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LANGUAGE PATTERN AND CONTENT VARIATION IN PRIVATE HINDI RADIO FMS: A STUDY 印地语私人广播节目的语言模式和内容变化研究
Q2 Social Sciences Pub Date : 2020-06-30 DOI: 10.31620/jccc.06.20/12
At a time when private FM radio stations are switching over to alternate patterns of language, it becomes imperative for academia to decipher what are the patterns and how much potential they have in keeping the audience involved. The paper is based on the language used by a radio presenter in contemporary time and that the success of messages is not altogether dependent of a standard and established language whichhas been practised earlier generation of a radio presenter. Alternate language patterns use nowadays in radio sometimes leave a deep impression on listeners and society in general. In view of these facts, the present study attempts to understand the alternate language pattern of private FM radio stations in India and that too in Hindi centric belt. In this study, three different private radio stations have been taken for the study and one programme of each station has been analyzed in detail. These three radio stations are from New Delhi, Chandigarh, and Karnal. The study draws the attention of the academia and radio industryon context to the perception that despite the popular standard style of presentation and language, there are presenters who are breaking the monotony of standard language and it's rules and is more concern with whether the audience will be able to extract meaning and comprehend it or not. The study explores the possibilities of further study to analyze the correlation between the decoding of the messages by the listeners and their impact on public communication and its further impact on the culture as well.
当私人调频广播电台正在切换到其他语言模式时,学术界必须破译这些模式是什么,以及它们在保持听众参与方面有多大的潜力。本文以当代广播节目主持人使用的语言为基础,认为信息的成功并不完全依赖于早期广播节目主持人所使用的标准和既定语言。如今广播中使用的不同语言模式有时会给听众和整个社会留下深刻的印象。鉴于这些事实,本研究试图了解印度私人调频广播电台的替代语言模式,也是在印地语中心地带。在这项研究中,选取了三个不同的私人无线电台作为研究对象,并详细分析了每个电台的一个节目。这三家电台分别来自新德里、昌迪加尔和卡纳尔。该研究引起了学术界和广播界对语境的关注,即尽管流行标准的演讲风格和语言,但也有一些演讲者正在打破标准语言的单调和规则,他们更关心的是听众是否能够提取和理解它。本研究探讨了进一步研究的可能性,以分析听者对信息的解码与其对公共传播的影响以及对文化的进一步影响之间的相关性。
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引用次数: 0
WHAT DRIVES RETAIL INVESTORS’ INVESTMENT DECISIONS? EVIDENCEFROM NO MOBILE PHONE PHOBIA (NOMOPHOBIA) AND INVESTORFEAR OF MISSING OUT (I – FOMO) 是什么推动了散户投资者的投资决策?来自无手机恐惧症(nomophobia)和投资者害怕错过(i - fomo)的证据
Q2 Social Sciences Pub Date : 2020-06-30 DOI: 10.31620/jccc.06.20/02
The main objective of the study is to investigate the impact of No-Mobile-Phobia (Nomophobia) on retail investors‟ investment decisions. The relationship was further analysed by incorporating the role of Investor related Fear-of-Missing-Out (I-FoMO) which is different from traditional FOMO in Indian Financial Markets. The information asymmetry is generated by the absence of a mobile phone coupled with the fear of missing important information in financial markets used for extensive investment decisions was determined by conducting a survey method. A total of 265 retail investors were used for analysing the data and to explore this new phenomenon by Partial Least Square Structural EquationalModelling (PLS-SEM) in SmartPLS version 3.3.2. Further, Importance Performance Map Analysis (IMPA) was applied to investigate the critical factors for determining investor behaviour. The results revealed that there is a tendency to exhibit overtrading by retail investors in the state of fear of no investment information and lack of convenience due to news in smartphones. The similar phenomenon was experienced where Nomophobia leads extensively to I-FoMO which mediates the relationship of No-mobiles and investor behaviour. The study provides a new dimension to the theoretical frameworks in behavioural finance where media studies and information dissemination through smartphones to understand investor behaviour. The study not only validates NMP Questionnaire in media studies but also investigates the new scale of I-FoMOin behavioural finance to understand the aspects of fear and anxiety among human behaviour in Information Systems (IS) Research.
本研究的主要目的是调查无手机恐惧症(Nomophobia)对散户投资者投资决策的影响。通过纳入投资者相关的错失恐惧(I-FoMO)的作用,进一步分析了这种关系,这与印度金融市场的传统FOMO不同。信息不对称是由缺乏手机产生的,再加上害怕在金融市场上错过重要信息,用于广泛的投资决策,是通过进行调查方法确定的。在SmartPLS 3.3.2版中,共有265名散户投资者被用于分析数据,并通过偏最小二乘结构方程模型(PLS-SEM)探索这一新现象。此外,应用重要性绩效图分析(IMPA)来调查决定投资者行为的关键因素。结果显示,由于智能手机上的新闻,由于担心没有投资信息和缺乏便利性,散户投资者有过度交易的趋势。在无手机恐惧症广泛导致I-FoMO的情况下,也经历了类似的现象,I-FoMO介导了无手机和投资者行为的关系。该研究为行为金融学的理论框架提供了一个新的维度,通过智能手机进行媒体研究和信息传播,以了解投资者的行为。本研究不仅对NMP问卷在媒体研究中的应用进行了验证,而且对I-FoMOin行为金融学的新尺度进行了研究,以了解信息系统研究中人类行为中恐惧和焦虑的各个方面。
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引用次数: 33
THEORIES AND ANTECEDENTS OF KNOWLEDGE SHARING BEHAVIOURIN VIRTUAL COMMUNITY: A SYSTEMATIC REVIEW 虚拟社区中知识共享行为的理论与前因:系统回顾
Q2 Social Sciences Pub Date : 2020-06-30 DOI: 10.31620/jccc.06.20/04
Muhammad Ashraf Fauzi
Virtual Community (VC) is regarded as the best platform for professionals in various fields to share their expertise and knowledge. Since the escalation of web 2.0 and the internet within the last decade and the booming interest in big data and expansion of industry 4.0, VC is deemed as an ideal proxy for practitioners to share and earned instant knowledge that can be implemented within business activities and day to day application. Despite this emerging interest, there has been no comprehensive study on the overall antecedents of KS in VC. Applying for a systematic review, a total of 68 relevant articles that discusses knowledge sharing (KS) via VC are evaluated. Several central themes of theories applied in this field within the literature are discussed on its importance and relevance. Important antecedents are also reviewed on its practicality and implementation in understanding therole of KS in VC. The implication of this review would benefit stakeholders in maintaining the sustainability of VC as the platform for a knowledge-based society.
虚拟社区被认为是各领域专业人士分享专业知识的最佳平台。由于web 2.0和互联网在过去十年中的升级,以及对大数据和工业4.0扩展的蓬勃发展的兴趣,风险投资被认为是从业者分享和获得即时知识的理想代理,这些知识可以在商业活动和日常应用中实施。尽管出现了这种兴趣,但对VC中KS的整体前因还没有全面的研究。申请系统评价,共评估了68篇通过VC讨论知识共享(KS)的相关文章。几个中心主题的理论应用在这一领域内的文献讨论其重要性和相关性。本文还回顾了它的实用性和实现的重要前提,以理解KS在VC中的作用。这项检讨的意义将有利于持份者维持创业投资作为知识型社会平台的可持续性。
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引用次数: 1
INTEGRATING SOCIAL MEDIA AND DIGITAL MEDIA AS NEW ELEMENTS OF INTEGRATED MARKETING COMMUNICATION FOR CREATING BRAND EQUITY 整合社交媒体和数字媒体作为整合营销传播的新元素,创造品牌资产
Q2 Social Sciences Pub Date : 2020-06-30 DOI: 10.31620/jccc.06.20/05
B. Kushwaha, Rajbinder Singh
Communication with target prospects results in a cost to the company. In this highly competitive environment, all marketers work on cutting cost. They try to allocate their marketing budget very carefully to create brand equity and achieve their marketing objective within the given budget. The selection of integrated marketing communication tools has become a problematic task for marketers. This paper provides how the integration of digital and social media within integrated marketing communication helps to create brand equity of the hospitality and tourism industry in India. This paperalso examines the effectiveness of each IMC tool to create brand equity. The nonprobability convenience sampling technique was used to gather opinions from 512 tourists of Himachal Pradesh state of India. The findings reveal that both social media and digital media are more effective than traditional IMC tools. The study also found that the efficiency of Modern IMC tools is better than traditional IMC tools. Smart PLS-SEM 3.0 software has been used to scrutinise data and validate the conceptual framework.
与目标客户的沟通会给公司带来成本。在这个竞争激烈的环境中,所有的营销人员都致力于降低成本。他们试图非常仔细地分配营销预算,以创造品牌资产,并在给定的预算内实现营销目标。整合营销传播工具的选择已成为营销人员面临的难题。本文提供了整合营销传播中的数字和社交媒体如何帮助印度酒店和旅游业创造品牌资产。本文还考察了每个整合营销传播工具在创造品牌资产方面的有效性。采用非概率便利抽样技术,对印度喜马偕尔邦的512名游客进行了意见收集。研究结果显示,社交媒体和数字媒体都比传统的整合营销工具更有效。研究还发现,现代IMC工具的效率优于传统的IMC工具。智能PLS-SEM 3.0软件已被用于仔细检查数据和验证概念框架。
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引用次数: 19
TWITTER AS A CUSTOMER SERVICE MANAGEMENT PLATFORM: A STUDYON INDIAN BANKS Twitter作为客户服务管理平台:对印度银行的研究
Q2 Social Sciences Pub Date : 2020-06-30 DOI: 10.31620/jccc.06.20/07
In this study customer behaviour on Twitter for the five private commercial Banks in India has been explored through the analysis of historical user Tweets. Lexicon-based sentiment analysis has been done to explore frequently used terms on the Tweets and Time-series plots have been generated to determine the flow of user sentiments. T-Test for Two-Sample Assuming Unequal Variance has been used to identify the significance of the sentiment type for each Bank. Results have indicated unique insights about customer behaviour like ―Significance of Sentiments on Engagement‖, ―Pattern of Tweeting and Timings‖, ―Impact of Bank‘s activities on sentiments‖. This study suggests ways to handle negative Tweets and emphasizes on the need for media monitoring tools for the timely discovery of Tweets. The study also fills multiple gaps by exploring the behaviour of a customer‘snegative sentiments, the impact of grievances in creating and sharing eWOM, and Twitter use behaviour.
在本研究中,通过对历史用户推文的分析,探讨了印度五家私人商业银行在Twitter上的客户行为。基于词典的情感分析已经完成,以探索twitter上经常使用的术语,并生成了时间序列图,以确定用户情感的流动。双样本假设不相等方差的t检验已用于确定每个银行的情绪类型的显著性。结果显示了对客户行为的独特见解,如-情绪对参与的重要性‖,-推文和时间模式‖,-银行活动对情绪的影响‖。本研究提出了处理负面推文的方法,并强调需要媒体监控工具来及时发现推文。该研究还通过探索客户的负面情绪行为、不满情绪对创建和分享eom的影响以及Twitter使用行为,填补了多个空白。
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引用次数: 0
CHAOTIC MODERN MEDIA: THE NEED FOR GANDHIAN ETHICS 混乱的现代媒体:甘地伦理的需要
Q2 Social Sciences Pub Date : 2020-06-30 DOI: 10.31620//jccc.06.20/20
Value orientation and wider awareness for the betterment of humanity were basic principles of journalism and media for Mahatma Gandhi. These principles provide strength to Indian democracy through modern media or fourth estate. The modern satellite and telecommunication have increased the speed of media activities, communication and dissemination of information. Hence, modern media has become more impact creating than ever earlier. The paradox here is to see how values and morals of Mahatma Gandhi are affecting modern media and media persons in an age of speed and satellite communication. This age of media and modern technology was not there in India at the time of Mahatma Gandhi. The paper aims to discuss the relevance of Gandhian journalistic approach in the modern media business in general and electronic media in particular.
价值取向和更广泛的人性意识是圣雄甘地的新闻和媒体的基本原则。这些原则通过现代媒体或第四阶层为印度民主提供了力量。现代卫星和电信提高了媒体活动、通信和信息传播的速度。因此,现代媒体比以往任何时候都更能产生影响。这里的悖论是看到圣雄甘地的价值观和道德在高速和卫星通信时代如何影响现代媒体和媒体人。在圣雄甘地时代,印度还没有这个媒体和现代技术的时代。本文旨在讨论甘地新闻方法在现代媒体业务中的相关性,特别是电子媒体。
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引用次数: 0
A PREDICTIVE MODEL OF EXPRESSIVENESS BASED ON DEMOGRAPHIC AND SOCIO-ECONOMIC FACTORS OF THE INDIAN YOUTH: A SELF -PERCEPTION 基于人口统计学和社会经济因素的印度青年表达能力预测模型:自我认知
Q2 Social Sciences Pub Date : 2020-06-30 DOI: 10.31620/jccc.06.20/11
The objective of this research is to identify various demographic and socio-economic factors which play a role in shaping the expressive behaviour of an individual, based upon their self-perception. The research methodology comprises of a close-ended questionnaire, which records not only the demographic and socioeconomic details but also, objectively quantifies the qualitative aspects of expressiveness in an individual. Results of 220 respondents were analyzed using SPSS. Thereafter, a predictive model of expressiveness was created using Regression Analysis. Considering a significance level of 10%, major findings indicate that factors like the education level, openness to the oppositegender, number of friends, family income, occupation of the mother, highest level of education attained by the father, and expression in front of a stranger are significant. Research implications suggest that schools and Institutes should design curriculums which encourage students to participate in team-building and other leadership activities in order to boost their expressiveness.
这项研究的目的是确定各种人口和社会经济因素,这些因素在塑造个人的表达行为方面发挥作用,基于他们的自我认知。研究方法包括封闭式问卷,不仅记录了人口统计和社会经济细节,而且客观地量化了个人表达的定性方面。对220名受访者的调查结果进行SPSS统计分析。在此基础上,运用回归分析建立了表达能力预测模型。考虑到10%的显著性水平,主要研究结果表明,教育程度、对异性的开放程度、朋友数量、家庭收入、母亲的职业、父亲的最高教育程度、陌生人面前的表情等因素都是显著的。研究表明,学校和研究机构应该设计课程,鼓励学生参与团队建设和其他领导活动,以提高他们的表达能力。
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引用次数: 3
Different Phases of Journalism 新闻的不同阶段
Q2 Social Sciences Pub Date : 2020-06-30 DOI: 10.31620/jccc.06.20/01
The present era is all revolving around data. Data is around which all reporting, news, research are built up.
当前的时代都围绕着数据。所有的报道、新闻和研究都是围绕数据建立起来的。
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引用次数: 0
INFLUENCER SIZE EFFECTING CLIMATE CHANGE DISCOURSE:A STUDY ON INDONESIAN TWITTER 影响者规模对气候变化话语的影响:印尼twitter的研究
Q2 Social Sciences Pub Date : 2020-06-30 DOI: 10.31620/jccc.06.20/08
This study seeks to understand the climate change discourse on Indonesian Twitter. Searching Twitter with the keyword “perubahaniklim” returned 4542 individual tweets in the six-month period from March to October 2019. This study took a quantitative approach to observe Twitter users contributing to the climate change discourse. By analyzing the frequency distribution of tweets, we analyze Indonesian Twitter accounts based on the number of followers, the number of tweets, and the distribution of tweets. We categorize contributors to the Indonesian climate change discourse on by influencer size (mega, macro, micro, and nano-influencer). The study found that influencer size effects in climate change discourse on Twitter. The effect is more strongly correlated to the distributionof tweets than the number of tweets. This study provides new insights for future climate change communication that combines interpersonal communication, mass communication, journalism development, and new communication media, especially social media.
本研究旨在了解印尼Twitter上的气候变化话语。在2019年3月至10月的六个月时间里,用关键词“perubahaniklim”搜索推特,会得到4542条推文。本研究采用定量方法观察Twitter用户对气候变化话语的贡献。通过分析推文的频率分布,我们根据关注者数量、推文数量和推文分布来分析印尼Twitter账户。我们根据影响者的大小(大型、宏观、微观和纳米影响者)对印度尼西亚气候变化话语的贡献者进行分类。研究发现,影响者的大小对推特上的气候变化话语有影响。这种效应与推文的分布关系比与推文的数量关系更强。本研究为未来气候变化传播提供了人际传播、大众传播、新闻发展和新传播媒介特别是社交媒体相结合的新视角。
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引用次数: 2
EXPLORING ONLINE NEWS AS COMPARATIVE STUDY BETWEEN VENDATU AT INDIA AND RUANGGURU FROM INDONESIA IN COVID-19 PANDEMIC 探索在线新闻对2019冠状病毒病大流行中印度和印度尼西亚的报复行为的比较研究
Q2 Social Sciences Pub Date : 2020-06-30 DOI: 10.31620/jccc.06.20/13
To prevent the spread of COVID-19, schools are closed in India and Indonesia. Governments have to make hard decisions which result in students are having a hard time studying. They have to stay and study at home. Not all schools are ready for online school as the tools or systems are not ready. Fortunately, Vedantu and RuangGuru as education platforms based on mobile applications and computers give free access to students in times of COVID-19. Through this research the authors find many ideations come up back and forth through the process from the decision which the governments made until solutions come from the support of Vedantu and RuangGuru application. In this journal, the authors try to compare two news reported by NewIndianExpress.com and JakartaGlobe.id where the authors find three parts of news that have similar ideations and the three categories which in part of ideation (cognitive, emotional, social). To analyze the news the authors use Mayring methodology as the tools to analyze textual content and ideations as the theory to compare between the two news. There are three similarities being compared between India and Indonesia. Firstly, the governments‘ policy to prevent the spread COVID-19 where they want to establish beliefs, values, and self-image through cognitive categories, Secondly Decision making to close the school and start online learning which is not well-prepared as their emotional category involved to bring self-efficacy and responses, Lastly Vedantu and Ruangguru come to support and influence (Social category).
为了防止COVID-19的传播,印度和印度尼西亚的学校都关闭了。政府不得不做出艰难的决定,这导致学生们很难学习。他们不得不留在家里学习。并不是所有的学校都为在线教育做好了准备,因为工具或系统还没有准备好。幸运的是,Vedantu和RuangGuru作为基于移动应用程序和计算机的教育平台,在COVID-19期间为学生提供免费访问。通过这项研究,作者发现许多想法在政府做出决定的过程中来回出现,直到解决方案得到吠檀多和阮古鲁应用的支持。在本杂志中,作者试图比较NewIndianExpress.com和JakartaGlobe报道的两则新闻。在这里,作者发现新闻的三个部分具有相似的概念,以及概念的三个类别(认知,情感,社会)。在分析这则新闻时,笔者以马林氏方法论为工具分析文本内容,以思想为理论对两则新闻进行比较。印度和印度尼西亚之间有三个相似之处。首先,政府防止新冠病毒传播的政策,他们希望通过认知类别建立信仰,价值观和自我形象;其次,决定关闭学校并开始在线学习,这是没有准备好的,因为他们的情感类别涉及带来自我效能感和反应;最后,Vedantu和Ruangguru来支持和影响(社会类别)。
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引用次数: 9
期刊
Journal of Content, Community and Communication
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