At a time when private FM radio stations are switching over to alternate patterns of language, it becomes imperative for academia to decipher what are the patterns and how much potential they have in keeping the audience involved. The paper is based on the language used by a radio presenter in contemporary time and that the success of messages is not altogether dependent of a standard and established language which has been practised earlier generation of a radio presenter. Alternate language patterns use nowadays in radio sometimes leave a deep impression on listeners and society in general. In view of these facts, the present study attempts to understand the alternate language pattern of private FM radio stations in India and that too in Hindi centric belt. In this study, three different private radio stations have been taken for the study and one programme of each station has been analyzed in detail. These three radio stations are from New Delhi, Chandigarh, and Karnal. The study draws the attention of the academia and radio industry on context to the perception that despite the popular standard style of presentation and language, there are presenters who are breaking the monotony of standard language and it's rules and is more concern with whether the audience will be able to extract meaning and comprehend it or not. The study explores the possibilities of further study to analyze the correlation between the decoding of the messages by the listeners and their impact on public communication and its further impact on the culture as well.
{"title":"LANGUAGE PATTERN AND CONTENT VARIATION IN PRIVATE HINDI RADIO FMS: A STUDY","authors":"","doi":"10.31620/jccc.06.20/12","DOIUrl":"https://doi.org/10.31620/jccc.06.20/12","url":null,"abstract":"At a time when private FM radio stations are switching over to alternate patterns of language, it becomes imperative for academia to decipher what are the patterns and how much potential they have in keeping the audience involved. The paper is based on the language used by a radio presenter in contemporary time and that the success of messages is not altogether dependent of a standard and established language which\u0000has been practised earlier generation of a radio presenter. Alternate language patterns use nowadays in radio sometimes leave a deep impression on listeners and society in general. In view of these facts, the present study attempts to understand the alternate language pattern of private FM radio stations in India and that too in Hindi centric belt. In this study, three different private radio stations have been taken for the study and one programme of each station has been analyzed in detail. These three radio stations are from New Delhi, Chandigarh, and Karnal. The study draws the attention of the academia and radio industry\u0000on context to the perception that despite the popular standard style of presentation and language, there are presenters who are breaking the monotony of standard language and it's rules and is more concern with whether the audience will be able to extract meaning and comprehend it or not. The study explores the possibilities of further study to analyze the correlation between the decoding of the messages by the listeners and their impact on public communication and its further impact on the culture as well.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":"26 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73437862","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The main objective of the study is to investigate the impact of No-Mobile-Phobia (Nomophobia) on retail investors‟ investment decisions. The relationship was further analysed by incorporating the role of Investor related Fear-of-Missing-Out (I-FoMO) which is different from traditional FOMO in Indian Financial Markets. The information asymmetry is generated by the absence of a mobile phone coupled with the fear of missing important information in financial markets used for extensive investment decisions was determined by conducting a survey method. A total of 265 retail investors were used for analysing the data and to explore this new phenomenon by Partial Least Square Structural Equational Modelling (PLS-SEM) in SmartPLS version 3.3.2. Further, Importance Performance Map Analysis (IMPA) was applied to investigate the critical factors for determining investor behaviour. The results revealed that there is a tendency to exhibit overtrading by retail investors in the state of fear of no investment information and lack of convenience due to news in smartphones. The similar phenomenon was experienced where Nomophobia leads extensively to I-FoMO which mediates the relationship of No-mobiles and investor behaviour. The study provides a new dimension to the theoretical frameworks in behavioural finance where media studies and information dissemination through smartphones to understand investor behaviour. The study not only validates NMP Questionnaire in media studies but also investigates the new scale of I-FoMOin behavioural finance to understand the aspects of fear and anxiety among human behaviour in Information Systems (IS) Research.
{"title":"WHAT DRIVES RETAIL INVESTORS’ INVESTMENT DECISIONS? EVIDENCE\u0000FROM NO MOBILE PHONE PHOBIA (NOMOPHOBIA) AND INVESTOR\u0000FEAR OF MISSING OUT (I – FOMO)","authors":"","doi":"10.31620/jccc.06.20/02","DOIUrl":"https://doi.org/10.31620/jccc.06.20/02","url":null,"abstract":"The main objective of the study is to investigate the impact of No-Mobile-Phobia (Nomophobia) on retail investors‟ investment decisions. The relationship was further analysed by incorporating the role of Investor related Fear-of-Missing-Out (I-FoMO) which is different from traditional FOMO in Indian Financial Markets. The information asymmetry is generated by the absence of a mobile phone coupled with the fear of missing important information in financial markets used for extensive investment decisions was determined by conducting a survey method. A total of 265 retail investors were used for analysing the data and to explore this new phenomenon by Partial Least Square Structural Equational\u0000Modelling (PLS-SEM) in SmartPLS version 3.3.2. Further, Importance Performance Map Analysis (IMPA) was applied to investigate the critical factors for determining investor behaviour. The results revealed that there is a tendency to exhibit overtrading by retail investors in the state of fear of no investment information and lack of convenience due to news in smartphones. The similar phenomenon was experienced where Nomophobia leads extensively to I-FoMO which mediates the relationship of No-mobiles and investor behaviour. The study provides a new dimension to the theoretical frameworks in behavioural finance where media studies and information dissemination through smartphones to understand investor behaviour. The study not only validates NMP Questionnaire in media studies but also investigates the new scale of I-FoMOin behavioural finance to understand the aspects of fear and anxiety among human behaviour in Information Systems (IS) Research.","PeriodicalId":37311,"journal":{"name":"Journal of Content, Community and Communication","volume":"296 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75180870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}