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Video games reviewed as framing tool for political actor in petualangan Jokowi games 视频游戏被认为是petualangan Jokowi游戏中政治演员的框架工具
Pub Date : 2021-12-29 DOI: 10.24198/jkk.v9i2.34292
Wahyu Juliangga
Digitalization created new development in the interactive model used by political actors. One of the models is video games as a propaganda tool for electoral interest. This study tries to elaborate on the role of a video game called “Petualangan Jokowi.” This study used Political Campaigning Games (PCG) framework with game analysis as the primary method with textual and user experience approach by the casual gamers. This study showed that the video game “Petualangan Jokowi” on advergames definition based on textual approach is a by-design game for promoting Joko Widodo and another political actor inside the games to casual gamers. This game succeeds in partially framing the political actors’ characters who will be the focus inside Petualangan Jokowi. But the casual gamers are distressed to get the political message which is shown by the symbol and the story because of the shortcoming of development in content and functionality. This study also indicates casual gamers do not want to stick outplayed Petualangan Jokowi because there is no incentive for casual gamers to play Petualangan Jokowi for a long time. This factor implies the not effectively framing process because the casual gamers only received partial political messages based on lack of experience played Petualangan Jokowi. 
数字化为政治参与者使用的互动模式创造了新的发展。其中一种模式是将电子游戏作为选举利益的宣传工具。这项研究试图详细阐述一款名为“Petualangan Jokowi”的电子游戏的作用。本研究采用政治竞选游戏(PCG)框架,以游戏分析为主要方法,结合休闲玩家的文本和用户体验方法。本研究表明,基于文本方法的广告游戏定义的电子游戏“Petualangan Jokowi”是一款旨在向休闲玩家推广游戏中的Joko Widodo和另一位政治角色的设计游戏。这款游戏成功地部分塑造了政治演员的角色,他们将成为Petualangan Jokowi内部的焦点。但由于目前游戏在内容和功能上的开发不足,休闲玩家对游戏符号和故事所传达的政治信息感到苦恼。这项研究还表明,休闲玩家并不想坚持玩《Petualangan Jokowi》,因为休闲玩家没有动力长时间玩《Petualangan Jokowi》。这一因素意味着这一过程并不有效,因为休闲玩家只会因为缺少《Petualangan Jokowi》的游戏体验而获得部分政治信息。
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引用次数: 0
Communication and organizational learning in adaptation of the Radio Republik Indonesia 适应印度尼西亚共和国电台的传播和组织学习
Pub Date : 2021-12-29 DOI: 10.24198/jkk.v9i2.32521
Pandan Yudhapramesti, D. Mulyana, Eni Maryani, D. Sjuchro
Radio Republik Indonesia (RRI) had been the state media during the New Order era. However, since the fall of that regime in 1998, followed by the ratification of the Broadcasting Law Number 32 of 2002, RRI’s status changed to a public broadcasting institution (LPP). The change requires an organizational adaptation process which is not easy in practice. This study finds that communication can be both a driving factor and an obstacle to the adaptation process within the RRI organization. This research aims to explore the operationalization of communication in the adaptation process of the RRI and reveal how the flow of communication builds the relationship between members of the RRI organization; how organizational communication works in the learning process within the organization; and the dynamics of organizational learning in the adaptation process of the RRI organization. The results indicate that the dynamics of communication flows affect the organization’s communication climate. Meanwhile, organizational communication operates in several ways, namely: communication is a means to acquire as well as to conceal knowledge among RRI employees; communication helps the members of the organization understand a phenomenon from different perspectives; communication flows affect the distribution of communications; communication can be an accelerator as well as a barrier to organizational learning abilities. This study suggests further research on the role of communication to promote the internalization values of an organization into strategic decisions and concrete actions and the research on the roles of organizational culture and local culture in organizational adaptation.
印度尼西亚共和国广播电台(RRI)是新秩序时期的国家媒体。然而,自1998年该政权垮台以来,随着2002年第32号广播法的批准,RRI的地位转变为公共广播机构(LPP)。这种变化需要一个组织适应过程,这在实践中并不容易。本研究发现,在RRI组织内部,沟通既是适应过程的驱动因素,也是适应过程的障碍。本研究旨在探讨交流在RRI组织适应过程中的运作化,揭示交流流动如何构建RRI组织成员之间的关系;组织沟通如何在组织内部的学习过程中起作用;RRI组织适应过程中的组织学习动态。研究结果表明,沟通流动的动态影响着组织的沟通氛围。与此同时,组织沟通以多种方式运作,即:沟通是RRI员工获取知识的手段,也是隐藏知识的手段;沟通可以帮助组织成员从不同的角度理解一个现象;通信流影响通信的分布;沟通可以是组织学习能力的加速器,也可以是障碍。本研究建议进一步研究沟通在促进组织内化价值观转化为战略决策和具体行动中的作用,以及研究组织文化和地方文化在组织适应中的作用。
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引用次数: 1
Peer education as a method in sexual, reproductive health promotion and risk communication for adolescent 同侪教育作为促进青少年性健康、生殖健康和风险沟通的一种方法
Pub Date : 2021-12-29 DOI: 10.24198/jkk.v9i2.32280
Rini Harianti, Tarbiyah Nurjanah, Nofri Hasrianto
Adolescence is a period of accelerated physical, psychological, and intellectual growth and development. It includes the development in sexual maturity of adolescents. In order to promote safe and healthy sexual and reproductive health, adolescents should be equipped with adequate knowledge, attitudes, and self-efficacy regarding the matter. The role of peer influence is highest during this stgae; thus, health promotion and risk communication through peer education has shown to be effective in many settings on adolescents. The study aimed to determine the effectiveness of the peer education method as a form of health promotion in adolescent sexual and reproductive health and risk communication at SMKN “X” Pekanbaru. It was a quasi-experimental study involving 52 students. The participants were randomized into two groups, 26 in the experimental group and 26 in the control group. Data were collected using a questionnaire and analyzed by t-test. The results showed there were significant differences in the mean changes in knowledge (p=0.000), attitudes (p=0.000), and self-efficacy (p=0.000) about sexual behavior in the experimental group receiving peer education compared to the control group. However, there was no significant difference in the mean changes in the role of peer influence between the two groups (p = 0.725). Therefore, peer education as a method in sexual and reproductive health promotion and risk communication positively changed adolescents’ knowledge, attitudes, and self-efficacy about sexual behavior. Hence, it is suggested for schools to provide health promotion program regarding adolescents’ sexual and reproductive health in collaboration with the Pekanbaru City Health Office and supplement it with a peer education method.
青春期是身体、心理和智力加速成长和发展的时期。它包括青少年性成熟的发展。为了促进安全和健康的性健康和生殖健康,青少年应该具备关于这一问题的充分知识、态度和自我效能。同伴影响的作用在这一阶段是最高的;因此,通过同伴教育促进健康和风险沟通在许多情况下对青少年是有效的。这项研究的目的是确定同伴教育方法作为一种促进青少年性健康和生殖健康以及风险沟通的健康形式的有效性。这是一项涉及52名学生的准实验研究。参与者被随机分为两组,实验组26人,对照组26人。采用问卷调查法收集资料,采用t检验进行分析。结果显示,接受同伴教育的实验组在性行为知识(p=0.000)、态度(p=0.000)和自我效能感(p=0.000)的平均变化与对照组有显著差异。然而,两组之间同伴影响作用的平均变化没有显著差异(p = 0.725)。因此,同伴教育作为性健康和生殖健康促进和风险沟通的一种方法,积极地改变了青少年对性行为的知识、态度和自我效能感。因此,建议学校与北干巴鲁市卫生局合作,提供有关青少年性健康和生殖健康的健康促进方案,并辅以同伴教育方法。
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引用次数: 2
Environmental communication for the rice field conservation in Semende Darat Tengah, South Sumatra 南苏门答腊岛Semende Darat Tengah稻田保护的环境交流
Pub Date : 2021-12-29 DOI: 10.24198/jkk.v9i2.33453
Yenrizal Yenrizal
Depreciation of paddy fields has become a common phenomenon due to the conversion of land functions from agriculture to non-agriculture. The reasons are due to economic factors, settlement development, or policy. In the Semende Darat Tengah of South Sumatra, the paddy fields remain, and even the areas are expanding. This study aims to identify and understand how environmental communication mechanisms are applied in local communities, especially in Semende Darat Tengah, South Sumatra, to preserve the existence of rice fields. Methodologically, this study was conducted through communication ethnography. The authors live and interact with the community and research environment. Data analysis is carried out during the research process by combining the ethical elements of the study. This study indicates that the ongoing environmental communication mechanism is based on knowledge and understanding of the prevailing customary order and knowledge of local physical conditions. This knowledge undergoes an internalization that occurs continuously, from the ancestor eras, since the settlement was formed. The internalization process can be seen from listening, comprehending, and performing activities that become a shared perception of the rice fields and the local environment. This internalization takes place in a variety of natural environmental communication settings. The three main aspects that build people’s perceptions are knowledge of the nuclear family level, interactions with neighbors and other communities, and the preserved traditional institutions.
由于土地功能由农业向非农业转变,水田减值已成为一种普遍现象。究其原因,有经济因素、聚落发展或政策因素。在南苏门答腊岛的Semende Darat Tengah,稻田仍然存在,甚至面积也在扩大。本研究旨在确定和了解如何在当地社区应用环境沟通机制,特别是在南苏门答腊岛的Semende Darat Tengah,以保护稻田的存在。在方法上,本研究通过传播民族志进行。作者生活在社区和研究环境中并与之互动。在研究过程中结合研究的伦理因素进行数据分析。该研究表明,持续的环境沟通机制是基于对现行习惯秩序的认识和理解以及对当地自然条件的了解。这种知识经历了一种不断发生的内化,从祖先时代开始,自从定居形成以来。内化过程可以从倾听、理解和执行活动中看到,这些活动成为对稻田和当地环境的共同感知。这种内化发生在各种自然环境的交流环境中。建立人们观念的三个主要方面是对核心家庭层面的了解,与邻居和其他社区的互动,以及保留下来的传统制度。
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引用次数: 4
Comparison of communication skill between railroad crossing guards 铁路路检员沟通技巧的比较
Pub Date : 2021-12-29 DOI: 10.24198/jkk.v9i2.32557
Dhina Setyo Oktaria
Railroad Crossing Guard, commonly known as Penjaga Perlintasan Kereta Api (PJL), has a task in safeguarding the railroad crossing. In carrying out their task, PJL needs to communicate with other PJL and Train Dispatcher (PPKA) in the working area. Therefore, communication plays a critical role in the safety aspect. In 1987, the worst train accident happened in Indonesia’s history of railways, which was caused by miscommunication as the main factor of this accident. This study aims to improve communication skills for all PJL staff in Indonesia to achieve safety at railroad crossings. This study used primer data obtained from questionnaires distributed to 97 PJL individuals under Transportation Department (Dishub) and 97 PJL individuals under PT KAPM. Nowadays, PJL in Indonesia is under Dishub and PT KAPM. The sample was determined using Lemeshow’s formula because the number of subjects from previous studies was unknown or data on the exact number of all PJL in Indonesia was unavailable. Data were analyzed using descriptive and inferential statistics with the Man Whitney U test. PJL under the Transportation Agency and PJL under PT KAPM did not understand the importance of recording communication when maintaining a railroad crossing. The Mann-Whitney U test inferential statistics analysis indicates that the hypothesis was accepted, namely differences in communication skills between PJL under Dishub and PJL under PT. KAPM. The average ranking value was obtained from the total comparison value of all variables from PJL of Dushub and PJL of PT KAPM, with the Mann- Whitney U test results was 79.90 and the average ranking value of PJL under PT. KAPM was 113.10.
铁路过境警卫,通常被称为Penjaga Perlintasan Kereta Api (PJL),其任务是保护铁路过境点。在执行任务时,PJL需要与工作区域内的其他PJL和列车调度员(PPKA)进行通信。因此,通信在安全方面起着至关重要的作用。1987年,印度尼西亚发生了铁路历史上最严重的火车事故,造成事故的主要因素是沟通不畅。本研究旨在提高印尼所有PJL员工的沟通技巧,以实现铁路道口的安全。本研究使用的引物数据来自交通运输部(Dishub) 97名PJL个体和PT KAPM下97名PJL个体的问卷调查。如今,印度尼西亚的PJL在Dishub和PT KAPM之下。样本是使用Lemeshow公式确定的,因为以前研究的受试者数量未知,或者无法获得印度尼西亚所有PJL的确切数量的数据。数据分析采用Man Whitney U检验的描述性统计和推断性统计。运输局下的PJL和PT KAPM下的PJL不理解在维护铁路道口时记录通信的重要性。Mann-Whitney U检验推理统计分析表明,假设被接受,即PJL在Dishub和PJL在PT. KAPM下的沟通技巧存在差异。Dushub的PJL与PT KAPM的PJL各变量的总比较值取平均排序值,Mann- Whitney U检验结果为79.90,PT. KAPM下PJL的平均排序值为113.10。
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引用次数: 0
Health communication patterns of clean and healthy behavior in islamic Boarding School 伊斯兰教寄宿学校清洁健康行为的健康传播模式
Pub Date : 2021-12-29 DOI: 10.24198/jkk.v9i2.35808
Uud Wahyudin, Kismiyati El Karimah
The information received by Santries from various sources regarding infectious diseases in Pondok Pesantren’s environment is still confusing, which causes the Santries to be confused about finding reliable sources of information for their own health. They have sought this information through various sources. The purpose of this study is to determine who is the primary source of dissemination of health communication information related to Clean and Healthy Behavior and the health communication process within the Islamic boarding school in Sukabumi Regency, West Java, Indonesia. This study used a qualitative research method; then, the final results presented the health communication pattern among Islamic Boarding School in Sukabumi Regency. A case study approach was used in this study. The unavailability of updated, relevant data shows that the Central Government is still not actively moving towards the success of the PHBS Program at the national level in general and the education level of Islamic boarding schools in general. The difference between the provisions of the central government and the teachings of the Islamic religion that is applied in the Islamic Boarding School environment is one of the obstacles to implementing PHBS at the education level. The health information available in the mass media cannot be used by Santries to obtain information related to health. This research concludes that health information from Kyai’s teachings are the primary sources of health information in the Pesantren environment, supported by health information written in the Al- Quran and Al-Hadiths. Santries can receive health information outside the Pesantren environment through medical personnel, mass media, and information from the school. Suggestions from this research are  PHBS counseling for Kyai and Santries according to national health standards under the guidance and supervision of the Ministry of Health.
在Pondok Pesantren的环境中,Santries从各种来源收到的关于传染病的信息仍然令人困惑,这使得Santries对于为自己的健康寻找可靠的信息来源感到困惑。他们通过各种来源寻求这一信息。本研究的目的是确定谁是传播与清洁和健康行为有关的健康传播信息的主要来源,以及印度尼西亚西爪哇Sukabumi Regency伊斯兰寄宿学校内的健康传播过程。本研究采用定性研究方法;在此基础上,提出了苏卡拜米县伊斯兰寄宿学校健康交流模式。本研究采用个案研究法。无法获得最新的相关数据表明,中央政府仍然没有积极推动PHBS项目在全国范围内取得成功,也没有积极推动伊斯兰寄宿学校的教育水平取得成功。中央政府的规定与伊斯兰寄宿学校环境中应用的伊斯兰教教义之间的差异是在教育层面实施PHBS的障碍之一。大众传播媒介上提供的健康信息不能被Santries用来获取与健康有关的信息。这项研究的结论是,来自Kyai教义的健康信息是Pesantren环境中健康信息的主要来源,《古兰经》和《圣训》中所写的健康信息也提供了支持。Santries可以通过医务人员、大众媒体和来自学校的信息接收Pesantren环境之外的健康信息。本研究建议在卫生部的指导和监督下,根据国家卫生标准对Kyai和Santries进行PHBS咨询。
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引用次数: 0
Public’s perception on government’s public communication in handling covid-19 市民对政府应对新冠疫情的公众沟通的看法
Pub Date : 2021-12-29 DOI: 10.24198/jkk.v9i2.33257
F. Prastowo, C. C. Priyatna, Marroli Jeni Indarto
Covid Task Force was assigned to handle the spread of the covid-19 virus, which keeps increasing and has caused loss of life and materials in various sectors. The task force is required to act quickly and accurately and keep focused, integrated, and synergic with ministries and regional government institutions. In doing its duty, the task force made many efforts, including implementing medical approaches such as preparing reliable medical staff and hospital facilities, implementing legal approaches such as issuing regulations to limit people from gathering or doing activities that may attract many people, and implementing communicative approach by delivering persuasive messages to encourage people to participate in accelerating covid-19 alleviation efforts. Communication strategies are implemented through various media to disseminate persuasive messages. Communicators are also trained to be a source of information regarding handling covid-19. They have to disseminate information to the public concerning strategies that the government is implementing to support and trust the government’s efforts.  In addition, the government also has to compose persuasive communication to encourage people to follow regulations and recommendations to suppress the spread of covid-19.  The government’s public communication efforts can succeed when it involves all communication channels, both the conventional and the new media, such as online and social media. In a crisis, media should be used as a friendly platform; therefore, through the task force, the government should provide complete and comprehensive information in the media.
新冠肺炎特别工作组被指派处理新冠肺炎病毒的传播,这种病毒不断增加,并在各个部门造成生命和物资损失。工作队需要迅速准确地采取行动,并与各部委和地区政府机构保持重点、综合和协作。在履行职责时,工作队做出了许多努力,包括实施医疗方法,如准备可靠的医护人员和医院设施,实施法律方法,如颁布法规,限制人们聚集或从事可能吸引许多人的活动,以及通过传递有说服力的信息来实施沟通方法,鼓励人们参与加速新冠肺炎缓解工作。通过各种媒体实施传播策略,传播有说服力的信息。传播者也接受培训,成为处理新冠肺炎的信息来源。他们必须向公众传播有关政府正在实施的战略的信息,以支持和信任政府的努力。此外,政府还必须进行有说服力的沟通,鼓励人们遵守法规和建议,以抑制新冠肺炎的传播。当政府的公共沟通工作涉及所有沟通渠道,包括传统媒体和新媒体,如网络和社交媒体时,政府的公共传播工作才能取得成功。在危机中,媒体应该被用作一个友好的平台;因此,政府应透过专责小组向传媒提供完整和全面的资料。
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引用次数: 2
The effect of play therapy as a therapeutic communication on social interactions of Children with Special Needs 游戏治疗作为一种治疗性交流对特殊需要儿童社会互动的影响
Pub Date : 2021-12-29 DOI: 10.24198/jkk.v9i2.26933
Zikri Fachrul Nurhadi, Rosanti Utami Dewi, Syaidah Nurhalimah
Therapeutic communication is one of the communications applied to Children with Special Needs (CSN), designed for therapy. This research is triggered by the number of Children with Special Needs who have not been accommodated to receive a complete education; this means Children with Special Needs have not been able to get an education because of various problems such as school places, parents inability, and the unwillingness of parents to let their children study which is influenced by social difficulties. Children with Special Needs typically feel scared, reluctant, hesitant, or unable to express themselves; these children are often excluded because they cannot communicate and socialize well, so that the impact is not good for the psychic, mental, social, and sensory of the children. This study aims to analyze the effect of empathy and warmth on associative and dissociative social processes. The research uses a study type with a quantitative approach with 50 people as samples. Data collection is carried out through primary data collection by using a questionnaire spread to several respondents and field observation to see the therapy used. The results showed that the empathy correlation coefficient value of the associative social process was 0.443 (strong enough), and the dissociative social process was 0.554 (strong enough). Meanwhile, the value of the warmth coefficient correlation to the associative social process was 0.850 (strong), and the dissociative social process was 0.880 (strong). Thus, the effect of play therapy as a therapeutic communication on social interaction is 0.428 (strong enough), while the achievement coefficient of determination is 0.283. The independent variables have an influence and contribute with a rate of 28.3% to the independent variable.
治疗沟通是应用于有特殊需求儿童(CSN)的沟通之一,旨在进行治疗。这项研究是由没有被安置接受完整教育的有特殊需求的儿童的数量引发的;这意味着有特殊需求的儿童由于各种问题而无法接受教育,如学校位置、父母无力以及父母不愿意让孩子学习,这是受社会困难的影响。有特殊需求的儿童通常会感到害怕、不情愿、犹豫或无法表达自己;这些孩子经常被排斥在外,因为他们不能很好地沟通和社交,因此这种影响对孩子的心理、心理、社交和感官都不好。本研究旨在分析移情和温暖对联想和解离社会过程的影响。这项研究采用了一种以50人为样本的定量方法。数据收集是通过对几个受访者进行问卷调查和实地观察来了解所使用的治疗方法的初级数据收集来进行的。结果表明,联想社会过程的移情相关系数为0.443(足够强),解离社会过程的共情相关系数为0.554(足够强。同时,温暖系数与联想社会过程的相关值为0.850(强),与解离社会过程的相关性值为0.880(强)。因此,游戏治疗作为一种治疗性交流对社交的影响为0.428(足够强),而决定的成就系数为0.283。自变量对自变量有影响,贡献率为28.3%。
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引用次数: 0
Communication of the TeleCTG innovation diffusion process with midwives’ participation and empowerment TeleCTG创新传播过程与助产士的参与和赋权的沟通
Pub Date : 2021-12-29 DOI: 10.24198/jkk.v9i2.34307
Retor Aquinaldo Wirabuanaputera Kaligis, Faridhian Anshari, Sofia Primalisanti Devi
TeleCTG is a telemedicine-based medium technology that Indonesia makes. Nowadays, Cardiotocography has only been operated by an obstetrician/gynecologist (ob-gyn) at the hospital. The occurrence of TeleCTG at Puskesmas (the public health center) helps midwives send the diagnosis online to an ob-gyn for immediate response. This technology helps to equalize the quality of health services. The research purpose is to analyze the innovation diffusion process in using TeleCTG medical devices for participation and empowerment of midwives as the frontline of public health services in the Kupang. Diffusion of innovation is a persuasive process of spreading innovation through specific channels among the members of a social system. Using an exploratory sequential mixed-methods design, then this research explored qualitative data through in-depth interviews with four informants. Questionnaires were distributed to draw the generalizability of the findings at the population level. The population is midwives from 13 sub-districts using TeleCTG in Kupang and cluster sampling techniques. Path analysis is used to see the causal relationship among elements of innovation diffusion, midwives’ participation, and midwives’ empowerment. The results found that the diffusion of innovation encourages the participation of midwives, then the participation level increases empowerment. The diffusion of innovation does not directly influence the empowerment of midwives, but there is an indirect effect of the elements on the empowerment mediated by midwives’ participation. As the final discussion, the participation of midwives is the key to increasing the empowerment of Puskesmas midwives in Kupang.
TeleCTG是印度尼西亚制造的一种基于远程医疗的媒介技术。如今,心脏分娩造影术只由医院的妇产科医生进行。公共卫生中心Puskesmas的TeleCTG帮助助产士将诊断结果在线发送给妇产科医生,以便立即做出反应。这项技术有助于均衡医疗服务的质量。本研究的目的是分析使用TeleCTG医疗设备参与库邦公共卫生服务并赋予助产士权力的创新扩散过程。创新扩散是通过特定渠道在社会系统成员中传播创新的一个有说服力的过程。本研究采用探索性序列混合方法设计,通过对四位知情者的深入访谈,探索定性数据。分发了调查问卷,以得出调查结果在人口层面的普遍性。人口是来自13个分区的助产士,他们使用库邦的TeleCTG和集群采样技术。路径分析用于观察创新扩散、助产士参与和助产士赋权要素之间的因果关系。结果发现,创新的扩散鼓励助产士的参与,参与水平则增加了赋权。创新的传播不会直接影响助产士的赋权,但助产士的参与会对赋权产生间接影响。作为最后的讨论,助产士的参与是提高Kupang Puskesmas助产士能力的关键。
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引用次数: 1
Malaysian medical tourism communication in shaping Indonesian public opinion 马来西亚医疗旅游传播塑造印尼舆论
Pub Date : 2021-12-29 DOI: 10.24198/jkk.v9i2.35852
Trie Damayanti, S. Dida, D. Hidayat, S. Cho
Malaysia is developing medical tourism as a tourism industry aimed at foreign tourists. For this tourism industry, Malaysia makes Indonesia as one of the tourist targets that are expected to bring foreign exchange for the country. Data shows that Indonesians are the largest contributor of tourists visiting Malaysia for treatment. This shows the trust of Indonesian citizens in the health services of the neighboring country. The concept of tourism communication mentions that to achieve the success of medical tourism at least several things are needed that can be fulfilled, namely: competitive prices, available human resources for medical services, the existence of research and development of medical capabilities, infrastructure development, state institutions that support medical tourism, a supportive market economy, the ability to bring together present-day medical technology with traditional, and tourist attractions. Things that are built through tourism communication itself are expected to produce a public opinion about tourist destinations, where this public opinion is the first step in the formation of a country’s brand. This study uses a survey method, which involves about 96 respondents who are on the islands of Sumatra and Java. Use descriptive analysis techniques to explore results. The results obtained by not all components in tourism communication for medical tourism are seen as influencing Indonesian opinion on Malaysian medical tourism. The strangest thing that comes to the view of the Indonesian people is Malaysia’s credibility on health services, the credibility of doctors, the equipment used, the ability to convey information, adequate infrastructure, and the beauty of tourist destinations. Most opinions state that Malaysia can show as a country that successfully develops tourist confidence in the health services offered. The implication of this research is that the opinion of foreign nationals in a country greatly affects the image of that country in the international world.
马来西亚正在发展医疗旅游业,将其作为面向外国游客的旅游业。就旅游业而言,马来西亚将印尼列为旅游目标之一,有望为该国带来外汇。数据显示,印尼人是前往马来西亚接受治疗的游客的最大贡献者。这表明了印尼公民对邻国卫生服务的信任。旅游传播的概念提到,要实现医疗旅游的成功,至少需要几件事可以实现,即:有竞争力的价格、可用于医疗服务的人力资源、医疗能力的研发、基础设施的发展、支持医疗旅游的国家机构、支持性的市场经济,将现代医疗技术与传统和旅游景点结合在一起的能力。通过旅游传播本身建立的东西预计会产生关于旅游目的地的舆论,而这种舆论是一个国家品牌形成的第一步。这项研究采用了一种调查方法,涉及苏门答腊岛和爪哇岛上的约96名受访者。使用描述性分析技术来探索结果。并非所有医疗旅游旅游传播组成部分所获得的结果都被视为影响了印尼人对马来西亚医疗旅游的看法。印尼人民认为,最奇怪的是马来西亚在医疗服务方面的信誉、医生的信誉、使用的设备、传递信息的能力、充足的基础设施以及旅游目的地的美丽。大多数意见认为,马来西亚可以作为一个成功培养游客对所提供的医疗服务信心的国家。这项研究的含义是,一个国家的外国国民的意见极大地影响了该国在国际世界上的形象。
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Jurnal Kajian Komunikasi
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