The purpose of this study was to determine the effect of store atmosphere consisting of instore atmosphere and outstore atmosphere on purchasing decisions and to find out the store atmosphere that consists of instore atmosphere and atmosphere outstore the dominant influence on the purchase decision. This type of research is (descriptive reasearch) with a quantitative approach, using primary data taken from questionnaire respondents, namely consumer Inggil Restaurant in Malang. The sampling technique using a non-probability sampling with a sample size of 100 respondents. Data were analyzed using multiple linear regression analysis.Based on the results of research and discussion that has been done it can be concluded that 1) there are significant atmosphere and outstore atmosphere instore partially and simultaneously on purchasing decisions and 2) instore atmosphere as dominant influence on purchase decisions Inggil Restaurant in Malang.
{"title":"PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi pada konsumen Rumah Makan Inggil di Kota Malang)","authors":"Cundhamani Caraka Gana","doi":"10.22219/jmb.v7i1.6897","DOIUrl":"https://doi.org/10.22219/jmb.v7i1.6897","url":null,"abstract":"The purpose of this study was to determine the effect of store atmosphere consisting of instore atmosphere and outstore atmosphere on purchasing decisions and to find out the store atmosphere that consists of instore atmosphere and atmosphere outstore the dominant influence on the purchase decision. This type of research is (descriptive reasearch) with a quantitative approach, using primary data taken from questionnaire respondents, namely consumer Inggil Restaurant in Malang. The sampling technique using a non-probability sampling with a sample size of 100 respondents. Data were analyzed using multiple linear regression analysis.Based on the results of research and discussion that has been done it can be concluded that 1) there are significant atmosphere and outstore atmosphere instore partially and simultaneously on purchasing decisions and 2) instore atmosphere as dominant influence on purchase decisions Inggil Restaurant in Malang.","PeriodicalId":33544,"journal":{"name":"Manajemen Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42346272","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research was conducted for budgeting the comprehensive (Projected Sales Budget Sales, Production Budget, Budget Purchase of Raw Materials, Budget Direct Labor, Budget Overhead, Budget Marketing Costs, Budget and Administration General Budget of Income, Cash Budget, and Balance Sheet) at UMKM Batik Belimbing. Type of research is supporting a research case study using data analysis techniques comprehensive budget forecasting calculations. The method used by the comprehensive budget calculations. The purpose of this research to create a comprehensive budgeting UMKM Batik Blimbing 2016 and 2017.
{"title":"APPLICATION OF COMPREHENSIVE BUDGET PREPARATION ON UMKM BATIK MALANG (Study at UMKM Batik Blimbing - Malang)","authors":"Ulliyawatik Ulliyawatik","doi":"10.22219/JMB.V7I1.6803","DOIUrl":"https://doi.org/10.22219/JMB.V7I1.6803","url":null,"abstract":"This research was conducted for budgeting the comprehensive (Projected Sales Budget Sales, Production Budget, Budget Purchase of Raw Materials, Budget Direct Labor, Budget Overhead, Budget Marketing Costs, Budget and Administration General Budget of Income, Cash Budget, and Balance Sheet) at UMKM Batik Belimbing. Type of research is supporting a research case study using data analysis techniques comprehensive budget forecasting calculations. The method used by the comprehensive budget calculations. The purpose of this research to create a comprehensive budgeting UMKM Batik Blimbing 2016 and 2017.","PeriodicalId":33544,"journal":{"name":"Manajemen Bisnis","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2018-10-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48178519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：