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PENGARUH KUALITAS WEBSITE TERHADAP HEDONIC SHOPPING MOTIVATION DAN IMPULSE BUYING 享乐购物动机与冲动性购买
Pub Date : 2018-11-08 DOI: 10.22219/JMB.V7I2.7009
Dwita Anggriani
Penelitian ini dilakukan atas dasar adanya peningkatan jumlah toko retail online yang ada diindonesia, hal ini membuat persaingan dalam pasar online semakin kompetitif. Perusahaan dituntut tidak hanya dapat menyediakan bermacam – macam produk yang dibutuhkan, namun perusahaan juga harus mampu menyediakan website yang baik dan dapat menarik perhatian konsumen. Kegiatan berbelanja tidak dapat terlepas dari motivasi yang mendasarinya dan satu motivasi itu adalah motivasi hedonic dimana motivasi merupakan motivasi belanja untuk mendapatkan kesenangan semata. Ketika seseorang berbelanja secara hedonic, tanpa sadar dia akan melakukan sikap impulse buying atau pembelian tidak terencana. Motivasi hedonik dan sikap impulse buying merupakan prilaku konsumen yang sangat menguntungkan perusahaan. tujuan dari penelitian ini adalah untuk mengetahui pengaruh kualitas website terhadap motivasi hedonic dan sikap impulse buying pada website MatahariMall.com. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan questioner kepada 100 orang pelanggan MatahariMall.com. Analisis data menggunakan Struktural Equation Model ( SEM ). Hasil analisis data menyimpulkan bahwa terdapat pengaruh yang signifikan antara kualitas website terhadap hedonic shopping motivation dan impulse buying.
这项研究是在印度尼西亚在线零售店数量增加的基础上进行的,这使得在线市场的竞争更加激烈。该公司不仅能够根据需要提供各种各样的产品,而且还必须能够提供一个好的网站并吸引消费者的注意力。商业活动不能被排除在其潜在动机之外,其中一个动机是享乐动机,即购物以获得同样快乐的动机。当有人在没有意识到自己会冲动购买或计划外购买的情况下,以享乐的方式购买时。享乐动机和冲动购买行为对公司来说是一种非常有益的消费行为。本研究的目的是了解网站质量对MatahariMall.com网站享乐动机和冲动购买行为的影响。本研究采用定量方法,将提问者分布到100名客户MatahariMall.com。数据分析采用结构方程模型(SEM)。数据分析表明,网站质量对享乐购物动机和冲动购物有显著影响。
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引用次数: 1
PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING DI SENGKALING KULINER “SEKUL” MALANG 经验市场包含与“年”牧羊犬可变干预开发目的相关的开发的忠诚度
Pub Date : 2018-11-08 DOI: 10.22219/jmb.v7i2.7006
W. Amrullah
The research is to analyze experiential marketing consisting of sense, feel, think, act, and relate, customer satisfaction, customer loyalty and to analyze impact of experiential marketing on customer loyalty through customer satisfaction as an intervening variable at Sengkaling Kuliner “SeKul” Malang. Use data from quetionnaires of the sample 100 respondents with purposive sampling technic. This research is descriptive quantitative study with survey method. Test instrument used include the validity and reliability test. Analysis data method used is a range of scale, path analysis, and hypothesis testing. The result of the calculation of experiential marketing consisting of sense, feel, think, act, and relate scale range is gene1rally categorized as good. Customer satisfaction and customer loyalty based on the result of the calculation of the scale range is generally categorized as high. These result indicate that the effect of indirectly greater than the direct effect of this proves that customer satisfaction to intercede or mediate the effect of experiential marketing to customer loyalty. This indicates that the experiential marketing significant effect on the customer loyalty through customer satisfaction.
本研究旨在分析由感觉、感觉、思考、行为和关系、客户满意度、客户忠诚度组成的体验式营销,并通过将客户满意度作为干预变量来分析体验式营销对客户忠诚度的影响。采用有针对性的抽样技术,使用样本100名受访者的问卷数据。本研究采用调查法进行描述性定量研究。使用的测试工具包括有效性和可靠性测试。使用的分析数据方法是一系列的量表、路径分析和假设检验。体验营销的计算结果包括感觉、感觉、思考、行为和相关的尺度范围,通常被归类为良好。基于顾客满意度和顾客忠诚度计算结果的量表范围一般被归类为高。这些结果表明,间接效应大于直接效应,这证明了顾客满意度中介或中介体验营销对顾客忠诚的影响。这表明体验营销通过顾客满意度对顾客忠诚有显著影响。
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引用次数: 6
PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN (Studi pada Konsumen Klinik Erha di Malang) 产品质量评价、管理与管理质量评价(二哈临床消费不良研究)
Pub Date : 2018-11-08 DOI: 10.22219/JMB.V7I1.6999
Amalia Reva Alviska
This study aimed at analyzing and testing the effect of product and service quality and trust over consumers of Erha Clinic Malang. Method applied in this study was by survey. The analysis tool was double linear regression and hypothetical test by using t-test. Result of the study showed that the product and service quality and trust had a partial effect on consumer loyalty. Based on result and discussion of the study, it was concluded that the performance, endurance, attraction and quality being perceived affected significantly toward the consumers’ loyalty. While the physical evidence, reliability, responsiveness, assurance and empathy effected significantly toward the consumers’ loyalty. The goodness, competence had significant effect toward the loyalty of Erha Clinic Malang.
本研究旨在分析和测试二哈玛琅诊所的产品和服务质量对消费者信任的影响。本研究采用问卷调查法。分析工具为双线性回归,采用t检验进行假设检验。研究结果表明,产品和服务质量以及信任对消费者忠诚度有部分影响。根据研究的结果和讨论,我们得出结论,被感知的性能、耐力、吸引力和质量对消费者的忠诚度有显著影响。而实物证据、可靠性、反应性、保证性和共情性对消费者忠诚有显著影响。善良、胜任对二哈玛郎诊所员工的忠诚度有显著影响。
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引用次数: 1
THE EFFECTS OF COMPENSATION, NON-PHYSICAL WORKING ENVIRONMENT, AND WORK MOTIVATION TOWARDS EMPLOYEES’ JOB SATISFACTION IN SANAN TEMPEH CHIPS INDUSTRIAL CENTER 薪酬、非物质工作环境和工作动机对三南丹贝芯片工业中心员工工作满意度的影响
Pub Date : 2018-11-08 DOI: 10.22219/jmb.v7i2.7002
H. A. Wibowo
This study aimed to describe the compensation, non-physical working environment, motivation, and employees’ job satisfaction in Sanan Tempeh Chips Industrial Center, to figure out the simultaneous and partial effects of compensation, non-physical working environment, and motivation towards the employees’ job satisfaction, and to know which one of the independent variables having the greatest influence on the dependent one. There were 100 employees of the production unit used as respondents. The data collection techniques used were Interview, Observation, and Questionnaire. The data were analyzed by Likert Scale, Classical Assumption Test, and Multiple Linear Regression. The findings showed that the variable of compensation was categorized as “good” while variables of non-physical working environment, motivation, and job satisfaction were categorized as “fair”. Moreover, the variables of compensation, non-physical working environment, and motivation significantly affected the variable of job satisfaction. The compensation significantly and positively affected the job satisfaction. Meanwhile, the compensation, non-physical working environment, and motivation partially affected the job satisfaction. Among all the independent variables, the non-physical working environment had the greatest influence towards the employees’ job satisfaction.
本研究旨在描述三南天贝芯片产业中心的薪酬、非物质工作环境、激励和员工工作满意度,找出薪酬、非物质工作环境和激励对员工工作满意度的同时和部分影响,并了解哪一个自变量对因变量的影响最大。有100名生产单位的员工作为调查对象。数据收集方法为访谈、观察和问卷调查。采用李克特量表、经典假设检验和多元线性回归对数据进行分析。结果表明,薪酬变量被归类为“好”,而非物质工作环境、动机和工作满意度变量被归类为“公平”。此外,薪酬、非物质工作环境和工作动机对工作满意度的影响显著。薪酬对工作满意度有显著正向影响。薪酬、非物质工作环境和工作动机对工作满意度有部分影响。在所有自变量中,非物质工作环境对员工工作满意度的影响最大。
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引用次数: 0
PENGARUH SERVICESCAPE TERHADAP KEPUASAN PENGGUNA JASA (Studi Kasus Pada Kantor Imigrasi Kelas I Malang) SERVICESCAPE对服务用户满意度的影响(马郎一年级移民局案例研究)
Pub Date : 2018-11-08 DOI: 10.22219/JMB.V7I2.7005
Vivin Muarifah
This study aimed to investigated the impact of servicescape on services user satisfaction at malang’s immigration office class 1. The analytical method used is multiple regression analysis. This research was conducted by distributing questionaires to 100 respondents at malang’s immigration office class 1 by using accidental sampling technique. Dimensions of servicescape that used in this study are ambient condition, spatial layout and functionality, signs, symbols, and artifacts, and social. Results of the analysis shows that dimensions servicescape have influence on services user satisfaction either simultaneously or partially
本研究旨在调查服务景观对马朗移民局一级服务用户满意度的影响。使用的分析方法是多元回归分析。这项研究是通过使用意外抽样技术向马朗移民局一班的100名受访者分发问卷进行的。本研究中使用的服务景观维度包括环境条件、空间布局和功能、标志、符号和人工制品以及社会。分析结果表明,维度服务景观对服务用户满意度既有影响,也有部分影响
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引用次数: 0
ANALISIS PROMOSI, STORE LAYOUT DAN SELF SERVICE YANG MEMPENGARUHI KONSUMEN DALAM MELAKUKAN IMPULSE BUYING (Studi pada konsumen Supermarket Loka Malang City Point Kota Malang) 促进销售、经营布局和自我服务分析,影响消费者进行冲动购买(对马朗市点市消费者的研究)
Pub Date : 2018-11-06 DOI: 10.22219/jmb.v7i1.6989
Cesarika Pradini
The purpose of this research are 1 ) to find out whether the promotion, store layouts , and self service significantly influence toward impulse buying 2 ) to find out whether the promotion , store layouts , and self service influence simultaneously significant toward impulse buying. This research uses quantitative approach, the method whis is used in this research is accidental sampling; determine sample based on coincidence. It can be said that anyone who coincidentally meet the researcher and if the persons is suitable as data source, the researcher will ask the persons to fill out questionnaire which is later it will be use as sample. The population in this research was the consumers who shopped in Loka Malang City Point with the total of 100 respondents. The instrument for the analysis is research instrument tests which are validity and reliability test by using heteroscedasticity test, multicollinearity test, and linearity test. After that continued with multiple regression analysis. This research has a purpose to analyze the independent variable ( x ) in this case is the independent variable that affects to impulse buying , the variable among others is the variable sale , store layout , and self service . After all the research instrument testing, the last thing to do is hypothesis testing used t-test and f-test. Based on this research it can be concluded as follows: variable promotion , store layout , and self service significantly influence impulse buying in partial and simultaneous .
本研究的目的是:1)了解促销、店铺布局和自助服务是否对冲动购买有显著影响;2)了解促销和店铺布局以及自助服务是否同时对冲动购买产生显著影响。本研究采用定量方法,本研究采用的方法为偶然抽样;根据一致性确定样本。可以说,任何碰巧遇到研究人员的人,如果这些人适合作为数据来源,研究人员都会要求这些人填写问卷,然后将其用作样本。本研究中的人群是在洛卡马朗市购物的消费者,共有100名受访者。用于分析的仪器是研究仪器测试,通过异方差测试、多重共线性测试和线性测试进行有效性和可靠性测试。之后继续进行多元回归分析。本研究的目的是分析自变量(x)在这种情况下是影响冲动购买的自变量,其中变量是销售额、店铺布局和自助服务。在所有的研究工具测试之后,最后要做的是使用t检验和f检验的假设检验。基于此研究,可以得出以下结论:可变促销、店铺布局和自助服务在部分和同时对冲动购买有显著影响。
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引用次数: 0
PENGARUH PERENCANAAN DAN PENGEMBANGAN SUMBER DAYA MANUSIA TERHADAP KINERJA KARYAWAN PT. PERMATA BAHARI MALINDONESIA 人力资源规划和开发对新西兰海洋宝石公司员工绩效的影响
Pub Date : 2018-11-06 DOI: 10.22219/JMB.V7I1.6987
Rizky Trisna Firman Haqiqi
The purpose of this study was to describe the planning, development, and employee performance, and analyze the influence of planning and human resource development of the employee performance of PT Permata Bahari Malindonesia. analyzer used to describe human resource planning, human resource development, and employee performance is a range of scales. To analyze the influence of human resource planning and human resource development of employee performance is multiple linear regression analysis and the hypotheses test using f test and t test.The results of the analysis for the range scale for human resource planning including the very good category with the average score of 165, so it also the human resource development categories including the very good with the average score of 165 and employee performance including in the very high with the average score of 163. While the results show human resource planning has significant influence to employee performance and has significant influence to employee performance.
本研究的目的是描述PT Permata Bahari Malindonesia的规划、发展和员工绩效,并分析规划和人力资源开发对员工绩效的影响。分析器是用来描述人力资源规划、人力资源开发和员工绩效的一系列尺度。分析人力资源规划和人力资源开发对员工绩效的影响采用多元线性回归分析,并采用f检验和t检验进行假设检验。分析结果为人力资源规划的范围量表包括非常好的类别,平均得分为165,因此它也是人力资源开发类别包括非常好的,平均得分为165和员工绩效包括在非常高,平均得分为163。结果表明,人力资源规划对员工绩效有显著影响,对员工绩效有显著影响。
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引用次数: 5
PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA DENGAN LINGKUNGAN KERJA SEBAGAI VARIABEL MODERASI (Pada Karyawan Balai Penelitian Tanaman Pemanis dan Serat Malang) 世界组织
Pub Date : 2018-11-01 DOI: 10.22219/JMB.V7I1.6930
Cici Firdian
The purposes of this research are, first, is to describe culture organization, work environment and employee performance at Balai Peneletian Tanaman Pemanis dan Serat Malang. Second know whether work environment moderating significant impact culture organization of the performance of employees at Balai Peneletian Tanaman Pemanis and Serat Malang. Sample in this research are employees of administration 40 respondents. Technique data collection using interviews, the questionnaire and documentation. Instrument the analysis used in this research using range the scale and Moderated Regression Analysis (MRA). The results of the analysis range scale culture organizations including on the criteria strong , work environment including on the criteria conducive and performance including the high criteria. The results of the analysis MRS said environment moderating significant impact culture organization of the performance of employees Balai Peneletian Tanaman Pemanis and Serat Malang.
本研究的目的是,首先,是描述Balai Peneletian Tanaman Pemanis dan Serat Malang的文化组织,工作环境和员工绩效。其次,了解工作环境是否调节了文化组织对Balai Peneletian Tanaman Pemanis和Serat Malang员工绩效的显著影响。本研究样本为40名行政人员。使用访谈、问卷调查和文件收集技术数据。在本研究中使用的工具分析使用范围量表和适度回归分析(MRA)。分析结果的范围包括组织文化强的标准,工作环境有利的标准和绩效高的标准。分析结果表明,环境调节显著影响文化组织的员工Balai Peneletian Tanaman Pemanis和Serat Malang的绩效。
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引用次数: 3
PENGARUH RASIO PROFITABILITAS, RASIO SOLVABILITAS DAN RASIO NILAI PASAR TERHADAP RETURN SAHAM PERUSAHAAN REAL ESTATE DAN PROPERTI 盈利能力比率、偿偿性比率与房地产公司股票回报率的影响
Pub Date : 2018-11-01 DOI: 10.22219/JMB.V7I1.6929
Desy Dwi Nestanti
The purpose of this study was to analyze the influence of financial ratios, as measured by the ratio of profitability, solvability ratio and the ratio of the market value of the stock returns of real estate companies and property and to determine which variables are the most significant effect on stock returns. The analysis tool used is multiple linear equations with multiple regresion method for the analysis of the influence of the independent variable on the dependent variable. This model was chosen because the study was designed to determine the independent variables that have an influence on the dependent variable. The result of F test (simultaneous) shows that the financial ratios of return on equity and price to book value have a significant effect on stock returns and partial results showed that the variable return on equity have a significant effect on the analysis tehadap return saham. Berdasarkan diterdapat variables have a significant influence on stock returns. The variable that has no significant effect on stock returns are removed from the multiple linear regression equation. So the result shows that the return on equity and price to book value have a significant effect on stock returns.
本研究的目的是分析财务比率的影响,以房地产公司和物业的盈利能力比率,可偿债比率和市值比率衡量的股票收益,并确定哪些变量对股票收益的影响最显著。分析工具为多元线性方程,采用多元回归方法分析自变量对因变量的影响。之所以选择这个模型,是因为研究的目的是确定对因变量有影响的自变量。F检验(同时)的结果表明,净资产收益率和价格与账面价值的财务比率对股票收益有显著影响,部分结果表明,可变净资产收益率对股票收益分析有显著影响。Berdasarkan变量对股票收益有显著影响。将对股票收益无显著影响的变量从多元线性回归方程中剔除。因此,结果表明,净资产收益率和市净率对股票收益有显著影响。
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引用次数: 3
ANALISIS PEMETAAN FUNGSI WAKTU PRODUKSI PADA HOME INDUSTRI (COSH MOTOR) JASA PEMBUATAN ONDERDIL MOTOR DI PASURUAN 家用电器(COSH电机)生产过程中乘客电机变化的真菌分析
Pub Date : 2018-10-25 DOI: 10.22219/JMB.V7I1.6899
Siti Rochmaniyah
The research objective was to overcome the problem of wastage of time in the production processed by planning the mapping function of time for workers andowners of home industry for the production processed to avoid waste of time andreduce the damage.The analytical tool used was a function mapping the basis forknowing which processes were causing wastage of time. The analysis shows the mapping function of time base production processed itcan be seen, there were four processed were experiencing wastage of time that wascontrolling the processed, waiting for turning, waiting for staining, and warehouse,with two factors, namely the engine and human issues. Of the two factors, theproblem may be known solution was to increase the machine and provide training toemployees to avoid errors in the production processed. In addition to the mappingfunction target time in order to indicate whether the implemented solution hadprovided an increase in the production processed and the company's operations canbe run effectively and efficiently.
本研究的目的是通过规划家庭工业工人和业主在生产过程中的时间映射函数来克服生产过程中浪费时间的问题,以避免浪费时间并减少损失。所使用的分析工具是一个函数,它映射了哪些过程导致时间浪费的基础分叉。分析表明,加工时间库的映射函数可以看出,有四个加工过程经历了时间浪费,即控制加工、等待车削、等待染色和仓库,有两个因素,即发动机和人员问题。在这两个因素中,问题可能是已知的解决方案是增加机器并为员工提供培训,以避免生产过程中的错误。除了映射功能的目标时间之外,还可以指示所实施的解决方案是否增加了处理的产量,以及公司的运营是否能够有效和高效地运行。
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引用次数: 0
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Manajemen Bisnis
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