Elimari Ríos-Pérez, Segundo Castro-Gonzáles, Nora Picón-García
Purpose: Existing literature has uncovered many benefits of spirituality in the workplace. However, building a sound theory of spirituality in the workplace requires testing its benefits in narrower contexts. We test spirituality’s effects on employees’ well-being and the company’s relationship with customers in the context of the retail industry in Puerto Rico. Design / methodology / approach: We developed a model using Structural Equation Model-Partial Least Square. Then, we use the expert debriefing triangulation technique to assess the validity and reliability of our sample of 131 employees. Findings: This research shows spirituality in the workplace has positive effects on employees’ well-being and the company’s relationship with its customers in the retail industry of Puerto Rico. Originality: Our model links spirituality in the workplace with two variables of (Heskett et al., 1994) Profit Chain Value. Although our subject has been widely studied, literature in narrow contexts is needed to develop a unified theory. We contribute insight into spirituality in a narrow context plus a quantitative model to be used when large samples are unfeasible.
目的：现有文献揭示了精神在工作场所的许多好处。然而，在工作场所建立一个健全的精神理论需要在更窄的背景下测试其益处。我们在波多黎各零售业的背景下测试了精神对员工幸福感以及公司与客户关系的影响。设计/方法/方法：我们使用偏最小二乘结构方程模型开发了一个模型。然后，我们使用专家汇报三角测量技术来评估131名员工样本的有效性和可靠性。研究结果：这项研究表明，在波多黎各零售业，工作场所的精神对员工的幸福感以及公司与客户的关系有积极影响。独创性：我们的模型将工作场所的灵性与两个变量（Heskett et al.，1994）利润链价值联系起来。尽管我们的学科已经被广泛研究，但需要在狭窄的背景下进行文学研究来发展统一的理论。我们有助于在狭窄的背景下深入了解精神，并在大样本不可行时使用定量模型。
{"title":"Benefits of spirituality in the workplace","authors":"Elimari Ríos-Pérez, Segundo Castro-Gonzáles, Nora Picón-García","doi":"10.7200/esicm.53.284","DOIUrl":"https://doi.org/10.7200/esicm.53.284","url":null,"abstract":"Purpose: Existing literature has uncovered many benefits of spirituality in the workplace. However, building a sound theory of spirituality in the workplace requires testing its benefits in narrower contexts. We test spirituality’s effects on employees’ well-being and the company’s relationship with customers in the context of the retail industry in Puerto Rico. \u0000Design / methodology / approach: We developed a model using Structural Equation Model-Partial Least Square. Then, we use the expert debriefing triangulation technique to assess the validity and reliability of our sample of 131 employees. \u0000Findings: This research shows spirituality in the workplace has positive effects on employees’ well-being and the company’s relationship with its customers in the retail industry of Puerto Rico. \u0000Originality: Our model links spirituality in the workplace with two variables of (Heskett et al., 1994) Profit Chain Value. Although our subject has been widely studied, literature in narrow contexts is needed to develop a unified theory. We contribute insight into spirituality in a narrow context plus a quantitative model to be used when large samples are unfeasible.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2022-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47229836","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Objetivo: Conocer la intención emprendedora de estudiantes chinos matriculados en universidades de la Comunidad de Madrid, estudiar la relación de la educación en emprendimiento sobre el fomento del espíritu emprendedor, así como el análisis de los factores sociodemográficos que favorecen la creación de la intención emprendedora y los motivos de emprendimiento.Metodología: Encuesta y análisis estadístico descriptivo de los resultados.Resultados: La deseabilidad, viabilidad y percepción de control del proceso de emprendimiento favorece el desarrollo de la intención emprendedora, mientras que la educación en emprendimiento no parece guardar una relación directa con el fomento del espíritu emprendedor. Factores sociodemográficos como la existencia de antecedentes familiares emprendedores y las experiencias laborales previas del individuo inciden de forma positiva en el desarrollo de la intención emprendedora. La intención emprendedora no se ve influenciada por el género del estudiante universitario. El motivo principal de emprendimiento es el deseo de riqueza.Limitaciones: Se trata de un primer análisis preliminar y exploratorio.Implicaciones prácticas: Entender el papel que tienen las variables estudiadas en la dinamización del emprendimiento y los motivos del aumento de empresas. Estudiar los motivos por los que la comunidad china tiene intereses por establecer relaciones comerciales con España y favorecer el diseño mediante las variables estudiadas que den lugar a un programa de formación más adecuada.
{"title":"Intención emprendedora de estudiantes chinos que estudian en universidades de la Comunidad de Madrid","authors":"Susana Lin","doi":"10.7200/esicm.53.285","DOIUrl":"https://doi.org/10.7200/esicm.53.285","url":null,"abstract":"Objetivo: Conocer la intención emprendedora de estudiantes chinos matriculados en universidades de la Comunidad de Madrid, estudiar la relación de la educación en emprendimiento sobre el fomento del espíritu emprendedor, así como el análisis de los factores sociodemográficos que favorecen la creación de la intención emprendedora y los motivos de emprendimiento.Metodología: Encuesta y análisis estadístico descriptivo de los resultados.Resultados: La deseabilidad, viabilidad y percepción de control del proceso de emprendimiento favorece el desarrollo de la intención emprendedora, mientras que la educación en emprendimiento no parece guardar una relación directa con el fomento del espíritu emprendedor. Factores sociodemográficos como la existencia de antecedentes familiares emprendedores y las experiencias laborales previas del individuo inciden de forma positiva en el desarrollo de la intención emprendedora. La intención emprendedora no se ve influenciada por el género del estudiante universitario. El motivo principal de emprendimiento es el deseo de riqueza.Limitaciones: Se trata de un primer análisis preliminar y exploratorio.Implicaciones prácticas: Entender el papel que tienen las variables estudiadas en la dinamización del emprendimiento y los motivos del aumento de empresas. Estudiar los motivos por los que la comunidad china tiene intereses por establecer relaciones comerciales con España y favorecer el diseño mediante las variables estudiadas que den lugar a un programa de formación más adecuada.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2022-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46204144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Serhat Ata, H. Arslan, Abdülvahap Baydaş, Ece Pazvant
People incorporate and use the internet in their lives in line with the development of technology. Facebook, Twitter, Instagram, which are especially defined as social media (SM) tools, are among the daily routines of people. Thus, a great transformation has occurred in the SM advertising industry. Social media influencers (SMI) emerged as a result of facilitating communication on SM. Unlike other studies mostly evaluated over celebrities and no detailed on how SMI affects consumers purchasing behavior through advertisement, this study shows how the SMI affects consumer purchasing behavior by considering the sample size and for the first time conducted with a survey to fill the gap in the field. This study was an attempt to explore the effects of the influencers used as product supplements in advertisements in SM tools on consumers' advertisements and purchasing intentions. Stimulatingly, this study explore how SMI’s credibility effects customer purchase intention through advertisements. In line with this, Structural Equation Modeling (SEM) was used to clarify the model and to test hypotheses. Results show that the trustworthiness, expertise, and attractiveness of the influencer have a positive effect on the attitude towards the advertisement, while the attitude towards the advertisement had no effect on the purchase intention. These results might be guideway for businesses to pay more attention to the SMI attracting the consumer's attention, having sufficient equipment about the subject and how gaining the trust of the consumer through SMI.
{"title":"The effect of social media influencers’ credibility on consumer’s purchase intentions through attitude toward advertisement","authors":"Serhat Ata, H. Arslan, Abdülvahap Baydaş, Ece Pazvant","doi":"10.7200/esicm.53.280","DOIUrl":"https://doi.org/10.7200/esicm.53.280","url":null,"abstract":"People incorporate and use the internet in their lives in line with the development of technology. Facebook, Twitter, Instagram, which are especially defined as social media (SM) tools, are among the daily routines of people. Thus, a great transformation has occurred in the SM advertising industry. Social media influencers (SMI) emerged as a result of facilitating communication on SM. Unlike other studies mostly evaluated over celebrities and no detailed on how SMI affects consumers purchasing behavior through advertisement, this study shows how the SMI affects consumer purchasing behavior by considering the sample size and for the first time conducted with a survey to fill the gap in the field. This study was an attempt to explore the effects of the influencers used as product supplements in advertisements in SM tools on consumers' advertisements and purchasing intentions. Stimulatingly, this study explore how SMI’s credibility effects customer purchase intention through advertisements. In line with this, Structural Equation Modeling (SEM) was used to clarify the model and to test hypotheses. Results show that the trustworthiness, expertise, and attractiveness of the influencer have a positive effect on the attitude towards the advertisement, while the attitude towards the advertisement had no effect on the purchase intention. These results might be guideway for businesses to pay more attention to the SMI attracting the consumer's attention, having sufficient equipment about the subject and how gaining the trust of the consumer through SMI.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2022-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49515346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pablo Martínez de Miguel, Antón Rafael García Martínez, J. Montes-Botella
Objective: The objective of the paper is to identify relations between digital transformation and the micro-foundations of the dynamic capabilities within the automotive sector.Methodology: To achieve the previous goal, the analysis is based on a literature review and expert judgments through a survey. Then, from a quantitative methodology of exploratory analysis the correct assignment of the indicators as well as a SEM analysis of structural equations with latent variables as a statistical technique has been used. Results: Therefore, using the indicators already presented, it has been possible to establish the relationship model. We have been able to present how all these indicators correspond to dynamic capabilities, and it is the digital transformations that generate them. Limitations: the research presents some limitations that should be considered when contextualizing the work done. The most representative one is the difficulty of obtaining a larger sample, because out of 142 surveys, only 42 responses were obtained, due to the limited time respondents had to attend to the researcher.Practical implications: the automotive industry is continuously impacted with the introduction of new technologies, which makes it necessary for organizations to adapt to the fast pace of growth. Furthermore, companies that understand the importance of digital transformation show more modern work styles, consider user preferences and the information they can obtain from the context.
{"title":"Review of the measurement of Dynamic Capabilities","authors":"Pablo Martínez de Miguel, Antón Rafael García Martínez, J. Montes-Botella","doi":"10.7200/esicm.53.283","DOIUrl":"https://doi.org/10.7200/esicm.53.283","url":null,"abstract":"Objective: The objective of the paper is to identify relations between digital transformation and the micro-foundations of the dynamic capabilities within the automotive sector.Methodology: To achieve the previous goal, the analysis is based on a literature review and expert judgments through a survey. Then, from a quantitative methodology of exploratory analysis the correct assignment of the indicators as well as a SEM analysis of structural equations with latent variables as a statistical technique has been used. \u0000Results: Therefore, using the indicators already presented, it has been possible to establish the relationship model. We have been able to present how all these indicators correspond to dynamic capabilities, and it is the digital transformations that generate them. \u0000Limitations: the research presents some limitations that should be considered when contextualizing the work done. The most representative one is the difficulty of obtaining a larger sample, because out of 142 surveys, only 42 responses were obtained, due to the limited time respondents had to attend to the researcher.Practical implications: the automotive industry is continuously impacted with the introduction of new technologies, which makes it necessary for organizations to adapt to the fast pace of growth. Furthermore, companies that understand the importance of digital transformation show more modern work styles, consider user preferences and the information they can obtain from the context.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":"1 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2022-03-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42429885","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
María Jesús Gallego-Losada, María Elisa Garcia-Abajo, Antonio Montero-Navarro, Rocío Gallego-Losada
Objetivo: el artículo tiene como objetivo principal el analizar el nivel de cultura financiera digital o alfabetización financiera digital de los estudiantes en centros universitarios españoles en el marco de la Industria 4.0. Se incluye una nueva medida original para medir el grado conocimientos financieros digitales, en función de un cuestionario elaborado ad-hoc. Metodología: se diseñó una encuesta partiendo de las recomendaciones dadas en la literatura más actual. Se aplicó el cuestionario durante la segunda quincena de marzo de 2021 a una muestra de 308 estudiantes en centros universitarios españoles. Resultados: la investigación ofrece una buena aproximación del nivel de alfabetización financiera digital (AFD) de los estudiantes en centros universitarios españoles y su clasificación por grupos de competencia financiera. Se esperan resultados variables según el conocimiento y utilización del producto financiero sobre el que se les pregunta, lo que podría indicar la existencia de una brecha temprana de conocimiento financiero digital dentro del mismo grupo de estudiantes. Limitaciones: sería interesante llevar a cabo investigaciones similares en otros países de desarrollo similares al español para poder realizar una comparativa. Además, en investigaciones posteriores, se podría distinguir dentro de la muestra a estudiantes de diferentes titulaciones para valorar la comparación entre los resultados obtenidos.
{"title":"El reto de la alfabetizacion financiera digital en el ámbito de la fintech (industria 4.0)","authors":"María Jesús Gallego-Losada, María Elisa Garcia-Abajo, Antonio Montero-Navarro, Rocío Gallego-Losada","doi":"10.7200/esicm.53.277","DOIUrl":"https://doi.org/10.7200/esicm.53.277","url":null,"abstract":"Objetivo: el artículo tiene como objetivo principal el analizar el nivel de cultura financiera digital o alfabetización financiera digital de los estudiantes en centros universitarios españoles en el marco de la Industria 4.0. Se incluye una nueva medida original para medir el grado conocimientos financieros digitales, en función de un cuestionario elaborado ad-hoc. \u0000Metodología: se diseñó una encuesta partiendo de las recomendaciones dadas en la literatura más actual. Se aplicó el cuestionario durante la segunda quincena de marzo de 2021 a una muestra de 308 estudiantes en centros universitarios españoles. \u0000Resultados: la investigación ofrece una buena aproximación del nivel de alfabetización financiera digital (AFD) de los estudiantes en centros universitarios españoles y su clasificación por grupos de competencia financiera. Se esperan resultados variables según el conocimiento y utilización del producto financiero sobre el que se les pregunta, lo que podría indicar la existencia de una brecha temprana de conocimiento financiero digital dentro del mismo grupo de estudiantes. \u0000Limitaciones: sería interesante llevar a cabo investigaciones similares en otros países de desarrollo similares al español para poder realizar una comparativa. Además, en investigaciones posteriores, se podría distinguir dentro de la muestra a estudiantes de diferentes titulaciones para valorar la comparación entre los resultados obtenidos.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2021-12-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42930714","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Objetivo: El objetivo de este trabajo es conocer qué criterios son más importantes para evaluar la legitimidad de las organizaciones en función del género y el estatus. Metodología: Se realizó un cuestionario online dirigido a residentes en España mayores de 18 años. El cuestionario era anónimo y se obtuvieron 408 respuestas que forman la muestra. Se analizaron los datos obtenidos mediante el método estadístico ANOVA. Resultados: Los criterios más relevantes para evaluar la legitimidad son los regulativos, cognitivos y morales. Se observan diferencias en los tipos de legitimidad entre géneros y estatus. Las mujeres otorgan una mayor importancia a la legitimidad moral, emocional y gerencial frente a los hombres. Las personas con estatus medio otorgan más importancia a la legitimidad técnica. Limitaciones: Se analizaron las percepciones de los clientes, sin tener en cuenta otros grupos de interés como son los equipos directivos y los trabajadores de las empresas. Implicaciones prácticas: Los resultados de este trabajo permiten a los empresarios y equipos directivos conocer qué tipo de legitimidad deben lograr para conseguir una mayor aceptación de sus clientes. Para los académicos, esta investigación aporta evidencias sobre la configuración de los criterios de legitimidad cuando se evalúa la legitimidad de las organizaciones por parte de los consumidores.
{"title":"Dimensiones de la legitimidad organizativa en función del género y el estatus de los consumidores","authors":"Virginia Gordo-Molina, Francisco Diez-Martin","doi":"10.7200/esicm.53.013","DOIUrl":"https://doi.org/10.7200/esicm.53.013","url":null,"abstract":"Objetivo: El objetivo de este trabajo es conocer qué criterios son más importantes para evaluar la legitimidad de las organizaciones en función del género y el estatus. \u0000Metodología: Se realizó un cuestionario online dirigido a residentes en España mayores de 18 años. El cuestionario era anónimo y se obtuvieron 408 respuestas que forman la muestra. Se analizaron los datos obtenidos mediante el método estadístico ANOVA. \u0000Resultados: Los criterios más relevantes para evaluar la legitimidad son los regulativos, cognitivos y morales. Se observan diferencias en los tipos de legitimidad entre géneros y estatus. Las mujeres otorgan una mayor importancia a la legitimidad moral, emocional y gerencial frente a los hombres. Las personas con estatus medio otorgan más importancia a la legitimidad técnica. \u0000Limitaciones: Se analizaron las percepciones de los clientes, sin tener en cuenta otros grupos de interés como son los equipos directivos y los trabajadores de las empresas. \u0000Implicaciones prácticas: Los resultados de este trabajo permiten a los empresarios y equipos directivos conocer qué tipo de legitimidad deben lograr para conseguir una mayor aceptación de sus clientes. Para los académicos, esta investigación aporta evidencias sobre la configuración de los criterios de legitimidad cuando se evalúa la legitimidad de las organizaciones por parte de los consumidores.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2021-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45500616","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-13DOI: 10.7200/esicm.168.0523.1
F. Calzón-Menéndez, M. Sacristán-Navarro, L. Cabeza‐García
Objective: The relationship between work-family balance and employee performance is a topic of great interest for organisations and, therefore, for academic research. In this context, this paper reviews the literature to identify the determining factors in company-based adoption of work-life balance measures (causes related to work-family conflict: WFC, and family-work conflict: FWC) on the one hand and, on the other, the research that has focussed on studying the effect on business results of practices to achieve a work-life balance. Methodology: We have undertaken analysis of the academic research published over the period 1998-2018 and available on the Web of Science (WOS), SCOPUS and EBSCO databases. Results: The review undertaken indicates that conflict can be originated in the family, in the workplace and in other environments throughout the day when we face up to the obligations arising from the roles we play in the family and at work and that affect us in both directions. In turn, work-life balance measures appear to have a positive effect, not only at the individual level for also for staff and companies as a whole. Limitations: Descriptive research. Practical implications: This study aims to contribute to the literature by providing updated information on the state of the art on this subject, and to highlight possible future lines of empirical research, as well as the relevance of the subject at a company level.
目的:工作家庭平衡与员工绩效之间的关系是组织非常感兴趣的话题，因此也是学术研究的主题。在此背景下，本文回顾了文献，一方面确定了公司采用工作与生活平衡措施的决定因素(工作与家庭冲突相关的原因:WFC，家庭与工作冲突:FWC)，另一方面，研究重点是研究实现工作与生活平衡的实践对业务结果的影响。方法:我们对1998-2018年期间发表的学术研究进行了分析，并在Web of Science (WOS)、SCOPUS和EBSCO数据库中提供。结果:所进行的审查表明，当我们面对我们在家庭和工作中所扮演的角色所产生的义务时，冲突可以在家庭、工作场所和其他环境中全天产生，并在两个方向上影响我们。反过来，工作与生活的平衡措施似乎不仅在个人层面上，而且对员工和整个公司都有积极的影响。局限性:描述性研究。实际意义:本研究旨在通过提供有关该主题的最新信息来为文献做出贡献，并强调未来可能的实证研究方向，以及该主题在公司层面的相关性。
{"title":"Implications of Work-Life Balance Measures for Companies","authors":"F. Calzón-Menéndez, M. Sacristán-Navarro, L. Cabeza‐García","doi":"10.7200/esicm.168.0523.1","DOIUrl":"https://doi.org/10.7200/esicm.168.0523.1","url":null,"abstract":"Objective: The relationship between work-family balance and employee performance is a topic of great interest for organisations and, therefore, for academic research. In this context, this paper reviews the literature to identify the determining factors in company-based adoption of work-life balance measures (causes related to work-family conflict: WFC, and family-work conflict: FWC) on the one hand and, on the other, the research that has focussed on studying the effect on business results of practices to achieve a work-life balance. \u0000Methodology: We have undertaken analysis of the academic research published over the period 1998-2018 and available on the Web of Science (WOS), SCOPUS and EBSCO databases. \u0000Results: The review undertaken indicates that conflict can be originated in the family, in the workplace and in other environments throughout the day when we face up to the obligations arising from the roles we play in the family and at work and that affect us in both directions. In turn, work-life balance measures appear to have a positive effect, not only at the individual level for also for staff and companies as a whole. \u0000Limitations: Descriptive research. \u0000Practical implications: This study aims to contribute to the literature by providing updated information on the state of the art on this subject, and to highlight possible future lines of empirical research, as well as the relevance of the subject at a company level.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":"1 1","pages":""},"PeriodicalIF":0.6,"publicationDate":"2021-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42408603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Objetivo: Esta investigación se desarrolla bajo la pregunta orientadora: ¿Cuáles son los elementos necesarios para la transformación de cultivos tradicionales hacia productos de alto valor agregado?; desde la perspectiva teórica se asumen los postulados de la modernización de la agricultura de Schultz (1967) y gestión organizacional de Chiavenato (2017). Metodología: Se basó en investigación descriptiva, bajo los criterios de un estudio de caso con encuestas semiestructuradas que permitieran conocer las situaciones, costumbres y actitudes predominantes a través de la descripción de las actividades, procesos y personas del entorno de la Cooperativa, así como su mercado potencial. Resultados: La investigación propone cinco elementos basados en economía agraria que permiten a las comunidades, la transformación de cultivos tradicionales hacia productos de alto valor agregado, incrementando su competitividad, y concluye que las organizaciones requieren estrategias que resalten atributos de producto, y mayores esfuerzos en orientación estratégica. Limitaciones: Los hallazgos de la investigación son extrapolables a organizaciones con características, tamaños y focos similares, entre ellas, empresas campesinas y cooperativas colombianas interesadas en fortalecer su economía agraria. En su lugar, este análisis sirve para conocer con más profundidad el fenómeno en cuestión, pero con posibilidad de réplica en organizaciones interesadas en la transformación del sector rural. Sin embargo, no abarca tejidos empresariales de sectores industrializados. Implicaciones prácticas: El estudio es de utilidad en áreas de direccionamiento estratégico y gestión de recursos humanos permitiendo visualizar mecanismos de operativización para planes de innovación de producto.
{"title":"Fortalecimiento de asociaciones campesinas del municipio del Tambo mediante la transformación de cultivos tradicionales hacia frutos de alto valor agregado","authors":"Diana Ximena Sánchez Tróchez, Adriana Diago Ortiz, Wilfred Fabián Rivera Martínez, Laura Beatriz Potes Ordoñez, Marly Viviana Navia Mera","doi":"10.7200/esicm.168.0523.5","DOIUrl":"https://doi.org/10.7200/esicm.168.0523.5","url":null,"abstract":"Objetivo: Esta investigación se desarrolla bajo la pregunta orientadora: ¿Cuáles son los elementos necesarios para la transformación de cultivos tradicionales hacia productos de alto valor agregado?; desde la perspectiva teórica se asumen los postulados de la modernización de la agricultura de Schultz (1967) y gestión organizacional de Chiavenato (2017). \u0000Metodología: Se basó en investigación descriptiva, bajo los criterios de un estudio de caso con encuestas semiestructuradas que permitieran conocer las situaciones, costumbres y actitudes predominantes a través de la descripción de las actividades, procesos y personas del entorno de la Cooperativa, así como su mercado potencial. \u0000Resultados: La investigación propone cinco elementos basados en economía agraria que permiten a las comunidades, la transformación de cultivos tradicionales hacia productos de alto valor agregado, incrementando su competitividad, y concluye que las organizaciones requieren estrategias que resalten atributos de producto, y mayores esfuerzos en orientación estratégica. \u0000Limitaciones: Los hallazgos de la investigación son extrapolables a organizaciones con características, tamaños y focos similares, entre ellas, empresas campesinas y cooperativas colombianas interesadas en fortalecer su economía agraria. En su lugar, este análisis sirve para conocer con más profundidad el fenómeno en cuestión, pero con posibilidad de réplica en organizaciones interesadas en la transformación del sector rural. Sin embargo, no abarca tejidos empresariales de sectores industrializados. \u0000Implicaciones prácticas: El estudio es de utilidad en áreas de direccionamiento estratégico y gestión de recursos humanos permitiendo visualizar mecanismos de operativización para planes de innovación de producto.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2021-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42412507","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-09-13DOI: 10.7200/esicm.168.0523.4
Luna Mª Santos Roldán, Beatriz Palacios Florencio, Peter Bolcha
Objective: This paper makes an effort in combining the hotel subsector with a specific geographic location and with three determined constructs. Methods: This article uses a unique individual level dataset collected in Spain hotels and attempts to shed more light on three phases of consumer evaluation: expectations, satisfaction and loyalty. In order to relate the evaluation scores in these areas to sociodemographic characteristics of the consumers, we employ regression analysis. Results: The results show that all dependent variables in hand are related to explanatory variables; often in directions assumed by theory or previous empirical studies. Specifically, we find that age, economic status and country of origin are statistically significantly related to consumer evaluation. One of the novelties of our study is inclusion of “exceeded expectations” variable that intends to measure positive or negative surprise with the service. Conclusion: The knowledge of the existence of incidences of demographic variables on satisfaction, loyalty and expectations could not only, but should, lead to the formulation and implementation of differentiated strategies, segmented according to groups of individuals, focused on improving these indicators, adapting services to the demographic characteristics of the clients.
{"title":"Tourists’ characteristics in relation to expectations, satisfaction and loyalty in hotel industry","authors":"Luna Mª Santos Roldán, Beatriz Palacios Florencio, Peter Bolcha","doi":"10.7200/esicm.168.0523.4","DOIUrl":"https://doi.org/10.7200/esicm.168.0523.4","url":null,"abstract":"Objective: This paper makes an effort in combining the hotel subsector with a specific geographic location and with three determined constructs. \u0000Methods: This article uses a unique individual level dataset collected in Spain hotels and attempts to shed more light on three phases of consumer evaluation: expectations, satisfaction and loyalty. In order to relate the evaluation scores in these areas to sociodemographic characteristics of the consumers, we employ regression analysis. \u0000Results: The results show that all dependent variables in hand are related to explanatory variables; often in directions assumed by theory or previous empirical studies. Specifically, we find that age, economic status and country of origin are statistically significantly related to consumer evaluation. One of the novelties of our study is inclusion of “exceeded expectations” variable that intends to measure positive or negative surprise with the service. \u0000Conclusion: The knowledge of the existence of incidences of demographic variables on satisfaction, loyalty and expectations could not only, but should, lead to the formulation and implementation of differentiated strategies, segmented according to groups of individuals, focused on improving these indicators, adapting services to the demographic characteristics of the clients.","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":" ","pages":""},"PeriodicalIF":0.6,"publicationDate":"2021-09-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47217438","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2021-02-19DOI: 10.7200/ESICM.168.0521.4
Sergio Palomo
{"title":"Application of ICTs in the development of Sustainable Smart Cities","authors":"Sergio Palomo","doi":"10.7200/ESICM.168.0521.4","DOIUrl":"https://doi.org/10.7200/ESICM.168.0521.4","url":null,"abstract":"","PeriodicalId":41367,"journal":{"name":"ESIC Market","volume":"12 1","pages":"187-216"},"PeriodicalIF":0.6,"publicationDate":"2021-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71290698","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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