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Advances in Business Strategy and Competitive Advantage最新文献

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Applying Interdisciplinarity to Globalization, Management, Marketing, and Accountancy Science 将跨学科应用于全球化、管理、营销和会计科学
Pub Date : 2023-10-13 DOI: 10.4018/978-1-7998-8669-3
Vladislav Pavlát, Ladislava Knihová, Lubomír Civín, Jaromír Halík, Radka MacGregor Pelikánová
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引用次数: 0
The Transformation of Global Trade in a New World 新世界中全球贸易的转型
Pub Date : 2022-11-18 DOI: 10.4018/978-1-6684-5950-8
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引用次数: 0
Exploring the Economic Opportunities and Impacts of Migrant Entrepreneurship 探索移民创业的经济机会和影响
Pub Date : 2022-06-30 DOI: 10.4018/978-1-6684-4986-8
Meena Chavan, Sheba Nandkeolyar
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引用次数: 0
Handbook of Research on Digital Innovation and Networking in Post-COVID-19 Organizations 新冠肺炎疫情后组织数字化创新与网络化研究手册
Pub Date : 2022-06-24 DOI: 10.4018/978-1-6684-6762-6
A. Pego
Management methodology and its applicability in society has changed drastically during the COVID-19 pandemic. Organizations have had to adopt new forms of resilience based on the needs of a different consumer. The COVID-19 market is a challenge for both producers and consumers as it meets new needs and a new capacity of merchandising. © 2022 by IGI Global. All rights reserved.
在新冠肺炎大流行期间,管理方法及其在社会中的适用性发生了巨大变化。组织必须根据不同消费者的需求采用新的弹性形式。COVID-19市场对生产者和消费者都是一个挑战,因为它满足了新的需求和新的销售能力。©2022 by IGI Global。版权所有。
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引用次数: 2
Antecedents and Outcomes of Employee-Based Brand Equity 基于员工的品牌资产的前因与结果
Pub Date : 2022-06-17 DOI: 10.4018/978-1-6684-3621-9
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引用次数: 1
Cases on Emerging Market Responses to the COVID-19 Pandemic 新兴市场应对COVID-19大流行案例
Pub Date : 2022-05-06 DOI: 10.4018/978-1-6684-3504-5
R. K. Kovid, V. Kumar
The COVID-19 pandemic was an extreme exogenous shock that had an adverse impact on every facet of human lives, including business. However, the pandemic has also provided an opportunity for companies to alter their business models by adopting digitalization, innovative customer interfaces, and innovative cost and revenue structures. In order to continue not only surviving but thriving through the effects of the pandemic, businesses will have to further improve and realign their models to engage clients, reskill their workforce, and advance the use of supportive technologies. Cases on Emerging Market Responses to the COVID-19 Pandemic provides a set of case studies on corporate and functional strategies adopted by firms irrespective of their industry, ownership type, or size. It highlights the innovative approaches of dealing with crises to survive and sustain the performances that better suit the unique requirements of the pandemic. Covering topics such as crisis management, innovative management strategy, and social entrepreneurship, this book is an essential resource for business leaders, government organizations, hospital administration, educational administration, computer scientists, researchers, and academicians. © 2022 by IGI Global. All rights reserved.
2019冠状病毒病大流行是一场极端的外生冲击,对包括商业在内的人类生活的方方面面产生了不利影响。然而,疫情也为企业提供了通过采用数字化、创新客户界面以及创新成本和收入结构来改变其业务模式的机会。为了在大流行的影响下不仅继续生存,而且继续蓬勃发展,企业必须进一步改进和调整其模式,以吸引客户,重新培训员工,并推进支持性技术的使用。《新兴市场应对COVID-19大流行案例》提供了一组关于企业采取的企业和职能战略的案例研究,无论其行业、所有权类型或规模如何。它强调了应对危机的创新方法,以便更好地适应这一流行病的独特要求,使业绩得以生存和维持。涵盖主题,如危机管理,创新的管理战略,社会企业家精神,这本书是一个重要的资源,商业领袖,政府组织,医院管理,教育管理,计算机科学家,研究人员和学者。©2022 by IGI Global。版权所有。
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引用次数: 0
Handbook of Research on Reinventing Economies and Organizations Following a Global Health Crisis 全球卫生危机后重塑经济和组织研究手册
Pub Date : 2021-06-15 DOI: 10.4018/978-1-7998-6926-9
Márcio Oliveira, Tânia Santos, Marlene Sousa
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引用次数: 5
Digital Innovations for Customer Engagement, Management, and Organizational Improvement 客户参与、管理和组织改进的数字创新
Pub Date : 2020-06-12 DOI: 10.4018/978-1-7998-5171-4
K. Sandhu
Over the past several years, digital technologies have reestablished the ways in which corporations operate. On one hand, technology has allowed companies to build a stronger knowledge of its customer base, contributing to better consumer engagement strategies. On the other hand, these technologies have also integrated into the management and daily operations of companies, resulting in increased performance and organizational improvement. Remaining up to date with the implementation of these cutting-edge technologies is key to a company?s continued success. Digital Innovations for Customer Engagement, Management, and Organizational Improvement is an essential reference source that discusses and strategizes the latest technologies and innovations and their integration, implementation, and use in businesses, as well as lifelong learning strategies in a digital environment. Featuring research on topics such as consumer engagement, e-commerce, and learning management systems, this book is ideally designed for managers, business executives, marketers, consumer analysts, IT consultants, industry professionals, academicians, researchers, and students.... Download ebook, read file pdf Digital Innovations for Customer Engagement, Management, and Organizational Improvement
在过去的几年里,数字技术已经重建了企业的运作方式。一方面,技术使公司能够建立更强大的客户基础知识,有助于更好的消费者参与战略。另一方面,这些技术也已经融入到公司的管理和日常运营中,从而提高了绩效和组织结构。保持对这些尖端技术的最新应用是一个公司的关键。S持续的成功。《客户参与、管理和组织改进的数字创新》是一本重要的参考资料,它讨论了最新技术和创新及其在企业中的集成、实施和使用,以及数字环境中的终身学习策略。特色研究主题,如消费者参与,电子商务和学习管理系统,这本书是理想的设计为经理,企业高管,营销人员,消费者分析师,IT顾问,行业专业人士,院士,研究人员和学生....客户参与、管理和组织改进的数字创新
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引用次数: 2
Achieving Peak Sales Performance for Optimal Business Value and Sustainability 为实现最佳的业务价值和可持续发展,实现高峰销售业绩
Pub Date : 2019-10-25 DOI: 10.4018/978-1-7998-1639-3
Carlton Brown
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引用次数: 0
Handbook of Research on Entrepreneurial Leadership and Competitive Strategy in Family Business 家族企业的企业领导与竞争战略研究手册
Pub Date : 2019-04-01 DOI: 10.4018/978-1-5225-8012-6
Salvador Samuel Guajardo Treviño, Aurora Correa Flores, Bárbara Isabel Mojarro Durán, A. Fraile
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引用次数: 11
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Advances in Business Strategy and Competitive Advantage
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