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Pengaruh Kualitas Produk, Harga dan Pelayanan Terhadap Loyalitas Pelanggan Mie Instan dengan Mediasi Kepuasan Pelanggan 产品质量、价格和服务对即时面膜忠诚度的影响与客户满意度的调解
Pub Date : 2023-06-30 DOI: 10.52643/jam.v13i2.3133
Jennifer Jennifer, Nasar Buntu Laulita
In today's business world, business is growing rapidly to enter the international world from year to year. In doing business, the thing that is always the center of attention of business people is the loyalty of customers in buying products that are traded. In the following article there are several discussants related to matters that affect customer loyalty in customer satisfaction. Some of these variables include product quality, price and service. The following research uses a quantitative method, the sample of this study is the Millennial generation in Batam City, with a total sample of 271 data collected via Google Forms and data processing using SmartPLS 3.2.9 software. The following research findings indicate that product quality, price and service have a positive and significant effect on customer satisfaction. Test data shows that product quality and service have a significant positive effect on customer loyalty, while price and customer satisfaction have no positive effect on customer loyalty.
在当今的商业世界中,商业正在快速增长,每年都在进入国际世界。在做生意的过程中,商人们关注的焦点始终是顾客在购买交易产品时的忠诚度。在接下来的文章中,有几位讨论者讨论了影响顾客满意度中顾客忠诚度的问题。这些变量包括产品质量、价格和服务。下面的研究采用了定量的方法,本研究的样本是巴淡市的千禧一代,通过Google Forms收集了271个数据,使用SmartPLS 3.2.9软件进行数据处理。以下研究结果表明,产品质量、价格和服务对顾客满意度有显著的正向影响。检验数据显示,产品质量和服务对顾客忠诚有显著的正向影响,而价格和顾客满意对顾客忠诚没有正向影响。
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引用次数: 0
Pengaruh Harga dan Citra Perusahaan Terhadap Loyalitas Pelanggan PT Aneka Indo Mandiri dengan Kepuasan Pelanggan Sebagai Variable Intervening 该公司的价格和形象对PT various拥护者的忠诚度的影响,以及客户满意度作为可变干预的影响
Pub Date : 2023-06-30 DOI: 10.52643/jam.v13i2.3171
Ericco Andreson, Denni Denni
Harga dan citra perusahaan acapkali menjadi penilaian penting konsumen atas loyalitas dan kepuasan pelanggan  pada suatu produk. Jenis penelitian ini adalah deskriptif kuantitatif. Teknik analisis data yang digunakan adalah analisis jalur. Skala pengukuran menggunakan skala likert. Hasil penelitian harga, citra perusahaan, memberikan efek positif dan berarti atas  loyalitas pelanggan. Harga memberikan efek positif dan berarti atas  kepuasan pelanggan. Citra perusahaan memberikan efek positif dan berarti atas  kepuasan pelanggan. Loyalitas pelanggan memberikan efek positif dan berarti atas  kepuasan pelanggan.Berdasarkan analisis jalur (path analysis) harga atas loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan menunjukkan bahwa harga memberikan dampak positif yang berarti secara tidak langsung atas loyalitas pelanggan  melalui kepuasan pelanggan. Berdasarkan uji analisis jalur (path analysis) citra perusahaan atas loyalitas pelanggan yang dimediasi oleh kepuasan pelanggan menunjukkan bahwa citra perusahaan memberikan dampak positif yang berarti secara tidak langsung atas loyalitas pelanggan  melalui kepuasan pelanggan. Kata Kunci : Harga, Citra Perusahaan, Loyalitas Pelanggan, dan Kepuasan Pelanggan
价格和企业形象常常成为消费者对产品忠诚度和满意度的重要评估。这种研究是定量描述性的。所使用的数据分析技术是路径分析。测量量表使用likert量表。价格调查结果,企业形象,对客户忠诚产生积极而有意义的影响。价格对客户满意度产生了积极而有意义的影响。企业形象对客户满意度有积极而有意义的影响。客户忠诚对客户满意度有积极而有意义的影响。根据“路径分析”,以客户满意度为中心的客户忠诚度的价格表明,价格通过客户满意度对客户忠诚度有间接的正面影响。根据“路径分析”对客户满意度的企业形象的分析,该公司的形象通过客户满意度对客户忠诚度产生了间接的正面影响。关键词:价格、企业形象、客户忠诚度和客户满意度
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引用次数: 0
Pengaruh Marketing Mix dan Kualitas Pelayanan Terhadap Keputusan Pembelian Produk PT Presenius Medical Care Indonesia Mix的营销影响和服务质量对PT Presenius Medical Care产品购买决定的影响
Pub Date : 2023-06-30 DOI: 10.52643/jam.v13i2.2918
Yudi Kristiyadi, Nafiah Ariyani, Bernard Hasibuan
Hemodialysis or known by the common people is dialysis is one of the replacement therapies for kidney function that is most widely used by ESRD patients and is also a medical procedure for kidney failure patients with certain conditions. There are those who undergo hemodialysis for life
血液透析或俗称透析,是ESRD患者最广泛使用的肾功能替代疗法之一,也是针对有一定条件的肾衰竭患者的一种医疗程序。有些人需要终生接受血液透析
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引用次数: 0
Manajemen Asset Memoderasikan Leverage dan Nilai Perusahaan Terhadap Profitabilitas 资产管理使杠杆和企业价值与盈利能力成正比
Pub Date : 2023-06-30 DOI: 10.52643/jam.v13i2.3135
Nazariah Nazariah, Ramzijah Ramzijah, Nelliyana Nelliyana, E. Yanti
This research was conducted at Transportation and Logistics Sector Manufacturing Companies Listed on the Indonesia Stock Exchange 2018-2022. This study uses secondary data. The purpose of this study is to see whether asset management moderates leverage and firm value on profitability. The number of samples used in this study were 16 manufacturing companies that met the criteria, namely issuing consecutive financial reports from 2018 to 2023. The results showed that 1) Leverage had a negative and insignificant effect on profitability, 2) Firm value had a positive effect and significant to profitability. 3) Asset management has a negative and insignificant effect on profitability. 4) The interaction of leverage with asset management has a negative and insignificant effect on profitability. 5) The interaction between firm value and asset management has a negative and insignificant effect on profitability
本研究是对2018-2022年在印度尼西亚证券交易所上市的运输和物流行业制造公司进行的。本研究使用二手数据。本研究的目的是了解资产管理是否调节杠杆和公司价值对盈利能力的影响。本研究使用的样本数量为16家符合标准的制造业公司,即2018年至2023年连续发布财务报告。结果表明:1)杠杆对盈利能力的影响为负且不显著;2)企业价值对盈利能力的影响为正且显著。3)资产管理对盈利能力的影响为负且不显著。(4)杠杆与资产管理的交互作用对盈利能力的影响为负且不显著。5)企业价值与资产管理的交互作用对盈利能力的影响为负且不显著
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引用次数: 0
Pengaruh Kompensasi, Prestasi Kerja dan Disiplin Kerja Terhadap Kinerja Karyawan CV. Ony Sarmani 赔偿、工作表现和工作纪律对员工履历的影响。除非Sarmani
Pub Date : 2023-06-30 DOI: 10.52643/jam.v13i2.3161
Fachrurazi Fachrurazi
Improved employee performance can contribute to the advancement of quality human resources. Many factors influence this. CV Ony Sarmanih, in their observations, concluded that the phenomenon that often occurs among employees is dissatisfaction with bonuses, benefits, and incentives received. The employees felt that the salary they received was unfair because the workload they were bearing was not proportional to the compensation they got. As a result, the work performance and discipline of the employees are negatively affected. Many employees often skip classes or only work half a day. To investigate this issue, this study used quantitative methods by collecting data through the distribution of questionnaires. The study sample consisted of 100 respondents selected using a saturated sample technique. Based on data analysis, the following results were obtained: 1) there was a significant influence between compensation on employee performance amounting to; 2) there is a significant influence between work performance on employee performance amounting to; 3) there is a significant influence between work discipline on employee performance as much as
提高员工绩效有助于提高人力资源质量。影响这一点的因素很多。CV Ony Sarmanih在他们的观察中得出结论,员工中经常发生的现象是对收到的奖金、福利和激励措施的不满。员工们觉得他们得到的工资不公平,因为他们承担的工作量与他们得到的报酬不成比例。因此,员工的工作绩效和纪律受到负面影响。许多员工经常逃课或只工作半天。为了调查这一问题,本研究采用定量方法,通过发放问卷收集数据。研究样本包括使用饱和样本技术选择的100名受访者。通过数据分析,得到以下结果:1)薪酬对员工绩效的影响显著;2)工作绩效对员工绩效的影响显著;3)工作纪律对员工绩效有显著影响,影响程度为
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引用次数: 0
Pengaruh Fleksibilitas Kerja, Kompensasi Dan Iklim Kerja Terhadap Kepuasan Kerja Driver Grabbike Cikarang Utara Kabupaten Bekasi 工作灵活性、补偿和工作气候对印尼北贝卡西摄区司机Grabbike工作满意度的影响
Pub Date : 2023-06-30 DOI: 10.52643/jam.v13i2.3158
Radiatul Fadila, Fitri Rezeki
This research is motivated by the increasingly fierce competition that occurs in the business world without exception the online transportation business
这项研究的动机是日益激烈的竞争发生在商业世界,无一例外的在线运输业务
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引用次数: 0
Pengaruh Struktur Modal Terhadap Nilai Perusahaan Property Real Estate Yang Terdaftar Di Bursa Efek Indonesia 资本结构对印尼证券交易所上市的房地产公司价值的影响
Pub Date : 2023-06-30 DOI: 10.52643/jam.v13i2.3170
Eros Rosmiati, Maya Sova, Putri Eka Maya Kartini
Penelitian ini bertujuan untuk dapat mengetahui adanya pengaruh struktur modal terhadap nilai perusahaan (Price to Book Value).Objek penelitian ini menggunakan perusahaan sektor property real estate yang terdaftar di Bursa Efek Indonesia tahun 2017-2020. Populasi yang terdapat dalam objek penelitian sebanyak 63 perusahaan.Metode pemilihan sampel menggunakan purposive sampling. Sampel yang diperoleh setelah diseleksi sebanyak 30 perusahaan dengan periode pengamatan tahun 2017 – 2020, jumlah sampel keseluruhan sebanyak 120 sampel. Hasil penelitian ini menunjukkan bahwa struktur modal secara parsial memiliki pengaruh signifikan terhadap nilai perusahaan dengan nilai probability 0.0000 < 0.05.Kata Kunci : Struktur modal, nilai perusahaan, property real estate
本研究的目的是确定资本结构对企业价值的影响。该研究的目标是在2018 -2020年在印尼证券交易所注册的房地产公司。研究对象63家公司的人口。抽样采样选择方法。2017年至2020年观察30家公司选择的样本总数为120个。本研究结果表明,部分资本结构对具有0.0000增值的公司价值产生了重大影响0.05.关键词:资本结构、企业价值、房地产
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引用次数: 0
The Impact of Organizational Culture and Lecturer Competence on Organizational Commitment to Influence Lecturer Performance 组织文化和讲师能力对组织承诺的影响对讲师绩效的影响
Pub Date : 2023-06-30 DOI: 10.52643/jam.v13i2.3017
I Komang Oka Permadi, Tiara Carina, I Wayan Sucipta Wibawa
The aim of this study is to confirm and re-examine the effect of organizational culture and lecturer competence on lecturer performance with organizational commitment as a mediating variable. The population in this study were 61 lecturers. Samples were selected by purposive sampling and a total of 45 people were obtained. Research hypotheses were tested using path analysis with the SmartPLS version 3.2.9 application. The research results showed that organizational culture has a significant effect on organizational commitment and lecturer performance. Lecturer competence has a significant effect on organizational commitment but does not have a significant effect on lecturer performance. Likewise, organizational commitment has no significant effect on lecturer performance and organizational commitment has not been able to mediate organizational culture and lecturer competency on lecturer performance.
本研究旨在以组织承诺为中介变量,确认并重新检视组织文化与讲师胜任力对讲师绩效的影响。这项研究的对象是61位讲师。采用有目的抽样的方法选取样本,共获得45人。研究假设使用路径分析与SmartPLS 3.2.9版应用程序进行检验。研究结果表明,组织文化对组织承诺和讲师绩效有显著影响。讲师能力对组织承诺有显著影响,但对讲师绩效没有显著影响。同样,组织承诺对讲师绩效也没有显著影响,组织承诺也不能中介组织文化和讲师胜任力对讲师绩效的影响。
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引用次数: 0
Pembentukan Kultur Konsumtif Melalui eWOM Fashion di Instagram 通过Instagram上的eWOM时尚建立消费文化
Pub Date : 2023-06-30 DOI: 10.52643/jam.v13i2.3057
Fakri Mursala, N. Nurbaiti, M. I. Harahap
marketing on Instagram by paying attention to design and being consistent in updating posts
通过关注设计和更新帖子保持一致来进行Instagram营销
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引用次数: 0
Keputusan Pembelian Ditinjau Varian Produk, Citra Merek dan Brand Ambassador Terhadap Sunscreen Azarine di Surakarta
Pub Date : 2023-06-30 DOI: 10.52643/jam.v13i2.3089
Intan Lathifah Nurul Khoiriah, Bambang Mursito, F. Marwati
Currently, beauty products are one of the necessities that must be used on a daily basis, particularly skin care to protect against UV rays, specifically by using sunscreen products, one of which is the Azarine Sunscreen product, which offers various product variants based on the requirements of different skin types. This study aims to determine which factors influence the dependent variable when it comes to Sunscreen Azarine purchase decisions in Surabaya. The variables of interest were product variant, brand image
目前,美容产品是日常必须使用的必需品之一,特别是皮肤护理,以防止紫外线,特别是使用防晒产品,其中之一是Azarine防晒产品,它根据不同皮肤类型的要求提供各种产品变体。这项研究的目的是确定哪些因素影响因变量,当涉及到在泗水的购买决定防晒Azarine。感兴趣的变量是产品变体、品牌形象
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引用次数: 1
期刊
AlIdarah Jurnal Manajemen dan Administrasi Islam
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