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A Critical Review of Voice Based Searches and Its Impact on Digital Marketing 基于语音的搜索及其对数字营销的影响
Q4 Business, Management and Accounting Pub Date : 2019-11-28 DOI: 10.26643/rb.v118i11.11849
Muffadal Katheria, Mamta Brahmbhatt
If we look at the most important application of iPhone, “SIRI” would be on top of it. Similarly for android phones “Google Voice Assistant” would not be far behind. For Amazon products “Alexa” is the same. All these applications have one thing in common. They are voice based assistants and help you based on your voice commands. Now with the speech to text technology advancement and improvements, and the devices processing powers improving, these voice based assistants have become a go to option for most of the mundane tasks. With this change in behavior of user, there has been a rise in voice based searches as well. People have now started using assistant for searching the internet. This has led to a change in the traditional way of searching by typing text in the browser in search engine. With this change there is an impact on the search results being delivered by the search engine. As the search engine processing changes, it impacts the way people get the content. This has its impact on the Digital Marketing techniques that has been employed by different websites to get traffic and or do their branding or promotions.
如果我们看看iPhone最重要的应用程序,“SIRI”会在上面。同样,对于安卓手机,“谷歌语音助手”也不会落后太多。对于亚马逊的产品,“Alexa”是一样的。所有这些应用程序都有一个共同点。它们是基于语音的助手,根据您的语音命令为您提供帮助。现在,随着语音到文本技术的进步和改进,以及设备处理能力的提高,这些基于语音的助手已经成为大多数日常任务的首选。随着用户行为的变化,基于语音的搜索也出现了增长。人们现在已经开始使用助手来搜索互联网。这改变了传统的搜索方式,即在搜索引擎的浏览器中键入文本。这种变化会对搜索引擎提供的搜索结果产生影响。随着搜索引擎处理的变化,它会影响人们获取内容的方式。这对不同网站为获得流量和/或进行品牌推广或促销而采用的数字营销技术产生了影响。
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引用次数: 0
Knowledge Management Driven Crowd Sourcing Platforms Facilitating Moonlighting Practices Of Workforce 知识管理驱动的众包平台促进了劳动力的兼职实践
Q4 Business, Management and Accounting Pub Date : 2019-11-27 DOI: 10.26643/rb.v118i11.11787
Seema, Geeta Sachdeva
Crowd sourcing platforms are rapidly replacing the traditional knowledge management systems now-a-days. Computer savvy workforce has been practicing crowd sourcing for a considerable amount of time now and mostly those people who do or want to do double jobbing, are working with these crowd sourcing platforms. Crowd workers are mostly those people who perform skill based  and short term assignments for various organisations. They mostly practice double or multiple jobbing at the same time. Double jobbing is being practised by the middle class working population since time immemorial and in a variety of occupations. This is also called moonlighting in the business language.
如今,众包平台正在迅速取代传统的知识管理系统。精通计算机的员工已经实践众包很长一段时间了,大多数人做或想做双份工作,都在这些众包平台上工作。群体工作者主要是那些为各种组织执行基于技能和短期任务的人。他们大多同时做两份或多份工作。自古以来,中产阶级工人就在各种职业中从事双重工作。这在商业语言中也被称为兼职。
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引用次数: 0
Entrepreneurial Success Perception on Business Sustainability for Micro Small Medium Entrepresis (MSME’s) in Wetlands 湿地中小微企业创业成功感知对企业可持续性的影响
Q4 Business, Management and Accounting Pub Date : 2019-11-23 DOI: 10.26643/rb.v118i11.11079
H. U. Anisah, Wimby Wandary, Meiske Claudia
This study aims at examining the Entrepreneurial Success Perception (ESP) of Micro Small Medium Entrepresis (MSMEs) in Wetlands, and its role in the sustainability of MSME business based on fulfillment of lower level needs in Maslow's motivation theory. The study also seeks to understand the perceptions of MSME entrepreneurs about the success of their businesses in order to maintain them business. This study seeks to explore the phenomenon of continuing business although business indicators in general tend to be less explicit to observe. Data for this study was collected from 35 key informants whose willingness was based on snowball sampling and by observing as passive participants, semi-structured interviews, and with the help of open and closed question instruments. This research prioritized the emic perspective - with full attention to key informant perceptions. Miles and Huberman's phenomenological approach was used in this study. It was found that perceptions on entrepreneurial success for MSMEs in Wetlands affect persistence to maintain the continuity of MSME businesses in Handil Bhakti Barito Kuala region.
本研究旨在检验湿地中小微企业的创业成功感知(ESP),以及其在马斯洛动机理论中基于满足低层次需求的中小微企业业务可持续性中的作用。该研究还试图了解中小微企业企业家对其企业成功的看法,以维持其业务。这项研究试图探索持续经营的现象,尽管商业指标通常不太明确。这项研究的数据是从35名关键线人那里收集的,他们的意愿是基于滚雪球抽样,通过作为被动参与者进行观察,半结构化访谈,并借助开放式和封闭式问题工具。这项研究优先考虑流行病视角,充分关注关键信息者的感知。本研究采用了Miles和Huberman的现象学方法。研究发现,对湿地中小微企业创业成功的看法影响了Handil Bhakti Barito Kuala地区中小微企业保持连续性的持续性。
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引用次数: 0
A Progress in English Language Teaching Approach: CLT to Context Approach 英语教学法的新进展:CLT - to - Context教学法
Q4 Business, Management and Accounting Pub Date : 2019-11-22 DOI: 10.26643/rb.v118i11.9938
Robinson Paulmony, Hunar M.Hussein M.Raouf
Change never changes. The history of English Language Teaching keeps changing its colour as it is built upon many positive and negative outcomes. The purpose of teaching English aims at making the learners use the language so the usage of the language by the learners has been being assessed and new methodologies have been introduced and implemented. Even though the CLT was considered a better approach during the 80s, the contemporary Linguist criticizes the outcome of the approach. Hence in this study, the author focuses on the different stages and factual errors in CLT that lead to the Context Approach. This article also argues the advantages of the Context Approach and concludes with the radical changes in the approach.
变化永不改变。英语教学的历史不断改变着它的色彩,因为它建立在许多积极和消极的结果之上。英语教学的目的是使学习者使用语言,因此学习者对语言的使用情况进行了评估,并引入和实施了新的方法。尽管CLT在80年代被认为是一种更好的方法,但当代语言学家对这种方法的结果提出了批评。因此,在本研究中,作者将重点关注导致语境法的CLT的不同阶段和事实错误。本文还论证了语境研究方法的优势,并总结了语境研究方法的根本变化。
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引用次数: 0
A Study on Spirituality among Private Employees and its Impact on their Life Satisfaction 私营企业员工的精神状态及其对生活满意度的影响研究
Q4 Business, Management and Accounting Pub Date : 2019-11-21 DOI: 10.26643/rb.v118i11.9927
G. M. Mohan, M. Prabhu, Hawkar Q. Birdawod
Spirituality owes its origin to the Latin words of “Spirare” and “Spiritus”, both referring to breathing which indicates living. Hence, spirit denotes some energy which forms the base for living. Recognising the importance of spirituality at workplace, this descriptive research has made an attempt to assess the level of spirituality among 120 employees of private concerns in Puducherry by administering a structured questionnaire through online. Results of the study reveals that employees of private firms in Puducherry have a slightly above average affiliation towards spirituality in their personal life while they have indicated the use of spirituality in their professional life to an average extent. There are not much difference in the number of employees practicing rationalism or spirituality. The employees surveyed have reasonably good level of satisfaction with their life and in getting what they have aspired for but they have average level of satisfaction towards their life adhering to their ideals. The study has also revealed that spirituality exerts a significant positive impact on life satisfaction suggesting the importance of spirituality among employees to accomplish better life satisfaction.
灵性起源于拉丁语“Spirare”和“Spiritus”,这两个词都指的是表示生命的呼吸。因此,精神意味着某种能量,它构成了生活的基础。意识到精神在工作场所的重要性,这项描述性研究试图通过在线进行结构化问卷调查,评估普杜切里120名私人企业员工的精神水平。研究结果显示,普杜切里私营公司的员工在个人生活中对精神的依恋程度略高于平均水平,而他们在职业生活中表现出对精神的平均使用程度。在信奉理性主义或精神主义的员工数量上没有太大差异。接受调查的员工对自己的生活和获得自己渴望的东西的满意度相当高,但他们对坚持理想的生活的满意度一般。研究还表明,精神对生活满意度有显著的积极影响,这表明精神在员工中对实现更好的生活满意度的重要性。
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引用次数: 2
Tax evasion in the medical profession An Empirical Study in the General Tax Authority in Iraq 伊拉克总税务机关医疗行业偷税漏税实证研究
Q4 Business, Management and Accounting Pub Date : 2019-11-21 DOI: 10.26643/rb.v118i11.9936
R. Ahmed, Hawkar Q. Birdawod, S. Basariya
The study dealt with tax evasion in the medical profession, where the problem was the existence of many cases of tax evasion, especially tax evasion in the income tax of medical professions. The aim of the study is to try to shed light on the phenomenon of tax evasion and the role of the tax authority in the development of controls and means that reduce the phenomenon of tax evasion. The most important results of the low level of tax awareness and lack of knowledge of the tax law and the unwillingness to read it and the sense of taxpayers unfairness of the tax all lead to an increase in cases of tax evasion and in suggested tightening control and follow-up on the offices of auditors, through the investigation and auditing The reports of certified accountants and the use of computers for this purpose in order to raise the degree of confidence in these reports and bring them closer to the required truth and coordination and cooperation with the Union of Accountants and Auditors and inform them about each case of violations of the auditors and accountants N because of its great influence in the rejection of the organization of the accounts and not to ratify fake accounts lead to show taxpayers accounts on a non-truth in order to tax evasion.
这项研究涉及医疗行业的逃税行为,问题是存在许多逃税案件,特别是医疗行业所得税中的逃税行为。本研究的目的是试图阐明逃税现象以及税务机关在制定控制措施和手段以减少逃税现象方面的作用。最重要的结果是,税务意识低下,对税法缺乏了解,不愿阅读税法,以及纳税人对税收不公平的感觉,这些都导致逃税案件增加,并建议加强对审计员办公室的控制和后续行动,通过调查和审计注册会计师的报告以及为此目的使用计算机,以提高对这些报告的信心,使其更接近所需的真实性,并与会计师和审计师联盟进行协调与合作,并向他们通报每一起侵犯审计师和会计师的案件影响在拒绝组织账户和不追认虚假账户的情况下,导致纳税人对账户进行非真实性展示,从而逃税。
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引用次数: 1
Energy harvesting earliest deadline first scheduling algorithm for increasing lifetime of real time systems 提高实时系统寿命的能量收集最早截止日期优先调度算法
Q4 Business, Management and Accounting Pub Date : 2019-11-21 DOI: 10.26643/rb.v118i4.9757
G. Madhumita, G. Rajini, B. Subisha
In this paper, a new approach for energy minimization in energy harvesting real time systems has been investigated. Lifetime of a real time systems is depend upon its battery life.  Energy is a parameter by which the lifetime of system can be enhanced.  To work continuously and successively, energy harvesting is used as a regular source of energy. EDF (Earliest Deadline First) is a traditional real time tasks scheduling algorithm and DVS (Dynamic Voltage Scaling) is used for reducing energy consumption. In this paper, we propose an Energy Harvesting Earliest Deadline First (EH-EDF) scheduling algorithm for increasing lifetime of real time systems using DVS for reducing energy consumption and EDF for tasks scheduling with energy harvesting as regular energy supply. Our experimental results show that the proposed approach perform better to reduce energy consumption and increases the system lifetime as compared with existing approaches.  
本文研究了一种在能量采集实时系统中实现能量最小化的新方法。实时系统的寿命取决于其电池寿命。能量是一个可以提高系统寿命的参数。为了连续、连续地工作,能量收集被用作常规的能量来源。EDF(Earlest Deadline First)是一种传统的实时任务调度算法,DVS(Dynamic Voltage Scaling)用于降低能耗。在本文中,我们提出了一种用于增加实时系统寿命的能量收获最早期限优先(EH-EDF)调度算法,该算法使用DVS来减少能量消耗,使用EDF来进行将能量收获作为常规能量供应的任务调度。我们的实验结果表明,与现有方法相比,所提出的方法在降低能耗和延长系统寿命方面表现更好。
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引用次数: 0
Effectiveness Of Microfinance On Empowerment Of Women 小额信贷对增强妇女权能的有效性
Q4 Business, Management and Accounting Pub Date : 2019-11-21 DOI: 10.26643/rb.v118i11.9934
Hawkar Q. Birdawod, S. Basariya
This paper makes an attempt to evaluate the effectiveness of microfinance on empowerment of women. A cross-sectional research on 115 women in the State of Tamil Nadu, India through a structured questionnaire was conducted. Population of study is women who are associated with Self Help Groups (SHG’s). These women are married and have at least one child. Exploratory factor analysis is used to study the indicators of women empowerment. Results reveal that indicators of women empowerment are household economic decision making, legal awareness, mobility, economic security and family decision making. Five hypotheses are developed to evaluate the effectiveness of microfinance on empowerment of women for mentioned five indicators. Paired samples t test is used to know the difference in women’s perception before joining microfinance program and after joining microfinance program. The findings of this study reveal that microfinance is a powerful tool in enhancing women empowerment for its all indicators like household economic decision making, legal awareness, mobility, economic security and family decision making.
本文试图评价小额信贷对妇女赋权的有效性。通过结构化问卷对印度泰米尔纳德邦115名妇女进行了横断面研究。研究对象是参加自助小组的女性。这些妇女已婚,至少有一个孩子。采用探索性因子分析对妇女赋权指标进行研究。结果表明,妇女赋权的指标为家庭经济决策、法律意识、流动性、经济安全和家庭决策。针对上述五个指标,提出了五个假设来评估小额信贷对妇女赋权的有效性。采用配对样本t检验了解女性在加入小额信贷项目前与加入小额信贷项目后的感知差异。本研究的结果表明,小额信贷是增强妇女赋权的有力工具,其所有指标,如家庭经济决策、法律意识、流动性、经济安全和家庭决策。
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引用次数: 0
Regulated Agricultural Markets in 21st Century: An Outline of their Future Role in Tripura 21世纪受监管的农业市场:对其在特里普拉未来作用的概述
Q4 Business, Management and Accounting Pub Date : 2019-11-21 DOI: 10.26643/rb.v118i11.11546
Rajib Mallik
Agricultural regulated markets are immensely important for economic growth of a state and as well as for a country. In many India states, Government has taken several steps to streamline the regulated market system; however, improper functioning of most of the regulated markets and other handicaps has not changed the conditions noticeably. Yet, a major part of rural markets are working outside the frame of regulated market. As a matter of fact, many Indian states are mostly dominated by private traders causing a hassle in the overall development of the regulated markets. To improve the prevailing conditions of these markets, a study on market regulation becomes very essential.  The paper overviewed the present status, growth and development, overall performances, problems and prospects of the regulated markets of Tripura. It provides few guidelines for the primary producers to get the best possible returns from the agricultural regulated markets. An outline of their (regulated markets) future role in 21st Century has also discussed in this paper.
农业监管市场对一个州和一个国家的经济增长都非常重要。在印度许多邦,政府已采取若干步骤简化受监管的市场体系;然而,大多数受监管市场的运作不当和其他障碍并没有显著改变现状。然而,农村市场的很大一部分是在受监管的市场框架之外运作的。事实上,印度许多邦大多由私人贸易商主导,这给受监管市场的整体发展带来了麻烦。为了改善这些市场的普遍状况,研究市场监管变得非常重要。本文概述了特里普拉监管市场的现状、成长与发展、总体表现、存在的问题和前景。它几乎没有为初级生产者提供从农业监管市场获得最佳回报的指导方针。本文还概述了它们(受监管市场)在21世纪的未来作用。
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引用次数: 0
Service Quality Of Industrial Parks In The View Of Foreign Direct Investment Firms 外商直接投资企业视角下的工业园区服务质量研究
Q4 Business, Management and Accounting Pub Date : 2019-11-20 DOI: 10.26643/rb.v118i11.11254
N. Ngan, B. Khoi
This research aims to assess the service quality of industrial parks (IP) in the view of FDI (foreign direct investment) firms in Vietnam. Data was collected from 270 FDI firms in Vietnam - Singapore Industrial Parks (VSIP) in Vietnam. The proposed research model was based on researches on service quality. Cronbach's Alpha Average Variance Extracted (Pvc),rho (ρA), and Composite Reliability (Pc) tested the reliability and validity of the scale. The analysis results showed that four factors were affecting the servicequality of industrial park in Vietnam being tangibleof VSIP, reliability of VSIP, the empathyof FDI investors, and their assurance. The responsivenessof VSIP did not affect the servicequality of the industrial park. Contents of the article focus on two main issues: the analysis framework of the quantitative model and implicating results todevelop the industrial park services. The limitation of the research was only in VSIP in Vietnam.
本研究旨在从越南外国直接投资企业的角度评估工业园区的服务质量。数据是从越南的270家外国直接投资公司收集的——越南的新加坡工业园区(VSIP)。所提出的研究模型是基于对服务质量的研究。Cronbach的阿尔法平均方差提取(Pvc)、ρ(ρA)和综合信度(Pc)检验了量表的信度和有效性。分析结果表明,影响越南工业园区服务质量的四个因素是VSIP的重要性、VSIP的可靠性、外国直接投资投资者的同情心及其保证。VSIP的响应没有影响工业园区的服务质量。文章的内容集中在两个主要问题上:定量模型的分析框架和发展工业园区服务的隐含结果。研究的局限性仅限于越南的VSIP。
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引用次数: 1
期刊
Restaurant Business
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