model. Specifically, we use innovator scores to classify users into innovator theory groups, and build an agent-based model. This study evaluates how cluster connectivity, which represents the word-of-mouth effect between each group, and product recognition range, which represents the advertising effect, affect the chasm or crack phenomenon and new product diffusion. Four scenarios are analyzed with different cluster connectivity and product recognition ranges. Additionally, for each scenario, we perform simulations that consider the interactions between agents and add considerations for new product diffusion measures. Evaluating this model using the behavioral and questionnaire data collected from users of an Online-to-Offline site, it is found that the parameters related to communication in the clusters are factors that cause the occurrence of chasms and cracks.
{"title":"Detecting Chasms and Cracks Using Innovator Scores and Agent Interactions","authors":"Ryo Iwata, Kaoru Kuramoto, S. Kumagai","doi":"10.32479/irmm.13605","DOIUrl":"https://doi.org/10.32479/irmm.13605","url":null,"abstract":"In chasm theory, it is found from field data that many new products have an initial sales peak followed by a decline. In some cases, this decline lasts for a long period of time, which is named a chasm or crack. In this study, we model the phenomenon using innovator scores and agent-based modelling to understand the factors that cause it. We then conduct a sensitivity analysis of the exogenous variables that determine the behavior of the model. Specifically, we use innovator scores to classify users into innovator theory groups, and build an agent-based model. This study evaluates how cluster connectivity, which represents the word-of-mouth effect between each group, and product recognition range, which represents the advertising effect, affect the chasm or crack phenomenon and new product diffusion. Four scenarios are analyzed with different cluster connectivity and product recognition ranges. Additionally, for each scenario, we perform simulations that consider the interactions between agents and add considerations for new product diffusion measures. Evaluating this model using the behavioral and questionnaire data collected from users of an Online-to-Offline site, it is found that the parameters related to communication in the clusters are factors that cause the occurrence of chasms and cracks.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43274865","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Although the relationship between organizational culture, organizational commitment and organizational performance has been thoroughly researched in most developed countries, not much research has been conducted in developing countries, especially in Africa. Thus, being sparked by the erratic performance, an on-line survey was conducted among to reflect the above relationships. With respect to organizational employees from a commercial bank in two African countries, to test 12 (twelve) hypotheses which were postulated commitment, the study focused on the three antecedents, namely, normative, affective and continuance commitment, rather than the composite concept. Upon analysis of the data from a non-probability sample of 265 respondents using structural equation modelling, it was ascertained that there is no relationship between the three antecedents of organizational commitment and the performance of employees in both the combined, as well as in the individual bank samples. However, although no relationship existed between organizational culture and employee performance, a strong positive relationship was ascertained between organizational culture and organizational performance. Considering that the findings do not necessarily concur with much of what has been reported in the literature, the implications of the findings on the performance of the sampled banks as well as for future research, are discussed.
{"title":"Exploring the Relationship between Organizational Culture, Organizational Commitment and Performance in Commercial Banks in Two African Countries","authors":"S. Naidoo, K. Govender","doi":"10.32479/irmm.13795","DOIUrl":"https://doi.org/10.32479/irmm.13795","url":null,"abstract":"Although the relationship between organizational culture, organizational commitment and organizational performance has been thoroughly researched in most developed countries, not much research has been conducted in developing countries, especially in Africa. Thus, being sparked by the erratic performance, an on-line survey was conducted among to reflect the above relationships. With respect to organizational employees from a commercial bank in two African countries, to test 12 (twelve) hypotheses which were postulated commitment, the study focused on the three antecedents, namely, normative, affective and continuance commitment, rather than the composite concept. Upon analysis of the data from a non-probability sample of 265 respondents using structural equation modelling, it was ascertained that there is no relationship between the three antecedents of organizational commitment and the performance of employees in both the combined, as well as in the individual bank samples. However, although no relationship existed between organizational culture and employee performance, a strong positive relationship was ascertained between organizational culture and organizational performance. Considering that the findings do not necessarily concur with much of what has been reported in the literature, the implications of the findings on the performance of the sampled banks as well as for future research, are discussed.","PeriodicalId":30298,"journal":{"name":"International Review of Management and Marketing","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47635538","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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