Influencer marketing is one of the strategies used to influence consumers in deciding on purchases through Instagram social media. However, along with the development of Instagram social media, the number of influencers on Instagram social media has also grown, which makes it difficult for brands to choose the right influencers to influence Generation Z to make purchase decisions. Generation Z, the majority of Indonesia's population, is the digital generation that most often makes online purchases. The phenomenon of impulse buying or unplanned purchases is a phenomenon that can be an opportunity for business actors to develop their marketing strategies to increase sales. This study aimed to analyze the factors that can influence the impulse buying behavior of Generation Z on Instagram. The survey was conducted based on a sample of 109 Instagram users in Indonesia who had made impulse purchases because they saw content uploaded by Influencers on Instagram. The results of this study state that factors in influencer marketing that can influence the impulse buying behavior of Generation Z on Instagram social media are source credibility moderated by the type of influencer. Source credibility has 3 components: expertise, attractiveness, and trustworthiness. At the same time, the type of influencer is divided into micro-influencers and macro-influencers, which are measured based on the number of followers they have. Furthermore, the findings from this study have beneficial implications for developing effective Instagram marketing communication strategies with the Generation Z target market.
Keywords: Generation Z, Impulse Buying, Source Credibility, Influencer Marketing
{"title":"FACTORS IN INFLUENCER MARKETING THAT AFFECT GENERATION Z'S IMPULSE BUYING BEHAVIOR ON INSTAGRAM","authors":"Fadhilah F, None Galih Ginanjar Saputra","doi":"10.25139/sng.v13i2.6683","DOIUrl":"https://doi.org/10.25139/sng.v13i2.6683","url":null,"abstract":"Influencer marketing is one of the strategies used to influence consumers in deciding on purchases through Instagram social media. However, along with the development of Instagram social media, the number of influencers on Instagram social media has also grown, which makes it difficult for brands to choose the right influencers to influence Generation Z to make purchase decisions. Generation Z, the majority of Indonesia's population, is the digital generation that most often makes online purchases. The phenomenon of impulse buying or unplanned purchases is a phenomenon that can be an opportunity for business actors to develop their marketing strategies to increase sales. This study aimed to analyze the factors that can influence the impulse buying behavior of Generation Z on Instagram. The survey was conducted based on a sample of 109 Instagram users in Indonesia who had made impulse purchases because they saw content uploaded by Influencers on Instagram. The results of this study state that factors in influencer marketing that can influence the impulse buying behavior of Generation Z on Instagram social media are source credibility moderated by the type of influencer. Source credibility has 3 components: expertise, attractiveness, and trustworthiness. At the same time, the type of influencer is divided into micro-influencers and macro-influencers, which are measured based on the number of followers they have. Furthermore, the findings from this study have beneficial implications for developing effective Instagram marketing communication strategies with the Generation Z target market.
 Keywords: Generation Z, Impulse Buying, Source Credibility, Influencer Marketing","PeriodicalId":31585,"journal":{"name":"Sinergi Jurnal Ilmiah Ilmu Manajemen","volume":"76 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135867536","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Regional Public Hospital (RSUD) Bhakti Dharma Husada Surabaya City is one form of facility in an effort to develop and improve services in the health sector. Initial indications found at the Bhakti Dharma Husada Hospital in Surabaya City indicate that there are still deficiencies in providing services which indicate the lack of maximum performance of existing employees. The purpose of this study was to examine and analyze the influence of Organizational Commitment and Transformational Leadership on Employee Performance through Organizational Citizenship Behavior in Employees of Bhakti Dharma Husada Hospital, Surabaya City. The sample population is employees at the Bhakti Dharma Husada Hospital in Surabaya City with a total of 113 employees. The sampling technique used is saturated sampling technique. Source of data used is primary data. The research method uses quantitative methods. Data collection techniques using a questionnaire. The analysis technique chosen to analyze the data is The SEM using PLS. The results of the study show that Organizational Commitment and Transformational Leadership affect Employee Performance and Organizational Citizenship Behavior at Bhakti Dharma Husada Hospital, Surabaya City; Organizational Citizenship Behavior has a significant effect on Employee Performance; while Organizational Commitment and Transformational Leadership have a significant influence on Employee Performance through Organizational Citizenship Behavior at RSUD Bhakti.
{"title":"Influence Commitment Organization, Transformational Leadership On Performance Through Organizational Citizenship Behavior RSUD Bhakti Dharma Husada Surabaya","authors":"None Rianita Etty Mardyastuti1","doi":"10.25139/sng.v13i2.6758","DOIUrl":"https://doi.org/10.25139/sng.v13i2.6758","url":null,"abstract":"Regional Public Hospital (RSUD) Bhakti Dharma Husada Surabaya City is one form of facility in an effort to develop and improve services in the health sector. Initial indications found at the Bhakti Dharma Husada Hospital in Surabaya City indicate that there are still deficiencies in providing services which indicate the lack of maximum performance of existing employees. The purpose of this study was to examine and analyze the influence of Organizational Commitment and Transformational Leadership on Employee Performance through Organizational Citizenship Behavior in Employees of Bhakti Dharma Husada Hospital, Surabaya City. The sample population is employees at the Bhakti Dharma Husada Hospital in Surabaya City with a total of 113 employees. The sampling technique used is saturated sampling technique. Source of data used is primary data. The research method uses quantitative methods. Data collection techniques using a questionnaire. The analysis technique chosen to analyze the data is The SEM using PLS. The results of the study show that Organizational Commitment and Transformational Leadership affect Employee Performance and Organizational Citizenship Behavior at Bhakti Dharma Husada Hospital, Surabaya City; Organizational Citizenship Behavior has a significant effect on Employee Performance; while Organizational Commitment and Transformational Leadership have a significant influence on Employee Performance through Organizational Citizenship Behavior at RSUD Bhakti.","PeriodicalId":31585,"journal":{"name":"Sinergi Jurnal Ilmiah Ilmu Manajemen","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135924195","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-15DOI: 10.33474/jimmu.v8i2.20404
Nur Fariz, Unggul Kustiawan
This study seeks to examine the influence of brand love formed by brand experience and brand trust on e-satisfaction and see the possibility of customers to return to using online services, especially in the field of food products. This survey were selected using purposive sampling in Jabota (an acronym of Jakarta – Bogor – Tangerang) with the sampling criteria of this study is online food delivery customers, was conducted in October - November 2020 with interviews using questionnairesusers, using a survey with online questionnaires. Data analysis used factor analysis and Lisrel-structural equation modeling (SEM). The findings of this study are hypotheses that support, among others, brand experience contributes to brand love, then brand love shows positive results that affect e-satisfaction, and brand love also has a positive effect with re-purchase intentions. This resaurce interpreted while brand trust does not have a positive effect on brand love, brand experience does not show positive results on re-purchase intention and e-satisfaction also does not contribute positively to re-purchase intention. This study interprets the brand factors that influence e-purchase intentions as influenced by brand love, e satisfaction, brand experience and brand trust. This study seeks to explore whether they influence customers to be able to e-purchase.
{"title":"WHEN THE INFLUENCE OF BRAND LOVE ON BUYING SATISFACTION AND INTENTION","authors":"Nur Fariz, Unggul Kustiawan","doi":"10.33474/jimmu.v8i2.20404","DOIUrl":"https://doi.org/10.33474/jimmu.v8i2.20404","url":null,"abstract":"This study seeks to examine the influence of brand love formed by brand experience and brand trust on e-satisfaction and see the possibility of customers to return to using online services, especially in the field of food products. This survey were selected using purposive sampling in Jabota (an acronym of Jakarta – Bogor – Tangerang) with the sampling criteria of this study is online food delivery customers, was conducted in October - November 2020 with interviews using questionnairesusers, using a survey with online questionnaires. Data analysis used factor analysis and Lisrel-structural equation modeling (SEM). The findings of this study are hypotheses that support, among others, brand experience contributes to brand love, then brand love shows positive results that affect e-satisfaction, and brand love also has a positive effect with re-purchase intentions. This resaurce interpreted while brand trust does not have a positive effect on brand love, brand experience does not show positive results on re-purchase intention and e-satisfaction also does not contribute positively to re-purchase intention. This study interprets the brand factors that influence e-purchase intentions as influenced by brand love, e satisfaction, brand experience and brand trust. This study seeks to explore whether they influence customers to be able to e-purchase.","PeriodicalId":31585,"journal":{"name":"Sinergi Jurnal Ilmiah Ilmu Manajemen","volume":"17 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135164749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-08-01DOI: 10.33474/jimmu.v8i2.20190
None Rio Era Deka, None Karina Utami Anastuti
Tujuan dari penelitian ini adalah untuk mengetahui dan mengembangkan potensi UMKM terpadu berbasis wilayah, peningkatan kemampuan digital UMKM, replikasi kemitraan strategis UMK dan UMK, serta pengembangan ruang produksi bersama bagi sentra UMKM. Dengan tujuan ekonomi progresif berupaya untuk mempengaruhi pasar melalui kebijakan atau aturan main yang mampu meningkatkan kesejahteraan kaum miskin dan mengurangi ketimpangan pendapatan dan kesejahteraan masyarakat. Konsep Penta Helix merupakan evolusi dari konsep Triple Helix dengan mengintegrasikan peran akademisi, pengusaha, pemerintah dan masyarakat dalam kegiatan kreatif dan pengetahuan. Melalui kerjasama Penta Helix, pemerintah daerah dapat memberikan tanggungjawab pemberdayaan komunitas atau masyarakat kepada perguruan tinggi sehingga sumberdaya yang dimiliki dapat dipergunakan dengan lebih optimal. Kata Kunci: UMKM, Penta Helix, Ekonomi Progresif The purpose of this research is to identify and develop the potential of regional-based integrated MSMEs, increase digital capabilities of MSMEs, replicate MSEs and MSEs strategic partnerships, and develop joint production spaces for MSME centers. With the goal of a progressive economy trying to influence the market through policies or rules of the game that are able to increase the welfare of the poor and reduce income inequality and social welfare. The Penta Helix concept is an evolution of the Triple Helix concept by integrating the roles of academics, entrepreneurs, government and society in creative and knowledge activities. Through the Penta Helix collaboration, local governments can give community or community empowerment responsibilities to universities so that their resources can be used more optimally. Keywords: SMEs, Penta Helix, Progressive Economy
{"title":"MEMBANGKITKAN BISNIS UMKM MELALUI PENTA HELIX SEBAGAI EKONOMI PROGRESIF","authors":"None Rio Era Deka, None Karina Utami Anastuti","doi":"10.33474/jimmu.v8i2.20190","DOIUrl":"https://doi.org/10.33474/jimmu.v8i2.20190","url":null,"abstract":"Tujuan dari penelitian ini adalah untuk mengetahui dan mengembangkan potensi UMKM terpadu berbasis wilayah, peningkatan kemampuan digital UMKM, replikasi kemitraan strategis UMK dan UMK, serta pengembangan ruang produksi bersama bagi sentra UMKM. Dengan tujuan ekonomi progresif berupaya untuk mempengaruhi pasar melalui kebijakan atau aturan main yang mampu meningkatkan kesejahteraan kaum miskin dan mengurangi ketimpangan pendapatan dan kesejahteraan masyarakat. Konsep Penta Helix merupakan evolusi dari konsep Triple Helix dengan mengintegrasikan peran akademisi, pengusaha, pemerintah dan masyarakat dalam kegiatan kreatif dan pengetahuan. Melalui kerjasama Penta Helix, pemerintah daerah dapat memberikan tanggungjawab pemberdayaan komunitas atau masyarakat kepada perguruan tinggi sehingga sumberdaya yang dimiliki dapat dipergunakan dengan lebih optimal. Kata Kunci: UMKM, Penta Helix, Ekonomi Progresif The purpose of this research is to identify and develop the potential of regional-based integrated MSMEs, increase digital capabilities of MSMEs, replicate MSEs and MSEs strategic partnerships, and develop joint production spaces for MSME centers. With the goal of a progressive economy trying to influence the market through policies or rules of the game that are able to increase the welfare of the poor and reduce income inequality and social welfare. The Penta Helix concept is an evolution of the Triple Helix concept by integrating the roles of academics, entrepreneurs, government and society in creative and knowledge activities. Through the Penta Helix collaboration, local governments can give community or community empowerment responsibilities to universities so that their resources can be used more optimally. Keywords: SMEs, Penta Helix, Progressive Economy","PeriodicalId":31585,"journal":{"name":"Sinergi Jurnal Ilmiah Ilmu Manajemen","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135056059","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Vikram B Tuahuns, Marwan Man Soleman, Zulaiha Husen
bjectives: The objectives of this study were: (1) To determine the effect of work stress on the performance of nurses at RSUD Dr. H. Chasan Boesoirie Ternate; (2) To determine the effect of the work environment on performance; (3) To determine the effect of the work environment on job satisfaction; (4) To determine the effect of job stress on job satisfaction; (5) To determine the effect of job satisfaction on performance; (6) To determine the effect of work stress on nurse performance mediated by job satisfaction; and (7) to determine the effect of the work environment on nurse performance mediated by job satisfaction. The number of research samples was 83 nurses.Methodology: The test tool used is SmartPLS 3.0 as a statistical test tool.Findings: The second, third, fifth, and seventh hypotheses are accepted because the statistical t value is greater than t table, and the p value is smaller than alpha 0.05. While the first, fourth and sixth hypotheses were rejected because the p-value was greater than 0.05.Conclusion: The results of this study indicate that: (1) Job stress has no effect on the performance of nurses at RSUD Dr. H. Chasan Boesoirie Ternate; (2) work environment has a significant effect on performance; (3) work environment has a significant effect on job satisfaction; (4) Job stress has no effect on job satisfaction; (5) Job satisfaction affects performance; (6) Job stress has no effect on nurse performance mediated by job satisfaction; and (7) work environment influences nurse performance mediated by job satisfaction.
目的:本研究的目的是:(1)确定工作压力对RSUD Dr. H. Chasan Boesoirie Ternate护士绩效的影响;(2)确定工作环境对绩效的影响;(3)确定工作环境对工作满意度的影响;(4)确定工作压力对工作满意度的影响;(5)确定工作满意度对绩效的影响;(6)以工作满意度为中介，确定工作压力对护士绩效的影响;(7)以工作满意度为中介，确定工作环境对护士绩效的影响。研究样本为83名护士。方法:测试工具采用SmartPLS 3.0作为统计测试工具。结果:第2、第3、第5、第7个假设被接受，因为统计t值大于t表，p值小于alpha 0.05。而第1、4、6个假设被拒绝，因为p值大于0.05。结论:本研究结果表明:(1)工作压力对医院护士的工作绩效没有影响;(2)工作环境对绩效有显著影响;(3)工作环境对工作满意度有显著影响;(4)工作压力对工作满意度没有影响;(5)工作满意度影响绩效;(6)工作压力对工作满意度介导的护士绩效没有影响;(7)工作环境通过工作满意度对护士绩效的影响。
{"title":"PENGARUH STRES KERJA, DAN LINGKUNGAN KERJA TERHADAP KINERJA PERAWAT DENGAN KEPUASAN KERJA SEBAGAI VARIABEL MEDIASI PADA MASA PANDEMI COVID-19 (STUDI PADA RSUD DR. H. CHASAN BOESOIRIE TERNATE)","authors":"Vikram B Tuahuns, Marwan Man Soleman, Zulaiha Husen","doi":"10.33387/jms.v11i1.6633","DOIUrl":"https://doi.org/10.33387/jms.v11i1.6633","url":null,"abstract":"bjectives: The objectives of this study were: (1) To determine the effect of work stress on the performance of nurses at RSUD Dr. H. Chasan Boesoirie Ternate; (2) To determine the effect of the work environment on performance; (3) To determine the effect of the work environment on job satisfaction; (4) To determine the effect of job stress on job satisfaction; (5) To determine the effect of job satisfaction on performance; (6) To determine the effect of work stress on nurse performance mediated by job satisfaction; and (7) to determine the effect of the work environment on nurse performance mediated by job satisfaction. The number of research samples was 83 nurses.Methodology: The test tool used is SmartPLS 3.0 as a statistical test tool.Findings: The second, third, fifth, and seventh hypotheses are accepted because the statistical t value is greater than t table, and the p value is smaller than alpha 0.05. While the first, fourth and sixth hypotheses were rejected because the p-value was greater than 0.05.Conclusion: The results of this study indicate that: (1) Job stress has no effect on the performance of nurses at RSUD Dr. H. Chasan Boesoirie Ternate; (2) work environment has a significant effect on performance; (3) work environment has a significant effect on job satisfaction; (4) Job stress has no effect on job satisfaction; (5) Job satisfaction affects performance; (6) Job stress has no effect on nurse performance mediated by job satisfaction; and (7) work environment influences nurse performance mediated by job satisfaction.","PeriodicalId":31585,"journal":{"name":"Sinergi Jurnal Ilmiah Ilmu Manajemen","volume":"120 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78550601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Siti Humaira T. Ahmad, Muhammad Asril Arilaha, Marwan Man Soleman
bjectives: The research objectives are to determine: (1) To determine whether there is an influence of organizational culture and work environment on job satisfaction; (2) To find out whether there is an effect of job satisfaction and organizational culture on the performance of employees; (3) To find out whether there is an influence of the work environment on the performance satisfaction; (4) To find out whether there is an influence of organizational culture on performance with job satisfaction through intervening variables on employees; (5) To find out whether there is an influence of the work environment on employee performance with job satisfaction through intervening variables on employees of PT. PLN (Persero) Ternate. The total number of 52 respondents in the research samples.Methodology: The data obtained is then processed using the SmartPLS version 3.0 analysis tool. This analysis includes descriptive statistical tests and inferential statistical analysis tests. Findings: Because the statistical t value exceeds the t table and the p value is less than alpha 0.05, the first, second, third, fourth, fifth, sixth, and seventh hypotheses are accepted. Conclusion: The conclusions in this research are: (1) organizational culture and work environment has a significant and positive effect on job satisfaction; (2) job satisfaction has a significant and positive effect on employee performance; (3) organizational culture has a significant positive effect on employee performance; (4) the work environment does not have a significant positive effect on employee performance; (5) there is an indirect effect of organizational culture on employee performance through job satisfaction as a significant positive intervening variable; (6) there is an indirect effect of the work environment on employee performance through job satisfaction as a significant positive intervening variable.
{"title":"PERAN KEPUASAN KERJA DALAM MEMEDIASI PENGARUH BUDAYA ORGANISASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN (STUDI KASUS DI PT. PLN UNIT PELAKSANAAN PELAYANAN PELANGGAN TERNATE)","authors":"Siti Humaira T. Ahmad, Muhammad Asril Arilaha, Marwan Man Soleman","doi":"10.33387/jms.v11i1.6634","DOIUrl":"https://doi.org/10.33387/jms.v11i1.6634","url":null,"abstract":"bjectives: The research objectives are to determine: (1) To determine whether there is an influence of organizational culture and work environment on job satisfaction; (2) To find out whether there is an effect of job satisfaction and organizational culture on the performance of employees; (3) To find out whether there is an influence of the work environment on the performance satisfaction; (4) To find out whether there is an influence of organizational culture on performance with job satisfaction through intervening variables on employees; (5) To find out whether there is an influence of the work environment on employee performance with job satisfaction through intervening variables on employees of PT. PLN (Persero) Ternate. The total number of 52 respondents in the research samples.Methodology: The data obtained is then processed using the SmartPLS version 3.0 analysis tool. This analysis includes descriptive statistical tests and inferential statistical analysis tests. Findings: Because the statistical t value exceeds the t table and the p value is less than alpha 0.05, the first, second, third, fourth, fifth, sixth, and seventh hypotheses are accepted. Conclusion: The conclusions in this research are: (1) organizational culture and work environment has a significant and positive effect on job satisfaction; (2) job satisfaction has a significant and positive effect on employee performance; (3) organizational culture has a significant positive effect on employee performance; (4) the work environment does not have a significant positive effect on employee performance; (5) there is an indirect effect of organizational culture on employee performance through job satisfaction as a significant positive intervening variable; (6) there is an indirect effect of the work environment on employee performance through job satisfaction as a significant positive intervening variable.","PeriodicalId":31585,"journal":{"name":"Sinergi Jurnal Ilmiah Ilmu Manajemen","volume":"29 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83416588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
bjective: The goal of this investigation to understand and analyze the relationship between entrepreneurial self-efficacy and commitment and business performance, as well as the function of entrepreneurial commitment as a mediator in that relationship. A total of 250 independent coffee shops are thought to make up the research population. Due to the usage of the Krejcie and Morgan 1970 table, a total of 108 Coffee Shop MSMEs in South Tangerang were included in the research sample.Methodology: The PLS-SEM approach is utilized to analyze the data, and SmartPLS software is employed as tool for statistical testing.Findings: At a 5% level of confidence, the hypotheses H1, H2, and H3 are accepted, and the path coefficient values are positive.Conclusion: The study's findings indicate that: (1) Business Performance is positively and significantly impacted by entrepreneurial self-efficacy. That is to say, self-efficacy Coffee business owners in South Tangerang have faith in their capacity to manage a company and generate financial performance. (2) The performance of a company benefits from entrepreneurial commitment. Inferring that business actors still have a strong desire (commitment) to manage a firm and earn profits, UMKM South Tangerang Coffee Shops' current actions are demonstrably substantiation on respect (3) Business performance is also significantly impacted by entrepreneurial self-efficacy. entrepreneurship dedication. (4) The study's findings also point to the importance of entrepreneurial commitment as a mediator in the relationship between self-efficacy and business performance.
{"title":"ENTREPRENEURIAL COMMITMENT SEBAGAI MEDIATOR HUBUNGAN ANTARA ENTREPRENEURIAL SELF-EFFICACY DAN KINERJA BISNIS","authors":"Dinar Nur Affini, Cut Edwina Safia Oebit","doi":"10.33387/jms.v11i1.6637","DOIUrl":"https://doi.org/10.33387/jms.v11i1.6637","url":null,"abstract":"bjective: The goal of this investigation to understand and analyze the relationship between entrepreneurial self-efficacy and commitment and business performance, as well as the function of entrepreneurial commitment as a mediator in that relationship. A total of 250 independent coffee shops are thought to make up the research population. Due to the usage of the Krejcie and Morgan 1970 table, a total of 108 Coffee Shop MSMEs in South Tangerang were included in the research sample.Methodology: The PLS-SEM approach is utilized to analyze the data, and SmartPLS software is employed as tool for statistical testing.Findings: At a 5% level of confidence, the hypotheses H1, H2, and H3 are accepted, and the path coefficient values are positive.Conclusion: The study's findings indicate that: (1) Business Performance is positively and significantly impacted by entrepreneurial self-efficacy. That is to say, self-efficacy Coffee business owners in South Tangerang have faith in their capacity to manage a company and generate financial performance. (2) The performance of a company benefits from entrepreneurial commitment. Inferring that business actors still have a strong desire (commitment) to manage a firm and earn profits, UMKM South Tangerang Coffee Shops' current actions are demonstrably substantiation on respect (3) Business performance is also significantly impacted by entrepreneurial self-efficacy. entrepreneurship dedication. (4) The study's findings also point to the importance of entrepreneurial commitment as a mediator in the relationship between self-efficacy and business performance.","PeriodicalId":31585,"journal":{"name":"Sinergi Jurnal Ilmiah Ilmu Manajemen","volume":"22 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82627073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Objective: The research aims to identity the influence of Brand Image, Celebrity Endorser, andElectronic Word of Mouth towards Consumer’s Buying Decision on Blibli.com. Population in this study are consumers who know and use the Blibli.com application as transaction in DKI Jakarta. The sample used in this study was 200 respondents. The sampling technique using a purposive sampling.Methodology: This research uses a quantitative descriptive approach. Therefore the data analysis used is statistical analysis in the form of SEM-PLS.Finding: H1, H2, and H3 are accepted at a confidence level of 5% and t calculated is greater than t table.Conclusion: The results of this study indicate that brand image has a significant and positive effect on purchasing decisions. Celebrity Endorsers do not have a significant influence on Purchasing Decisions, but celebrity Endorsers should be considered in product sales. In addition, Electronic Word of Mouth has a significant and positive influence on Purchasing Decisions.
{"title":"WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA APLIKASI BLIBLI.COM DI DKI JAKARTA","authors":"Kartio Handoko, Aldina Shiratina","doi":"10.33387/jms.v11i1.6635","DOIUrl":"https://doi.org/10.33387/jms.v11i1.6635","url":null,"abstract":"Objective: The research aims to identity the influence of Brand Image, Celebrity Endorser, andElectronic Word of Mouth towards Consumer’s Buying Decision on Blibli.com. Population in this study are consumers who know and use the Blibli.com application as transaction in DKI Jakarta. The sample used in this study was 200 respondents. The sampling technique using a purposive sampling.Methodology: This research uses a quantitative descriptive approach. Therefore the data analysis used is statistical analysis in the form of SEM-PLS.Finding: H1, H2, and H3 are accepted at a confidence level of 5% and t calculated is greater than t table.Conclusion: The results of this study indicate that brand image has a significant and positive effect on purchasing decisions. Celebrity Endorsers do not have a significant influence on Purchasing Decisions, but celebrity Endorsers should be considered in product sales. In addition, Electronic Word of Mouth has a significant and positive influence on Purchasing Decisions.","PeriodicalId":31585,"journal":{"name":"Sinergi Jurnal Ilmiah Ilmu Manajemen","volume":"40 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72460051","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to know and analyze: (1)The influence of cultural factors on buying decisions typical ofTernate; (2) The influence of social factors on the purchase decisionof the typical cake of Ternate; (3) The influence of personal factorson buying decisions typical of Ternate; (4) Influence ofpsychological factor to decision of purchasing cake typical ofTernate; and (5) The influence of cultural, social, personal andpsychological factors on the buying decision of Ternate cakessimultaneously.Methodology: The test equipment used is multiple regressionanalysis using statistical package for social scientists (SPSS) as astatistical test tool. The number of samples of the study were 100consumers.Finding: H1, H2, H3, H5, and H5 are accepted at the 5%confidence level.Conclusion: The results showed that: (1) Cultural factors (X1) havea positive and significant effect partially on the purchase decision oftypical cakes ternate. These results are based on t arithmetic valuesgreater than t table values and smaller significance values thanalpha; (2) Social factors (X2) have a positive and partially significanteffect on buying decision of typical cakes of ternate. This result isbased on a larger F count value and a smaller significance valuethan the alpha value; (3) Personal factors (X3) have a positive andpartially significant effect on buying decision of Ternate typical cake.This result is based on a larger F count value and a smallersignificance value than the alpha value; (4) psychological c factors(X4) have a positive and partially significant effect on buyingdecision of Ternate typical cake. This result is based on a larger Fcount value and a smaller significance value than the alpha value;and (5) Cultural factors, social factors, personality factors, andpsychological factors have a positive and significant influencesimultaneously on the decision to purchase a typical cake Ternate.
本研究的目的是了解和分析:(1)文化因素对典型的ternate购买决策的影响;(2)社会因素对特尔纳特典型蛋糕购买决策的影响;(3)个人因素对Ternate典型购买决策的影响;(4)心理因素对典型企业蛋糕购买决策的影响;(5)文化因素、社会因素、个人因素和心理因素同时对替代品购买决策的影响。方法:采用多元回归分析法，采用SPSS (statistical package for social scientists)作为统计检验工具。该研究的样本数量为100名消费者。发现:H1, H2, H3, H5和H5在5%的置信水平下被接受。结论:研究结果表明:(1)文化因素(X1)对典型蛋糕替代品的购买决策有部分正向显著影响。这些结果是基于t个算术值，大于t个表值，小于显著性值;(2)社会因素(X2)对典型月饼的购买决策具有正向和部分显著的影响。该结果是基于较大的F计数值和较小的alpha值的显著性值;(3)个人因素(X3)对Ternate典型蛋糕的购买决策具有正向和部分显著的影响。该结果是基于较大的F计数值和较小的显著性值，而不是alpha值;(4)心理因素(X4)对Ternate典型蛋糕的购买决策有正向和部分显著的影响。(5)文化因素、社会因素、人格因素和心理因素对典型蛋糕的购买决策同时具有正向显著的影响。
{"title":"Pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian Kue Khas Ternate (Bagea, Makron dan Roti Kenari)","authors":"Lidia Ferial Alhadar, Abdul Hadi Sirat","doi":"10.33387/jms.v10i2.6140","DOIUrl":"https://doi.org/10.33387/jms.v10i2.6140","url":null,"abstract":"The purpose of this study is to know and analyze: (1)The influence of cultural factors on buying decisions typical ofTernate; (2) The influence of social factors on the purchase decisionof the typical cake of Ternate; (3) The influence of personal factorson buying decisions typical of Ternate; (4) Influence ofpsychological factor to decision of purchasing cake typical ofTernate; and (5) The influence of cultural, social, personal andpsychological factors on the buying decision of Ternate cakessimultaneously.Methodology: The test equipment used is multiple regressionanalysis using statistical package for social scientists (SPSS) as astatistical test tool. The number of samples of the study were 100consumers.Finding: H1, H2, H3, H5, and H5 are accepted at the 5%confidence level.Conclusion: The results showed that: (1) Cultural factors (X1) havea positive and significant effect partially on the purchase decision oftypical cakes ternate. These results are based on t arithmetic valuesgreater than t table values and smaller significance values thanalpha; (2) Social factors (X2) have a positive and partially significanteffect on buying decision of typical cakes of ternate. This result isbased on a larger F count value and a smaller significance valuethan the alpha value; (3) Personal factors (X3) have a positive andpartially significant effect on buying decision of Ternate typical cake.This result is based on a larger F count value and a smallersignificance value than the alpha value; (4) psychological c factors(X4) have a positive and partially significant effect on buyingdecision of Ternate typical cake. This result is based on a larger Fcount value and a smaller significance value than the alpha value;and (5) Cultural factors, social factors, personality factors, andpsychological factors have a positive and significant influencesimultaneously on the decision to purchase a typical cake Ternate.","PeriodicalId":31585,"journal":{"name":"Sinergi Jurnal Ilmiah Ilmu Manajemen","volume":"17 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74884811","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-05-07DOI: 10.33474/jimmu.v8i2.19667
Handoko Dian Fatikno, Okky Wicaksono Adi
Saat ini penggunaan kendaraan bermotor masih didominasi oleh bahan bakar fosil yang menyebabkan Indonesia mengalami masalah polusi udara dan berkontribusi besar terhadap emisi gas rumah kaca. Penelitian ini bertujuan untuk melakukan evaluasi terhadap persebaran infrastruktur pengisian daya kendaraan listrik di Indonesia dengan mempertimbangkan faktor Indeks Kualitas Udara dalam rangka mendorong pertumbuhan penjualan kendaraan listrik sebagai alternatif yang ramah lingkungan dan berkontribusi terhadap penurunan emisi gas rumah kaca. Penelitian ini menggunakan metode analisis regresi dan korelasi untuk menguji hipotesis tentang pengaruh pembangunan SPKLU terhadap penurunan Indeks Kualitas Udara. Hasil analisis menunjukkan bahwa pembangunan SPKLU belum berpengaruh secara signifikan terhadap penurunan Indeks Kualitas Udara. Oleh karena itu, penelitian ini merekomendasikan adanya analisis mendalam dalam proses perencanaan pengembangan infrastruktur agar mampu memprediksi jumlah SPKLU yang dapat dibangun di suatu daerah berdasarkan Indeks Kualitas Udara. Kata kunci: Penjualan, Kendaraan Listrik, Stasiun Pengisian Kendaraan Listrik Umum (SPKLU), Indeks Kualitas Udara, Paris Agreement Currently, the use of motor vehicles is still dominated by fossil fuels, which causes Indonesia to experience air pollution problems and contributes significantly to greenhouse gas emissions. This study aims to evaluate the distribution of electric vehicle charging infrastructure in Indonesia, considering the Air Quality Index, to promote the growth of environmentally friendly electric vehicle sales and contribute to reducing greenhouse gas emissions. The study uses regression and correlation analysis methods to test hypotheses about the effect of SPKLU development on reducing the Air Quality Index. The results of the analysis indicate that the development of SPKLU has not yet had a significant impact on reducing the Air Quality Index. Therefore, this study recommends a more in-depth analysis of the infrastructure development planning process to predict the number of SPKLU that can be built in an area based on the Air Quality Index. Keywords: Sales, Electric Vehicles, Public Electric Vehicle Charging Stations (SPKLU), Air Quality Index, Paris Agreement
{"title":"EVALUASI PERSEBARAN INFRASTRUKTUR PENGISIAN KENDARAAN LISTRIK DI INDONESIA DENGAN MEMPERHATIKAN INDEKS KUALITAS UDARA UNTUK MENDORONG PENJUALAN KENDARAAN LISTRIK","authors":"Handoko Dian Fatikno, Okky Wicaksono Adi","doi":"10.33474/jimmu.v8i2.19667","DOIUrl":"https://doi.org/10.33474/jimmu.v8i2.19667","url":null,"abstract":"Saat ini penggunaan kendaraan bermotor masih didominasi oleh bahan bakar fosil yang menyebabkan Indonesia mengalami masalah polusi udara dan berkontribusi besar terhadap emisi gas rumah kaca. Penelitian ini bertujuan untuk melakukan evaluasi terhadap persebaran infrastruktur pengisian daya kendaraan listrik di Indonesia dengan mempertimbangkan faktor Indeks Kualitas Udara dalam rangka mendorong pertumbuhan penjualan kendaraan listrik sebagai alternatif yang ramah lingkungan dan berkontribusi terhadap penurunan emisi gas rumah kaca. Penelitian ini menggunakan metode analisis regresi dan korelasi untuk menguji hipotesis tentang pengaruh pembangunan SPKLU terhadap penurunan Indeks Kualitas Udara. Hasil analisis menunjukkan bahwa pembangunan SPKLU belum berpengaruh secara signifikan terhadap penurunan Indeks Kualitas Udara. Oleh karena itu, penelitian ini merekomendasikan adanya analisis mendalam dalam proses perencanaan pengembangan infrastruktur agar mampu memprediksi jumlah SPKLU yang dapat dibangun di suatu daerah berdasarkan Indeks Kualitas Udara. Kata kunci: Penjualan, Kendaraan Listrik, Stasiun Pengisian Kendaraan Listrik Umum (SPKLU), Indeks Kualitas Udara, Paris Agreement Currently, the use of motor vehicles is still dominated by fossil fuels, which causes Indonesia to experience air pollution problems and contributes significantly to greenhouse gas emissions. This study aims to evaluate the distribution of electric vehicle charging infrastructure in Indonesia, considering the Air Quality Index, to promote the growth of environmentally friendly electric vehicle sales and contribute to reducing greenhouse gas emissions. The study uses regression and correlation analysis methods to test hypotheses about the effect of SPKLU development on reducing the Air Quality Index. The results of the analysis indicate that the development of SPKLU has not yet had a significant impact on reducing the Air Quality Index. Therefore, this study recommends a more in-depth analysis of the infrastructure development planning process to predict the number of SPKLU that can be built in an area based on the Air Quality Index. Keywords: Sales, Electric Vehicles, Public Electric Vehicle Charging Stations (SPKLU), Air Quality Index, Paris Agreement","PeriodicalId":31585,"journal":{"name":"Sinergi Jurnal Ilmiah Ilmu Manajemen","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135962575","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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