N. Shpak, Z. Dvulit, L. Maznyk, W. Sroka, A. Zaverbnyj, O. Levchenko
{"title":"Optimization of the Export Structure in Transport Companies: A Case Study","authors":"N. Shpak, Z. Dvulit, L. Maznyk, W. Sroka, A. Zaverbnyj, O. Levchenko","doi":"10.18267/j.cebr.312","DOIUrl":"https://doi.org/10.18267/j.cebr.312","url":null,"abstract":"","PeriodicalId":37276,"journal":{"name":"Central European Business Review","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2022-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43899849","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
According to the duration of the health crisis caused by the COVID-19 virus, this study examines Serbian tourists' perception of risk (travel risk, destination risk, health and psychological risk, and financial risk) in two different periods of the crisis. The collection of primary data was performed using the questionnaire technique, and the research was conducted during May 2020 (363 respondents) and January 2021 (360 respondents). The research findings revealed that the perception of risk is higher in the first period of the health crisis compared to the second observed period, except for health and psychological risk (higher in the second period of the crisis). After observing both periods of health crisis and the examined control variables (gender, age, monthly income, level of education, travel intention, crisis period), the findings of linear hierarchical regressions indicate that the perception of travel risk and health and psychological risk is significantly influenced by education and travel intention, while the perception of destination risk and financial risk is influenced by travel intention. The results of the cluster analysis identified three characteristic clusters ("carefree", "relaxed", and "concerned") and a change in cluster composition during two periods of the COVID-19 crisis. The results of the study are discussed, the implications are stated, and the directions of further research are suggested. Implications for Central European audience: The study's findings contribute toward understanding the risk perception of travel in the period of health crisis caused by COVID-19 infection, which can help destination and marketing managers form strategies to reduce risk perception, which is crucial for the recovery of the national and global tourism industry. Also, organizers and tourist destinations since the recovery of tourism will depend on their ability to develop strategies to attract different segments of Serbian tourists in the crisis and postcrisis period.
{"title":"Travel Risk Perception in a Health Crisis Caused by the Covid-19 Virus: The Case of Serbia","authors":"Romina Alkier, Goran Perić, Sandra Dramićanin","doi":"10.18267/j.cebr.309","DOIUrl":"https://doi.org/10.18267/j.cebr.309","url":null,"abstract":"According to the duration of the health crisis caused by the COVID-19 virus, this study examines Serbian tourists' perception of risk (travel risk, destination risk, health and psychological risk, and financial risk) in two different periods of the crisis. The collection of primary data was performed using the questionnaire technique, and the research was conducted during May 2020 (363 respondents) and January 2021 (360 respondents). The research findings revealed that the perception of risk is higher in the first period of the health crisis compared to the second observed period, except for health and psychological risk (higher in the second period of the crisis). After observing both periods of health crisis and the examined control variables (gender, age, monthly income, level of education, travel intention, crisis period), the findings of linear hierarchical regressions indicate that the perception of travel risk and health and psychological risk is significantly influenced by education and travel intention, while the perception of destination risk and financial risk is influenced by travel intention. The results of the cluster analysis identified three characteristic clusters (\"carefree\", \"relaxed\", and \"concerned\") and a change in cluster composition during two periods of the COVID-19 crisis. The results of the study are discussed, the implications are stated, and the directions of further research are suggested. Implications for Central European audience: The study's findings contribute toward understanding the risk perception of travel in the period of health crisis caused by COVID-19 infection, which can help destination and marketing managers form strategies to reduce risk perception, which is crucial for the recovery of the national and global tourism industry. Also, organizers and tourist destinations since the recovery of tourism will depend on their ability to develop strategies to attract different segments of Serbian tourists in the crisis and postcrisis period.","PeriodicalId":37276,"journal":{"name":"Central European Business Review","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2022-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42500763","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The so-called agile approach is increasingly popular in the world of project management as a response to more dynamic and competitive environments. This study follows the question: What are the decisive criteria that result in the use of agile process models in practice? Therefore, a broad range of decision criteria is investigated, representing different reasons for firms to decide in favour or against the usage of agile process models, namely: Time-saving, increased efficiency, availability of qualified personnel, uniform terminology, project comparability and functions as a knowledge base. Most existing research on agile project management is of qualitative nature; this study uses a quantitative approach to assessing 51 firms and nine different industries within the DACH region. The collected data was analysed in a binary logistic regression model. Results reveal that time-saving positively predicts the use of agile process models, while high ratings in function as a knowledge base and project comparability predict the absence of agile process models. Therefore, practitioners are suggested to educate project and portfolio managers in the creation of hybrid environments and integration of agile process models in traditional project portfolios. Implications for Central European audience : The results of this study provide valuable insights into the selection of project management approaches across different industries in the DACH region. industry and x 8 = firm size, are added to the model, with industry designed as a categorical variable with the dimensions IT and “Other”. The analysis was carried out with the Statistical Package for Social Sciences (SPSS Version 27). The Wald statistics and the p-values are considered to assess whether the suggested causalities result in significant correlations in the model. For this study, a p-value of p < 0.05 is considered significant. The Hosmer-Lemeshow test is applied to determine the overall quality of the model (goodness-of-fit), providing information to what degree the estimated model fits the data sample, dividing the observations into groups and comparing the predicted observations with the actual observations for each group. Based on this comparison, the Chi-square test is then carried out. The result showed significance (p<0.05), indicating that there is a significant deviation between the model and the data. The odds ratio (Exp(ß)) is considered to assess the effect strength of the respective predictor variables. The odds ratio gives the change in the probability of the event Y=1, if one independent variable is increased by one unit, given that all the other variables of the model are held constant. For negative odds ratios, the reciprocal value is calculated.
{"title":"Agile or Traditional Project Organization: A Quantitative Assessment of Decision Criteria among Firms in the Dach Region","authors":"Nuria Magdalena Maier, Philipp Emmerich","doi":"10.18267/j.cebr.308","DOIUrl":"https://doi.org/10.18267/j.cebr.308","url":null,"abstract":"The so-called agile approach is increasingly popular in the world of project management as a response to more dynamic and competitive environments. This study follows the question: What are the decisive criteria that result in the use of agile process models in practice? Therefore, a broad range of decision criteria is investigated, representing different reasons for firms to decide in favour or against the usage of agile process models, namely: Time-saving, increased efficiency, availability of qualified personnel, uniform terminology, project comparability and functions as a knowledge base. Most existing research on agile project management is of qualitative nature; this study uses a quantitative approach to assessing 51 firms and nine different industries within the DACH region. The collected data was analysed in a binary logistic regression model. Results reveal that time-saving positively predicts the use of agile process models, while high ratings in function as a knowledge base and project comparability predict the absence of agile process models. Therefore, practitioners are suggested to educate project and portfolio managers in the creation of hybrid environments and integration of agile process models in traditional project portfolios. Implications for Central European audience : The results of this study provide valuable insights into the selection of project management approaches across different industries in the DACH region. industry and x 8 = firm size, are added to the model, with industry designed as a categorical variable with the dimensions IT and “Other”. The analysis was carried out with the Statistical Package for Social Sciences (SPSS Version 27). The Wald statistics and the p-values are considered to assess whether the suggested causalities result in significant correlations in the model. For this study, a p-value of p < 0.05 is considered significant. The Hosmer-Lemeshow test is applied to determine the overall quality of the model (goodness-of-fit), providing information to what degree the estimated model fits the data sample, dividing the observations into groups and comparing the predicted observations with the actual observations for each group. Based on this comparison, the Chi-square test is then carried out. The result showed significance (p<0.05), indicating that there is a significant deviation between the model and the data. The odds ratio (Exp(ß)) is considered to assess the effect strength of the respective predictor variables. The odds ratio gives the change in the probability of the event Y=1, if one independent variable is increased by one unit, given that all the other variables of the model are held constant. For negative odds ratios, the reciprocal value is calculated.","PeriodicalId":37276,"journal":{"name":"Central European Business Review","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2022-05-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46946227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This research examines the relation between annual report readability and company performance in a German-speaking country, Austria. The incomplete revelation hypothesis, management obfuscation hypothesis and agency theory assume that firms with lower performance strategically use readability in their disclosures to obfuscate negative results. For investors, reading, analysing, and interpreting data becomes a costly affair; this weakens the negative effect of such data on a firm’s reputation and share price. We use LIX and Flesch formulas to measure the readability of letters to the shareholders and/or interviews with the board in annual reports. The sample consists of 37 companies that are listed on the Prime Market of the Vienna Stock Exchange and their data from the year 2009 to 2020. Company performance is measured by the change in turnover, profit, and share price. The analysed sections mostly show high to very high levels of difficulty. During the observation period, readability levels do not change significantly. We find that the annual reports of firms with lower performance are not harder to read and, therefore, cannot confirm the management obfuscation hypothesis. A significant influence of change in profit/loss on readability is minutely observed. Possible reasons for this observation could be characteristics of the German language, statistical outliers, the long observation period, more professional investor relations offices, and changing communication channels between companies and stakeholders. The last point, changing communication channels, also puts the obfuscation hypothesis and its application to readability up for discussion again. Implications for Central European audience : Our study shows that also Central European countries are confronted with low levels of readability in annual reports. Nevertheless, we cannot see a clear tendency towards obfuscation in corporate disclosures. our on the
{"title":"Readability of Annual Reports on the Vienna Stock Exchange: A Test of Management Obfuscation Hypothesis","authors":"Bernhard Stellner","doi":"10.18267/j.cebr.307","DOIUrl":"https://doi.org/10.18267/j.cebr.307","url":null,"abstract":"This research examines the relation between annual report readability and company performance in a German-speaking country, Austria. The incomplete revelation hypothesis, management obfuscation hypothesis and agency theory assume that firms with lower performance strategically use readability in their disclosures to obfuscate negative results. For investors, reading, analysing, and interpreting data becomes a costly affair; this weakens the negative effect of such data on a firm’s reputation and share price. We use LIX and Flesch formulas to measure the readability of letters to the shareholders and/or interviews with the board in annual reports. The sample consists of 37 companies that are listed on the Prime Market of the Vienna Stock Exchange and their data from the year 2009 to 2020. Company performance is measured by the change in turnover, profit, and share price. The analysed sections mostly show high to very high levels of difficulty. During the observation period, readability levels do not change significantly. We find that the annual reports of firms with lower performance are not harder to read and, therefore, cannot confirm the management obfuscation hypothesis. A significant influence of change in profit/loss on readability is minutely observed. Possible reasons for this observation could be characteristics of the German language, statistical outliers, the long observation period, more professional investor relations offices, and changing communication channels between companies and stakeholders. The last point, changing communication channels, also puts the obfuscation hypothesis and its application to readability up for discussion again. Implications for Central European audience : Our study shows that also Central European countries are confronted with low levels of readability in annual reports. Nevertheless, we cannot see a clear tendency towards obfuscation in corporate disclosures. our on the","PeriodicalId":37276,"journal":{"name":"Central European Business Review","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2022-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43497160","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Within V4 automotive Global Value Chains (GVCs), technologies absorbed by the corporate sector represent a significant impact on the level of value-added created within the economy. Sectoral and geographic targeting of our research is determined by the export of motor vehicles, trailers, and semi-trailers produced in the V4 countries. The article’s main objective was to investigate the role of services provided by V4 countries within GVCs with an emphasis on transport and storage. The authors used the method of linear regression analysis to answer two central research questions. Is there a synergic or spillover effect within the automotive clusters of the V4 countries in creating value-added originating in the logistic services? What role absorption of technology at the firm level in EU27 countries (the most important trading partners of the V4 countries) plays in creating value-added in the V4 automotive sector? Authors found differentiated results within V4 countries, confirming the hypothesis related to technology absorption. Implications for Central European audience: Despite high V4 export performance, the research suggests how to increase the value-added through higher involvement within GVCs (particularly the automotive industry). The paper demonstrates a positive impact of importing transport services from the EU countries to some V4 countries (Slovakia, Czechia, and Poland) and its value-added content in gross exports. For any V4 country, an increase in the quality of the business environment of EU trade partners (measured as the corporate level of technology absorption) results in a lower value-added creation, quite significantly, with lower effect in the case of Czechia, but more than 15% decrease in case of Poland, Hungary, and Slovakia.
{"title":"Sources of Value-Added in V4 automotive GVCs: The Case of Transport and Storage Services and Firm Level Technology Absorption","authors":"M. Minárik, Stanislav Zábojník, Janka Pásztorová","doi":"10.18267/j.cebr.301","DOIUrl":"https://doi.org/10.18267/j.cebr.301","url":null,"abstract":"Within V4 automotive Global Value Chains (GVCs), technologies absorbed by the corporate sector represent a significant impact on the level of value-added created within the economy. Sectoral and geographic targeting of our research is determined by the export of motor vehicles, trailers, and semi-trailers produced in the V4 countries. The article’s main objective was to investigate the role of services provided by V4 countries within GVCs with an emphasis on transport and storage. The authors used the method of linear regression analysis to answer two central research questions. Is there a synergic or spillover effect within the automotive clusters of the V4 countries in creating value-added originating in the logistic services? What role absorption of technology at the firm level in EU27 countries (the most important trading partners of the V4 countries) plays in creating value-added in the V4 automotive sector? Authors found differentiated results within V4 countries, confirming the hypothesis related to technology absorption. Implications for Central European audience: Despite high V4 export performance, the research suggests how to increase the value-added through higher involvement within GVCs (particularly the automotive industry). The paper demonstrates a positive impact of importing transport services from the EU countries to some V4 countries (Slovakia, Czechia, and Poland) and its value-added content in gross exports. For any V4 country, an increase in the quality of the business environment of EU trade partners (measured as the corporate level of technology absorption) results in a lower value-added creation, quite significantly, with lower effect in the case of Czechia, but more than 15% decrease in case of Poland, Hungary, and Slovakia.","PeriodicalId":37276,"journal":{"name":"Central European Business Review","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2022-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42812249","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
H. Abdullah, Krar Muhsin Thajil, Alhamzah Alnoor, Hadi Al‐Abrrow, K. W. Khaw, Xinying Chew, Abdullah Mohammed Sadaa
This study aims to predict and assess the antecedents of use social commerce using dualstage structural equation modelling and artificial neural network analysis. This study sheds light on the role of perceived risks in developing the relationship of each of the social bonds and the social network on the convenience of adopting wearable payment. The interactive role of barriers of using the wearable payment for the relationship convenience of adopting wearable payment and intention to use social commerce was also explored. Finally, this study highlighted the effect of the mediating variable of the convenience of adopting wearable payment. The survey was adopted by surveying 334 people with an online shopping experience. The results confirmed the role of interactive variables, perceived risk, and barriers of using wearable payment in increasing intention to use social commerce. On the other hand, the convenience of wearable payment adoption has fully mediated the relationship between social bonds, social network theories and intention to use social commerce. Implications for Central European audience: The findings of this study contribute to providing academics and practitioners with a deep insight into the antecedents of social commerce to develop practices and policies that increase intentions to use social commerce.
{"title":"Predicting Determinants of Use Mobile Commerce through Modelling Non-Linear Relationships","authors":"H. Abdullah, Krar Muhsin Thajil, Alhamzah Alnoor, Hadi Al‐Abrrow, K. W. Khaw, Xinying Chew, Abdullah Mohammed Sadaa","doi":"10.18267/j.cebr.306","DOIUrl":"https://doi.org/10.18267/j.cebr.306","url":null,"abstract":"This study aims to predict and assess the antecedents of use social commerce using dualstage structural equation modelling and artificial neural network analysis. This study sheds light on the role of perceived risks in developing the relationship of each of the social bonds and the social network on the convenience of adopting wearable payment. The interactive role of barriers of using the wearable payment for the relationship convenience of adopting wearable payment and intention to use social commerce was also explored. Finally, this study highlighted the effect of the mediating variable of the convenience of adopting wearable payment. The survey was adopted by surveying 334 people with an online shopping experience. The results confirmed the role of interactive variables, perceived risk, and barriers of using wearable payment in increasing intention to use social commerce. On the other hand, the convenience of wearable payment adoption has fully mediated the relationship between social bonds, social network theories and intention to use social commerce. Implications for Central European audience: The findings of this study contribute to providing academics and practitioners with a deep insight into the antecedents of social commerce to develop practices and policies that increase intentions to use social commerce.","PeriodicalId":37276,"journal":{"name":"Central European Business Review","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2022-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45113334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Netnography, an online qualitative research method that evolved from ethnography, previously typically used in anthropology, is experiencing its boom in contemporary marketing research worldwide. It helps to answer research questions about a variety of topics, and it is used in many different ways. Therefore, each netnographic study is unique, not only content-wise but also in terms of the approach to the use of the method. In the presented paper, the case study research method was applied to aim at the identification of the best practices in contemporary marketing research when using netnography. Based on the analysis of chosen articles published in peer-reviewed academic journals, the paper defines the features of the research problem suitable for the application of netnography, the typical process, and its variances, as well as basic criteria for use. As a result of observed significant differences in applying the method, the paper captures the variability of netnography use in the Model of NET Dimensions of Netnography. The model shows how each netnographic study has to deal with three dimensions of decisions that need to be taken: ‘the Niche’ – the place ‘where’ and the group ‘whom’ it researches, ‘the Engagement’ – the extent to which the researcher is engaged in the studied community, and ‘the Time’ – the timeline – ‘when’ and timespan ‘how long’. The combination of all the possibilities of NET dimensions makes the netnography so variable, flexible, and adaptable, and therefore a very suitable method for many research problems.Implications for Central European Audience: The paper presents the variety of use of netnography in contemporary marketing research. Although the method originated at the end of the 20th century and is starting to be very popular worldwide, especially with the growth of life online, there is still very little research done using this method in the CEE. Researching the various scholar engines at the time of the article submission, we found very few published studies originating from the CEE. And yet, as the presented paper shows, the method is very well-fitting for a large variety of research problems, and it is very handy, especially now when other qualitative methods are often more difficult to be carried out due to COVID-19 restrictions. The method has the potential to help to answer many of the real businesses’ questions as well as to solve some academic puzzles. Therefore, we see a need to promote it within the academic and business community.
{"title":"USE OF NETNOGRAPHY IN CONTEMPORARY MARKETING RESEARCH","authors":"Janka Kopaničová, Dagmar Klepochová, Z. Francová","doi":"10.18267/j.cebr.303","DOIUrl":"https://doi.org/10.18267/j.cebr.303","url":null,"abstract":"Netnography, an online qualitative research method that evolved from ethnography, previously typically used in anthropology, is experiencing its boom in contemporary marketing research worldwide. It helps to answer research questions about a variety of topics, and it is used in many different ways. Therefore, each netnographic study is unique, not only content-wise but also in terms of the approach to the use of the method. In the presented paper, the case study research method was applied to aim at the identification of the best practices in contemporary marketing research when using netnography. Based on the analysis of chosen articles published in peer-reviewed academic journals, the paper defines the features of the research problem suitable for the application of netnography, the typical process, and its variances, as well as basic criteria for use. As a result of observed significant differences in applying the method, the paper captures the variability of netnography use in the Model of NET Dimensions of Netnography. The model shows how each netnographic study has to deal with three dimensions of decisions that need to be taken: ‘the Niche’ – the place ‘where’ and the group ‘whom’ it researches, ‘the Engagement’ – the extent to which the researcher is engaged in the studied community, and ‘the Time’ – the timeline – ‘when’ and timespan ‘how long’. The combination of all the possibilities of NET dimensions makes the netnography so variable, flexible, and adaptable, and therefore a very suitable method for many research problems.Implications for Central European Audience: The paper presents the variety of use of netnography in contemporary marketing research. Although the method originated at the end of the 20th century and is starting to be very popular worldwide, especially with the growth of life online, there is still very little research done using this method in the CEE. Researching the various scholar engines at the time of the article submission, we found very few published studies originating from the CEE. And yet, as the presented paper shows, the method is very well-fitting for a large variety of research problems, and it is very handy, especially now when other qualitative methods are often more difficult to be carried out due to COVID-19 restrictions. The method has the potential to help to answer many of the real businesses’ questions as well as to solve some academic puzzles. Therefore, we see a need to promote it within the academic and business community.","PeriodicalId":37276,"journal":{"name":"Central European Business Review","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2022-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43988902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tantri Yanuar Rahmat Syah, Patrick Christian Alimwidodo, Lovinda Lianti, Holila Hatta
{"title":"Perceived Price As Antecedent of Satisfaction and Loyalty: Learn From Fast Food Multinational Restaurants in Indonesia","authors":"Tantri Yanuar Rahmat Syah, Patrick Christian Alimwidodo, Lovinda Lianti, Holila Hatta","doi":"10.18267/j.cebr.304","DOIUrl":"https://doi.org/10.18267/j.cebr.304","url":null,"abstract":"","PeriodicalId":37276,"journal":{"name":"Central European Business Review","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2022-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49013428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Studies on institutional support for the internationalisation of firms from transitional economies are inconclusive. This research contributes to the studies of institutional support in cases of firms with complementary innovation – internationalisation strategies. Mixed method research is used to support quantitative structural modelling. It uses qualitative interview data in combination with quantitative data gathered by a survey questionnaire on a sample of 88 telecommunications firms from the Croatia economy the year after it joined the European Union (2014). SmartPLS model is used to analyse data obtained through a questionnaire survey. The results show that institutions can assist firms in recombining their processes when they offer concrete product development support and, to a lesser extent, marketing support. The recombination of firms’ processes, i.e. its ability to openly innovate, leads to significantly better globalised-localised (glocal) financial and marketing performance, which results are robust. The results are inconclusive in the case of glocal growth performance. The structural model assessed the effect of readiness for open innovation on glocal growth as positive and insignificant, while the robustness check found it to be positive and significant. Implications for Central European audience: The value of this study is twofold. Firstly, it provides support and direction according to which institutional support could be directed to strengthen the internationalisation effort of the incumbent industry from transitional Central European economy that has transformed from the socialist to a market economy and undergone a process of joining the European Union. Secondly, it shows managers weak spots in institutional support and enables them to mitigate them quicker by finding similar support either outside of the firm on international markets or by employing highly qualified individuals.
{"title":"GLOCALISATION AND READINESS FOR OPEN INNOVATION: THE ROLE OF INSTITUTIONAL SUPPORT IN TRANSITIONAL ECONOMIES","authors":"Maja Bašić","doi":"10.18267/j.cebr.302","DOIUrl":"https://doi.org/10.18267/j.cebr.302","url":null,"abstract":"Studies on institutional support for the internationalisation of firms from transitional economies are inconclusive. This research contributes to the studies of institutional support in cases of firms with complementary innovation – internationalisation strategies. Mixed method research is used to support quantitative structural modelling. It uses qualitative interview data in combination with quantitative data gathered by a survey questionnaire on a sample of 88 telecommunications firms from the Croatia economy the year after it joined the European Union (2014). SmartPLS model is used to analyse data obtained through a questionnaire survey. The results show that institutions can assist firms in recombining their processes when they offer concrete product development support and, to a lesser extent, marketing support. The recombination of firms’ processes, i.e. its ability to openly innovate, leads to significantly better globalised-localised (glocal) financial and marketing performance, which results are robust. The results are inconclusive in the case of glocal growth performance. The structural model assessed the effect of readiness for open innovation on glocal growth as positive and insignificant, while the robustness check found it to be positive and significant. Implications for Central European audience: The value of this study is twofold. Firstly, it provides support and direction according to which institutional support could be directed to strengthen the internationalisation effort of the incumbent industry from transitional Central European economy that has transformed from the socialist to a market economy and undergone a process of joining the European Union. Secondly, it shows managers weak spots in institutional support and enables them to mitigate them quicker by finding similar support either outside of the firm on international markets or by employing highly qualified individuals.","PeriodicalId":37276,"journal":{"name":"Central European Business Review","volume":" ","pages":""},"PeriodicalIF":1.3,"publicationDate":"2022-02-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47511501","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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