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The role of self-brand connection to mediate the effect of customer satisfaction on repurchase intention in moderation of lovemark 自我品牌联系在顾客满意对爱唛再购买意愿的中介作用
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.4.009
Ni Ketut Seminari, I. Rahyuda, I. P. Sukaatmadja, T. Sukawati
Repurchasing in the future reflects the success of a business that can build customer loyalty, which happens because the company can meet the needs and expectations of consumers. The dynamics of changes in consumer behavior in choosing products encourage companies to be able to provide satisfying products. Satisfied consumers will feel a bond with the product. Purpose of the study is to examine Self-Brand Connection (SBC) as a mediating variable between customer satisfaction on repurchase intention and the role of love mark in moderating SBC for intention to repurchase. The sample used in the study was 210 and analysed quantitatively via SmartPLS3. The study found that customer satisfaction affects repurchase intentions. Customer satisfaction positively affects self-brand connection. The SBC affects repurchase intention. Love for culinary brands cannot moderate self-brand connection on repurchase intention. Brand respect can moderate SBC on repurchase intention.
未来的再购买反映了一个企业的成功,它可以建立客户忠诚度,这是因为公司能够满足消费者的需求和期望。消费者在选择产品时行为的动态变化促使公司能够提供令人满意的产品。满意的消费者会对产品产生一种归属感。本研究的目的是检验自我品牌联系作为顾客满意对再购买意愿的中介变量,以及爱标记在自我品牌联系对再购买意愿的调节作用。研究中使用的样本为210个,并通过SmartPLS3进行定量分析。研究发现,顾客满意度会影响再购买意愿。顾客满意度正向影响自我品牌连接。SBC影响回购意愿。对烹饪品牌的喜爱不能调节自我品牌联系对再购买意愿的影响。品牌尊重可以调节SBC对回购意愿的影响。
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引用次数: 1
Using cloud computing services to enhance competitive advantage of commercial organizations 利用云计算服务增强商业组织的竞争优势
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.4.003
H. Abusaimeh, Abdel-Aziz Ahmad Sharabati, Suliman Mahmoud Asha
Using advanced technology in business has created hyper-competition among organizations to satisfy customers' needs. Using advanced technology aims to provide customers with quality products/services at suitable prices in the right place better than competitors. Therefore, the current study's purpose is to explore the influence of cloud computing services on Jordanian commercial organizations’ competitive advantages, organizations which use cloud computing services. The study uses quantitative, cause-effect, and cross-sectional methods and uses a convenience sampling approach to collect the data by questionnaire from 111 managers and/or owners of commercial organizations. The collected questionnaires are examined and inserted into SPSS. The instrument validity, normal distribution, and reliability are verified, then descriptive analysis is performed, the relationship between independent and dependent variables is tested, and finally multiple regressions are used to test the hypotheses. The findings indicate that commercial organizations are concerned about cloud computing services as well as competitive advantage sub-variables. The results also show that there was a significantly strong correlation between cloud computing services and competitive advantage. Moreover, cloud computing services influence the dimensions of competitive advantages (quality, cost, reliability, innovation, and responsiveness) of commercial organizations, where cloud computing services have the most significant influence on quality followed by cost and responsiveness, respectively. However, cloud computing services do not significantly influence innovation and reliability. Finally, the study recommends doing comparable research on other sectors, and industries as well as in other countries to test the results' generalizability.
在商业中使用先进的技术已经在组织之间创造了满足客户需求的激烈竞争。采用先进的技术,旨在为客户提供优质的产品/服务,以合适的价格在合适的地方比竞争对手。因此,本研究的目的是探讨云计算服务对约旦商业组织竞争优势的影响,这些组织使用云计算服务。本研究采用定量、因果关系和横断面方法,并采用方便的抽样方法,对111名商业组织的经理和/或所有者进行问卷调查,收集数据。将收集到的调查问卷进行检查并插入SPSS。对工具的效度、正态分布和信度进行验证,然后进行描述性分析,检验自变量和因变量之间的关系,最后使用多元回归对假设进行检验。调查结果表明,商业组织关心云计算服务以及竞争优势子变量。研究结果还表明,云计算服务与竞争优势之间存在显著的强相关性。此外,云计算服务影响商业组织的竞争优势维度(质量、成本、可靠性、创新和响应能力),其中云计算服务对质量的影响最大,其次是成本和响应能力。然而,云计算服务对创新和可靠性没有显著影响。最后,该研究建议对其他部门和行业以及其他国家进行可比研究,以检验结果的普遍性。
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引用次数: 0
Factors affecting middle eastern countries' intention to use financial technology 影响中东国家使用金融科技意愿的因素
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.5.006
Mohammad Abdel Mohsen Al-Afeef, B. Fraihat, Hamzeh Alhawamdeh, H. Hijazi, Mohammad Ali Al-Afeef, Maher Nawasr, A. Rabi
Financial technology, also known as Fintech, continues to transform the financial services sector globally. Fintech adoption has been delayed in some places, particularly in the Middle East, despite the potential positive benefits. This study investigates the mediating effect of perceived ease of use on the relationship between seamless transactions, financial risk, legal risk, security risk, perceived risk, and the intention to use financial technology in Middle Eastern countries. Data was collected from 500 respondents from five Middle Eastern countries (Jordan, Kuwait, Saudi Arabia, Qatar, and the United Arab Emirates) using a structured questionnaire, and partial least squares structural equation modelling (PLS-SEM) was used to test the research model. The findings demonstrate that perceived ease of use strongly mediates the links between seamless transactions, financial risk, legal risk, security risk, perceived risk, and the intention to use financial technology. The study shed light on the significance of perceived ease of use in influencing people's intention to utilize financial technology as well as the function it serves in minimizing the effects of perceived risks. The findings of this study could be useful for financial technology companies operating in Middle Eastern countries, policymakers, and researchers interested in the adoption of financial technology.
金融科技,也被称为Fintech,继续改变着全球金融服务业。在一些地方,尤其是中东地区,金融科技的采用被推迟了,尽管它有潜在的积极好处。本研究考察了感知易用性对中东国家无缝交易、金融风险、法律风险、安全风险、感知风险与金融技术使用意愿之间关系的中介作用。数据来自五个中东国家(约旦、科威特、沙特阿拉伯、卡塔尔和阿拉伯联合酋长国)的500名受访者,采用结构化问卷,并使用偏最小二乘结构方程模型(PLS-SEM)对研究模型进行检验。研究结果表明,感知易用性在无缝交易、金融风险、法律风险、安全风险、感知风险和使用金融技术的意愿之间的联系中起着重要的中介作用。该研究揭示了感知易用性在影响人们使用金融技术的意愿方面的重要性,以及它在最大限度地减少感知风险影响方面的作用。本研究的结果可能对在中东国家运营的金融科技公司、政策制定者和对采用金融科技感兴趣的研究人员有用。
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引用次数: 1
A new model for security analysis of network anomalies for IoT devices 物联网设备网络异常安全分析新模型
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.5.001
Mohammad Al Rawajbeh, Wael Alzyadat, K. Kaabneh, Suha Afaneh, Dima Farhan Alrwashdeh, Hamdah Samih Albayaydah, ssam Hamad AlHadid
In the era of IoT gaining traction, attacks on IoT-enabled devices are the order of the day that emanates the need for more protected IoT networks. IoT's key feature deals with massive amounts of data sensed by numerous heterogeneous IoT devices. Numerous machine learning techniques are used to collect data from different types of sensors on the objects and transform them into information relevant to the application. Furthermore, business and data analytics algorithms help in event prediction based on observed behavior and information. Routing information securely over the internet with limited resources in IoT applications is a key problem. The study proposes a model for detecting network anomalies in IoT devices to enhance the security of the devices. The study employed the IoT Botnet dataset, and K-fold cross-validation tests were used for validating the values of evaluation metrics. The average values of Accuracy, Precision, Recall, and F Score was 97.4.
在物联网获得牵引力的时代,对支持物联网的设备的攻击是当今的秩序,这引发了对更多受保护的物联网网络的需求。物联网的主要功能是处理由众多异构物联网设备感知的大量数据。许多机器学习技术用于从物体上不同类型的传感器收集数据,并将其转换为与应用相关的信息。此外,业务和数据分析算法有助于基于观察到的行为和信息进行事件预测。在物联网应用中,利用有限的资源在互联网上安全地路由信息是一个关键问题。该研究提出了一种检测物联网设备网络异常的模型,以增强设备的安全性。该研究采用物联网僵尸网络数据集,并使用K-fold交叉验证测试来验证评估指标的值。正确率、精密度、召回率和F得分的平均值为97.4。
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引用次数: 1
Applying information technology to maximize resources for investment and development of airport infrastructure in Vietnam 运用信息技术,为越南机场基础设施的投资和发展提供最大限度的资源
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.6.009
Lan Luu Thi Phuong, V. Nguyễn, Thanh Thuy Cu
This study aimed to quantify the relationship between factors influencing the investment outcomes of airport infrastructure development in Vietnam. On that premise, suggesting the ideas for applying information technology systems to maximize resources to improve investment outcomes in Vietnam's airport infrastructure development. Data for the study were gathered from the Airports Corporation of Vietnam's annual report and a survey of 316 officials involved in the investment and development of airport infrastructure in Vietnam. The linear regression model is used to quantify the impact of various factors. According to the research findings, the most influential variable according to the survey subject's opinion is the contractor (NT), with an adjusted beta coefficient value of roughly 0.3915.
本研究旨在量化影响越南机场基础设施发展投资结果的因素之间的关系。在此前提下,提出了应用信息技术系统最大化资源以改善越南机场基础设施发展投资成果的想法。这项研究的数据来自越南机场公司的年度报告,以及对参与越南机场基础设施投资和发展的316名官员的调查。采用线性回归模型对各因素的影响进行量化。根据研究结果,根据调查对象的意见,影响最大的变量是承包商(NT),其调整后的贝塔系数值约为0.3915。
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引用次数: 0
Impact of digital marketing on consumer behavior: A quantitative analysis on fast fashion industry in the KSA 数字营销对消费者行为的影响:对沙特快时尚产业的定量分析
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.5.018
Abdullah F. Alnaim, Abbas N. Albarq
The aim of this study is to examine the impact of digital marketing on consumer behavior in the fast fashion industry in the Kingdom of Saudi Arabia (KSA). The fast fashion industry has been growing rapidly in the KSA, and digital marketing has played a significant role in changing consumer behavior in this industry. The study adopted a quantitative research design and used online surveys as the primary data collection method. The sample consisted of a convenient sample of participants who had purchased fast fashion products in the KSA. The data was analyzed using various statistical methods, including descriptive statistics, correlation analysis, and regression analysis. This study's findings shed new light on how digital marketing has affected customer behavior in the fast fashion sector in the KSA. Consumers in the KSA have a good reaction to digital marketing methods in the fast fashion industry, and this effect is significant.
本研究的目的是研究数字营销对沙特阿拉伯王国(KSA)快时尚行业消费者行为的影响。快时尚产业在沙特迅速发展,数字营销在改变这个行业的消费者行为方面发挥了重要作用。本研究采用定量研究设计,以在线调查为主要数据收集方法。样本由在KSA购买过快时尚产品的参与者组成。采用描述性统计、相关分析、回归分析等多种统计方法对数据进行分析。这项研究的结果揭示了数字营销如何影响沙特阿拉伯快时尚行业的消费者行为。KSA的消费者对快时尚行业的数字营销方法反应良好,而且这种影响是显著的。
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引用次数: 0
Factors affecting the adoption of e-wallets to enter cashless society: An integration approach 影响电子钱包进入无现金社会的因素:一种整合方法
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.7.007
N. Hashim, T. Chan, Panfeng Li
The Malaysian government actively encourages the development of e-wallets in Malaysia and set a goal to enter a cashless society by 2050. However, the mobile technology that has swept the world does not seem to be developing smoothly in Malaysia. The objective of the study is to investigate the determinants that impact the user behavior of Malaysians in adopting e-wallets and proposes integration theoretical models, namely UTAUT 2, Diffusion of Innovation, and self-efficacy to support the study. Data were collected among 253 Malaysian e-wallet users in the Federal State of Kuala Lumpur. The survey (online questionnaire) was distributed to respondents via QR codes and links as data collection. The PLS-SEM was utilized to test hypothetical relationships. The findings of the study demonstrated that compatibility, hedonic motivation, habits, and self-efficacy have a significant relationship with the user behavior of e-wallets. Self-efficacy was found to be the strongest predictor in influencing the use behavior of e-wallets. Conclusion, implications, and suggestions for future study were also discussed.
马来西亚政府积极鼓励电子钱包在马来西亚的发展,并制定了到2050年进入无现金社会的目标。然而,席卷全球的移动技术在马来西亚的发展似乎并不顺利。本研究的目的是调查影响马来西亚人使用电子钱包的用户行为的决定因素,并提出整合理论模型,即UTAUT 2,创新扩散和自我效能来支持研究。数据是在吉隆坡联邦州的253名马来西亚电子钱包用户中收集的。调查(在线问卷)通过二维码和链接分发给受访者作为数据收集。PLS-SEM被用来检验假设的关系。研究结果表明,兼容性、享乐动机、习惯和自我效能感与电子钱包的用户行为有显著的关系。自我效能感是影响电子钱包使用行为的最强预测因子。结论、意义及对未来研究的建议。
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引用次数: 0
The impact of creative thinking of marketing ideas on the design structure of the modern Jorda-nian advertisement: Evidence from the Jordanian telecommunications companies 营销创意思维对现代约旦广告设计结构的影响:来自约旦电信公司的证据
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.7.005
A. M. Alqudah, Derar Alqudah, Wadi Youssef Asaad AlDaoud, Basim Abbas Ali AlObaydi, Alaa jamil Al Shari, Ahmad Issam Othman Abdulraheem
The study aimed to investigate the impact of creative thinking on marketing ideas and their influence on the structure of modern Jordanian advertisements for telecommunications companies. The methodology involved developing a survey instrument with four independent variables and one dependent variable. The independent variables were Creative Marketing (CM), Marketing Strategy (MS), Online Marketing (OM), and Social Media Marketing (SMM). The dependent variable was the Structure of the Modern Jordanian Advertisement (SMJA). The study population is customers of Jordanian telecommunications companies who reside in Jordan. A sample size of 270 respondents was selected through a convenience sampling method. The data were analyzed using statistical software, such as SPSS and AMOS 27 version, to test the research hypotheses. The results indicate that all four paths are statistically significant. The first hypothesis, which relates to creative marketing, has the highest estimated result of 0.62, while the second, third and the fourth hypotheses have estimated results of 0.152, 0.133, and 0.111, respectively. Overall, the results support the hypothesis that all four marketing domains have a significant impact on SMJA.
该研究旨在调查创造性思维对营销理念的影响及其对现代约旦电信公司广告结构的影响。该方法包括开发一种具有四个自变量和一个因变量的调查工具。自变量为创意营销(CM)、营销策略(MS)、网络营销(OM)和社交媒体营销(SMM)。因变量为现代约旦广告结构(SMJA)。研究对象是居住在约旦的约旦电信公司的客户。采用方便抽样法,选取了270名调查对象。采用SPSS、AMOS 27版等统计软件对数据进行分析,检验研究假设。结果表明,四种路径均具有统计学显著性。与创意营销相关的第一个假设的估计结果最高,为0.62,而第二个,第三个和第四个假设的估计结果分别为0.152,0.133和0.111。总体而言,结果支持所有四个营销领域对SMJA有显著影响的假设。
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引用次数: 0
The effect of big data on financial reporting quality 大数据对财务报告质量的影响
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.7.015
D. Eleimat, M. Ebbini, L. A. Aryan, S. Al-Hawary
The current manuscript aimed to explain the impact of big data on the financial reporting quality of the industrial sector in Jordan. To achieve the manuscript goals and validate hypotheses, a field study was conducted by distributing a questionnaire to 325 financial managers in industrial companies listed on the Amman Stock Exchange during a specific period. Gathered data were analyzed using structural equation modeling (SEM). The manuscript concluded that the big data dimensions, including variety, volume, and velocity, had a positive impact on financial reporting quality. Therefore, a set of recommendations were provided to managers of the industrial companies in Jordan to put in place an extensive data governance system to as-sure data quality, security, privacy, and compliance. To ensure the integrity and dependability of financial reporting, define data ownership, create data quality standards, and develop processes for data access, use, and preservation.
目前的手稿旨在解释大数据对约旦工业部门财务报告质量的影响。为了实现手稿的目标并验证假设,在特定时期,通过向安曼证券交易所上市的工业公司的325名财务经理分发问卷进行了实地研究。利用结构方程模型(SEM)对收集到的数据进行分析。本文的结论是,大数据维度(包括种类、数量和速度)对财务报告质量具有正向影响。因此,向约旦工业公司的管理人员提供了一组建议,以建立一个广泛的数据治理系统,以确保数据质量、安全性、隐私性和合规性。为了确保财务报告的完整性和可靠性,定义数据所有权,创建数据质量标准,并开发数据访问、使用和保存流程。
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引用次数: 0
Factors influencing the acceptance of using telemedicine: A study of Jordanian public healthcare organizations 影响接受使用远程医疗的因素:对约旦公共保健组织的研究
Q1 Social Sciences Pub Date : 2023-01-01 DOI: 10.5267/j.ijdns.2023.7.020
Ghada Al-Rawashdeh, M. Ghaith, Lana Ahmad Suleiman Alghasawneh, Areej Hijazin, Ahmad Shaker Abdelmohde Abuabed, Q. Hammouri, J. Al-Gasawneh
During Covid-19, organizations, particularly hospitals, encountered difficulties in providing services. Telemedicine has shown to be an alternative in service provision during these times. Based on this, acceptance of telemedicine in Jordanian public hospitals has become a very important issue to increase the attention of the health care organization toward it. A conceptual model was constructed based on previous literature. The model includes government policy, the capacity of external suppliers, and the capacity of the project team, top management support, as independent variables where their influence on the acceptance of telemedicine in Jordanian public hospitals as a dependent variable is examined. Respondents were chosen using a Purposive sampling technique. Questionnaires were delivered to 320 respondents using Google Forms. SEM was used for statistical analysis. The findings revealed that all the proposed factors including government policy, external supplier capacity, project team capacity, and top management support have a significant influence toward accepting telemedicine. The results of this study may aid Jordanian public hospitals in making the best use of the proposed factors to increase the acceptance of telemedicine in Jordanian public hospitals.
在2019冠状病毒病期间,各组织,特别是医院,在提供服务方面遇到了困难。在这些时期,远程医疗已被证明是提供服务的另一种选择。基于此,约旦公立医院接受远程医疗已成为一个非常重要的问题,以提高卫生保健机构对远程医疗的重视。在前人文献的基础上构建了概念模型。该模型将政府政策、外部供应商的能力和项目团队的能力、最高管理层的支持作为独立变量,作为因变量对约旦公立医院接受远程医疗的影响进行了研究。受访者选择使用有目的的抽样技术。使用谷歌表格向320名受访者发放了调查问卷。采用扫描电镜进行统计分析。研究发现,政府政策、外部供应商能力、项目团队能力和高层管理支持等因素对接受远程医疗有显著影响。这项研究的结果可能有助于约旦公立医院充分利用所提出的因素,以提高约旦公立医院对远程医疗的接受程度。
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引用次数: 0
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International Journal of Data and Network Science
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