This study examined the differences between analog communication models played by human tour guides versus digital communications aided by digital guides called JAWARA applications in the guidance of the botanical garden. This study examined whether digital guide feels like a guide that communicating analogously, and observed the changes in the way they are guiding and whether it also impacts the cultural change from analog to digital. The theoretical framework used is interpersonal communication theory versus complexity theory based on communication models in digital media. Furthermore, this study is conducted from the cultural context and digital culture by descriptive qualitative research method. The primary data source is the interview with JAWARA admin and application developer. Results showed that the guidance communication model in the botanical garden underwent significant changes with the presence of JAWARA digital guide applications. These changes occur due to the analog and digital guidance communication models have different characteristics. However, the presence of digital guides has not been able to replace the analog guide completely because digital guides have not felt like analog (human) guides. However, the presence of digital guide applications brings changes to the cultural context, which was previously analogous as a whole, will gradually be displaced by the presence of digital culture and then mixed.
{"title":"JAWARA Application: Does Digital Guide Feel Like Analog Communication Based Guide?","authors":"P. Purwadi, I. Irwansyah","doi":"10.20422/jpk.v22i2.609","DOIUrl":"https://doi.org/10.20422/jpk.v22i2.609","url":null,"abstract":"This study examined the differences between analog communication models played by human tour guides versus digital communications aided by digital guides called JAWARA applications in the guidance of the botanical garden. This study examined whether digital guide feels like a guide that communicating analogously, and observed the changes in the way they are guiding and whether it also impacts the cultural change from analog to digital. The theoretical framework used is interpersonal communication theory versus complexity theory based on communication models in digital media. Furthermore, this study is conducted from the cultural context and digital culture by descriptive qualitative research method. The primary data source is the interview with JAWARA admin and application developer. Results showed that the guidance communication model in the botanical garden underwent significant changes with the presence of JAWARA digital guide applications. These changes occur due to the analog and digital guidance communication models have different characteristics. However, the presence of digital guides has not been able to replace the analog guide completely because digital guides have not felt like analog (human) guides. However, the presence of digital guide applications brings changes to the cultural context, which was previously analogous as a whole, will gradually be displaced by the presence of digital culture and then mixed.","PeriodicalId":30988,"journal":{"name":"Jurnal Penelitian Komunikasi","volume":"22 1","pages":"123-138"},"PeriodicalIF":0.0,"publicationDate":"2019-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41413051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to get an overview of the agenda-setting for the spread of hoax on social media. The method used is quantitative content analysis. The results found that there were three themes of the most prominent hoax issues, namely politics, health, and governance issues. In this case, the media setting agenda on hoax was formed by the users of social media itself. Hoax themes about politics such as Elections have increased in a certain period because social media users or netizens have relatively the same concentration and attention about it. There have also been attempts by certain parties to neutralize a theme hoax for a specific purpose, such as to overthrow each presidential candidate who is fighting in the Election process, including to topple incumbent presidential candidates who are still in power. Likewise, with a content hoax, the media agenda formed on social media represents the interests of netizens. Even in health hoax content that includes the most hoax content, the agenda of social media settings is built because netizens consider the content important to be immediately known by other audiences regardless of whether or not the content is true.
{"title":"Agenda Setting Penyebaran Hoaks di Media Sosial","authors":"Christiany Juditha","doi":"10.20422/jpk.v22i2.669","DOIUrl":"https://doi.org/10.20422/jpk.v22i2.669","url":null,"abstract":"The purpose of this study is to get an overview of the agenda-setting for the spread of hoax on social media. The method used is quantitative content analysis. The results found that there were three themes of the most prominent hoax issues, namely politics, health, and governance issues. In this case, the media setting agenda on hoax was formed by the users of social media itself. Hoax themes about politics such as Elections have increased in a certain period because social media users or netizens have relatively the same concentration and attention about it. There have also been attempts by certain parties to neutralize a theme hoax for a specific purpose, such as to overthrow each presidential candidate who is fighting in the Election process, including to topple incumbent presidential candidates who are still in power. Likewise, with a content hoax, the media agenda formed on social media represents the interests of netizens. Even in health hoax content that includes the most hoax content, the agenda of social media settings is built because netizens consider the content important to be immediately known by other audiences regardless of whether or not the content is true.","PeriodicalId":30988,"journal":{"name":"Jurnal Penelitian Komunikasi","volume":"22 1","pages":"155-168"},"PeriodicalIF":0.0,"publicationDate":"2019-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42940757","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pindad is an only defense industry that produces weaponry in Indonesia, strives to achieve the autonomy of Indonesia’s primary weaponry defense system. In achieving those objectives, Pindad implemented a marketing communication strategy to carry out about introduction and sales activities for the product, spreading the message nationality, and corporate communication activities. The purpose of this research to see how the process of the communications strategy marketing conducted by Pindad. This research used qualitative methods with a case study approach, and data collection was carried through in-depth interviews and observation. The research showed how the planning process, organizing, actuating, and evaluation by Pindad. Marketing Communication by Pindad departs on the segmentation of different audiences, Pindad divides the company’s focus on the Marketing Departement for the special segment and the Corporate Communication Department for the general segment. In build marketing communication messages, Pindad includes nationality messages to cultivate the product user and society. The marketing communications is also used the communication business cooperation with the other government, company, and marketing sales directly to the intended segment.
{"title":"Strategi Produk Pemasaran Produk Pertahanan dan Keamanan PT Pindad (Persero)","authors":"Jalesita Putri Pramitha, M. Sugandi, Asaas Putra","doi":"10.20422/jpk.v22i2.673","DOIUrl":"https://doi.org/10.20422/jpk.v22i2.673","url":null,"abstract":"Pindad is an only defense industry that produces weaponry in Indonesia, strives to achieve the autonomy of Indonesia’s primary weaponry defense system. In achieving those objectives, Pindad implemented a marketing communication strategy to carry out about introduction and sales activities for the product, spreading the message nationality, and corporate communication activities. The purpose of this research to see how the process of the communications strategy marketing conducted by Pindad. This research used qualitative methods with a case study approach, and data collection was carried through in-depth interviews and observation. The research showed how the planning process, organizing, actuating, and evaluation by Pindad. Marketing Communication by Pindad departs on the segmentation of different audiences, Pindad divides the company’s focus on the Marketing Departement for the special segment and the Corporate Communication Department for the general segment. In build marketing communication messages, Pindad includes nationality messages to cultivate the product user and society. The marketing communications is also used the communication business cooperation with the other government, company, and marketing sales directly to the intended segment.","PeriodicalId":30988,"journal":{"name":"Jurnal Penelitian Komunikasi","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67542638","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The West Java Provincial Government initiated West Java Smart Province (JSP), which began with Jabar Cyber Province. In its development, the concept of smart province developed at the provincial level, and it was interpreted at the regional level so that there were views from regions related to JSP. Therefore, it is necessary to look at other perspectives of the smart province from the local perspective as an enrichment for the province to obtain a comprehensive description of JSP implementation from the local government’s side and how the readiness of the region towards JSP. This study uses a qualitative approach, with three critical aspects of concern in smart province, namely: governance, infrastructure, and ICT services/applications in each region. This readiness was described descriptively from data and information through interviews with informants in six areas. The results of the analysis provide an overview of the readiness of each region in West Java towards JSP. The readiness of Banjar City, Garut Regency, and Purwakarta Regency are the change from manual to digital, and development of ICT infrastructure and service, although it is still partial. Meanwhile, Bogor City, Cimahi City, and Cirebon Regency readiness is a developed ICT-based service even though development between services are doing separately, but data sharing has been carried out.
{"title":"Kesiapan Daerah Menuju Jawa Barat Smart Province","authors":"Diana Sari, Didit Praditya, C. S. D. Takariani","doi":"10.20422/jpk.v22i2.637","DOIUrl":"https://doi.org/10.20422/jpk.v22i2.637","url":null,"abstract":"The West Java Provincial Government initiated West Java Smart Province (JSP), which began with Jabar Cyber Province. In its development, the concept of smart province developed at the provincial level, and it was interpreted at the regional level so that there were views from regions related to JSP. Therefore, it is necessary to look at other perspectives of the smart province from the local perspective as an enrichment for the province to obtain a comprehensive description of JSP implementation from the local government’s side and how the readiness of the region towards JSP. This study uses a qualitative approach, with three critical aspects of concern in smart province, namely: governance, infrastructure, and ICT services/applications in each region. This readiness was described descriptively from data and information through interviews with informants in six areas. The results of the analysis provide an overview of the readiness of each region in West Java towards JSP. The readiness of Banjar City, Garut Regency, and Purwakarta Regency are the change from manual to digital, and development of ICT infrastructure and service, although it is still partial. Meanwhile, Bogor City, Cimahi City, and Cirebon Regency readiness is a developed ICT-based service even though development between services are doing separately, but data sharing has been carried out.","PeriodicalId":30988,"journal":{"name":"Jurnal Penelitian Komunikasi","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-12-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67542475","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Indonesia is a developing country, a population of more than a quarter of a billion people with a variety of health problems, including oligodactyly sufferers in the Village of Ulutaue, Bone Regency, South Sulawesi. They are different from normal people in the surrounding environment. The symbol "self-identity" is given by a normal person in everyday life. The purpose of this research is to find out and explain the self-meaning oligodactyly sufferers. The method of this research is communication phenomenology, examines the experiences with communication and interaction of natural oligodactyly on the surrounding environment. This research uses a qualitative approach based on the subjective interpretive techniques of data collection through interviews and participatory observations with complementary data based on the perspective of the social action and symbolic interaction. This research involves fifteen subjects with ten men and five women selected by purposive. The results of this research categories such as physical abnormalities and form a physical organ. The selfmeaning of physical abnormalities on the fingers, such as spirit-self, optimistic of abandonment, despair, closed, and lazy. The self-meaning of forms a physical organ with oligodactyly sufferers since birth, such as inflicting shame-self, deserve our pity, willpower hard work, patience, and a driving passion.
{"title":"Makna Diri Penyandang Oligodaktili","authors":"Sulaeman Sulaeman, Deddy Mulyana","doi":"10.20422/jpk.v22i1.595","DOIUrl":"https://doi.org/10.20422/jpk.v22i1.595","url":null,"abstract":"Indonesia is a developing country, a population of more than a quarter of a billion people with a variety of health problems, including oligodactyly sufferers in the Village of Ulutaue, Bone Regency, South Sulawesi. They are different from normal people in the surrounding environment. The symbol \"self-identity\" is given by a normal person in everyday life. The purpose of this research is to find out and explain the self-meaning oligodactyly sufferers. The method of this research is communication phenomenology, examines the experiences with communication and interaction of natural oligodactyly on the surrounding environment. This research uses a qualitative approach based on the subjective interpretive techniques of data collection through interviews and participatory observations with complementary data based on the perspective of the social action and symbolic interaction. This research involves fifteen subjects with ten men and five women selected by purposive. The results of this research categories such as physical abnormalities and form a physical organ. The selfmeaning of physical abnormalities on the fingers, such as spirit-self, optimistic of abandonment, despair, closed, and lazy. The self-meaning of forms a physical organ with oligodactyly sufferers since birth, such as inflicting shame-self, deserve our pity, willpower hard work, patience, and a driving passion.","PeriodicalId":30988,"journal":{"name":"Jurnal Penelitian Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48851535","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Mount Sinabung in Karo Regency of North Sumatera is still active. Training required for government and residents readiness of surrounding mountain to reduce disaster risk through the training of contingency plan model implementation. This study aims to find a model of communication disaster readiness through the Table Top Exercise or TTX. This research uses the descriptive qualitative method and data collection with interview, documentation, observation, and focus group discussion (FGD). FGD participants divided into eight sectoral planning small groups, that divided according to their respective fields: a subdivision of disaster and post-disaster management, SAR and evacuation, health and psychosocial, evacuation and temporary shelter, water and sanitation, transportation, distribution and logistics, security and order, searching, and subdivision of special cattle. The results of the study found that the implementation of disaster readiness communication model of Mount Sinabung eruption is optimal. This communication is what needs to be improved when the eruption occurs. The results of the study contributed as a policy for improvement for Contingency Planning Document as the Regulation of Head of Karo Regency that will be implemented at the end of 2018.
{"title":"Table Top Exercise Disaster Communication Model in Reducing Disaster Risk","authors":"Puji Lestari, E. Paripurno, A. Nugroho","doi":"10.20422/JPK.V22I1.587","DOIUrl":"https://doi.org/10.20422/JPK.V22I1.587","url":null,"abstract":"Mount Sinabung in Karo Regency of North Sumatera is still active. Training required for government and residents readiness of surrounding mountain to reduce disaster risk through the training of contingency plan model implementation. This study aims to find a model of communication disaster readiness through the Table Top Exercise or TTX. This research uses the descriptive qualitative method and data collection with interview, documentation, observation, and focus group discussion (FGD). FGD participants divided into eight sectoral planning small groups, that divided according to their respective fields: a subdivision of disaster and post-disaster management, SAR and evacuation, health and psychosocial, evacuation and temporary shelter, water and sanitation, transportation, distribution and logistics, security and order, searching, and subdivision of special cattle. The results of the study found that the implementation of disaster readiness communication model of Mount Sinabung eruption is optimal. This communication is what needs to be improved when the eruption occurs. The results of the study contributed as a policy for improvement for Contingency Planning Document as the Regulation of Head of Karo Regency that will be implemented at the end of 2018.","PeriodicalId":30988,"journal":{"name":"Jurnal Penelitian Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46264649","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The face of politics in Indonesia is enlivened by the hustle and bustle of non-verbal communication games as part of political discourse. Also through non-verbal communication, politicians mobilize all potential to strengthen the message and political meaning. West Java is one of the regions that will hold the Simultaneous Local Election in 2018. Non-verbal communication is certain to be present as a form of imaging and voice pulling by the candidates who will fight in the West Java regional election. This study defines the meaning behind nonverbal communication displayed by candidates in West Java. This research analyzes various forms of nonverbal communication, visual cultural codes, and refers to the design of visual communication texts. The purpose of this study is to identify nonverbal communication skills of regional head candidates, to identify interpretations of political constituents on nonverbal communication presented by regional head candidates, to identify the KPU's rules and understanding as regulators in interpreting nonverbal communication presented by candidate pairs of regional heads in 4 the location of the 2018 West Java Regional Election. The method used is semiotic analysis of Roland Barthes is to dismantle denotations, connotations and myths by showing every aspect of the symbol that is raised. The conclusions in the nonverbal communication research that are most appropriate in the contestation of the election of the Governor and Deputy Governor of West Java 2018 are the most natural communication and represent the pockets of voters while negating who they are in the political arena of the 2018 West Java Election.
{"title":"Nonverbal Communication of Candidates in Regional Head Election of West Java Region 2018","authors":"Abie Besman, Andika Vinianto Adiputra, Sandi Jaya Saputra","doi":"10.20422/JPK.V22I1.610","DOIUrl":"https://doi.org/10.20422/JPK.V22I1.610","url":null,"abstract":"The face of politics in Indonesia is enlivened by the hustle and bustle of non-verbal communication games as part of political discourse. Also through non-verbal communication, politicians mobilize all potential to strengthen the message and political meaning. West Java is one of the regions that will hold the Simultaneous Local Election in 2018. Non-verbal communication is certain to be present as a form of imaging and voice pulling by the candidates who will fight in the West Java regional election. This study defines the meaning behind nonverbal communication displayed by candidates in West Java. This research analyzes various forms of nonverbal communication, visual cultural codes, and refers to the design of visual communication texts. The purpose of this study is to identify nonverbal communication skills of regional head candidates, to identify interpretations of political constituents on nonverbal communication presented by regional head candidates, to identify the KPU's rules and understanding as regulators in interpreting nonverbal communication presented by candidate pairs of regional heads in 4 the location of the 2018 West Java Regional Election. The method used is semiotic analysis of Roland Barthes is to dismantle denotations, connotations and myths by showing every aspect of the symbol that is raised. The conclusions in the nonverbal communication research that are most appropriate in the contestation of the election of the Governor and Deputy Governor of West Java 2018 are the most natural communication and represent the pockets of voters while negating who they are in the political arena of the 2018 West Java Election.","PeriodicalId":30988,"journal":{"name":"Jurnal Penelitian Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46986579","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In realizing the role of political parties, legislative members had been faced with a battle of political discourse in the courtroom. The purpose of this study is to explore the political communication performance of legislators in the NTT provincial legislature in expressing party ideology. The research method that used is qualitative approach. The results shows that the expression of political party ideology verbally and nonverbally was carried out in accordance with the context and function of political communication politics, leading to the management of audience impressions that display positive emotions, politeness, and impression management and facework strategies. Besides that, the expression of the ideology of political parties by DPRD members is carried out in the form of political lobbying, political negotiations and political rhetoric which presents three political stages as a space for communication. The three forms of political communication have different political agendas communicated among DPRD members, between DPRD members and the government so that the context of political communication often experience message distortions and message inconsistencies which have implications for the quality of communication performance of DPRD members.
{"title":"Ekspresi Partai Politik Anggota Dewan Perwakilan Rakyat Daerah Provinsi Nusa Tenggara Timur","authors":"Yohanes Museng Ola Buluamang","doi":"10.20422/jpk.v22i1.618","DOIUrl":"https://doi.org/10.20422/jpk.v22i1.618","url":null,"abstract":"In realizing the role of political parties, legislative members had been faced with a battle of political discourse in the courtroom. The purpose of this study is to explore the political communication performance of legislators in the NTT provincial legislature in expressing party ideology. The research method that used is qualitative approach. The results shows that the expression of political party ideology verbally and nonverbally was carried out in accordance with the context and function of political communication politics, leading to the management of audience impressions that display positive emotions, politeness, and impression management and facework strategies. Besides that, the expression of the ideology of political parties by DPRD members is carried out in the form of political lobbying, political negotiations and political rhetoric which presents three political stages as a space for communication. The three forms of political communication have different political agendas communicated among DPRD members, between DPRD members and the government so that the context of political communication often experience message distortions and message inconsistencies which have implications for the quality of communication performance of DPRD members.","PeriodicalId":30988,"journal":{"name":"Jurnal Penelitian Komunikasi","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2019-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67541924","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Komunikasi pemasaran merupakan hal penting yang harus diperhatikan karena merupakan salah satu faktor penentu berhasil tidaknya suatu usaha. Studi ini dilakukan untuk menyusun strategi komunikasi pemasaran yang terjadi pada pemasaran ikan teri kering di Kabupaten Maluku Tenggara. Metode penelitian yang digunakan pada penelitian ini adalah deskriptif kualitatif dan analisis data menggunakan analisis Strengths , Weakness , Opportunities , Threats (SWOT). Hasil penelitian menunjukkan, strategi komunikasi pemasaran ikan teri kering di Kabupaten Maluku Tenggara dapat dikatakan sudah baik dengan adanya komunikasi yang baik antara pedagang ikan teri kering dengan pelanggan yang terjadi melalui komunikasi dari mulut ke mulut. Salah satu kelebihan dari kondisi komunikasi pemasaran yang terjadi yaitu saat ini pemasaran ikan teri kering bukan saja dilakukan di Kabupaten Maluku Tenggara tetapi sudah dilakukan diluar daerah Kabupaten Maluku Tenggara. Berdasarkan kondisi tersebut maka strategi komunikasi pemasaran yang sudah dilakukan dapat dipertahankan untuk lebih meningkatkan peluang. Selain itu dapat menerapkan strategi komunikasi pemasaran lainnya seperti penggunaan teknologi (promosi melalui televisi lokal, radio, Facebook, Twitter dan lain-lain) dan tetap mengutamakan kualitas ikan teri kering.
{"title":"Strategi Komunikasi Pemasaran Ikan Teri (Stolephorus sp.) Kering","authors":"C. L. Hasyim, Elisabeth Cory Ohoiwutun","doi":"10.20422/JPK.V21I2.586","DOIUrl":"https://doi.org/10.20422/JPK.V21I2.586","url":null,"abstract":"Komunikasi pemasaran merupakan hal penting yang harus diperhatikan karena merupakan salah satu faktor penentu berhasil tidaknya suatu usaha. Studi ini dilakukan untuk menyusun strategi komunikasi pemasaran yang terjadi pada pemasaran ikan teri kering di Kabupaten Maluku Tenggara. Metode penelitian yang digunakan pada penelitian ini adalah deskriptif kualitatif dan analisis data menggunakan analisis Strengths , Weakness , Opportunities , Threats (SWOT). Hasil penelitian menunjukkan, strategi komunikasi pemasaran ikan teri kering di Kabupaten Maluku Tenggara dapat dikatakan sudah baik dengan adanya komunikasi yang baik antara pedagang ikan teri kering dengan pelanggan yang terjadi melalui komunikasi dari mulut ke mulut. Salah satu kelebihan dari kondisi komunikasi pemasaran yang terjadi yaitu saat ini pemasaran ikan teri kering bukan saja dilakukan di Kabupaten Maluku Tenggara tetapi sudah dilakukan diluar daerah Kabupaten Maluku Tenggara. Berdasarkan kondisi tersebut maka strategi komunikasi pemasaran yang sudah dilakukan dapat dipertahankan untuk lebih meningkatkan peluang. Selain itu dapat menerapkan strategi komunikasi pemasaran lainnya seperti penggunaan teknologi (promosi melalui televisi lokal, radio, Facebook, Twitter dan lain-lain) dan tetap mengutamakan kualitas ikan teri kering.","PeriodicalId":30988,"journal":{"name":"Jurnal Penelitian Komunikasi","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47819197","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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