PT X Indonesia is a telecommunications company with a geographically focused division which operating in the province of West Java. PT. X Indonesia is currently undergoing a digital transformation to achieve its goal of "becoming a leader in the digital region". However, this transition has accompanied with a large number of employees retiring between 2020 and 2021. This has resulted in increased workloads and a lack of competency. Therefore, PT X Indonesia will analyze its current capabilities, future capabilities, and existing gaps to meet future demand. This analysis uses a mixed method research model, where the current capabilities of PT X Indonesia are analyzed using a survey method. In addition, the researcher interviewed key informants at PT X Indonesia to find out the capabilities needed in the future. The 7s McKinsey's framework (1980) was used to analyze this research. This framework identifies seven dimensions that a company must possess to maintain its success. This 7s dimension consists of Strategy, System, Structure, Style, Skill, Staff, and Superordinate Goals. According to a survey conducted to assess the current capabilities of PT X Indonesia, there are three dimensions that are in the bottom three. Thus, to bridge the gap, there are several recommendations that must be immediately carried out by PT X Indonesia, namely strengthening the team work, recruiting new employees to fill vacancies, socializing the talent acquisition system, conducting coaching sessions from seniors, and conducting knowledge sharing.
PT X Indonesia是一家电信公司，其业务部门位于西爪哇省，地理位置优越。印尼PT.X目前正在进行数字化转型，以实现其“成为数字地区领导者”的目标。然而，这一转变伴随着大量员工在2020年至2021年间退休。这导致工作量增加和能力不足。因此，PT X Indonesia将分析其当前能力、未来能力和现有差距，以满足未来需求。本分析采用混合方法研究模型，其中PT X Indonesia的当前能力采用调查方法进行分析。此外，研究人员采访了PT X Indonesia的关键线人，以了解未来所需的能力。7年代麦肯锡的框架（1980）被用来分析这项研究。该框架确定了一家公司要保持成功必须具备的七个维度。这个7s维度包括战略、系统、结构、风格、技能、员工和上级目标。根据一项评估PT X Indonesia当前能力的调查，有三个维度位于后三位。因此，为了弥补这一差距，PT X Indonesia必须立即执行几项建议，即加强团队合作，招聘新员工填补空缺，使人才获取系统社会化，举办老年人辅导会议，以及进行知识共享。
{"title":"ANALYSIS OF COMPANY CAPABILITY USING 7S MCKINSEY FRAMEWORK TO SUPPORT CORPORATE SUCCESSION (CASE STUDY: PT X INDONESIA)","authors":"Almira Devita Putri, Achmad Ghazali, Larasati Ahluwalia","doi":"10.22219/MB.V11I1.17371","DOIUrl":"https://doi.org/10.22219/MB.V11I1.17371","url":null,"abstract":"PT X Indonesia is a telecommunications company with a geographically focused division which operating in the province of West Java. PT. X Indonesia is currently undergoing a digital transformation to achieve its goal of \"becoming a leader in the digital region\". However, this transition has accompanied with a large number of employees retiring between 2020 and 2021. This has resulted in increased workloads and a lack of competency. Therefore, PT X Indonesia will analyze its current capabilities, future capabilities, and existing gaps to meet future demand. This analysis uses a mixed method research model, where the current capabilities of PT X Indonesia are analyzed using a survey method. In addition, the researcher interviewed key informants at PT X Indonesia to find out the capabilities needed in the future. The 7s McKinsey's framework (1980) was used to analyze this research. This framework identifies seven dimensions that a company must possess to maintain its success. This 7s dimension consists of Strategy, System, Structure, Style, Skill, Staff, and Superordinate Goals. According to a survey conducted to assess the current capabilities of PT X Indonesia, there are three dimensions that are in the bottom three. Thus, to bridge the gap, there are several recommendations that must be immediately carried out by PT X Indonesia, namely strengthening the team work, recruiting new employees to fill vacancies, socializing the talent acquisition system, conducting coaching sessions from seniors, and conducting knowledge sharing.","PeriodicalId":33544,"journal":{"name":"Manajemen Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47006276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research was conducted at the companies which issuing corporate bonds in the Indonesia Stock Exchange in periode of 2016-2018. Total sample used are 64 corporate obligation, with purposive sampling method. This research used quantitave data. The analysis technique data used in this research is multiple linear regressions. Based on the results of the analysis found that interest rates have a significant positive effect on changes in bond prices. Bond coupons have a significant positive effect on bond prices. The age of the bonds does not have a significant effect on changes in bond prices. Bond ratings do not have a significant effect on changes in bond prices.
{"title":"CORPORATE BOND PRICE PHENOMENON ON THE INDONESIA STOCK EXCHANGE IN 2016-2018","authors":"Yunike Berry","doi":"10.22219/MB.V11I1.14892","DOIUrl":"https://doi.org/10.22219/MB.V11I1.14892","url":null,"abstract":"This research was conducted at the companies which issuing corporate bonds in the Indonesia Stock Exchange in periode of 2016-2018. Total sample used are 64 corporate obligation, with purposive sampling method. This research used quantitave data. The analysis technique data used in this research is multiple linear regressions. Based on the results of the analysis found that interest rates have a significant positive effect on changes in bond prices. Bond coupons have a significant positive effect on bond prices. The age of the bonds does not have a significant effect on changes in bond prices. Bond ratings do not have a significant effect on changes in bond prices.","PeriodicalId":33544,"journal":{"name":"Manajemen Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43255346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper examines the moderating effect of entrepreneurial education and experience on the relationship between capital and Small and Medium Enterprises (SMEs) performance. The reason is that the relationship has been tested by researchers, but the results are inconsistent. For that purpose, 6 SMEs and their entrepreneurs were randomly selected to be the objects and subjects in this study. The data analysis used a linear regression model, and the results showed: (1) Capital is positively and significantly related to performance, but the performance of SMEs which are controlled by male entrepreneurs is superior to that of female entrepreneurs; (2) education and experience of entrepreneurs significantly strengthen the relationship between capital and performance. However, the full moderation effect is stronger than the partial moderation effect. This means that education and experience moderate the relationship together, and not separately. From the gender perspective, the moderation effect was also superior for SMEs controlled by male entrepreneurs than for female entrepreneurs.
{"title":"THE MODERATING EFFECTS OF ENTREPRENEURIAL EDUCATION AND EXPERIENCE ON THE RELATIONSHIP BETWEEN CAPITAL WITH SMALL AND MEDIUM ENTERPRISES PERFORMANCE","authors":"Nelly Astuti","doi":"10.22219/MB.V11I1.16552","DOIUrl":"https://doi.org/10.22219/MB.V11I1.16552","url":null,"abstract":"This paper examines the moderating effect of entrepreneurial education and experience on the relationship between capital and Small and Medium Enterprises (SMEs) performance. The reason is that the relationship has been tested by researchers, but the results are inconsistent. For that purpose, 6 SMEs and their entrepreneurs were randomly selected to be the objects and subjects in this study. The data analysis used a linear regression model, and the results showed: (1) Capital is positively and significantly related to performance, but the performance of SMEs which are controlled by male entrepreneurs is superior to that of female entrepreneurs; (2) education and experience of entrepreneurs significantly strengthen the relationship between capital and performance. However, the full moderation effect is stronger than the partial moderation effect. This means that education and experience moderate the relationship together, and not separately. From the gender perspective, the moderation effect was also superior for SMEs controlled by male entrepreneurs than for female entrepreneurs.","PeriodicalId":33544,"journal":{"name":"Manajemen Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-05-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49503131","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Modern life and rapid development require women to take over in developing work careers, and even some become leaders of organizations and countries. In contrast to past perceptions that place women are considered low and tend to experience discrimination in careers and jobs. The participation of women by working brings negative consequences resulting from role conflicts. This study aims to provide empirical evidence regarding the effect of multiple role conflict on the performance of female employees with job stress as a mediating variable. The sample in this study was 97 employees of Bank Jateng, the Coordinator in Purwokerto. The data analysis method uses the structural equation modeling - partial least square (SEM-PLS) with SmartPLS version 3.3.2 software. The results showed that multiple role conflicts had no effect on performance, and job stress had no effect on performance. Multiple role conflicts have a positive influence on job stress. In addition, the moderating role of job stress shows a connecting effect between the influence of multiple role conflicts on the performance of female employees
{"title":"THE ROLE OF WORK STRESS MEDIATION IN THE RELATIONSHIP OF MULTIPLE ROLE CONFLICT AND FEMALE EMPLOYEE PERFORMANCE","authors":"Fitri Lukiastuti, Lissa’dijah Lissa’dijah","doi":"10.22219/mb.v11i1.16068","DOIUrl":"https://doi.org/10.22219/mb.v11i1.16068","url":null,"abstract":"Modern life and rapid development require women to take over in developing work careers, and even some become leaders of organizations and countries. In contrast to past perceptions that place women are considered low and tend to experience discrimination in careers and jobs. The participation of women by working brings negative consequences resulting from role conflicts. This study aims to provide empirical evidence regarding the effect of multiple role conflict on the performance of female employees with job stress as a mediating variable. The sample in this study was 97 employees of Bank Jateng, the Coordinator in Purwokerto. The data analysis method uses the structural equation modeling - partial least square (SEM-PLS) with SmartPLS version 3.3.2 software. The results showed that multiple role conflicts had no effect on performance, and job stress had no effect on performance. Multiple role conflicts have a positive influence on job stress. In addition, the moderating role of job stress shows a connecting effect between the influence of multiple role conflicts on the performance of female employees","PeriodicalId":33544,"journal":{"name":"Manajemen Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42772239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to investigate the influence of knowledge management and talent management on organization performance and organizational culture as a mediating factor. This research uses methodology with an explanatory study by testing five hypotheses. A hundred twenty-seven managers from several coal companies in East Kalimantan Province are collected as a sample in this research. The researcher used the Smart PLS programs to examine the effect of the independent variable on the dependent variable through the mediating variable. The result of this study found that: (1) Knowledge management doesn’t affect organization culture; (2) Talent management practices affect organizational culture positively and significantly; (3) Knowledge management doesn’t affect organization performance; (4) Talent management affect organization performance positively and significantly; (5) Organization culture doesn’t affect organization performance; (5a) The mediation function of organizational culture is not significant between knowledge management and organizational performance, and (5b) The mediation function of organizational culture is not significant between talent management and organizational performance. This research has a managerial implication to guide the decision-maker in the company or manager in the human resource management to implement knowledge management, talent management, and organizational culture to improve organization performance.
{"title":"THE EFFECT OF KNOWLEDGE MANAGEMENT AND TALENT MANAGEMENT ON ORGANIZATIONAL PERFORMANCE WITH ORGANIZATIONAL CULTURE AS A MEDIATING VARIABLE","authors":"A. Setyawan","doi":"10.22219/MB.V11I1.16300","DOIUrl":"https://doi.org/10.22219/MB.V11I1.16300","url":null,"abstract":"This study aims to investigate the influence of knowledge management and talent management on organization performance and organizational culture as a mediating factor. This research uses methodology with an explanatory study by testing five hypotheses. A hundred twenty-seven managers from several coal companies in East Kalimantan Province are collected as a sample in this research. The researcher used the Smart PLS programs to examine the effect of the independent variable on the dependent variable through the mediating variable. The result of this study found that: (1) Knowledge management doesn’t affect organization culture; (2) Talent management practices affect organizational culture positively and significantly; (3) Knowledge management doesn’t affect organization performance; (4) Talent management affect organization performance positively and significantly; (5) Organization culture doesn’t affect organization performance; (5a) The mediation function of organizational culture is not significant between knowledge management and organizational performance, and (5b) The mediation function of organizational culture is not significant between talent management and organizational performance. This research has a managerial implication to guide the decision-maker in the company or manager in the human resource management to implement knowledge management, talent management, and organizational culture to improve organization performance.","PeriodicalId":33544,"journal":{"name":"Manajemen Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49506746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Covid-19 pandemic has had a significant impact on all aspects of communal life, including consumer purchasing habits. The issues confronting tiny island locations in dealing with the Covid-19 pandemic are more complex due to the lack of other means of satisfying daily necessities, in comparison to areas in larger cities that rely on internet shopping and/or delivery services for acquiring basics. The goal of this study is to examine the purchasing habits of coastal residents in two Kei Islands markets. Additionally, this study will look at the elements that influence purchasing behavior during a pandemic. The data gathering approach for this study is a purposive sample with a total of 206 respondents. The data collection instrument is a questionnaire. Logistic regression was utilized to analyze the data in this study. The study's findings indicate that both the intention to attend and the number of visits to the market have reduced in comparison to pre-pandemic levels. Additionally, the comfort factor, the fulfillment of wants, and health procedures all have a significant impact on how this community behaves. Thus, the primary policy relevance of these findings is the government's involvement in ensuring the comfort and safety of coastal people when they engage in purchasing activities in these two markets, one of which is the enforcement of health protocol.
{"title":"IMPACT OF COVID-19 PANDEMIC TO PURCHASING BEHAVIOR OF COASTAL COMMUNITIES IN LOCAL WET MARKET: CASE STUDY IN SMALL ISLANDS REGION","authors":"Frischilla Pentury","doi":"10.22219/MB.V11I1.18241","DOIUrl":"https://doi.org/10.22219/MB.V11I1.18241","url":null,"abstract":"The Covid-19 pandemic has had a significant impact on all aspects of communal life, including consumer purchasing habits. The issues confronting tiny island locations in dealing with the Covid-19 pandemic are more complex due to the lack of other means of satisfying daily necessities, in comparison to areas in larger cities that rely on internet shopping and/or delivery services for acquiring basics. The goal of this study is to examine the purchasing habits of coastal residents in two Kei Islands markets. Additionally, this study will look at the elements that influence purchasing behavior during a pandemic. The data gathering approach for this study is a purposive sample with a total of 206 respondents. The data collection instrument is a questionnaire. Logistic regression was utilized to analyze the data in this study. The study's findings indicate that both the intention to attend and the number of visits to the market have reduced in comparison to pre-pandemic levels. Additionally, the comfort factor, the fulfillment of wants, and health procedures all have a significant impact on how this community behaves. Thus, the primary policy relevance of these findings is the government's involvement in ensuring the comfort and safety of coastal people when they engage in purchasing activities in these two markets, one of which is the enforcement of health protocol.","PeriodicalId":33544,"journal":{"name":"Manajemen Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43884431","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to analyze the effect of Islamic leadership in increasing Islamic performance through Islamic organizational culture and Islamic spirituality. A total of 107 questionnaires have been distributed to the Muslim entrepreneur community in Malang, East Java, Indonesia. Data analysis using Partial Least Square. The results of this study indicate that the application of Islamic Leadership can improve the practice of Islamic Organizational Culture and this can encourage increased performance. The application of Islamic Leadership can increase Islamic Spirituality and this can encourage increased performance and the application of Islamic Leadership can increase Islamic Performance. In this research, Muslim entrepreneurs should improve their fathanah attitude and also pay attention to the application of the elements of the Islamic Organizational Culture and Islamic Spirituality.
{"title":"IMPLEMENTATION OF ISLAMIC VALUE ON LEADERSHIP, ORGANIZATIONAL CULTURE AND SPIRITUALITY TO PERFORMANCE","authors":"R. Febriani","doi":"10.22219/MB.V11I1.17006","DOIUrl":"https://doi.org/10.22219/MB.V11I1.17006","url":null,"abstract":"This study aims to analyze the effect of Islamic leadership in increasing Islamic performance through Islamic organizational culture and Islamic spirituality. A total of 107 questionnaires have been distributed to the Muslim entrepreneur community in Malang, East Java, Indonesia. Data analysis using Partial Least Square. The results of this study indicate that the application of Islamic Leadership can improve the practice of Islamic Organizational Culture and this can encourage increased performance. The application of Islamic Leadership can increase Islamic Spirituality and this can encourage increased performance and the application of Islamic Leadership can increase Islamic Performance. In this research, Muslim entrepreneurs should improve their fathanah attitude and also pay attention to the application of the elements of the Islamic Organizational Culture and Islamic Spirituality.","PeriodicalId":33544,"journal":{"name":"Manajemen Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47188328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The learning approach so far at the State Polytechnic of Malang is more directed to teacher center learning (TCL). Currently, students can build their own knowledge in the learning process known as student center learning (SCL). In addition, the assessment of students is also more comprehensive and includes three aspects, namely: cognitive, affective and psychomotor. One such learning model is to use a portfolio approach. This is in accordance with the learning objectives of E-Commerce at the State Polytechnic of Malang given in semester 5, which emphasizes the achievement of these three aspects. The results show that E-Commerce learning based on E-Portfolio can raise enthusiasm for students, namely raising entrepreneurial attitudes and motivation and being able to understand the focus of the material discussed by lecturers in teaching, because the content and presentation of learning materials involves students actively and is combined with hands-on experience in the field.
{"title":"APPLICATION OF E-COMMERCE LEARNING MODEL BASED ON E-PORTFOLIO TO GROW INTEREST OF STUDENTS IN ONLINE-BASED ENTREPRENEURSHIP IN DEPARTMENT OF COMMERCIAL ADMINISTRATION MALANG STATE POLYTECHNIC","authors":"M. Maskan, H. Utomo","doi":"10.22219/mb.v11i1.18838","DOIUrl":"https://doi.org/10.22219/mb.v11i1.18838","url":null,"abstract":"The learning approach so far at the State Polytechnic of Malang is more directed to teacher center learning (TCL). Currently, students can build their own knowledge in the learning process known as student center learning (SCL). In addition, the assessment of students is also more comprehensive and includes three aspects, namely: cognitive, affective and psychomotor. One such learning model is to use a portfolio approach. This is in accordance with the learning objectives of E-Commerce at the State Polytechnic of Malang given in semester 5, which emphasizes the achievement of these three aspects. The results show that E-Commerce learning based on E-Portfolio can raise enthusiasm for students, namely raising entrepreneurial attitudes and motivation and being able to understand the focus of the material discussed by lecturers in teaching, because the content and presentation of learning materials involves students actively and is combined with hands-on experience in the field.","PeriodicalId":33544,"journal":{"name":"Manajemen Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46304283","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT The Covid-19 pandemic has caused many problems, one of which is the economic slowdown. In this case, the sector that has the most impact is the Micro, Small and Medium Enterprises (UMKM) sector, where restrictions on community activities during the Covid-19 pandemic have caused a decline in income, making MSMEs need to limit their production. With reduced production, MSMEs do not involve much labor and participate in online markets to market their products. Of course, this difficult condition also affects the capital of MSMEs themselves. MSME actors also need to develop strategies for business continuity and adapt them to the conditions of the Covid-19 pandemic. The purpose of this study was to analyze the MSME Champion in Bogor Regency, on the factors that influence the MSME strategy towards increasing the effectiveness of MSMEs during the Covid-19 pandemic and in the new normal era. The type of research that will be used is descriptive qualitative. This study uses a quantitative approach with a sample of 72 respondents with the sampling technique used is the non-probability sampling method, namely by purposive sampling. The results of the study indicate that the workforce has no effect on the effectiveness of MSMEs. MSME business actors who access online markets also have no effect on the effectiveness of MSMEs. Meanwhile, capital has an influence on the effectiveness of MSMEs. For this reason, capital assistance or easy access to capital from the government and other financial institutions is very helpful for MSME business actors in increasing the effectiveness of MSMEs during the current pandemic. Keywords: MSMEs, Labor, Capital, Online Market
{"title":"Analysis of Factors Affecting Increasing the Effectiveness of MSMEs in the Covid-19 Pandemic Period and the New Normal Era (Case Study on MSMEs Champion in Bogor Regency","authors":"Melly Supiyati, Indapurnahayu Indapurnahayu, Renea Shinta Aminda","doi":"10.22219/mb.v11i1.18627","DOIUrl":"https://doi.org/10.22219/mb.v11i1.18627","url":null,"abstract":"ABSTRACT \u0000The Covid-19 pandemic has caused many problems, one of which is the economic slowdown. In this case, the sector that has the most impact is the Micro, Small and Medium Enterprises (UMKM) sector, where restrictions on community activities during the Covid-19 pandemic have caused a decline in income, making MSMEs need to limit their production. With reduced production, MSMEs do not involve much labor and participate in online markets to market their products. Of course, this difficult condition also affects the capital of MSMEs themselves. MSME actors also need to develop strategies for business continuity and adapt them to the conditions of the Covid-19 pandemic. The purpose of this study was to analyze the MSME Champion in Bogor Regency, on the factors that influence the MSME strategy towards increasing the effectiveness of MSMEs during the Covid-19 pandemic and in the new normal era. The type of research that will be used is descriptive qualitative. This study uses a quantitative approach with a sample of 72 respondents with the sampling technique used is the non-probability sampling method, namely by purposive sampling. The results of the study indicate that the workforce has no effect on the effectiveness of MSMEs. MSME business actors who access online markets also have no effect on the effectiveness of MSMEs. Meanwhile, capital has an influence on the effectiveness of MSMEs. For this reason, capital assistance or easy access to capital from the government and other financial institutions is very helpful for MSME business actors in increasing the effectiveness of MSMEs during the current pandemic. \u0000Keywords: MSMEs, Labor, Capital, Online Market","PeriodicalId":33544,"journal":{"name":"Manajemen Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49452548","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-12DOI: 10.22219/JMB.V10I2.14791
Muhammad Zulfiqar Mahmud, W. Widayat, R. Wijaya
This study aims to construct a correlational model for the determinant of consumer purchase intention on environmentally friendly packaging beverage products by examining the product image and company reputation as mediators in the association of green perceived value on consumer purchase intention with the ex-post facto quantitative approach. The target population is the community in Malang City, EastJava who is aware of the existence of cardboard packaging beverage products and intends to purchase the products. Data were collected by employing a questionnaire distributed online. 300 respondents were selected by convenience sampling. The collected data were analyzed using Structural Equation Modeling (SEM) by utilizing AMOS software. The final model was obtained with an adequate Goodness of Fit value.The structural model that has been successfully constructed shows that green perceived value has no significant effect on purchase intention. Besides, the product image and company reputation play a role in mediating the impact of Green Perceived Value on Purchase Intention.
{"title":"CAUSALITY MODEL OF CONSUMER PURCHASE INTENTION ON ENVIRONMENTALLY FRIENDLY PACKAGING BEVERAGE PRODUCTS","authors":"Muhammad Zulfiqar Mahmud, W. Widayat, R. Wijaya","doi":"10.22219/JMB.V10I2.14791","DOIUrl":"https://doi.org/10.22219/JMB.V10I2.14791","url":null,"abstract":"This study aims to construct a correlational model for the determinant of consumer purchase intention on environmentally friendly packaging beverage products by examining the product image and company reputation as mediators in the association of green perceived value on consumer purchase intention with the ex-post facto quantitative approach. The target population is the community in Malang City, EastJava who is aware of the existence of cardboard packaging beverage products and intends to purchase the products. Data were collected by employing a questionnaire distributed online. 300 respondents were selected by convenience sampling. The collected data were analyzed using Structural Equation Modeling (SEM) by utilizing AMOS software. The final model was obtained with an adequate Goodness of Fit value.The structural model that has been successfully constructed shows that green perceived value has no significant effect on purchase intention. Besides, the product image and company reputation play a role in mediating the impact of Green Perceived Value on Purchase Intention.","PeriodicalId":33544,"journal":{"name":"Manajemen Bisnis","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-12-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41489929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：