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Indications of Predatory Pricing on Tiktok Shop and Its Impact on MSME Actors 抖音商店掠夺性定价的迹象及其对中小微企业行为者的影响
Pub Date : 2023-11-14 DOI: 10.25139/sng.v13i2.7243
Afifatus Sholikhah, Edita Rachma Kamila, Laily Muzdalifah
There are indications of predatory pricing carried out by tiktok shop as an e-commerce. The action is practiced through flash sales, live streaming and discounts that continue to be carried out at any time. This study aims to analyse the indications of predatory pricing on tiktok shop and its impact on MSME players in Sidoardo Regency. The method used in this research is qualitative by conducting literature studies and interviews. The results showed that tiktok shop had a negative impact on MSMEs in Sidoarjo Regency.
有迹象表明,抖音商店作为电子商务进行了掠夺性定价。这一行动是通过限时抢购、直播和折扣来实施的,这些活动随时都在进行。本研究旨在分析抖音商店掠夺性定价的迹象及其对Sidoardo Regency的MSME玩家的影响。本研究采用文献研究和访谈的定性方法。结果表明,抖音商店对西多阿若县中小微企业有负面影响。
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引用次数: 0
The Influence of Modern Transformation Leadership from The Director of The Travel Bureau, Work Motivation, Work Discipline on Employee Performance at PT. Kusuma Citra Travelindo Surabaya susuuma Citra Travelindo Surabaya旅游局局长现代转型领导、工作动机、工作纪律对员工绩效的影响
Pub Date : 2023-10-30 DOI: 10.25139/sng.v13i2.6915
None Indrasto Kurniadi
The aim of this study was to examine the combined and individual effects of the Main Director's leadership, work motivation, and work discipline on employee performance at PT. Kusuma Citra Travelindo Surabaya. The study included the entire population of PT. Kusuma Citra Travelindo Surabaya, which consisted of 30 individuals including the Main Director and non-permanent employees. Due to the small population size, a census technique was employed as the sampling method. The findings revealed that leadership, work motivation, and work discipline had a positive influence on the performance of Travel Bureau employees. The correlation coefficient analysis indicated a significant and moderately strong relationship between the Main Director's leadership variables, work motivation, work discipline, and employee performance. Specifically, work discipline emerged as the variable with the most dominant effect on employee performance, as evidenced by its greater standardized beta coefficient value compared to the other variables. To summarize, this study highlights that the leadership of the Main Director, along with work motivation and work discipline, significantly contribute to employee performance in the Travel Bureau. Among these variables, work discipline appears to have the greatest impact on employee performance. The findings imply the importance of fostering work discipline in enhancing employee performance, offering valuable insights for the management and HR practices of PT. Kusuma Citra Travelindo Surabaya.
本研究的目的是考察susuuma Citra Travelindo Surabaya首席董事的领导能力、工作动机和工作纪律对员工绩效的综合影响和个人影响。该研究包括PT. Kusuma Citra Travelindo Surabaya的全部人口,包括主要董事和非常任雇员在内的30人。由于人口规模小,采用普查技术作为抽样方法。研究结果显示,领导能力、工作动机和工作纪律对旅行社员工的绩效有正向影响。相关系数分析显示,主管领导各变量与工作动机、工作纪律、员工绩效之间存在显著且中强的相关关系。具体而言,工作纪律成为对员工绩效影响最大的变量,其标准化贝塔系数值高于其他变量。综上所述,本研究强调了总指挥的领导,以及工作动机和工作纪律,对旅游局员工的绩效有显著的影响。在这些变量中,工作纪律似乎对员工绩效的影响最大。研究结果表明,培养工作纪律在提高员工绩效方面的重要性,为susuuma Citra Travelindo Surabaya的管理和人力资源实践提供了有价值的见解。
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引用次数: 0
PENGARUH PELATIHAN DAN PENILAIAN KERJA TERHADAP PRODUKTIVITAS KERJA PEGAWAI BADAN PUSAT STATISTIK LABUHANBATU 培训和工作评估对葫芦统计数据中心工作人员生产力的影响
Pub Date : 2023-10-20 DOI: 10.33474/jimmu.v8i2.20757
Fadly Abdillah Nafis, Laylan Syafina, Muhammad Ikhsan Harahap
Di era globalisasi, perusahaan perlu beroperasi dengan baik. Karyawan juga memerlukan tinjauan kinerja untuk menetapkan harapan untuk perilaku di masa depan. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh pelatihan dan penilaian kerja terhadap Produktivitas Kerja Pegawai Badan Pusat Statistik (BPS) Labuhanbatu. Metode yang digunakan dalam penelitian ini menggunakan pendekatan mix method ataupun penelitian yang menggunakan dua pendekatan yaitu kuantitatif dan dilanjutkan dengan penelitian kualitatif untuk memperjelas hasil penelitian. Dalam penelitian kuantitatif sampel yang digunakan adalah sebanyak 42 karyawan dari karyawan Pegawai Badan Pusat Statistik (BPS) dan dalam penelitian kualitatif objek penelitiannya adalah kepala Badan Pusat Statistik (BPS) Labuhanbatu sebagai informan 1 menggunakan analisis wawancara model analisis interaktif. Hasil penelitian ini menunjukkan bahwa Faktor pelatihan, secara parsial tidak memiliki pengaruh terhadap produktivitas kerja pegawai Badan Pusat Statistik (BPS) Labuhanbatu. Dengan hasil thitung ttable (8.165 > 1.681). The training and work assessment variables simultaneously (together) have a significant influence on the work productivity of Labuhanbatu Central Statistics Agency (BPS) employees based on the F test, where Fcount > Ftable (47.820 > 2.83).
在全球化时代,企业需要发挥良好的作用。员工还需要绩效评估来定义对未来行为的期望。本研究的目的是确定工作培训和工作评估对南瓜石统计生产力(BPS)的影响。本研究采用的方法是混合方法或采用两种方法的定量方法,然后采用定性研究来澄清研究结果。在数量研究中,使用的样本中有42名员工来自统计局(BPS)员工,在定性研究中,研究对象是静止的统计局主管(BPS),利用互动访谈模式分析作为参考。这项研究的结果表明,培训因素部分不会影响南瓜田统计人员的工作效率。随着< ttabth(在全球化时代0.929年)的产量,该公司需要相当好的运作。就业人员还需要对未来行为的预测。《aim》这个研究是需要个重大效应的培训和工作评估《工作productivity of Labuhanbatu中央统计机构(BPS) employees。这种方法在这个研究中使用,一种混合的方法通过或研究,ux两种方法通过会计研究进行量和遵守研究结果。在定量研究中,样本使用的是42个值得参照的研究对象,研究对象是中央统计机构的头。这项研究的结果表明,部分经营者对中央统计机构的工作生产没有影响。伯爵推荐的< ttable(0,929 < 1681)。部分工作评估变量对中央民主机构的工作结果有重大影响。基于t计算>的结果ttable (8165 >)1.681)。同时进行的培训和工作评估有很大的影响方便(47,820 >2 . 83)。
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引用次数: 0
The Effect of Service Quality, Reputation, and Perceived Price on Purchase Decisions with Customer Satisfaction as an Intervening Variable (Study on Parents of Students at Ciputra School Surabaya) 服务质量、声誉和感知价格对购买决策的影响,并以顾客满意为中介变量(对泗水Ciputra学校学生家长的研究)
Pub Date : 2023-10-17 DOI: 10.25139/sng.v13i2.7103
Widarso Bekti Kumoro, None Denpharanto Agung Krisprimandoyo
The purpose of this study is to test and analyze the influence of Service Quality, Reputation, and Perceived Price on Purchase Decisions and Customer Satisfaction among parents of Ciputra School Surabaya students, as well as to test and analyze the mediating role of Customer Satisfaction in the influence of Service Quality on Purchase Decision and the power of Reputation on Purchase Decision. Service Quality (X1), Reputation (X2), Perceived Price (X3), Customer Satisfaction (Z), and Purchase Decision (Y) are the variables analyzed in this study. Path analysis (Path Analysis) is a technique for analyzing data that begins with the processing of questionnaire data to analyze respondent characteristics and descriptive statistics on the variables Service Quality X1, Reputation (X2), Perceived Price (X3), Customer Satisfaction (Z), and Purchase Decision (Y)—tools for data analysis utilizing PLS with Smart PLS software. The results of testing the hypotheses indicate that Service Quality, Reputation, and Perceived Price have a positive and statistically significant effect on Purchase Decisions. Service Quality and Reputation have a positive and statistically significant influence on Customer Satisfaction, whereas Perceived Price has no effect. Customer Satisfaction could mediate the impact of Service Quality on Purchase Decisions but could not judge the results of Reputation and Perceived Price on Purchase Decisions. The findings of this study indicate that Service Quality has a significant impact on Purchase Decisions made by parents of Ciputra School Surabaya, necessitating the implementation of a number of strategies by management to ensure the future viability and growth of Ciputra School.
本研究的目的是检验和分析服务质量、声誉和感知价格对泗水Ciputra学校学生家长购买决策和顾客满意度的影响,检验和分析顾客满意度在服务质量对购买决策的影响中的中介作用以及声誉对购买决策的作用。服务质量(X1)、声誉(X2)、感知价格(X3)、顾客满意度(Z)和购买决策(Y)是本研究分析的变量。路径分析(路径分析)是一种分析数据的技术,从调查问卷数据的处理开始,分析受访者的特征和对变量服务质量X1,声誉(X2),感知价格(X3),客户满意度(Z)和购买决策(Y)的描述性统计数据-利用智能PLS软件进行数据分析的工具。检验假设的结果表明,服务质量、声誉和感知价格对购买决策有显著的正向影响。服务质量和声誉对顾客满意有显著的正向影响,而感知价格对顾客满意没有影响。顾客满意可以中介服务质量对购买决策的影响,但不能判断信誉和感知价格对购买决策的影响。本研究结果显示,服务品质对泗水Ciputra学校家长的购买决策有显著影响,因此需要管理层实施一系列策略,以确保Ciputra学校未来的生存和发展。
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引用次数: 0
PENGARUH E-SERVICE QUALITY DAN PRICE DISCOUNT TERHADAP KEPUTUSAN PEMBELIAN DI MARKETPLACE SHOPEE 电子服务质量和价格折扣对 shopee 市场购买决策的影响
Pub Date : 2023-10-15 DOI: 10.33474/jimmu.v8i2.20558
None Taufikur Rahman, None Rena Feri Wijayanti
Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh E-service quality dan price discount terhadap keputusan pembelian di marketplace Shopee. Data penelitian ini diperoleh dari 100 responden yang merupakan konsumen generasi Z di Kabupaten Sumenep. Teknik pengambilan sampel menggunakan metode purposive sampling dengan kriteria responden pernah melakukan pembelian di Shopee, pernah mendapat diskon, dan pernah menghubungi customer service. Penelitian ini dilakukan dengan menyebarluaskan kuesioner secara online melalui Google Forms dan data diolah dengan SPSS. Hasil penelitian ini menunjukkan E-service quality dan price discount memiliki pengaruh yang signifikan terhadap keputusan pembelian di marketplace Shopee baik secara parsial maupun simultan. This research aims to test and analyze the influence of E-service quality and price discount on purchasing decisions in the Shopee marketplace. The data for this study was collected from 100 respondents who are Generation Z consumers in Sumenep Regency. The sampling technique used was purposive sampling with the criteria that respondents have made purchases on Shopee, received discounts, and contacted customer service. The research was conducted by distributing an online questionnaire through Google Forms, and thedata were processed using SPSS. The results of this study indicate that E-service quality and price discount have a significant influence on purchasing decisions in the Shopee marketplace, both partially and simultaneously.
本网站的目的是为了在 Shopee 电子市场上提高电子服务的质量和价格折扣。苏梅尼普省共有 100 个响应者,其中包括 Z 世代的用户。采样技术采用了目的性采样方法,并根据响应者的标准来确定是否能在 Shopee 购买商品、是否能改善磁盘以及是否能提供客户服务。通过谷歌表单和 SPSS 数据,在线问卷调查的结果得到了证实。研究结果表明,电子服务质量和价格折扣是Shopee购物网站的重要组成部分。本研究旨在测试和分析电子服务质量和价格折扣对 Shopee 市场购买决策的影响。本研究的数据来自苏梅尼普地区 Z 世代消费者中的 100 名受访者。采用的抽样技术是目的性抽样,标准是受访者曾在 Shopee 上购物、获得过折扣并联系过客户服务。研究通过谷歌表格发放在线问卷,并使用 SPSS 对数据进行处理。研究结果表明,电子服务质量和价格折扣对在 Shopee 市场上的购买决策具有重要影响,这两种影响同时存在。
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引用次数: 0
PENGARUH PERSEPSI KEAMANAN, KETERSEDIAAN FITUR, NORMA SUBJEKTIF TERHADAP LOYALITAS MELALUI KEPUTUSAN PENGGUNAAN MOBILE BANKING 通过流动银行的决定,安全感知、特性的可用性、忠诚度对忠诚度的影响
Pub Date : 2023-10-09 DOI: 10.33474/jimmu.v8i2.20677
None Agung Nugroho Lutfi Imam Fahrudi, None Anni Rahimah, Nanik Wahyuningtiyas
Penelitian ini bertujuan untuk menganalisis pengaruh persepsi keamanan, ketersediaan fitur dan norma subjektif berpengaruh signifikan terhadap keputusan penggunaan mobile banking secara parsial. Persepsi keamanan, ketersediaan fitur dan norma subjektif berpengaruh signifikan terhadap loyalitas penggunaan mobile banking secara parsial. Persepsi keamanan, ketersediaan fitur dan norma subjektif berpengaruh signifikan terhadap loyalitas penggunaan mobile banking melalui keputusan penggunaan. Studi ini menggunakan metode survei daring untuk mengumpulkan data dari pengguna aplikasi mobile bangking yang beragam. SEM analisis digunakan untuk menguji pengaruh dengan menggunakan Smart-PLS sebagai alat analisisnya. Hasil penelitian ini menunjukkan bahwa persepsi keamanan dan norma subjektif berpengaruh signifikan terhadap keputusan penggunaan mobile banking dan ketersediaan fitur tidak berpengaruh signifikan terhadap keputusan penggunaan. Variabel yang berpengaruh langsung terhadap loyalitas adalah variabel persepsi keamanan sedangkan norma subjectif dan ketersediaan fitur tidak berpengaruh signifikan terhadap loyalitas pengguna mobile banking. Persepsi keamanan, ketersediaan fitur dan norma subjektif tidak berpengaruh signifikan terhadap loyalitas melalui keputusan penggunaan. This research aims to analyze the influence of security perceptions, feature availability and subjective norms which have a significant partial effect on the decision to use mobile banking. Perceived security, feature availability and subjective norms have a significant effect on partial loyalty in using mobile banking. Perceptions of security, feature availability and subjective norms have a significant influence on loyalty in using mobile banking through usage decisions. This study uses an online survey method to collect data from various mobile banking application users. SEM analysis is used to test the effect using Smart-PLS as an analysis tool. The results of this research indicate that perceived security and subjective norms have a significant influence on the decision to use mobile banking and feature availability does not have a significant influence on the decision to use. The variable that has a direct effect on loyalty is the perceived security variable, while subjective norms and feature availability do not have a significant effect on the loyalty of mobile banking users. Perceived security, feature availability and subjective norms do not have a significant effect on loyalty through usage decisions.
本研究旨在分析安全感知、主观特征和规范对部分流动银行使用决策的影响。安全感知、主观特性和规范对部分使用流动银行的忠诚度有重大影响。通过使用决定,安全感知、特征可用性和主观规范对流动银行使用的忠诚度有重大影响。该研究采用在线调查方法收集不同的bangking移动应用程序用户的数据。SEM分析是用来测试其影响的,使用smart - please作为分析工具。研究结果表明,安全感知和主观规范对流动银行使用决策和功能的可用性没有显著影响使用决策。直接影响忠诚度的变量是安全感知变量,而主体规范和可用性对流动银行用户的忠诚度没有显著影响。通过使用决定,安全知觉、主观特征的可行性和规范对忠诚没有重大影响。& # x0D;这项研究旨在分析安全措施的影响、风险和目标标准,这些标准对使用流动银行的决定产生了重要的党派影响。通过流动银行,安全措施、目标性和目标性有一个重要的分区忠诚作用。通过美国的流动银行决定,通过流动银行对忠诚有重大影响。这项在线调查方法是收集来自不同手机银行应用程序的数据。SEM analysis被用来测试使用智能智能工具分析的效果。这一研究的结果对利用流动银行和火灾的决定的决定有很大的影响。这种对忠诚的直接影响是现有安全措施的变化,而这种学科的标准和功能甚至都没有对流动银行的忠诚产生重要影响。通过美国的决策,安全、牺牲和主题的标准没有对忠诚产生重大影响。& # x0D;
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引用次数: 0
PENGARUH GAYA KEPEMIMPINAN, KOMUNIKASI EFEKTIF DAN PENGAMBILAN KEPUTUSAN TERHADAP KINERJA KARYAWAN PT WIWA COMPANY DI KOTA SOLO 领导风格的影响,有效的沟通和决策对梭罗公司PT WIWA公司员工绩效的影响
Pub Date : 2023-10-07 DOI: 10.33474/jimmu.v8i2.20672
Riga Asa Wiwa, Meidi Syaflan, Lilik Ambarwati
Tujuan penelitian ini adalah untuk mengetahui bagaimana gaya kepemimpinan, komunikasi efektif, dan pengambilan keputusan secara parsial mempengaruhi kinerja pekerja. Hal ini juga berupaya untuk memastikan bagaimana faktor-faktor ini berhubungan dengan kinerja pekerja jika digabungkan. Memanfaatkan penelitian deskriptif adalah metodologi penelitiannya. Masing-masing dari 45 karyawan PT. Perusahaan Wiwa yang dijadikan objek penelitian dalam penelitian ini yang meliputi seluruh karyawan perusahaan tersebut. Sebagai bagian dari penelitian ini, kuesioner digunakan untuk mengumpulkan data. Metode analisis regresi berganda diterapkan dalam penelitian ini. Temuan dari penelitian ini menunjukkan bahwa gaya seorang pemimpin tidak berpengaruh secara signifikan dan positif terhadap kinerja tenaga kerjanya. Dampak komunikasi yang efisien terhadap kinerja pekerja bersifat positif dan substansial. Tindakan pengambilan keputusan mempunyai dampak yang penting dan menguntungkan terhadap kinerja karyawan. Gaya seorang pemimpin, komunikasi yang baik, dan pengambilan keputusan secara bersamaan semuanya berdampak positif dan signifikan terhadap kinerja anggota timnya. The aim of this research is to find out how leadership style, effective communication and decision making partially influence worker performance. It also seeks to ascertain how these factors relate to worker performance when combined. Utilizing descriptive research is the research methodology. Each of the 45 employees of PT. The Wiwa company which was used as the research object in this study included all employees of the company. As part of this research, questionnaires were used to collect data. The multiple regression analysis method was applied in this research. The findings of this research indicate that a leader's style does not have a significant and positive effect on the performance of his workforce. The impact of efficient communication on employee performance is positive and substantial. Decision-making actions have an important and beneficial impact on employee performance. A leader's style, good communication, and simultaneous decision making all have a positive and significant impact on the performance of their team members.
本研究的目的是确定领导力、有效沟通和决策的部分方式如何影响员工的表现。它还试图确定这些因素如何与工人的表现结合在一起。利用描述性研究是研究方法论。PT. Wiwa公司45名员工中的每一名都是该研究的对象,该研究涉及该研究的所有员工。作为这项研究的一部分,问卷是用来收集数据的。本研究采用了多种回归分析方法。这项研究的结果表明,领导者的风格对工作表现没有显著和积极的影响。有效沟通对工人绩效的影响是正面和实质性的。决策行为对员工的表现有重要和有益的影响。一个领导者的风格,良好的沟通和决策同时对他的团队成员的表现产生积极和重要的影响。这项研究的目标是发现领导方式、有效沟通和决策如何部分影响表现。它还需要确定这些因素在联合时的表现。实用主义研究就是实践。这项研究中,每45名员工中就有一名是本公司的研究对象。作为这项研究的一部分,问题被用来收集数据。多种回归分析方法正在研究中应用。这项研究的最终结果是,领导者的风格没有必要,对他工作的表现没有有效的影响。在任何形式的正面和物质上对通信的影响。决策行动对演出有重大影响。一个领导者的风格、良好的沟通和同时发生的同时的决定都对他们的成员的表现产生了积极和重要的影响。
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引用次数: 0
PENINGKATAN MINAT BELI ULANG MELALUI KEPERCAYAAN, PROMOSI, E- SERVICE QUALITY, SERTA KEMUDAHAN DI TOKOPEDIA DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING 通过信任、促销、E-提供优质服务,以及以消费者满意度为变量的身份在TOKOPEDIA中获得便利,从而增加了重新购买的兴趣
Pub Date : 2023-10-06 DOI: 10.33474/jimmu.v8i2.20193
None Mahmud, None Suhita Whini Setyahuni, None Mochammad Eric S.W, None Galuh Tri Pratiwi
Tujuan penelitian ini adalah untuk menganalisis pengaruh kepercayaan, promosi, e-service quality, dan kemudahan terhadap minat beli ulang dengan kepuasan konsumen sebagai variabel intervening. Populasi penelitian ini adalah konsumen yang pernah melakukan pembelian produk di Tokopedia. Sampel yang diambil sebanyak 100 konsumen. Teknik pengambilan sampelnya purposive sampling. Jenis data yang digunakan adalah data primer. Metode pengumpulan data menggunakan kuisioner. Teknik analisis yang digunakan adalah analisis jalur. Hasil analisis bagian pertama menunjukkan bahwa : Kepercayaan, Promosi, E-Service Quality dan Kemudahan berpengaruh positif dan signifikan terhadap kepuasan konsumen. Sedangkan analisis bagian kedua yaitu Kepercayaan, Promosi, E-Service Quality dan Kemudahan berpengaruh secara signifikan dan positif terhadap minat beli ulang. Kemudian Kepuasan Konsumen berdampak secara signifikan dan positif terhadap minat beli ulang
本研究的目的是分析信任、促销、电子服务质量以及消费者满意度作为变量干预的兴趣的可行性。研究对象是曾经在Tokopedia购买产品的消费者。他们采集了大约100名消费者的样本。采样技术。所使用的数据类型是原始数据。数据收集方法采用问卷调查法。所使用的分析技术是通路分析。第一部分的分析结果表明:信任、促进、电子服务质量和便利对消费者满意度有积极而显著的影响。而对第二部分的分析,即信任、晋升、电子服务质量和便利,对回购感具有重大和积极的影响。然后,消费者满意度对回购的兴趣产生了显著和积极的影响
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引用次数: 0
OPTIMALISASI SEARCH ENGINE & SOCIAL MEDIA MARKETING : STRATEGI MENINGKATKAN MINAT WISATAWAN DI KABUPATEN BANDUNG BARAT (KBB) 搜索引擎和社交媒体营销优化:巴拉圭搜索和社交媒体部(KBB)的营销战略
Pub Date : 2023-10-05 DOI: 10.33474/jimmu.v8i2.20563
None Dinda Kayani Putri Bestari, None Gina Apryani Nurunnisha
Indonesia has incredible natural beauty, cultural diversity, and interesting historical values. West Bandung Regency (KBB), is one of the places where tourism is growing rapidly. This is indicated by the number of tourist destinations spread across two divisions (12) sub-districts in the West Bandung Regency (KBB) area, currently the total number of tourist destinations in the KBB area is forty-one destinations. However, based on data from the West Java Regional Opinion Agency, in 2021 there was a decrease in the number of tourists by 44%, this cannot be ignored considering the large potential for regional income from natural tourism in the KBB region. Through this research, the author aims to analyze the utilization of search engine optimization, social media marketing as an effort to increase tourist interest in the West Bandung Regency (KBB) area which ultimately has an impact on customer live value for the tourism sector. The respondents in this study were 150 people who live in Bandung and Jabodetabek. The results of this study indicate that there is a significant influence of the application of SMM and SEO on the formation of brand knowledge and indirectly has an impact on interest in traveling to Sarae Hills tourist area, West Bandung Regency, precisely has a significant impact on preferential and exploratory interest. However, the interactivity indicator in the SMM variable has a fairly low influence, this is because the information conveyed through Sarae Hills social media content is considered informative enough. Furthermore, in the SEO variable, organic search engine optimization is still a solution, considering the impact of organic search optimization has a long-term impact on the formation of company value.
印尼拥有令人难以置信的自然美景、文化多样性和有趣的历史价值。西万隆摄政区(KBB)是旅游业迅速发展的地方之一。这是由旅游目的地的数量分布在两个分区(12)街道在西万隆县(KBB)地区,目前在KBB地区的旅游目的地总数是41个目的地。然而,根据西爪哇地区民意机构的数据,2021年游客数量减少了44%,考虑到KBB地区自然旅游的巨大区域收入潜力,这一点不容忽视。通过本研究,作者旨在分析利用搜索引擎优化、社交媒体营销来提高游客对西万隆丽影(KBB)地区的兴趣,最终对旅游部门的客户生活价值产生影响。这项研究的调查对象是居住在万隆和贾博德塔贝克的150人。本研究结果表明,SMM和SEO的应用对品牌知识的形成有显著影响,并间接影响到西万隆丽州萨拉山旅游区的旅游兴趣,即对优先性和探索性兴趣有显著影响。然而,SMM变量中的交互性指标的影响相当低,这是因为通过Sarae Hills社交媒体内容传达的信息被认为是信息量足够的。再者,在SEO变量中,有机搜索引擎优化仍然是一种解决方案,考虑到有机搜索优化的影响对公司价值的形成有着长期的影响。
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引用次数: 0
WHAT LEADS TO COUNTERPRODUCTIVE WORK BEHAVIOR? PREDICTING THE EFFECT OF RESISTANCE TO CHANGE 什么会导致适得其反的工作行为?预测抵制变革的影响
Pub Date : 2023-09-25 DOI: 10.25139/sng.v13i2.6574
Miftachul Mujib, Masitha Fahmi Wardhani, Rudi Kurniawan
There is still limited literature on organizational change management that focuses on examining the impact of resistance to change on deviant work behavior. This study examines the effect of resistance on changes in counterproductive work behavior. Change information is proposed as a moderating variable in the effect of resistance on changes to counterproductive work behavior. This study took a population of lecturers in the context of organizational change in higher education institutions with the establishment of the MBKM Curriculum as a substitute for the previous curriculum. Data were obtained from a sample of 156 using a random sampling technique. Data analysis used the SEM-PLS technique with the Warp-PLS application. The study results prove that resistance to change has a positive effect on counterproductive work behavior. However, the study results contradict the second hypothesis, where the moderating effect of change information is positive. These results contribute to developing organizational change management literature that has not been studied before by providing evidence that resistance to change can lead to counterproductive work behavior. The results of this study also explain the need for organizations to deal with resistance to organizational change shown by employees so that it does not lead to behavior that is detrimental to the organization, such as counterproductive work behavior
关于组织变革管理的文献仍然有限,这些文献关注的是对变革的抵制对异常工作行为的影响。本研究探讨阻力对反生产行为改变的影响。变化信息被认为是阻力对反生产行为变化影响的调节变量。本研究以高等教育机构组织变革背景下的讲师为研究对象,以MBKM课程取代以往的课程。使用随机抽样技术从156个样本中获得数据。数据分析使用SEM-PLS技术和Warp-PLS应用程序。研究结果证明,抗拒改变对反生产行为有积极的影响。然而,研究结果与第二种假设相矛盾,即变化信息的调节作用是积极的。这些结果有助于发展组织变革管理文献,这些文献以前没有被研究过,它们提供了证据,证明抵制变革会导致适得其反的工作行为。这项研究的结果也解释了组织需要处理员工对组织变革的抵制,这样就不会导致对组织有害的行为,比如反生产行为
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Sinergi Jurnal Ilmiah Ilmu Manajemen
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