Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.10053137
M. Hassine, Afef Ben Youssef
{"title":"Investigating the importance of Big Data use in the customer relationship management context","authors":"M. Hassine, Afef Ben Youssef","doi":"10.1504/ijtmkt.2023.10053137","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10053137","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805123","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.10055514
Sathish Arumbi Saravanan, Vihas Vijay
{"title":"Scientometrics of sustainable consumer behaviour: a 37 years (1984-2021) study","authors":"Sathish Arumbi Saravanan, Vihas Vijay","doi":"10.1504/ijtmkt.2023.10055514","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10055514","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805287","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.10059218
Frank Akasreku, Helen Inseng Duh
{"title":"Socio-demographic, consumer and product related drivers of mobile payment use and reuse: four theories explanations","authors":"Frank Akasreku, Helen Inseng Duh","doi":"10.1504/ijtmkt.2023.10059218","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10059218","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135556003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.10050828
Ioannis Kopanakis, J. Makridis, E. Petrakis, K. Vassakis
{"title":"Big data analytics on location-based social networks for knowledge generation in tourism - the case of Crete island","authors":"Ioannis Kopanakis, J. Makridis, E. Petrakis, K. Vassakis","doi":"10.1504/ijtmkt.2023.10050828","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10050828","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805107","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.10054177
Ilia Botsvadze, M. Mercan, A. Matin, Tornike Khoshtaria
{"title":"Digital consumer-based branding among football clubs; determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms","authors":"Ilia Botsvadze, M. Mercan, A. Matin, Tornike Khoshtaria","doi":"10.1504/ijtmkt.2023.10054177","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10054177","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.130017
Nguyen Thi Khanh Chi
This study is undertaken to investigate whether hotel providers can increase customer trust and customer experience through chatbot service rather than through traditional face-to-face interactions which further motivate customers to visit hotel. This study uses customer data to test the impact of three chatbot dimensions on customer trust and experience. Correlation analysis and structural equation modelling (SEM) were employed to examine the causal relationships. The results show that three chatbot dimensions have significant positive impact on customer trust and customer experience. Information quality has the highest effect on customer experience while service quality has the highest influence on customer trust. Meanwhile, customer trust has higher influence on hotel visit intention that customer experience. Moreover, three chatbot dimensions also have indirect link with customer intention. This paper also contributes several implications to theory and practice.
{"title":"The impact of implementing chatbot on customer visit intention: application for hotel management","authors":"Nguyen Thi Khanh Chi","doi":"10.1504/ijtmkt.2023.130017","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.130017","url":null,"abstract":"This study is undertaken to investigate whether hotel providers can increase customer trust and customer experience through chatbot service rather than through traditional face-to-face interactions which further motivate customers to visit hotel. This study uses customer data to test the impact of three chatbot dimensions on customer trust and experience. Correlation analysis and structural equation modelling (SEM) were employed to examine the causal relationships. The results show that three chatbot dimensions have significant positive impact on customer trust and customer experience. Information quality has the highest effect on customer experience while service quality has the highest influence on customer trust. Meanwhile, customer trust has higher influence on hotel visit intention that customer experience. Moreover, three chatbot dimensions also have indirect link with customer intention. This paper also contributes several implications to theory and practice.","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135585118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A reconceptualisation of the mobile continuance intention: social drivers' perspective","authors":"Abdulaziz Elwalda, Ismail Erkan, Fulya Acikgoz, Mushfiqur Rahman","doi":"10.1504/ijtmkt.2023.130030","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.130030","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135585121","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.10051434
Sara Morgado Da Costa, Sérgio Moro, P. Rita, B. Alturas
{"title":"Customer experience through online reviews from TripAdvisor: the case of Orlando theme parks","authors":"Sara Morgado Da Costa, Sérgio Moro, P. Rita, B. Alturas","doi":"10.1504/ijtmkt.2023.10051434","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10051434","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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