Pub Date : 2020-09-29DOI: 10.24200/jmas.vol8iss3pp15-21
Behzad Ashtiani
Today, because of existing competitive markets, directors and managers seek for the method to make people aware of their own products and to improve their trade names. To achieve this objective, they employ various marketing techniques for further attraction and retention of customers and utilization from promotional tools is increasingly going to spread to improve and influence in perceived mother trade name among audiences. Trade name and brand of any organization directly affect main elements of community, value-creating methods in societies as well as trust in and loyalty to the brand. Electronic loyalty and recommendatory electronic advertisements on news pages and channels of social networks are assumed as one of the effective factors in survival of organizations in today competitive environment that has been examined in this study. The present study is of applied type in terms of goal and nature of research is descriptive-surveying and of correlational type. The statistical population of this study includes users who have background of visiting from social news networks once and it comprises of 306 visitors of social networks. Questionnaire has been used as data collection tool and R-software was utilized for data analysis. Path coefficients and T-value analysis have been employed for determining reliability and research hypotheses. The results of study showed that all hypotheses were significant accepted.
{"title":"Electronic loyalty and recommendatory electronic advertisements in news pages and channels of social networks","authors":"Behzad Ashtiani","doi":"10.24200/jmas.vol8iss3pp15-21","DOIUrl":"https://doi.org/10.24200/jmas.vol8iss3pp15-21","url":null,"abstract":"Today, because of existing competitive markets, directors and managers seek for the method to make people aware of their own products and to improve their trade names. To achieve this objective, they employ various marketing techniques for further attraction and retention of customers and utilization from promotional tools is increasingly going to spread to improve and influence in perceived mother trade name among audiences. Trade name and brand of any organization directly affect main elements of community, value-creating methods in societies as well as trust in and loyalty to the brand. Electronic loyalty and recommendatory electronic advertisements on news pages and channels of social networks are assumed as one of the effective factors in survival of organizations in today competitive environment that has been examined in this study. The present study is of applied type in terms of goal and nature of research is descriptive-surveying and of correlational type. The statistical population of this study includes users who have background of visiting from social news networks once and it comprises of 306 visitors of social networks. Questionnaire has been used as data collection tool and R-software was utilized for data analysis. Path coefficients and T-value analysis have been employed for determining reliability and research hypotheses. The results of study showed that all hypotheses were significant accepted.","PeriodicalId":370173,"journal":{"name":"Journal of Management and Accounting Studies","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"114155734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-29DOI: 10.24200/jmas.vol7iss02pp20-27
Esmaeil Kakeh Baraei, M. Mirzaei, Reza Bidabadi
Objective: In recent years, the study on the corruption in the governmental sector has been concerned and grown. Corruption is an endemic and global phenomenon and therefore, it should be acknowledged that the corruption and dealing with it are challenge in many countries of the world. Methodology: Given the plans have been accomplished to deal with this phenomenon by the countries, but we witness its growing trend in different sectors of the society again. The entrepreneurship subject is one of the topics emphasized in the economic development. The economic development publicly and entrepreneurship specifically are from the domains which are not immune from these effects. Results: This research explains the role of administrative corruption on the entrepreneurship development. In the first part, a summary of the concepts of corruption, entrepreneurship, correlation between corruption and entrepreneurship is presented and in the second part, the situation in Iran is examined based on data collected from International Transparency Institute and Global Development Entrepreneurship Institute. Conclusion: Research findings suggest that corruption can have a positive or negative impact on entrepreneurship, but its impact is more severe and more harmful. Also, according to the statistics provided, it can be concluded that with an approximate fixation of the rate of corruption over the past few years, entrepreneurship development in Iran has grown modestly.
{"title":"Administrative corruption and the challenges of entrepreneurship development","authors":"Esmaeil Kakeh Baraei, M. Mirzaei, Reza Bidabadi","doi":"10.24200/jmas.vol7iss02pp20-27","DOIUrl":"https://doi.org/10.24200/jmas.vol7iss02pp20-27","url":null,"abstract":"Objective: In recent years, the study on the corruption in the governmental sector has been concerned and grown. Corruption is an endemic and global phenomenon and therefore, it should be acknowledged that the corruption and dealing with it are challenge in many countries of the world. Methodology: Given the plans have been accomplished to deal with this phenomenon by the countries, but we witness its growing trend in different sectors of the society again. The entrepreneurship subject is one of the topics emphasized in the economic development. The economic development publicly and entrepreneurship specifically are from the domains which are not immune from these effects. Results: This research explains the role of administrative corruption on the entrepreneurship development. In the first part, a summary of the concepts of corruption, entrepreneurship, correlation between corruption and entrepreneurship is presented and in the second part, the situation in Iran is examined based on data collected from International Transparency Institute and Global Development Entrepreneurship Institute. Conclusion: Research findings suggest that corruption can have a positive or negative impact on entrepreneurship, but its impact is more severe and more harmful. Also, according to the statistics provided, it can be concluded that with an approximate fixation of the rate of corruption over the past few years, entrepreneurship development in Iran has grown modestly.","PeriodicalId":370173,"journal":{"name":"Journal of Management and Accounting Studies","volume":"170 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"117276818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-29DOI: 10.24200/jmas.vol6iss01pp75-78
Abdimomynova Almakul
Background: Organizational structure and human resources are the main pillars of an organization. Proper organizational structure plays an important role in the productivity of any organization and proper planning of each structure will improve the performance of the human resources and increase productivity in it. In order to survive and even maintain the status quo, dynamic flow and innovation should be continued in organizational structures to prevent the stagnation and destruction of organizations. Organizational structures play a basic role in planning of processes. Objective: The purpose of this paper is to investigate the impact of strategic intelligence of managers on the effectiveness of group work and performance of employees. Materials and Methods: This research is a cross-sectional descriptive-analytical study. Samples consisted of 169 employees who were selected by stratified random sampling. The tools used in this study included strategic intelligence scale, effectiveness of group work and performance evaluation. The reliability of the questionnaires was obtained by Cronbach's alpha in the range of 0.68 to 0.98. Data were analyzed using multiple regression analysis using SPSS 22 software. Findings: The findings showed that the managers' strategic intelligence has been effective on the effectiveness of group work and performance of employees in General Directorate of Education.
{"title":"The Impact of Strategic Intelligence of Managers on the Effectiveness of Group Work and Performance of Employees in General Directorate of Education","authors":"Abdimomynova Almakul","doi":"10.24200/jmas.vol6iss01pp75-78","DOIUrl":"https://doi.org/10.24200/jmas.vol6iss01pp75-78","url":null,"abstract":"Background: Organizational structure and human resources are the main pillars of an organization. Proper organizational structure plays an important role in the productivity of any organization and proper planning of each structure will improve the performance of the human resources and increase productivity in it. In order to survive and even maintain the status quo, dynamic flow and innovation should be continued in organizational structures to prevent the stagnation and destruction of organizations. Organizational structures play a basic role in planning of processes. Objective: The purpose of this paper is to investigate the impact of strategic intelligence of managers on the effectiveness of group work and performance of employees. Materials and Methods: This research is a cross-sectional descriptive-analytical study. Samples consisted of 169 employees who were selected by stratified random sampling. The tools used in this study included strategic intelligence scale, effectiveness of group work and performance evaluation. The reliability of the questionnaires was obtained by Cronbach's alpha in the range of 0.68 to 0.98. Data were analyzed using multiple regression analysis using SPSS 22 software. Findings: The findings showed that the managers' strategic intelligence has been effective on the effectiveness of group work and performance of employees in General Directorate of Education.","PeriodicalId":370173,"journal":{"name":"Journal of Management and Accounting Studies","volume":"45 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115874193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-29DOI: 10.24200/jmas.vol7iss01pp52-58
M. Ziaei, Forough Heirani, Akram Taftiyan
Objective: Finance reporting with quality and clear finance statement could eventuate to important economic results such as reduction in vibrancy of anomaly stock output. In other words, how much the finance statement of companies, specially reported profit by firms, be more quality; based on efficient market theory, it is expected this information peers in stock price, so price of stock will have less vibrancy. Methodology: In this research is evaluated about impact of finance reporting quality and time passage on output of anomaly stock in accepted companies in Tehran Stock Exchange for five years period (between 2009 to 2013). Results: In this study are used from two models of Dechow and Francis for measurement the finance reporting quality and time passage. Also, in this research linear regression is used for data analysis. Conclusion: This study is application type and also in terms of inference is description-analytical (apriority) and in terms of research plan is scientific. Variables of time (T); variable of book value to market value (BM) with significant level of less than 0.05 have significant impact on relative variable. Variables of yearly stock output (RET) with significant level of more than 0.05 have no significant impact on relative variable, so these variables have no significant impact on anomaly vibrancy of stock output.
{"title":"Effect of over time on Unusual fluctuations on stock returns of companies listed in Tehran Stock Exchange","authors":"M. Ziaei, Forough Heirani, Akram Taftiyan","doi":"10.24200/jmas.vol7iss01pp52-58","DOIUrl":"https://doi.org/10.24200/jmas.vol7iss01pp52-58","url":null,"abstract":"Objective: Finance reporting with quality and clear finance statement could eventuate to important economic results such as reduction in vibrancy of anomaly stock output. In other words, how much the finance statement of companies, specially reported profit by firms, be more quality; based on efficient market theory, it is expected this information peers in stock price, so price of stock will have less vibrancy. Methodology: In this research is evaluated about impact of finance reporting quality and time passage on output of anomaly stock in accepted companies in Tehran Stock Exchange for five years period (between 2009 to 2013). Results: In this study are used from two models of Dechow and Francis for measurement the finance reporting quality and time passage. Also, in this research linear regression is used for data analysis. Conclusion: This study is application type and also in terms of inference is description-analytical (apriority) and in terms of research plan is scientific. Variables of time (T); variable of book value to market value (BM) with significant level of less than 0.05 have significant impact on relative variable. Variables of yearly stock output (RET) with significant level of more than 0.05 have no significant impact on relative variable, so these variables have no significant impact on anomaly vibrancy of stock output.","PeriodicalId":370173,"journal":{"name":"Journal of Management and Accounting Studies","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"124746154","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-29DOI: 10.24200/jmas.vol6iss02pp50-57
Abdimomynova Almakul
Social entrepreneurship is one of the branches of entrepreneurship that seeks to reduce or solve community problems innovatively using business methods. This type of entrepreneurship differs from traditional entrepreneurship because of the dual nature and mission, and investors in these plans need different criteria with conventional evaluation criteria to evaluate an effective option. For this purpose, the purpose of this study is to determine the effective social criteria in evaluating social entrepreneurship for investment according to research conducted on social entrepreneurship and types of social investors (social venture capital, philanthropic venture capital and impact investment). The present study propose four criteria of investment feature in terms of social criteria, entrepreneurship feature in terms of social criteria, combined expected return and combined expected risk as the main criteria of evaluating social entrepreneurship for impact investment using the content analysis method.
{"title":"Investigating Effective Criteria of Evaluation for Investment in Social Entrepreneurship","authors":"Abdimomynova Almakul","doi":"10.24200/jmas.vol6iss02pp50-57","DOIUrl":"https://doi.org/10.24200/jmas.vol6iss02pp50-57","url":null,"abstract":"Social entrepreneurship is one of the branches of entrepreneurship that seeks to reduce or solve community problems innovatively using business methods. This type of entrepreneurship differs from traditional entrepreneurship because of the dual nature and mission, and investors in these plans need different criteria with conventional evaluation criteria to evaluate an effective option. For this purpose, the purpose of this study is to determine the effective social criteria in evaluating social entrepreneurship for investment according to research conducted on social entrepreneurship and types of social investors (social venture capital, philanthropic venture capital and impact investment). The present study propose four criteria of investment feature in terms of social criteria, entrepreneurship feature in terms of social criteria, combined expected return and combined expected risk as the main criteria of evaluating social entrepreneurship for impact investment using the content analysis method.","PeriodicalId":370173,"journal":{"name":"Journal of Management and Accounting Studies","volume":"104 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"113954485","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Objective: Capital is one of important and essential factors in evaluating healthy and sustainability in banking system and in order that adequate capital basis can address wide range of risking which every bank faces. Methodology: A brief review of banking theory implies empirically that all different aspects of banking organization were influenced by available capital and expected possible return directly or indirectly. Capital operates as a shield against decreasing of asset value or increasing bank debts. The relation between capital adequacy and banking and also economic factors has a considerable importance. A plenty of universities and financial institution have tried to identify the main factor of determining capital adequate ratio.in this term, in recent studies these questions have been issued to determine as is there any positive and meaning relation between fund ratio to depositing on legitimate banking capital adequacy in Tehran commercial paper and Iranian over the counter OTC)? And also any positive or meaning relation between banking asset return on capital adequacy ratio in commercial paper exchange market? Therefore in terms of finding a solution for issued matter, some assumptions were implied based on determined relations. Results: Considering static population was included all acceptable bank in exchange market in during of 1388 to 1392 and any sampling haven’t been determined. So 15 acceptable bank were selected as a sample in this article.it is better to mention a cross multi – factors model was designed to be examined codified assumption by using synthetic data. Conclusion: And achievable results shows there aren’t any positive or meaning relation between paid fund on depositing and acceptable banking capital adequacy in Tehran exchange commercial paper and OTC.
{"title":"The effect of the ratio of lending to deposits with capital adequacy ratio the banks listed on the stock market in Iran","authors":"Sorosh Pourjafar Devin, Omid Farman Ara, Mahbobeh Jafari","doi":"10.24200/jmas.vol7iss04pp1-6","DOIUrl":"https://doi.org/10.24200/jmas.vol7iss04pp1-6","url":null,"abstract":"Objective: Capital is one of important and essential factors in evaluating healthy and sustainability in banking system and in order that adequate capital basis can address wide range of risking which every bank faces. Methodology: A brief review of banking theory implies empirically that all different aspects of banking organization were influenced by available capital and expected possible return directly or indirectly. Capital operates as a shield against decreasing of asset value or increasing bank debts. The relation between capital adequacy and banking and also economic factors has a considerable importance. A plenty of universities and financial institution have tried to identify the main factor of determining capital adequate ratio.in this term, in recent studies these questions have been issued to determine as is there any positive and meaning relation between fund ratio to depositing on legitimate banking capital adequacy in Tehran commercial paper and Iranian over the counter OTC)? And also any positive or meaning relation between banking asset return on capital adequacy ratio in commercial paper exchange market? Therefore in terms of finding a solution for issued matter, some assumptions were implied based on determined relations. Results: Considering static population was included all acceptable bank in exchange market in during of 1388 to 1392 and any sampling haven’t been determined. So 15 acceptable bank were selected as a sample in this article.it is better to mention a cross multi – factors model was designed to be examined codified assumption by using synthetic data. Conclusion: And achievable results shows there aren’t any positive or meaning relation between paid fund on depositing and acceptable banking capital adequacy in Tehran exchange commercial paper and OTC. ","PeriodicalId":370173,"journal":{"name":"Journal of Management and Accounting Studies","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125109588","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-29DOI: 10.24200/jmas.vol7iss01pp11-15
S. Mousavi, A. Nasiripour, Soudabe Jalili
Objective: Innovation is an inherent part of knowledge management. The relationship between knowledge management and organizational innovation is getting an important issue in this millennium. However, without good capability of organizational learning, an organization cannot retain important knowledge management practices. The literature highlighted few studies that examine comprehensively the relationship among knowledge management, organizational learning and organizational innovation. Methodology: Therefore, the purpose of the study is to examine the effect of knowledge management on innovation directly and through organizational learning, Tehran and suburbs subway is studied. Results: The research results indicate that OL has a full mediation effect on KM and OI. However, there are still some confusing relations between KM and organizational learning (OL). Conclusion: Therefore, the positioning of OL as a mediator is also an important contribution to this topic.
{"title":"Investigating the impact of knowledge management On Tehran and suburbs subway organizational innovation: conceptual framework","authors":"S. Mousavi, A. Nasiripour, Soudabe Jalili","doi":"10.24200/jmas.vol7iss01pp11-15","DOIUrl":"https://doi.org/10.24200/jmas.vol7iss01pp11-15","url":null,"abstract":"Objective: Innovation is an inherent part of knowledge management. The relationship between knowledge management and organizational innovation is getting an important issue in this millennium. However, without good capability of organizational learning, an organization cannot retain important knowledge management practices. The literature highlighted few studies that examine comprehensively the relationship among knowledge management, organizational learning and organizational innovation. Methodology: Therefore, the purpose of the study is to examine the effect of knowledge management on innovation directly and through organizational learning, Tehran and suburbs subway is studied. Results: The research results indicate that OL has a full mediation effect on KM and OI. However, there are still some confusing relations between KM and organizational learning (OL). Conclusion: Therefore, the positioning of OL as a mediator is also an important contribution to this topic.","PeriodicalId":370173,"journal":{"name":"Journal of Management and Accounting Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"126206883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-29DOI: 10.24200/jmas.vol6iss03pp60-63
Nauman Yaseen
Data mining is one of the developing sciences and it is very suitable for analyzing database. Data mining is used in many sciences, such as business intelligence, shopping basket analysis, and medicine. The main algorithms of data mining are 4 categories that 2 main categories are feature ranking and classification algorithms. In this study, we propose a method for predicting the dividend of market price using data mining technique. A new method has been provided for classifying the data, and then the accuracy of each method has been achieved by implementing the above approach on a database with 371 companies in different industries and obtaining the precision of each model according to the inputs. We used stock data to apply this research, and based on the approach, we predicted the rate of change in the companies' dividends in 2015 according to the data of companies. The results indicated the high accuracy and high speed of the proposed approach.
{"title":"Predicting stock dividend using neural network and decision tree and comparing them with voting technique","authors":"Nauman Yaseen","doi":"10.24200/jmas.vol6iss03pp60-63","DOIUrl":"https://doi.org/10.24200/jmas.vol6iss03pp60-63","url":null,"abstract":"Data mining is one of the developing sciences and it is very suitable for analyzing database. Data mining is used in many sciences, such as business intelligence, shopping basket analysis, and medicine. The main algorithms of data mining are 4 categories that 2 main categories are feature ranking and classification algorithms. In this study, we propose a method for predicting the dividend of market price using data mining technique. A new method has been provided for classifying the data, and then the accuracy of each method has been achieved by implementing the above approach on a database with 371 companies in different industries and obtaining the precision of each model according to the inputs. We used stock data to apply this research, and based on the approach, we predicted the rate of change in the companies' dividends in 2015 according to the data of companies. The results indicated the high accuracy and high speed of the proposed approach.","PeriodicalId":370173,"journal":{"name":"Journal of Management and Accounting Studies","volume":"219 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115989464","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-29DOI: 10.24200/jmas.vol6iss01pp9-19
A. Nazar, M. Hamidizadeh
Objective: Nowadays, due to the created competitive environment in industries, one of the necessities of survival in any industry is understanding customer behavior and also factors affecting it. One of the effective ways, is advertising that cause the identification of the product on behalf of the client. On the other hand, brand equity is as one of the assets that keeps the value of the company and impact on the customer behavior. Methodology: So in this study is provided explaining model of customer behavior influence from advertising and brand equity based on conceptual model with case study of Kale and Pegah brands that each are representative of the most prestigious public and private brands. To accomplish this, have been reviewed texts and research literature in the field of consumer behavior, advertising and brand equity and its models. Statistical population in this study is included all food industry consumers that based on Cochran formula, the sample obtained 384 people and then questionnaire was made, this research were distributed among this statistical sample. Results: The validity questionnaire was confirmed through 5 academic expert in the marketing field, and its reliability obtained based on Cronbach's alpha coefficient about 0.89. For statistical analysis of data collected has been used from descriptive- correlation statistics method. In the end, by Smart PLs software and modeling of structural equation has been investigated fitting of calculation model and causal relationships between advertising and brand equity on customer behavior. Conclusion: According to the results of path analysis, customer behavior influence from advertising and brand equity, is significant and positive.
{"title":"Impact of advertising and brand equity on customer behavior","authors":"A. Nazar, M. Hamidizadeh","doi":"10.24200/jmas.vol6iss01pp9-19","DOIUrl":"https://doi.org/10.24200/jmas.vol6iss01pp9-19","url":null,"abstract":"Objective: Nowadays, due to the created competitive environment in industries, one of the necessities of survival in any industry is understanding customer behavior and also factors affecting it. One of the effective ways, is advertising that cause the identification of the product on behalf of the client. On the other hand, brand equity is as one of the assets that keeps the value of the company and impact on the customer behavior. Methodology: So in this study is provided explaining model of customer behavior influence from advertising and brand equity based on conceptual model with case study of Kale and Pegah brands that each are representative of the most prestigious public and private brands. To accomplish this, have been reviewed texts and research literature in the field of consumer behavior, advertising and brand equity and its models. Statistical population in this study is included all food industry consumers that based on Cochran formula, the sample obtained 384 people and then questionnaire was made, this research were distributed among this statistical sample. Results: The validity questionnaire was confirmed through 5 academic expert in the marketing field, and its reliability obtained based on Cronbach's alpha coefficient about 0.89. For statistical analysis of data collected has been used from descriptive- correlation statistics method. In the end, by Smart PLs software and modeling of structural equation has been investigated fitting of calculation model and causal relationships between advertising and brand equity on customer behavior. Conclusion: According to the results of path analysis, customer behavior influence from advertising and brand equity, is significant and positive.","PeriodicalId":370173,"journal":{"name":"Journal of Management and Accounting Studies","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"125827788","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-09-29DOI: 10.24200/JMAS.VOL8ISS4PP18-23
Morteza Taymoori, Mahsa Hossein Khanli
Telemedicine is essentially “the use of information and telecommunications technologies to provide and support health care services when distance separates the participants. Many product developments have taken place resulting in various medical devices becoming commercially available which may form part of a telemedicine solution. To foster user acceptance of telemedicine technologies, it is important for healthcare consumers to have a positive attitude toward using such systems. A key factor that influence user acceptance is the usability of the telemedicine system. It is critical, for real-world applicability to situate telemedicine applications within the context-specific needs of the people benefiting from or otherwise affected by them. Limited research is conducted in evaluating the usability of such tools from a home based video telemedicine system perspective has been conducted. To address this situation, this study investigates the usability issues associated with four home-based telemedicine software platforms using task performance metrics, and subjective measures. At-home telemedicine visits are quickly becoming an acceptable alternative for in-person patient visits. However, little work has been done to understand the usability of these home-based telemedicine solutions. It is critical for user acceptance and real-world applicability to evaluate available telemedicine solutions within the context-specific needs of the users of this technology. To address this need, this study evaluated the usability of four home-based telemedicine software platforms: Doxy.me, Vidyo,VSee, and Polycom. Statistically significant differences among the telemedicine software platforms were found for task completion time, total workload, mental demand, effort, frustration, preference ranking and computer system usability scores. Usability problems with installation and account creation led to high mental demand and task completion time, suggesting the participants preferred a system without such requirements. Majority of the usability issues were identified at the telemedicine initiation phase. The findings from this study can be used by software developers to develop user-friendly telemedicine systems.
{"title":"Assessment of Home-Based Telemedicine Systems in human resourse management","authors":"Morteza Taymoori, Mahsa Hossein Khanli","doi":"10.24200/JMAS.VOL8ISS4PP18-23","DOIUrl":"https://doi.org/10.24200/JMAS.VOL8ISS4PP18-23","url":null,"abstract":"Telemedicine is essentially “the use of information and telecommunications technologies to provide and support health care services when distance separates the participants. Many product developments have taken place resulting in various medical devices becoming commercially available which may form part of a telemedicine solution. To foster user acceptance of telemedicine technologies, it is important for healthcare consumers to have a positive attitude toward using such systems. A key factor that influence user acceptance is the usability of the telemedicine system. It is critical, for real-world applicability to situate telemedicine applications within the context-specific needs of the people benefiting from or otherwise affected by them. Limited research is conducted in evaluating the usability of such tools from a home based video telemedicine system perspective has been conducted. To address this situation, this study investigates the usability issues associated with four home-based telemedicine software platforms using task performance metrics, and subjective measures. At-home telemedicine visits are quickly becoming an acceptable alternative for in-person patient visits. However, little work has been done to understand the usability of these home-based telemedicine solutions. It is critical for user acceptance and real-world applicability to evaluate available telemedicine solutions within the context-specific needs of the users of this technology. To address this need, this study evaluated the usability of four home-based telemedicine software platforms: Doxy.me, Vidyo,VSee, and Polycom. Statistically significant differences among the telemedicine software platforms were found for task completion time, total workload, mental demand, effort, frustration, preference ranking and computer system usability scores. Usability problems with installation and account creation led to high mental demand and task completion time, suggesting the participants preferred a system without such requirements. Majority of the usability issues were identified at the telemedicine initiation phase. The findings from this study can be used by software developers to develop user-friendly telemedicine systems.","PeriodicalId":370173,"journal":{"name":"Journal of Management and Accounting Studies","volume":"84 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2020-09-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"133157532","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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