Meisa Tasya Gita, Budhi Satriawan, Inne Satyawisudarini
This study aims to analyze or find out about conditions and how much influence Consumer Impulse Buying and Electronic Word Of Mouth have on purchasing decisions through surveys of consumers of Skincare Avoskin Yourbae Serum products on TikTok. Impulse buying is the tendency of consumers to make purchases spontaneously, unreflected, in a hurry driven by the psychological emotional aspects of a product and tempted by persuasion from marketers. Electronic Word Of Mouth is an informal, non- commercial online communication about opinions on a service or product, which occurs in person, by telephone, e-mail, or other communication method. Purchasing decisions are decisions where consumers actually decide to buy and enjoy goods or services among various alternative choices. Based on the results of this study, it shows that Consumer Impulse Buying is considered quite good by consumers and has a positive and significant effect on Purchase Decisions. Electronic Word of Mouth is considered good by consumers and has a positive and significant effect on Purchasing Decisions. Consumer Impulse Buying and Electronic Word of Mouth have a positive and significant effect on Consumer Purchase Decisions on Avoskin Yourbae Serum Skincare Products on TikTok and are considered to have a partial and simultaneous effect, because with the ability of companies to utilize and create Consumer Impulse Buying and Electronic Word of Mouth, it will have an impact consumer purchasing decisions for Avoskin products, especially Skincare Avoskin Yourbae Serum.
{"title":"The Influence of Consumer Impulse Buying and Electronic Word of Mouth on Purchasing Decisions","authors":"Meisa Tasya Gita, Budhi Satriawan, Inne Satyawisudarini","doi":"10.38035/ijam.v2i2.328","DOIUrl":"https://doi.org/10.38035/ijam.v2i2.328","url":null,"abstract":"This study aims to analyze or find out about conditions and how much influence Consumer Impulse Buying and Electronic Word Of Mouth have on purchasing decisions through surveys of consumers of Skincare Avoskin Yourbae Serum products on TikTok. Impulse buying is the tendency of consumers to make purchases spontaneously, unreflected, in a hurry driven by the psychological emotional aspects of a product and tempted by persuasion from marketers. Electronic Word Of Mouth is an informal, non- commercial online communication about opinions on a service or product, which occurs in person, by telephone, e-mail, or other communication method. Purchasing decisions are decisions where consumers actually decide to buy and enjoy goods or services among various alternative choices. Based on the results of this study, it shows that Consumer Impulse Buying is considered quite good by consumers and has a positive and significant effect on Purchase Decisions. Electronic Word of Mouth is considered good by consumers and has a positive and significant effect on Purchasing Decisions. Consumer Impulse Buying and Electronic Word of Mouth have a positive and significant effect on Consumer Purchase Decisions on Avoskin Yourbae Serum Skincare Products on TikTok and are considered to have a partial and simultaneous effect, because with the ability of companies to utilize and create Consumer Impulse Buying and Electronic Word of Mouth, it will have an impact consumer purchasing decisions for Avoskin products, especially Skincare Avoskin Yourbae Serum.","PeriodicalId":339665,"journal":{"name":"International Journal of Advanced Multidisciplinary","volume":"44 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135368839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study aims to examine and analyze the effect The Influence of Service Quality, Relationship Quality On Port Performance Which Has Implications For Customer Satisfaction At The Port Tg. Priok Jakarta Indonesia. The influence of the organization on the performance of Jakarta's Port tg.priok was studied with regard to its organic employees, either partially or indirectly. A sample of 70 people was selected from a population of 100 people using the Slovin formula. This research employs a survey method with descriptive and associative explanation techniques. Data was collected using both descriptive and inferential statistics through Structural Equation Modeling (SEM- SMART PLS). The model consists of sub-structures including Service Quality and Relationship Quality as exogenous variables, Port Performance as an intervening variable, and Customer Satisfaction as the endogenous variable. The primary components of the model consist of two indirect structures: the first examines the effect of Service Quality and Relationship Quality on Port Performance, while the second considers the direct effect of Service Quality and Relationship Quality on Customer Satisfaction. The R Square test on the inner model is one way to measure how much an endogenous variable can be explained by the related exogenous variables. In the following explanation, we will explain in more detail about the R Square concept in the inner model and how its use can help to understand the interrelationships between variables in a model. Following are the results of the regression analysis in this research model: The results showed that there was a positive and significant effect R Square R Square Adjusted Customer Satisfaction 0.493 - 0.471 Port Performance 0.251 - 0.230 . The following are the results of the R Square and R Square Adjusted tests on two endogenous variables in a model, namely Customer Satisfaction and Port Performance. Customer Satisfaction has an R Square of 0.493, which means that around 49.3% of the variation in Cust Satisfaction can be explained by exogenous variables associated with these variables. Meanwhile, the R Square Adjusted is 0.471, which indicates that around 47.1% of the variation in customer satisfaction can be explained by exogenous variables in the model, after taking into account the complexity of the model. Port Performance has an R Square of 0.251, which means that about 25.1% of Port Performance variations can be explained by exogenous variables associated with these variables. Meanwhile, the R Square Adjusted is 0.230, which indicates that around 23.0% of the variation in Port Performance can be explained by exogenous variables in the model, after taking into account the complexity of the model.
{"title":"The Influence of Service Quality, Relationship Quality on Port Performance Which has Implications For Customer Satisfaction at The Port Tg. Priok Jakarta Indonesia","authors":"Abdul Rachman, Ahmad Wahid","doi":"10.38035/ijam.v2i2.327","DOIUrl":"https://doi.org/10.38035/ijam.v2i2.327","url":null,"abstract":"This study aims to examine and analyze the effect The Influence of Service Quality, Relationship Quality On Port Performance Which Has Implications For Customer Satisfaction At The Port Tg. Priok Jakarta Indonesia. The influence of the organization on the performance of Jakarta's Port tg.priok was studied with regard to its organic employees, either partially or indirectly. A sample of 70 people was selected from a population of 100 people using the Slovin formula. This research employs a survey method with descriptive and associative explanation techniques. Data was collected using both descriptive and inferential statistics through Structural Equation Modeling (SEM- SMART PLS). The model consists of sub-structures including Service Quality and Relationship Quality as exogenous variables, Port Performance as an intervening variable, and Customer Satisfaction as the endogenous variable. The primary components of the model consist of two indirect structures: the first examines the effect of Service Quality and Relationship Quality on Port Performance, while the second considers the direct effect of Service Quality and Relationship Quality on Customer Satisfaction. The R Square test on the inner model is one way to measure how much an endogenous variable can be explained by the related exogenous variables. In the following explanation, we will explain in more detail about the R Square concept in the inner model and how its use can help to understand the interrelationships between variables in a model. Following are the results of the regression analysis in this research model: The results showed that there was a positive and significant effect R Square R Square Adjusted Customer Satisfaction 0.493 - 0.471 Port Performance 0.251 - 0.230 . The following are the results of the R Square and R Square Adjusted tests on two endogenous variables in a model, namely Customer Satisfaction and Port Performance. Customer Satisfaction has an R Square of 0.493, which means that around 49.3% of the variation in Cust Satisfaction can be explained by exogenous variables associated with these variables. Meanwhile, the R Square Adjusted is 0.471, which indicates that around 47.1% of the variation in customer satisfaction can be explained by exogenous variables in the model, after taking into account the complexity of the model. Port Performance has an R Square of 0.251, which means that about 25.1% of Port Performance variations can be explained by exogenous variables associated with these variables. Meanwhile, the R Square Adjusted is 0.230, which indicates that around 23.0% of the variation in Port Performance can be explained by exogenous variables in the model, after taking into account the complexity of the model.","PeriodicalId":339665,"journal":{"name":"International Journal of Advanced Multidisciplinary","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135368840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Carrageenan as one of marine biota products is widely used in various industries such as food, cosmetics, pharmaceuticals, printing, and textile. Application and use of carrageenan in the manufacture of gels and other gel products is still very limited especially for cosmeceutical products. Caraageenan has the ability to form gels in a thermo-reversible waymaking it widely used as a gelling agent, thickener, stabilizer and additional permeation enhancement. Thereby this study aims to conduct how permeation study of Vitamin E an anti-oxidant in emulgels preparations using Carrageenan as gelling agents compare to another gelling agents (HPMC). In vitro permeation tests by Franz Diffusion Cell showed better result for emulgels Carrageenan than HPMC. The cumulative penetrated amounts of Vitamin E emulgels with Carrageenan was 5262.64±49.37 µg/cm2 while HPMC 4453.90±49.37, Fluks values for emulgels Carrageenan and HPMC was 29.24±0.27 and 24.75±0.27 respectively.
{"title":"Permeation Study of Vitamin E Emulgels Using Carrageenan a Marine Biota Products as Gelling Agents","authors":"Meiti Rosmiati","doi":"10.38035/ijam.v2i2.326","DOIUrl":"https://doi.org/10.38035/ijam.v2i2.326","url":null,"abstract":"Carrageenan as one of marine biota products is widely used in various industries such as food, cosmetics, pharmaceuticals, printing, and textile. Application and use of carrageenan in the manufacture of gels and other gel products is still very limited especially for cosmeceutical products. Caraageenan has the ability to form gels in a thermo-reversible waymaking it widely used as a gelling agent, thickener, stabilizer and additional permeation enhancement. Thereby this study aims to conduct how permeation study of Vitamin E an anti-oxidant in emulgels preparations using Carrageenan as gelling agents compare to another gelling agents (HPMC). In vitro permeation tests by Franz Diffusion Cell showed better result for emulgels Carrageenan than HPMC. The cumulative penetrated amounts of Vitamin E emulgels with Carrageenan was 5262.64±49.37 µg/cm2 while HPMC 4453.90±49.37, Fluks values for emulgels Carrageenan and HPMC was 29.24±0.27 and 24.75±0.27 respectively.","PeriodicalId":339665,"journal":{"name":"International Journal of Advanced Multidisciplinary","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136242760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The purpose of this research is to find out the description of the application of integrated farming systems in efforts to develop agribusiness and also to determine the level of application of integrated agricultural systems in efforts to develop agribusiness. This research was conducted in Majasuka Village, Palasah District, Majalengka Regency. The analytical method used, namely descriptive analysis, is intended to find out how the description of the application of integrated agricultural systems and the level of implementation of integrated agricultural systems in the development of agribusiness efforts. The results showed that the level of application of integrated agricultural systems in the development of agribusiness is quite high with an average total conformity rate of 80%. the respondent farmers have been quite good about integrated farming systems in an effort to develop agribusiness.
{"title":"Level Of Implementation Of Integrated Farming (A Case in P4S An-Nabawie Agrolestari Majasuka Village Palasah District Majalengka Regency)","authors":"Jaka Sulaksana, Hermawan Susanto, Sri Umyati","doi":"10.38035/ijam.v2i2.325","DOIUrl":"https://doi.org/10.38035/ijam.v2i2.325","url":null,"abstract":"The purpose of this research is to find out the description of the application of integrated farming systems in efforts to develop agribusiness and also to determine the level of application of integrated agricultural systems in efforts to develop agribusiness. This research was conducted in Majasuka Village, Palasah District, Majalengka Regency. The analytical method used, namely descriptive analysis, is intended to find out how the description of the application of integrated agricultural systems and the level of implementation of integrated agricultural systems in the development of agribusiness efforts. The results showed that the level of application of integrated agricultural systems in the development of agribusiness is quite high with an average total conformity rate of 80%. the respondent farmers have been quite good about integrated farming systems in an effort to develop agribusiness.","PeriodicalId":339665,"journal":{"name":"International Journal of Advanced Multidisciplinary","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136242764","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The study of organizational culture, which is believed to have a significant impact on companies, is an intriguing field of research. It aims to unravel the realities and intricacies of organizational culture, leadership, career advancement, and employee performance at PT AHI. To conduct this study, a survey method with a quantitative approach was employed. The researcher observed and formulated a series of statements with multiple-choice options to gather numerical responses through questionnaires. A total of 98 employees participated as respondents, and the collected data was analyzed using the Structural Equation Modeling (SEM) technique with smartPLS software. The findings indicate that leadership (X1) and career development (X2) have a positive and significant influence on organizational culture (Y). The R-square value of 0.519 suggests that organizational culture (Y) is influenced by leadership (X1) and career development (X2). Furthermore, employee performance (Z) is concurrently influenced by organizational culture (Y), leadership (X1), and career development (X2), with an R-square value of 0.681.
{"title":"Determinants of Organizational Culture and Its Impact on Employee Performance at PT. AHI","authors":"Mujibu Da'wat, Nuraeni Nuraeni, M Yusuf","doi":"10.38035/ijam.v2i2.324","DOIUrl":"https://doi.org/10.38035/ijam.v2i2.324","url":null,"abstract":"The study of organizational culture, which is believed to have a significant impact on companies, is an intriguing field of research. It aims to unravel the realities and intricacies of organizational culture, leadership, career advancement, and employee performance at PT AHI. To conduct this study, a survey method with a quantitative approach was employed. The researcher observed and formulated a series of statements with multiple-choice options to gather numerical responses through questionnaires. A total of 98 employees participated as respondents, and the collected data was analyzed using the Structural Equation Modeling (SEM) technique with smartPLS software. The findings indicate that leadership (X1) and career development (X2) have a positive and significant influence on organizational culture (Y). The R-square value of 0.519 suggests that organizational culture (Y) is influenced by leadership (X1) and career development (X2). Furthermore, employee performance (Z) is concurrently influenced by organizational culture (Y), leadership (X1), and career development (X2), with an R-square value of 0.681.","PeriodicalId":339665,"journal":{"name":"International Journal of Advanced Multidisciplinary","volume":"158 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136350063","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Influence of Educational Administration, Educational Organization and Educational Leadership on Systems Thinking Management is a scientific article of literature study within the scope of the field of science. The purpose of this article is to build a hypothesis of influence between variables that will be used in future research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. Research methods with risearch libraries are sourced from e-books and open access e-journals. Qualitative descriptive analysis. The results of this article: 1) Educational Administration influences Management Thinking Systems; 2) Educational organizations influence Management Thinking Systems; and 3) Educational Leadership influences Systems Thinking Management.
{"title":"Factors Affecting Systems Thinking Management: Educational Administration, Educational Organization and Educational Leadership","authors":"None Ari Gunawan, Hapzi Ali, Kemas Imron Rosadi","doi":"10.38035/ijam.v2i2.321","DOIUrl":"https://doi.org/10.38035/ijam.v2i2.321","url":null,"abstract":"The Influence of Educational Administration, Educational Organization and Educational Leadership on Systems Thinking Management is a scientific article of literature study within the scope of the field of science. The purpose of this article is to build a hypothesis of influence between variables that will be used in future research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. Research methods with risearch libraries are sourced from e-books and open access e-journals. Qualitative descriptive analysis. The results of this article: 1) Educational Administration influences Management Thinking Systems; 2) Educational organizations influence Management Thinking Systems; and 3) Educational Leadership influences Systems Thinking Management.","PeriodicalId":339665,"journal":{"name":"International Journal of Advanced Multidisciplinary","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136214444","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The current globalization phenomenon provides significant opportunities for the development of the national economy. One of the impacts of the globalization phenomenon is the expansion of transactions in the global economy which has an impact on increasing market competition. In responding to this phenomenon, preparation is needed from business owner to increase sales of their products. Therefore, research is needed to determine the factor that affect sales volume. This literature review article is written to build a research hypothesis related to product sales volume that are influenced by product quality, price, and halal certification. The method used in writing the article is a library research method sourced from online media, such as Google Scholar, Mendeley and other academic online media. The results of this literature review article are product quality, price, and halal certification affect product sales volume.
{"title":"The Effect of Product Quality, Price, and Halal Certification on The Sales Volume (Literature Review)","authors":"Nadya Fardani","doi":"10.38035/ijam.v2i2.319","DOIUrl":"https://doi.org/10.38035/ijam.v2i2.319","url":null,"abstract":"The current globalization phenomenon provides significant opportunities for the development of the national economy. One of the impacts of the globalization phenomenon is the expansion of transactions in the global economy which has an impact on increasing market competition. In responding to this phenomenon, preparation is needed from business owner to increase sales of their products. Therefore, research is needed to determine the factor that affect sales volume. This literature review article is written to build a research hypothesis related to product sales volume that are influenced by product quality, price, and halal certification. The method used in writing the article is a library research method sourced from online media, such as Google Scholar, Mendeley and other academic online media. The results of this literature review article are product quality, price, and halal certification affect product sales volume.","PeriodicalId":339665,"journal":{"name":"International Journal of Advanced Multidisciplinary","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136337978","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Teacher Work Quality is an individual's feelings and perceptions about the balance of personal life and professional life in relation to work, co-workers and the organization where he works. The Effect of Principal Supervision, and Pedagogic Competence on Teacher Innovativeness and the Quality of Teacher Work is a scientific article of literature study within the scope of the field of science. The purpose of this article is to build a hypothesis of the influence between variables that will be used in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. The research method with the research library comes from e-books and open access e-journals. Qualitative descriptive analysis. The results of this article: Principal Supervision (X1) and Pedagogic Competence (X2) on Teacher innovation (Y1) and Teacher work quality (Y2).
{"title":"The Influence of Principal Supervision and Pedagogic Competence On Teacher Innovativeness and Teacher Work Quality","authors":"None Mulyadi, Hapzi Ali, Kemas Imron Rosadi","doi":"10.38035/ijam.v2i2.316","DOIUrl":"https://doi.org/10.38035/ijam.v2i2.316","url":null,"abstract":"Teacher Work Quality is an individual's feelings and perceptions about the balance of personal life and professional life in relation to work, co-workers and the organization where he works. The Effect of Principal Supervision, and Pedagogic Competence on Teacher Innovativeness and the Quality of Teacher Work is a scientific article of literature study within the scope of the field of science. The purpose of this article is to build a hypothesis of the influence between variables that will be used in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. The research method with the research library comes from e-books and open access e-journals. Qualitative descriptive analysis. The results of this article: Principal Supervision (X1) and Pedagogic Competence (X2) on Teacher innovation (Y1) and Teacher work quality (Y2).","PeriodicalId":339665,"journal":{"name":"International Journal of Advanced Multidisciplinary","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135492325","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Purpose To prove by using scientific articles derived from international reputation journals by looking at whether there is really an influence between variables, research methods in the form of literature review by proving whether it is true between variables with this study, the results of this research study support the results of existing studies with variables related to this variable, but limitations in search and for researchers others to continue or use this differentiating variable as future research.
{"title":"Analysis Assessment, Psychotest, and Leadership Development for Organization Sustainability in The University","authors":"Supardi Supardi, None Jumawan, Sugeng Suroso","doi":"10.38035/ijam.v2i2.318","DOIUrl":"https://doi.org/10.38035/ijam.v2i2.318","url":null,"abstract":"Purpose To prove by using scientific articles derived from international reputation journals by looking at whether there is really an influence between variables, research methods in the form of literature review by proving whether it is true between variables with this study, the results of this research study support the results of existing studies with variables related to this variable, but limitations in search and for researchers others to continue or use this differentiating variable as future research.","PeriodicalId":339665,"journal":{"name":"International Journal of Advanced Multidisciplinary","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135492321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The effect of Digital Platform, Content Quality and Target Market on Political Campaigns is a scientific article in the literature study within the scope of the field of science. The purpose of this article is to build a hypothesis of the influence between variables that will be used in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. The research method with the research library comes from e- books and open access e-journals. The results of this article: 1) Digital Platform has an effect on Kampanye Politik; 2) Content Quality has an effect on Political Campaigns; and 3) Target Market has an effect on Political Campaigns
{"title":"The Influence of Digital Platforms, Content Quality and Target Market on Political Campaigns","authors":"Russell Amaroso, Hany Mei Liana","doi":"10.38035/ijam.v2i2.312","DOIUrl":"https://doi.org/10.38035/ijam.v2i2.312","url":null,"abstract":"The effect of Digital Platform, Content Quality and Target Market on Political Campaigns is a scientific article in the literature study within the scope of the field of science. The purpose of this article is to build a hypothesis of the influence between variables that will be used in further research. Research objects in online libraries, Google Scholar, Mendeley and other academic online media. The research method with the research library comes from e- books and open access e-journals. The results of this article: 1) Digital Platform has an effect on Kampanye Politik; 2) Content Quality has an effect on Political Campaigns; and 3) Target Market has an effect on Political Campaigns","PeriodicalId":339665,"journal":{"name":"International Journal of Advanced Multidisciplinary","volume":"115 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136044675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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