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Public Relations of Metro TV Strategy in Maintaining Image Through CSR (A Study on CSR “Metro TV Berbagi” Program to Muhammadiyah Boarding School Ki Bagus Hadikusumo) 利用企业社会责任维护形象的地铁电视公关策略(以Ki Bagus Hadikusumo Muhammadiyah寄宿学校为例)
Fariska Anjani, Yugih Setyanto
PT. Media Televisi Indonesia (Metro TV) is the first news TV in Indonesia which aired on November 25th, 2000. To maintain its image, Public Relations (PR) Metro TV keeps doing activities involving its stakeholders. One of those activities is Corporate Social Responsibility (CSR). As a form of concern to the people and its surroundings, CSR “Metro TV Berbagi” program has 3 pillars focusing on health, natural disasters, and education matters. Covid-19 that hit the entire world, including Indonesia, has made Metro TV strive to adapt with company activities. This pandemic has limited the ability of people to do activities, schools are also limited in teaching and learning activities. Therefore, Metro TV shares its CSR programs through various forms online, so the activity still goes on but also follow the health protocol. One of the activities is CSR “Metro TV Berbagi” to Muhammadiyah Boarding School Ki Bagus Hadikusumo in the form of online training. "Knowledge to Elevate", which is Metro TV's tagline, is also a guide in implementing CSR in education. This research is conducted to find out how PR of Metro TV’s strategy to maintain its image, especially in the midst of the Covid-19 pandemic, with a qualitative approach using in-depth interviews and collecting other documents.
PT. Media Televisi Indonesia (Metro TV)是印尼第一家新闻电视台,于2000年11月25日开播。为了维护自身形象,都市卫视公关不断地开展涉众活动。其中一项活动是企业社会责任(CSR)。作为一种关注人与环境的形式,CSR“都市电视贝巴吉”节目有三大支柱,分别关注健康、自然灾害和教育问题。包括印度尼西亚在内的全球新冠肺炎疫情,使Metro TV不得不努力适应公司活动。这次大流行限制了人们开展活动的能力,学校也限制了教学活动。因此,都市卫视通过各种形式在网上分享企业社会责任节目,活动在继续的同时也遵循健康协议。其中一项活动是CSR“Metro TV Berbagi”,以在线培训的形式向Muhammadiyah寄宿学校Ki Bagus Hadikusumo提供培训。“知识提升”是地铁卫视的宣传语,也是企业社会责任在教育领域实施的指南。本研究旨在通过深入访谈和收集其他文件的定性方法,找出地铁电视台的公关策略如何保持其形象,特别是在Covid-19大流行期间。
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引用次数: 0
The Right of Denial in Implementing the Position of Notary (Analysis of the Constitutional Court Decision Number 16/PUU-XVIII/2020) 公证员职务履行中的否认权(宪法法院第16/PUU-XVIII/2020号判决书解析)
R. Pratiwi, B. Djaja
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引用次数: 0
The Influence of Gender, Nation, Education, and Age of Board Members on the Company’s Financial Performance 董事会成员的性别、民族、教育程度和年龄对公司财务绩效的影响
Herni Kurniawati, H. Henny
Public companies are asked to execute good corporate governance (GCG), in conformance with the insistence of interested parties, which are regulated in the Financial Services Authority Regulation No.21/Pojk.04/2015 and Circular Letter of the Financial Services Authority No.32/SEOJK.04 years 2015. Implementation of GCG as stated by some literatures requires diversity in the commissioners and directors board, resulting in a positive effect on the company's financial performance with an impact on achieving a going concern for a long period. The research objective was to investigate whether there is an effect of gender diversity, nationality, educational background, age of board members on the financial performance of manufacturing companies. The research sample is manufacturing companies in the 2015-2018 period with a total of 63 companies with 256 firm years of observation. The research location is the Tarumanagara University Stock Corner. The conclude of the study are (1) Gender in board members cannot increase/ decrease the company's financial performance; (2) Nationality of board members has a positive effect on the financial performance of manufacturing companies; (3) The educational background of board members can improve the financial performance of manufacturing firms;(4) The age of the board members cannot increase/ decrease the financial performance of the manufacturing company.
上市公司被要求执行良好的公司治理(GCG),符合利益相关方的坚持,这在金融服务管理局条例No.21/Pojk中受到监管。04/2015及金融服务管理局通函第32/SEOJK号。2015年04月。如一些文献所述,GCG的实施需要董事和董事的多样性,这对公司的财务绩效产生了积极的影响,并对实现长期持续经营产生了影响。研究的目的是调查是否有性别多样性,国籍,教育背景,董事会成员的年龄对制造公司的财务绩效的影响。研究样本为2015-2018年期间的制造业企业,共有63家企业,256个企业年的观察。研究地点是塔鲁马纳加拉大学股票角。研究的结论是:(1)董事会成员的性别对公司的财务绩效没有增减作用;(2)董事会成员国籍对制造业公司财务绩效有正向影响;(3)董事会成员的教育背景对制造业企业的财务绩效有改善作用;(4)董事会成员的年龄对制造业企业的财务绩效没有增减作用。
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引用次数: 2
The Effect of Sinar Dharma School’s Study Room’s Interior Elements on Children’s Development 西纳法学校自习室室内元素对儿童发展的影响
G. Levina, E. S. Marizar, M. Florencia
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引用次数: 0
The Implementation of Strategic Management Concepts in Developing the International Reputation of Higher Education 战略管理理念在发展高等教育国际声誉中的应用
Agus Irawan, S. Handoyo, P. T. Anggarina, A. R. Danendra
The reputation of higher education at the international level is one of the work programs of various universities in Indonesia to achieve. Various problems can arise when building this reputation, such as problems with human resources, research and publication skills, students’ ability to interact with foreign students, networking, and effective cooperation that can be implemented by universities. This paper aims to discuss strategic management concepts that have been implemented in universities to start building an international reputation. The analytical method used is descriptive analysis and case studies of various activities that have been carried out at Universitas Tarumanagara (Untar). Based on the results of the analysis that has been carried out, the results show that the implementation of strategic management concepts starting from planning, implementing, and evaluating international reputation building activities has been carried out well at Untar and resulted in various achievements such as QS rating, QS Ranking, QS online learning, and ISO 9001: 2015. Various activities such as international student exchanges, holding international conferences, and visiting professors are an important part of building an international reputation. Vision and mission adapted to current needs and future predictions are important things that can drive the achievement of an international reputation. These findings will become one of the references in future developments.
在国际上享有高等教育的声誉是印尼各大学努力实现的工作计划之一。在建立这种声誉的过程中会出现各种各样的问题,比如人力资源、研究和出版技能、学生与外国学生互动的能力、网络以及大学可以实施的有效合作等问题。本文旨在探讨战略管理理念已经在大学实施,开始建立国际声誉。所使用的分析方法是对塔鲁马纳加拉大学(Untar)开展的各种活动进行描述性分析和个案研究。根据已经进行的分析结果,结果表明,从规划、实施和评估国际声誉建设活动开始的战略管理理念在Untar得到了很好的实施,并取得了QS评级、QS排名、QS在线学习和ISO 9001: 2015等各种成就。国际学生交流、举办国际会议、访问教授等各种活动是建立国际声誉的重要组成部分。适应当前需求和未来预测的愿景和使命是能够推动实现国际声誉的重要因素。这些发现将成为未来发展的参考之一。
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引用次数: 0
Factors Affecting Social Media Adoption Among SMEs in Jakarta 影响雅加达中小企业采用社交媒体的因素
Nico Hartanto, Lydiawati Soelaiman
At this time, SMEs are required to understand and study technological developments in adopting social media to improve business performance. In practice, social media adoption is influenced by several factors. For this reason, the purpose of this study is to obtain empirical evidence regarding whether the technological context, organizational context, and environmental context positively affect social media adoption. The sample was taken by using purposive sampling technique. An online questionnaire was used to obtain the data with SME owners characteristics who use social media. The data collected were 103 samples. The results of this study indicate that organizational context and environmental context positively affect social media adoption, but technological context does not positively affect social media adoption on SMEs in Jakarta.
在这个时候,中小企业需要了解和研究技术的发展,采用社交媒体来提高企业绩效。在实践中,社交媒体的采用受到几个因素的影响。因此,本研究的目的是获得关于技术背景、组织背景和环境背景是否对社交媒体采用产生积极影响的经验证据。采用有目的抽样技术采集样本。采用在线调查问卷的方式,获取使用社交媒体的中小企业主特征数据。收集的数据为103份样本。本研究结果表明,雅加达中小企业的组织背景和环境背景对社交媒体采用具有正向影响,而技术背景对社交媒体采用没有正向影响。
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引用次数: 1
Students Who are Active in Organizations: Implications for Self-Esteem with Social Loafing 组织活跃学生:社会惰化对自尊的影响
Nadya Zhafira Herda Putri, F. I. Dewi
Self-development facilities for students to live in society, including by participating in activities or being active in organizations. Interaction in organizations increases individual expectations of the ability of other members to complete work and carry out tasks collectively. Some students are not responsible when given assignments together and do not contribute to the group. When individuals reduce their effort while working with other people, it is called social loafing. This study aims to determine the relationship between self-esteem and social loafing in college students actively organize. This research involved 407 students who are currently active in the management of the organization or committee of the organization. The sampling technique used was purposive sampling. Measurement of self-esteem variables with the Rosenberg Self-Esteem scale and the social loafing scale for social loafing variables. Based on the results of calculations using the Spearman rho, the value of r = -0.307 was obtained, p = 0.000 <0.05. There is a significant negative relationship with self-esteem and social loafing among students who are active in organizations. Another finding is that there is no difference in the self-esteem of students who are active in organizations based on gender, position and tenure of management / position. Neither is it found differences in social loafing in terms of position. However, there are significant differences in tenure of management / office.
为学生在社会生活中提供自我发展的设施,包括参加活动或积极参加组织。组织中的互动增加了个人对其他成员共同完成工作和执行任务的能力的期望。有些学生在一起布置作业时不负责,也不为小组做出贡献。当个人在与其他人一起工作时减少努力时,这被称为社会懒惰。本研究旨在探讨大学生积极组织社会游荡与自尊的关系。这项研究涉及407名目前活跃在组织管理或组织委员会的学生。使用的抽样技术是有目的的抽样。Rosenberg自尊量表和社会懒惰量表对自尊变量的测量。根据Spearman rho计算结果,得到r = -0.307, p = 0.000 <0.05。积极参加社团活动的学生,其自尊与社会懒惰呈显著负相关。另一个发现是,在组织中活跃的学生的自尊没有性别、职位和管理职位的任期的差异。也没有发现社会懒惰在地位方面的差异。然而,在管理/职位的任期方面存在显著差异。
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引用次数: 0
The Application of Hybrid Library Concept in Collaboration and Circulation Area of the University Library 混合图书馆理念在高校图书馆协同流通领域的应用
Monica Libertyna Lukman, Noeratri Andanwerti, S. Meliana
The digital generation makes science and technology improve significantly, including libraries that are used as an educational space for students. The hybrid library concept is a continuation of conventional libraries that utilize digital technologies in the system. The idea can meet the digital generation's needs as a sociable generation that relies on technology daily. Tarumanagara University Library applies the hybrid concept as the design theme and contemporary style. The purpose of this paper is to ascertain that the hybrid concept can solve the library's problems. The design process uses programmatic methods by analyzing the data, creating the design concept, and then realizing it in a 3D perspective. Meanwhile, this paper uses a qualitative approach with descriptive explanations. This paper's final result is a library that applies technological developments in its system and collaboration spaces for its users.
数字一代使科学技术得到了显著提高,包括图书馆被用作学生的教育空间。混合图书馆概念是传统图书馆在系统中利用数字技术的延续。这个想法可以满足数字一代作为社交一代的需求,他们每天都依赖于技术。Tarumanagara大学图书馆采用混合概念作为设计主题和当代风格。本文的目的是确定混合概念可以解决图书馆的问题。设计过程采用程序化的方法,通过分析数据,创建设计概念,然后在3D视角中实现。同时,本文采用定性方法,并进行描述性解释。本文的最终结果是一个将技术发展应用于其系统和用户协作空间的图书馆。
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引用次数: 0
The Mediating Effect of Self-Congruity in The Influence of Country Image, Corporate Image, and Brand Image on Purchase Intention of Korean Cosmetic Products in Indonesia 自我一致性在国家形象、企业形象和品牌形象对印尼韩国化妆品购买意愿影响中的中介作用
Sonia Anggrila, Hetty Karunia Tunjungsari
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引用次数: 1
Moderator Role of Social Support in Relationship Between Social Comparison and Life Satisfaction of Instagram Users 社交支持在社交比较与Instagram用户生活满意度关系中的调节作用
Gabriele Marlene, Riana Sahrani
This study aims to examine the moderator role of social support in the relationship between social comparison and life satisfaction of Instagram users. Data was conducted in November 2020 and involved 402 Instagram users with age ranges from 18 – 34 years old. The result in this study showed that social support has significant role (t = 2.224, p<0.05) in moderating the relationship between social comparison and life satisfaction of Instagram users, in which social support could enhance the relationship between social comparison and life satisfaction of Instagram users.
本研究旨在检验社会支持在Instagram用户社会比较与生活满意度之间的调节作用。数据于2020年11月进行,涉及402名年龄在18至34岁之间的Instagram用户。本研究结果显示,社会支持在社交比较与Instagram用户生活满意度的关系中具有显著调节作用(t = 2.224, p<0.05),其中社会支持可以增强社交比较与Instagram用户生活满意度的关系。
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引用次数: 1
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Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
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