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International Journal of Technology Marketing最新文献

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Investigating the importance of Big Data use in the customer relationship management context 调查大数据在客户关系管理中的重要性
Q3 Business, Management and Accounting Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10053137
M. Hassine, Afef Ben Youssef
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引用次数: 0
Scientometrics of sustainable consumer behaviour: a 37 years (1984-2021) study 可持续消费者行为的科学计量学:一项37年(1984-2021)研究
Q3 Business, Management and Accounting Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10055514
Sathish Arumbi Saravanan, Vihas Vijay
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引用次数: 0
Socio-demographic, consumer and product related drivers of mobile payment use and reuse: four theories explanations 移动支付使用和再利用的社会人口、消费者和产品相关驱动因素:四种理论解释
Q3 Business, Management and Accounting Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10059218
Frank Akasreku, Helen Inseng Duh
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引用次数: 0
Big data analytics on location-based social networks for knowledge generation in tourism - the case of Crete island 基于地理位置的社交网络的大数据分析在旅游业中的知识生成——以克里特岛为例
Q3 Business, Management and Accounting Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10050828
Ioannis Kopanakis, J. Makridis, E. Petrakis, K. Vassakis
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引用次数: 3
Digital consumer-based branding among football clubs; determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms 足球俱乐部基于消费者的数字化品牌;通过数字平台提供的绿色品牌延伸的品牌忠诚度和购买意愿的决定因素
Q3 Business, Management and Accounting Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10054177
Ilia Botsvadze, M. Mercan, A. Matin, Tornike Khoshtaria
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引用次数: 0
Scientometrics of sustainable consumer behaviour: a 37-year (1984-2021) study 可持续消费者行为的科学计量学:一项37年(1984-2021)研究
Q3 Business, Management and Accounting Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.133972
Vihas Vijay, Sathish Arumbi Saravanan
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引用次数: 0
The impact of implementing chatbot on customer visit intention: application for hotel management 实施聊天机器人对客户访问意愿的影响:在酒店管理中的应用
Q3 Business, Management and Accounting Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.130017
Nguyen Thi Khanh Chi
This study is undertaken to investigate whether hotel providers can increase customer trust and customer experience through chatbot service rather than through traditional face-to-face interactions which further motivate customers to visit hotel. This study uses customer data to test the impact of three chatbot dimensions on customer trust and experience. Correlation analysis and structural equation modelling (SEM) were employed to examine the causal relationships. The results show that three chatbot dimensions have significant positive impact on customer trust and customer experience. Information quality has the highest effect on customer experience while service quality has the highest influence on customer trust. Meanwhile, customer trust has higher influence on hotel visit intention that customer experience. Moreover, three chatbot dimensions also have indirect link with customer intention. This paper also contributes several implications to theory and practice.
本研究旨在探讨酒店供应商是否可以通过聊天机器人服务而不是传统的面对面互动来增加客户信任和客户体验,从而进一步激励客户访问酒店。本研究使用客户数据来测试聊天机器人的三个维度对客户信任和体验的影响。采用相关分析和结构方程模型(SEM)来检验因果关系。结果表明,聊天机器人的三个维度对客户信任和客户体验都有显著的正向影响。信息质量对顾客体验的影响最大,服务质量对顾客信任的影响最大。同时,顾客信任对酒店访问意愿的影响高于顾客体验。此外,聊天机器人的三个维度也与客户意愿有间接的联系。本文还具有一定的理论和实践意义。
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引用次数: 1
A reconceptualisation of the mobile continuance intention: social drivers' perspective 移动延续意图的重新概念化:社会驱动者的视角
Q3 Business, Management and Accounting Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.130030
Abdulaziz Elwalda, Ismail Erkan, Fulya Acikgoz, Mushfiqur Rahman
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引用次数: 1
Is ambiguity an efficient tool in Instagram ads 模糊是Instagram广告的有效工具吗
Q3 Business, Management and Accounting Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10053672
Souad Maghraoui, Lilia Khrouf
{"title":"Is ambiguity an efficient tool in Instagram ads","authors":"Souad Maghraoui, Lilia Khrouf","doi":"10.1504/ijtmkt.2023.10053672","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10053672","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805143","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer experience through online reviews from TripAdvisor: the case of Orlando theme parks 通过TripAdvisor在线评论获得的客户体验:以奥兰多主题公园为例
Q3 Business, Management and Accounting Pub Date : 2023-01-01 DOI: 10.1504/ijtmkt.2023.10051434
Sara Morgado Da Costa, Sérgio Moro, P. Rita, B. Alturas
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引用次数: 0
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International Journal of Technology Marketing
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