Pub Date : 2019-10-18DOI: 10.26643/rb.v118i10.9319
David Damiyano, N. Dorasamy
The research study sought to investigate the relationship between access to credit and gender in urban areas of Zimbabwe in which the informal sector is larger than the formal sector. In order to achieve this, the study used the Grameen Theory of micro-lending in Bangladesh, the MC2 theory and ROSCAs theories. The study used secondary data obtained from ZIMSTATS, World Bank, Confederation of Zimbabwe Industries (CZI), the Wisrod website and other publications. E-Views was used to analyze the data using Ordinary Least Squares (OLS) for estimation. The results obtained revealed that gender and age of the client are insignificant in determining accessibility of credit from MFIs. Work attendance, loan repayment ability and profit per day have a positive relationship with access to credit; and firm age has a negative relationship with access to credit in Zimbabwe. In light of these results, the study recommended the government to increase access of credit so as to increase economic activity where there is a large informal sector. In addition, it also recommended that the government should implement policies which enable the participation of women and also use credit creation multipliers as a way to increase economic activity leading to economic growth.
{"title":"Gender And Access To Credit In Micro And Small Enterprises In Mutare, Zimbabwe","authors":"David Damiyano, N. Dorasamy","doi":"10.26643/rb.v118i10.9319","DOIUrl":"https://doi.org/10.26643/rb.v118i10.9319","url":null,"abstract":"The research study sought to investigate the relationship between access to credit and gender in urban areas of Zimbabwe in which the informal sector is larger than the formal sector. In order to achieve this, the study used the Grameen Theory of micro-lending in Bangladesh, the MC2 theory and ROSCAs theories. The study used secondary data obtained from ZIMSTATS, World Bank, Confederation of Zimbabwe Industries (CZI), the Wisrod website and other publications. E-Views was used to analyze the data using Ordinary Least Squares (OLS) for estimation. The results obtained revealed that gender and age of the client are insignificant in determining accessibility of credit from MFIs. Work attendance, loan repayment ability and profit per day have a positive relationship with access to credit; and firm age has a negative relationship with access to credit in Zimbabwe. In light of these results, the study recommended the government to increase access of credit so as to increase economic activity where there is a large informal sector. In addition, it also recommended that the government should implement policies which enable the participation of women and also use credit creation multipliers as a way to increase economic activity leading to economic growth.","PeriodicalId":35351,"journal":{"name":"Restaurant Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44024256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-18DOI: 10.26643/rb.v118i10.9318
N. Ngan, B. Khoi
The purpose of the paper was to investigate the factors that influenced the intention to use coffee by using Adanco software. Survey data was collected from 284 consumers living in Ho Chi Minh City, Vietnam. The research model was proposed from the studies of the behavioral intention. The reliability and validity of the scale were tested by Cronbach's Alpha, Average Variance Extracted (Pvc) and Composite Reliability (Pc). PLS-SEM showed that intention to use coffee was affected by some components of the intention to use coffee.
{"title":"Using Adanco Software To Examine The Intention To Use Coffee. Evidence From Vietnam","authors":"N. Ngan, B. Khoi","doi":"10.26643/rb.v118i10.9318","DOIUrl":"https://doi.org/10.26643/rb.v118i10.9318","url":null,"abstract":"The purpose of the paper was to investigate the factors that influenced the intention to use coffee by using Adanco software. Survey data was collected from 284 consumers living in Ho Chi Minh City, Vietnam. The research model was proposed from the studies of the behavioral intention. The reliability and validity of the scale were tested by Cronbach's Alpha, Average Variance Extracted (Pvc) and Composite Reliability (Pc). PLS-SEM showed that intention to use coffee was affected by some components of the intention to use coffee.","PeriodicalId":35351,"journal":{"name":"Restaurant Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42074719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-18DOI: 10.26643/rb.v118i10.9315
M. Shani, Layth Ali Hammadi AL-Tameeme, Sikna Swadi Wadi
The purpose of this research is to know the effect of the future accounting information and the predictability provided by that information in enhancing the financial viability of the economic units and identifying the financial feasibility and importance of the economic units in terms of guiding the owners of capital to take the right investment decision.This research was conducted in one of the investment projects for the production of iron located in the city of Baghdad, the region of Awrig , The most important conclusion of this study is that for the financial feasibility study it is important to estimate the success of the project by determining the expected returns compared to the expected costs.
{"title":"The Role Of Accounting Information In Enhancing The Financial Feasibility Of Economic Units","authors":"M. Shani, Layth Ali Hammadi AL-Tameeme, Sikna Swadi Wadi","doi":"10.26643/rb.v118i10.9315","DOIUrl":"https://doi.org/10.26643/rb.v118i10.9315","url":null,"abstract":"The purpose of this research is to know the effect of the future accounting information and the predictability provided by that information in enhancing the financial viability of the economic units and identifying the financial feasibility and importance of the economic units in terms of guiding the owners of capital to take the right investment decision.This research was conducted in one of the investment projects for the production of iron located in the city of Baghdad, the region of Awrig , The most important conclusion of this study is that for the financial feasibility study it is important to estimate the success of the project by determining the expected returns compared to the expected costs.","PeriodicalId":35351,"journal":{"name":"Restaurant Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45546436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-18DOI: 10.26643/rb.v118i10.9326
S. Abdulla, Gamal S. A. Khalifa, A. Abuelhassan, Abhijit Ghosh
In this study, the researchers have proposed, developed and tested a novel model which highlighted the effect of the Destination Service Quality (DSQ) dimensions (like local transport, accommodation, cleanliness, hospitality, different activities, airport, language communication services) on the tourist intention to revisit, via the mediating role played by tourist satisfaction, in UAE’s tourism industry. For this purpose, the researchers distributed 700 questionnaires amongst the international tourists visiting Dubai. 565 of the 700 (i.e., 80.71%) of the valid tourist questionnaires were returned. Results indicated that the study constructs were very reliable and displayed the convergent and discriminated validity. Thereafter, the researcher carried out the SEM for testing all research hypotheses. The findings have supported all the study’s hypotheses (direct and indirect relationships). The destination marketers, planners and managers must investigate all dimensions for developing better marketing and operational strategies. Finally, theoretical and managerial implications were discussed.
{"title":"Antecedents of Dubai Revisit Intention: The Role of Destination Service Quality and Tourist Satisfaction","authors":"S. Abdulla, Gamal S. A. Khalifa, A. Abuelhassan, Abhijit Ghosh","doi":"10.26643/rb.v118i10.9326","DOIUrl":"https://doi.org/10.26643/rb.v118i10.9326","url":null,"abstract":"In this study, the researchers have proposed, developed and tested a novel model which highlighted the effect of the Destination Service Quality (DSQ) dimensions (like local transport, accommodation, cleanliness, hospitality, different activities, airport, language communication services) on the tourist intention to revisit, via the mediating role played by tourist satisfaction, in UAE’s tourism industry. For this purpose, the researchers distributed 700 questionnaires amongst the international tourists visiting Dubai. 565 of the 700 (i.e., 80.71%) of the valid tourist questionnaires were returned. Results indicated that the study constructs were very reliable and displayed the convergent and discriminated validity. Thereafter, the researcher carried out the SEM for testing all research hypotheses. The findings have supported all the study’s hypotheses (direct and indirect relationships). The destination marketers, planners and managers must investigate all dimensions for developing better marketing and operational strategies. Finally, theoretical and managerial implications were discussed.","PeriodicalId":35351,"journal":{"name":"Restaurant Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42442859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-18DOI: 10.26643/rb.v118i10.9333
N. H. Bamata, K. Govender
Start-up entrepreneurs in South Africa do not move from the stage of existence and survival to growth to maturity/ In order for Start-up businesses to have a competitive advantage, they have to grow beyond the survival stage and keep on growing. Despite the availability of external finance, access to finance from banks has been identified as the main challenge to the establishment and growth of SME Start-ups in South Africa. The aim of this study is toinvestigate the determinants of start-up awareness to improve access to finance from banks by Start-up entrepreneurs in Pietermaritzburg, the capital city of KwaZulu-Natal province in South Africa. Data was collected through self-administrated questionnaires from a random sample of 253 respondents being members of the Chamber of Commerce in the capital city of one of the largest provinces in South Africa.The results from inferential statistical analysis revealed that start-up awareness factors such as conducting a feasibility study, finding a good location, knowing the amount of seed capital needed, developing a business strategy, a business plan, and business model as well as the source of seed capital, are significant determinants of access to bank financing by start-up entrepreneurs.Thus, entrepreneurs should understand the determinants of Start-up awareness in order to improve their ability to access bank finance.
{"title":"Start-up Awareness and Access toFinance: The Case of South African SMEs","authors":"N. H. Bamata, K. Govender","doi":"10.26643/rb.v118i10.9333","DOIUrl":"https://doi.org/10.26643/rb.v118i10.9333","url":null,"abstract":"Start-up entrepreneurs in South Africa do not move from the stage of existence and survival to growth to maturity/ In order for Start-up businesses to have a competitive advantage, they have to grow beyond the survival stage and keep on growing. Despite the availability of external finance, access to finance from banks has been identified as the main challenge to the establishment and growth of SME Start-ups in South Africa. The aim of this study is toinvestigate the determinants of start-up awareness to improve access to finance from banks by Start-up entrepreneurs in Pietermaritzburg, the capital city of KwaZulu-Natal province in South Africa. Data was collected through self-administrated questionnaires from a random sample of 253 respondents being members of the Chamber of Commerce in the capital city of one of the largest provinces in South Africa.The results from inferential statistical analysis revealed that start-up awareness factors such as conducting a feasibility study, finding a good location, knowing the amount of seed capital needed, developing a business strategy, a business plan, and business model as well as the source of seed capital, are significant determinants of access to bank financing by start-up entrepreneurs.Thus, entrepreneurs should understand the determinants of Start-up awareness in order to improve their ability to access bank finance.","PeriodicalId":35351,"journal":{"name":"Restaurant Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41687191","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-18DOI: 10.26643/rb.v118i10.9320
V. Sangeetha, S.Selva Kumari, M. Deena, K. Chandra
In modern days entrepreneurship are increased and they were faced a lot of issues and challenges. Entrepreneur is one who has creative and innovative ideas for a business. The entrepreneurship reduces the unemployment. The Government was encouraged the Entrepreneurs and give award for them. Main objective for these awards is to recognize the business and business man and improve the marketability introduced new products for a market. The Central Government issues award for entrepreneurs who have a age of 40 years and they must be first generation entrepreneurs. They were holding a 51% of equity and ownership of business and then women must individually own 75% or more of the enterprise.
{"title":"A Study On Challenges Faced By Small Scale Entrepreneurship Management In Tirunelveli City","authors":"V. Sangeetha, S.Selva Kumari, M. Deena, K. Chandra","doi":"10.26643/rb.v118i10.9320","DOIUrl":"https://doi.org/10.26643/rb.v118i10.9320","url":null,"abstract":"In modern days entrepreneurship are increased and they were faced a lot of issues and challenges. Entrepreneur is one who has creative and innovative ideas for a business. The entrepreneurship reduces the unemployment. The Government was encouraged the Entrepreneurs and give award for them. Main objective for these awards is to recognize the business and business man and improve the marketability introduced new products for a market. The Central Government issues award for entrepreneurs who have a age of 40 years and they must be first generation entrepreneurs. They were holding a 51% of equity and ownership of business and then women must individually own 75% or more of the enterprise.","PeriodicalId":35351,"journal":{"name":"Restaurant Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44559884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-18DOI: 10.26643/rb.v118i10.9353
M. Zar, Sandeep Poddar, A. Bhaumik
The large population growth, climate change and increasing urbanization are 3 mainfactorsthat globally demand more sustainable developments on energy (electricity), water, space and food. The basicrequirement is energy or electricity. Technologies and thesystem innovationandthe behaviour of stakeholders are mainly supporting to attain sustainable energy. The key stakeholders’ intelligenceregarding the development projects in country is very important to balance the priority of power development with energy securityfor the uninterrupted availability of energy sources at an affordable price with timely investments to supply energy in line with economic developments and sustainable environmental needs.
{"title":"The Intelligence of Key Stakeholder Impacts the Capabilities of the Business in Public Private Partnership","authors":"M. Zar, Sandeep Poddar, A. Bhaumik","doi":"10.26643/rb.v118i10.9353","DOIUrl":"https://doi.org/10.26643/rb.v118i10.9353","url":null,"abstract":"The large population growth, climate change and increasing urbanization are 3 mainfactorsthat globally demand more sustainable developments on energy (electricity), water, space and food. The basicrequirement is energy or electricity. Technologies and thesystem innovationandthe behaviour of stakeholders are mainly supporting to attain sustainable energy. The key stakeholders’ intelligenceregarding the development projects in country is very important to balance the priority of power development with energy securityfor the uninterrupted availability of energy sources at an affordable price with timely investments to supply energy in line with economic developments and sustainable environmental needs.","PeriodicalId":35351,"journal":{"name":"Restaurant Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48725697","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-18DOI: 10.26643/rb.v118i10.9331
Jayanti.G, Dr. V.Selvam
India being a democratic and republic country, has witnessed the biggest indirect tax reform after much exploration, GST bill roll out on 1 April 2017. The concept of this reform is for a unified country-wide tax reform system. Enterprises particularly SMEs are caught in a state of instability. Several taxes such s excise, service tax etc., have been subsumed with a single tax structure. it is the responsibilities of both centre and state government to shoulder the important responsibility to cater the needs of the people and the nation as a whole. The main basis of income to the government is through levy of taxes. To meet the so called socio-economic needs and economic growth, taxes are considered as a main source of revenue for the government. As per Wikipedia “A tax is a mandatory financial charge or some other type of levy imposed upon tax payer by the government in order to fund various public expenditure” it is said that tax payment is mandatory, failure to pay such taxes will be punishable under the law. The Indian tax system is classified as direct and indirect tax. The indirect taxes are levied on purchase, sale, and manufacture of goods and provision of service. The indirect tax on goods and services increases its price, this can lead to inflationary trend. Contribution of indirect taxes to total tax revenue is more than 50% in India, therefore, indirect tax is considered as a major source of tax revenue for the government, which in turn is one of source for GDP growth. Though indirect tax is a major source of revenue, it had lot of hassles. To overcome the major issues of indirect tax system the government of India subsumed most of the indirect tax which in turn gave birth to the concept called Goods and Service Tax.
{"title":"GST - Sway On Small Scale Industries","authors":"Jayanti.G, Dr. V.Selvam","doi":"10.26643/rb.v118i10.9331","DOIUrl":"https://doi.org/10.26643/rb.v118i10.9331","url":null,"abstract":"India being a democratic and republic country, has witnessed the biggest indirect tax reform after much exploration, GST bill roll out on 1 April 2017. The concept of this reform is for a unified country-wide tax reform system. Enterprises particularly SMEs are caught in a state of instability. Several taxes such s excise, service tax etc., have been subsumed with a single tax structure. it is the responsibilities of both centre and state government to shoulder the important responsibility to cater the needs of the people and the nation as a whole. The main basis of income to the government is through levy of taxes. To meet the so called socio-economic needs and economic growth, taxes are considered as a main source of revenue for the government. As per Wikipedia “A tax is a mandatory financial charge or some other type of levy imposed upon tax payer by the government in order to fund various public expenditure” it is said that tax payment is mandatory, failure to pay such taxes will be punishable under the law. The Indian tax system is classified as direct and indirect tax. The indirect taxes are levied on purchase, sale, and manufacture of goods and provision of service. The indirect tax on goods and services increases its price, this can lead to inflationary trend. Contribution of indirect taxes to total tax revenue is more than 50% in India, therefore, indirect tax is considered as a major source of tax revenue for the government, which in turn is one of source for GDP growth. Though indirect tax is a major source of revenue, it had lot of hassles. To overcome the major issues of indirect tax system the government of India subsumed most of the indirect tax which in turn gave birth to the concept called Goods and Service Tax.","PeriodicalId":35351,"journal":{"name":"Restaurant Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48171784","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-18DOI: 10.26643/rb.v118i10.9329
Dr.T. Thirupathi, S. Subhashini
Insurance is a contract between the insurer and the insured where the insurer agrees to compensate for the losses suffered by the insured in return for the payment of specified sum of amount called premium. Insurance Industry in India is a huge sector which contributes much more for the overall development of the country. Using various descriptive statistical tools like mean, standard deviation, ANOVA, correlation coefficient, this research paper analyses and make a comparative study on financial performance of selected life insurance companies in India.
{"title":"A Comparative Financial Performance Analysis Of Selected Life Insurance Companies In India","authors":"Dr.T. Thirupathi, S. Subhashini","doi":"10.26643/rb.v118i10.9329","DOIUrl":"https://doi.org/10.26643/rb.v118i10.9329","url":null,"abstract":" Insurance is a contract between the insurer and the insured where the insurer agrees to compensate for the losses suffered by the insured in return for the payment of specified sum of amount called premium. Insurance Industry in India is a huge sector which contributes much more for the overall development of the country. Using various descriptive statistical tools like mean, standard deviation, ANOVA, correlation coefficient, this research paper analyses and make a comparative study on financial performance of selected life insurance companies in India.","PeriodicalId":35351,"journal":{"name":"Restaurant Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43793020","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2019-10-18DOI: 10.26643/rb.v118i10.9332
C. D. Mudondo, K. Govender
While research has underscored the benefits of social media marketing, organizations including banks, still fail to justify their continued investment on social media marketing, mainly because its impact on customer behaviour remains unclear. Thus, this study aimsto establish the impact of social media marketing (SMM) on Zimbabwean commercial bank customers’ behaviour, from a Social Exchange Theory (SET) perspective. The objectives included determining the influence of the SET determinants inherent in SMM on commercial bank customers’ satisfaction; loyalty and repurchase intentions. A quantitative research approach was used to survey 384 bank customers in Harare and Bulawayo, Zimbabwe, using a structured questionnaire. Descriptive and inferential statistical analyses were conducted using the Statistical Package for Social Sciences program. Structural Equation Modellingrevealed a positive and significant relationship between the perceived social, informational and monetary benefits inherent in SMM and the bank customers’ satisfaction. There was also a significant positive relationship between social connectedness inherent in SMM and the bank customers’ loyalty. Furthermore, significant positive relationships were found between perceived fairness, customer engagement, perceived reciprocity inherent in SMM and bank customers’ trust, while the strength of community ties inherent in SMM is negatively and significantly related to bank customer loyalty. It is thus recommended that marketers take cognizance of the influence of the social exchange theory determinants inherent in social media marketing on customer behaviour, when developing and implementing social media marketing strategies and policies.
{"title":"The Impact of Social Media Marketing on Zimbabwean Commercial Bank Customers Behaviour","authors":"C. D. Mudondo, K. Govender","doi":"10.26643/rb.v118i10.9332","DOIUrl":"https://doi.org/10.26643/rb.v118i10.9332","url":null,"abstract":"While research has underscored the benefits of social media marketing, organizations including banks, still fail to justify their continued investment on social media marketing, mainly because its impact on customer behaviour remains unclear. Thus, this study aimsto establish the impact of social media marketing (SMM) on Zimbabwean commercial bank customers’ behaviour, from a Social Exchange Theory (SET) perspective. The objectives included determining the influence of the SET determinants inherent in SMM on commercial bank customers’ satisfaction; loyalty and repurchase intentions. A quantitative research approach was used to survey 384 bank customers in Harare and Bulawayo, Zimbabwe, using a structured questionnaire. Descriptive and inferential statistical analyses were conducted using the Statistical Package for Social Sciences program. Structural Equation Modellingrevealed a positive and significant relationship between the perceived social, informational and monetary benefits inherent in SMM and the bank customers’ satisfaction. There was also a significant positive relationship between social connectedness inherent in SMM and the bank customers’ loyalty. Furthermore, significant positive relationships were found between perceived fairness, customer engagement, perceived reciprocity inherent in SMM and bank customers’ trust, while the strength of community ties inherent in SMM is negatively and significantly related to bank customer loyalty. It is thus recommended that marketers take cognizance of the influence of the social exchange theory determinants inherent in social media marketing on customer behaviour, when developing and implementing social media marketing strategies and policies.","PeriodicalId":35351,"journal":{"name":"Restaurant Business","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2019-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48344085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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