Pub Date : 2021-09-01DOI: 10.17576/pengurusan-2021-62-03
Feroz De Costa
The goal of this study is to understand how digital content marketing influences online share purchase intentions. The specific objective of this study is to determine the effect of user generated content and firm generated content on millennials’ purchase intention of online shares. The data for this study were collected using a convenience sampling approach from 308 valid online questionnaires in Malaysia and analysed using the partial least squares structural equation modelling technique (PLS-SEM). According to the findings of this study, both user-generated and firm-generated contents have a positive impact on brand attitude. The results of applying the theory of reasoned action revealed a counterintuitive result to earlier research whereby user generated content has no direct effect on the purchase intention of online stocks. Theoretical and managerial implications of financial marketing are discussed.
{"title":"The Effects of User Generated Content and Firm Generated Content on Millennials’ Purchase Intention of Shariah-Compliant Stocks","authors":"Feroz De Costa","doi":"10.17576/pengurusan-2021-62-03","DOIUrl":"https://doi.org/10.17576/pengurusan-2021-62-03","url":null,"abstract":"The goal of this study is to understand how digital content marketing influences online share purchase intentions. The specific objective of this study is to determine the effect of user generated content and firm generated content on millennials’ purchase intention of online shares. The data for this study were collected using a convenience sampling approach from 308 valid online questionnaires in Malaysia and analysed using the partial least squares structural equation modelling technique (PLS-SEM). According to the findings of this study, both user-generated and firm-generated contents have a positive impact on brand attitude. The results of applying the theory of reasoned action revealed a counterintuitive result to earlier research whereby user generated content has no direct effect on the purchase intention of online stocks. Theoretical and managerial implications of financial marketing are discussed.","PeriodicalId":35014,"journal":{"name":"Jurnal Pengurusan","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43346752","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-01DOI: 10.17576/pengurusan-2021-62-12
M. Guzairy, Abd Ghani, Norhidayah Mohammad
Entrepreneurship education plays a vital role in entrepreneurship development. Risk-taking, creative problem-solving, social involvement, and role-playing should all be part of entrepreneurial learning. The logic model was used to evaluate business simulation. Efficacy and self-control can be improved in real-life situations by students. This research aims to find the integration of the logic model that contributes to effective entrepreneurial learning. We conducted a sample of 272 students taking a business plan simulation as part of entrepreneurial learning. PLS structural equation modelling was used to evaluate the logic model. The study found that there was a significant relationship between the input (student characteristics, lecturer characteristics, and simulation content) and the output (learning effectiveness), with the process of as a mediator (experiential learning). However, this research was limited to a selected university and students of an entrepreneurship course. The business plan simulation is also limited to offline use, which is based on VBA Excel. The research highlights the need for business simulations as an exercise and training for future business planning. Experiential learning is a factor that facilitates learning in a simulated environment. This study’s findings also have practical consequences for future entrepreneurs and managers.
{"title":"The Integration of Logic Model in Business Plan Simulation Approach for Effective Entrepreneurial Learning","authors":"M. Guzairy, Abd Ghani, Norhidayah Mohammad","doi":"10.17576/pengurusan-2021-62-12","DOIUrl":"https://doi.org/10.17576/pengurusan-2021-62-12","url":null,"abstract":"Entrepreneurship education plays a vital role in entrepreneurship development. Risk-taking, creative problem-solving, social involvement, and role-playing should all be part of entrepreneurial learning. The logic model was used to evaluate business simulation. Efficacy and self-control can be improved in real-life situations by students. This research aims to find the integration of the logic model that contributes to effective entrepreneurial learning. We conducted a sample of 272 students taking a business plan simulation as part of entrepreneurial learning. PLS structural equation modelling was used to evaluate the logic model. The study found that there was a significant relationship between the input (student characteristics, lecturer characteristics, and simulation content) and the output (learning effectiveness), with the process of as a mediator (experiential learning). However, this research was limited to a selected university and students of an entrepreneurship course. The business plan simulation is also limited to offline use, which is based on VBA Excel. The research highlights the need for business simulations as an exercise and training for future business planning. Experiential learning is a factor that facilitates learning in a simulated environment. This study’s findings also have practical consequences for future entrepreneurs and managers.","PeriodicalId":35014,"journal":{"name":"Jurnal Pengurusan","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44104451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-01DOI: 10.17576/pengurusan-2021-62-02
{"title":"Strategies for Managing Endowment Funds: Case Studies of Selected Malaysian Public Universities","authors":"","doi":"10.17576/pengurusan-2021-62-02","DOIUrl":"https://doi.org/10.17576/pengurusan-2021-62-02","url":null,"abstract":"","PeriodicalId":35014,"journal":{"name":"Jurnal Pengurusan","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49305564","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-01DOI: 10.17576/pengurusan-2021-62-05
Uuml Özen, Dael Fares Abdulhafidh stün
Pada masa kini, pengiklanan dalam talian adalah perniagaan yang berkembang. Sifat dan jenis iklan telah berubah selari dengan kemajuan teknologi Internet. Setiap syarikat menggunakan pelbagai jenis iklan untuk mendekati pelanggan mereka. Kajian ini memberi tumpuan kepada aspek pandangan pengguna Internet terhadap iklan atas talian. Oleh itu, kajian ini mencadangkan satu model dengan empat pemboleh ubah utama yang memberi pengaruh kepada sikap pelanggan terhadap iklan atas talian. Keempat-empat pemboleh ubah ini adalah kredibiliti, hiburan, maklumat dan kejengkelan. Sebagai tambahan kepada peningkatan peluang bagi syarikat dan institusi untuk menerima iklan mereka oleh pengguna. Responden kajian yang terlibat adalah pelajar universiti di Turki. Data dikumpulkan melalui kaedah tinjauan menggunakan soal selidik. Sebanyak 602 respons yang sah digunakan untuk analisis data. Data dianalisis dengan perisian SPSS dan SmartPLS 3. Hasil analisis data menunjukkan bahawa keempat-empat hipotesis tersebut diterima. Kebanyakan responden merasakan jenis iklan yang disenaraikan memberi gangguan dan iklan atas talian dilihat secara negatif. Melalui hasil kajian ini, sektor pemerintah dapat memantau iklan, memastikan kesejahteraan pengguna, membuat undang-undang sesuai dengan apa yang memenuhi keperluan dan kebijakan pemerintah. Di samping itu, kajian ini akan membantu syarikat dan institusi untuk meningkatkan peluang untuk menerima iklan mereka oleh pengguna.Alternate :Online advertising is a growing business. Owing to the advances in Internet technology, the nature and types of advertisements (hereinafter, "ads") have changed. Many companies use different types of advertising to reach their customers. This paper shows how Internet users perceive online advertising. The findings are meant to help companies and institutions develop effective ads that appeal to consumers. Moreover, the study proposes an extended model for the main variables that affect customers ' attitudes toward online advertising. The four variables are credibility, entertainment, informativeness, and irritation. The study was conducted on a sample of Turkish university students. The data were collected via a survey that was administered to participants, and 602 valid responses were used for data analysis. The data were analyzed using SPSS and SmartPLS 3 software. Results revealed that the four hypotheses were supported. Specifically, most users find that the listed types of ads disturb them. Online advertising was negatively perceived by study participants. Through the outcome of this study, the governmental sectors can monitor advertisements, ensure the welfare of users, legislate laws according to what meets the government's needs and policies. In addition, the study will help companies and institutions to increase the opportunities to accept their advertisements by consumers.
{"title":"Quantifying the Attitudes of Turkish Young Generation Toward Online Advertising","authors":"Uuml Özen, Dael Fares Abdulhafidh stün","doi":"10.17576/pengurusan-2021-62-05","DOIUrl":"https://doi.org/10.17576/pengurusan-2021-62-05","url":null,"abstract":"Pada masa kini, pengiklanan dalam talian adalah perniagaan yang berkembang. Sifat dan jenis iklan telah berubah selari dengan kemajuan teknologi Internet. Setiap syarikat menggunakan pelbagai jenis iklan untuk mendekati pelanggan mereka. Kajian ini memberi tumpuan kepada aspek pandangan pengguna Internet terhadap iklan atas talian. Oleh itu, kajian ini mencadangkan satu model dengan empat pemboleh ubah utama yang memberi pengaruh kepada sikap pelanggan terhadap iklan atas talian. Keempat-empat pemboleh ubah ini adalah kredibiliti, hiburan, maklumat dan kejengkelan. Sebagai tambahan kepada peningkatan peluang bagi syarikat dan institusi untuk menerima iklan mereka oleh pengguna. Responden kajian yang terlibat adalah pelajar universiti di Turki. Data dikumpulkan melalui kaedah tinjauan menggunakan soal selidik. Sebanyak 602 respons yang sah digunakan untuk analisis data. Data dianalisis dengan perisian SPSS dan SmartPLS 3. Hasil analisis data menunjukkan bahawa keempat-empat hipotesis tersebut diterima. Kebanyakan responden merasakan jenis iklan yang disenaraikan memberi gangguan dan iklan atas talian dilihat secara negatif. Melalui hasil kajian ini, sektor pemerintah dapat memantau iklan, memastikan kesejahteraan pengguna, membuat undang-undang sesuai dengan apa yang memenuhi keperluan dan kebijakan pemerintah. Di samping itu, kajian ini akan membantu syarikat dan institusi untuk meningkatkan peluang untuk menerima iklan mereka oleh pengguna.Alternate :Online advertising is a growing business. Owing to the advances in Internet technology, the nature and types of advertisements (hereinafter, \"ads\") have changed. Many companies use different types of advertising to reach their customers. This paper shows how Internet users perceive online advertising. The findings are meant to help companies and institutions develop effective ads that appeal to consumers. Moreover, the study proposes an extended model for the main variables that affect customers ' attitudes toward online advertising. The four variables are credibility, entertainment, informativeness, and irritation. The study was conducted on a sample of Turkish university students. The data were collected via a survey that was administered to participants, and 602 valid responses were used for data analysis. The data were analyzed using SPSS and SmartPLS 3 software. Results revealed that the four hypotheses were supported. Specifically, most users find that the listed types of ads disturb them. Online advertising was negatively perceived by study participants. Through the outcome of this study, the governmental sectors can monitor advertisements, ensure the welfare of users, legislate laws according to what meets the government's needs and policies. In addition, the study will help companies and institutions to increase the opportunities to accept their advertisements by consumers.","PeriodicalId":35014,"journal":{"name":"Jurnal Pengurusan","volume":" ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46139578","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.17576/pengurusan-2021-61-02
{"title":"Perceived Risk and Trust in Purchase Intention towards Generic Drugs in Malaysia","authors":"","doi":"10.17576/pengurusan-2021-61-02","DOIUrl":"https://doi.org/10.17576/pengurusan-2021-61-02","url":null,"abstract":"","PeriodicalId":35014,"journal":{"name":"Jurnal Pengurusan","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67408483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.17576/pengurusan-2021-61-09
{"title":"Keupayaan Pelaksanaan Inovasi Produk dalam Program Homestay di Semenanjung Malaysia","authors":"","doi":"10.17576/pengurusan-2021-61-09","DOIUrl":"https://doi.org/10.17576/pengurusan-2021-61-09","url":null,"abstract":"","PeriodicalId":35014,"journal":{"name":"Jurnal Pengurusan","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67408555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.17576/pengurusan-2021-61-03
Siti Ngayesah, Ab Hamid, Wan Jamaliah, Wan Jusoh, Suharni Maulan
Incorporation of religious and spiritual values distinguishes the Islamic banking institution from its conventional counterpart. Yet, only a few studies concentrated to connect the spiritual aspects of Islamic banks with customers’ perceived image. This study attempts to determine the relationship of spiritual brand attributes, corporate brand image, and customer loyalty towards Islamic banking institutions in Malaysia. 499 questionnaires were administered and analysed using the Partial Least Square-Structural Equation Modeling technique. The findings indicate that ethics, corporate social responsibility, and beliefs are significant factors in influencing customers’ perception towards the corporate brand image of Islamic bank. In addition, corporate brand image is also significant in influencing loyalty. The study provides empirical evidence on the effects of a less investigated construct which is spiritual brand attribute towards image.
{"title":"The Influence of Spiritual Brand Attributes Towards the Corporate Brand Image of Islamic Banking Institutions in Malaysia","authors":"Siti Ngayesah, Ab Hamid, Wan Jamaliah, Wan Jusoh, Suharni Maulan","doi":"10.17576/pengurusan-2021-61-03","DOIUrl":"https://doi.org/10.17576/pengurusan-2021-61-03","url":null,"abstract":"Incorporation of religious and spiritual values distinguishes the Islamic banking institution from its conventional counterpart. Yet, only a few studies concentrated to connect the spiritual aspects of Islamic banks with customers’ perceived image. This study attempts to determine the relationship of spiritual brand attributes, corporate brand image, and customer loyalty towards Islamic banking institutions in Malaysia. 499 questionnaires were administered and analysed using the Partial Least Square-Structural Equation Modeling technique. The findings indicate that ethics, corporate social responsibility, and beliefs are significant factors in influencing customers’ perception towards the corporate brand image of Islamic bank. In addition, corporate brand image is also significant in influencing loyalty. The study provides empirical evidence on the effects of a less investigated construct which is spiritual brand attribute towards image.","PeriodicalId":35014,"journal":{"name":"Jurnal Pengurusan","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67408080","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.17576/pengurusan-2021-61-10
Peranan Pengantara, Kemerdekaan dalam Hubungan antara Kesaksian, Keterbukaan dan, Skeptisisme, Febrina Yahya, Andi Ina, Yustina, Hadi Mahmudah
Auditors are encouraged to assess the fraud factor in audit planning, maintain skepticism during the audit, and assess the nature, timing, and extent of the audit procedures. The purpose of this study is to examine conscientiousness and openness to the experience of professional skepticism with independence as a mediating variable. The method used was a survey in a public accounting firm. All hypotheses in this research were supported. Both personalities of conscientiousness and openness to experience have a positive influence on professional skepticism. Thus, auditor independence positively relates to professional skepticism. The results demonstrated that auditor independence partially mediates the relationships of conscientiousness and openness to the experience of professional skepticism. The findings reveal that both personalities stimulate auditor independence, which lead to enhance professional skepticism.
{"title":"The Mediating Role of Independence in the Relationship between Auditors’ Conscientiousness & Openness and Professional Skepticism","authors":"Peranan Pengantara, Kemerdekaan dalam Hubungan antara Kesaksian, Keterbukaan dan, Skeptisisme, Febrina Yahya, Andi Ina, Yustina, Hadi Mahmudah","doi":"10.17576/pengurusan-2021-61-10","DOIUrl":"https://doi.org/10.17576/pengurusan-2021-61-10","url":null,"abstract":"Auditors are encouraged to assess the fraud factor in audit planning, maintain skepticism during the audit, and assess the nature, timing, and extent of the audit procedures. The purpose of this study is to examine conscientiousness and openness to the experience of professional skepticism with independence as a mediating variable. The method used was a survey in a public accounting firm. All hypotheses in this research were supported. Both personalities of conscientiousness and openness to experience have a positive influence on professional skepticism. Thus, auditor independence positively relates to professional skepticism. The results demonstrated that auditor independence partially mediates the relationships of conscientiousness and openness to the experience of professional skepticism. The findings reveal that both personalities stimulate auditor independence, which lead to enhance professional skepticism.","PeriodicalId":35014,"journal":{"name":"Jurnal Pengurusan","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67408566","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.17576/pengurusan-2021-61-04
{"title":"Women Entrepreneurial Career Maturity towards Success of Business in Semarang, Indonesi","authors":"","doi":"10.17576/pengurusan-2021-61-04","DOIUrl":"https://doi.org/10.17576/pengurusan-2021-61-04","url":null,"abstract":"","PeriodicalId":35014,"journal":{"name":"Jurnal Pengurusan","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67408184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-01-01DOI: 10.17576/pengurusan-2021-61-08
{"title":"Penggunaan Media Sosial di Tempat Kerja dan Tingkah Laku Inovatif Pekerja dalam Kalangan Milenial","authors":"","doi":"10.17576/pengurusan-2021-61-08","DOIUrl":"https://doi.org/10.17576/pengurusan-2021-61-08","url":null,"abstract":"","PeriodicalId":35014,"journal":{"name":"Jurnal Pengurusan","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"67408547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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