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PERANCANGAN E-COMMERCE DI TOKO SAFA HOMEMADE BERBASIS ANDROID DENGAN MENGGUNAKAN MIT APP INVENTOR 以ANDROID为基础的SAFA homade商店设计E-COMMERCE,使用麻省理工APP INVENTOR
Pub Date : 2022-08-15 DOI: 10.53866/jimi.v2i3.161
M. Prakarsa, Fanny Kusuma Hafiz
Technology is crucial for product/service providers to promote products/services to the public. Electronic commerce is the distribution, purchase, sale, and marketing of goods and services through electronic systems such as the internet, television, and other computer networks. In addition to product quality, the development of information technology systems also dramatically influences the public to be interested in the products offered. This study aims to develop android-based mobile commerce applied to the Safa Homemade Store. This mobile commerce application can make it easier for customers/buyers to order goods from stores anywhere and anytime via smartphones which have become the lifestyle of today's teenagers
技术是产品/服务供应商向公众推广产品/服务的关键。电子商务是指通过互联网、电视和其他计算机网络等电子系统进行商品和服务的分销、购买、销售和营销。除了产品质量之外,信息技术系统的发展也极大地影响了公众对所提供产品的兴趣。本研究旨在开发基于android的移动商务应用于Safa自制店。这个移动商务应用程序可以让顾客/买家更容易地通过智能手机随时随地从商店订购商品,这已经成为当今青少年的生活方式
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引用次数: 0
EVALUASI GENANGAN PADA LAPANGAN SEPAK BOLA DI STADION SULTAN AGUNG KABUPATEN BANTUL
Pub Date : 2022-08-15 DOI: 10.53866/jimi.v2i3.119
Renanda Anggriaswati, Yeri Sutopo
Sultan Agung Stadium is one of Indonesia's premier league stadiums and international standards with a subsurface drainage system. Subsurface drainage is considered to be very efficient compared to surface drainage. However, during heavy rains, there are still some puddles on the surface of the football field. The presence of puddles is a massive problem in a football match because it can block the flow of the ball. The purpose of this study was to evaluate the drainage system of the Sultan Agung Stadium football field in terms of the diameter, depth, and distance between the subdrain pipes. The data analyzed include soil, rainfall, and drainage dimension data. Soil data was used to analyze the infiltration test, soil porosity, and permeability. Rainfall data is used for hydrological analysis by determining the design rainfall at 2, 5, and 10-year return periods, and drainage dimension data is used for hydraulics analysis by determining the pipe capacity and drain layer. Based on the results of this study, a pipe with a diameter of 6 inches with a distance of 5 m cannot overcome inundation during the 10-year return period. Variations in depth and distance between drainage pipes are known to have an effect on inundation that occurs in the field. By reducing the distance to 4m, the inundation that occurs can be resolved
苏丹阿贡体育场是印度尼西亚顶级联赛体育场之一,具有国际标准的地下排水系统。与地表排水相比,地下排水被认为是非常有效的。然而,在大雨期间,足球场的表面仍然有一些水坑。水坑的存在在足球比赛中是一个大问题,因为它会阻碍球的流动。本研究的目的是评估苏丹阿贡体育场足球场的排水系统的直径、深度和地下排水管道之间的距离。所分析的数据包括土壤、降雨和排水维度数据。土壤数据用于分析入渗试验、土壤孔隙度和渗透性。通过确定2年、5年和10年回复期的设计降雨量,降雨数据用于水文分析;通过确定管道容量和排水层,排水维度数据用于水力学分析。根据本研究的结果,直径为6英寸,距离为5米的管道在10年的回归期内无法克服淹没。众所周知,排水管道之间的深度和距离的变化会对现场发生的淹没产生影响。通过将距离缩短到4米,可以解决发生的淹没问题
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引用次数: 0
IMPLEMENTASI STRATEGI PENANGANAN KRISIS KOMUNIKASI ERA DIGITAL: STUDI KASUS KONTEN YOUTUBE PODCAST DEDDY CORBUZIER BERSAMA RAGIL MAHARDIKA 数字通信危机应对策略的实施:YOUTUBE播客DEDDY CORBUZIER与RAGIL MAHARDIKA一起研究内容案例
Pub Date : 2022-08-08 DOI: 10.53866/jimi.v2i3.144
Ramadhan Nanda Ivan, Oktaviane Annisa, Muhammad Aidil Armi
This paper discusses a case of a communication crisis experienced by a youtuber, where the manager of this crisis sparked a lot of criticism from his market share because of the lack of precise content. If juxtaposed with the norms and ethics where the channel's viewers are broadcasting, Indonesia. This study uses a qualitative approach approach where qualitative research as a scientific method is often used and carried out by a group of researchers in the social field. The method of collecting data is through observation, documentation, and literature review. The results of this study indicate that the topics presented in Deddy Corbuzier's podcast contain sensitive issues, namely LGBT. Unfortunately in Indonesia this issue is taboo and has a negative image. His podcast became controversial because he had a large amount of mass, at the time of the study his subscriber count touched 18.6 Million. Deddy Corbuzier managed to overcome the crisis that occurred by inviting religious leaders to correct the podcast he was doing. Deddy admitted his mistake because of the lack of forgiveness to the public for the misperceptions that occurred. In order to get rid of the public commotion, Deddy deleted the content with the yeast and was careful when talking about the issue.
本文讨论了一个youtuber经历的沟通危机的案例,这个危机的管理者因为缺乏精确的内容而引发了很多来自他的市场份额的批评。如果与该频道观众正在播放的印尼的规范和道德并列的话。本研究采用定性方法,其中定性研究作为一种科学方法,经常被一组研究人员在社会领域使用和开展。收集数据的方法是通过观察、记录和文献回顾。本研究的结果表明,在Deddy Corbuzier的播客中呈现的话题包含敏感问题,即LGBT。不幸的是,在印度尼西亚,这个问题是禁忌,并且具有负面形象。他的播客引起了争议,因为他拥有大量的质量,在研究时,他的订阅者数量达到1860万。戴迪·柯布齐耶邀请宗教领袖来纠正他正在做的播客,成功地克服了危机。戴迪承认了他的错误,因为公众对发生的误解缺乏宽恕。为了消除公众的骚动,戴迪删除了含有酵母的内容,并且在谈论这个问题时非常小心。
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引用次数: 0
EXPERIMENT ON CHEMICAL ATTACHMENT OF ANCHOR DEFORM DEPTH 110 MM CAST-IN PLACE AND POST-INSTALLED DRILL BIT EXTRACTOR METHOD 锚杆变形深度110 mm的化学附着试验,现浇后装钻头提取法
Pub Date : 2022-08-08 DOI: 10.53866/jimi.v2i3.107
Bastian Dwi Ananta, H. Apriyatno
The anchor is one of the steel elements that can withstand the adhesive force against the concrete. The study aims to determine the adhesive strength between the anchor and the concrete through two anchor installation methods: the cast-in-place method with three test objects and post-installed chemical epoxy in two plain hole models with three test objects. And threaded three test specimens using a drill bit extractor Sika Anchorfix-2 chemical epoxy adhesive. Anchor deform model D13 is used with a depth of planting (hef) of 110 mm, which is planted on nine cylinders of 300 x 150 mm with a quality of fc 32.26 MPa. This study aims to determine the pulling capacity, adhesive strength, and damage patterns in the cast-in-place and post-installed methods. The results of the pull-in strength test using the cast-in-place method are 34323.28 N, the post-installed method is plain hole 37919.05 N, and the drill hole is 38572.82 N. The adhesive strength (µ) post-installed drill hole is 9.27 MPa > adhesive strength (µ) cast in place 7.64 MPa with an increase (phi) of 1.21 times, adhesive strength (µ) post installed plain hole 7.84 MPa > adhesive strength (µ) cast in place 7.64 MPa with an increase (phi) of 1 .03 times, adhesive strength (µ) post installed drill hole 9.27 MPa > adhesive strength (µ) post installed plain hole 7.84 MPa with an increase (phi) of 1.18 times. With a pullout failure pattern on all cylindrical test specimens.
锚是一种能承受混凝土黏结力的钢构件。本研究旨在通过两种锚杆安装方法确定锚杆与混凝土的粘接强度,即三个试验对象的现浇法和两个三个试验对象的平孔模型后安装化学环氧树脂。并使用Sika Anchorfix-2型化学环氧胶粘剂将三个试件螺纹化。锚固变形模型D13,锚固深度(hef)为110 mm,锚固在9个300 × 150 mm的圆柱体上,质量为fc 32.26 MPa。本研究旨在确定现浇法和后安装法的拉拔能力、粘接强度和损伤模式。拉片强度试验的结果采用悬臂法34323.28 N, post-installed方法平原洞37919.05 N,钻孔是38572.82 N粘合强度(µ)post-installed钻孔是9.27 MPa >粘合强度(µ)现浇7.64 MPa增加(φ)的1.21倍,粘合强度(µ)安装后平原孔7.84 MPa >粘合强度(µ)现浇7.64 MPa的增加(φ)1次,03后安装钻孔的粘接强度(µ)为9.27 MPa >后安装平孔的粘接强度(µ)为7.84 MPa,增大(φ) 1.18倍。所有圆柱形试样都有拉出失效模式。
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引用次数: 0
PROYEKSI POLA PERGERAKAN PADA SIMPANG BERSINYAL (MAKASSAR - SELAWESI SELATAN) 指向信号交叉的移动模式预测(MAKASSAR - SELAWESI south)
Pub Date : 2022-08-06 DOI: 10.53866/jimi.v2i3.127
Indriaty Wulansari Indri
MAT (Origin Destination Matrix) is a two-dimensional matrix that contains information about the magnitude of movement between locations (zones) within a specific area. If a MAT is charged to a transportation network system, it will produce a movement flow that describes the movement pattern in the area. This research is quantitative descriptive research. The purpose of this research is to project the future traffic movement pattern. Four methods have been developed to date that generally tries to overcome the shortcomings of the previous method, namely the Analog method (average, Detroit, Fratar, and Furness). These four methods guarantee that the magnitude of the pull generation in the future is the same as expected. Data collection techniques in research are in the form of direct data collection in the field using video cameras placed at several observation points. Hourly flow patterns calculate traffic volume. Based on the results of the analysis, it was found that there were differences in repetition in each analog method. The average method reached the 75th repetition, the Detroit method reached the 8th repetition, the Fratar method reached the 41st repetition, and the Furness method reached the third repetition.
MAT(原点-目的地矩阵)是一个二维矩阵,包含特定区域内位置(区域)之间移动幅度的信息。如果MAT被加载到运输网络系统中,它将产生描述该地区运动模式的运动流。本研究为定量描述性研究。本研究的目的是预测未来的交通运动模式。迄今为止,已经开发了四种方法,通常试图克服以前方法的缺点,即模拟方法(average, Detroit, Fratar和Furness)。这四种方法保证了未来产生的拉力与预期的大小相同。研究中的数据收集技术是利用放置在几个观察点的摄像机在实地直接收集数据。每小时流量模式计算交通量。根据分析结果发现,每种模拟方法在重复度上存在差异。平均法达到第75次重复,底特律法达到第8次重复,Fratar法达到第41次重复,Furness法达到第3次重复。
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引用次数: 0
UTILITY FACTOR ANALYSIS AND COST OWNERSHIP OF THE PLUG-IN HYBRID ELECTRIC VEHICLE (MITSUBISHI OUTLANDER PHEV) 插电式混合动力汽车(三菱欧蓝德phev)的效用因子分析与成本拥有
Pub Date : 2022-07-29 DOI: 10.53866/jimi.v2i3.137
Hanafi Anis Alamri, I. Garniwa
Recently, attention to CO2 or greenhouse gas emissions has increased. The need to reduce it is also increasing in various countries. One of them is by reducing gas emissions from vehicles. Due to increasingly sophisticated technological advances, many vehicle manufacturers worldwide have switched to electric vehicles. In the world, various types of electric vehicle models have been developed, one of which is the Plug-in Hybrid Electric Vehicle or PHEV. In Indonesia, this vehicle is very suitable for your energy conditions because fuel oil is still abundant, and there are many ways to build power plants. The potential of PHEV vehicles to reduce greenhouse gas emissions is highly dependent on the use of the vehicle and its energy sources, namely gasoline and electricity. However, PHEVs' specific benefits or impacts ultimately depend on vehicle buying and usage patterns. Some parameters are the value of the utility factor (UF) and the value of expenditure efficiency when owning a vehicle or Total Cost Ownership (TCO). Comprehensive results by calculating the UF value can help users understand the actual energy consumption more clearly and TCO to determine the expenses incurred by PHEV users. This study will show the UF and TCO values of one of the PHEV vehicles in Indonesia, namely the Mitsubishi Outlander PHEV.
最近,对二氧化碳或温室气体排放的关注有所增加。在许多国家,减少污染的必要性也在增加。其中之一是减少车辆的气体排放。由于日益复杂的技术进步,世界各地的许多汽车制造商已经转向电动汽车。在世界范围内,已经开发了各种类型的电动汽车模型,其中一种是插电式混合动力汽车(PHEV)。在印尼,这款车非常适合你的能源条件,因为燃料油还是很丰富的,而且建电厂的方式也很多。插电式混合动力汽车减少温室气体排放的潜力高度依赖于车辆及其能源的使用,即汽油和电力。然而,插电式混合动力车的具体好处或影响最终取决于车辆的购买和使用模式。一些参数是效用因子(UF)的值和拥有车辆时的支出效率值或总成本拥有(TCO)。通过UF值的计算得到的综合结果可以帮助用户更清楚地了解实际能耗,TCO可以确定插电式混合动力用户所产生的费用。本研究将展示其中一款在印尼的插电式混合动力汽车,即三菱欧蓝德插电式混合动力汽车的UF和TCO值。
{"title":"UTILITY FACTOR ANALYSIS AND COST OWNERSHIP OF THE PLUG-IN HYBRID ELECTRIC VEHICLE (MITSUBISHI OUTLANDER PHEV)","authors":"Hanafi Anis Alamri, I. Garniwa","doi":"10.53866/jimi.v2i3.137","DOIUrl":"https://doi.org/10.53866/jimi.v2i3.137","url":null,"abstract":"Recently, attention to CO2 or greenhouse gas emissions has increased. The need to reduce it is also increasing in various countries. One of them is by reducing gas emissions from vehicles. Due to increasingly sophisticated technological advances, many vehicle manufacturers worldwide have switched to electric vehicles. In the world, various types of electric vehicle models have been developed, one of which is the Plug-in Hybrid Electric Vehicle or PHEV. In Indonesia, this vehicle is very suitable for your energy conditions because fuel oil is still abundant, and there are many ways to build power plants. The potential of PHEV vehicles to reduce greenhouse gas emissions is highly dependent on the use of the vehicle and its energy sources, namely gasoline and electricity. However, PHEVs' specific benefits or impacts ultimately depend on vehicle buying and usage patterns. Some parameters are the value of the utility factor (UF) and the value of expenditure efficiency when owning a vehicle or Total Cost Ownership (TCO). Comprehensive results by calculating the UF value can help users understand the actual energy consumption more clearly and TCO to determine the expenses incurred by PHEV users. This study will show the UF and TCO values of one of the PHEV vehicles in Indonesia, namely the Mitsubishi Outlander PHEV.","PeriodicalId":414894,"journal":{"name":"Citizen : Jurnal Ilmiah Multidisiplin Indonesia","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2022-07-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"115129238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
WITH GRC AS A MODERATING VARIABLE, HOW DOES COMPANY SIZE AND AGE AFFECT FIRM VALUE? 以GRC作为调节变量,公司规模和年龄如何影响公司价值?
Pub Date : 2022-07-28 DOI: 10.53866/jimi.v2i3.133
Sula Yosege Sembiring Kembaren, G. Endro
Public companies aim to increase the firm’s value because it is the primary indicator by investors in considering their decisions. The increase in the company's value attracts potential investors because the company's value is identical to the shareholders' welfare. This study examines the effect of firm size and age on firm value with GRC as moderating. The population uses companies listed on the Indonesia Stock Exchange (IDX) from 2016 to 2020. Data collection using the purposive sampling method obtained 376 samples. Secondary data in the form of annual reports and financial reports. This study uses GRC as a moderator of the relationship between firm size and age on firm value. The analysis technique used is Moderated Regression Analysis (MRA). The analytical tool used in SPSS 26 with multiple linear regression testing. The results showed that the size and age of the company partially and simultaneously can affect the firm’s value. The GRC variable can be a moderator that strengthens the interaction between company size and age on a firm’s value. Companies listed on the IDX should carefully consider complementing the GRC component because it can strengthen competitive advantages such as company size and age, thereby increasing the firm’s value.
上市公司的目标是增加公司的价值,因为这是投资者考虑其决策的主要指标。公司价值的增加吸引了潜在的投资者,因为公司的价值与股东的福利是一致的。本研究以GRC为调节因子,考察企业规模和年龄对企业价值的影响。人口使用2016年至2020年在印度尼西亚证券交易所(IDX)上市的公司。数据采集采用目的抽样法,获得样本376份。二级数据以年度报告和财务报告的形式。本研究使用GRC作为企业规模和年龄对企业价值关系的调节因子。使用的分析技术是适度回归分析(MRA)。分析工具采用SPSS 26进行多元线性回归检验。结果表明,公司规模和公司年龄对公司价值有部分和同时的影响。GRC变量可以起到调节作用,增强公司规模和年龄对公司价值的相互作用。在IDX上市的公司应该仔细考虑补充GRC成分,因为它可以加强公司规模和年龄等竞争优势,从而增加公司的价值。
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引用次数: 0
BLENDED TECHNIC TERAPI TASK CENTERED DAN TOKEN EKONOMI DALAM MENINGKATKAN KETERAMPILAN SOSIAL KORBAN PENYALAHGUNA NAPZA 任务中心疗法和代币经济混合技术在提高吸毒受害者社交技能方面的应用
Pub Date : 2022-07-26 DOI: 10.53866/jimi.v2i3.134
Dameuli Paska Roma Sigalingging
Social skills are important for human life’s ability. Without having social skills, humans can not interact with other people in their environment because  people really needs social skills in social life.The purpose of this research is to obtain an empirical description and analyze the characteristics of the subject, conditions of communication skills, social interaction, cooperation, motivation of the subject after receiving the Blended Technic of Therapy Task Center and Token Economy. The method used in this research is a quantitative approach with a single subject design. The technique was used of this research by using questionnaires, observations and studies documentation. The data analysis technique used in this research is quantitative data analysis technique using visual analysis under conditions. The study was conducted on subjects aged 20, 22 and 24 years. The results showed that after the intervention using Task Centered Blended Technic Therapy and Economic Tokens, the social skills of the three subjects from the initial phase (A1) showed a graph of the direction increasing up to the Outcome Phase (A2). The result shows that; Blended Technic of Therapy Task Center and Token Economy can increase social skill frequency of drugs abuser. The aspects thats increase are  communicate effectively, social interaction, cooperation, and motivation skills.  Blended Technic of Therapy Task Center and Token Economy are expected to help drug abusers to communicate effectively, increase social interaction, cooperate with other residents, and motivate them to carry out all the activities.
社交技能对人类的生活能力很重要。没有社交技能,人类就不能在他们的环境中与其他人互动,因为人们在社交生活中确实需要社交技能。本研究的目的是对受试者接受治疗任务中心与代币经济混合技术后的特征、沟通技巧、社会互动、合作、动机等方面的条件进行实证描述和分析。本研究采用单受试者设计的定量方法。本研究采用问卷调查、观察和研究文献等方法。本研究使用的数据分析技术是定量数据分析技术,在条件下使用可视化分析。研究对象分别为20岁、22岁和24岁。结果显示,在以任务为中心的混合技术疗法和经济符号干预后,三名被试的社会技能从初始阶段(A1)到结果阶段(A2)均呈上升趋势。结果表明:;治疗任务中心与代币经济的混合技术可以提高吸毒者的社交技能频率。增加的方面是有效沟通,社会互动,合作和激励技能。治疗任务中心与代币经济的混合技术有望帮助吸毒者有效沟通,增加社会互动,与其他居民合作,并激励他们开展所有活动。
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引用次数: 0
PENGARUH PROMOSI DISKON DAN GRATIS ONGKIR SHOPEE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN 免费的ONGKIR SHOPEE促销对消费者购买决策的影响
Pub Date : 2022-07-26 DOI: 10.53866/jimi.v2i3.132
Geofakta Razali, Dessy Andamisari, J. Saputra
Shopee is one of the e-commerce sites in Indonesia, shopee is more focused on mobile platforms so that people can more easily access, search, shop and sell directly using only their cellphones. This study is intended to analyze the effect of shopee discounts and free shipping on consumer purchasing decisions on students of the 2018 Central Campus Communication Study Program. This study uses a survey method, using a questionnaire as a data collection instrument. In entering the sample using purposive sampling technique. As for the respondents, 92 people with the Stiami Institute Student Criteria for the 2018 Central Campus Communication Study Program, for data processing using the SPSS Version 26 program for windows. The result is that H1 is accepted because r count > rtable 3,603, so it can be ascertained that H1 is accepted which means there is a discount on purchasing decisions, H2 is accepted because r count > r table is 3,712 , so it can be said that H2 is accepted which means free shipping has an effect on buying decision Keywords: Shopee, Promotion, Discount, Free Shipment, Buying Decision
Shopee是印尼的电子商务网站之一,Shopee更专注于移动平台,这样人们可以更容易地访问,搜索,购物和直接使用他们的手机销售。本研究旨在分析2018年中央校园交流研究计划的学生,店主折扣和免运费对消费者购买决策的影响。本研究采用调查法,使用问卷作为数据收集工具。在进入样本时使用有目的的抽样技术。至于受访者,92人使用Stiami研究所2018年中央校园交流研究计划的学生标准,使用SPSS Version 26程序进行数据处理。结果是,H1被接受,因为r计数> r表为3,603,所以可以确定,H1被接受,这意味着有折扣的购买决策,H2被接受,因为r计数> r表为3,712,所以可以说,H2被接受,这意味着免费送货对购买决策有影响。关键词:Shopee,促销,折扣,免费送货,购买决策
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引用次数: 1
ANALISIS STRATEGI PENGEMBANGAN BISNIS MENGGUNAKAN SMART BUSINESS MAP PADA D’WAN SHOES
Pub Date : 2022-07-24 DOI: 10.53866/jimi.v2i3.128
Salwa Rizki Desi Ayunda Sari, Imanuddin Hasbi
In the last two years, the Covid-19 pandemic has hit many countries, including Indonesia. The impact of this is that many parties are harmed so many businesses change their way of selling, namely by utilizing the use of the internet. In contrast to this phenomenon, one of the entrepreneurs in the Cibaduyut Shoe Center area, namely D'Wan Shoes, still sells conventionally by implementing the Business to Business system. Therefore, the purpose of this research is to develop and map a new business strategy for D'Wan Shoes using a Smart Business Map. The method used in this research is descriptive qualitative analysis by analyzing the Playing Field and Market Landscape sections of D'Wan Shoes. Based on the results of the research that has been done, it can be seen that there are still shortcomings that need to be evaluated to be clearer and structured. The conclusion of this research is that D'Wan Shoes needs to do market research before launching the product, expand the target market to all over Indonesia, and make product innovations such as shoe models and sales methods, namely providing custom services. If things happen that are beyond D'Wan Shoes' control, such as government policies, changes in technology, and consumer behavior, D'Wan Shoes needs to prepare alternative ideas or adapt to these changes. Then they can take advantage of the production process to become the company's value proposition to compete with competitors. Planned campaigns and promotions will be carried out through social media by conducting paid promotions from features that already exist in several applications (Facebook Ads, Instagam Ads, Tiktok Ads), then using endorsement services from influencers. To make it easier for consumers to get D'Wan Shoes products, they must have an online store in the marketplace or company social media accounts.
在过去两年中,Covid-19大流行袭击了包括印度尼西亚在内的许多国家。这样做的影响是,很多人都受到了伤害,所以很多企业改变了他们的销售方式,即利用互联网的使用。与这一现象形成鲜明对比的是,池八都峪鞋业中心地区的企业家之一,即德万鞋业,仍然按照传统的方式进行销售,实行b2b系统。因此,本研究的目的是利用智能商业地图为德万鞋业开发和绘制新的商业战略。本研究采用描述性定性分析的方法,分析了德万鞋业的竞争环境和市场景观两个部分。根据已经完成的研究结果,可以看出,仍然存在不足,需要进行评估,使其更加清晰和结构化。本研究的结论是,D’wan Shoes在推出产品之前需要做市场调查,将目标市场扩大到印尼各地,并进行产品创新,如鞋型和销售方式,即提供定制服务。如果发生政府政策、技术变化、消费者行为等超出德万鞋业控制范围的事情,德万鞋业需要准备替代方案或适应这些变化。然后,他们可以利用生产过程,成为公司的价值主张,与竞争对手竞争。有计划的活动和促销将通过社交媒体进行,通过几个应用程序中已经存在的功能(Facebook Ads, instagram Ads, Tiktok Ads)进行付费促销,然后使用有影响力的人的代言服务。为了让消费者更容易买到D'Wan Shoes的产品,他们必须在市场上有一个在线商店或公司的社交媒体账户。
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引用次数: 1
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Citizen : Jurnal Ilmiah Multidisiplin Indonesia
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