Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.10055580
Chin Uy, Ronald R. Fernandez
{"title":"Digital marketing techniques for school promotion","authors":"Chin Uy, Ronald R. Fernandez","doi":"10.1504/ijtmkt.2023.10055580","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10055580","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805300","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.10053450
Samer Elhajjar, Laurent Yacoub
{"title":"Towards a better understanding of the social media effects on young users","authors":"Samer Elhajjar, Laurent Yacoub","doi":"10.1504/ijtmkt.2023.10053450","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10053450","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.10056187
J. R. Hall, P. Koku, Selen Savas Hall
{"title":"Really-new services and perceived risk: the effect of regulatory focus","authors":"J. R. Hall, P. Koku, Selen Savas Hall","doi":"10.1504/ijtmkt.2023.10056187","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10056187","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805311","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.10058649
O. Topaloglu, T. Duman, Okai Ozbal
{"title":"Evaluating the brand equity of ride-hailing services from the users perspective: a cross-country study","authors":"O. Topaloglu, T. Duman, Okai Ozbal","doi":"10.1504/ijtmkt.2023.10058649","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10058649","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805432","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.133975
Dwi Suhartanto, David Dean, Norazah Mohd Suki, Anthony Brien, Fatya Alty Amalia
{"title":"Gaining loyalty towards mobile food purchasing service: a lesson from the COVID-19 pandemic","authors":"Dwi Suhartanto, David Dean, Norazah Mohd Suki, Anthony Brien, Fatya Alty Amalia","doi":"10.1504/ijtmkt.2023.133975","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.133975","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136054116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.133971
Arian Matin, Tornike Khoshtaria, Metin Mercan, Ilia Botsvadze
{"title":"Digital consumer-based branding among football clubs: determinants of brand loyalty and purchase intention towards green brand extensions offered through digital platforms","authors":"Arian Matin, Tornike Khoshtaria, Metin Mercan, Ilia Botsvadze","doi":"10.1504/ijtmkt.2023.133971","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.133971","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136054117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2023-01-01DOI: 10.1504/ijtmkt.2023.10058940
Minh T.H. Le
{"title":"Enhance the effectiveness of affiliate marketing on Tiktok for young people","authors":"Minh T.H. Le","doi":"10.1504/ijtmkt.2023.10058940","DOIUrl":"https://doi.org/10.1504/ijtmkt.2023.10058940","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.1504/ijtmkt.2022.10047955
Ezlika M. Ghazali, Rohayu Abdul Rahman, M. Waqas, Z. Hamzah
{"title":"Consumer repurchase intention of smart wearable devices: an extension of the technology integration model","authors":"Ezlika M. Ghazali, Rohayu Abdul Rahman, M. Waqas, Z. Hamzah","doi":"10.1504/ijtmkt.2022.10047955","DOIUrl":"https://doi.org/10.1504/ijtmkt.2022.10047955","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66804952","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-01-01DOI: 10.1504/ijtmkt.2022.10044681
Halley Abdelkhaleq, Leen Abu Qwaider, Farah Al Sharaideh, Mohammad Hamdi Alkhasawneh, Farah Safi, Dana Eid
{"title":"Brand community and its impact on brand love and repurchase intention in the fashion industry context","authors":"Halley Abdelkhaleq, Leen Abu Qwaider, Farah Al Sharaideh, Mohammad Hamdi Alkhasawneh, Farah Safi, Dana Eid","doi":"10.1504/ijtmkt.2022.10044681","DOIUrl":"https://doi.org/10.1504/ijtmkt.2022.10044681","url":null,"abstract":"","PeriodicalId":37549,"journal":{"name":"International Journal of Technology Marketing","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2022-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"66805096","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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