Y. Malenkov, I. Kapustina, G. Kudryavtseva, V. Shishkin
The object of this study is digital assessments of the strategic sustainability of enterprises. The motivation for this study was, on the one hand, the role and importance of scientific management of strategic sustainability of enterprises for regions, especially the depressed ones, and the Russian economy as a whole, in the face of growing market turbulence, and on the other hand, the lack of development of methods and models in this area. To build models and their verification, methods of system modeling, causal analysis, content analysis, strategic analysis and forecasting were used. The main scientific results are: a new digital model of strategic sustainability, based on a causal model of key criteria for strategic sustainability and including three levels (zones) of strategic enterprise unsustainability; a new principle of priority in orienting digital assessments of strategic sustainability to present and future changes in the external and internal environment instead of the universally applied retrospective analysis used today; a new classification of scientific approaches to the study of company sustainability by the criterion of objectivity of results new key indicators and boundaries of strategic unsustainability zones; a brief algorithm for the formation of final integrated digital assessments of the strategic sustainability of enterprises on the basis of partial criteria and threshold models. As proposals developed recommendations for the Ministry of economic development on the addition of the Order of Ministry of economic development of the Russian Federation from March 23, 2017 N 132 by the provision of the necessary digital calculations of strategic sustainability of enterprises in the 3, 5 and 10 years, as well as recommendations for the Ministry of science and higher education of the Russian Federation to stimulate development of new areas of research -- digital simulation of strategic sustainability of enterprises in the universities and research institutes. The main findings of the study are: the identification and formulation of a new problem of the absence in strategic management of digital assessments of the strategic sustainability of enterprises; the rationale for the transition from standard retrospective statistical methods to priority system digital models built on the basis of models of cause-effect relationships, and the use in theory and practice of management of new digital criteria and models for assessing the strategic sustainability of enterprises.
{"title":"Digital modeling of strategic sustainability assessments: new approach, recommendations, prospects","authors":"Y. Malenkov, I. Kapustina, G. Kudryavtseva, V. Shishkin","doi":"10.1145/3372177.3373348","DOIUrl":"https://doi.org/10.1145/3372177.3373348","url":null,"abstract":"The object of this study is digital assessments of the strategic sustainability of enterprises. The motivation for this study was, on the one hand, the role and importance of scientific management of strategic sustainability of enterprises for regions, especially the depressed ones, and the Russian economy as a whole, in the face of growing market turbulence, and on the other hand, the lack of development of methods and models in this area. To build models and their verification, methods of system modeling, causal analysis, content analysis, strategic analysis and forecasting were used. The main scientific results are: a new digital model of strategic sustainability, based on a causal model of key criteria for strategic sustainability and including three levels (zones) of strategic enterprise unsustainability; a new principle of priority in orienting digital assessments of strategic sustainability to present and future changes in the external and internal environment instead of the universally applied retrospective analysis used today; a new classification of scientific approaches to the study of company sustainability by the criterion of objectivity of results new key indicators and boundaries of strategic unsustainability zones; a brief algorithm for the formation of final integrated digital assessments of the strategic sustainability of enterprises on the basis of partial criteria and threshold models. As proposals developed recommendations for the Ministry of economic development on the addition of the Order of Ministry of economic development of the Russian Federation from March 23, 2017 N 132 by the provision of the necessary digital calculations of strategic sustainability of enterprises in the 3, 5 and 10 years, as well as recommendations for the Ministry of science and higher education of the Russian Federation to stimulate development of new areas of research -- digital simulation of strategic sustainability of enterprises in the universities and research institutes. The main findings of the study are: the identification and formulation of a new problem of the absence in strategic management of digital assessments of the strategic sustainability of enterprises; the rationale for the transition from standard retrospective statistical methods to priority system digital models built on the basis of models of cause-effect relationships, and the use in theory and practice of management of new digital criteria and models for assessing the strategic sustainability of enterprises.","PeriodicalId":368926,"journal":{"name":"Proceedings of the 2019 International SPBPU Scientific Conference on Innovations in Digital Economy","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124358545","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
One of the main directions in the development of the digital economy is Industry 4.0 in industry and Fintech in the financial sector. Financial institutions are second only to telecommunication companies in the implementation of information and communication technologies. The introduction of innovative digital technologies contributes to the formation of new forms and tools of conducting business, opening new horizons for economic development. One of such innovative tools in the financial sector, based on digital technologies, is cryptocurrency, which has become one of the breakthrough areas in the field of electronic payment methods based on blockchain technology and innovative cryptographic protection technologies. The paper considers the basic concepts and principles of the establishing of an innovative means of payment - cryptocurrencies, analyzes the stages of development of this legal tender and classifications of the existing digital money, and conducts a financial analysis of the main parameters of the global cryptocurrency market that has been formed as of today. One of the main issues in the economic sphere is the issue of effectiveness of a financial instrument, the cryptocurrency capitalization inter alia. The question to what extent this or that cryptocurrency will become a promising investment tool is currently one of the most relevant. In this regard, the article presents and analyzes a multi-parameter predictive econometric model that defines the main parameters affecting capitalization of cryptocurrencies. Based on the study, further prospects and trends of the development of cryptocurrencies, the possibility of their integration into the existing global payment system are analyzed.
{"title":"Multiparametic Forecast Model with Variable Cryptocurrency Capitalization Assessment Framework","authors":"A. Bataev, E. Plotnikova, Svetlana B. Gladkova","doi":"10.1145/3372177.3373090","DOIUrl":"https://doi.org/10.1145/3372177.3373090","url":null,"abstract":"One of the main directions in the development of the digital economy is Industry 4.0 in industry and Fintech in the financial sector. Financial institutions are second only to telecommunication companies in the implementation of information and communication technologies. The introduction of innovative digital technologies contributes to the formation of new forms and tools of conducting business, opening new horizons for economic development. One of such innovative tools in the financial sector, based on digital technologies, is cryptocurrency, which has become one of the breakthrough areas in the field of electronic payment methods based on blockchain technology and innovative cryptographic protection technologies. The paper considers the basic concepts and principles of the establishing of an innovative means of payment - cryptocurrencies, analyzes the stages of development of this legal tender and classifications of the existing digital money, and conducts a financial analysis of the main parameters of the global cryptocurrency market that has been formed as of today. One of the main issues in the economic sphere is the issue of effectiveness of a financial instrument, the cryptocurrency capitalization inter alia. The question to what extent this or that cryptocurrency will become a promising investment tool is currently one of the most relevant. In this regard, the article presents and analyzes a multi-parameter predictive econometric model that defines the main parameters affecting capitalization of cryptocurrencies. Based on the study, further prospects and trends of the development of cryptocurrencies, the possibility of their integration into the existing global payment system are analyzed.","PeriodicalId":368926,"journal":{"name":"Proceedings of the 2019 International SPBPU Scientific Conference on Innovations in Digital Economy","volume":"66 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130723241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The article analyzes the current situation in the educational milieu on the example of a flagship university, its place and role in the regional development and the necessary transformations that meet the concept of the knowledge-based economy in the wake of the "fourth industrial revolution". The massification and global knowledge-based economy, as components of the academic revolution, predetermine the need to abandon the outdated model of "educational pipe". The use of induction method in a synthesis of descriptive and abstract-analytical forms allows the authors to identify problems of the educational system development, highlighting the role of regional flagship universities as an object and subject of management capable of transforming and causing positive changes in the educational milieu. The result of the study is the formation of a differentiated educational system of the flagship university which predetermines a different approach, missions and goals in disciplinary areas and requires a systemic transformation to change the academic structure and academic culture. To change the academic structure, we propose to create free and elite education zones using the open curriculum format and the free education format with a "core" free education program. Forms of elite education include honors-programs, coworking for discussing pressing or arisen problems. The Internet revolution provides university with the opportunity to enter the online market as a provider of online courses. The article suggests to form social patterns for determining the disciplinary structure, to expand the disciplinary field and to use multi-disciplinarity and cross-disciplinarity The systematic approach proposed by the authors in changing the academic structure of the university, as an object and subject of management, through approaches, forms and means will allow the university to become a scientific, educational and innovative center of the region.
{"title":"Development prospects of the educational Milieu of universities in the conditions of academic revolution","authors":"S. Myasnikova, I. Ratkovskaya","doi":"10.1145/3372177.3373297","DOIUrl":"https://doi.org/10.1145/3372177.3373297","url":null,"abstract":"The article analyzes the current situation in the educational milieu on the example of a flagship university, its place and role in the regional development and the necessary transformations that meet the concept of the knowledge-based economy in the wake of the \"fourth industrial revolution\". The massification and global knowledge-based economy, as components of the academic revolution, predetermine the need to abandon the outdated model of \"educational pipe\". The use of induction method in a synthesis of descriptive and abstract-analytical forms allows the authors to identify problems of the educational system development, highlighting the role of regional flagship universities as an object and subject of management capable of transforming and causing positive changes in the educational milieu. The result of the study is the formation of a differentiated educational system of the flagship university which predetermines a different approach, missions and goals in disciplinary areas and requires a systemic transformation to change the academic structure and academic culture. To change the academic structure, we propose to create free and elite education zones using the open curriculum format and the free education format with a \"core\" free education program. Forms of elite education include honors-programs, coworking for discussing pressing or arisen problems. The Internet revolution provides university with the opportunity to enter the online market as a provider of online courses. The article suggests to form social patterns for determining the disciplinary structure, to expand the disciplinary field and to use multi-disciplinarity and cross-disciplinarity The systematic approach proposed by the authors in changing the academic structure of the university, as an object and subject of management, through approaches, forms and means will allow the university to become a scientific, educational and innovative center of the region.","PeriodicalId":368926,"journal":{"name":"Proceedings of the 2019 International SPBPU Scientific Conference on Innovations in Digital Economy","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130296790","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Z. Nadezhda, Polyakov Kirill, Bryazgunova Natalia, P. Tatyana, Kiryushin Ilya
Given the speed of the changing landscape and the requirements for specialist knowledge, the content of many higher education programs becomes obsolete even before they are completed. The study was motivated by the fact that the traditional model of education, aimed only at transmitting knowledge, is hopelessly outdated. The purpose of this study is to review existing approaches and models of education in higher education institutions aimed at developing digital competencies, social and emotional skills for success in the new digital world. The object of research is the Ryazan Institute (branch) of the Moscow Polytechnic University. To achieve this goal, we applied the following methods: observation, description, experiment and comparison. The lack of special skills for effective interaction in the digital environment does not allow students to actively apply and learn new technologies. Digital competency-based education in digitalization will help solve various problems in the use of information and communication technologies. The digitalization of the economy is manifested in a change in the relationship between the main participants in business, science and education, and is able to increase the intellectual component in all types of governance: public administration, social management, education management, business management. The speed of transformation in the digital economy affects the target vectors and technologies for the development of education. Entire groups of professions die off, new ones appear, and those that are preserved constantly require "updated" specialists. There are a number of forecasts, such as the McKinsey Analytical Report, which determine the demand for future specialists in the new reality of the digital economy. According to the federal project "Personnel for the Digital Economy", the urgent need for specialists with digital competencies requires the creation of conditions for their accelerated training. This educational track is supposed to be implemented in a pilot mode with the participation of the Ryazan Institute (branch) of the Moscow Polytechnic University with a separate regulation, the study of all the possibilities and limitations in the context of the operational passage of educational programs implemented for the tasks of the digital economy and built personalized to the capabilities and needs of each citizen with using independent evaluation and recognition of the results.
{"title":"Developing key competencies in the digital economy for students in higher education","authors":"Z. Nadezhda, Polyakov Kirill, Bryazgunova Natalia, P. Tatyana, Kiryushin Ilya","doi":"10.1145/3372177.3372208","DOIUrl":"https://doi.org/10.1145/3372177.3372208","url":null,"abstract":"Given the speed of the changing landscape and the requirements for specialist knowledge, the content of many higher education programs becomes obsolete even before they are completed. The study was motivated by the fact that the traditional model of education, aimed only at transmitting knowledge, is hopelessly outdated. The purpose of this study is to review existing approaches and models of education in higher education institutions aimed at developing digital competencies, social and emotional skills for success in the new digital world. The object of research is the Ryazan Institute (branch) of the Moscow Polytechnic University. To achieve this goal, we applied the following methods: observation, description, experiment and comparison. The lack of special skills for effective interaction in the digital environment does not allow students to actively apply and learn new technologies. Digital competency-based education in digitalization will help solve various problems in the use of information and communication technologies. The digitalization of the economy is manifested in a change in the relationship between the main participants in business, science and education, and is able to increase the intellectual component in all types of governance: public administration, social management, education management, business management. The speed of transformation in the digital economy affects the target vectors and technologies for the development of education. Entire groups of professions die off, new ones appear, and those that are preserved constantly require \"updated\" specialists. There are a number of forecasts, such as the McKinsey Analytical Report, which determine the demand for future specialists in the new reality of the digital economy. According to the federal project \"Personnel for the Digital Economy\", the urgent need for specialists with digital competencies requires the creation of conditions for their accelerated training. This educational track is supposed to be implemented in a pilot mode with the participation of the Ryazan Institute (branch) of the Moscow Polytechnic University with a separate regulation, the study of all the possibilities and limitations in the context of the operational passage of educational programs implemented for the tasks of the digital economy and built personalized to the capabilities and needs of each citizen with using independent evaluation and recognition of the results.","PeriodicalId":368926,"journal":{"name":"Proceedings of the 2019 International SPBPU Scientific Conference on Innovations in Digital Economy","volume":"160 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"129285782","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The Blue Economy can be a driver of European growth, through the development of new competences and activities that enable a sustainable exploitation of ocean resources. This paper assesses the directions followed by the research and innovation activities performed by Portuguese organisations in the fields encompassed by the "Blue Economy", at the light of national and EU strategies. It analyses the projects developed by Portuguese actors in the context of European framework programmes to uncover: the areas privileged - namely the relative importance of emerging areas vs. new advances targeting established ones - and the relative position of different types of organisations in the developments taking place. The results point to stronger efforts in system domains related to marine resources and the marine environment and in some industry oriented domains. Among the latter, emerge new industries such as marine biotechnology and marine renewable energies and established industries exploiting marine living resources (fisheries, aquaculture). The results highlight the prominent position of research organisations in both new and established areas, as well as the relevant position of new technology intensive firms, in areas that require the development of application-oriented activities, where they often intermediate between research and industry. The results suggest that the international cooperation favoured by these projects permitted to open-up the national system, contributing to broaden the organisations' knowledge bases and to extend their international networks.
{"title":"Creating a Blue Economy: Research and innovation partnerships to accelerate the development of ocean-related industries","authors":"M. Fontes, Cristina Sousa, Oscarina Conceição","doi":"10.1145/3372177.3373329","DOIUrl":"https://doi.org/10.1145/3372177.3373329","url":null,"abstract":"The Blue Economy can be a driver of European growth, through the development of new competences and activities that enable a sustainable exploitation of ocean resources. This paper assesses the directions followed by the research and innovation activities performed by Portuguese organisations in the fields encompassed by the \"Blue Economy\", at the light of national and EU strategies. It analyses the projects developed by Portuguese actors in the context of European framework programmes to uncover: the areas privileged - namely the relative importance of emerging areas vs. new advances targeting established ones - and the relative position of different types of organisations in the developments taking place. The results point to stronger efforts in system domains related to marine resources and the marine environment and in some industry oriented domains. Among the latter, emerge new industries such as marine biotechnology and marine renewable energies and established industries exploiting marine living resources (fisheries, aquaculture). The results highlight the prominent position of research organisations in both new and established areas, as well as the relevant position of new technology intensive firms, in areas that require the development of application-oriented activities, where they often intermediate between research and industry. The results suggest that the international cooperation favoured by these projects permitted to open-up the national system, contributing to broaden the organisations' knowledge bases and to extend their international networks.","PeriodicalId":368926,"journal":{"name":"Proceedings of the 2019 International SPBPU Scientific Conference on Innovations in Digital Economy","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"128569098","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Digital business with gig economy scheme had no culture to share knowledge since strictly competition among gig workers. It affects gig workers' limited ability and knowledge to accomplish projects and reduce their performance. This study proposed a knowledge-sharing model to articulate insightful knowledge from scattered tacit and explicit knowledge by keep personal data and copyright. It performed Soft System Methodology to facilitate conceptualization process from founded problem until strategies formulation. It generated artifacts to clarify problems and elaborates their solutions. By decomposing the problems into fishbone analysis, this study has identified who are the involved stakeholders and how the knowledge management should run. It became root cause as baseline to conceptualize a knowledge sharing model among gig workers. As the result, this study delivered a knowledge sharing model which relied on point system to engage gig workers' participation to externalize their knowledge in knowledge repository and expert should validate them before knowledge storing. To achieve more qualified model, this study relied on validation by representative gig workers and platform applications. This model contributes to mediate knowledge circulation among gig workers by encourage their extrinsic motivation. Hence, it can deliver innovative solution to enhance digital business on modern society through gig worker empowerment.
{"title":"Knowledge Sharing Model for Competitive Ecosystem on Gig Economy","authors":"Arfive Gandhi, D. I. Sensuse, Y. G. Sucahyo","doi":"10.1145/3372177.3373088","DOIUrl":"https://doi.org/10.1145/3372177.3373088","url":null,"abstract":"Digital business with gig economy scheme had no culture to share knowledge since strictly competition among gig workers. It affects gig workers' limited ability and knowledge to accomplish projects and reduce their performance. This study proposed a knowledge-sharing model to articulate insightful knowledge from scattered tacit and explicit knowledge by keep personal data and copyright. It performed Soft System Methodology to facilitate conceptualization process from founded problem until strategies formulation. It generated artifacts to clarify problems and elaborates their solutions. By decomposing the problems into fishbone analysis, this study has identified who are the involved stakeholders and how the knowledge management should run. It became root cause as baseline to conceptualize a knowledge sharing model among gig workers. As the result, this study delivered a knowledge sharing model which relied on point system to engage gig workers' participation to externalize their knowledge in knowledge repository and expert should validate them before knowledge storing. To achieve more qualified model, this study relied on validation by representative gig workers and platform applications. This model contributes to mediate knowledge circulation among gig workers by encourage their extrinsic motivation. Hence, it can deliver innovative solution to enhance digital business on modern society through gig worker empowerment.","PeriodicalId":368926,"journal":{"name":"Proceedings of the 2019 International SPBPU Scientific Conference on Innovations in Digital Economy","volume":"181 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116279380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The paper is dedicated to developing a system for identifying and assessing cyber-risks to support investment decision-making in a machine industry enterprise. It is designed for projects related to high-tech equipment development and introduction. The problem is acute because the existing methods of cyber-risk analysis have some drawbacks, which prevent them from being used at a time of growing information threats. A structural-logical scheme for the cyber-risk analysis system has been developed, and detailed descriptions are provided for some blocks of the system and their tools. The research methods include system approach to problem-studying, analysis of fundamental statements given in literature, and analysis of the existing tools used in practice for solving these problems. The presented system has some advantages in comparison with such common approaches as risk maps or factor analysis of information risks (FAIR). Since it is built on risk-control principles, it ensures that all actions of management concerning cyber-risk-control are integrated and coordinated. The system also contains effective tools and methods for assessing cyber-risks in quantitative terms, calculating a consolidated effect with due consideration of risks, assessing the impact this effect makes on the strategic goal indicator of a project, comparing project implementation scenarios given cyber threats with risk appetite to evaluate the acceptability of the project. These advantages make the system dynamic and integrative, reactive to the changes of the cyberspace and emergence of new threats. It can have a substantial practical application in managing investment projects related to the development and introduction of high-tech equipment in enterprises of the sector.
{"title":"Developing a Cybersecurity Risk Analysis System for High-Tech Equipment in Machine Industry","authors":"Svetlana Suloyeva, S. Grishunin, E. Burova","doi":"10.1145/3372177.3373310","DOIUrl":"https://doi.org/10.1145/3372177.3373310","url":null,"abstract":"The paper is dedicated to developing a system for identifying and assessing cyber-risks to support investment decision-making in a machine industry enterprise. It is designed for projects related to high-tech equipment development and introduction. The problem is acute because the existing methods of cyber-risk analysis have some drawbacks, which prevent them from being used at a time of growing information threats. A structural-logical scheme for the cyber-risk analysis system has been developed, and detailed descriptions are provided for some blocks of the system and their tools. The research methods include system approach to problem-studying, analysis of fundamental statements given in literature, and analysis of the existing tools used in practice for solving these problems. The presented system has some advantages in comparison with such common approaches as risk maps or factor analysis of information risks (FAIR). Since it is built on risk-control principles, it ensures that all actions of management concerning cyber-risk-control are integrated and coordinated. The system also contains effective tools and methods for assessing cyber-risks in quantitative terms, calculating a consolidated effect with due consideration of risks, assessing the impact this effect makes on the strategic goal indicator of a project, comparing project implementation scenarios given cyber threats with risk appetite to evaluate the acceptability of the project. These advantages make the system dynamic and integrative, reactive to the changes of the cyberspace and emergence of new threats. It can have a substantial practical application in managing investment projects related to the development and introduction of high-tech equipment in enterprises of the sector.","PeriodicalId":368926,"journal":{"name":"Proceedings of the 2019 International SPBPU Scientific Conference on Innovations in Digital Economy","volume":"126 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114233873","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This paper is devoted to studying the phenomenon of hype as a new trend of communication space in the digital environment and possible methodology of its monetization. The analysis of the references has allowed determining the basic properties of hype, among which is the speed of spreading, expressed in the degree dependence between the number of queries in the main search engines and time; a short life cycle of hype projects without a prominent stage of "maturity" and the breadth of scope or coverage of the phenomenon in non-specialized media. Since every hype event or phenomenon is characterized by a distinctive duration of the periods of growth and decline in interest, hype study can help a company to quantify the interest of a potential target audience and make management decisions based on this. The main research question for this paper was formulated as follows: how a business can use the life cycle theory in order to monetize hype, quickly responding to the rapid growth of popularity in the Internet environment of a particular event or phenomenon. Relying on the results of empirical research, the authors proposed a method of hype monetization, based on forecasting the potential benefits from integrating marketing solutions, formed on the basis of thematic semantic constructions corresponding to the properties of hype at the early stages of its formation. The authors' hypothesis that the function of decreasing the popularity of a hype request can be determined on the basis of the function of increasing its popularity was empirically confirmed. Using the multiple regression toolkit, a function of decreasing the popularity of a hype request based on its growth function was formed. The driver of hype monetization is the increase in traffic, which is attributed to the corresponding Internet resources of a company which uses hype events when developing marketing solutions. Integration into the promotion tools of the thematic semantic constructions corresponding to the given properties of hype at the early stages of formation will allow increasing this traffic. The authors propose the inequality, on the basis of which a decision can be made regarding the expediency of implementing the developed marketing activities.
{"title":"Methodology of Hype Monetization in the Internet Environment According to the Life Cycle Theory","authors":"E. Konnikov, O. Konnikova","doi":"10.1145/3372177.3373321","DOIUrl":"https://doi.org/10.1145/3372177.3373321","url":null,"abstract":"This paper is devoted to studying the phenomenon of hype as a new trend of communication space in the digital environment and possible methodology of its monetization. The analysis of the references has allowed determining the basic properties of hype, among which is the speed of spreading, expressed in the degree dependence between the number of queries in the main search engines and time; a short life cycle of hype projects without a prominent stage of \"maturity\" and the breadth of scope or coverage of the phenomenon in non-specialized media. Since every hype event or phenomenon is characterized by a distinctive duration of the periods of growth and decline in interest, hype study can help a company to quantify the interest of a potential target audience and make management decisions based on this. The main research question for this paper was formulated as follows: how a business can use the life cycle theory in order to monetize hype, quickly responding to the rapid growth of popularity in the Internet environment of a particular event or phenomenon. Relying on the results of empirical research, the authors proposed a method of hype monetization, based on forecasting the potential benefits from integrating marketing solutions, formed on the basis of thematic semantic constructions corresponding to the properties of hype at the early stages of its formation. The authors' hypothesis that the function of decreasing the popularity of a hype request can be determined on the basis of the function of increasing its popularity was empirically confirmed. Using the multiple regression toolkit, a function of decreasing the popularity of a hype request based on its growth function was formed. The driver of hype monetization is the increase in traffic, which is attributed to the corresponding Internet resources of a company which uses hype events when developing marketing solutions. Integration into the promotion tools of the thematic semantic constructions corresponding to the given properties of hype at the early stages of formation will allow increasing this traffic. The authors propose the inequality, on the basis of which a decision can be made regarding the expediency of implementing the developed marketing activities.","PeriodicalId":368926,"journal":{"name":"Proceedings of the 2019 International SPBPU Scientific Conference on Innovations in Digital Economy","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"130360121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The total potential of a region is the generalizing quantitative and qualitative characteristic of the presence and use of all types of resources available to the region for its innovative economic and social development. Assessing the total potential is an important part of strategic management. This is used when coming up with strategies for the long-term development of a region. This paper shows the interrelation between factor scoring the total potential of a region and choosing a plan for its socio-economic growth. Research data on growth factors for Russian cities with a population under 500,000 people were used as the base of evidence. Studies in the region were carried out in order to improve the innovation environment and determine the "problem area" in its socio-economic growth. The research was based on the use of the main methodology approach for assessing the potential, problems and possibilities, risks of a region's development, without reference to the goals and objectives of its development. Studying the growth trends of the region's potential as a generalizing characteristic for the level of economic growth and as a basis for strategic innovation management was done based on the dynamic analysis of statistical data and factor scoring the potential of a region. Our research shows that all factors positively correlate with one another and can influence the management decision for choosing a plan for the socio-economic development of any territory. The studies show that factor scoring the total potential of a region can be used as a tool for the strategic management of innovations in its socio-economic growth.
{"title":"Factor scoring the total potential of a region as a tool for strategically managing innovation in its socio-economic development","authors":"E. Antysheva, Yury Kochinev, M. Sviridenko","doi":"10.1145/3372177.3373319","DOIUrl":"https://doi.org/10.1145/3372177.3373319","url":null,"abstract":"The total potential of a region is the generalizing quantitative and qualitative characteristic of the presence and use of all types of resources available to the region for its innovative economic and social development. Assessing the total potential is an important part of strategic management. This is used when coming up with strategies for the long-term development of a region. This paper shows the interrelation between factor scoring the total potential of a region and choosing a plan for its socio-economic growth. Research data on growth factors for Russian cities with a population under 500,000 people were used as the base of evidence. Studies in the region were carried out in order to improve the innovation environment and determine the \"problem area\" in its socio-economic growth. The research was based on the use of the main methodology approach for assessing the potential, problems and possibilities, risks of a region's development, without reference to the goals and objectives of its development. Studying the growth trends of the region's potential as a generalizing characteristic for the level of economic growth and as a basis for strategic innovation management was done based on the dynamic analysis of statistical data and factor scoring the potential of a region. Our research shows that all factors positively correlate with one another and can influence the management decision for choosing a plan for the socio-economic development of any territory. The studies show that factor scoring the total potential of a region can be used as a tool for the strategic management of innovations in its socio-economic growth.","PeriodicalId":368926,"journal":{"name":"Proceedings of the 2019 International SPBPU Scientific Conference on Innovations in Digital Economy","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"116489306","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The authors analyze the problems of digitalization of education in Russia. Realizing that the widespread introduction of information and communication technologies in educational activities is dictated by the need to train new qualified personnel for the labor market in the digital economy, the authors at the same time draw attention to the possible negative consequences of this process. In their opinion, the use of digital technologies in the educational process, in addition to the undoubted advantages, which are the expansion of the resource of educational information, the ability to use educational content at a convenient time and in a convenient manner, the ability to build individual educational paths, improve educational system management tools, etc., can contribute and a decrease in the quality of education, since it changes the mechanisms of perception of information, without forcing a person to think creatively and reducing his communication skills. The digitalization of education in Russia is constrained by technical and legal problems. The main ones are: the absence in Russian educational legislation of a clear distinction between the basic concepts: "e-learning", "information technology", "distance educational technologies", "information and educational environment"; lack of a regulatory framework governing the use of e-learning, distance learning technologies; lack of standards for the provision of educational services using these technologies; the spontaneous nature of the introduction of digital technology in the educational process; most teachers lack the necessary skills to work in a digital environment. In addition, distance education in the Russian Federation does not have the legal status of an independent form of education, which is a limiting factor for the digitalization of education in general. The authors conclude that the digitalization of the educational process in Russia is impossible without solving these problems and offer a number of specific recommendations in this area.
{"title":"Digitalization of the educational process: problematic issues in the context of the development of the digital economy","authors":"E. Vorontsova, A. Vorontsov","doi":"10.1145/3372177.3373307","DOIUrl":"https://doi.org/10.1145/3372177.3373307","url":null,"abstract":"The authors analyze the problems of digitalization of education in Russia. Realizing that the widespread introduction of information and communication technologies in educational activities is dictated by the need to train new qualified personnel for the labor market in the digital economy, the authors at the same time draw attention to the possible negative consequences of this process. In their opinion, the use of digital technologies in the educational process, in addition to the undoubted advantages, which are the expansion of the resource of educational information, the ability to use educational content at a convenient time and in a convenient manner, the ability to build individual educational paths, improve educational system management tools, etc., can contribute and a decrease in the quality of education, since it changes the mechanisms of perception of information, without forcing a person to think creatively and reducing his communication skills. The digitalization of education in Russia is constrained by technical and legal problems. The main ones are: the absence in Russian educational legislation of a clear distinction between the basic concepts: \"e-learning\", \"information technology\", \"distance educational technologies\", \"information and educational environment\"; lack of a regulatory framework governing the use of e-learning, distance learning technologies; lack of standards for the provision of educational services using these technologies; the spontaneous nature of the introduction of digital technology in the educational process; most teachers lack the necessary skills to work in a digital environment. In addition, distance education in the Russian Federation does not have the legal status of an independent form of education, which is a limiting factor for the digitalization of education in general. The authors conclude that the digitalization of the educational process in Russia is impossible without solving these problems and offer a number of specific recommendations in this area.","PeriodicalId":368926,"journal":{"name":"Proceedings of the 2019 International SPBPU Scientific Conference on Innovations in Digital Economy","volume":"228 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2019-10-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114228695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}