Abstract
Sufisme have long been rooted in some groups of Indonesian society. One thing that is unique to the Sufi community in metropolitan cities in Indonesia is that its adherents are not only Muslims but also non-Muslims. Research conducted by the researcher intends to examine the existence of Sufism in the urban community environment, the researcher also examines the aesthetic values of Sufism which are the attraction of urban society to follow Sufi teachings, and researchers conduct research on the solidarity of the community formed in urban communities in Indonesia . The location of this research is in the capital city of Indonesia, Jakarta. This study uses a type of phenomenological (qualitative) research method. Extracting field data using interview, observation, and documentation techniques. The results of the study explain that the teachings of Sufism still exist in urban communities that are in the midst of the life of the metropolitan city of Jakarta, Indonesia. The Sufism community that teaches Sufi teachings can be accepted by most urban communities. One of the driving factors that makes urban society to study the teachings of Sufism is the aesthetic value of Sufism, besides that the Sufism teachings are built in creating community solidarity among urban communities who are very heterogeneous in their socio-cultural background. Sufism aesthetic values can be obtained by adherents through various religiosity activities (dhikr, praying, preaching, shalawat, etc.) and the arts of Sufism (music, songs, dances, fashion creativity, etc.).
Keywords: Sufism, Aesthetics, paguyuban, Circle of Friends, Urban Communities.
Abstrak
Sufisme telah lama mengakar dalam beberapa kelompok masyarakat Indonesia. Satu hal yang unik bagi komunitas sufi di kota-kota metropolitan di Indonesia adalah bahwa penganutnya tidak hanya Muslim tetapi juga non-Muslim. Penelitian yang dilakukan oleh peneliti bermaksud untuk menguji keberadaan komunitas sufi di lingkungan masyarakat perkotaan, peneliti juga meneliti nilai-nilai estetika sufisme yang merupakan daya tar
Abstract
This article carries out an in-depth analysis of the campaign activity "Prevent, Treat, Fight Diabetes" uploaded by the Ministry of Health on YouTube as a form of government efforts in carrying out a persuasion of the public. Weighing efforts to strengthen public awareness of the prevention of the disease. The main question that will be asked is how can the persuasion efforts of the Ministry of Health through the "Prevent, Treat, Fight Diabetes" Campaign uploaded on YouTube affect the recipients of the message being communicated? To answer this question, this article uses the Elaboration Likelihood Model persuasion analysis model popularized by Richard E Petty and John T Cacioppo. Using qualitative research methods that use descriptive analysis and in-depth interviews, the results of this study are expected to be able to provide a comprehensive picture of the government's efforts to persuade people in certain goals.
Keywords: Persuasi, Pemerintah, Kampanye, Diabetes Mellitus, YouTube
Abstrak
Artikel ini melakukan analisis mendalam terhadap aktifitas kampanye “Cegah, Obati, Lawan Diabetes” yang diunggah oleh Kementerian Kesehatan di YouTube sebagai suatu wujud upaya pemerintah dalam melakukan suatu persuasi terhadap masyarakat. Menimbang upaya untuk menguatkan kesadaran masyarakat terhadap pencegahan penyakit tersebut. Pertanyaan utama yang akan diajukan adalah bagaimana upaya persuasi Kementerian Kesehatan melalui Kampanye “Cegah, Obati, Lawan Diabetes”yang diunggah di YouTube dapat memengaruhi penerima pesan yang dikomunikasikan? Untuk menjawab pertanyaan tersebut, artikel ini menggunakan model analisis persuasi Elaboration Likelihood Model yang dipopulerkan oleh Richard E Petty dan John T Cacioppo. Menggunakan metode penelitian kualitatif yang menggunakan analisis deskriptif dan in depth interview, Hasil dari penelitian ini diharapkan mampu memberikan gambaran komprehensif dari upaya pemerintah dalam melakukan persuasi terhadap masyrakat dalam tujuan-tujuan tertentu.
Keywords: Persuasi, Pemerintah, Kampanye, Diabetes Mellitus, YouTube

