In this dynamic era, maintaining loyal and qualified human resources is a step to increase company productivity in order to achieve set goals. Many factors affect employee satisfaction, one of which is job satisfaction. Maintaining employee loyalty by increasing the level of job satisfaction is done by creating a conducive and positive work environment. The work environment includes the physical environment, psychological environment, and social environment. This study aims to determine the effect of the work environment on employee loyalty with job satisfaction as an intervening variable. The method used in this research is review with 20 articles. Based on the results of this study, the work environment has a strong influence on employee job satisfaction. A work environment that can make employees develop optimally with appropriate rewards can increase worker satisfaction. Employee satisfaction is very influential in increasing employee loyalty to the company. Employees with high levels of satisfaction will give their energy and time for the success of the organization.
{"title":"The The Impact of Working Environment on Employee Loyalties with Job Satisfaction as an Intervening Variable","authors":"Nadhila Alifi Andarsari, Pompong B. Setiadi","doi":"10.52728/ijjm.v4i1.619","DOIUrl":"https://doi.org/10.52728/ijjm.v4i1.619","url":null,"abstract":"In this dynamic era, maintaining loyal and qualified human resources is a step to increase company productivity in order to achieve set goals. Many factors affect employee satisfaction, one of which is job satisfaction. Maintaining employee loyalty by increasing the level of job satisfaction is done by creating a conducive and positive work environment. The work environment includes the physical environment, psychological environment, and social environment. This study aims to determine the effect of the work environment on employee loyalty with job satisfaction as an intervening variable. The method used in this research is review with 20 articles. Based on the results of this study, the work environment has a strong influence on employee job satisfaction. A work environment that can make employees develop optimally with appropriate rewards can increase worker satisfaction. Employee satisfaction is very influential in increasing employee loyalty to the company. Employees with high levels of satisfaction will give their energy and time for the success of the organization.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131465558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ginta Ginting, Ike Janita Dewi, Imas Maesaroh, Maya Maria
The paper explores the current condition and the potential development of creative tourism in the context of community-based tourism (CBT) in Yogyakarta, Indonesia. A particular context was studied, that is, in the times of COVID-19 pandemic, where its adverse effects were experienced by tourism industry. Based on the research of the current state of creative tourism products in the tourism villages as CBT destinations, the paper aims to identify the factors contributing to the development of creative tourism products in tourism villages based on their cultural and natural assets. The research was conducted in three tourism villages in Yogyakarta by employing observation and interviews with the tourism villages’ managers and community members. Data were analyzed employing content-analysis. Findings of the research show that creative tourism is important for the survivability of tourism villages’ business especially during and post pandemic. Findings also bring in the importance of leadership and entrepreneurship of the tourism villages. Such result contributes to the conceptual understanding of creative tourism development, especially in the context of CBT destinations, to be able to enhance the resilience of tourism villages and to continue prosper the local community.
{"title":"Development Concept and Strategy for Creative Tourism of Community-Based Tourism Destinations in Yogyakarta","authors":"Ginta Ginting, Ike Janita Dewi, Imas Maesaroh, Maya Maria","doi":"10.52728/ijjm.v4i1.637","DOIUrl":"https://doi.org/10.52728/ijjm.v4i1.637","url":null,"abstract":"The paper explores the current condition and the potential development of creative tourism in the context of community-based tourism (CBT) in Yogyakarta, Indonesia. A particular context was studied, that is, in the times of COVID-19 pandemic, where its adverse effects were experienced by tourism industry. Based on the research of the current state of creative tourism products in the tourism villages as CBT destinations, the paper aims to identify the factors contributing to the development of creative tourism products in tourism villages based on their cultural and natural assets. The research was conducted in three tourism villages in Yogyakarta by employing observation and interviews with the tourism villages’ managers and community members. Data were analyzed employing content-analysis. Findings of the research show that creative tourism is important for the survivability of tourism villages’ business especially during and post pandemic. Findings also bring in the importance of leadership and entrepreneurship of the tourism villages. Such result contributes to the conceptual understanding of creative tourism development, especially in the context of CBT destinations, to be able to enhance the resilience of tourism villages and to continue prosper the local community.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129604268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The activity carried out by consumers every day is shopping. This activity is very important because it affects everyday life. In carrying out shopping activities, many decisions are made by the consumer. Understanding the consumer decision process is very important for marketers to create the right marketing strategy. This research will be carried out to look at the relationship that occurs between consumer behavior and its influence on changes in marketing strategy in Indonesia. This research will be carried out using a qualitative approach. The data used in this research comes from the results of previous research or studies that still have relevance to this research. This study found that when consumers feel a product has successfully met their needs, they will feel satisfied in consuming the product. Marketing strategy is determined by its interaction with consumer decisions. Then a good marketing strategy is to provide products that can meet the needs of consumers.
{"title":"Understanding Business Marketing Strategy and Its Influence on Consumer Behavior: A Qualitative Analysis","authors":"Riza M. Yunus","doi":"10.52728/ijjm.v4i1.673","DOIUrl":"https://doi.org/10.52728/ijjm.v4i1.673","url":null,"abstract":"The activity carried out by consumers every day is shopping. This activity is very important because it affects everyday life. In carrying out shopping activities, many decisions are made by the consumer. Understanding the consumer decision process is very important for marketers to create the right marketing strategy. This research will be carried out to look at the relationship that occurs between consumer behavior and its influence on changes in marketing strategy in Indonesia. This research will be carried out using a qualitative approach. The data used in this research comes from the results of previous research or studies that still have relevance to this research. This study found that when consumers feel a product has successfully met their needs, they will feel satisfied in consuming the product. Marketing strategy is determined by its interaction with consumer decisions. Then a good marketing strategy is to provide products that can meet the needs of consumers.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125185595","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Micro, Small and Medium Enterprises (MSMEs) are economic businesses in the field of sales or trade that are managed by individuals or business entities. The existence of MSMEs in the technological era needs to utilize applications that can support sales. Canva is a design app that can be used to support sales. Canva's role in Micro, Small and Medium Enterprises (MSMEs) is expected to be an application that makes it easier for actors to market their selling products. This study aims to determine the effect of Canva training on improving the skills and sales of Micro, Small and Medium Enterprises (MSMEs). The approach method used in the implementation of this training activity includes monological and dialogic methods. Based on the results of the study, training on using the Canva application to increase sales and skills has a positive effect on MSME owners. This is due to the use of the Canva application which is easily understood by all people and the costs incurred are not much.
{"title":"Utilizing Canva Application Training to Improve Skills and Product Sales in Micro Small Medium Enterprises (MSMEs) East Java","authors":"Sofyanto Tri Sunarto, Pompong B. Setiadi","doi":"10.52728/ijjm.v4i1.633","DOIUrl":"https://doi.org/10.52728/ijjm.v4i1.633","url":null,"abstract":"Micro, Small and Medium Enterprises (MSMEs) are economic businesses in the field of sales or trade that are managed by individuals or business entities. The existence of MSMEs in the technological era needs to utilize applications that can support sales. Canva is a design app that can be used to support sales. Canva's role in Micro, Small and Medium Enterprises (MSMEs) is expected to be an application that makes it easier for actors to market their selling products. This study aims to determine the effect of Canva training on improving the skills and sales of Micro, Small and Medium Enterprises (MSMEs). The approach method used in the implementation of this training activity includes monological and dialogic methods. Based on the results of the study, training on using the Canva application to increase sales and skills has a positive effect on MSME owners. This is due to the use of the Canva application which is easily understood by all people and the costs incurred are not much.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129404827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Bonjor Sugar is one of the typical preparations from the Gunung Padang Cultural Heritage Site in Karyamukti Village, one of the managers of the Bonjor Sugar Business is Mr. Lukman. As a business that has been running for a long time, Mr. Lukman's business did not test the feasibility of the business he was running. There are several problems related to accessibility, technology, and limited knowledge of human resources. The purpose of this analysis is to test the feasibility of Mr. Lukman's Bonjor Sugar Business. This research uses a mixed or combination research method where data is obtained based on the results of interviews and observations. The results obtained are that there are several aspects that have not been fulfilled. Of the 7 aspects analyzed, only financial, economic and social aspects, as well as environmental aspects are considered feasible.
{"title":"Analysis of Bonjor Sugar Business Feasibility Study in Karyamukti Village (Case Study on Mr. Lukman’s MSMEs)","authors":"Bella Lutfiyya, A. Akhirson","doi":"10.52728/ijjm.v4i1.630","DOIUrl":"https://doi.org/10.52728/ijjm.v4i1.630","url":null,"abstract":"Bonjor Sugar is one of the typical preparations from the Gunung Padang Cultural Heritage Site in Karyamukti Village, one of the managers of the Bonjor Sugar Business is Mr. Lukman. As a business that has been running for a long time, Mr. Lukman's business did not test the feasibility of the business he was running. There are several problems related to accessibility, technology, and limited knowledge of human resources. The purpose of this analysis is to test the feasibility of Mr. Lukman's Bonjor Sugar Business. This research uses a mixed or combination research method where data is obtained based on the results of interviews and observations. The results obtained are that there are several aspects that have not been fulfilled. Of the 7 aspects analyzed, only financial, economic and social aspects, as well as environmental aspects are considered feasible.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127505405","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
PT. Surya Sukses Group is one of the largest plastic manufacturers in Indonesia. This company has been established since 1989 whose products have been used by many industries. This study aims to determine the stages of implementing the Human Resource Scorecard and measuring human resource performance based on the Human Resource Scorecard at PT. Surya Success Group. The Human Resource Scorecard is a way to measure and show the performance of a company's human resources in a comprehensive manner that is directly aligned with the company's vision, mission and goals. This study uses a four-perspective approach, namely the Financial Perspective; Customer Perspective; Internal Business Process Perspective; Learning and Growth Perspective. Data collection was obtained from research related to four perspectives from PT. Surya Success Group. So the total score of PT. Surya Sukses Abadi Prima in 2019 was 2,506 which was classified as a bad company performance and in 2020 it was 3,139 which was classified as a medium company performance.
PT. Surya Sukses集团是印度尼西亚最大的塑料制造商之一。该公司成立于1989年，其产品已被许多行业使用。本研究旨在确定PT. Surya成功集团实施人力资源计分卡的阶段，并基于人力资源计分卡衡量人力资源绩效。人力资源计分卡是一种衡量和显示公司人力资源表现的方法，它以一种全面的方式直接与公司的愿景、使命和目标相一致。本研究采用四视角研究方法，即财务视角;客户角度;内部业务流程视角;学习和成长的视角。数据收集来自PT. Surya Success Group的四个方面的研究。因此，PT. Surya Sukses Abadi Prima在2019年的总分为2506分，被归类为糟糕的公司业绩，而在2020年的总分为3139分，被归类为中等公司业绩。
{"title":"Implementation of Human Resources Scorecard-Based Human Resources Work System Design at PT. Suryasukses Abadi Prima","authors":"Aulia Nurwinda Septiani, Pompong B. Setiadi","doi":"10.52728/ijjm.v4i1.618","DOIUrl":"https://doi.org/10.52728/ijjm.v4i1.618","url":null,"abstract":"PT. Surya Sukses Group is one of the largest plastic manufacturers in Indonesia. This company has been established since 1989 whose products have been used by many industries. This study aims to determine the stages of implementing the Human Resource Scorecard and measuring human resource performance based on the Human Resource Scorecard at PT. Surya Success Group. The Human Resource Scorecard is a way to measure and show the performance of a company's human resources in a comprehensive manner that is directly aligned with the company's vision, mission and goals. This study uses a four-perspective approach, namely the Financial Perspective; Customer Perspective; Internal Business Process Perspective; Learning and Growth Perspective. Data collection was obtained from research related to four perspectives from PT. Surya Success Group. So the total score of PT. Surya Sukses Abadi Prima in 2019 was 2,506 which was classified as a bad company performance and in 2020 it was 3,139 which was classified as a medium company performance.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127417519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The task of the State Civil Apparatus as mandated in the Act is to provide good service to the community, therefore it is very important if the State Civil Apparatus has an entrepreneurial spirit in providing services to the community, so that the services provided have the characteristics of fast and timely service. But in reality, the public services that we meet in the community still have a very long bureaucratic span, because one of them is related to the characteristics of human resources than the ASN who still do not have an understanding of the competencies they have. The method used in this paper is by taking data based on literature reviews from various sources relating to what is studied in this paper and describing some findings that describe the slowness of public services in one area in West Java. The san that becomes an obstacle for ASN still has an entrepreneurial spirit because it collides with some old rules that have been entrenched, so that it has an impact on the weak characteristics of the ability of the State Civil Apparatus in providing public services to the community.
{"title":"The Importance of the Entrepreneur’s Soul in the State Civil Apparatus","authors":"M. Widaningsih, Novianita Rulandari","doi":"10.52728/ijjm.v3i4.613","DOIUrl":"https://doi.org/10.52728/ijjm.v3i4.613","url":null,"abstract":"The task of the State Civil Apparatus as mandated in the Act is to provide good service to the community, therefore it is very important if the State Civil Apparatus has an entrepreneurial spirit in providing services to the community, so that the services provided have the characteristics of fast and timely service. But in reality, the public services that we meet in the community still have a very long bureaucratic span, because one of them is related to the characteristics of human resources than the ASN who still do not have an understanding of the competencies they have. The method used in this paper is by taking data based on literature reviews from various sources relating to what is studied in this paper and describing some findings that describe the slowness of public services in one area in West Java. The san that becomes an obstacle for ASN still has an entrepreneurial spirit because it collides with some old rules that have been entrenched, so that it has an impact on the weak characteristics of the ability of the State Civil Apparatus in providing public services to the community.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"127598981","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Since 2019, Blimbingsari Airport has been designated as an International Airport with a green airport concept. This airport has received the most prestigious award in The 2022 Aga Khan Award for Architecture. Several energy efficiencies and conservation program initiatives certainly have an impact on the service facilities provided. However, this program implies an increase in the number of passengers. This increase certainly requires attention to be studied further because it is related to the airport's ability to serve the needs of service users. This study was conducted to determine the service quality of Blimbingsari International Airport based on passenger perceptions. 100 respondent were randomly selected to be the research sample. This study uses 5 (five) service quality dimensions which include 7 service variables to measure airport service quality. Data collection was carried out in mid-June 2022 by distributing a Likert scale 5 questionnaire. Data analysis used the IPA and Servqual gap methods. Based on the results of data analysis, it can be seen that there are 7 (four) service variables that are important to determine the quality of airport terminal services, namely (1) the ease of passengers in obtaining information, (2) the reliability of airport facilities and equipment, (3) the coolness and comfort of the airport terminal. , and (4) a clean airport terminal room. The servqual gap shows that 5 (five) dimensions of service quality are positive. Based on these results, it can be concluded that the service quality of Blimbingsari International Airport is very satisfying for passengers.
{"title":"Analysis of Passenger Satisfaction on Green Airport Blimbingsari International Service","authors":"U. Wibowo, Quirina Ariantji Patrisia Mintje, Sabam Dany Sulung, Ikhwanul Qiram","doi":"10.52728/ijjm.v3i4.609","DOIUrl":"https://doi.org/10.52728/ijjm.v3i4.609","url":null,"abstract":"Since 2019, Blimbingsari Airport has been designated as an International Airport with a green airport concept. This airport has received the most prestigious award in The 2022 Aga Khan Award for Architecture. Several energy efficiencies and conservation program initiatives certainly have an impact on the service facilities provided. However, this program implies an increase in the number of passengers. This increase certainly requires attention to be studied further because it is related to the airport's ability to serve the needs of service users. This study was conducted to determine the service quality of Blimbingsari International Airport based on passenger perceptions. 100 respondent were randomly selected to be the research sample. This study uses 5 (five) service quality dimensions which include 7 service variables to measure airport service quality. Data collection was carried out in mid-June 2022 by distributing a Likert scale 5 questionnaire. Data analysis used the IPA and Servqual gap methods. Based on the results of data analysis, it can be seen that there are 7 (four) service variables that are important to determine the quality of airport terminal services, namely (1) the ease of passengers in obtaining information, (2) the reliability of airport facilities and equipment, (3) the coolness and comfort of the airport terminal. , and (4) a clean airport terminal room. The servqual gap shows that 5 (five) dimensions of service quality are positive. Based on these results, it can be concluded that the service quality of Blimbingsari International Airport is very satisfying for passengers.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126545520","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yohanes Susanto, Irwan Pancasila, R. A. Zubaidah, Fitria Marisya, Bina Insan
Although many studies have shown that Working from home (WFH) has a positive impact on the organization, the consequent covid-19 outbreak shows an important disadvantage associated with increasing levels of WFH. This research intends to look into the possibilities for improving employee performance from working at home, we examine how increasing WFH affects the work environment, workload, organizational culture. Our study is based on data from an online survey of 68 employees at the Land Agency of Musirawas Regency, South Sumatra, Indonesia. The results show that the predominant level of WFH during civid-19 isolation causes more workload, and less organizational culture. In addition, The study's findings demonstrate the strong interconnectedness of tasks between the work environment, workload and organizational culture to realize good employee performance. In such a way that Our research adds to the literature on the potential detrimental organizational impacts brought on by the rising requirement for WFH. Organizations should design remedies to better incorporate WFH personnel into daily operations to lessen their sense of social isolation and increase organizational identification.
{"title":"Quantitative Analysis of Working at Home During The Covid-19 Pandemic","authors":"Yohanes Susanto, Irwan Pancasila, R. A. Zubaidah, Fitria Marisya, Bina Insan","doi":"10.52728/ijjm.v3i4.606","DOIUrl":"https://doi.org/10.52728/ijjm.v3i4.606","url":null,"abstract":"Although many studies have shown that Working from home (WFH) has a positive impact on the organization, the consequent covid-19 outbreak shows an important disadvantage associated with increasing levels of WFH. This research intends to look into the possibilities for improving employee performance from working at home, we examine how increasing WFH affects the work environment, workload, organizational culture. Our study is based on data from an online survey of 68 employees at the Land Agency of Musirawas Regency, South Sumatra, Indonesia. The results show that the predominant level of WFH during civid-19 isolation causes more workload, and less organizational culture. In addition, The study's findings demonstrate the strong interconnectedness of tasks between the work environment, workload and organizational culture to realize good employee performance. In such a way that Our research adds to the literature on the potential detrimental organizational impacts brought on by the rising requirement for WFH. Organizations should design remedies to better incorporate WFH personnel into daily operations to lessen their sense of social isolation and increase organizational identification.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-11-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125467164","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study was to analyze the effects of celebrity endorsers, brand image, brand trust, and lifestyle on purchasing decisions of local cosmetic products. The method used in this study uses primary data with a sample of 178 respondents, both users and those who have used local cosmetic products. Data collection techniques use non-probability sampling. The data used in this study uses validity tests, reliability tests, classical assumption tests, T tests, F tests, multiple linear analysis, and coefficient of determination. The findings revealed that celebrity endorsement, brand trust, and lifestyle influence the purchase of local cosmetic products, whereas brand image has no effect. Celebrity endorsers, brand image, brand trust, lifestyle and price simultaneously influence the decisions of local cosmetic product buyers.
{"title":"The Factors That Influence The Purchasing Decisions Local Cosmetic Products","authors":"","doi":"10.52728/ijjm.v3i4.581","DOIUrl":"https://doi.org/10.52728/ijjm.v3i4.581","url":null,"abstract":"The purpose of this study was to analyze the effects of celebrity endorsers, brand image, brand trust, and lifestyle on purchasing decisions of local cosmetic products. The method used in this study uses primary data with a sample of 178 respondents, both users and those who have used local cosmetic products. Data collection techniques use non-probability sampling. The data used in this study uses validity tests, reliability tests, classical assumption tests, T tests, F tests, multiple linear analysis, and coefficient of determination. The findings revealed that celebrity endorsement, brand trust, and lifestyle influence the purchase of local cosmetic products, whereas brand image has no effect. Celebrity endorsers, brand image, brand trust, lifestyle and price simultaneously influence the decisions of local cosmetic product buyers.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116433231","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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