Starting from excessive use of smartphones and the phenomenon of violations of cadet life regulations regarding careless use of smartphones, the author raised this issue into a scientific article. This article uses quantitative research methods with a population of 345 cadets and a sample of 181 cadets of the 55th Class of Correctional Science Polytechnic using calculations from the Krejci and Morgan sample table. This article finds that there is an influence of Smartphone Addiction on the Academic Procrastination of Correctional Science Polytechnic Cadets. This shows that the more the quality of Smartphone Addiction Cadets increases, the level of Academic Procrastination of the Correctional Science Polytechnic Cadets will also increase. From the results of the Coefficient Test (R2), it is known that the influence of Smartphone Addiction on the Academic Procrastination of Correctional Science Polytechnic Cadets has a percentage of 11.7% and 88.3% is influenced by factors other than Smartphone Addiction. Some of the suggestions given by the author are: Educational Programs on Healthy Smartphone Use, Development of Learning Support Applications, Time Management Skills Workshops, Development of a Supportive Learning Environment, Data Collection and Advanced Research, Collaboration with other institutions, and Tightening Enforcement of Disciplinary Punishments Regarding Use Smartphones. From the results of the Coefficient Test (R2), it is known that the influence of Smartphone Addiction on the Academic Procrastination of Correctional Science Polytechnic Cadets has a percentage of 11.7% and 88.3% is influenced by factors other than Smartphone Addiction.
{"title":"The Influence of on the Academic Procrastination of Community Science Polytechnic Cadents","authors":"Ibnu Arif Risyat, Kusmiyanti","doi":"10.52728/ijjm.v4i4.905","DOIUrl":"https://doi.org/10.52728/ijjm.v4i4.905","url":null,"abstract":"Starting from excessive use of smartphones and the phenomenon of violations of cadet life regulations regarding careless use of smartphones, the author raised this issue into a scientific article. This article uses quantitative research methods with a population of 345 cadets and a sample of 181 cadets of the 55th Class of Correctional Science Polytechnic using calculations from the Krejci and Morgan sample table. This article finds that there is an influence of Smartphone Addiction on the Academic Procrastination of Correctional Science Polytechnic Cadets. This shows that the more the quality of Smartphone Addiction Cadets increases, the level of Academic Procrastination of the Correctional Science Polytechnic Cadets will also increase. From the results of the Coefficient Test (R2), it is known that the influence of Smartphone Addiction on the Academic Procrastination of Correctional Science Polytechnic Cadets has a percentage of 11.7% and 88.3% is influenced by factors other than Smartphone Addiction. Some of the suggestions given by the author are: Educational Programs on Healthy Smartphone Use, Development of Learning Support Applications, Time Management Skills Workshops, Development of a Supportive Learning Environment, Data Collection and Advanced Research, Collaboration with other institutions, and Tightening Enforcement of Disciplinary Punishments Regarding Use Smartphones. From the results of the Coefficient Test (R2), it is known that the influence of Smartphone Addiction on the Academic Procrastination of Correctional Science Polytechnic Cadets has a percentage of 11.7% and 88.3% is influenced by factors other than Smartphone Addiction.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"15 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139313209","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Instagram is considered as one of powerful social media that enable its user to promote and influence products and or services since the beginning of its existence. Then, the celebrity endorser act as influencer sometimes paid and or unpaid for products and or services. This research seeks the understanding how far could celebrity endorser affect Instagram users to trust products and or service offered by business. Studies found electronic words of mouth practiced within celebrity endorser, but limited studies raise issues between physical attractiveness and social attractiveness within electronic words of mouth with parasocial interaction, therefore specific literatures were elaborated to form research model. This research involves Instagram active users, with no specific locations but have interest in one Celebrity name Anya Geraldine, and Partial Least Square was used to assess the research model while respondents involved in this research were 115 person. After collecting data for one-month from 1st January 2023 to 1st February 2023 we may assess our hypothesis. This research conclude two factors are not supported, that are physical attractiveness and parasocial interactions.
{"title":"The Magnitude of Celebrity Endorser in Terms of Influencing Followers Trust of Product in Instagram","authors":"Gemerlang Adhityatama, Anita Maharani","doi":"10.52728/ijjm.v4i4.877","DOIUrl":"https://doi.org/10.52728/ijjm.v4i4.877","url":null,"abstract":"Instagram is considered as one of powerful social media that enable its user to promote and influence products and or services since the beginning of its existence. Then, the celebrity endorser act as influencer sometimes paid and or unpaid for products and or services. This research seeks the understanding how far could celebrity endorser affect Instagram users to trust products and or service offered by business. Studies found electronic words of mouth practiced within celebrity endorser, but limited studies raise issues between physical attractiveness and social attractiveness within electronic words of mouth with parasocial interaction, therefore specific literatures were elaborated to form research model. This research involves Instagram active users, with no specific locations but have interest in one Celebrity name Anya Geraldine, and Partial Least Square was used to assess the research model while respondents involved in this research were 115 person. After collecting data for one-month from 1st January 2023 to 1st February 2023 we may assess our hypothesis. This research conclude two factors are not supported, that are physical attractiveness and parasocial interactions.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"68 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139314071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rinto Harno¹, Liosten Rianna, Roosida Ully, T² Putri, Septi Naulina, Liya Hasibuan³, Rinawati, PT. Bintang, Ully T Hasibuan Kadiri Harno
The purpose of this study was to ascertain the impact of motivation and a transformational leadership style on the productivity of PT. Bintang Kadiri employees in Kediri Regency, to ascertain the impact of transformational leadership style and motivation on the output of PT. Bintang Kadiri employees, and to determine the indirect impact of transformational leadership style and motivation on performance through job satisfaction of PT. Bintang Kadiri employees as well as ascertaining the impact of job satisfaction has a significant impact on the performance of the company PT. Bintang Kadiri. The goal of this study, which involved 30 respondents, was to determine how transformational leadership style and motivation affect job satisfaction and how those factors affect the performance of PT. Bintang Kadiri personnel. The study's findings for the first hypothesis led to an explanation of how PT. Bintang Kadiri employees' job satisfaction is influenced by their motivation and transformational leadership style at the same time, the second premise can be justified by showing how the motivation and leadership style of PT. Bintang Kadiri personnel have an impact on their performance, the third theory is that employees of PT. Bintang Kadiri from Motivation perform better when their leaders adopt a transformational style, and the fourth hypothesis showed the employee performance at PT. Bintang Kadiri is significantly impacted by job satisfaction.
{"title":"The Influence of Transformational Leadership Style and Motivation on Employee Performance PT. Bintang Kadiri","authors":"Rinto Harno¹, Liosten Rianna, Roosida Ully, T² Putri, Septi Naulina, Liya Hasibuan³, Rinawati, PT. Bintang, Ully T Hasibuan Kadiri Harno","doi":"10.52728/ijjm.v4i4.809","DOIUrl":"https://doi.org/10.52728/ijjm.v4i4.809","url":null,"abstract":"The purpose of this study was to ascertain the impact of motivation and a transformational leadership style on the productivity of PT. Bintang Kadiri employees in Kediri Regency, to ascertain the impact of transformational leadership style and motivation on the output of PT. Bintang Kadiri employees, and to determine the indirect impact of transformational leadership style and motivation on performance through job satisfaction of PT. Bintang Kadiri employees as well as ascertaining the impact of job satisfaction has a significant impact on the performance of the company PT. Bintang Kadiri. The goal of this study, which involved 30 respondents, was to determine how transformational leadership style and motivation affect job satisfaction and how those factors affect the performance of PT. Bintang Kadiri personnel. The study's findings for the first hypothesis led to an explanation of how PT. Bintang Kadiri employees' job satisfaction is influenced by their motivation and transformational leadership style at the same time, the second premise can be justified by showing how the motivation and leadership style of PT. Bintang Kadiri personnel have an impact on their performance, the third theory is that employees of PT. Bintang Kadiri from Motivation perform better when their leaders adopt a transformational style, and the fourth hypothesis showed the employee performance at PT. Bintang Kadiri is significantly impacted by job satisfaction.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139314215","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Indonesia has high potencies of ecotourism attractions, including its natural biodiversity and traditional values spreading in various regions of the archipelagos. However, the shortcoming remains exhibited by many individuals showing poorly pro-environment behavior in tourism places regarding to environmentally and socially. Therefore, our study aims to observe the effect of regulatory fit manipulation (promotion-focus vs. prevention-focus) on increasing emotional involvement to improve ecotourism awareness and examine the antecedent factors that influence individuals’ attitudes towards ecotourism attitudes, which are volunteering experience and consumptive lifestyle. This research is conducted by experimental research to examine two groups of participants under different regulatory fit manipulations (promotion-focus vs. prevention-focus). Data were analyzed by using the multivariate analysis method. Our study revealed that regulatory fit manipulation affects attitudes towards ecotourism, especially under different volunteering experiences and consumptive lifestyles. Thereby, we reveal that embodying regulatory fit for such an environmental campaign effectively enhances consumers’ attitudes toward pro-environmental and ecotourism.
{"title":"Perceiving Ecotourism Awareness under Regulatory Fit, Volunteering Experience and Lifestyle","authors":"Husna Putri Pertiwi, Ridha Azka Raga, Jasrial, Syafiqoh Nurhayati, Dwikora Harjo","doi":"10.52728/ijjm.v4i4.918","DOIUrl":"https://doi.org/10.52728/ijjm.v4i4.918","url":null,"abstract":"Indonesia has high potencies of ecotourism attractions, including its natural biodiversity and traditional values spreading in various regions of the archipelagos. However, the shortcoming remains exhibited by many individuals showing poorly pro-environment behavior in tourism places regarding to environmentally and socially. Therefore, our study aims to observe the effect of regulatory fit manipulation (promotion-focus vs. prevention-focus) on increasing emotional involvement to improve ecotourism awareness and examine the antecedent factors that influence individuals’ attitudes towards ecotourism attitudes, which are volunteering experience and consumptive lifestyle. This research is conducted by experimental research to examine two groups of participants under different regulatory fit manipulations (promotion-focus vs. prevention-focus). Data were analyzed by using the multivariate analysis method. Our study revealed that regulatory fit manipulation affects attitudes towards ecotourism, especially under different volunteering experiences and consumptive lifestyles. Thereby, we reveal that embodying regulatory fit for such an environmental campaign effectively enhances consumers’ attitudes toward pro-environmental and ecotourism.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"82 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139314248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yayuk Yuliana, E. Rini, Sirojuzilam, Syafrizal Helmi Situmorang
Tourism is a priority sector. Ecotourism involves the community as one of the main actors and prioritizes resource sustainability. Ecological tourism is a sub-category of sustainable tourism or one of the market segments of natural environment-based tourism. The issue of sustainable development has become an important issue that needs to be disseminated in the midst of society and our country can compete and develop following the era of globalization. Ecotourism provides environmental, cultural and economic benefits to local communities. This article describes the management of sustainable ecotourism destinations for a region in Indonesia. Qualitative method is a descriptive method used in this study to provide an overview of the object under study. The results of the study show that the development of ecotourism in Tangkahan is through ecotourism stakeholders who are involved in ecotourism development which in turn has an impact on ecotourism development. Pandemic- era tourism must be able to be developed properly so that health protocols are still carried out but can still attract visitors. Prepare plans that are in accordance with human needs for tourism but are still aligned with protocols for the health of visitors, managers and the community.
{"title":"Sustainable Ecology: Problems and the Perspective of Ecosystems in Tangkahan","authors":"Yayuk Yuliana, E. Rini, Sirojuzilam, Syafrizal Helmi Situmorang","doi":"10.52728/ijjm.v4i4.781","DOIUrl":"https://doi.org/10.52728/ijjm.v4i4.781","url":null,"abstract":"Tourism is a priority sector. Ecotourism involves the community as one of the main actors and prioritizes resource sustainability. Ecological tourism is a sub-category of sustainable tourism or one of the market segments of natural environment-based tourism. The issue of sustainable development has become an important issue that needs to be disseminated in the midst of society and our country can compete and develop following the era of globalization. Ecotourism provides environmental, cultural and economic benefits to local communities. This article describes the management of sustainable ecotourism destinations for a region in Indonesia. Qualitative method is a descriptive method used in this study to provide an overview of the object under study. The results of the study show that the development of ecotourism in Tangkahan is through ecotourism stakeholders who are involved in ecotourism development which in turn has an impact on ecotourism development. Pandemic- era tourism must be able to be developed properly so that health protocols are still carried out but can still attract visitors. Prepare plans that are in accordance with human needs for tourism but are still aligned with protocols for the health of visitors, managers and the community.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"3 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139316248","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Traveling is becoming easier with technology. Tourists can choose and determine the accommodation used to stay. Virtual hotel operators (VHO) help travelers choose lodging according to time, cost and desired location. The aim of this research is to describe the advantages of VHO based on family traveler experiences. The growth of tourist accommodation provides choices that benefit tourists. Every accommodation definitely has a market segment. The formulation of the problem in this research is, what are the advantages of VHO based on the experience of family travelers?. This research was conducted using a qualitative approach. The primary data source was obtained through the experience of family travelers staying at VHO (OYO and RedDoorz) in 3 cities (Solo, Jogja and Jakarta). VHO’s advantages mainly lie in its location close to the main tourist destinations and affordable prices. Because of these two things, several things that are lacking from VHO do not reduce satisfaction and positive impressions from tourists. Some things are lacking, such as the accommodation environment being less than beautiful, no parking area, lack of privacy.
{"title":"Positive Aspect of Virtual Hotel Operator","authors":"I. Dewa, Gde Satrya","doi":"10.52728/ijjm.v4i4.911","DOIUrl":"https://doi.org/10.52728/ijjm.v4i4.911","url":null,"abstract":"Traveling is becoming easier with technology. Tourists can choose and determine the accommodation used to stay. Virtual hotel operators (VHO) help travelers choose lodging according to time, cost and desired location. The aim of this research is to describe the advantages of VHO based on family traveler experiences. The growth of tourist accommodation provides choices that benefit tourists. Every accommodation definitely has a market segment. The formulation of the problem in this research is, what are the advantages of VHO based on the experience of family travelers?. This research was conducted using a qualitative approach. The primary data source was obtained through the experience of family travelers staying at VHO (OYO and RedDoorz) in 3 cities (Solo, Jogja and Jakarta). VHO’s advantages mainly lie in its location close to the main tourist destinations and affordable prices. Because of these two things, several things that are lacking from VHO do not reduce satisfaction and positive impressions from tourists. Some things are lacking, such as the accommodation environment being less than beautiful, no parking area, lack of privacy.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"76 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139316168","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this study is to analyze the effects of halal certification and web design on purchase intention mediated by brand trust in e-commerce of halal cosmetic consumers in Bandung Raya. The novelty of the research is the combination of the independent variables namely halal certification and web design taken from the previous research, with the Greater Bandung area as the research location. The instrument used as the data collection tool comprising 123 respondents who are the consumers of halal cosmetics, aged 15 to 64 to be assessed in this study. The technique of determining the sample, the number of samples and the data analysis techniques can be adjusted to the object of research conducted for further researches. The analytical tools to test the instrument data are validity and reliability tests, classical assumption tests and Sobel tests with SPSS version 25 software tools. Of the 7 proposed research hypotheses, 6 hypotheses are supported by empirical data. The results of this study can also be useful for object managers who are assessed regarding the design of strategies or programs that are relevant to improve the quality of these attributes.
{"title":"The Effects of Halal Certification and Web Design on Purchase Intention Mediated by Brand Trust in E-Commerce of Halal Cosmetics Consumers in Bandung Raya","authors":"","doi":"10.52728/ijjm.v4i3.793","DOIUrl":"https://doi.org/10.52728/ijjm.v4i3.793","url":null,"abstract":"The purpose of this study is to analyze the effects of halal certification and web design on purchase intention mediated by brand trust in e-commerce of halal cosmetic consumers in Bandung Raya. The novelty of the research is the combination of the independent variables namely halal certification and web design taken from the previous research, with the Greater Bandung area as the research location. The instrument used as the data collection tool comprising 123 respondents who are the consumers of halal cosmetics, aged 15 to 64 to be assessed in this study. The technique of determining the sample, the number of samples and the data analysis techniques can be adjusted to the object of research conducted for further researches. The analytical tools to test the instrument data are validity and reliability tests, classical assumption tests and Sobel tests with SPSS version 25 software tools. Of the 7 proposed research hypotheses, 6 hypotheses are supported by empirical data. The results of this study can also be useful for object managers who are assessed regarding the design of strategies or programs that are relevant to improve the quality of these attributes.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116519671","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The three objectives of this study were to determine: 1) the effects of internet banking on cybercrime in Denpasar City; 2) the effects of consumer protection for users of internet banking facilities on cybercrime in Denpasar; and 3) the effects of both the use of internet banking and consumer protection for users of internet banking facilities on cybercrime in Denpasar. This is a quantifiable research with population comprising the residents of Denpasar . The information was collected through a survey with 150 respondents using an unintentional selection technique. To evaluate the data collection, the traditional premise test, the multiple linear regression analysis, the coefficient of determination test (R2), and the hypothesis test (F-test and t-test) were all implemented. The outcome demonstrates: 1) The use of internet banking positively impacts cybercrime in Denpasar. 2) Consumer protection for users of internet banking facilities positively impacts cybercrime in Denpasar. 3) The use of internet banking positively impacts both consumer protection for users of internet banking facilities and cybercrime in Denpasar.
{"title":"Cyber Crime and The Use of Internet Banking in The Community of Denpasar City","authors":"Desak Ayu Sriary Bhegawati, Desak Made Sukarnasih","doi":"10.52728/ijjm.v4i3.804","DOIUrl":"https://doi.org/10.52728/ijjm.v4i3.804","url":null,"abstract":"The three objectives of this study were to determine: 1) the effects of internet banking on cybercrime in Denpasar City; 2) the effects of consumer protection for users of internet banking facilities on cybercrime in Denpasar; and 3) the effects of both the use of internet banking and consumer protection for users of internet banking facilities on cybercrime in Denpasar. This is a quantifiable research with population comprising the residents of Denpasar . The information was collected through a survey with 150 respondents using an unintentional selection technique. To evaluate the data collection, the traditional premise test, the multiple linear regression analysis, the coefficient of determination test (R2), and the hypothesis test (F-test and t-test) were all implemented. The outcome demonstrates: 1) The use of internet banking positively impacts cybercrime in Denpasar. 2) Consumer protection for users of internet banking facilities positively impacts cybercrime in Denpasar. 3) The use of internet banking positively impacts both consumer protection for users of internet banking facilities and cybercrime in Denpasar.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130503788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The objective of this study is to analyze how tourism attractiveness and service quality impact visitor satisfaction through the tourism image in the specific area of Kawung Tilu, Cipayung Village, Cikarang Timur District, Bekasi Regency. The research methodology is a quantitative descriptive approach comprising 120 respondents who are the visitors of the tourist sites. About 20 respondents are measured by the validity and the reliability testing, whereas 100 respondents will participate in the path analysis test. The findings reveal that tourism attractiveness has a positive influence on the tourism image. Similarly, the service quality positively affects the tourism image. In addition, tourism attractiveness has a positive impact on visitor satisfaction, as the service quality does. The tourism image acts as a mediator between tourism attractiveness and visitor satisfaction, aside from its direct effects. The results emphasize the significance in maintaining and enhancing tourism attractiveness and service quality to improve the tourism image and visitor satisfaction. In the context of developing a tourism village, it is crucial to consider these factors in order to deliberately create a positive experience for tourists and to effectively promote the tourism destination.
{"title":"The Analysis of Visitor Satisfaction Influenced by Tourist Attractions and Service Quality through Tourism Image in Kawung Tilu, Cikarang Timur, Bekasi Regency","authors":"Jamaludin Khalid","doi":"10.52728/ijjm.v4i3.824","DOIUrl":"https://doi.org/10.52728/ijjm.v4i3.824","url":null,"abstract":"The objective of this study is to analyze how tourism attractiveness and service quality impact visitor satisfaction through the tourism image in the specific area of Kawung Tilu, Cipayung Village, Cikarang Timur District, Bekasi Regency. The research methodology is a quantitative descriptive approach comprising 120 respondents who are the visitors of the tourist sites. About 20 respondents are measured by the validity and the reliability testing, whereas 100 respondents will participate in the path analysis test. The findings reveal that tourism attractiveness has a positive influence on the tourism image. Similarly, the service quality positively affects the tourism image. In addition, tourism attractiveness has a positive impact on visitor satisfaction, as the service quality does. The tourism image acts as a mediator between tourism attractiveness and visitor satisfaction, aside from its direct effects. The results emphasize the significance in maintaining and enhancing tourism attractiveness and service quality to improve the tourism image and visitor satisfaction. In the context of developing a tourism village, it is crucial to consider these factors in order to deliberately create a positive experience for tourists and to effectively promote the tourism destination.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"205 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123054950","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analyze the role of Experiential Marketing, Perceived Value, and Sharia Service Quality on Customer Satisfaction of Bank Syariah Indonesia in Teluk Kuantan City. This study involves 120 samples as respondents using the Purposive Sampling method, whereas the sample criteria are customers of Bank Syariah Indonesia, Teluk Kuantan City. They have been with the Bank for at least 1 year. The data are collected from the structured questionnaire distributed to all respondents. As for the data analysis, Multiple Linear Regression method with SPSS Version 26 software is implemented. The results of this study prove that the Experiential Marketing, the Perceived Value, and the Sharia Service Quality have a positive and significant effect on Customer Satisfaction. In addition, it is emphasized that 62,8% of Customer Satisfaction is affected by Experiential Marketing, Perceived Value, and Sharia Service Quality. The perceived value is the variable with the most effects on customer satisfaction at Bank Syariah Indonesia in Teluk Kuantan City.
本研究旨在分析体验行销、感知价值和伊斯兰教服务品质对印尼伊斯兰银行客户满意度的影响。本研究涉及120个样本作为受访者，使用有目的的抽样方法，而样本标准是印尼伊斯兰银行的客户，直卢州关丹市。他们在世行工作至少1年。数据是从发给所有受访者的结构化问卷中收集的。数据分析采用SPSS Version 26软件进行多元线性回归分析。研究结果表明，体验营销、感知价值和伊斯兰服务质量对顾客满意度有显著的正向影响。此外，报告还强调，62.8%的顾客满意度受到体验营销、感知价值和伊斯兰教服务质量的影响。感知价值是影响印尼伊斯兰银行客户满意度的最大变量。
{"title":"The Role of Experiential Marketing, Perceived Value, and Sharia Service Quality as Determinants of Customer Satisfaction","authors":"Diskhamarzaweny","doi":"10.52728/ijjm.v4i3.822","DOIUrl":"https://doi.org/10.52728/ijjm.v4i3.822","url":null,"abstract":"This study aims to analyze the role of Experiential Marketing, Perceived Value, and Sharia Service Quality on Customer Satisfaction of Bank Syariah Indonesia in Teluk Kuantan City. This study involves 120 samples as respondents using the Purposive Sampling method, whereas the sample criteria are customers of Bank Syariah Indonesia, Teluk Kuantan City. They have been with the Bank for at least 1 year. The data are collected from the structured questionnaire distributed to all respondents. As for the data analysis, Multiple Linear Regression method with SPSS Version 26 software is implemented. The results of this study prove that the Experiential Marketing, the Perceived Value, and the Sharia Service Quality have a positive and significant effect on Customer Satisfaction. In addition, it is emphasized that 62,8% of Customer Satisfaction is affected by Experiential Marketing, Perceived Value, and Sharia Service Quality. The perceived value is the variable with the most effects on customer satisfaction at Bank Syariah Indonesia in Teluk Kuantan City.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"81 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130422843","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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