Through this research, researchers highlighted the role of the marketing mix in influencing customer loyalty in business-to-business (B2B) companies. Researchers also highlighted the role of purchase decisions as a mediator between marketing mix and customer loyalty. From the conceptual perspective, marketing mix is generally considered more appropriate for B2C type companies, however, a number of studies show that marketing mix can also be applied as a marketing strategy for B2B but in a more complex context. In terms of methodology, this research approach is quantitative, and uses Partial Least Square analysis techniques. The analysis units involved are individuals who have been customers of B2B companies for at least 3 years and are spread across Jabodetabek. Due to limited B2B customers, the survey distribution technique was carried out using the snowball sampling method. The distribution of questionnaires was carried out for six months from September 2023-February 2024. The results obtained show that purchasing decisions cannot mediate between marketing mix and customer loyalty, however marketing mix can influence customer loyalty in B2B type companies. The managerial implication of the results of this research is that B2B companies can implement a marketing mix to encourage customer loyalty.
{"title":"Customer Loyalty in the case of Business-to-Business Company: Will Marketing Mix Still Work?","authors":"Muhammad Azka Prasetya, Anita Maharani, S. Patiro","doi":"10.61194/ijjm.v5i2.1118","DOIUrl":"https://doi.org/10.61194/ijjm.v5i2.1118","url":null,"abstract":"Through this research, researchers highlighted the role of the marketing mix in influencing customer loyalty in business-to-business (B2B) companies. Researchers also highlighted the role of purchase decisions as a mediator between marketing mix and customer loyalty. From the conceptual perspective, marketing mix is generally considered more appropriate for B2C type companies, however, a number of studies show that marketing mix can also be applied as a marketing strategy for B2B but in a more complex context. In terms of methodology, this research approach is quantitative, and uses Partial Least Square analysis techniques. The analysis units involved are individuals who have been customers of B2B companies for at least 3 years and are spread across Jabodetabek. Due to limited B2B customers, the survey distribution technique was carried out using the snowball sampling method. The distribution of questionnaires was carried out for six months from September 2023-February 2024. The results obtained show that purchasing decisions cannot mediate between marketing mix and customer loyalty, however marketing mix can influence customer loyalty in B2B type companies. The managerial implication of the results of this research is that B2B companies can implement a marketing mix to encourage customer loyalty.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"249 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140749902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Shemma Anggia Romanisti, Juniwati, W. Pebrianti, Heriyadi, Arman Jaya
The impact of this is that sales of beauty products can contribute significantly to a country's economy. Successful cosmetics companies can create jobs, pay taxes and contribute to economic growth. This can influence consumer preferences and provide companies with information about what the market is interested in. This study aims to determine the effect of electronic word of mouth and product quality on purchasing decisions mediated by brand image on Maybelline mascara products in Indonesia. The population in this study are people who have bought Maybelline mascara on TikTok social media at least twice. This study will use a causal design approach with Structural Equation Modeling (SEM) as a statistical approach to test constructs and hypotheses built with AMOS 24 statistical aids. The number of samples used in this study were 215 respondents who had bought Maybelline mascara on TikTok at least 2 times. The results of this study indicate that electronic word of mouth and product quality have a positive and significant effect on purchasing decisions mediated by brand image.
{"title":"Does e-WOM and Product Quality Impact Purchase Decision in Tiktok Indonesia?","authors":"Shemma Anggia Romanisti, Juniwati, W. Pebrianti, Heriyadi, Arman Jaya","doi":"10.52728/ijjm.v5i1.984","DOIUrl":"https://doi.org/10.52728/ijjm.v5i1.984","url":null,"abstract":"The impact of this is that sales of beauty products can contribute significantly to a country's economy. Successful cosmetics companies can create jobs, pay taxes and contribute to economic growth. This can influence consumer preferences and provide companies with information about what the market is interested in. This study aims to determine the effect of electronic word of mouth and product quality on purchasing decisions mediated by brand image on Maybelline mascara products in Indonesia. The population in this study are people who have bought Maybelline mascara on TikTok social media at least twice. This study will use a causal design approach with Structural Equation Modeling (SEM) as a statistical approach to test constructs and hypotheses built with AMOS 24 statistical aids. The number of samples used in this study were 215 respondents who had bought Maybelline mascara on TikTok at least 2 times. The results of this study indicate that electronic word of mouth and product quality have a positive and significant effect on purchasing decisions mediated by brand image.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"59 23","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139384837","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nodi Winata, Sri Fitriani, Mugi Gustari, Anita Maharani
The goal that is expected to be achieved in this research is to determine the influence of IT reliability in supporting WFH for work-life balance, employee performance and cost reduction in mining companies. There has not been much research on WFH practices with reliable IT support in mining companies, where mining companies generally use long working hours for their employees to be fully present at the mining site. The population in this research are employees of mining companies whose mining locations are spread across several places and exploitation activities are carried out entirely by contractors. The research method is descriptive with a quantitative approach. Based on this research, it was found that IT reliability in supporting WFH has a significant impact on work-life balance and cost reduction for employees. However, on the other hand, it was also found that the presence of IT in supporting WFH did not significantly influence employee performance and work-life balance was not found to be able to mediate employee performance.
{"title":"Is Reliable Information Technology Important For Supporting Work-From-Home Practices in Mining Companies After the Pandemic?","authors":"Nodi Winata, Sri Fitriani, Mugi Gustari, Anita Maharani","doi":"10.52728/ijjm.v5i1.1023","DOIUrl":"https://doi.org/10.52728/ijjm.v5i1.1023","url":null,"abstract":"The goal that is expected to be achieved in this research is to determine the influence of IT reliability in supporting WFH for work-life balance, employee performance and cost reduction in mining companies. There has not been much research on WFH practices with reliable IT support in mining companies, where mining companies generally use long working hours for their employees to be fully present at the mining site. The population in this research are employees of mining companies whose mining locations are spread across several places and exploitation activities are carried out entirely by contractors. The research method is descriptive with a quantitative approach. Based on this research, it was found that IT reliability in supporting WFH has a significant impact on work-life balance and cost reduction for employees. However, on the other hand, it was also found that the presence of IT in supporting WFH did not significantly influence employee performance and work-life balance was not found to be able to mediate employee performance.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"51 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139385775","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Based on the implication that brand image serves as a mediator between social media marketing and purchase decisions, Uniqlo can maximize their social media approach. This could be improved online communication, marketing that tell stories, or the application of unique social media platform characteristics that improve brand perception. This study aims to investigate the relative influence of social media marketing, product quality, and brand image on purchasing decisions. The research design chosen was causal research with purposive sampling technique. A questionnaire given to participants who met the requirements was used in this study. In this survey, a 5-point Likert scale was used (1 meaning strongly disagree and 5 meaning strongly agree). The large sample collected and surveyed in this research consisted of 200 respondents. The samples involved were Uniqlo consumers based in Indonesia. Structural Equation Modeling (SEM) with the AMOS 24 statistical tool will be used to construct and assess the measurement model and structural model of the research design. This research has shown how social media marketing, product quality, and brand image all have a big relationship on consumers' purchase decisions to buy, both on direct influence or indirect influence mediated by brand image.
{"title":"The Role of Brand Image in Mediating the Influence of Social Media Marketing and Product Quality on Purchase Decision Uniqlo in Indonesia","authors":"Rizki Zulfi Akbari, Wendy, Erna Listiana, Hasanudin, Rizky Fauzan","doi":"10.52728/ijjm.v5i1.983","DOIUrl":"https://doi.org/10.52728/ijjm.v5i1.983","url":null,"abstract":"Based on the implication that brand image serves as a mediator between social media marketing and purchase decisions, Uniqlo can maximize their social media approach. This could be improved online communication, marketing that tell stories, or the application of unique social media platform characteristics that improve brand perception. This study aims to investigate the relative influence of social media marketing, product quality, and brand image on purchasing decisions. The research design chosen was causal research with purposive sampling technique. A questionnaire given to participants who met the requirements was used in this study. In this survey, a 5-point Likert scale was used (1 meaning strongly disagree and 5 meaning strongly agree). The large sample collected and surveyed in this research consisted of 200 respondents. The samples involved were Uniqlo consumers based in Indonesia. Structural Equation Modeling (SEM) with the AMOS 24 statistical tool will be used to construct and assess the measurement model and structural model of the research design. This research has shown how social media marketing, product quality, and brand image all have a big relationship on consumers' purchase decisions to buy, both on direct influence or indirect influence mediated by brand image.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"36 27","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139385095","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to examine determinants on green repurchase intention, mediated by attitude towards behavior in vegan skincare products from The Body Shop. The data analysis technique used is descriptive test, multiple regression using SPSS version 25 and sobel test. The number of respondents involved in this reasearch were 271 samples dominated by women from 842 thousand population instagram followers @thebodyshop. Data collection techniques using random sampling which is included in the probability sampling. Of the seven proposed research hypotheses supported by empirical data. The finding of study indicate that attitude towards behavior mediates the effect of green knowledge and green perceived value on repurchase intention. The results of this study are also expected to be useful for managing the assessed object related to the design of a strategy or program that is relevant to improving the quality of the attributes.
{"title":"Determinants on Green Repurchase Intention Vegan Skincare Products: The Mediation of Attitude Towards Behavior","authors":"Aini Leily Ramadhina, V. S. Paramita","doi":"10.52728/ijjm.v5i1.1027","DOIUrl":"https://doi.org/10.52728/ijjm.v5i1.1027","url":null,"abstract":"This research aims to examine determinants on green repurchase intention, mediated by attitude towards behavior in vegan skincare products from The Body Shop. The data analysis technique used is descriptive test, multiple regression using SPSS version 25 and sobel test. The number of respondents involved in this reasearch were 271 samples dominated by women from 842 thousand population instagram followers @thebodyshop. Data collection techniques using random sampling which is included in the probability sampling. Of the seven proposed research hypotheses supported by empirical data. The finding of study indicate that attitude towards behavior mediates the effect of green knowledge and green perceived value on repurchase intention. The results of this study are also expected to be useful for managing the assessed object related to the design of a strategy or program that is relevant to improving the quality of the attributes.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"44 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139386646","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Public-Private Partnership (PPP) is one of the government strategies to provide infrastructure to serve the community. In the implementation process, PPP has challenges in land acquisition. In response to this challenge, the utilization of State Assets (Barang Milik Negara/BMN) in the form of land and buildings offers a prospective solution. To utilize the State Asset efficiently in the PPP scheme, the information on the asset should be updated based on the State Asset Management and Information System. This paper aims to describe the role of State Assets in supporting Public Private Partnership (PPP) projects in terms of achieving project financial feasibility using a particular study case and how to update the State Asset Management System. The methodology used in this paper uses qualitative methods with literature studies, focus group discussions (FGD), and interviews, to determine the intended role of State Assets. This paper shows that the existing asset management system has accommodated efforts to utilize state assets to support the PPP project. While from the information system point of view, the basic framework of the information system has been formed, the current project needs to be further developed referring to the basic framework of the information system so that it can effectively and efficiently support efforts to utilize state assets in PPP projects.
{"title":"State Asset Utilization to Support Public Private Partnership Project in Indonesia: A State Asset Management Review","authors":"E. Surachman","doi":"10.52728/ijjm.v5i1.1007","DOIUrl":"https://doi.org/10.52728/ijjm.v5i1.1007","url":null,"abstract":"Public-Private Partnership (PPP) is one of the government strategies to provide infrastructure to serve the community. In the implementation process, PPP has challenges in land acquisition. In response to this challenge, the utilization of State Assets (Barang Milik Negara/BMN) in the form of land and buildings offers a prospective solution. To utilize the State Asset efficiently in the PPP scheme, the information on the asset should be updated based on the State Asset Management and Information System. This paper aims to describe the role of State Assets in supporting Public Private Partnership (PPP) projects in terms of achieving project financial feasibility using a particular study case and how to update the State Asset Management System. The methodology used in this paper uses qualitative methods with literature studies, focus group discussions (FGD), and interviews, to determine the intended role of State Assets. This paper shows that the existing asset management system has accommodated efforts to utilize state assets to support the PPP project. While from the information system point of view, the basic framework of the information system has been formed, the current project needs to be further developed referring to the basic framework of the information system so that it can effectively and efficiently support efforts to utilize state assets in PPP projects.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"28 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139384455","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tanti Yulianingsih, Erna Listiana, H. Malini, Wendy, Giriati
Digital Bank is a bank innovation that is very popular today because it provides convenience in transactions. The large number of digital bank enthusiasts makes researchers interested in researching the health of digital banks. This study will investigate how much influence the bank's health level has on the profit growth of digital banks, as measured by the risk profile using NPL and LDR indicators, GCG with institutional ownership, Profitability with ROA indicators, and Capital with CAR indicators. This study utilized panel data regression analysis techniques. The Population in this study are all digital banks registered on IDX, and sampling was performed using purposive sampling techniques, so there are nine banks as a sample from 20 banks. Secondary data research using documentation study methods and literature studies for data collection. This study relies on financial statements obtained from the official web pages of every digital bank and www.idx.co.id as its data source. The research results obtained are ROA was discovered to have a statistically significant positive impact on profit growth, while NPL, LDR, CAR, and GCG had no impact. LDR and ROA were discovered to have a statistically significant positive impact on GCG, whereas NPL and CAR had no impact. According to indirect testing, GCG could not mediate the relationship between NPL, LDR, ROA, and CAR on profit growth.
{"title":"The Effect of Risk Profile, Profitability, and Capital on Profit Growth of Indonesian Digital Banks","authors":"Tanti Yulianingsih, Erna Listiana, H. Malini, Wendy, Giriati","doi":"10.52728/ijjm.v5i1.981","DOIUrl":"https://doi.org/10.52728/ijjm.v5i1.981","url":null,"abstract":"Digital Bank is a bank innovation that is very popular today because it provides convenience in transactions. The large number of digital bank enthusiasts makes researchers interested in researching the health of digital banks. This study will investigate how much influence the bank's health level has on the profit growth of digital banks, as measured by the risk profile using NPL and LDR indicators, GCG with institutional ownership, Profitability with ROA indicators, and Capital with CAR indicators. This study utilized panel data regression analysis techniques. The Population in this study are all digital banks registered on IDX, and sampling was performed using purposive sampling techniques, so there are nine banks as a sample from 20 banks. Secondary data research using documentation study methods and literature studies for data collection. This study relies on financial statements obtained from the official web pages of every digital bank and www.idx.co.id as its data source. The research results obtained are ROA was discovered to have a statistically significant positive impact on profit growth, while NPL, LDR, CAR, and GCG had no impact. LDR and ROA were discovered to have a statistically significant positive impact on GCG, whereas NPL and CAR had no impact. According to indirect testing, GCG could not mediate the relationship between NPL, LDR, ROA, and CAR on profit growth.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"45 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139386998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Eka Sutisna Suryadi, Muhaimin, Lukman Achmad, Dwi Ihsani Febriani
This research aims to find out if there are differences in the Current Ratio, Debt to Asset Ratio, and Return on Asset to the financial performance of Bank Muamalat Indonesia before and during the Covid-19 pandemic period. The population in this study is the entire financial statements of Bank Muamalat Indonesia and the sample in this study is the financial statements of Bank Muamalat Indonesia period 2017-2022. Data analysis techniques are carried out using the Normality Test, Homogeneity Test, and the Independent Samples Test. " The results of this study are No significant differences in Current Ratio at the Indonesian Muamalat Bank before and during the Covid-19 pandemic.
{"title":"Analysis of Banking Financial Ratio Before and During Covid-19 Pandemi","authors":"Eka Sutisna Suryadi, Muhaimin, Lukman Achmad, Dwi Ihsani Febriani","doi":"10.52728/ijjm.v4i4.958","DOIUrl":"https://doi.org/10.52728/ijjm.v4i4.958","url":null,"abstract":"This research aims to find out if there are differences in the Current Ratio, Debt to Asset Ratio, and Return on Asset to the financial performance of Bank Muamalat Indonesia before and during the Covid-19 pandemic period. The population in this study is the entire financial statements of Bank Muamalat Indonesia and the sample in this study is the financial statements of Bank Muamalat Indonesia period 2017-2022. Data analysis techniques are carried out using the Normality Test, Homogeneity Test, and the Independent Samples Test. \" The results of this study are No significant differences in Current Ratio at the Indonesian Muamalat Bank before and during the Covid-19 pandemic.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"84 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139243446","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research aims to determine the strategies used by the Melati Farming Women's Group in Bogor to improve product marketing performance. This article presents strategic insights into the marketing performance of the sweet potato brownie business through a mixed methodology approach. Data collected in research consists of primary data and secondary data. Primary data was obtained through observations and interviews in the form of prices produced and costs incurred to operate the business to gain profits, and secondary data was obtained from publications from related agencies, various print and online media, books, and literature related to research. The data collection method in this research used interviews, observation and documentation. The results of this research show that through the application of strategic management practices, such as international standardization with the SQF Code, product innovation, and response to global trends, this group has created a strong basis for expanding their business into international markets, even though on a relatively small scale. Based on the results of processing the IFE matrix, the total score is 3.11. This illustrates that the sweet potato brownie product business is a strong company internally, and based on the EFE matrix processing results in the table above, the resulting total score is 3.11. This illustrates that the KWT Melati sweet potato brownie business has solid external business opportunities.
{"title":"Strategic Insights into Elevating Marketing Performance","authors":"Farida","doi":"10.52728/ijjm.v4i4.972","DOIUrl":"https://doi.org/10.52728/ijjm.v4i4.972","url":null,"abstract":"This research aims to determine the strategies used by the Melati Farming Women's Group in Bogor to improve product marketing performance. This article presents strategic insights into the marketing performance of the sweet potato brownie business through a mixed methodology approach. Data collected in research consists of primary data and secondary data. Primary data was obtained through observations and interviews in the form of prices produced and costs incurred to operate the business to gain profits, and secondary data was obtained from publications from related agencies, various print and online media, books, and literature related to research. The data collection method in this research used interviews, observation and documentation. The results of this research show that through the application of strategic management practices, such as international standardization with the SQF Code, product innovation, and response to global trends, this group has created a strong basis for expanding their business into international markets, even though on a relatively small scale. Based on the results of processing the IFE matrix, the total score is 3.11. This illustrates that the sweet potato brownie product business is a strong company internally, and based on the EFE matrix processing results in the table above, the resulting total score is 3.11. This illustrates that the KWT Melati sweet potato brownie business has solid external business opportunities.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"17 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139246622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study investigates the influence of transformational leadership on the performance of millennial employees working in SMEs in Banjarmasin City in South Kalimantan Province, Indonesia. Furthermore, it postulates that psychological empowerment is a mediator in explicating the relationship between transformational leadership and employee performance. The research methodology employs a quantitative approach and purposive sampling to select a sample of 400 SME employees in Banjarmasin who were born between 1981 and 1996, thus belonging to the millennial generation. Data analysis involves the utilization of PLS-SEM, with the testing of constructs following a reflective-reflective model. The findings indicate that transformational leadership does not directly influence employee performance but instead exerts its influence through the mediating factor of psychological empowerment. Psychological empowerment, therefore, assumes a crucial role in mediating the relationship between these two constructs. Considering the limited existing literature concerning millennial generation workers, our model serves as a valuable tool for uncovering the distinctive traits of millennial employees within the SME context. Furthermore, this research lays the foundation for future cross-country comparisons of millennial leadership approaches across diverse Asian nations, contributing to a deeper understanding of the varying characteristics of the millennial generation within distinct cultural settings.
{"title":"Exploring Transformational Leadership and Employee Performance: The Mediation Role of Psychological Empowerment Millennial Generation","authors":"Bustani, Asrid Juniar","doi":"10.52728/ijjm.v4i4.1006","DOIUrl":"https://doi.org/10.52728/ijjm.v4i4.1006","url":null,"abstract":"This study investigates the influence of transformational leadership on the performance of millennial employees working in SMEs in Banjarmasin City in South Kalimantan Province, Indonesia. Furthermore, it postulates that psychological empowerment is a mediator in explicating the relationship between transformational leadership and employee performance. The research methodology employs a quantitative approach and purposive sampling to select a sample of 400 SME employees in Banjarmasin who were born between 1981 and 1996, thus belonging to the millennial generation. Data analysis involves the utilization of PLS-SEM, with the testing of constructs following a reflective-reflective model. The findings indicate that transformational leadership does not directly influence employee performance but instead exerts its influence through the mediating factor of psychological empowerment. Psychological empowerment, therefore, assumes a crucial role in mediating the relationship between these two constructs. Considering the limited existing literature concerning millennial generation workers, our model serves as a valuable tool for uncovering the distinctive traits of millennial employees within the SME context. Furthermore, this research lays the foundation for future cross-country comparisons of millennial leadership approaches across diverse Asian nations, contributing to a deeper understanding of the varying characteristics of the millennial generation within distinct cultural settings.","PeriodicalId":325965,"journal":{"name":"Ilomata International Journal of Management","volume":"124 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-11-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139249063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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