This study aims to determine the conditions that encourage the construction of radicalism in Bengkulu and how it affects the formation of communication patterns in the SS group who are considered exposed to radicalism. The theory used to understand the formation of the narrative of radicalism is the construction of social reality from Berger and Luckman. The research method uses a constructivist paradigm with a case study approach. Data collection techniques using interviews, observation, and literature review. The results of the study found that the construction of radicalism in the SS group was formed by two factors– the first was the SS group's rejection of long-standing community traditions such as tahlilan, grave pilgrimage, and yasinan; the second is the factor of the mass media showing terrorist actors who use the same symbols as the symbols worn by the SS group. The impact of the radicalism label is that the communication formed in the SS group is exclusive, while the village community applies one-way communication in understanding the SS group.
{"title":"The Construction of radicalism and communication in groups that are considered radical","authors":"Alfarabi Alfarabi, Panji Suminar","doi":"10.25139/jsk.v6i1.3898","DOIUrl":"https://doi.org/10.25139/jsk.v6i1.3898","url":null,"abstract":"This study aims to determine the conditions that encourage the construction of radicalism in Bengkulu and how it affects the formation of communication patterns in the SS group who are considered exposed to radicalism. The theory used to understand the formation of the narrative of radicalism is the construction of social reality from Berger and Luckman. The research method uses a constructivist paradigm with a case study approach. Data collection techniques using interviews, observation, and literature review. The results of the study found that the construction of radicalism in the SS group was formed by two factors– the first was the SS group's rejection of long-standing community traditions such as tahlilan, grave pilgrimage, and yasinan; the second is the factor of the mass media showing terrorist actors who use the same symbols as the symbols worn by the SS group. The impact of the radicalism label is that the communication formed in the SS group is exclusive, while the village community applies one-way communication in understanding the SS group.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"1710 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129426679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Since the study of women in the Tablighi Jamaat (JT) has been actively promoted by various layers and circles in the academic environment, a thesis has also been gradually obtained, strengthening the position of most JT women who live in private and domestic spaces. This study was born from an investigation into the teachings of JT, which are quite strict in regulating the ethics of women's interactions. Also, JT women, like followers of the reformist Islamic movement, do not have a history of good relations with Western products such as social media. The conditions obtained by various previous studies became unstoppable when discussing the women of JT in Temboro Village, Magetan. In this village, which is the central headquarters of JT in East Java, women are often found participating in public spaces and familiar with social media, which is a Western product. By using the post-Islamism theory and ethnographic method, the writer hypothesises that JT Temboro women go through a separate negotiation process related to JT's teachings with the decision to participate in public spaces, one of which is influenced by their intensity with social media.
{"title":"Social media and public participation of Tablighi Jamaat’s women","authors":"Syarifah Isnaini","doi":"10.25139/jsk.v6i1.3591","DOIUrl":"https://doi.org/10.25139/jsk.v6i1.3591","url":null,"abstract":"Since the study of women in the Tablighi Jamaat (JT) has been actively promoted by various layers and circles in the academic environment, a thesis has also been gradually obtained, strengthening the position of most JT women who live in private and domestic spaces. This study was born from an investigation into the teachings of JT, which are quite strict in regulating the ethics of women's interactions. Also, JT women, like followers of the reformist Islamic movement, do not have a history of good relations with Western products such as social media. The conditions obtained by various previous studies became unstoppable when discussing the women of JT in Temboro Village, Magetan. In this village, which is the central headquarters of JT in East Java, women are often found participating in public spaces and familiar with social media, which is a Western product. By using the post-Islamism theory and ethnographic method, the writer hypothesises that JT Temboro women go through a separate negotiation process related to JT's teachings with the decision to participate in public spaces, one of which is influenced by their intensity with social media.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"87 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"131189858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The vaccination policy is a government effort to reduce the number of COVID-19 cases in Indonesia. This study aims to determine the narrative, participation, and level of social trust in the vaccination policy in online social networks. Online social networks such as Twitter are the dominant media used during the pandemic period. As for the use of the Nvivo 12 Plus analysis software, the method was chosen to maximize the results of data coding from Twitter data sources. This study indicates that low social trust can hinder vaccination policies in Indonesia. This situation also affects the community's collective interest and cooperative attitude to support the government's efforts to reduce the number of cases of COVID-19 infection.
{"title":"Partisipasi dan kepercayaan sosial daring: kebijakan vaksinasi COVID-19 di Indonesia","authors":"Tawakkal Baharuddin, Sjafri Sairin, Zuly Qodir, Hasse Jubba, Achmad Nurmandi","doi":"10.25139/jsk.v6i1.3680","DOIUrl":"https://doi.org/10.25139/jsk.v6i1.3680","url":null,"abstract":"The vaccination policy is a government effort to reduce the number of COVID-19 cases in Indonesia. This study aims to determine the narrative, participation, and level of social trust in the vaccination policy in online social networks. Online social networks such as Twitter are the dominant media used during the pandemic period. As for the use of the Nvivo 12 Plus analysis software, the method was chosen to maximize the results of data coding from Twitter data sources. This study indicates that low social trust can hinder vaccination policies in Indonesia. This situation also affects the community's collective interest and cooperative attitude to support the government's efforts to reduce the number of cases of COVID-19 infection.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"371 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"122070871","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Society expects women always to maintain their physical appearance throughout the ages. We can see this condition from the public's view of senior female celebrities, an example of successful ageing or ageing well. This study explores the visual discourse of femininity over the age of 50, which emerges from the Instagram accounts of senior female celebrities. Multimodal critical discourse analysis was conducted on images and texts to reveal dominant themes and rhetorical elements inherent in the femininity of senior female celebrities. The concepts of representation, body and femininity, ageism, and social media analyse alternative discourse related to ageing femininity. This study denotes that the ageing discourse of senior female celebrities reflects the dialectic of realising or revising sexist and ageist ideas about how women look after they reach old age.
{"title":"Senior female celebrity's body and ageing well discourse on Instagram","authors":"Nicky Stephani","doi":"10.25139/jsk.v6i1.4312","DOIUrl":"https://doi.org/10.25139/jsk.v6i1.4312","url":null,"abstract":"Society expects women always to maintain their physical appearance throughout the ages. We can see this condition from the public's view of senior female celebrities, an example of successful ageing or ageing well. This study explores the visual discourse of femininity over the age of 50, which emerges from the Instagram accounts of senior female celebrities. Multimodal critical discourse analysis was conducted on images and texts to reveal dominant themes and rhetorical elements inherent in the femininity of senior female celebrities. The concepts of representation, body and femininity, ageism, and social media analyse alternative discourse related to ageing femininity. This study denotes that the ageing discourse of senior female celebrities reflects the dialectic of realising or revising sexist and ageist ideas about how women look after they reach old age.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"57 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124042786","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Today's business is very advanced, especially in trade. Advertisements can affect many aspects, including the image of the related product and brand. Along with the times, advertising on digital media is also considered to be more effective than mainstream media, such as advertising on television. Social media makes everything easier, including being a media advertising. Advertising on social media is becoming more and more interesting because it appears according to the social media users’ needs, where it seems as if they are being ‘predicted.’ The concept of ‘prediction’ is commonly known as retargeting, assisted by statistical data mining techniques that make it easier to detect and display advertisements on social media according to their target. However, several facts still show that advertisements on television are still the main choice by brands and have the highest advertising spending percentage compared to other advertisements. This quantitative research took primary data through a questionnaire which was then processed using SPSS 23 to compare the effectiveness of advertisements on television and retargeting advertisements with Kruskal Wallis non-parametric test and continued with the EPIC Model analysis. The results of the analysis showed that retargeting ads on social media are more effective as a reminder for the consumer.
{"title":"Efektivitas iklan pada televisi vs iklan penargetan ulang sebagai media pengingat di masyarakat","authors":"Charissa Auvarda, Irwansyah Irwansyah","doi":"10.25139/jsk.v6i1.3509","DOIUrl":"https://doi.org/10.25139/jsk.v6i1.3509","url":null,"abstract":"Today's business is very advanced, especially in trade. Advertisements can affect many aspects, including the image of the related product and brand. Along with the times, advertising on digital media is also considered to be more effective than mainstream media, such as advertising on television. Social media makes everything easier, including being a media advertising. Advertising on social media is becoming more and more interesting because it appears according to the social media users’ needs, where it seems as if they are being ‘predicted.’ The concept of ‘prediction’ is commonly known as retargeting, assisted by statistical data mining techniques that make it easier to detect and display advertisements on social media according to their target. However, several facts still show that advertisements on television are still the main choice by brands and have the highest advertising spending percentage compared to other advertisements. This quantitative research took primary data through a questionnaire which was then processed using SPSS 23 to compare the effectiveness of advertisements on television and retargeting advertisements with Kruskal Wallis non-parametric test and continued with the EPIC Model analysis. The results of the analysis showed that retargeting ads on social media are more effective as a reminder for the consumer.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128234264","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tourism-related enterprises around the globe are shifting more towards environmentally friendly services. This research provides a theoretical discussion and aims to assess the continuous digital communication activities of tourism business players tiny and medium-scale companies and give an overview of their existence in digital communication technology. This research focuses on determining the concept and various sustainable performance indicators. The data were collected directly from official websites, accommodation booking applications, and social media. This research adopts a matrix dimension to build a database and analyse the meaning of words in the relationship between meeting visitor needs, service quality, cultural wealth, community welfare, and resource efficiency. The research uses the Partial Least Square-Structural Equation Model (PLS-SEM) approach to test the model that has never been stretched and grouped using heterogeneous techniques. The findings revealed that foreign credentials were less adaptable for local credentials than one-off credentials and that fewer enterprises rate eco-labels on online advertising. The rate of participation of society on the platform was seen to be more complex and intellectual. This research is one of the first to investigate the resilience mechanism in the tourism industry firms. It is anticipated that this research would encourage more studies on the principle of contact and the quality of SME strategies in hospitality and contribute to the drive to facilitate broader acceptance of managerial implications.
{"title":"Sustainable tourism development from the perspective of digital communication","authors":"Achmad Yanu Alif Fianto, Novan Andrianto","doi":"10.25139/jsk.v6i1.3648","DOIUrl":"https://doi.org/10.25139/jsk.v6i1.3648","url":null,"abstract":"Tourism-related enterprises around the globe are shifting more towards environmentally friendly services. This research provides a theoretical discussion and aims to assess the continuous digital communication activities of tourism business players tiny and medium-scale companies and give an overview of their existence in digital communication technology. This research focuses on determining the concept and various sustainable performance indicators. The data were collected directly from official websites, accommodation booking applications, and social media. This research adopts a matrix dimension to build a database and analyse the meaning of words in the relationship between meeting visitor needs, service quality, cultural wealth, community welfare, and resource efficiency. The research uses the Partial Least Square-Structural Equation Model (PLS-SEM) approach to test the model that has never been stretched and grouped using heterogeneous techniques. The findings revealed that foreign credentials were less adaptable for local credentials than one-off credentials and that fewer enterprises rate eco-labels on online advertising. The rate of participation of society on the platform was seen to be more complex and intellectual. This research is one of the first to investigate the resilience mechanism in the tourism industry firms. It is anticipated that this research would encourage more studies on the principle of contact and the quality of SME strategies in hospitality and contribute to the drive to facilitate broader acceptance of managerial implications.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"271 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"121424549","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Having an attractive appearance is now not only for women but also for men. Taking care of the body, especially the face has become a new culture that has shifted the masculine side towards metrosexuals. To get an attractive appearance, a series of treatments are needed, one of which is skincare which requires much money. Such self-care behaviour, of course, also encourages men's consumerism. This study determines how digital marketing communication for skincare products builds men's consumptive behaviour on Instagram. Content analysis of Instagram posts related to the consumption of skincare products collected through the hashtag #scarlettlakilaki was used in this study. The results obtained that the element of dependence is 0.94 or 94 per cent. Then the result is considered credible because it exceeds the minimum threshold. This research concludes that Scarlett transforms masculinity into metrosexuality, blur a gender bias, and builds on the idea that the body of men who use Scarlett is depicted with a pure white body resembling a women's body.
{"title":"Digital marketing communication of skincare products to develop men's consumptive behaviour","authors":"T. Putranto, Bagong Suyanto, S. Ariadi","doi":"10.25139/jsk.v6i1.4346","DOIUrl":"https://doi.org/10.25139/jsk.v6i1.4346","url":null,"abstract":"Having an attractive appearance is now not only for women but also for men. Taking care of the body, especially the face has become a new culture that has shifted the masculine side towards metrosexuals. To get an attractive appearance, a series of treatments are needed, one of which is skincare which requires much money. Such self-care behaviour, of course, also encourages men's consumerism. This study determines how digital marketing communication for skincare products builds men's consumptive behaviour on Instagram. Content analysis of Instagram posts related to the consumption of skincare products collected through the hashtag #scarlettlakilaki was used in this study. The results obtained that the element of dependence is 0.94 or 94 per cent. Then the result is considered credible because it exceeds the minimum threshold. This research concludes that Scarlett transforms masculinity into metrosexuality, blur a gender bias, and builds on the idea that the body of men who use Scarlett is depicted with a pure white body resembling a women's body.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"125 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"123722120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rieke Diah Pitaloka, H. Hendriyani, Eriyanto Eriyanto, Haryatmoko Haryatmoko
This study analyses two communication practices for rural data collection in Indonesia: top-down, carried out by the state, and bottom-up, initiated by collective intellectuals. This research is to reveal how to communicate rural data collection actions. The differences in data manifest the practice of communicating rural data collection actions; and Doxa, habitus, and symbolic violence that is ‘hidden’ in the procedures and mechanisms of data collection run by the state. The study area is Tegallalang Village, Gianyar Regency, Bali. Quantitative data in Prodeskel from the Ministry of Home Affairs and Precision Village Data (DDP) with a Drone Participatory Mapping approach were obtained independently by researchers. The research used Mixed Methods Research. Qualitative data were obtained through in-depth interviews using the Nvivo R1 application analysis. Knife analysis using Pierre Bourdieu and Nick Couldry. The study results found two differences in the practice of rural data collection, namely; first, the difference in data collection actors. The state represents Prodeskel, and collective intellectuals represent DDP; second, the difference in data is due to differences in the practice of communication actions (procedures and mechanisms) of data collection. Prodeskel data with a top-down approach produces low-accuracy data and vice versa for DDP. This research also reveals the opus operatum of communication actions in the form of Doxa, habitus, and symbolic violence in data collection of the country’s countryside and digital technology to build a space for communication and citizen participation which is the key to the birth of DDP.
{"title":"Communication practice in village data collection","authors":"Rieke Diah Pitaloka, H. Hendriyani, Eriyanto Eriyanto, Haryatmoko Haryatmoko","doi":"10.25139/jsk.v6i1.4314","DOIUrl":"https://doi.org/10.25139/jsk.v6i1.4314","url":null,"abstract":"This study analyses two communication practices for rural data collection in Indonesia: top-down, carried out by the state, and bottom-up, initiated by collective intellectuals. This research is to reveal how to communicate rural data collection actions. The differences in data manifest the practice of communicating rural data collection actions; and Doxa, habitus, and symbolic violence that is ‘hidden’ in the procedures and mechanisms of data collection run by the state. The study area is Tegallalang Village, Gianyar Regency, Bali. Quantitative data in Prodeskel from the Ministry of Home Affairs and Precision Village Data (DDP) with a Drone Participatory Mapping approach were obtained independently by researchers. The research used Mixed Methods Research. Qualitative data were obtained through in-depth interviews using the Nvivo R1 application analysis. Knife analysis using Pierre Bourdieu and Nick Couldry. The study results found two differences in the practice of rural data collection, namely; first, the difference in data collection actors. The state represents Prodeskel, and collective intellectuals represent DDP; second, the difference in data is due to differences in the practice of communication actions (procedures and mechanisms) of data collection. Prodeskel data with a top-down approach produces low-accuracy data and vice versa for DDP. This research also reveals the opus operatum of communication actions in the form of Doxa, habitus, and symbolic violence in data collection of the country’s countryside and digital technology to build a space for communication and citizen participation which is the key to the birth of DDP.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128069222","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper aims to analyse the rise of radicalism in Indonesia which is at an alarming stage. It needs to be watched out by various parties, especially the government as a policymaker. It is necessary to strengthen communication systems to develop state institutions to overcome radicalism. This paper results from research using descriptive-analytical methods with qualitative approaches and case studies. As a result, in tackling radicalism in Indonesia, State Institutions have synergised but not yet optimally. This is because there are still differences in perceptions between institutions assessing radicalism. Therefore, there needs to be particular terminology, such as the National Strategic Plan, which is made to equalise the perception so that all state institutions can work optimally in tackling radicalism. With the development of the Strategic Plan, state institutions will automatically synergise with all levels of society so that the handling of radicalism can be quickly prevented.
{"title":"Strengthening the state institutional communication development system for radicalism management in Indonesia","authors":"Hasan Sazali","doi":"10.25139/jsk.v6i1.4491","DOIUrl":"https://doi.org/10.25139/jsk.v6i1.4491","url":null,"abstract":"This paper aims to analyse the rise of radicalism in Indonesia which is at an alarming stage. It needs to be watched out by various parties, especially the government as a policymaker. It is necessary to strengthen communication systems to develop state institutions to overcome radicalism. This paper results from research using descriptive-analytical methods with qualitative approaches and case studies. As a result, in tackling radicalism in Indonesia, State Institutions have synergised but not yet optimally. This is because there are still differences in perceptions between institutions assessing radicalism. Therefore, there needs to be particular terminology, such as the National Strategic Plan, which is made to equalise the perception so that all state institutions can work optimally in tackling radicalism. With the development of the Strategic Plan, state institutions will automatically synergise with all levels of society so that the handling of radicalism can be quickly prevented.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130777300","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The use of social media as a communication medium for organisations, including by government agencies, is a practice that is considered more efficient than traditional media. One of the social media that has been widely used in the last two years is TikTok. This article describes the process of adopting TikTok as a new communication medium for the government and its management strategy. The study focused on the @kemenkeuri account owned by the Ministry of Finance, which is one of the best government institutions in the field of Government Public Relations (GPR) in Indonesia. Data were obtained through interviews with @kemenkeuri’s administrators and through observations on the TikTok@kemenkeuri account page. The results of the study indicate that the adoption of TikTok by the Ministry of Finance is currently still in its second stage, which according to the Mergel & Bretschneider (2013) model is referred to as the “Order from Chaos” stage.
使用社交媒体作为组织的沟通媒介，包括政府机构，是一种被认为比传统媒体更有效的做法。在过去两年中被广泛使用的社交媒体之一是抖音。本文描述了政府将TikTok作为一种新的传播媒介的过程和管理策略。这项研究的重点是财政部拥有的@kemenkeuri账户，财政部是印度尼西亚政府公共关系领域最好的政府机构之一。数据是通过对@kemenkeuri管理员的访谈和对TikTok@kemenkeuri账户页面的观察获得的。研究结果表明，财政部对TikTok的采用目前仍处于第二阶段，根据Mergel & Bretschneider(2013)的模型，这一阶段被称为“Order from Chaos”阶段。
{"title":"Adopsi media sosial oleh pemerintah: studi kasus akun TikTok kementerian keuangan","authors":"Endah Setyorini","doi":"10.25139/jsk.v6i1.3966","DOIUrl":"https://doi.org/10.25139/jsk.v6i1.3966","url":null,"abstract":"The use of social media as a communication medium for organisations, including by government agencies, is a practice that is considered more efficient than traditional media. One of the social media that has been widely used in the last two years is TikTok. This article describes the process of adopting TikTok as a new communication medium for the government and its management strategy. The study focused on the @kemenkeuri account owned by the Ministry of Finance, which is one of the best government institutions in the field of Government Public Relations (GPR) in Indonesia. Data were obtained through interviews with @kemenkeuri’s administrators and through observations on the TikTok@kemenkeuri account page. The results of the study indicate that the adoption of TikTok by the Ministry of Finance is currently still in its second stage, which according to the Mergel & Bretschneider (2013) model is referred to as the “Order from Chaos” stage.","PeriodicalId":332229,"journal":{"name":"Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)","volume":"107 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125070513","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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