Refika Nadia, Pratana Puspa Midiastuty, Eddy Suranta, Danang Adi Putra
This research aims to empirically test the influence of profitability, liquidity, leverage, dividend policy and foreign ownership on firm value. The sample used in this research is manufacturing companies listed on the Indonesia Stock Exchange with a research period of 2018-2022. The sampling technique used a purposive sampling method with predetermined criteria there were 55 observations. The research results provide empirical evidence that leverage and foreign ownership have a positive and significant effect on firm value, while profitability, liquidity and dividend policy have no effect on firm value. This research provides implications for capital structure theory which states that the use of higher leverage will increase firm value and also provides implications for agency theory in explaining the relationship between foreign ownership and firm value and provides implications for signal theory in explaining the relationship between profitability and dividend policy on firm value.
{"title":"The Effect of Profitability, Liquidity, Leverage, Dividend Policy and Foreign Ownership on Firm Value","authors":"Refika Nadia, Pratana Puspa Midiastuty, Eddy Suranta, Danang Adi Putra","doi":"10.52728/ijjm.v4i4.962","DOIUrl":"https://doi.org/10.52728/ijjm.v4i4.962","url":null,"abstract":"This research aims to empirically test the influence of profitability, liquidity, leverage, dividend policy and foreign ownership on firm value. The sample used in this research is manufacturing companies listed on the Indonesia Stock Exchange with a research period of 2018-2022. The sampling technique used a purposive sampling method with predetermined criteria there were 55 observations. The research results provide empirical evidence that leverage and foreign ownership have a positive and significant effect on firm value, while profitability, liquidity and dividend policy have no effect on firm value. This research provides implications for capital structure theory which states that the use of higher leverage will increase firm value and also provides implications for agency theory in explaining the relationship between foreign ownership and firm value and provides implications for signal theory in explaining the relationship between profitability and dividend policy on firm value.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"30 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139246489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Maman Suhendra, Dian Handayani, Sakti Prabowo, Roihans Muhammad Iqbal
The Public-Private Partnerships Scheme (PPP) has become an important option in overcoming the gap in infrastructure financing needs. From the total number of PPP projects implemented in several countries, it was found that the number of small-scale PPP projects was relatively greater than mega PPP projects. In line with this, in the Indonesian context, regional governments are expected to be able to innovate infrastructure financing, including by using the PPP scheme. The Madiun Regency Street Lighting Equipment (APJ) PPP project is the first small-scale PPP that has completed the auction process and signed the Cooperation Agreement in Indonesia. Using the qualitative method through the relevant case study approach, this research succeeded in identifying several challenges as well as opportunities for more massive implementation potentials of small-scale PPP in APJ in the future as follows: (1) optimal risk allocations; (2) the strong commitment of the regional government as the party responsible for the cooperation project; (3) financial aspects/parameters accepted by the market; and (4) doable projects.
{"title":"The Challenges and Opportunities of Small-Scale Public-Private Partnership Scheme to Finance Indonesia Local Street Lighting Equipment Projects : The Case of the Madiun Regency","authors":"Maman Suhendra, Dian Handayani, Sakti Prabowo, Roihans Muhammad Iqbal","doi":"10.52728/ijjm.v4i4.945","DOIUrl":"https://doi.org/10.52728/ijjm.v4i4.945","url":null,"abstract":"The Public-Private Partnerships Scheme (PPP) has become an important option in overcoming the gap in infrastructure financing needs. From the total number of PPP projects implemented in several countries, it was found that the number of small-scale PPP projects was relatively greater than mega PPP projects. In line with this, in the Indonesian context, regional governments are expected to be able to innovate infrastructure financing, including by using the PPP scheme. The Madiun Regency Street Lighting Equipment (APJ) PPP project is the first small-scale PPP that has completed the auction process and signed the Cooperation Agreement in Indonesia. Using the qualitative method through the relevant case study approach, this research succeeded in identifying several challenges as well as opportunities for more massive implementation potentials of small-scale PPP in APJ in the future as follows: (1) optimal risk allocations; (2) the strong commitment of the regional government as the party responsible for the cooperation project; (3) financial aspects/parameters accepted by the market; and (4) doable projects.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"2 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139247374","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The image of the Kesawan area is considered unsuitable as a place for culinary businesses, so it is very necessary to revitalize the area as one of the drivers for the development of the Medan city area. The revitalization carried out specifically in the MSME area in the food and beverage sector is targeted to be able to attract visitors from both inside and outside the city. The aim of the research is to analyze the influence of revitalization, use of technology and human resource (HR) competency on MSME income. The method used is a quantitative approach and data collection is carried out by distributing questionnaires. Data analysis was carried out using multiple regression analysis with the help of the SPSS program. The results of this research show that the variables of revitalization, use of technology and human resource competence have an influence on increasing MSME income after being hit by Covid-19.
{"title":"Analysis of the Influence of Revitalization, Technology Use, and Human Resources Competence on MSME Income","authors":"Frans Antoni Sihite, Y. Pakpahan","doi":"10.52728/ijjm.v4i4.875","DOIUrl":"https://doi.org/10.52728/ijjm.v4i4.875","url":null,"abstract":"The image of the Kesawan area is considered unsuitable as a place for culinary businesses, so it is very necessary to revitalize the area as one of the drivers for the development of the Medan city area. The revitalization carried out specifically in the MSME area in the food and beverage sector is targeted to be able to attract visitors from both inside and outside the city. The aim of the research is to analyze the influence of revitalization, use of technology and human resource (HR) competency on MSME income. The method used is a quantitative approach and data collection is carried out by distributing questionnaires. Data analysis was carried out using multiple regression analysis with the help of the SPSS program. The results of this research show that the variables of revitalization, use of technology and human resource competence have an influence on increasing MSME income after being hit by Covid-19.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"5 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139271862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this research is to provide empirical evidence regarding the effect of Covid-19 on earnings quality with corporate governance as a moderator. Based on agency theory, corporate governance is a monitoring mechanism to improve quality. All manufacturing companies listed on the Indonesia Stock Exchange (BEI) with a research period of 2017-2022 were used as samples for this research. Using purposive sampling technique, the total of observations was 624 from 104 samples. Covid-19 is a dummy variable with the value (1) being in the Covid-19 period (2020-2022) and (0) other than the Covid-19 period (2017-2019). Corporate governance used in this research is the size of the board of directors and the proportion of independent commissioners. All hypothesis tested by using multiple linear regression techniques, IBM SPSS 25. Earnings quality is proxied by accrual earnings management and real earnings management. The research results prove that real earnings management occurs in the form of RM1, RM3 and RM TOTAL. Covid-19 does not cause the practice of accrual earnings management and real earnings management in the form of RM2. Furthermore, corporate governance is unable to moderate in explaining the relationship between Covid-19 and earnings quality.
{"title":"The Effect COVID-19 On Earnings Quality and the Role of Corporate Governance as a Moderation","authors":"Febi Aji Riansyah, Pratana Puspa Midiastuty, Eddy Suranta","doi":"10.52728/ijjm.v4i4.950","DOIUrl":"https://doi.org/10.52728/ijjm.v4i4.950","url":null,"abstract":"The aim of this research is to provide empirical evidence regarding the effect of Covid-19 on earnings quality with corporate governance as a moderator. Based on agency theory, corporate governance is a monitoring mechanism to improve quality. All manufacturing companies listed on the Indonesia Stock Exchange (BEI) with a research period of 2017-2022 were used as samples for this research. Using purposive sampling technique, the total of observations was 624 from 104 samples. Covid-19 is a dummy variable with the value (1) being in the Covid-19 period (2020-2022) and (0) other than the Covid-19 period (2017-2019). Corporate governance used in this research is the size of the board of directors and the proportion of independent commissioners. All hypothesis tested by using multiple linear regression techniques, IBM SPSS 25. Earnings quality is proxied by accrual earnings management and real earnings management. The research results prove that real earnings management occurs in the form of RM1, RM3 and RM TOTAL. Covid-19 does not cause the practice of accrual earnings management and real earnings management in the form of RM2. Furthermore, corporate governance is unable to moderate in explaining the relationship between Covid-19 and earnings quality.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"23 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139272238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Bima Sujendra, Pabali Musa, Nahot Tua Parlindungan Sihaloho
This research aims to analyze the Development Strategy for Village-Owned Enterprises (B.U.M.D.E.S.) in Jeruju Berkah, especially in the Tourism Business Sector in the Equator Park Area in Jeruju Besar Village, Kubu Raya Regency, Post-Covid 19. This research is a qualitative descriptive research. The research results show that the establishment of Village-Owned Enterprises (B.U.M.D.E.S.) can be used as a strategy that should be considered in village development efforts and to improve community welfare. Meanwhile, the obstacles are the abandonment of Village-Owned Enterprises in the Equator Park Area Tourism Business Sector during COVID-19, the lack of number of visitors after the Village-Owned Enterprises in the Equator Park Area Tourism Business Sector reopened after COVID-19, and the lack of innovation carried out by the management in promoting Equator Tourism. Park. The efforts of the Jeruju Besar Village Government in overcoming obstacles to Village-Owned Enterprises to improve community welfare include formulating appropriate strategies, building cooperation with local governments, and recruiting competent human resources in the tourism sector.
本研究旨在分析 Jeruju Berkah 的村办企业发展战略（B.U.M.D.E.S.），尤其是后科维德时代 19 年库布拉亚区 Jeruju Besar 村赤道公园地区的旅游商业部门。本研究属于定性描述研究。研究结果表明，建立村办企业（B.U.M.D.E.S.）可作为乡村发展工作和改善社区福利应考虑的战略。同时，COVID-19 期间赤道公园地区旅游商业部门的村办企业被遗弃、COVID-19 后赤道公园地区旅游商业部门的村办企业重新开放后游客数量不足以及管理层在推广赤道旅游方面缺乏创新也是障碍。公园。Jeruju Besar 村政府为克服村办企业在改善社区福利方面的障碍所做的努力包括制定适当 的战略、与当地政府建立合作关系以及在旅游部门招聘有能力的人力资源。
{"title":"Performance Of Village Owned Enterprises (BUMDES) Jeruju Berkah in Jeruju Big Village Kubu Raya District (Case Study of the Tourism Business Sector in the Equator Park Area Post Covid 19)","authors":"Bima Sujendra, Pabali Musa, Nahot Tua Parlindungan Sihaloho","doi":"10.52728/ijjm.v4i4.940","DOIUrl":"https://doi.org/10.52728/ijjm.v4i4.940","url":null,"abstract":"This research aims to analyze the Development Strategy for Village-Owned Enterprises (B.U.M.D.E.S.) in Jeruju Berkah, especially in the Tourism Business Sector in the Equator Park Area in Jeruju Besar Village, Kubu Raya Regency, Post-Covid 19. This research is a qualitative descriptive research. The research results show that the establishment of Village-Owned Enterprises (B.U.M.D.E.S.) can be used as a strategy that should be considered in village development efforts and to improve community welfare. Meanwhile, the obstacles are the abandonment of Village-Owned Enterprises in the Equator Park Area Tourism Business Sector during COVID-19, the lack of number of visitors after the Village-Owned Enterprises in the Equator Park Area Tourism Business Sector reopened after COVID-19, and the lack of innovation carried out by the management in promoting Equator Tourism. Park. The efforts of the Jeruju Besar Village Government in overcoming obstacles to Village-Owned Enterprises to improve community welfare include formulating appropriate strategies, building cooperation with local governments, and recruiting competent human resources in the tourism sector.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"34 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139272626","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this research is to provide empirical evidence on the influence of accrual and real-based earnings management and institutional ownership on leverage. The dependent variable is leverage. The independent variables are accrual earnings management (DAC), real earnings management (CFO, PROD, DISEXP), and institutional ownership. This research uses multiple linear regression. The sample used is a manufacturing company listed on the Indonesian Stock Exchange and has an ESG score from 2018-2022. The sample for this research was selected using a purposive sampling technique with a total of 120 observation data. The results of this research show that earnings management using 4 proxies, namely accrued earnings management (DAC) and real earnings management (CFO, PROD, DISEXP) has a significant influence on leverage. Institutional ownership does not have a significant effect on leverage. The implications of this research are very large because it provides support for the application of agency theory. However, it is crucial to highlight that the scope of this research is confined to Indonesian manufacturing enterprises, therefore the conclusions may not be immediately transferable to other nations.
{"title":"The Effect of Accrual Earnings Management, Real Earnings Management, and Institutional Ownership on Leverage","authors":"Anita Anggraini, Eddy Suranta","doi":"10.52728/ijjm.v4i4.957","DOIUrl":"https://doi.org/10.52728/ijjm.v4i4.957","url":null,"abstract":"The purpose of this research is to provide empirical evidence on the influence of accrual and real-based earnings management and institutional ownership on leverage. The dependent variable is leverage. The independent variables are accrual earnings management (DAC), real earnings management (CFO, PROD, DISEXP), and institutional ownership. This research uses multiple linear regression. The sample used is a manufacturing company listed on the Indonesian Stock Exchange and has an ESG score from 2018-2022. The sample for this research was selected using a purposive sampling technique with a total of 120 observation data. The results of this research show that earnings management using 4 proxies, namely accrued earnings management (DAC) and real earnings management (CFO, PROD, DISEXP) has a significant influence on leverage. Institutional ownership does not have a significant effect on leverage. The implications of this research are very large because it provides support for the application of agency theory. However, it is crucial to highlight that the scope of this research is confined to Indonesian manufacturing enterprises, therefore the conclusions may not be immediately transferable to other nations.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139273393","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sri Juni Woro Astuti, Arini Sulistyowati, Yanuar Fauzuddin
Various facts indicate that the capacity building program for Village Owned Enterprises (BUM Desa) is not yet optimal. The existence of BUM Desa which is spread in almost all villages in Indonesia, it turns out that only about 10% are active. Even though the Indonesian Government really hopes that the existence of Bum Desa will be able to accelerate the economic recovery of village communities after the Covid-19 pandemic. Therefore this study aims to find alternative strategies for more effective capacity building programs. The research method used is qualitative. This study took samples from three villages in East Java. Data collection through in-depth interviews, observation, FGD and documentation. The results of the study show that the three BUM Desa have not implemented modern and professional management. This indicates that the capacity building program that has been implemented has not been running effectively, so it is necessary to look for alternative strategies that can increase the effectiveness of the capacity building program. The results of the study identified village local wisdom values that could be synergized in the management of BUM Desa and received support from all stakeholders, especially the community. Finally, this research recommends that the implementation of capacity building programs for village governments be synergized with local wisdom values.
各种事实表明，村办企业（BUM Desa）的能力建设计划尚未达到最佳状态。印尼几乎所有村庄都有村办企业（BUM Desa），但只有约 10%的村办企业处于活跃状态。尽管印尼政府非常希望 Bum Desa 的存在能够在 Covid-19 大流行后加快乡村社区的经济复苏。因此，本研究旨在为更有效的能力建设计划寻找替代战略。本研究采用的是定性研究方法。本研究从东爪哇的三个村庄抽取样本。通过深入访谈、观察、FGD 和文献收集数据。研究结果表明，三个 BUM Desa 没有实施现代化和专业化管理。这表明已经实施的能力建设计划并未有效运行，因此有必要寻找能够提高能力建设计划有效性的替代战略。研究结果确定了可以在 BUM Desa 的管理中发挥协同作用的乡村地方智慧价值，并得到了所有利益相关者，尤其是社区的支持。最后，本研究建议，在实施村级政府能力建设计划时，应与当地的智慧价值相结合。
{"title":"Strategy to Increase the Effectiveness of Capacity Building Programs for Village-Owned Enterprises","authors":"Sri Juni Woro Astuti, Arini Sulistyowati, Yanuar Fauzuddin","doi":"10.52728/ijjm.v4i4.933","DOIUrl":"https://doi.org/10.52728/ijjm.v4i4.933","url":null,"abstract":"Various facts indicate that the capacity building program for Village Owned Enterprises (BUM Desa) is not yet optimal. The existence of BUM Desa which is spread in almost all villages in Indonesia, it turns out that only about 10% are active. Even though the Indonesian Government really hopes that the existence of Bum Desa will be able to accelerate the economic recovery of village communities after the Covid-19 pandemic. Therefore this study aims to find alternative strategies for more effective capacity building programs. The research method used is qualitative. This study took samples from three villages in East Java. Data collection through in-depth interviews, observation, FGD and documentation. The results of the study show that the three BUM Desa have not implemented modern and professional management. This indicates that the capacity building program that has been implemented has not been running effectively, so it is necessary to look for alternative strategies that can increase the effectiveness of the capacity building program. The results of the study identified village local wisdom values that could be synergized in the management of BUM Desa and received support from all stakeholders, especially the community. Finally, this research recommends that the implementation of capacity building programs for village governments be synergized with local wisdom values.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"76 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139288569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to provide a comprehensive picture of financial behaviors in this dynamic socioeconomic context by examining the saving and investment habits of Indonesian households. Using a mixed-methods approach, the study combines quantitative survey data with qualitative material obtained through in-depth interviews. The demographic profile of the sample demonstrates a broad range of representation in terms of age groups, income levels, levels of education attained, and employment circumstances. Quantitative analyses reveal that a significant portion of participants save on a regular basis, with a variety of investment portfolios and savings vehicles that they prefer. Relationships between socioeconomic factors, such as education level and income, provide crucial information about what motivates people to make financial decisions. The findings demonstrate the important roles that behavioral variables, cultural influences, and risk perceptions all have in shaping household financial decisions. The study's conclusions, which highlight the need of targeted financial education programs and culturally sensitive interventions, can be helpful to policymakers, financial institutions, and educators alike. Overall, this study broadens our knowledge of household financial behavior and offers data that Indonesia can utilize to create policies that promote economic empowerment and financial resilience.
{"title":"Savings and Investment Patterns of Indonesian Society: An Analysis of Household Financial Behavior","authors":"Fatra Syahlan","doi":"10.52728/ijjm.v4i4.936","DOIUrl":"https://doi.org/10.52728/ijjm.v4i4.936","url":null,"abstract":"The purpose of this study is to provide a comprehensive picture of financial behaviors in this dynamic socioeconomic context by examining the saving and investment habits of Indonesian households. Using a mixed-methods approach, the study combines quantitative survey data with qualitative material obtained through in-depth interviews. The demographic profile of the sample demonstrates a broad range of representation in terms of age groups, income levels, levels of education attained, and employment circumstances. Quantitative analyses reveal that a significant portion of participants save on a regular basis, with a variety of investment portfolios and savings vehicles that they prefer. Relationships between socioeconomic factors, such as education level and income, provide crucial information about what motivates people to make financial decisions. The findings demonstrate the important roles that behavioral variables, cultural influences, and risk perceptions all have in shaping household financial decisions. The study's conclusions, which highlight the need of targeted financial education programs and culturally sensitive interventions, can be helpful to policymakers, financial institutions, and educators alike. Overall, this study broadens our knowledge of household financial behavior and offers data that Indonesia can utilize to create policies that promote economic empowerment and financial resilience.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"1140 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139288555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The rapid development of science and technology in the digital era has influenced people's lifestyles when accessing a lot of information in various service functions via electronic means. Banking utilizes information technology in mobile banking services. The aim of this research is to determine and analyze the influence of perceived convenience and service quality on interest in using BCA Mobile Banking through trust as an intervening variable. The research method uses primary data obtained from distributing questionnaires to 100 people aged at least 17 years who have used or are currently using BCA Mobile Banking in Jabodetabek. The analytical tools used are validity test, reliability test, R-Square test, path coefficient test, and indirect effect test (path analysis). The research results show that perceptions of convenience and service quality influence interest in using BCA Mobile Banking through trust. Perceived convenience does not influence interest in using BCA Mobile Banking, while service quality influences interest in using BCA Mobile Banking. Perception of Ease and Quality of Service directly and indirectly influences Interest in Using BCA Mobile Banking through Trust
{"title":"The Effect of Easy and Quality Service on Interest in Using BCA Mobile Banking through Trust as an Intervening Variable","authors":"Angga Putri Ekanova Nurlaela, Septi Mariani Tis’a Ramadhani, Yunita Niken Ayu Ramadhanti","doi":"10.52728/ijjm.v4i4.934","DOIUrl":"https://doi.org/10.52728/ijjm.v4i4.934","url":null,"abstract":"The rapid development of science and technology in the digital era has influenced people's lifestyles when accessing a lot of information in various service functions via electronic means. Banking utilizes information technology in mobile banking services. The aim of this research is to determine and analyze the influence of perceived convenience and service quality on interest in using BCA Mobile Banking through trust as an intervening variable. The research method uses primary data obtained from distributing questionnaires to 100 people aged at least 17 years who have used or are currently using BCA Mobile Banking in Jabodetabek. The analytical tools used are validity test, reliability test, R-Square test, path coefficient test, and indirect effect test (path analysis). The research results show that perceptions of convenience and service quality influence interest in using BCA Mobile Banking through trust. Perceived convenience does not influence interest in using BCA Mobile Banking, while service quality influences interest in using BCA Mobile Banking. Perception of Ease and Quality of Service directly and indirectly influences Interest in Using BCA Mobile Banking through Trust","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139305327","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose of this research is to find out the marketing strategies implemented by MS GLOW attract the buying interest of millennial generation consumers and determine the buying interest of millennial generation consumers towards MS GLOW products. The research uses qualitative methods. The research location was in Semarapura Kelod, Klungkung, Bali, Indonesia. This research sample used purposive sampling with six informants: business owners, employees, and consumers. Researchers used interviews, documentation, observation methods, and data wetness to collect data using triangulation of sources and techniques. Data analysis uses data collection, reduction, display, and Conclusion Drawing. The research results show that the marketing strategy carried out by MS GLOW Klungkung in implementing the marketing mix can be said to be quite successful because one of the main strategies in determining the success of marketing activities on the scale at MS GLOW Klungkung is determining the marketing mix. Implementing marketing strategies to attract consumer buying interest has been carried out effectively by the MS GLOW Klungkung distributor, done offline or online. However, all the marketing strategies that have been carried out to attract millennial consumers, where reviews on social media about MS GLOW products influence trust. The perception of customers with different beliefs about a product means that it is still difficult to attract millennial consumers' buying intention.
本研究的目的是找出 MS GLOW 所实施的营销策略，以吸引千禧一代消费者的购买兴趣，并确定千禧一代消费者对 MS GLOW 产品的购买兴趣。研究采用定性方法。研究地点位于印度尼西亚巴厘岛克隆孔市 Semarapura Kelod。研究样本采用目的性抽样，共有六位信息提供者：企业主、员工和消费者。研究人员采用访谈、文献记录、观察法和数据湿度等方法，利用三角测量来源和技术收集数据。数据分析采用数据收集、还原、展示和结论绘制。研究结果表明，MS GLOW Klungkung 在实施营销组合方面的营销策略可以说是相当成功的，因为决定 MS GLOW Klungkung 营销活动成功与否的主要策略之一就是确定营销组合。无论是线下还是线上，MS GLOW Klungkung 分销商都有效地实施了吸引消费者购买兴趣的营销策略。然而，所有为吸引千禧一代消费者而实施的营销策略中，社交媒体上关于 MS GLOW 产品的评论都会影响信任度。顾客对产品的不同看法意味着仍难以吸引千禧一代消费者的购买意向。
{"title":"Marketing Strategies to Attract Millenial Generation Consumers' Buying Intentions","authors":"Putu Ayu Titha Paramitha Pika","doi":"10.52728/ijjm.v4i4.907","DOIUrl":"https://doi.org/10.52728/ijjm.v4i4.907","url":null,"abstract":"Purpose of this research is to find out the marketing strategies implemented by MS GLOW attract the buying interest of millennial generation consumers and determine the buying interest of millennial generation consumers towards MS GLOW products. The research uses qualitative methods. The research location was in Semarapura Kelod, Klungkung, Bali, Indonesia. This research sample used purposive sampling with six informants: business owners, employees, and consumers. Researchers used interviews, documentation, observation methods, and data wetness to collect data using triangulation of sources and techniques. Data analysis uses data collection, reduction, display, and Conclusion Drawing. The research results show that the marketing strategy carried out by MS GLOW Klungkung in implementing the marketing mix can be said to be quite successful because one of the main strategies in determining the success of marketing activities on the scale at MS GLOW Klungkung is determining the marketing mix. Implementing marketing strategies to attract consumer buying interest has been carried out effectively by the MS GLOW Klungkung distributor, done offline or online. However, all the marketing strategies that have been carried out to attract millennial consumers, where reviews on social media about MS GLOW products influence trust. The perception of customers with different beliefs about a product means that it is still difficult to attract millennial consumers' buying intention.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139292487","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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