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The concept of SLACKTIVISM and its implementation in network discursive practices (based on the Russian, English, and French languages) 网络话语实践中的 "SLACKTIVISM "概念及其实施(以俄语、英语和法语为基础)
Pub Date : 2024-02-26 DOI: 10.30853/phil20240080
Natalia Yurievna Borodulina, M. N. Makeeva
This publication is conducted in the stream of studying neology in the modern language influenced by the active use of internet communication and network discursive practices. The aim of the research is to identify the semantic and pragmatic characteristics of the linguistic realization of the concept of SLACKTIVISM. The social significance of the concept is asserted, its intersections and relationships with semantically similar concepts such as PROPAGANDA, ACTIVISM circulating in the modern networked information space are determined. The scientific novelty of the conducted research lies in providing a systematic description of a new, unstudied concept in domestic philology, on the basis of the Russian, English, and French languages. This includes accentuating the history of its emergence, the contradictory nature of its linguistic implementation in the digital discourse of new media, and network techno-discursive practices. As a result, the concept of SLACKTIVISM is portrayed as an expression of a new form of internet activity that contributes to social and political changes both on a narrow scale and in the broader geopolitical space. The linguistic level examination indicates preferences for figurative nominations and common means of representation in European languages and national-cultural specificity.
本出版物是在研究现代语言中受互联网通信和网络话语实践的积极影响而产生的新语言学的过程中进行的。研究的目的是确定 "SLACKTIVISM "概念的语言实现的语义和语用特征。确定了这一概念的社会意义,并确定了它与现代网络信息空间中流传的语义相似的概念,如 "宣传"(PROPAGANDA)、"活动"(ACTIVISM)之间的交叉和关系。本研究的科学新颖性在于以俄语、英语和法语为基础,对国内语言学中一个未经研究的新概念进行了系统描述。这包括强调其出现的历史、其在新媒体数字话语中语言实施的矛盾性以及网络技术话语实践。因此,"SLACKTIVISM "这一概念被描绘成一种新的互联网活动形式,在狭义和广义的地缘政治空间中促进了社会和政治变革。语言层面的研究表明,在欧洲语言和民族文化特性中,人们更倾向于使用形象化的提名和常见的表现手法。
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引用次数: 0
Visualization of precedent situations in an advertising poster (using the example of an Uber advertising campaign in France) 广告海报中先例情况的可视化(以法国 Uber 公司的广告宣传为例)
Pub Date : 2024-02-26 DOI: 10.30853/phil20240078
Vladislav Evgen’evich Anisimov, E. D. Anisimova, Natalia Sergeevna Nebyvaeva
The aim of this study is to identify ways to visualize precedent situations in a modern advertising poster. The article examines the visualization of precedent situations in a modern advertising poster. The scientific novelty of the study lies in the fact that for the first time, using the material of advertising discourse and, in particular, French-language advertising discourse, the peculiarities of the functioning of precedent situations were investigated. The authors are first to describe and analyze the ways of functioning of precedent situations as pragmatic influence complex objects in the advertising discourse. Moreover, the authors considered the possible formats for presenting precedent situations, such as by mentioning precedent names, events, as well as appeals to them. As a result of the conducted research, it was found that a modern advertising poster has a specific structure, a binary semiotic space consisting of graphic and iconic components. The use of precedent situations within the framework of advertising discourse allows one to actualize the pragmatic function of the advertising poster, thereby emphasizing the advantages of using the advertised service, and also allows one to increase the attractive and pragmatic potential of the advertising poster in terms of the impact of this advertising object on the addressee.
本研究旨在确定在现代广告海报中将先例情况视觉化的方法。文章研究了现代广告海报中先例情况的可视化。这项研究的科学新颖性在于,它首次使用广告话语,尤其是法语广告话语材料,对先例情境运作的特殊性进行了研究。作者首次描述并分析了先例情境在广告话语中作为语用影响复杂对象的运作方式。此外,作者还考虑了呈现先例情况的可能形式,如提及先例名称、事件以及对先例的呼吁。研究结果表明,现代广告海报具有特定的结构,是由图形和图标组成的二元符号空间。在广告话语框架内使用先例情况,可以实现广告海报的实用功能,从而强调使用广告服务的优势,还可以增加广告海报的吸引力和实用潜力,提高广告对象对受众的影响力。
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引用次数: 0
Implementation features of indirect politeness strategies within the communicative strategies of political media discourse (based on Markus Söder’s appearance on the talk show “Markus Lanz”) 政治媒体话语交际策略中间接礼貌策略的实施特点(基于马库斯-索德在脱口秀节目 "马库斯-兰兹 "中的亮相)
Pub Date : 2024-02-26 DOI: 10.30853/phil20240083
Daria Igorevna Arkhipova
The article is dedicated to describing the features of implementing the category of indirect politeness in the speech of the German politician Markus Söder. The research objective is to identify the linguistic means of expressing indirect politeness within the framework of communicative strategies and tactics in the political discourse of the German language. The study describes the linguistic means of implementing indirect politeness in political discourse, specifically in political talk shows. The scientific novelty of the research is linked to the continuous development of political discourse, where the specificity of impoliteness under the mask of politeness within the framework of political media discourse is identified for the first time using previously unexplored material in the German language. The research results revealed that all three types of communicative strategies influencing political positioning are almost equally present in the politician's speech. Strategies of indirect politeness were also identified, with the most frequent being the strategies of using tautology and changing the addressee. These results indicate that despite the confrontational nature of political discourse, the politician is still able to maintain politeness, which explains his popularity among voters.
本文致力于描述德国政治家马库斯-索德(Markus Söder)在发言中表达间接礼貌的特点。研究目的是在德语政治话语的交际战略和策略框架内确定表达间接礼貌的语言手段。本研究描述了在政治话语中,特别是在政治访谈节目中实施间接礼貌的语言手段。该研究的科学新颖性与政治话语的不断发展有关,它首次使用以前未曾探索过的德语材料,确定了政治媒体话语框架内礼貌掩盖下的不礼貌的特殊性。研究结果表明,影响政治定位的三种交际策略在政治家的讲话中几乎同样存在。此外,还发现了间接礼貌策略,其中最常见的是使用同义反复和改变对象的策略。这些结果表明,尽管政治话语具有对抗性,但政治家仍然能够保持礼貌,这也是他在选民中受欢迎的原因。
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引用次数: 0
Completive (finalizing) mode of verbal action in the Kabardian-Circassian language 卡巴尔语-克罗地亚语中的完成(终结)言语动作模式
Pub Date : 2024-02-26 DOI: 10.30853/phil20240073
R. Dzuganova
The objective of this research is to establish the presence of affixes in the Kabardian-Circassian language that express different modes of action within the verb. The study identifies a group of verbal suffixes that give the action of the verb a completive (finalizing) character, demonstrating their functioning in terms of lexico-grammar. The scientific novelty of the work lies in the first comprehensive analysis that defines the existence of affixes expressing the completive character of the mode of verbal action in this language, considering their semantic modifications and the regularity of the models within the researched group. The results indicate the presence of a group of suffixes in the Kabardian-Circassian language united by the common semantics of bringing an action to a final result. Achieving the final phase of the action in this language often implies completeness, thoroughness, and sometimes the expressiveness of the action. The research results demonstrate the high valency of some verbal suffixes within the examined group. The less productive ones exhibit even more diverse inflectional capabilities that contribute to the development of word-formation theory and the inflectional system of the Kabardian-Circassian verb.
本研究的目的是确定卡巴尔语-克罗地亚语中是否存在表达动词中不同动作模式的词缀。研究确定了一组赋予动词动作以完成(终结)特征的动词后缀,展示了它们在词汇语法方面的功能。这项工作的科学新颖性在于首次进行了全面分析,确定了该语言中存在表达动词动作模式完备性的词缀,同时考虑到了它们的语义变化和所研究词缀组内模式的规律性。研究结果表明,卡巴尔语-克罗地亚语中存在一组后缀,其共同语义是使动作达到最终结果。在这种语言中,实现动作的最后阶段往往意味着动作的完整性、彻底性,有时还意味着动作的表现力。研究结果表明,在所研究的组别中,一些动词后缀具有很高的价位。生产率较低的词缀则表现出更加多样化的词缀能力,有助于发展词形理论和卡巴尔语--环形动词的词缀系统。
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引用次数: 0
Features of the “Onegin text” reception in the literary process of the 21st century 21 世纪文学进程中 "奥涅金文本 "接受的特点
Pub Date : 2024-02-26 DOI: 10.30853/phil20240076
S. Gudkova, Anastasia Mikhailovna Rauzhina
The present article is devoted to the study of the specifics of the “Onegin text” development in the modern literary process, which allows us to determine the nature of the reception of the classical text in the Russian poetry of recent decades. The aim of the research is to study the peculiarities of development and transformation of plots and motifs of the “Onegin text” in the literary process of modernity. The scientific novelty is determined by the fact that for the first time modern poetic revisions of A. S. Pushkin’s novel in verse “Eugene Onegin” are comprehended in the stated aspect, which allows us to expand the idea of their problem-thematic originality and compositional principles, as well as to determine the place of poetic paraphrases in the literary process of the XXI century. As a result, firstly, it is established that the emergence of a large number of the “Onegin texts” in the modern literary process is caused both by the desire to move away from the clichéd perception of the classical model and to comprehend modern reality through the prism of the genre of Pushkin’s novel in verse. Deconstructing the genre canon of Pushkin’s work, modern authors create travesty texts, various kinds of paraphrases and parodies of the classical plot, where the iconic hero becomes a marker of the contemporary era. Secondly, it was found that the authors of the 21st century create fanfics in order to draw attention to the creative personality of the creator of the text, to make it popular on the Internet. In addition, the emergence of the “Onegin texts” is due to the desire to reflect on the imperfections of the era, when the classical picture of the world is taken as a reference point.
本文致力于研究 "奥涅金文本 "在现代文学进程中的具体发展,从而确定近几十年来俄罗斯诗歌对这一经典文本的接受性质。研究的目的是研究 "奥涅金文本 "的情节和主题在现代文学进程中发展和转变的特殊性。研究的新颖性在于首次从陈述的角度对普希金的诗体小说《欧仁-奥涅金》进行了现代诗歌改写,这使我们能够拓展其问题-主题-原创性和创作原则的思路,并确定诗歌改写在二十一世纪文学进程中的地位。其结果是,首先确定了在现代文学进程中出现大量 "奥涅金文本 "的原因,既是为了摆脱古典模式的陈腐观念,也是为了通过普希金诗体小说体裁的棱镜来理解现代现实。现代作家解构了普希金作品的体裁典范,创作出了各种模仿和戏仿古典情节的 "滑稽剧 "文本,其中的偶像英雄成为了当代的标志。其次,研究发现,21 世纪的作者创作同人小说的目的是为了引起人们对文本创作者创作个性的关注,使其在互联网上流行起来。此外,"奥涅金文本 "的出现是由于人们在以古典世界图景为参照系时,希望对时代的不完美进行反思。
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引用次数: 0
Frame structure of allusive anthroponym as a literary concept (on the material of Donna Tartt’s novel “The Secret History”) 作为文学概念的拟人化暗喻的框架结构(以唐娜-塔特的小说《秘史》为素材)
Pub Date : 2024-02-26 DOI: 10.30853/phil20240081
O. Tomberg, M. Ananyina
The aim of the paper is to establish and describe the frame structure of an allusive anthroponym as a representative of an literary concept on the basis of Donna Tartt’s novel “The Secret History”. It is shown that allusive anthroponyms belong to onomastic realities, connotative lexicon, activating the concepts of the literary text. The scientific novelty of the work consists in the cognitive approach to the analysis of the literary concept through the establishment of the frame structure of an allusive anthroponym as a representative of the textual concept on the material of Donna Tartt’s novel “The Secret History” and working out a methodological model of analysis of the frame structure of allusive anthroponym. It is shown that an allusive anthroponym has a frame structure including a number of cognitive components. An allusive anthroponym can represent a text frame and can act as a component of it, representing the author’s worldview, and contributing to the creation of an literary image. The obtained results have shown that an allusive anthroponym can serve as a means of verbalising a text frame, which has a structure including such conceptual componenets as the frame name, time, place of action, the subject of the frame, the relation between objects / participants of the action, the characteristic of the action (with the involvement of encyclopaedic information).
本文旨在以唐娜-塔特(Donna Tartt)的小说《秘史》为基础,建立并描述作为文学概念代表的典故性拟人地名的框架结构。研究表明,暗示性拟人地名属于拟声现实、内涵词库,激活了文学文本的概念。该著作的科学新颖性在于,通过在唐娜-塔特的小说《秘史》素材上建立作为文本概念代表的暗喻性拟人地名的框架结构来分析文学概念的认知方法,并建立了分析暗喻性拟人地名框架结构的方法论模型。研究表明,暗喻拟人名的框架结构包括若干认知成分。暗喻拟人名可以代表文本框架,也可以作为文本框架的一个组成部分,代表作者的世界观,有助于文学形象的塑造。研究结果表明,暗喻式拟人地名可以作为文本框架的口头表达方式,其结构包括框架名称、时间、行动地点、框架主体、行动对象/参与者之间的关系、行动特征(涉及百科信息)等概念成分。
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引用次数: 0
Systematization of English terminological abbreviations in the field of transport logistics 运输物流领域英文术语缩写系统化
Pub Date : 2024-02-26 DOI: 10.30853/phil20240084
O. S. Karavayskaya
The research objective is to identify the methods of abbreviation using the example of the English-language terminological system of transport logistics and the problems that arise when using abbreviated terms. The article examines what an abbreviated terminological unit represents and specifies the reasons for the appearance of such terms in professional terminological systems. The features of abbreviating English terms in transport logistics are analyzed, a quantitative analysis of the obtained data is conducted, determining the most productive method of abbreviations. The author also provides a list of measures to solve the problems that arise when using abbreviated terms. The scientific novelty of the work lies in identifying methods of term abbreviation in the English-language terminological system of transport logistics and developing a classification of abbreviation models for the first time. As a result, a clear classification scheme of abbreviations for terms in transport logistics is presented, along with proposed ways to overcome difficulties in using such terminological units. Additionally, identical brief terms within one terminological system and abbreviated terms matching abbreviations from other terminologies have been identified.
研究目的是以英语运输物流术语系统为例,确定缩写方法以及使用缩写术语时出现的问题。文章探讨了缩写术语单位的含义,并具体说明了专业术语系统中出现此类术语的原因。文章分析了在运输物流中缩写英文术语的特点,对获得的数据进行了定量分析,确定了最有效的缩写方法。作者还提供了一份措施清单,以解决在使用缩写术语时出现的问题。这项工作的科学新颖性在于首次确定了运输物流英语术语系统中的术语缩写方法,并对缩写模式进行了分类。因此,我们提出了一个清晰的运输物流术语缩写分类方案,并提出了克服使用此类术语单位困难的方法。此外,还确定了一个术语系统中相同的简要术语,以及与其他术语缩写相匹配的缩写术语。
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引用次数: 0
Rhizome as a mechanism of manipulation in German-language journalistic text 根茎作为德语新闻文本中的一种操纵机制
Pub Date : 2024-02-26 DOI: 10.30853/phil20240075
Inna Valerjevna Chetyrkina
The research focuses on the pressing issue of contemporary political discourse – the technologies of manipulation in the media space, specifically the linguistic mechanisms for transmitting pragmatic attitudes and value orientations in journalistic texts. These processes directly correlate with the phenomenon of increasing entropy in the text and, as the study has shown, largely arise from the rhizome - the nonlinear nature of organizing integrity. The research aim is to identify the linguistic mechanisms underlying the rhizomatic structure of media text. The scientific novelty of the research lies in the fact that for the first time, using a specific info-cause as an example, the rhizome is examined as a mechanism for implementing manipulative strategies in the modern German-speaking media space; the conditioned technologies of modeling pragmatic attitudes by the rhizome are revealed; the explicit and implicit mechanisms of implementing this process are described. The obtained results have shown that in journalistic texts, the rhizome manifests itself as multi-vectorial and the contradictory transmission of information, greatly enhancing the possibilities of interpretations inherent in the language structure, becoming a significant mechanism for implementing manipulative strategies.
研究重点是当代政治话语的紧迫问题--媒体空间的操纵技术,特别是新闻文本中传递实用主义态度和价值取向的语言机制。这些过程与文本中的熵增加现象直接相关,而且正如研究表明的那样,在很大程度上源于根茎--组织完整性的非线性性质。研究的目的是找出媒体文本根状结构背后的语言机制。该研究的科学新颖性在于,首次以特定的信息原因为例,将根状茎作为现代德语媒体空间中实施操纵策略的机制进行了研究;揭示了通过根状茎塑造语用态度的条件技术;描述了实施这一过程的显性和隐性机制。研究结果表明,在新闻文本中,根茎表现为信息的多向性和矛盾性传递,极大地增强了语言结构中固有的解释可能性,成为实施操纵策略的重要机制。
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引用次数: 0
Hybrid discourse: Constitutive features of geographic essays 混合话语:地理论文的构成特征
Pub Date : 2024-02-26 DOI: 10.30853/phil20240082
Ekaterina Sergeevna Balandina
The research objective is to identify the constitutive features of a geographic essay as a distinct type of discourse. The scientific novelty lies in conducting for the first time the study of the hybrid nature of the 19th to early 20th-century geographic essays, determining and analyzing its primary components. The article also introduces the author's definition of the term “hybrid discourse”. The research is based on the classification proposed by V. I. Karasik, who suggested considering discourse participants, goals, values, chronotopes, themes, genres, strategies, precedent texts, and discursive formulas as the main components of discourse. The study revealed that scientific and artistic discourses form the discursive basis of geographic essays. The key constitutive features of the 19th to early 20th-century geographic essays are presented and described in the analysis. The research identified the key elements of the scientific discourse including main objectives, values, themes, primary chronotopes, central informational strategy, precedent texts, and discursive formulas. The artistic component of these essays is expressed through the formation of secondary objectives, as well as additional chronotope frameworks and diverse frequency strategies.
研究目标是确定地理散文作为一种独特话语类型的构成特征。其科学新颖性在于首次对 19 世纪至 20 世纪早期地理散文的混合性质进行了研究,确定并分析了其主要组成部分。文章还介绍了作者对 "混合话语 "一词的定义。研究以 V. I. Karasik 提出的分类法为基础,他建议将话语参与者、目标、价值观、时序、主题、体裁、策略、先例文本和话语公式视为话语的主要组成部分。研究表明,科学和艺术话语构成了地理散文的话语基础。分析介绍并描述了 19 世纪至 20 世纪初地理散文的主要构成特征。研究确定了科学话语的关键要素,包括主要目标、价值观、主题、主要时序、中心信息策略、先例文本和话语公式。这些文章的艺术成分通过次要目标的形成以及额外的时序框架和多样化的频率策略表现出来。
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引用次数: 0
Conceptual strategies of post (social) realism (A. Turgenev’s novel “So that God tears you to pieces from the inside!”) 后(社会)现实主义的概念策略(屠格涅夫的小说《让上帝从内心把你撕成碎片!》)。
Pub Date : 2024-02-26 DOI: 10.30853/phil20240077
Ekaterina Sergeevna Bibergan, O. Bogdanova
The article is devoted to the analysis of the text of Andrei Turgenev’s fiction novel “So that God tears you to pieces from the inside!”, published as a separate book by the Moscow publishing house “Eksmo” in 2008. The research was undertaken in order to identify and comprehend the imitation strategies of the critic Vyacheslav Kuritsyn, who acted as a novelist under the pseudonym Andrey Turgenev. The authors of the work prove that the “precedent” pseudonym of the author, allusively associated with the name of the Russian classic Ivan Turgenev, gives rise to the idea of a literary game started by the critic-writer to create an imitation text, the so-called “secondary” text. However, the authors emphasize that the classical Turgenev traditions were ignored by the modern writer. On the one hand he tried to combine the visual techniques of Fellini cinema in the novel text, and on the other hand, to reproduce the techniques and practices of the Moscow conceptualists D. Prigov, L. Rubinstein, V. Sorokin, etc. The scientific novelty of the study lies in the fact that for the first time the various aspects of the Kuritsyn-Turgenev novel are analytically examined, the axiological angles of the author’s playing position are revealed, and the dialogical connections of the novel are explicated. As a result, it is proved that (along with stylistic blunders) the dignity of the Kuritsyn-Turgenev genre experiment consists of an appeal to fundamental issues of literature and creativity, a semantically significant wealth of intertextual references to modern Russian and world literature.
本文专门分析了安德烈-屠格涅夫的小说《让上帝从内心把你撕成碎片!》的文本,该小说于 2008 年由莫斯科出版社 "Eksmo "作为单行本出版。这项研究的目的是识别和理解批评家维亚切斯拉夫-库里岑的模仿策略,他曾以安德烈-屠格涅夫的笔名发表小说。该著作的作者证明,作者的 "先例 "笔名与俄罗斯经典作家伊万-屠格涅夫的名字有关,使人联想到批评家-作家为创作模仿文本(即所谓的 "次级 "文本)而开始的文学游戏。然而,作者强调,现代作家忽视了屠格涅夫的经典传统。一方面,他试图在小说文本中结合费里尼电影的视觉技巧,另一方面,他试图再现莫斯科概念主义者 D. Prigov、L. Rubinstein、V. Sorokin 等人的技巧和实践。本研究的科学新颖性在于首次对库里岑-屠格涅夫小说的各个方面进行了分析研究,揭示了作者戏剧立场的公理角度,阐述了小说的对话关系。结果证明,库里钦-屠格涅夫体裁实验的尊严(除了文体上的失误)在于对文学和创作的基本问题的呼吁,以及对现代俄罗斯文学和世界文学的大量语义上的互文引用。
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引用次数: 0
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Philology. Issues of Theory and Practice
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