Pub Date : 2020-12-28DOI: 10.1080/08974438.2020.1860854
Sabrina Tomasi, Concetta Ferrara, F. Perretta, Cristina Frittelloni, A. Cavicchi
Abstract Participatory approaches can play a pivotal role in the fishery sector to stimulate innovation and knowledge exchange among stakeholders and orientation of policy decision making. Starting from these premises, this paper presents a multiple case study based on a EU funded project (namely, ARIEL project, under the egis of the INTERREG VB ADRION Programme 2014–2020) and aimed at promoting technological and non-technological solutions for innovation of small–scale fisheries and aquaculture in some countries of the Adriatic-Ionian Region. Some innovation brokerage events were organized in the first month of 2019, to boost a dialogue between regional stakeholders involved in the fishery sector. This research provides the content analysis of the outcome of the events in order to identify national peculiarities and transnational common points. Implications for marketing strategies and practices are then summarized.
{"title":"Innovation and Knowledge Exchange in Small-Scale Fishery and Aquaculture Sectors: Innovation Brokerage to Shape New Marketing Strategies and Practices","authors":"Sabrina Tomasi, Concetta Ferrara, F. Perretta, Cristina Frittelloni, A. Cavicchi","doi":"10.1080/08974438.2020.1860854","DOIUrl":"https://doi.org/10.1080/08974438.2020.1860854","url":null,"abstract":"Abstract Participatory approaches can play a pivotal role in the fishery sector to stimulate innovation and knowledge exchange among stakeholders and orientation of policy decision making. Starting from these premises, this paper presents a multiple case study based on a EU funded project (namely, ARIEL project, under the egis of the INTERREG VB ADRION Programme 2014–2020) and aimed at promoting technological and non-technological solutions for innovation of small–scale fisheries and aquaculture in some countries of the Adriatic-Ionian Region. Some innovation brokerage events were organized in the first month of 2019, to boost a dialogue between regional stakeholders involved in the fishery sector. This research provides the content analysis of the outcome of the events in order to identify national peculiarities and transnational common points. Implications for marketing strategies and practices are then summarized.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1860854","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42770479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-22DOI: 10.1080/08974438.2020.1860855
M. Lawley, D. Birch, D. Dean
Abstract Consumers are increasingly relying on quality assurance indicators when purchasing agriproducts like fish, where they lack the confidence and ability to judge quality. Any industry quality scheme should start with an understanding of the product attributes consumers value. This paper explores Australian consumers’ perceptions of quality in relation to fish in general and barramundi specifically, using data from a national online survey of 2,061 consumers. Analysis of two open-ended questions and a perceptual mapping exercise indicate consumers value both intrinsic attributes such as freshness, color and smell, and extrinsic attributes such as origin and price. These results present the Australian barramundi industry with a starting point to develop a consumer-based quality framework and ensure consistent quality as valued by consumers.
{"title":"Toward a Quality Framework: Exploring Consumer Perceptions of Barramundi","authors":"M. Lawley, D. Birch, D. Dean","doi":"10.1080/08974438.2020.1860855","DOIUrl":"https://doi.org/10.1080/08974438.2020.1860855","url":null,"abstract":"Abstract Consumers are increasingly relying on quality assurance indicators when purchasing agriproducts like fish, where they lack the confidence and ability to judge quality. Any industry quality scheme should start with an understanding of the product attributes consumers value. This paper explores Australian consumers’ perceptions of quality in relation to fish in general and barramundi specifically, using data from a national online survey of 2,061 consumers. Analysis of two open-ended questions and a perceptual mapping exercise indicate consumers value both intrinsic attributes such as freshness, color and smell, and extrinsic attributes such as origin and price. These results present the Australian barramundi industry with a starting point to develop a consumer-based quality framework and ensure consistent quality as valued by consumers.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1860855","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46976616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-06DOI: 10.1080/08974438.2020.1846654
S. Denver, Jonas Nordström, T. Christensen
Abstract It has repeatedly been shown that consumers consider the higher price of organic produce to be a barrier to buying organic food products. The present paper therefore asks whether organic consumption affects consumers’ actual total food expenditures. Food purchase data for a panel of Danish households during 2006–2014 were used to compare the total food expenditures of different organic household segments. A fixed effects model and a cross-section model both indicated that although food expenditures rose slightly with organic consumption, the increase was considerably less than had been suggested by organic price premiums at product level.
{"title":"The Budgetary Implications of Being an Organic Consumer","authors":"S. Denver, Jonas Nordström, T. Christensen","doi":"10.1080/08974438.2020.1846654","DOIUrl":"https://doi.org/10.1080/08974438.2020.1846654","url":null,"abstract":"Abstract It has repeatedly been shown that consumers consider the higher price of organic produce to be a barrier to buying organic food products. The present paper therefore asks whether organic consumption affects consumers’ actual total food expenditures. Food purchase data for a panel of Danish households during 2006–2014 were used to compare the total food expenditures of different organic household segments. A fixed effects model and a cross-section model both indicated that although food expenditures rose slightly with organic consumption, the increase was considerably less than had been suggested by organic price premiums at product level.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1846654","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47818715","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-12-06DOI: 10.1080/08974438.2020.1848689
Valeeratana K. Sinsawasdi, Chutamas Jayuutdiskul, Prangmilint Montriwat, K. Kwanbunjan
Abstract Focus group interviews of parents of 10- to 12-year-old children in Bangkok, Thailand, were conducted to understand how they made milk and yogurt purchase decisions. The transcript analysis indicated five key themes with no differences observed among socioeconomic status groups. These themes revealed the societal value of being tall; and a firm belief that the consumption of milk, but not yogurt, helped to increase final adult height. Overall, parents had low confidence in their buying decisions. These findings may assist both policymakers and the dairy industry in improving food labeling and developing consumer communication strategies.
{"title":"Milk Buying Decision for Preadolescents Reflects Societal Value of Being Tall: A Focus-Group Study of Parents in Bangkok","authors":"Valeeratana K. Sinsawasdi, Chutamas Jayuutdiskul, Prangmilint Montriwat, K. Kwanbunjan","doi":"10.1080/08974438.2020.1848689","DOIUrl":"https://doi.org/10.1080/08974438.2020.1848689","url":null,"abstract":"Abstract Focus group interviews of parents of 10- to 12-year-old children in Bangkok, Thailand, were conducted to understand how they made milk and yogurt purchase decisions. The transcript analysis indicated five key themes with no differences observed among socioeconomic status groups. These themes revealed the societal value of being tall; and a firm belief that the consumption of milk, but not yogurt, helped to increase final adult height. Overall, parents had low confidence in their buying decisions. These findings may assist both policymakers and the dairy industry in improving food labeling and developing consumer communication strategies.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1848689","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44527521","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-27DOI: 10.1080/08974438.2020.1845904
E. Chao, G. T. Uhagile
Abstract Research on green products has been extensively developed recently but there is less that is known with respect to consumer perception toward those products especially in emerging markets. The cross-cultural studies have indicated a significant degree of differences between and within these markets, a fact that is expected to provide unique insights for other established theories. This study therefore aimed at examining the consumer perceptions and intentions in buying green food products, with a case of Tanzania (one of the fastest emerging markets of Africa). Quantitative data were collected in a cross-sectional manner, using a well-structured questionnaire with a sample of 399 respondents. Study findings reveal that consumers’ intention to buy is highly influenced by their health benefit perceptions on green food products. Food quality and its safety were also found to be good predictors of consumers’ buying intention that affect it positively contrary to price which influenced the same negatively.
{"title":"Consumer Perceptions and Intentions Toward Buying Green Food Products: A Case of Tanzania","authors":"E. Chao, G. T. Uhagile","doi":"10.1080/08974438.2020.1845904","DOIUrl":"https://doi.org/10.1080/08974438.2020.1845904","url":null,"abstract":"Abstract Research on green products has been extensively developed recently but there is less that is known with respect to consumer perception toward those products especially in emerging markets. The cross-cultural studies have indicated a significant degree of differences between and within these markets, a fact that is expected to provide unique insights for other established theories. This study therefore aimed at examining the consumer perceptions and intentions in buying green food products, with a case of Tanzania (one of the fastest emerging markets of Africa). Quantitative data were collected in a cross-sectional manner, using a well-structured questionnaire with a sample of 399 respondents. Study findings reveal that consumers’ intention to buy is highly influenced by their health benefit perceptions on green food products. Food quality and its safety were also found to be good predictors of consumers’ buying intention that affect it positively contrary to price which influenced the same negatively.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-11-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1845904","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46396145","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-19DOI: 10.1080/08974438.2020.1846653
Jyoti Vohra, Pavleen Soni
Abstract The present study seeks to identify whether mothers perceive the effect of in-store food promotional strategies on food shopping behavior of children and mediate this impact by using feeding practices. Data have been collected from 473 mothers of children in the age category 4–11 years from Punjab (India). The mothers are found to use multiple feeding practices because they recognize that the use of in-store food promotional strategies have negative effects on the health of children. They use “teaching about nutrition” and “food as a reward” practices because they find rampant use of in-store food promotional strategies.
{"title":"Maternal Mediation of Retail Food Promotions Directed at Children","authors":"Jyoti Vohra, Pavleen Soni","doi":"10.1080/08974438.2020.1846653","DOIUrl":"https://doi.org/10.1080/08974438.2020.1846653","url":null,"abstract":"Abstract The present study seeks to identify whether mothers perceive the effect of in-store food promotional strategies on food shopping behavior of children and mediate this impact by using feeding practices. Data have been collected from 473 mothers of children in the age category 4–11 years from Punjab (India). The mothers are found to use multiple feeding practices because they recognize that the use of in-store food promotional strategies have negative effects on the health of children. They use “teaching about nutrition” and “food as a reward” practices because they find rampant use of in-store food promotional strategies.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-11-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1846653","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49357919","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-06DOI: 10.1080/08974438.2020.1844108
L. N. Pereira, J. Mendes, D. Schrama, P. Rodrigues
Abstract This study explores the demand-side perspective on the factors influencing the willingness to pay (WTP) premium price for fish with a low allergenic potential (FWLAP). A survey to assess consumers’ behavior and preferences for fish products was implemented in a representative sample of the Portuguese general population (n = 640). The contingent valuation method was applied to elicit consumers’ WTP. Results indicated that only half of the consumers were willing to pay higher prices for FWLAP. Econometric results suggested that WTP for FWLAP is explained by the presence of fish-allergy pathologies in the household, and the fish unique characteristics and quality.
{"title":"Consumers’ Willingness to Pay for Fish with a Low Allergenic Potential","authors":"L. N. Pereira, J. Mendes, D. Schrama, P. Rodrigues","doi":"10.1080/08974438.2020.1844108","DOIUrl":"https://doi.org/10.1080/08974438.2020.1844108","url":null,"abstract":"Abstract This study explores the demand-side perspective on the factors influencing the willingness to pay (WTP) premium price for fish with a low allergenic potential (FWLAP). A survey to assess consumers’ behavior and preferences for fish products was implemented in a representative sample of the Portuguese general population (n = 640). The contingent valuation method was applied to elicit consumers’ WTP. Results indicated that only half of the consumers were willing to pay higher prices for FWLAP. Econometric results suggested that WTP for FWLAP is explained by the presence of fish-allergy pathologies in the household, and the fish unique characteristics and quality.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1844108","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48386276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-02DOI: 10.1080/08974438.2020.1838385
F. Zeleke, G. Kassie, J. Haji, Belayneh Legesse
Abstract This study elicits farmers’ preferences and estimates their willingness to pay (WTP) for selected small ruminant market facilities in Ethiopia. Data were generated using choice experiments from 360 randomly selected farmers. Using the generalized multinomial logit (G-MNL) model, we show that temporary holding barn, toilets, veterinary clinic, watering troughs and feed shops are the facilities small ruminant keepers are most interested in central Ethiopia. In relative terms, the farmers are willing to pay a premium of 1.77, 1.74, 1.23, 1.09, 2.0 and 2.27 times higher for holding barns than for watering troughs, feed shops, veterinary clinics, toilets in the markets, fenced market sheds and unfenced market sheds, respectively. This evidence informs the national agenda of transforming the livestock sector and in particular the livestock market and marketing development initiatives of the country.
{"title":"Preference and Willingness to Pay for Small Ruminant Market Facilities in the Central Highlands of Ethiopia","authors":"F. Zeleke, G. Kassie, J. Haji, Belayneh Legesse","doi":"10.1080/08974438.2020.1838385","DOIUrl":"https://doi.org/10.1080/08974438.2020.1838385","url":null,"abstract":"Abstract This study elicits farmers’ preferences and estimates their willingness to pay (WTP) for selected small ruminant market facilities in Ethiopia. Data were generated using choice experiments from 360 randomly selected farmers. Using the generalized multinomial logit (G-MNL) model, we show that temporary holding barn, toilets, veterinary clinic, watering troughs and feed shops are the facilities small ruminant keepers are most interested in central Ethiopia. In relative terms, the farmers are willing to pay a premium of 1.77, 1.74, 1.23, 1.09, 2.0 and 2.27 times higher for holding barns than for watering troughs, feed shops, veterinary clinics, toilets in the markets, fenced market sheds and unfenced market sheds, respectively. This evidence informs the national agenda of transforming the livestock sector and in particular the livestock market and marketing development initiatives of the country.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1838385","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45032262","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-11-02DOI: 10.1080/08974438.2020.1835779
Gøril Voldnes, I. Pleym, T. Ageeva, Siril Alm, Thomas Nyrud, J. Rosnes
Abstract This review presents the current status of knowledge on e-commerce trade of groceries, and perishable foods, and offers highlights of the different important aspects crucial for trading quality seafood through e-commerce channels. The perishable nature of seafood requires particular care to maintain its quality and nutritional content throughout the supply chain to avoid waste and losses. E-commerce of grocery goods is increasing and knowledge about what is needed to secure the quality of highly perishable products through e-commerce channels is lacking. This involves knowledge into several disciplines. Thus, a cross-disciplinary search through 35 databases was conducted that revealed 2575 articles using different search words relevant for the diverse disciplines in combination with e-commerce. Results reveal limited focus on seafood and e-commerce and need for greater cross-disciplinary research attention in the future.
{"title":"E-commerce of Seafood – A Review of Existing Research","authors":"Gøril Voldnes, I. Pleym, T. Ageeva, Siril Alm, Thomas Nyrud, J. Rosnes","doi":"10.1080/08974438.2020.1835779","DOIUrl":"https://doi.org/10.1080/08974438.2020.1835779","url":null,"abstract":"Abstract This review presents the current status of knowledge on e-commerce trade of groceries, and perishable foods, and offers highlights of the different important aspects crucial for trading quality seafood through e-commerce channels. The perishable nature of seafood requires particular care to maintain its quality and nutritional content throughout the supply chain to avoid waste and losses. E-commerce of grocery goods is increasing and knowledge about what is needed to secure the quality of highly perishable products through e-commerce channels is lacking. This involves knowledge into several disciplines. Thus, a cross-disciplinary search through 35 databases was conducted that revealed 2575 articles using different search words relevant for the diverse disciplines in combination with e-commerce. Results reveal limited focus on seafood and e-commerce and need for greater cross-disciplinary research attention in the future.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-11-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1835779","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48104239","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-10-29DOI: 10.1080/08974438.2020.1840475
Petek Tosun, M. Yanar, Selime Sezgin, Nimet Uray
Abstract Food consumption affects the environment because it requires the usage of water, land, and oil resources. In particular, the consumption of red meat is associated with sustainability issues. Replacing meat with plant-based meat substitutes offers a useful way of reducing the burden that meat consumption places on the environment and dealing with issues regarding animal welfare. However, consumer acceptance of such products is low in some countries. The purpose of this paper is to clarify consumer attitudes toward meat substitutes and discuss them from a marketing perspective. The findings of this study, which are based on content analyses of web forums in Turkey, indicate that negative consumer perceptions can be categorized into three main dimensions: unhealthy, unusual, and tasteless. A marketing perceptive is used to discuss the findings.
{"title":"Meat Substitutes in Sustainability Context: A Content Analysis of Consumer Attitudes","authors":"Petek Tosun, M. Yanar, Selime Sezgin, Nimet Uray","doi":"10.1080/08974438.2020.1840475","DOIUrl":"https://doi.org/10.1080/08974438.2020.1840475","url":null,"abstract":"Abstract Food consumption affects the environment because it requires the usage of water, land, and oil resources. In particular, the consumption of red meat is associated with sustainability issues. Replacing meat with plant-based meat substitutes offers a useful way of reducing the burden that meat consumption places on the environment and dealing with issues regarding animal welfare. However, consumer acceptance of such products is low in some countries. The purpose of this paper is to clarify consumer attitudes toward meat substitutes and discuss them from a marketing perspective. The findings of this study, which are based on content analyses of web forums in Turkey, indicate that negative consumer perceptions can be categorized into three main dimensions: unhealthy, unusual, and tasteless. A marketing perceptive is used to discuss the findings.","PeriodicalId":35464,"journal":{"name":"Journal of International Food and Agribusiness Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2020-10-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/08974438.2020.1840475","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49267256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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