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A atividade conceito do front end da inovação: uma busca sistemática da literatura 创新活动的前端概念:文献的系统检索
IF 0.1 Pub Date : 2020-01-01 DOI: 10.22279/navus.2020.v10.p01-15.985
André Henrique Oliveira Leite, Roberto Fabiano Fernades, João Artur de Souza, G. Dandolini
Innovation is consolidated as a key factor for leading companies in the development of new products. Many aspects are related to the term innovation, one of them is the understanding its process. In this way, in the innovation process, several authors explain that the initial phases, called Front End of innovation, are decisive for new products to be accepted in the market. To do so, the Concept, which is one of the activities of the Front End, should receive special attention, as it is the last phase before new products are developed. The objective of this work is to review the literature through a systematic search, with the help of two databases, where the focus is on Concept.  It is expected that it will help to identify research opportunities on the subject. The results show that the published works are concentrated in a few countries and that the publications peaked in the year 2016. Thus, this research may come as an aid in the discussion on the theme Concept, given its importance to the Front End of innovation.
创新被巩固为领先企业开发新产品的关键因素。许多方面都与创新有关,其中之一就是对创新过程的理解。这样,在创新过程中,几位作者解释说,初始阶段,称为创新的前端,对于新产品在市场上被接受是决定性的。为此,作为前端活动之一的概念应得到特别关注,因为它是开发新产品之前的最后阶段。这项工作的目的是通过系统搜索来回顾文献,在两个数据库的帮助下,重点是概念。预期它将有助于确定关于这一主题的研究机会。结果表明,论文发表集中在少数几个国家,论文发表量在2016年达到高峰。因此,鉴于该研究对创新前端的重要性,本研究可能有助于对主题概念的讨论。
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引用次数: 1
Knowledge management in the software industry:how Scrum activities support a knowledge management cycle 软件行业中的知识管理:Scrum活动如何支持知识管理周期
IF 0.1 Pub Date : 2020-01-01 DOI: 10.22279/NAVUS.2020.V10.P01-13.928
Nelson N. Tenório, Danieli Pinto, Marcio J. Silva, Iara Carnevale de Almeida, Flávio Bortolozzi
Knowledge is the primary asset of the software industry which increases the complexity of the software development activities. Knowledge Management (KM) is an important practice that offers processes namely KM cycles and addressed to knowledge capture, creation, storage, dissemination, sharing, and use. Thereby, understanding different means to consolidate individual’s knowledge within the software industry is relevant to software development practitioners and researchers. Therefore, this article discusses how Scrum activities support KM cycle to convert the individual’s knowledge into common knowledge within software development teams. Our analysis points out that KM cycle combined with Scrum practices is a potential tool to disseminate individual knowledge across software development team members.
知识是软件业的主要资产,它增加了软件开发活动的复杂性。知识管理(KM)是一种重要的实践,它提供了知识获取、创造、存储、传播、共享和使用的过程,即知识管理周期。因此,了解不同的方法来巩固个人的知识在软件行业是相关的软件开发从业人员和研究人员。因此,本文将讨论Scrum活动如何支持KM循环,从而将个人的知识转化为软件开发团队中的公共知识。我们的分析指出,将知识管理周期与Scrum实践相结合,是在软件开发团队成员之间传播个人知识的潜在工具。
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引用次数: 8
Teoria dos prospectos: a tomada de decisão do investidor imobiliário à luz das finanças comportamentais 前景理论:行为金融学视角下的房地产投资者决策
IF 0.1 Pub Date : 2020-01-01 DOI: 10.22279/navus.2020.v10.p01-16.975
Anderson Dias Brito, M. Amaral
Most investors have a certain degree of risk aversion, so it is recommended that their decision-making process be reviewed. The objective of this study is to replicate the classic Behavioral Finance study through the methodology proposed by Tversky and Kahneman (1979) in order to understand how real estate investors that rent real estate make decisions. It is a descriptive quantitative research that used the structured questionnaire as a method of data collection. The questionnaires were applied to 85 real estate investors in the city of Vitoria da Conquista - BA. The results show that these investors make different decisions when the same problem is reformulated. Such behavior is due to the presence of effects of certainty, reflection and isolation. These effects may influence the decision-making process of investors leading to cognitive errors and making biased and inconsistent decisions.
大多数投资者都有一定程度的风险厌恶,因此建议对他们的决策过程进行审查。本研究的目的是通过Tversky和Kahneman(1979)提出的方法复制经典的行为金融学研究,以了解租赁房地产的房地产投资者如何做出决策。这是一项描述性定量研究,使用结构化问卷作为数据收集的方法。调查问卷应用于维多利亚达征服者- BA市的85名房地产投资者。结果表明,当同一问题被重新表述时,这些投资者会做出不同的决策。这种行为是由于确定性、反思和孤立效应的存在。这些影响可能会影响投资者的决策过程,导致认知错误,做出有偏见和不一致的决策。
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引用次数: 1
Aplicação do overall equipment effectiveness no sistema produtivo de uma vinícola 整体设备有效性在酿酒厂生产系统中的应用
IF 0.1 Pub Date : 2020-01-01 DOI: 10.22279/navus.2020.v10.p01-14.933
Pedro Vieira Souza Santos
The term efficiency, in general, refers to a result produced with the least observed amount of waste and effort, that is, performing an operation with minimal loss. Therefore, checking the efficiency of the equipment involved in a given process can help to reduce complex problems related to production, also intervening in the analysis of the production system. Thus, this article aimed to apply Overall Equipment Effectiveness (OEE) in a production system to monitor and evaluate the situation of the equipment used in the process, highlighting the possible improvements. From the methodological point of view, the present study was classified as a case study, conducted in a company in the wine sector, located in the Integrated Administrative Development Region (RIDE) in Pernambuco. The study showed that the equipment chosen for analysis, the press (OEE = 83.47%) and the two filling machines (69.19% and 69.38%, respectively), can have their performance improved. For this purpose, the action plan functions as a fundamental managerial tool and must have its execution so that the company actually achieves more profit and better quality in the manufactured products. As a major limitation of the study, we can cite the amount of equipment analyzed, given that the company has a wide combination of these. In addition, the verification of the values was performed in only one month, therefore, for future studies, the analysis and comparison of the values per month is recommended.
一般来说,效率一词指的是用最少的浪费和努力所产生的结果,也就是说,以最小的损失进行操作。因此,检查特定过程中所涉及的设备的效率可以帮助减少与生产相关的复杂问题,也可以干预生产系统的分析。因此,本文旨在将整体设备有效性(Overall Equipment Effectiveness, OEE)应用于生产系统中,以监测和评估过程中使用的设备状况,突出可能的改进。从方法学的角度来看,本研究被归类为一个案例研究,在葡萄酒行业的一家公司进行,位于伯南布哥省综合行政开发区(RIDE)。研究表明,选择用于分析的设备,压力机(OEE = 83.47%)和两台灌装机(分别为69.19%和69.38%)可以提高其性能。为此,行动计划作为一种基本的管理工具,必须有它的执行,使公司在制造的产品中真正实现更多的利润和更好的质量。作为这项研究的一个主要限制,我们可以引用分析的设备数量,因为该公司拥有这些设备的广泛组合。此外,这些数值的验证只在一个月内进行,因此,为了今后的研究,建议每个月对数值进行分析和比较。
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引用次数: 4
Indicadores econômico-financeiros e o retorno das ações de empresas listadas na B3 B3上市公司的经济财务指标和股票回报
IF 0.1 Pub Date : 2020-01-01 DOI: 10.22279/navus.2020.v10.p01-15.963
Leonardo Flach, Luísa Karam de Mattos
This research aims to analyze the correlation between economic and financial indicators and the return of shares of companies listed on B3, from 2007 to 2016. The research method is quantitative and has a sample of 56 companies. The results show that, after analyzing 2072 coefficients, 456 of them showed a strong correlation with stock returns, and 44 of them showed a very strong correlation. There was a weak correlation between individual indicators and stock prices. After analyzing the coefficients that showed a strong correlation, the most representative group of indicators was the group of indebtedness. In the group of coefficients with very strong correlation, the more expressive group of indicators was the profitability. Finally, the hypotheses test through statistics allowed to infer the existence of variation between each category of indicators and the price of shares.
本研究旨在分析2007年至2016年B3上市公司经济金融指标与股票收益率之间的相关性。研究方法是定量的,样本为56家公司。结果表明,在对2072个系数进行分析后,其中456个系数与股票收益表现出较强的相关性,44个系数与股票收益表现出极强的相关性。个别指标与股价之间的相关性较弱。在对相关性较强的系数进行分析后,最具代表性的指标组是负债组。在相关性很强的系数组中,最具表现力的一组指标是盈利能力。最后,通过统计假设检验,可以推断出每一类指标与股价之间存在差异。
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引用次数: 0
Análise da utilização de estratégias de marketing experiencial por uma marca de vestuário brasileira 巴西服装品牌体验营销策略的运用分析
IF 0.1 Pub Date : 2020-01-01 DOI: 10.22279/navus.2020.v10.p01-11.957
J. F. S. Júnior
The global competitive landscape and advances in technology have brought significant changes to the market and to consumers. Among these changes is the awareness of organizations regarding the new consumers that  are not only satisfied with products and services, but also seek to have experiences with brands. In this  context,  experiential marketing has been gaining strength and notoriety in the most diverse segments, among them the clothing market. In view of the above, the present study seeks to analyze the marketing strategies used by the company Reserva, a well-known Brazilian clothing brand. For that, a secondary data collection was performed from the digital media postings of the selected company. The results obtained from the analysis of the collected content show clear and stimulated use of experiential marketing by the brand in its relationship with consumers, with concerns about the ideology of a new concept of life consumption of meanings and significances that differentiate branded products of their competitors.
全球竞争格局和技术进步给市场和消费者带来了重大变化。在这些变化中,组织意识到新的消费者不仅满足于产品和服务,而且寻求与品牌的体验。在这种背景下,体验式营销在最多样化的细分市场中获得了力量和声誉,其中包括服装市场。鉴于此,本研究试图分析巴西知名服装品牌Reserva公司所采用的营销策略。为此,从所选公司的数字媒体帖子中进行了二次数据收集。从收集到的内容分析中获得的结果显示,品牌在与消费者的关系中明确和刺激地使用体验营销,关注一种新的生活消费观念的意识形态,其意义和意义使品牌产品与竞争对手区分开来。
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引用次数: 1
Análise dos investimentos na capacidade de inovar nos indicadores de risco das empresas brasileiras 巴西公司风险指标创新能力投资分析
IF 0.1 Pub Date : 2020-01-01 DOI: 10.22279/navus.2020.v10.p01-16.991
Vitor Novelini Belotti, David Ferreira Lopes Santos
Investment in the ability to innovate has become a recurrent strategy for companies that seek to lead the market where they operate. However, all investment is also composed by risk that tends to direct and assist stakeholders in its possible return. Taking risks and measuring the uncertainties resulting from the decisions taken is an innate task for the investor who will be guided through indicators to make the decisions considered correct at a given moment. The objective of this study is to evaluate the impact of investments in the ability to innovate on the risk indicators of the 146 largest Brazilian companies listed in B3 (Brasil Bolsa Balcao) in the period from 2012 to 2015, a period characterized by strong political and economic issues. Based on the quantitative approach, composed of innovation and risk indicators, and based on the linear regression model with panel data, it was verified that the variables don’t follow a linear pattern, at times presenting a certain relation, either positive or negative, and sometimes the opposite. This fact can be due to the dispersion of analyzed data or the present contingencies in the environment in which each company is inserted as the analyzed period was of a great political and economic instability influencing adversely in the organizational scenery.
对创新能力进行投资,已成为寻求在所在市场领先的公司惯用的策略。然而,所有的投资也都是由风险组成的,这些风险往往会指导和帮助利益相关者获得可能的回报。承担风险和衡量决策带来的不确定性是投资者的天生任务,他们将在指标的指导下做出在给定时刻被认为是正确的决策。本研究的目的是评估在2012年至2015年期间,创新能力投资对巴西B3 (Brasil Bolsa Balcao)中146家最大的巴西公司风险指标的影响,这是一个以强烈的政治和经济问题为特征的时期。基于定量方法,由创新指标和风险指标组成,基于面板数据的线性回归模型,验证了变量不遵循线性模式,有时呈现一定的关系,或正或负,有时相反。这一事实可能是由于分析数据的分散或每个公司所处环境中的当前突发事件,因为分析期间政治和经济不稳定对组织环境产生了不利影响。
{"title":"Análise dos investimentos na capacidade de inovar nos indicadores de risco das empresas brasileiras","authors":"Vitor Novelini Belotti, David Ferreira Lopes Santos","doi":"10.22279/navus.2020.v10.p01-16.991","DOIUrl":"https://doi.org/10.22279/navus.2020.v10.p01-16.991","url":null,"abstract":"Investment in the ability to innovate has become a recurrent strategy for companies that seek to lead the market where they operate. However, all investment is also composed by risk that tends to direct and assist stakeholders in its possible return. Taking risks and measuring the uncertainties resulting from the decisions taken is an innate task for the investor who will be guided through indicators to make the decisions considered correct at a given moment. The objective of this study is to evaluate the impact of investments in the ability to innovate on the risk indicators of the 146 largest Brazilian companies listed in B3 (Brasil Bolsa Balcao) in the period from 2012 to 2015, a period characterized by strong political and economic issues. Based on the quantitative approach, composed of innovation and risk indicators, and based on the linear regression model with panel data, it was verified that the variables don’t follow a linear pattern, at times presenting a certain relation, either positive or negative, and sometimes the opposite. This fact can be due to the dispersion of analyzed data or the present contingencies in the environment in which each company is inserted as the analyzed period was of a great political and economic instability influencing adversely in the organizational scenery.","PeriodicalId":41767,"journal":{"name":"Navus-Revista de Gestao e Tecnologia","volume":"10 1","pages":"01-16"},"PeriodicalIF":0.1,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68295819","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Processo e Desenvolvimento de Novos Produtos: um Modelo Teórico 新产品的工艺和开发:一个理论模型
IF 0.1 Pub Date : 2020-01-01 DOI: 10.22279/navus.2020.v10.p01-13.962
Claudio Baltazar Correa de Melo, Daniel Hank Miri, Cassiane Chais, Juliana Matte, Paula Patrícia Ganzer, E. Dorion, Pelayo Munhoz Olea
This essay proposes a theoretical model that identifies New Product Development Process performance impact factors, by taking into account the concepts of Entrepreneurial Orientation, Inter-functional Integration and Competitive Intensity, as the process key antecedent variables. Thus, based on a qualitative approach and a theoretical review, it was possible to propose a consistent theoretical model that can be tested through future empirical studies. In this context, this work will contribute to a better understanding of the New Product Development Process performance factors, to increase the products performance in the market.
本文提出了一个新产品开发过程绩效影响因素的理论模型,将创业导向、职能间整合和竞争强度作为过程关键前因变量。因此,基于定性方法和理论回顾,有可能提出一个一致的理论模型,可以通过未来的实证研究进行检验。在此背景下,这项工作将有助于更好地了解新产品开发过程中的性能因素,以提高产品在市场上的性能。
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引用次数: 1
Perfil do núcleo de inovação tecnológica na gestão da inovação: um estudo na Universidade Federal de Alagoas 创新管理中的技术创新核心概况:阿拉格斯联邦大学的一项研究
IF 0.1 Pub Date : 2020-01-01 DOI: 10.22279/navus.2020.v10.p01-16.1000
Maria Cristina Ferreira Silva Pires, Luciana Peixoto Santa Rita, A. C. Pires
The present work sought to analyze the institutional profile of the Center of Technological Innovation of the Federal University of Alagoas based on the New Legal Framework of Science, Technology and Innovation. The research is classified as applied research with qualitative focus and exploratory objective. This is a study carried out at the Federal University of Alagoas, with the Research Unit (PROPEP), through the Nucleus of Technological Innovation (NIT), as Research Unit. The data was collected through an interview with NIT/UFAL managers, in addition to the analysis of Law no. 13.243/2016, Resolution no. 15/2008-CONSUNI/UFAL and Normative Instruction no. 01/2008-PROPEP/UFAL, which allowed to indicate the institutional profile of the Nucleus as a "legal profile" and in a few cases as "administrative profile" due mainly to the lack of personnel to run other profiles, such as "business-oriented." Finally, due to the recent creation of most of the NITs in the country and the recent regulation of the new innovation law, the present work has its importance assured in that it points to references for the improvement of the process of management of UFAL's intellectual property and other ICTs, especially with regard to improving the potential of NITs so that they can undertake more effective actions focused on the transfer of technologies for the generation of innovation that boost the socioeconomic development of the country.
本研究试图以科学、技术和创新的新法律框架为基础,分析阿拉戈斯联邦大学技术创新中心的机构概况。本研究以定性为重点,以探索性为目的,属于应用研究。这是一项在阿拉戈斯联邦大学进行的研究,研究单位(PROPEP)通过技术创新核心(NIT)作为研究单位。数据是通过对NIT/UFAL管理人员的访谈收集的,此外还有对第1号法律的分析。13.243/2016号决议15/2008-CONSUNI/UFAL及规范指令编号2008年1月1日- propep /UFAL,由于缺乏人员来运行其他档案,例如“以商业为导向”,因此允许将核的机构档案显示为“法律档案”,并在少数情况下显示为“行政档案”。最后,由于最近在该国创建了大多数nit以及最近对新创新法的规定,本工作的重要性得到了保证,因为它为改进ufl的知识产权和其他信息通信技术的管理过程提供了参考。特别是在提高国家信息技术机构的潜力方面,使它们能够采取更有效的行动,集中于技术转让,以产生促进国家社会经济发展的创新。
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引用次数: 2
Custos no cultivo do tabaco: um estudo em uma pequena propriedade rural do sul catarinense 烟草种植成本:对圣卡塔琳娜南部一个小农场的研究
IF 0.1 Pub Date : 2020-01-01 DOI: 10.22279/navus.2020.v10.p01-16.932
Mérelin Becker, J. Monteiro, Eduardo Tramontin Castanha, A. Cittadin
The objective of this study was to analyze the costs of tobacco production in a rural property in the Southern region of Santa Catarina. It is qualitative and descriptive research, carried out through a case study, documentary research and semi-structured interview. For this, the data of the sales and purchase invoices, as well as notes of the producer related to the harvest of 2017/2018, were collected. The results showed that the production process has three macro stages: a) Pre-planting; b) Planting, Cultivation, and Harvest; c) Post-Planting. The largest expense was represented by labor, equivalent to 46.78% of total costs; the obtained profit corresponded to 17,03% of the revenue; the Accounting Balance Point found was R $ 37,880.57; the Economic Equilibrium Point was not reached, as it required the minimum sale value of R $ 101,843.36; the Safety Margin found accounted for 36.31% of total revenue. It was found that, at the moment, the producer is not in a position to reduce its fixed costs because these are mainly composed of own labor and depreciation. It can be concluded that cost management in farms is extremely important to obtain better results, considering that this activity has specificities that cannot be controlled by the rural producer.
本研究的目的是分析圣卡塔琳娜州南部地区一个农村地区的烟草生产成本。这是一项定性和描述性的研究,通过案例研究、文献研究和半结构化访谈进行。为此,收集了销售和采购发票的数据,以及生产商与2017/2018年收获相关的说明。结果表明:生产过程有三个宏观阶段:a)预种植;b)种植、栽培和收获;c) Post-Planting。最大的费用以人工为代表,占总成本的46.78%;获得的利润占营业收入的17.03%;发现的会计平衡点为37,880.57雷亚尔;没有达到经济平衡点,因为它要求最低销售价值为101,843.36雷亚尔;安全边际收入占总收入的36.31%。我们发现,目前,生产者无法降低其固定成本,因为这些固定成本主要由自己的劳动力和折旧组成。可以得出结论,考虑到农场的成本管理具有农村生产者无法控制的特殊性,因此农场的成本管理对于获得更好的结果至关重要。
{"title":"Custos no cultivo do tabaco: um estudo em uma pequena propriedade rural do sul catarinense","authors":"Mérelin Becker, J. Monteiro, Eduardo Tramontin Castanha, A. Cittadin","doi":"10.22279/navus.2020.v10.p01-16.932","DOIUrl":"https://doi.org/10.22279/navus.2020.v10.p01-16.932","url":null,"abstract":"The objective of this study was to analyze the costs of tobacco production in a rural property in the Southern region of Santa Catarina. It is qualitative and descriptive research, carried out through a case study, documentary research and semi-structured interview. For this, the data of the sales and purchase invoices, as well as notes of the producer related to the harvest of 2017/2018, were collected. The results showed that the production process has three macro stages: a) Pre-planting; b) Planting, Cultivation, and Harvest; c) Post-Planting. The largest expense was represented by labor, equivalent to 46.78% of total costs; the obtained profit corresponded to 17,03% of the revenue; the Accounting Balance Point found was R $ 37,880.57; the Economic Equilibrium Point was not reached, as it required the minimum sale value of R $ 101,843.36; the Safety Margin found accounted for 36.31% of total revenue. It was found that, at the moment, the producer is not in a position to reduce its fixed costs because these are mainly composed of own labor and depreciation. It can be concluded that cost management in farms is extremely important to obtain better results, considering that this activity has specificities that cannot be controlled by the rural producer.","PeriodicalId":41767,"journal":{"name":"Navus-Revista de Gestao e Tecnologia","volume":"10 1","pages":"01-16"},"PeriodicalIF":0.1,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68295726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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Navus-Revista de Gestao e Tecnologia
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