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How Important Is the Business Environment for The Performance of Enterprises? Case Study of Selected European Countries 营商环境对企业绩效有多重要?欧洲国家个案研究
IF 1.3 Q3 BUSINESS Pub Date : 2022-01-23 DOI: 10.18267/j.cebr.300
K. Valaskova, Dominika Gajdosikova, Tomislava Pavić Kramarić
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引用次数: 4
Does Fiscal Policy Matter for Business R&D Investment? Panel Data Evidence from Central and Eastern Europe 财政政策对企业研发投资重要吗?中欧和东欧的专家组数据证据
IF 1.3 Q3 BUSINESS Pub Date : 2022-01-18 DOI: 10.18267/j.cebr.297
G. Shakhmuradyan
This paper examines the impact of fiscal policy on business investment in research and development (R&D). Panel regression models – with independent variables for the total tax and contribution rate, government appropriations and outlays for R&D, and the R&D tax subsidy rate – are set up to examine cross-country differences in business investment in R&D, with a set of control variables. The latter include, most notably, the number of full-time researchers, tertiary education attainment, the protection of intellectual property rights, governance, the long-term interest rate, and trade openness. The panel encompasses eleven countries of Central and Eastern Europe over ten years (2010–2019). The findings suggest that fiscal policy does not affect BERD, while trade openness, tertiary education attainment, and full-time researcher employment have a significant positive impact. These findings are consistent with some of the earlier studies on the effectiveness of fiscal policy in stimulating business investment, calling for greater allocation of public and private funds for R&D professional development and training programs. Implications for Central European audience: This paper used recent data for eleven Central and Eastern European countries. Therefore, the findings are directly applicable to these countries. As the paper used random-effects generalised least squares estimation for panel data, the findings can be generalised to other countries.
本文考察了财政政策对企业研发投资的影响。建立了面板回归模型——总税收和贡献率、政府研发拨款和支出以及研发税收补贴率的自变量——用一组控制变量检验企业研发投资的跨国差异。后者最值得注意的包括全职研究人员的数量、高等教育程度、知识产权保护、治理、长期利率和贸易开放。该小组在十年(2010-2019年)内涵盖了中欧和东欧的十一个国家。研究结果表明,财政政策不影响BERD,而贸易开放、高等教育程度和全职研究员就业具有显著的积极影响。这些发现与早期关于财政政策在刺激商业投资方面的有效性的一些研究一致,这些研究呼吁更多地分配公共和私人资金用于研发专业发展和培训项目。对中欧受众的影响:本文使用了11个中欧和东欧国家的最新数据。因此,调查结果直接适用于这些国家。由于该论文对面板数据使用了随机效应广义最小二乘估计,因此研究结果可以推广到其他国家。
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引用次数: 1
Determination of the Level of Strategic Management in SMEs 中小企业战略管理水平的确定
IF 1.3 Q3 BUSINESS Pub Date : 2022-01-15 DOI: 10.18267/j.cebr.296
M. Maříková, L. Rolínek, J. Vrchota, P. Řehoř
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引用次数: 1
Understanding The Budapest Entrepreneurial Ecosystem: Human Capital Flows and Social Capital Ties 理解布达佩斯创业生态系统:人力资本流动与社会资本纽带
IF 1.3 Q3 BUSINESS Pub Date : 2021-12-30 DOI: 10.18267/j.cebr.295
Loretta Huszák, T. Gittins
Socio-economic transition in the CEE (Central and Eastern Europe) region in recent decades forms the operating context for young entrepreneurial ecosystems. This study has the aim of analysing institutional and cognitive features of CEE ecosystem development by considering Budapest as a prime example of an urban entrepreneurial ecosystem. Alongside the analysis of event registration data, a qualitative research approach is deployed featuring semistructured interviews with entrepreneurs and other institutional actors attending a networking event in Budapest. The methodological foundation for this approach is adapted from Triple Helix ecosystem theory. A conceptual model is produced from the research process, and ecosystem theory is developed by accounting for dynamic human capital flows and social capital ties do not present in the original Triple Helix theory. Results primarily indicate moderate levels of asset values and that attendance by entrepreneurs is largely motivated by locating start-up funding. Prime outcomes of interviews are a lack of innovation-focused specific human capital and increasingly market-based means of social capital development. Furthermore, the findings presented as propositions assume a partial virtual nature for human capital flows and social capital ties between ecosystem actors. On this basis, the resulting conceptual model accounts for the presence of digitalisation. Thus, ongoing entrepreneurial ecosystem development entails continual institutional adaption to information technologydriven socio-economic conditions. The Budapest ecosystem would, however, need to acquire a stronger virtual aspect in order to realise greater growth potential. Implications for Central European audience: While research on entrepreneurial ecosystems has gained strength, it has barely been applied to the CEE region. This study represents a formative attempt in this regard whereby the resulting conceptual model may be used to empirically evaluate entrepreneurial ecosystems within the region by comparing specific internal and external human and social capital movements. The model primarily implies that digitally derived human and social capital would require deeper integration between start-up firms and institutional actors. Crucially, there is also an implicit need for institutions to develop digitalised infrastructure more intensively in order to nurture innovative start-up activity in the CEE region.
近几十年来,中东欧(中欧和东欧)地区的社会经济转型形成了年轻创业生态系统的运作环境。本研究的目的是通过将布达佩斯视为城市创业生态系统的典型例子,分析中东欧生态系统发展的制度和认知特征。除了分析活动注册数据外,还采用了定性研究方法,对参加布达佩斯网络活动的企业家和其他机构参与者进行了半结构化采访。该方法的方法论基础改编自三重螺旋生态系统理论。研究过程中产生了一个概念模型,生态系统理论是通过考虑原始三螺旋理论中不存在的动态人力资本流动和社会资本联系而发展起来的。结果主要表明,资产价值水平适中,企业家的参与在很大程度上是由寻找创业资金推动的。访谈的主要结果是缺乏以创新为重点的特定人力资本和日益以市场为基础的社会资本发展手段。此外,作为命题提出的研究结果假设了生态系统参与者之间的人力资本流动和社会资本联系具有部分虚拟性质。在此基础上,由此产生的概念模型解释了数字化的存在。因此,持续的创业生态系统发展需要不断的制度适应信息技术驱动的社会经济条件。然而,布达佩斯生态系统需要获得更强大的虚拟方面,才能实现更大的增长潜力。对中欧受众的影响:虽然对创业生态系统的研究有所加强,但它几乎没有应用于中东欧地区。这项研究代表了这方面的一种形成性尝试,由此产生的概念模型可以用来通过比较具体的内部和外部人力和社会资本流动来实证评估该地区的创业生态系统。该模型主要意味着,数字衍生的人力和社会资本需要初创公司和机构参与者之间更深入的整合。至关重要的是,各机构也迫切需要更深入地发展数字化基础设施,以培育中东欧地区的创新创业活动。
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引用次数: 1
What Situations Cause Crucial Financial Decisions within Social Businesses? 什么情况会导致社会企业做出关键的财务决策?
IF 1.3 Q3 BUSINESS Pub Date : 2021-12-17 DOI: 10.18267/j.cebr.294
Jarmila Duháček Šebestová, Petra Krejčí, Ž. Rylková
The growing uncertainty in today's business environment has a significant influence on social business's behaviour. Those enterprises could rely on public support in the past, but nowadays, they have to find a way to be more responsible about their social activity and be financially independent on public resources. Based on this theoretical background, the paper's main goal was to find a set of factors that influence crucial financial decisions within a crisis. When social businesses create an optimal financial portfolio to be financially sustainable, primary research was conducted. A sample of 57 social businesses was asked about their financial strategy. The main research goal was to compare a change before and after the first wave of the Covid-19 pandemic situation in 2020. This case has shown current financial thinking and preparedness for unusual or crises. A mixed research approach was chosen due to a limited number of respondents. The overall results found that those businesses prefer to use the current strategy (42%) in crisis, and they limit investments to survive in that situation, except marketing investments (16%). Implications for Central European audience: At the theoretical level, our study shows social enterprise concepts in the Central European context, which differs somewhat from the already established definition of mainly Anglo-Saxon and American authors. At the same time, it combines knowledge about the use of financial planning in this segment. The study results show that financial planning is essential in these companies because it can achieve social goals. A discussion would be opened on how to raise awareness of the preparation of the strategy. Alternatively, how to strengthen the financial literacy of managers or representatives of these entities. © 2022. All Rights Reserved.
当今商业环境中日益增长的不确定性对社会企业的行为产生了重大影响。在过去,这些企业可以依靠公众的支持,但现在,他们必须找到一种更负责任的社会活动方式,并在公共资源上实现财务独立。基于这一理论背景,本文的主要目标是找到一组影响危机中关键财务决策的因素。当社会企业创造一个最佳的财务组合是财务上可持续的,进行了初步研究。57家社会企业被问及他们的财务策略。主要研究目标是比较2020年第一波新冠疫情爆发前后的变化。这个案例显示了当前的金融思维和对异常或危机的准备。由于受访者数量有限,选择了混合研究方法。总体结果发现,这些企业在危机中更倾向于使用当前的策略(42%),除了营销投资(16%)外,他们限制投资以在这种情况下生存。对中欧读者的启示:在理论层面上,我们的研究展示了中欧背景下的社会企业概念,这与主要由盎格鲁-撒克逊和美国作者已经确立的定义有所不同。同时,它结合了关于在这个细分市场中使用财务规划的知识。研究结果表明,财务规划在这些公司是必不可少的,因为它可以实现社会目标。将开始讨论如何提高对战略编制工作的认识。或者,如何加强这些实体的管理人员或代表的财务知识。©2022。版权所有。
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引用次数: 0
Antecedents and Consequences of Consumer Hope for the Brand of Hydroderm with the Moderating role of Brand Charisma 消费者对润肤霜品牌希望的前因后果与品牌魅力的调节作用
IF 1.3 Q3 BUSINESS Pub Date : 2021-12-17 DOI: 10.18267/j.cebr.293
A. Rastgar, G. Taheri, Hooshmand Bagheri Garbollagh, Omid Solati Nejad
With the expansion of different brands in similar classes of products and the close competition of brand owners in attracting and retaining more customers, the production of ethical brands that are subject to ethical principles in all stages of the process of supply, production, presentation, and sale of products has become one of the most important factors in creating superiority and brand differentiation in expanding customer communication and interaction with the brand. Given the importance of the role of brand ethical value in establishing effective customer relationships with the brand, this study aimed at investigating the predictions and consequences of consumer hope for the brand of Hydroderm with the role of brand charisma. The present study used a survey method to collect data and a correlation method to analyze the data. The statistical population of the study included 327 consumers of Hydroderm cosmetics brands; they were selected using the available sampling method. Information was collected using a Likert-point questionnaire, and data analysis was performed by structural equation modelling. The findings showed that the perceived ethical value of the brand on the obsessive brand passion and harmonious brand passion on consumer hope for the brand had a positive and significant effect. Moreover, obsessive brand passion did not have a significant effect on consumer hope for the brand. In addition, brand charisma mediated the effect of the perceived ethical value of the brand on the harmonious brand passion and obsessive brand passion. Finally, a positive and significant effect was found between consumer hope for brand and brand-customer interaction. Implications for Central European audience: Since most Central European countries seek to use the social media space to introduce and sell their brands to all parts of the world, including Asian countries, identifying and understanding how the perceived ethical value of the brand affects consumers interaction of with the brand can be a good practical guide to improve their activities with Asian countries that are subject to Islamic and ethical values. The recommendations obtained from the results show that the behavioural, personality, operational values of the brand as well as its responsibility can increase
随着同类产品中不同品牌的扩张和品牌所有者为吸引和留住更多顾客的激烈竞争,在产品的供应、生产、展示和销售过程的各个阶段都遵循道德原则的道德品牌的生产,已成为扩大客户与品牌的沟通和互动,创造优势和品牌差异化的最重要因素之一。鉴于品牌伦理价值在与品牌建立有效的客户关系中所起的重要作用,本研究旨在通过品牌魅力的作用调查消费者对Hydroderm品牌的期望的预测和后果。本研究采用调查法收集资料,采用相关法分析资料。本研究的统计人群包括327名Hydroderm化妆品品牌消费者;他们是通过可用的抽样方法选择的。资料收集采用李克特点问卷,数据分析采用结构方程模型。研究发现,品牌伦理价值感知对强迫性品牌激情和和谐型品牌激情对消费者对品牌的希望有显著的正向影响。此外,强迫性品牌激情对消费者对品牌的期望没有显著影响。此外,品牌魅力在品牌伦理价值感知对和谐型品牌激情和强迫性品牌激情的影响中起中介作用。最后,消费者对品牌的期望与品牌-顾客互动之间存在显著的正向影响。对中欧受众的影响:由于大多数中欧国家寻求利用社交媒体空间向世界各地(包括亚洲国家)介绍和销售其品牌,因此确定和理解品牌的感知道德价值如何影响消费者与品牌的互动,可以成为改善他们与受伊斯兰和道德价值观约束的亚洲国家的活动的良好实践指南。从结果中得到的建议表明,品牌的行为、个性、经营价值以及责任都可以增加
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引用次数: 0
The Impact of Continuous Improvement Concepts on The Performance of Furniture Production Processes 持续改进理念对家具生产过程绩效的影响
IF 1.3 Q3 BUSINESS Pub Date : 2021-11-25 DOI: 10.18267/j.cebr.298
Ľ. Simanová, A. Sujová
Most small and medium-sized enterprises in the furniture industry use simple partial approaches to improve or manage production processes. The article aims to present research results focused on continuous process improvement through the implementation of Six Sigma (SS) and Lean Six Sigma (LSS) concepts in furniture production. Their impact on the performance via the level of the ROE (Return on Equity) indicator was evaluated using statistical methods of Chi-square test and Cramer’s contingency coefficient. The results of the research showed that furniture enterprises that had implemented selected methods of quality management reached a medium level of ROE values. The absence of a more comprehensive approach to managing the performance of processes was the impulse for a model creation based on the interconnection of SS and LSS concepts. The model should a practical use of appropriate methodologies and procedures in the management of furniture production processes, as well as in their optimisation. A thorough analysis of nonconforming products performed in furniture manufacturing processes transformed into SS and LSS metrics and the implementation of the model in the enterprise led to reduced process waste by reducing the number of non-conforming products, reducing the cost of such products, and increasing the capability of critical processes. Implications for Central European audience: The combination of theoretical knowledge in performance management and quality of production processes and practical knowledge from the real implementation of methods and tools for continuous improvement of production process capability in the company proved to be a good basis for creating a model within SS and LSS. These facts have contributed to the development of scientific knowledge. The presented application of methods and tools within SS and LSS will provide instructions for the use of new management methods. The specific outputs of the research work improve defining problems, measuring process parameters, analysis of measured data, improving furniture production processes.
大多数家具行业的中小型企业使用简单的局部方法来改进或管理生产过程。本文旨在通过在家具生产中实施六西格玛(SS)和精益六西格玛(LSS)概念来呈现持续过程改进的研究成果。采用卡方检验和克莱默偶然性系数的统计方法,通过净资产收益率(ROE)指标水平来评估它们对业绩的影响。研究结果表明,实施质量管理选择方法的家具企业ROE值达到中等水平。由于缺乏更全面的方法来管理流程的性能,因此需要基于SS和LSS概念的互连来创建模型。该模型应该在家具生产过程的管理中实际使用适当的方法和程序,以及在其优化中。对家具制造过程中的不合格品进行彻底的分析,将其转化为SS和LSS指标,并在企业中实施该模型,通过减少不合格品的数量、降低此类产品的成本和提高关键过程的能力,减少了过程浪费。对中欧受众的启示:将绩效管理和生产过程质量方面的理论知识与公司持续改进生产过程能力的方法和工具的实际实施中获得的实践知识相结合,为在SS和LSS内部创建模型奠定了良好的基础。这些事实促进了科学知识的发展。在SS和LSS中提出的方法和工具的应用将为使用新的管理方法提供指导。研究工作的具体成果包括:确定问题、测量工艺参数、分析测量数据、改进家具生产工艺。
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引用次数: 2
Who Feels No Fear? Exploring The Drivers of Entrepreneurial Fear of Failure Among Non-Entrepreneurs in Slovakia 谁无所畏惧?探索斯洛伐克非企业家对失败的恐惧驱动因素
IF 1.3 Q3 BUSINESS Pub Date : 2021-10-31 DOI: 10.18267/j.cebr.287
Marian Holienka, Diana Suchankova, P. Pšenák
Failure is an inseparable part and probably the most likely outcome of entrepreneurial activity. Fear of failure is among the key factors that hinder individual entry to the entrepreneurial path. While entrepreneurship literature mostly deals with its consequences, considerably lower attention has been paid to understanding its drivers. This is especially true in the Central European region, Slovakia not being exempt. Thus, our paper aims to fill this gap by analysing factors driving the entrepreneurial fear of failure among non-entrepreneur individuals in Slovakia. In doing so, we rely on the 2019 Global Entrepreneurship Monitor data for Slovakia and employ the ordinal logistic regression to test the hypothesised drivers of fear of failure among non-entrepreneur individuals. Our findings suggest that perceived entrepreneurial self-confidence and perceived ease of starting a business significantly reduce fear of failure. These factors are rather of an intrinsic and individual nature (the ‘I can do it’ factors). Further, in the case of non-entrepreneurs, these self-assessments usually result from expectations rather than from their own actual experience. Yet, the expectations themselves seem to be strong enough to affect the perceived level of fear of failure. We attribute this effect to the so-called failure feedback – an indication of a potential failure. Implications for Central European audience: Our study contributes to the debate on drivers of individual involvement in entrepreneurship and their specificity in the Central European context. We shed more light on factors influencing the fear of failure – one of the strongest barriers hindering individuals from starting a business. Despite focusing on Slovakia only, our study brings this topic to the table in the region. We contribute to the body of knowledge by suggesting potential patterns behind the fear of failure formation among the non-entrepreneur population, encouraging further investigation in the region and beyond, and proposing the practical implications for entrepreneurship policy, education, and training.
失败是创业活动不可分割的一部分,也是最有可能的结果。对失败的恐惧是阻碍个人走上创业道路的关键因素之一。虽然创业文献大多关注其后果,但对其驱动因素的理解却少得多。中欧地区尤其如此,斯洛伐克也不例外。因此,我们的论文旨在通过分析驱动斯洛伐克非企业家个人对失败的创业恐惧的因素来填补这一空白。在此过程中,我们依靠2019年斯洛伐克全球创业监测数据,并采用有序逻辑回归来测试非企业家个人恐惧失败的假设驱动因素。我们的研究结果表明,感知到的创业自信和感知到的创业容易程度显著降低了对失败的恐惧。这些因素是内在的和个人的性质(“我能做到”的因素)。此外,在非企业家的情况下,这些自我评价通常来自期望,而不是来自他们自己的实际经验。然而,期望本身似乎足够强大,足以影响人们对失败的恐惧程度。我们把这种效应归因于所谓的故障反馈——一种潜在故障的指示。对中欧受众的影响:我们的研究有助于讨论个人参与创业的驱动因素及其在中欧背景下的特殊性。我们更多地揭示了影响失败恐惧的因素——这是阻碍个人创业的最大障碍之一。尽管我们的研究只关注斯洛伐克,但我们的研究将这一主题带到了该地区。我们通过提出在非企业家人群中形成失败恐惧背后的潜在模式,鼓励在该地区及其他地区进行进一步调查,并提出对创业政策、教育和培训的实际影响,从而为知识体系做出贡献。
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引用次数: 1
The Impact of Institutional Environment on Risk Assessment 制度环境对风险评估的影响
IF 1.3 Q3 BUSINESS Pub Date : 2021-10-31 DOI: 10.18267/j.cebr.288
D. Steinhauser, Z. Borovská
The purpose of this research is to investigate the relationship between the institutional environment of the studied countries and the Coface Country Risk Assessment. To meet this object, we used quantitative methods in the form of descriptive and regression analysis. The result was an evaluation of the actual Coface Country Risk Assessment and its value prediction for chosen countries. The authors quantified the impact of the institutional environment using The Heritage Index of Economic Freedom subindexes on the risk assessment indicator of the major private insurance company Coface, which is not so often used in the scientific sphere and is regularly updated. The results suggest a positive correlation between the Coface Country Risk Assessment and Government Integrity, Fiscal Health, Financial Freedom and Property Rights. Although Tax Burden is a statistically significant factor, its parameter was detected with an unexpected sign. For this reason, authors abstracted from it. Subindexes Government Spending, Business Freedom, Monetary Freedom, Trade Freedom, and Investment Freedom were statistically insignificant. Control variable Public Debt as a share of gross domestic product was insignificant as well. Implications for Central European audience: The article applies the Coface Country Risk Assessment, which has so far been rarely used in the scientific literature. We present the current and predicted values of the Central European Countries, but also the countries interesting from their point of view due to trade and investment opportunities. Many countries, including those in Central Europe, show differences between actual and predicted values.
本研究的目的是探讨被研究国家的制度环境与科法斯国家风险评估之间的关系。为了达到这一目标,我们采用了描述性和回归分析形式的定量方法。结果是对选定国家的实际科法斯国家风险评估及其价值预测的评价。作者利用传统经济自由指数对主要私营保险公司科法斯(Coface)风险评估指标的子指数量化了制度环境的影响,该指标在科学领域不常使用,并定期更新。结果表明,科法斯国家风险评估与政府诚信、财政健康、财务自由和产权之间存在正相关关系。虽然税负是一个统计上显著的因素,但其参数被检测到一个意外的符号。因此,作者对其进行了抽象。政府支出、商业自由、货币自由、贸易自由和投资自由等分项指标在统计上不显著。控制变量公共债务占国内生产总值(gdp)的比例也微不足道。对中欧读者的启示:本文采用科法斯国家风险评估,迄今为止在科学文献中很少使用。我们展示了中欧国家的当前和预测价值,以及从他们的角度来看,由于贸易和投资机会,这些国家也很有趣。包括中欧在内的许多国家的实际值和预测值之间存在差异。
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引用次数: 0
The Significance of Controlling in Enterprises in Emerging Economies 新兴经济体企业控制的意义
IF 1.3 Q3 BUSINESS Pub Date : 2021-10-31 DOI: 10.18267/j.cebr.289
M. Sedliačiková, Mária Moresová, J. Drabek, V. Kupčák
Globalisation and increasing competition affect all existing enterprises, as well as those in emerging economies. For this reason, enterprises continuously improve their own management systems and try to gain a competitive advantage in the market in addition to eliminating shortcomings. In emerging economies in Central Europe, including Slovakia, there are still not well-established tools to support management decisions that could reveal reserves, identify deviations from the required state and reflect all these attributes in the system of motivation, evaluation, and remuneration of employees. Controlling is such a tool, the implementation of which is a prerequisite for growth in performance and market value of the enterprise. The aim of the paper is to identify and present the optimal software support for controlling for the given segment of enterprises based on the mapping of the current state of using Business Intelligence to support controlling in micro and small enterprises (MSEs) in the conditions of the specific emerging economy, namely Slovakia. This information system will allow MSEs to respond flexibly to market changes, offer alternative options to support managerial decisions and can simulate the impact of any change in the plan on business management. Within empirical research, a questionnaire was used as a method to survey the given problem in the business practice of micro and small enterprises in Slovakia. The questionnaire was sent to 2,415 MSEs, with the research sample consisting of 421 respondents, i.e. of 17.43%. The survey meets the condition of a minimum sample size. We focused on groups of micro and small enterprises, as these represent 99% of the country’s market potential. While the introduction of the controlling module into the basic information systems of the company or Business Intelligence are investment-intensive for MSEs, as a real option, affordable software support for controlling based on the MS Excel programme was identified in practice. In view of the above, a prototype of a controlling information system called ‘SOFIN-KA’ was designed and successfully tested in the practice of the Slovak Republic in an MS Excel programme, which is customisable to each MSEs.
全球化和日益激烈的竞争影响着所有现有企业以及新兴经济体的企业。为此,企业不断完善自身的管理体系,在消除自身不足的同时,努力在市场上获得竞争优势。在包括斯洛伐克在内的中欧新兴经济体,仍然没有完善的工具来支持管理决策,这些决策可以揭示储备,识别与所需状态的偏差,并在员工的激励、评估和薪酬体系中反映所有这些属性。控制就是这样一种工具,其实施是企业业绩和市场价值增长的先决条件。本文的目的是在特定新兴经济体(即斯洛伐克)条件下,基于使用商业智能支持微型和小型企业控制的当前状态的映射,确定并呈现用于控制给定企业细分市场的最佳软件支持。该信息系统将使中小企业能够灵活应对市场变化,提供支持管理决策的替代选择,并可以模拟计划中的任何变化对业务管理的影响。在实证研究中,问卷调查被用作调查斯洛伐克微型和小型企业商业实践中给定问题的方法。问卷发送给2415名中小企业,研究样本由421名受访者组成,占17.43%。调查符合最小样本量的条件。我们关注的是微型和小型企业群体,因为它们代表了该国99%的市场潜力。虽然将控制模块引入公司的基本信息系统或商业智能对中小企业来说是投资密集型的,但作为一种真正的选择,在实践中确定了基于MS Excel程序的可负担的控制软件支持。鉴于上述情况,设计了一个名为“SOFIN-KA”的控制信息系统原型,并在斯洛伐克共和国的实践中成功测试了MS Excel程序,该程序可为每个MSE定制。
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引用次数: 2
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Central European Business Review
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