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Role of Symbolic Interactionism in Marketing Communication Planning at Local Cosmetic Company 符号互动主义在地方化妆品公司营销传播策划中的作用
Sinthia Delvi Alexander, Muhammad Adi Pribadi
One of the forms of communication is through digital communication on the internet. The internet is widely used by companies as a medium to market their products or services. However, not all companies are able to carry out a good marketing communication planning process to achieve company targets. Especially with the local cosmetic industry, where the competition is getting tougher. The local cosmetic market is growing more and more, which every year has a significant market increase. Therefore, every company must be able to compete through advertisements that are created to survive. The process carried out by the company in advertising goes through many elements of communication in it, one of which is described in Symbolic Interaction theory. This study discusses how symbolic interactions play a role in marketing communication planning at Mad For Makeup Indonesia. This research is based on Symbolic Interaction theory refined by George Herbert Mead and Marketing Communication Planning theory by Personal, Suganda, Venus, and Susanto. The approach used is the descriptive qualitative case study method. Research sources were owners and employees of the Mad For Makeup company to obtain various types of data, namely primary data and secondary data through interviews, literature study, and documentation. Data obtained through the processing, analysis, presentation, and verification of the validity. The results also show that Mad For Makeup carries out a marketing communication planning process, namely business objectives, strategy, tactical, implementation, monitoring, and evaluation. This process contains elements of communication from Symbolic Interaction theory to support the planning process within the company.
通信的一种形式是通过互联网上的数字通信。互联网被公司广泛用作推销其产品或服务的媒介。然而,并不是所有的公司都能够进行良好的营销传播策划过程,以实现公司的目标。尤其是当地的化妆品行业,竞争越来越激烈。当地的化妆品市场越来越大,每年都有显著的市场增长。因此,每个公司都必须能够通过为生存而创造的广告来竞争。公司在广告中所进行的过程中经历了许多沟通的要素,符号互动理论描述了其中的一个要素。本研究探讨符号互动如何在Mad For Makeup印度尼西亚的营销传播策划中发挥作用。本研究以George Herbert Mead提炼的符号互动理论和Personal、Suganda、Venus、Susanto的营销传播策划理论为基础。所使用的方法是描述性定性案例研究方法。研究来源为Mad For Makeup公司的所有者和员工,通过访谈、文献研究、文献资料等方式获得各种类型的数据,即一手数据和二手数据。通过处理、分析、呈现和验证有效性而获得的数据。结果还表明,Mad For Makeup进行了一个营销传播规划过程,即业务目标,战略,战术,实施,监控和评估。这个过程包含了符号交互理论中的交流元素,以支持公司内部的规划过程。
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引用次数: 0
Representation of Beauty Standards in Films Imperfect: Career, Love & Scales 美标准在电影中的表现:事业、爱情与尺度
Miechel Valencia, A. Junaidi
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引用次数: 0
The Relationship Between Perceived Social Support and the Psychological Well-Being of Pregnant Women Expecting Their First Child (Primigravida) 初产孕妇感知社会支持与心理健康的关系
Velia Khusen, Denrich Suryadi
Psychological well-being is a very important factor in maintaining positive emotions. One way to maintain psychological well-being is through positive perception of social support, which can come from family, friends, and significant others. The purpose of this study is to determine the relationship between perceived social support and the psychological well-being of pregnant women expecting their first child ( primigravida ). This research uses quantitative method with measuring instrument in the form of a psychological scale consisting of two parts. This study involved 154 respondents, who were pregnant women expecting their first child. The results show that there was a positive relationship between perceived social support and the psychological well-being of pregnant women expecting their first child, with a value of r = .423 and a value of p = .000. The conclusion of this study is that the higher the perceived social support, the higher the psychological well-being of pregnant women expecting their first child. Conversely, the lower the perceived social support, the lower the psychological well-being of pregnant women expecting their first child.
心理健康是保持积极情绪的重要因素。保持心理健康的一种方法是通过对社会支持的积极感知,这种支持可以来自家庭、朋友和重要的其他人。本研究的目的是确定感知社会支持与怀孕妇女的心理健康之间的关系,期待他们的第一个孩子(初孕)。本研究采用定量方法,测量仪器采用心理量表的形式,由两部分组成。这项研究涉及154名受访者,她们都是期待第一个孩子的孕妇。结果显示,初产孕妇感知社会支持与心理幸福感之间存在正相关关系,r = 0.423, p = 0.000。本研究的结论是,感知到的社会支持越高,期待第一胎的孕妇的心理幸福感越高。相反,感知到的社会支持越低,期待第一个孩子的孕妇的心理幸福感越低。
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引用次数: 1
Social Support and Learning Motivation for New Students During the Covid-19 Pandemic 新冠肺炎疫情期间新生的社会支持与学习动机
Putri Rahayu Safitri, R. O. Tumanggor, Willy Tasdin
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引用次数: 1
The Role of Family Social Support on Learning Motivation: A Study on High School Students 家庭社会支持对高中生学习动机的作用研究
Frency Manasye Pieters, Agustina Agustina
With the increasing number of deaths and cases of corona virus, the government came up with several policies, including large-scale social restrictions (PSBB). These restrictions include restrictions in schools. Learning methods that used to be face-to-face became online learning. Motivation to learn is a process of activity that gives energy, and directs one's behavior to achieve one's goals. The purpose of this study is to determine the effect of family social support on high school student learning motivation during online learning. This research uses quantitative research methods. The data used in this study were collected from 103 respondents with the criteria such as between the age of 15-19 years old and are currently undergoing online learning. The study participants were selected by purposive sampling. The data were processed using linear regression. Based on the results of the regression test between family social support and learning motivation, the value of sig 0.040 (< 0.05) and t - 2.077 is obtained, therefore, there is a significant negative effect between family social support on learning motivation of high school students.
随着冠状病毒死亡人数和病例的增加,政府出台了包括大规模社会限制(PSBB)在内的多项政策。这些限制包括在学校的限制。过去面对面的学习方法变成了在线学习。学习的动机是一个活动的过程,它提供能量,并指导一个人的行为来实现自己的目标。摘要本研究旨在探讨家庭社会支持对高中生网络学习动机的影响。本研究采用定量研究方法。本研究中使用的数据是从103名受访者中收集的,其标准是年龄在15-19岁之间,目前正在进行在线学习。研究对象采用有目的抽样的方法进行选择。数据采用线性回归处理。家庭社会支持对高中生学习动机的回归检验结果为sig 0.040 (< 0.05), t - 2.077,说明家庭社会支持对高中生学习动机存在显著的负向影响。
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引用次数: 5
Instilling Trust Among China’s Online Customers On E-Commerce Platform 中国在线消费者对电子商务平台的信任
Siti Intan Nurdiana Wong Abdullah, P. Teng, Bernard Lim Jit Heng, Liu Ying
In recent years, business-to-consumers (B2C) e-commerce platforms has developed rapidly in China triggered numerous attentions from the government, enterprises, consumers and even the academician. Due to the unpredictability nature of the e-commerce environment, trust has become significant factor in determining one’s competitive advantage. However, existing customer’s attitude and safety awareness are not optimistic towards the online shopping and e-commerce enterprises. Such lack of trust has caused the buyers and sellers to experience communication breakdown. Hence, it is very meaningful to investigate the factors which can enhance customer’s trust on B2C websites. In this study, a quantitative approach was applied to examine the relationship between the influencing factors and trust among 384 respondents from China. The results indicated that all the factors were positively correlated to consumer trust and product quality has the highest influence on customer trust. This is followed by website quality, company brand reputation, after-sales service and the customer attitude towards risk in the B2C e-commerce in China. Thus, it is expected that the B2C e-commerce will continuously improve their product and website quality in order to remain competitive in the market.
近年来,B2C电子商务平台在中国迅速发展,引起了政府、企业、消费者乃至学术界的广泛关注。由于电子商务环境的不可预测性,信任已经成为决定竞争优势的重要因素。然而,现有顾客对网上购物和电子商务企业的态度和安全意识并不乐观。这种信任的缺乏导致了买卖双方的沟通破裂。因此,研究提升B2C网站客户信任的因素是非常有意义的。本研究采用定量分析的方法,对384名中国受访者的信任与影响因素之间的关系进行了研究。结果表明,各因素与消费者信任呈正相关,其中产品质量对消费者信任的影响最大。其次是网站质量、公司品牌美誉度、售后服务和消费者对风险的态度。因此,预计B2C电子商务将不断提高他们的产品和网站质量,以保持在市场上的竞争力。
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引用次数: 1
Alternative Scenarios for The Quasi-Judicial Administration to Provide Access to Justice under Public Health Emergencies 准司法行政在突发公共卫生事件下提供司法救助的备选方案
Ibnu Sina Chandranegara
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引用次数: 1
Virtual Traveling as a New Innovation in the Tourism Sector 虚拟旅游作为旅游领域的新创新
Terasuci Salona, Septia Winduwati
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引用次数: 0
Flea Market and Thrift Facility as a Third Place with Urban-Retrofitting Approach in North Kebayoran Lama 北克巴约兰喇嘛城市改造方式下的跳蚤市场和旧货店第三场所
R. Tanuwijaya, R. Trisno
North Kebayoran Lama, Kebayoran Lama, is a sub-district in South Jakarta, which is located close to a transit hub, the Kebayoran Station. The existence of mass transportation service as a place of urban movement affects the area with the growth of new places for communities, and a third-place that was formed naturally. The place becomes unique by flea markets that sprawl among the hub, forming an image for the site, which unfortunately placed where it should not be. It becomes an irony, where a distinctive feature of a place is so potential to be developed, but also becomes the ‘parasite’ of the area itself. The project aims to overcome these issues with an urban retrofitting approach, to develop the area within the site, as well as the surroundings and the communities in one system, to fulfil the functions both socially and economically, but also environmental sustainability. The project is designed to be context to the surroundings, but also dynamic. So, the existence of the project doesn’t become the ‘alien’ of the area, but the catalyst, and improves the image of the region. The design methods for the completion of the project are; 1) site and issue investigations, 2) proposals of the programs, and 3) final design descriptions, as a final result based on the programs and concepts analysis. As a conclusion, the design of the flea market and thrift facility is to provide a variety of activities, commercial areas to gather the buying and selling activities, combined with the education and entertainment programs, which also linked to the supporting functions for the transit activities. These programs make the project can be a place with diverse activities, and also a new public space at a negative point in an active urban area.
Kebayoran Lama, Kebayoran Lama,是雅加达南部的一个街道,靠近交通枢纽Kebayoran站。公共交通服务的存在作为城市运动的场所,随着社区新场所的增长而影响着该地区,并自然形成了第三个场所。跳蚤市场在中心地带蔓延,形成了这个地方的独特形象,不幸的是,它被放置在了不应该出现的地方。具有讽刺意味的是,一个地方的特色是如此有潜力被开发,但也成为该地区本身的“寄生虫”。该项目旨在通过城市改造的方法来克服这些问题,在一个系统中开发场地内的区域,以及周围环境和社区,以实现社会和经济功能,以及环境的可持续性。该项目被设计成与周围环境相结合,但也充满活力。因此,项目的存在并没有成为该地区的“异类”,而是催化剂,并改善了该地区的形象。完成本项目的设计方法有:1)现场和问题调查,2)方案建议,3)最终设计描述,这是基于方案和概念分析的最终结果。综上所述,跳蚤市场和旧货店设施的设计是为了提供各种活动,商业区域聚集买卖活动,结合教育和娱乐节目,同时也联系到交通活动的配套功能。这些项目使项目成为一个具有多样化活动的场所,同时也是一个活跃的城市区域消极点上的新公共空间。
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引用次数: 0
Self-Disclosure of Adolescent Girls on TikTok Social Media TikTok社交媒体上少女的自我表露
Henny Claresta, Daniel Tamburian
Social media TikTok is a social media that is loved these days and in the usage often found individuals that conduct a self-disclosure. Self-disclosure on this social media is done by video that contain text, picture, or music. The purpose of this research is to know how self-disclosure of adolescent girls on TikTok social media. This research is using qualitative approach with descriptive research methods. Subject in this research are adolescent girls (age between 17-18 years old), and object in this research are self-disclosure on TikTok social media. This research is using the concept of self-disclosure and social media theory. Data collection method is done by interview, observation, documentation, and literature study. The results of this research are that individuals conduct a self-disclosure on TikTok social media in a descriptive and evaluative manner with the intention of expressing themselves, sharing experiences, and getting input from others. Factors that trigger individuals to conduct a self-disclosure on TikTok social media are a feeling of comfort and the presence of other individuals who do the same thing on this social media. In self-disclosure, individuals have a limitation of information shared on social media because there is a privacy that can't be disclosed.
社交媒体TikTok是一个最近很受欢迎的社交媒体,在使用中经常发现个人进行自我披露。在这个社交媒体上,自我表露是通过包含文字、图片或音乐的视频来完成的。本研究的目的是了解青春期女孩在TikTok社交媒体上的自我表露情况。本研究采用定性研究与描述性研究相结合的方法。本研究的研究对象为青春期少女(17-18岁),研究对象为TikTok社交媒体上的自我表露。本研究运用了自我表露的概念和社交媒体理论。资料收集方法采用访谈法、观察法、文献法和文献研究法。该研究的结果是,个人在TikTok社交媒体上以描述性和评估性的方式进行自我披露,目的是表达自己,分享经验,获取他人的意见。在TikTok社交媒体上进行自我表露的原因是一种舒适感和在这个社交媒体上做同样事情的其他人的存在。在自我披露中,个人在社交媒体上分享的信息是有限的,因为有一种隐私不能被披露。
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引用次数: 2
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Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021)
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