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MANAGEMENT OF FINANCIAL SECURITY OF THE ACTIVITIES OF MEDICAL INSTITUTIONS OF UKRAINE 管理乌克兰医疗机构活动的财务安全
I. Konieva
The economic essence of such categories as «management», «financial resources»and «financial support»in the medical field was studied, which allowed us to generalize the main characteristics inherent in them. Certain characteristic features of financial support, which are specific to medical institutions in order to maintain their effective activity and further development, are considered.The original provisions of the Concept of the reform of the financing of the health care system, adopted in 2017, which played a key role in the reform of the medical industry, were considered. An analysis of the financing system of health care institutions was carried out, starting from 2018 (transition period) until 2021.It was determined that the goal of financial support is the formation of a new model of financing health care institutions, which is determined by transparent state guarantees of providing free medical care to citizens, improving the financial protection of the population in case of illness, effective and fair distribution and use of public funds and reducing informal payments, application incentives for improving the quality of providing medical services to citizens by medical institutions of all forms of ownership. Therefore, the problem of improving the process of managing the financial support of medical institutions is the most urgent.The positive consequences of the medical reform have been proven, namely: medical institutions apply market principles of functioning; use methods of rational management of financial flows (incoming and outgoing); the autonomy of medical institutions and the possibility of self-sufficiency and self-financing, obtaining the status of an enterprise, are increasing; the effectiveness of medical institutions increases due to market orientation, purposefulness and responsibility for their activities; the institution's competitive advantages increase.
对医疗领域中“管理”、“财政资源”和“财政支持”等类别的经济本质进行了研究,从而使我们能够概括其固有的主要特征。考虑到为维持医疗机构的有效活动和进一步发展而特有的财政支助的某些特点。审议了2017年通过的对医疗行业改革起到关键作用的《医疗卫生体制融资改革构想》的原规定。从2018年(过渡期)到2021年,对卫生保健机构的融资制度进行了分析。经确定,财政支助的目标是形成一种为卫生保健机构提供资金的新模式,其决定因素是:透明的国家保证向公民提供免费医疗,改善患病人口的财政保护,有效和公平地分配和使用公共资金,减少非正式付款。实施奖励措施,以提高各种所有制医疗机构向公民提供医疗服务的质量。因此,完善医疗机构财政支持管理流程是当务之急。医改的积极效果已经得到了证明,即:医疗机构实行市场化运作原则;运用合理管理资金流入和流出的方法;医疗机构的自主权以及获得企业地位的自给自足和自筹资金的可能性正在增加;医疗机构的有效性因其活动的市场导向、目的性和责任感而提高;机构的竞争优势增加。
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引用次数: 0
GLOBAL CITIES AS CENTRES OF GLOBAL ECONOMIC MANAGEMENT AND INTERNATIONAL INFORMATION COMMUNICATIONS 全球城市作为全球经济管理和国际信息交流的中心
V. Shklyar, Ivanna Strilok, O. Kuzmenko
Global cities arebecoming increasingly important players in the global system. They bring together different cultures, ideas and business opportunities. Understanding their role and functions in global economic governance and international information exchange is key to developing strategies for economic growth, creating favourable conditions for doing business and increasing the competitiveness of countries.The study of this problem has been based on the consideration of various aspects, such as economic activity, transnational governance, information communications, technological development and political participation, which determine the role of global cities. Using methods of comparative analysis, sociological, geographical research and other approaches, the article offers a deeper understanding of the functions of global cities and their impact on the world economy and international information communications.The functional significance of global cities as centres of global economic governance is determined mainly by the scale of their gross regional product, huge economic potential, as well as management and control of the global economy, which is due to the level of concentration of headquarters of large multinational companies, key institutions of the international financial market, mainly transnational banks, advanced business services companies, etc.Global cities are the backbone of the global economic and political system, leading global financial and economic processes, managing global financial flows, and having developed infrastructure and access to a wide range of services. Multinational enterprises actively use the advantages of the transport, political, social and economic position of global cities. In turn, these enterprises have a significant impact on global economic and political processes, contributing to the globalisation of city functions.Since the functional significance of global cities is expressed in many aspects, based on the analysis of available data, reports and studies, they are systematised into two groups: centres of global economic management and centres of international information communications. The characteristic of global cities according to these groups is due to the constant development and expansion of strong ties between countries and the destruction of existing barriers through technological communications and networking.
全球城市在全球体系中扮演着越来越重要的角色。它们汇集了不同的文化、思想和商业机会。了解它们在全球经济治理和国际信息交流中的作用和功能,是制定经济增长战略、创造有利营商条件和提高国家竞争力的关键。对这一问题的研究是基于对经济活动、跨国治理、信息通信、技术发展和政治参与等各个方面的考虑,这些方面决定了全球城市的作用。本文运用比较分析、社会学、地理学等研究方法,对全球城市的功能及其对世界经济和国际信息传播的影响有了更深入的认识。全球城市作为全球经济治理中心的功能意义主要取决于其区域生产总值的规模、巨大的经济潜力以及对全球经济的管理和控制,这是由于大型跨国公司总部、国际金融市场的关键机构(主要是跨国银行)、先进的商业服务公司、全球性城市是全球经济和政治体系的支柱,引领全球金融和经济进程,管理全球资金流动,并拥有发达的基础设施和广泛的服务。跨国企业积极利用全球城市的交通、政治、社会和经济地位等优势。反过来,这些企业对全球经济和政治进程产生重大影响,促进了城市功能的全球化。由于全球城市的功能意义是在许多方面表现出来的,根据对现有数据、报告和研究的分析,它们被系统地分为两组:全球经济管理中心和国际新闻通讯中心。根据这些群体,全球城市的特点是由于国家之间牢固联系的不断发展和扩大,以及通过技术通信和网络破坏现有障碍。
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引用次数: 0
COMPANIES IN THE CONDITIONS OF DIGITALIZATION 企业在数字化条件下
Viktoriia Yanovska, Andrii Medyna
The article presents the results of research on the peculiarities of economic development in the transportation industry under the influence of digitalization. Digitalization is regarded as a transformative process that reshapes the global economy through sustained technological advancements, leading to digital transformations. These transformations encompass advancements in data analytics, cloud computing, artificial intelligence, and mobile devices. Leveraging the vast digital capabilities for information transmission, storage, and processing lays the groundwork for a new technological paradigm. Consequently, changes in the technological landscape bring about transformations in socio-economic systems, particularly in their institutional, social, and economic components, as well as the relationships among various stakeholders within the digital environment. Such transformations give rise to a new type of economy, known as the digital economy, and shape the context and direction of development for companies in the transportation and logistics sector.The active involvement of all stakeholders in the digitalization process amplifies the pace and magnitude of changes in the interests and demands of companies operating in the contemporary market of transportation and logistics services. Companies encounter significant challenges, and timely adaptation through the integration of digital tools and the digital transformation of traditional business models enables them to gain a competitive edge and sustain theirestablished positions in national and global transportation service markets. The close relationship between economic development and digitalization is becoming a crucial prerequisite for the growth of national and global economies in the near future. In addition to the direct productivity gains achieved by companies, including transportation firms, through the utilization of digital technologies, there exists a chain of indirect benefits associated with digitalization. These benefits encompass the creationof new goods and services, the emergence of new consumer demand, the attainment of new levels of quality and value, with time-saving being a notable characteristic
本文介绍了数字化影响下交通运输业经济发展特点的研究结果。数字化被视为一个变革过程,通过持续的技术进步重塑全球经济,从而导致数字化转型。这些转变包括数据分析、云计算、人工智能和移动设备的进步。利用巨大的数字能力进行信息传输、存储和处理,为新的技术范式奠定了基础。因此,技术景观的变化带来了社会经济系统的变革,特别是在其制度、社会和经济组成部分以及数字环境中各利益相关者之间的关系方面。这种转变催生了一种被称为数字经济的新型经济,并塑造了运输和物流行业企业的发展背景和方向。所有利益相关者积极参与数字化进程,放大了在当代运输和物流服务市场中运营的公司的利益和需求变化的速度和幅度。企业面临重大挑战,通过数字化工具的整合和传统商业模式的数字化转型,及时进行适应,使他们能够获得竞争优势,并保持其在国内和全球运输服务市场的既定地位。在不久的将来,经济发展与数字化之间的密切关系正在成为国家和全球经济增长的重要前提。除了包括运输公司在内的公司通过利用数字技术实现的直接生产力提高外,还存在与数字化相关的一系列间接效益。这些好处包括创造新的商品和服务,出现新的消费需求,达到新的质量和价值水平,节省时间是一个显著的特点
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引用次数: 0
ADAPTIVE STRATEGIC PLANNING AS AN EFFECTIVE TOOL FOR THE DEVELOPMENT OF BUSINESS STRUCTURES IN THE FACE OF MODERN CHALLENGES 适应性战略规划是企业结构在面对现代挑战时发展的有效工具
M. Kovbatiuk
In today's fast-changing and unpredictable business environment, organizations face numerous challenges that require them to be flexible, responsive and proactive. Traditional approaches to strategic planning often fail to cope with thecomplexities and uncertainties of the modern business environment. Adaptive strategic planning, on the other hand, offers a dynamic and flexible framework that allows organizations to effectively address these challenges. Adaptive strategic planning performs important functions in business structures by facilitating proactive decision-making, providing flexibility and agility, and promoting organizational learning and adaptation.In addition, adaptive strategic planning is a tool for ensuring the economic security of an enterprise. It provides a framework that allows companies to anticipate and respond to changes, mitigate risks and ensure their economic security. Adaptive strategic planning allows organizations to identify potential risks, develop contingency plans, and build resilience into their business models. By considering different scenarios and preparing for different outcomes, businesses can more easily cope with disruptions and uncertainties. This resilience ensures their ability to continue operations, maintain profitability and protect their economic security in the face of adverse events.Adaptive strategic planning promotes a culture of continuous learning and improvement in organizations. It encourages employees at all levels to share their knowledge, ideas, and experiences. By creating an environment that values experimentation, feedback, and collaboration, companies can tap into the collective intelligence of their workforce. This fosters innovation, adaptability, and resilience, positioning the organization for sustainable success in the face of today's challenges. Adaptive strategic planning is a vital tool for the development of business structures in today's dynamic and unpredictable environment. It allows organizations to proactively respond to change, capitalize on new trends, and drive long-term growth and success. With flexibility, agility, and a culture of continuous learning, businesses can meet today's challenges and thrive in an ever-changing environment.
在当今快速变化和不可预测的商业环境中,组织面临着许多挑战,这些挑战要求他们灵活、反应迅速和积极主动。传统的战略规划方法往往无法应对现代商业环境的复杂性和不确定性。另一方面,适应性战略规划提供了一个动态和灵活的框架,允许组织有效地处理这些挑战。适应性战略规划通过促进前瞻性决策、提供灵活性和敏捷性以及促进组织学习和适应,在业务结构中执行重要功能。此外,适应性战略规划是确保企业经济安全的一种工具。它提供了一个框架,使公司能够预测和应对变化,降低风险并确保其经济安全。适应性战略规划允许组织识别潜在风险,制定应急计划,并在其业务模型中构建弹性。通过考虑不同的情景并为不同的结果做好准备,企业可以更容易地应对中断和不确定性。这种弹性确保了他们在面对不利事件时继续运营、保持盈利能力和保护经济安全的能力。适应性战略规划促进了组织中持续学习和改进的文化。它鼓励各级员工分享他们的知识、想法和经验。通过创造一个重视实验、反馈和协作的环境,公司可以挖掘员工的集体智慧。这促进了创新、适应性和弹性,使组织在面对今天的挑战时获得可持续的成功。适应性战略规划是在当今动态和不可预测的环境中发展业务结构的重要工具。它允许组织主动响应变化,利用新趋势,并推动长期增长和成功。凭借灵活性、敏捷性和持续学习的文化,企业可以应对当今的挑战,并在不断变化的环境中蓬勃发展。
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引用次数: 0
TRANSFORMATION OF ENTERPRISE HUMAN RESOURCES MANAGEMENT SYSTEM WITHINTHE POST-INDUSTRIAL DEVELOPMENT OF SOCIETY 后工业社会发展背景下企业人力资源管理体制的转型
V. Tokar, Vladyslav Martynenko
This article endeavors to examine the profound influence of post-industrial paradigms on personnel management systems in various enterprises. Given the transformative shifts in the economic, technological, and social landscapes, it has become imperative to reassess prevailing approaches to personnel management, whereby contemporary personnel management must be undergirded by several pivotal trends, including but not limited to, flexibility, the escalating significance of knowledge and technology, emotional intelligence, and enhanced colleague interconnectivity. The article justifies the need to change approaches to personnel management in light of changing socio-economic conditions and highlights the main directions for transforming personnel management systems. Key aspects that must be considered when reforming personnel management systems in the context of post-industrial societal development are detailed in the article, including the need to be prepared for changes in company structure, culture, and communication, as well as for the development of new methods for evaluating work and training employees.The article also emphasizes that personnel management should be oriented towards achieving results and meeting the needs of customers, enabling enterprises to be competitive in the market. Special attention is focused on the importance of adhering to sustainable development principles, which are recognized by the global community as necessary for ensuring the futureof the planet. Equality between men and women in personnel management, inclusivity, and diversity are also important, as they help maintain equality and diversity in the workforce, ensure effective work, and reduce the risk of discrimination. The act of extrapolating the findings of the article would serve to aid enterprise management in gaining a comprehensive understanding of the challenges and opportunities associated with personnel management in the context of post-industrial societal evolution.
本文试图考察后工业范式对各类企业人事管理制度的深刻影响。鉴于经济、技术和社会格局的变革,重新评估人事管理的主流方法已成为当务之急,因此,当代人事管理必须以几个关键趋势为基础,包括但不限于灵活性、知识和技术的重要性不断提升、情商和加强同事之间的相互联系。这篇文章论证了根据不断变化的社会经济条件改变人事管理办法的必要性,并强调了人事管理制度改革的主要方向。文章详细介绍了在后工业社会发展背景下改革人事管理制度时必须考虑的关键方面,包括为公司结构、文化和沟通的变化做好准备的必要性,以及开发评估工作和培训员工的新方法的必要性。文章还强调,人事管理应以取得成果和满足客户需求为导向,使企业在市场上具有竞争力。会议特别关注了坚持可持续发展原则的重要性,国际社会认为这些原则是确保地球未来的必要条件。男女在人事管理、包容性和多样性方面的平等也很重要,因为这有助于维护劳动力的平等和多样性,确保有效工作,减少歧视风险。对这篇文章的发现进行推断,将有助于企业管理层全面了解后工业社会演变背景下与人事管理有关的挑战和机遇。
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引用次数: 0
STRATEGIC PLANNING OF THE DEVELOPMENT OFINLAND WATERWAY TRANSPORT ENTERPRISESBY DEVELOPING ANETWORK OF PORT HUBS 芬兰水路运输企业发展港口枢纽网络的战略规划
S. Boniar, Viktoriia Budnyk
The purpose of the work was to form the principles of strategic planning for the development ofinland waterway transport enterprises by building a network of port hubs on the inland waterways of Ukraine.As a strategic goal in the system of strategic management of the activities of inland water transport enterprises of Ukraine, it is proposed to consider the creation of an effective logistics system of transportation and processing of goods by inland waterways as a result of the development of a network of multifunctional port hubs, terminal complexes and multimodal logistics centers on the basis of the integration of the efforts of all interested parties, namely: the state, shipowners and transport operators, river ports and owners of port terminals, as well as customers of services of inland waterway transport enterprises.The study systematizes the factors that characterize the advisability, attractiveness and efficiency of the participation of inland waterway transport enterprisesand producers of products transported and processed on inland waterways in the development of a network of river port hubs.The principles of strategic planning for the development of inland waterway transport enterprises as port hubs on the inland waterways of Ukraine were also formed, the main of which are: consideration of the functioning of the port hub as a whole as an object of strategic management; solidarity of the participants of the port hub's activities in order to achieve a common strategic goal; achieving a balance of the interests of the participants of the port hub regarding the amount of financing for the development of the hub, the level of prices and tariffs for services provided during transshipment and transportation of goods by inland waterways, and other aspects of the provision of services within the port hub.The use of the developed approaches to the strategic management of the development of the network of port hubs on the inland waterways of Ukraine will contribute to the attraction of cargo flows, the harmonization of the interests of both inland water transport enterprises and customers of cargo transportation and processing services, and the creation of conditions for ensuring the needs of the state economy and the ecologization of transportation
这项工作的目的是通过在乌克兰内陆水道建立港口枢纽网络,为芬兰水路运输企业的发展制定战略规划原则。作为乌克兰内河运输企业活动战略管理系统的战略目标,建议考虑在综合所有有关各方努力的基础上,通过发展多功能港口枢纽、码头综合体和多式联运物流中心网络,建立有效的内河运输和货物加工物流系统,即:国家、船东和运输经营人、内河港口和港口码头所有人以及内河运输企业的服务客户。研究系统分析了内河运输企业和内河运输加工产品生产者参与内河港口枢纽网络建设的适宜性、吸引力和效率的影响因素。还形成了发展内河运输企业作为乌克兰内河港口枢纽的战略规划原则,其主要内容是:将港口枢纽的整体功能作为战略管理对象加以考虑;团结港口枢纽活动的参与者,以实现共同的战略目标;在港口枢纽发展融资金额、内河货物转运和运输过程中提供的服务价格和关税水平以及港口枢纽内提供服务的其他方面,实现港口枢纽参与者的利益平衡。对乌克兰内河航道港口枢纽网络发展的战略管理采用已发展的方法,将有助于吸引货物流动,协调内河运输企业和货物运输和加工服务客户的利益,并为确保国家经济的需要和运输的生态创造条件
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引用次数: 0
MODERN CHALLENGES OF THE THEORY AND PRACTICE OF INTERNATIONAL COMMUNICATIONS IN THE SYSTEMOF ADMINISTRATIVE MANAGEMENT OF THE ORGANIZATION IN THE CONDITIONS OF SUSTAINABLE DEVELOPMENT: A SYSTEMATIC APPROACH 现代国际传播理论与实践的挑战:在组织可持续发展条件下的系统行政管理:系统方法
Liudmyla Batsenko, Roman Halenin
The article examines the current problem of international communications of administrative management in the conditions of sustainabledevelopment, and also substantiates the need to apply a systemic approach to its solution. The world is becoming increasingly globalized, leading to a growing need for improving communication processes between organizations from different countries and cultures. To achieve the articles’ goal, the main approaches to system analysis were considered, as well as their application to improve international communications. The role of the system approach in increasing the efficiency of interaction between variousstakeholders and promoting sustainable development is analyzed in detail.Additionally, the article provides specific recommendations for the application of systemic analysis methods in practical situations of international communications. This may include implementing a monitoring and evaluation system for communication strategies, developing culturally adaptive approaches to engage with various stakeholders, and utilizing intercultural training and education tools to enhance perception and understandingof different cultural contexts.The concluding remarks of the article emphasize that the use of a systemic approach is essential for effectively addressing the challenges of international communications in the context of sustainable development. It facilitates collaboration among stakeholders, improves the qualityof communication processes, and contributes to achieving sustainable development on an international level.The article contains valuable information for professionals in the field of administrative management who are interested in enhancing international communications for the purpose of sustainable development. It provides a comprehensive understanding of the application of a systemic approach in this context and offers specific methods and recommendations for their practical implementation.
本文探讨了当前可持续发展条件下行政管理国际交流的问题,并论证了采用系统方法解决这一问题的必要性。世界正变得越来越全球化,导致越来越需要改善来自不同国家和文化的组织之间的沟通过程。为了实现文章的目标,本文考虑了系统分析的主要方法,以及它们在改善国际交流方面的应用。详细分析了系统方法在提高各利益相关者互动效率、促进可持续发展方面的作用。此外,本文还对系统分析方法在国际传播实际情境中的应用提出了具体建议。这可能包括实施沟通策略的监测和评估系统,开发与各种利益相关者接触的文化适应性方法,以及利用跨文化培训和教育工具来增强对不同文化背景的感知和理解。文章的结束语强调,要在可持续发展的背景下有效应对国际传播的挑战,必须采用系统的办法。它促进了利益攸关方之间的合作,提高了沟通过程的质量,并有助于在国际层面实现可持续发展。这篇文章为行政管理领域的专业人员提供了宝贵的信息,这些专业人员对加强国际交流以促进可持续发展感兴趣。它对系统方法在这方面的应用提供了全面的理解,并为其实际实施提供了具体的方法和建议。
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引用次数: 0
APPLICATION OF DISCRIMINANT MODELS FOR EVALUATING THE PROBABILITY OF BANKRUPTCY ON THE EXAMPLEOF JSC "UKRZALIZNYTSYA" 判别模型在JSC“ukrzaliznytsya”破产概率评估中的应用
Svitlana Loza, Dmytro Loza
The purpose of the article is to study the features of the application and approval of foreign and domestic multifactor discriminant models for assessing the probability of bankruptcy on the example of the joint-stock company "Ukrzaliznytsia" in order to determine the level of their reliability and justify the possibilities of their practical use.A comparative analysis of discriminant models developed by foreign and domestic scientists was conducted. The leading indicators of assessing the probability of bankruptcy of the joint-stockcompany "Ukrzaliznytsia" were calculated using the models of E.Altman, R.Lees, G.Springate, R. Tuffler, G.Tishou, V.Biver, O.Tereshchenko, O.Matviychuk.The models chosen for analysis generally assess the enterprise's financial state with a reasonably high degree of accuracy, which is a determining factor in anti-crisis management. A comparative analysis of the financial condition of JSC "Ukrzaliznytsia" for the years 2018-2020 and the results of assessing the probability of bankruptcy with the helpof the researched discriminant models of foreign and domestic scientists showed that the most reliable result, which reflects the actual state of the enterprise, obtained according to the coefficient of V.Beaver and the models of R.Tuffler and G.Tishou, O.Tereshchenko.While researching the possibilities of using various multifactorial discriminant models, it was established that their main advantage is the express diagnosis of the enterprise's financial state based on a limited group of indicators to promptly identify the threat of bankruptcy. It was found that the studied models also have certain shortcomings. However, despite the identified shortcomings, using multivariate discriminant models to assess the probability of bankruptcy allows us to monitor changes in the enterprise's financial condition. Improving and developing new models for diagnosing a crisis state and assessing the probability of bankruptcy of enterprises, searching for and substantiating optimal factors to adapt already developed discriminatory models and increase their reliability remains a relevant direction of further research.
本文的目的是以“Ukrzaliznytsia”股份公司为例,研究国内外多因素判别破产概率评估模型的应用和批准特点,以确定其可靠性水平,并证明其实际应用的可能性。对国内外科学家开发的判别模型进行了比较分析。利用e.o tman、R.Lees、G.Springate、r.t uffler、g.t eshchenko、o.m atviychuk等人的模型计算了评估“Ukrzaliznytsia”股份公司破产概率的领先指标,所选择的分析模型总体上对企业财务状况的评估具有相当高的准确性,这是反危机管理的决定性因素。通过对“Ukrzaliznytsia”股份有限公司2018-2020年财务状况的对比分析,以及利用国内外科学家所研究的判别模型对企业破产概率进行评估的结果表明,采用V.Beaver系数和R.Tuffler、G.Tishou模型获得的结果最可靠,反映了企业的实际状况。tereshchenko .在研究各种多因素判别模型使用的可能性时,确定了它们的主要优势是基于有限的一组指标对企业财务状况进行明确诊断,及时识别破产威胁。研究发现,所研究的模型也存在一定的不足。然而,尽管存在已知的缺点,使用多变量判别模型来评估破产概率使我们能够监测企业财务状况的变化。改进和开发新的危机状态诊断和企业破产概率评估模型,寻找并证实最优因素,以适应已有的歧视性模型,提高其可靠性,仍然是未来研究的相关方向。
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引用次数: 0
ETHICAL PROBLEMS OF USING PUSH-POLLS IN MARKETING RESEARCH IN THE POLITICAL MARKET 政治市场营销研究中使用推式民意调查的伦理问题
Taras Kushnir
Thepurpose of political marketing research is to measure the electoral sentiments of voters, which are formed in the process of using various tools of influence. Critical from the ethical point of view of conducting marketing research in the political marketis their use as a tool to influence the consciousness and electoral mood of voters. Under the current conditions of marketing development, researching the needs of consumers, competitors, and macroenvironmental factors is extremely important for further planning of the company's activities. Marketing research, in addition to the fact that it should help in making effective management decisions, can be used by unscrupulous customers for various manipulations. For example, in the conditions of the industrialgoods market, such manipulations are practically unreal, because each of the participants systematically makes purchasing decisions and is very well acquainted with both the market participants and the technical and functional characteristics of the goodsthat are the subject of procurement. In the political market, the "purchase of goods" is carried out regularly, but with large time intervals (once every 4 or 5 years), which, given the unformed political culture, creates extremely favorable conditions for the use of various manipulations and technologies to influence the voter (consumer of political goods).The main methods of the conducted research are the analysis, generalization and processing of information obtained as a result of sociological research conducted by the Batkivshchyna party, the sociological company Rating, the Kyiv International Institute of Sociology, and the Razumkov Center. The method of correlation analysis was also used to identify the relationship between the poll results and the actual voting results. As a result of the analysis, it was found that the use of manipulative technologies in the process of conducting marketing political research in the conditions of the pre-election process is ineffective and difficult to predict from the point of view of the final result. Thus, it can be argued that the Ukrainian voter is influenced by a complex of marketing and technological means and techniques, and individual efforts do not bring the desired result
政治营销研究的目的是衡量选民在使用各种影响工具的过程中形成的选举情绪。从道德的角度来看,在政治市场中进行营销研究的关键是将其作为影响选民意识和选举情绪的工具。在目前市场营销发展的条件下,研究消费者、竞争对手和宏观环境因素的需求对于公司活动的进一步规划是极其重要的。市场调查,除了它应该有助于制定有效的管理决策这一事实之外,还可以被无良的客户用于各种操纵。例如,在工业品市场的情况下,这种操纵实际上是不真实的,因为每个参与者都系统地做出购买决定,并且非常熟悉市场参与者以及作为采购主体的商品的技术和功能特征。在政治市场上,“购买商品”是定期进行的,但时间间隔很长(每4年或5年一次),鉴于未形成的政治文化,这为利用各种操纵和技术影响选民(政治商品的消费者)创造了极其有利的条件。所进行的研究的主要方法是分析、概括和处理Batkivshchyna党、社会学公司Rating、基辅国际社会学研究所和Razumkov中心进行的社会学研究所获得的信息。通过相关分析的方法来确定民意调查结果与实际投票结果之间的关系。分析结果发现,在选举前过程的条件下,在进行营销政治研究的过程中使用操纵技术是无效的,并且难以从最终结果的角度预测。因此,可以认为,乌克兰选民受到营销和技术手段和技巧的复杂影响,个人的努力没有带来预期的结果
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引用次数: 0
METHODOLOGICAL APPROACHES IN MANAGEMENTOF THE DEVELOPMENT OF TRANSPORT COMPANIES ASSOCIO-ECONOMIC SYSTEMS 运输公司联合经济系统发展管理的方法论方法
O. Parfentieva
The article summarizes the content of methodological approaches and proposes the principles of managing the development of socio-economic systems. Such methodological approaches as functional, systemic, situational, synergistic, project, process, strategic, program-targeted, problem-oriented, adaptive are identified and analyzed. The systematization of methodological approaches in the management of the development of socio-economic systems demonstrates the potential of influence, alternativeness and universality in the application of appropriate methodological approaches of logic and management methods. Alternativeness allows you to form a toolkit of influence on socio-economic systems, embodying different concepts and focusing on achieving the general goal of economic activity, taking into account the context. Universality is considered in relation to the possibility of application in various spheres of economic activity, but assumes differentiation according to the levels of socio-economic systems. Integrity lays down the fundamental principles of managing the development of socio-economic systems and allows us to highlight such basic principles as functionality, systemicity, situationality, synergy, design, processivity, strategicness, holistic orientation, the ability to solve problems, adaptability and reveal their meaning. At the same time, synergy should be understood as the potential ability of the management system to focus on the future. In modern non-stationary conditions and in the conditions of the need to take into account the multi-purpose requirements of the sustainable development of the economy, companies of the transport and logistics sector of the economy should be considered in the context of a systemic approach andpositioned as separate open and complex socio-economic systems and as an element of higher order socio-economic systems, accordingly comply with the specified set of principles in management.
文章总结了方法论方法的内容,提出了管理社会经济系统发展的原则。识别和分析了功能性、系统性、情境性、协同性、项目性、过程性、战略性、计划针对性、问题导向、适应性等方法学方法。管理社会经济系统发展的方法方法的系统化表明了在应用适当的逻辑和管理方法的方法方法方面的影响、可替代性和普遍性的潜力。选择性使您能够形成对社会经济系统产生影响的工具包,体现不同的概念,并将重点放在实现经济活动的总体目标上,同时考虑到具体情况。普遍性是根据在经济活动的各个领域中应用的可能性来考虑的,但根据社会经济制度的水平而有区别。整体性规定了管理社会经济系统发展的基本原则,使我们能够突出功能性、系统性、情境性、协同性、设计性、过程性、战略性、整体定向、解决问题的能力、适应性和揭示其意义等基本原则。同时,协同效应应该被理解为管理系统着眼于未来的潜在能力。在现代非固定条件下,在需要考虑经济可持续发展的多目的要求的条件下,经济中的运输和物流部门的公司应该在系统方法的背景下进行考虑,并将其定位为独立的开放和复杂的社会经济系统,并将其定位为高阶社会经济系统的一个组成部分,因此在管理中应遵守一套规定的原则。
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引用次数: 0
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Zbirnik naukovikh prats'' Derzhavnogo universitetu infrastrukturi ta tekhnologii seriia Transportni sistemi i tekhnologiyi
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