Pub Date : 2020-02-17DOI: 10.22279/navus.2020.v10.p01-17.1115
Marcelo Lisboa Pereira, Martin de La Martinière Petroll, Gabriela Gonçalves Silveira Fiates
Buying, selling, interacting, integrating, in short, relating. Companies operate in a process of wide adaptation, as the different forms of interaction with their customers undergo systematic changes due to the revolution that technology, especially the internet, imposes on the market. Understanding the complexity of the omnichannel retail is the main objective of this paper. Using bibliometric methodological strategies and systematic review, this study presents a survey on this topic, from the marketing perspective as the main approach. The research was conducted in seven databases in order to list the main articles on the subject. The search terms were omnichannel and its main omni-channel variation. The bases used were: Google Scholar, Web of Science, Scopus, Capes Periodicals, Scielo, Ebsco Host and Spell. The main results indicate that marketing researchers deal with omnichannel from the consumer's perspective (consumer experiences and the importance of the customer journey in omnichannel retail), the business strategies adopted by companies to operate in this retail format (investments in technology to integrate the performance in different channels) and the interaction of marketing with other organizational areas (integration of marketing with other areas to operate in this retail context). In conclusion, the following topics for future research are suggested: a) understanding the customer journey; b) steps taken followed by consumers and decipher how consumer experiences can impact new purchases; c) understanding how companies are preparing to deal with this omnichannel scenario.
购买，销售，互动，整合，简而言之，关联。由于技术(尤其是互联网)给市场带来的革命，企业与客户互动的不同形式正在发生系统性的变化，因此企业的运营处于一个广泛适应的过程中。了解全渠道零售的复杂性是本文的主要目的。本研究运用文献计量学方法策略和系统回顾，从市场营销的角度对这一主题进行了调查。这项研究是在七个数据库中进行的，以便列出有关该主题的主要文章。搜索词为全渠道及其主要全渠道变体。使用的数据库有:谷歌Scholar、Web of Science、Scopus、Capes Periodicals、Scielo、Ebsco Host和Spell。主要研究结果表明，营销研究人员从消费者的角度(消费者体验和全渠道零售中顾客旅程的重要性)、公司在这种零售形式中运营所采用的商业策略(投资技术以整合不同渠道的绩效)以及营销与其他组织领域的互动(将营销与其他领域整合以在这种零售环境中运营)来处理全渠道。综上所述，本文建议未来研究的主题如下:a)理解顾客之旅;B)消费者采取的步骤，并解读消费者体验如何影响新购买;C)了解公司如何准备应对这种全渠道情景。
{"title":"Omnichannel, da ênfase no Comportamento do Consumidor ao Impacto Organizacional: um levantamento Bibliométrico sob a ótica do Marketing","authors":"Marcelo Lisboa Pereira, Martin de La Martinière Petroll, Gabriela Gonçalves Silveira Fiates","doi":"10.22279/navus.2020.v10.p01-17.1115","DOIUrl":"https://doi.org/10.22279/navus.2020.v10.p01-17.1115","url":null,"abstract":"Buying, selling, interacting, integrating, in short, relating. Companies operate in a process of wide adaptation, as the different forms of interaction with their customers undergo systematic changes due to the revolution that technology, especially the internet, imposes on the market. Understanding the complexity of the omnichannel retail is the main objective of this paper. Using bibliometric methodological strategies and systematic review, this study presents a survey on this topic, from the marketing perspective as the main approach. The research was conducted in seven databases in order to list the main articles on the subject. The search terms were omnichannel and its main omni-channel variation. The bases used were: Google Scholar, Web of Science, Scopus, Capes Periodicals, Scielo, Ebsco Host and Spell. The main results indicate that marketing researchers deal with omnichannel from the consumer's perspective (consumer experiences and the importance of the customer journey in omnichannel retail), the business strategies adopted by companies to operate in this retail format (investments in technology to integrate the performance in different channels) and the interaction of marketing with other organizational areas (integration of marketing with other areas to operate in this retail context). In conclusion, the following topics for future research are suggested: a) understanding the customer journey; b) steps taken followed by consumers and decipher how consumer experiences can impact new purchases; c) understanding how companies are preparing to deal with this omnichannel scenario.","PeriodicalId":41767,"journal":{"name":"Navus-Revista de Gestao e Tecnologia","volume":"10 1","pages":"01-17"},"PeriodicalIF":0.1,"publicationDate":"2020-02-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47299780","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-12DOI: 10.22279/navus.2020.v10.p01-17.1106
Diego Rafael Stüpp, Leonardo Flach, F. Fernandes, Luísa Karam de Mattos
The adoption of international accounting standards brought significant changes in Brazilian accounting practices. Considering these changes, there is the possibility that they have an impact on all the balance sheet analysis indicators that are carried out based on the published financial statements, as well as on working capital indices. Therefore, this study aims to verify the impact of the adoption of international accounting standards on the indicators of dynamic analysis of working capital, according to the Fleuriet Model, in the companies listed on B3. We conducted a research with quantitative approach. The sample is composed of 131 companies belonging to the sectors of Industrial Goods, Cyclic Consumption, Non-Cyclic Consumption, Basic Materials, Oil, Gas and Biofuels, Health, Information Technology and Telecommunications. The following statistical techniques were used: Kolmogorov-Smirnov and Shapiro-Wilk normality tests; T-student and Wilcoxon to verify the significance of two means. The main results of this research were that the adoption of international standards impacted working capital indicators by the Fleuriet Model. It should be noted that as of 2007 there is an average balance of companies in the growing sample of Treasury and Net Working Capital, which may be the result of the adoption of international accounting standards.
{"title":"Impacto da Adoção das Normas Internacionais de Contabilidade na Análise do Capital de Giro","authors":"Diego Rafael Stüpp, Leonardo Flach, F. Fernandes, Luísa Karam de Mattos","doi":"10.22279/navus.2020.v10.p01-17.1106","DOIUrl":"https://doi.org/10.22279/navus.2020.v10.p01-17.1106","url":null,"abstract":"The adoption of international accounting standards brought significant changes in Brazilian accounting practices. Considering these changes, there is the possibility that they have an impact on all the balance sheet analysis indicators that are carried out based on the published financial statements, as well as on working capital indices. Therefore, this study aims to verify the impact of the adoption of international accounting standards on the indicators of dynamic analysis of working capital, according to the Fleuriet Model, in the companies listed on B3. We conducted a research with quantitative approach. The sample is composed of 131 companies belonging to the sectors of Industrial Goods, Cyclic Consumption, Non-Cyclic Consumption, Basic Materials, Oil, Gas and Biofuels, Health, Information Technology and Telecommunications. The following statistical techniques were used: Kolmogorov-Smirnov and Shapiro-Wilk normality tests; T-student and Wilcoxon to verify the significance of two means. The main results of this research were that the adoption of international standards impacted working capital indicators by the Fleuriet Model. It should be noted that as of 2007 there is an average balance of companies in the growing sample of Treasury and Net Working Capital, which may be the result of the adoption of international accounting standards.","PeriodicalId":41767,"journal":{"name":"Navus-Revista de Gestao e Tecnologia","volume":"10 1","pages":"01-17"},"PeriodicalIF":0.1,"publicationDate":"2020-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68295841","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-12DOI: 10.22279/navus.2020.v10.p01-14.1091
L. Franco, J. Nadal, L. Pilatti, C. T. Picinin, Antonio Carlos Franco
{"title":"Corporate governance and women's participation in the financial performance of enterprises: a systematic review","authors":"L. Franco, J. Nadal, L. Pilatti, C. T. Picinin, Antonio Carlos Franco","doi":"10.22279/navus.2020.v10.p01-14.1091","DOIUrl":"https://doi.org/10.22279/navus.2020.v10.p01-14.1091","url":null,"abstract":"","PeriodicalId":41767,"journal":{"name":"Navus-Revista de Gestao e Tecnologia","volume":"1 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2020-02-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68295682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-10DOI: 10.22279/navus.2020.v10.p01-18.1072
Vilmara Pereira, M. Costella, F. Dalcanton
This paper aimed to apply a model of people management indicators in small and medium construction companies. The application of the research was carried out in four construction companies that build residential buildings in the city of Chapeco / SC. The proposed model was based on Ivancevich people management method. Initially, a diagnosis was made in companies through a questionnaire containing 25 items (each item corresponds to an activity in people management). Then, 12 items considered most important by company managers were classified. Subsequently, the proposed indicator model containing 12 procedures, measuring instruments (standard forms) and performance indicators was defined. Finally, the practical application of the model was carried out with the participation of the construction manager. Among the results obtained, the indicator of candidates recruited with the desired vacancy profile stands out: only 25% of the recruited candidates presented the desired profile. Besides, the admission training indicator showed that 100% of the hired candidates were trained and the indicator of third-party verification revealed that, in one of the companies surveyed, more than 50% of the items evaluated showed non-compliance. The research led to the conclusion that construction companies need to adopt a people management model structured with indicators, with the participation of all involved in the process.
{"title":"Modelo de indicadores de gestão de pessoas em pequenas e médias empresas de construção","authors":"Vilmara Pereira, M. Costella, F. Dalcanton","doi":"10.22279/navus.2020.v10.p01-18.1072","DOIUrl":"https://doi.org/10.22279/navus.2020.v10.p01-18.1072","url":null,"abstract":"This paper aimed to apply a model of people management indicators in small and medium construction companies. The application of the research was carried out in four construction companies that build residential buildings in the city of Chapeco / SC. The proposed model was based on Ivancevich people management method. Initially, a diagnosis was made in companies through a questionnaire containing 25 items (each item corresponds to an activity in people management). Then, 12 items considered most important by company managers were classified. Subsequently, the proposed indicator model containing 12 procedures, measuring instruments (standard forms) and performance indicators was defined. Finally, the practical application of the model was carried out with the participation of the construction manager. Among the results obtained, the indicator of candidates recruited with the desired vacancy profile stands out: only 25% of the recruited candidates presented the desired profile. Besides, the admission training indicator showed that 100% of the hired candidates were trained and the indicator of third-party verification revealed that, in one of the companies surveyed, more than 50% of the items evaluated showed non-compliance. The research led to the conclusion that construction companies need to adopt a people management model structured with indicators, with the participation of all involved in the process.","PeriodicalId":41767,"journal":{"name":"Navus-Revista de Gestao e Tecnologia","volume":"28 1","pages":"01-18"},"PeriodicalIF":0.1,"publicationDate":"2020-02-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68295924","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-07DOI: 10.22279/navus.2020.v10.p01-14.976
Adriana Ventola Marra, R. Silva, Samara de Menezes Lara
The purpose of this article was to understand how administrative technicians of the municipal administration learn to be managers. The theoretical framework was constructed based on two main axes: manager and informal learning. In the methodological aspect, a qualitative descriptive research was used, and 10 new municipal pharmacy managers were interviewed. The analysis of data was based on content analysis, according to the thematic categories proposed by Hill (1993): learning what it means to be a manager, developing interpersonal judgment, acquiring self-knowledge, dealing with tensions and emotions, and managing transformation. In the results, we verified that the new managers developed the managerial skills mainly through the process of informal learning. The following factors of greater relevance were observed in the informal learning process: previous experiences, day-to-day experiences, reflection of actions, self-analysis, interaction and group collaboration.
{"title":"Aprendizagem informal: ex-técnicos administrativos x novos gerentes municipais","authors":"Adriana Ventola Marra, R. Silva, Samara de Menezes Lara","doi":"10.22279/navus.2020.v10.p01-14.976","DOIUrl":"https://doi.org/10.22279/navus.2020.v10.p01-14.976","url":null,"abstract":"The purpose of this article was to understand how administrative technicians of the municipal administration learn to be managers. The theoretical framework was constructed based on two main axes: manager and informal learning. In the methodological aspect, a qualitative descriptive research was used, and 10 new municipal pharmacy managers were interviewed. The analysis of data was based on content analysis, according to the thematic categories proposed by Hill (1993): learning what it means to be a manager, developing interpersonal judgment, acquiring self-knowledge, dealing with tensions and emotions, and managing transformation. In the results, we verified that the new managers developed the managerial skills mainly through the process of informal learning. The following factors of greater relevance were observed in the informal learning process: previous experiences, day-to-day experiences, reflection of actions, self-analysis, interaction and group collaboration.","PeriodicalId":41767,"journal":{"name":"Navus-Revista de Gestao e Tecnologia","volume":"111 1","pages":"01-14"},"PeriodicalIF":0.1,"publicationDate":"2020-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68295344","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-07DOI: 10.22279/navus.2020.v10.p01-23.1046
A. Ferreira, A. Souza, Cristiane Freire Silvão, Érica Ferreira Marques, J. Faria, N. M. Ribeiro
The purpose of this research was to analyze patent valuation methods discussed in the literature, and to value the fish smoker patents (UM 8802959-0) of the Center for Technological Innovation of the Federal Institute of Education, Science and Technology of Bahia - NIT/IFBA. The adopted methodological procedures consisted of an exploratory research of bibliographic and documentary nature, which was based on scientific papers, dissertations, theses, technical reports and institutional websites. The approach used in this research was the qualitative research, with a qualitative and quantitative data analysis. Regarding the data, secondary data were collected from a patent document, and through direct observation performed at NIT/IFBA. As a result of this study, it was observed that the alternative valuation method, which takes into account the characteristic of the asset as well as the Technological Readiness Level (TPN) and economic variables, was the most favorable one to value the fish smoker of the NIT/IFBA when compared to traditional approaches, such as Discounted Cash Flow method (DCF), real options and cost approach. Also, the alternative valuation method was more advantageous because it took into account the particularities and dynamics of the NITs as it required data which are accessible to the Centers, and it also exhibited flexibility as it was compatible with patent characteristics.
{"title":"Valoração de Propriedade Intelectual para a Negociação e Transferência da Tecnologia: O caso NIT/IFBA","authors":"A. Ferreira, A. Souza, Cristiane Freire Silvão, Érica Ferreira Marques, J. Faria, N. M. Ribeiro","doi":"10.22279/navus.2020.v10.p01-23.1046","DOIUrl":"https://doi.org/10.22279/navus.2020.v10.p01-23.1046","url":null,"abstract":"The purpose of this research was to analyze patent valuation methods discussed in the literature, and to value the fish smoker patents (UM 8802959-0) of the Center for Technological Innovation of the Federal Institute of Education, Science and Technology of Bahia - NIT/IFBA. The adopted methodological procedures consisted of an exploratory research of bibliographic and documentary nature, which was based on scientific papers, dissertations, theses, technical reports and institutional websites. The approach used in this research was the qualitative research, with a qualitative and quantitative data analysis. Regarding the data, secondary data were collected from a patent document, and through direct observation performed at NIT/IFBA. As a result of this study, it was observed that the alternative valuation method, which takes into account the characteristic of the asset as well as the Technological Readiness Level (TPN) and economic variables, was the most favorable one to value the fish smoker of the NIT/IFBA when compared to traditional approaches, such as Discounted Cash Flow method (DCF), real options and cost approach. Also, the alternative valuation method was more advantageous because it took into account the particularities and dynamics of the NITs as it required data which are accessible to the Centers, and it also exhibited flexibility as it was compatible with patent characteristics.","PeriodicalId":41767,"journal":{"name":"Navus-Revista de Gestao e Tecnologia","volume":" ","pages":"01-23"},"PeriodicalIF":0.1,"publicationDate":"2020-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49511355","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-07DOI: 10.22279/NAVUS.2020.V10.P01-16.1069
Rodrigo Zanetti Negrini, Daniel Luís Arenhardt, Eugênio de Oliveira Simonetto, Cristiano Lanza Savegnago
This paper discusses the use of Video Hearing, Teleconference, or Videoconference equipment in the Brazilian criminal proceedings. It discusses its legality and identifies advantages of its application over the conventional model of criminal hearings. For this purpose, a bibliographic review was performed, where it was possible to verify its legal, constitutional and financial viability. Considering that its use complies with the constitutional principles of legal defense and contradictory, the benefits of its use for the legal system become undeniable, as it allows for the reduction of costs of the public entity and for the increase of the security standards of the judiciary's servers and for the public security. The advantages identified in the literature are in agreement with this finding (safety of those involved, speed and economy), demonstrating the gains from its application. Contrary to existing criticism, holding videoconference hearings preserves the individual rights and the guarantees declared by the Constitution of the Federative Republic of Brazil to convicts or defendants - since they are guaranteed the right to conduct an early and reserved interview with their advocate, thus ensuring confidentiality between lawyer and client.
{"title":"A Tecnologia da Informação (TI) a serviço da gestão pública: vantagens da utilização da Videoconferência em audiências penais","authors":"Rodrigo Zanetti Negrini, Daniel Luís Arenhardt, Eugênio de Oliveira Simonetto, Cristiano Lanza Savegnago","doi":"10.22279/NAVUS.2020.V10.P01-16.1069","DOIUrl":"https://doi.org/10.22279/NAVUS.2020.V10.P01-16.1069","url":null,"abstract":"This paper discusses the use of Video Hearing, Teleconference, or Videoconference equipment in the Brazilian criminal proceedings. It discusses its legality and identifies advantages of its application over the conventional model of criminal hearings. For this purpose, a bibliographic review was performed, where it was possible to verify its legal, constitutional and financial viability. Considering that its use complies with the constitutional principles of legal defense and contradictory, the benefits of its use for the legal system become undeniable, as it allows for the reduction of costs of the public entity and for the increase of the security standards of the judiciary's servers and for the public security. The advantages identified in the literature are in agreement with this finding (safety of those involved, speed and economy), demonstrating the gains from its application. Contrary to existing criticism, holding videoconference hearings preserves the individual rights and the guarantees declared by the Constitution of the Federative Republic of Brazil to convicts or defendants - since they are guaranteed the right to conduct an early and reserved interview with their advocate, thus ensuring confidentiality between lawyer and client.","PeriodicalId":41767,"journal":{"name":"Navus-Revista de Gestao e Tecnologia","volume":"10 1","pages":"01-16"},"PeriodicalIF":0.1,"publicationDate":"2020-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47495569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-02-07DOI: 10.22279/navus.2020.v10.p01-12.1035
Alana Corsi, Franciely Velozo Aragão, D. Chiroli, M. Santos, E. Souza, M. Samed, P. Soares
{"title":"Nonlinear regression model for predicting environmental traffic noise","authors":"Alana Corsi, Franciely Velozo Aragão, D. Chiroli, M. Santos, E. Souza, M. Samed, P. Soares","doi":"10.22279/navus.2020.v10.p01-12.1035","DOIUrl":"https://doi.org/10.22279/navus.2020.v10.p01-12.1035","url":null,"abstract":"","PeriodicalId":41767,"journal":{"name":"Navus-Revista de Gestao e Tecnologia","volume":"1 1","pages":""},"PeriodicalIF":0.1,"publicationDate":"2020-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68295599","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-29DOI: 10.22279/navus.2020.v10.p01-23.1065
Josi Nicoski Flores, D. Medeiros
This work seeks to identify how spontaneous media generated by fans of an entertainment product can give it amplitude, using The Umbrella Academy series as a case study. As theoretical reference we used studies on the types of media, entertainment, the definition of touchpoints and how they appear in entertainment, as well as consumer behavior, covering the consumer as a fan, according to authors such as Kotler (2000), Wheeler (2012) and Jenkins (2009). The analysis seeks to identify different types of spontaneous media, publications and actions generated by the audience of the series on the Internet, in different social media, relating them as touchpoints of the series. The result of the analysis that is composed of the survey of proprietary and paid media used by Netflix for the dissemination of the series, and also the spontaneous media generated by fans, reinforces the relationship of touchpoints to the entertainment product, expanding the reach of its dissemination.
{"title":"A mídia espontânea no entretenimento: Um estudo de caso da série The Umbrella Academy","authors":"Josi Nicoski Flores, D. Medeiros","doi":"10.22279/navus.2020.v10.p01-23.1065","DOIUrl":"https://doi.org/10.22279/navus.2020.v10.p01-23.1065","url":null,"abstract":"This work seeks to identify how spontaneous media generated by fans of an entertainment product can give it amplitude, using The Umbrella Academy series as a case study. As theoretical reference we used studies on the types of media, entertainment, the definition of touchpoints and how they appear in entertainment, as well as consumer behavior, covering the consumer as a fan, according to authors such as Kotler (2000), Wheeler (2012) and Jenkins (2009). The analysis seeks to identify different types of spontaneous media, publications and actions generated by the audience of the series on the Internet, in different social media, relating them as touchpoints of the series. The result of the analysis that is composed of the survey of proprietary and paid media used by Netflix for the dissemination of the series, and also the spontaneous media generated by fans, reinforces the relationship of touchpoints to the entertainment product, expanding the reach of its dissemination.","PeriodicalId":41767,"journal":{"name":"Navus-Revista de Gestao e Tecnologia","volume":"10 1","pages":"01-23"},"PeriodicalIF":0.1,"publicationDate":"2020-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68296044","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2020-01-29DOI: 10.22279/navus.2020.v10.p01-11.989
Tainara da Silva Brognoli, H. Ferenhof
With information and communication technologies dissemination in the various areas of society, the challenges of governmental action to promote digital transformation have increased. In this context, it was observed that the cost of face-to-face services tends to be substantially higher when compared to online service, and this indicates that public resources could be saved by expanding digital services. This research aims to contribute to the identification of the challenges, actions and perspectives of the Brazilian government for digital transformation. For that purpose, a bibliographical research was carried out in line with a documentary research, in order to identify the discussions on this topic. The result of this study, based on the descriptive analysis, showed that the Brazilian government is engaged in digital transformation, despite the challenges encountered along the way. It is considered, therefore, that it has been possible to verify that the Brazilian government has developed several digital tools and solutions in recent years. In addition, it has planned several strategic actions with the intention of making digital transformation a reality for all citizens, democratizing access to digital technologies and promoting the saving of public resources.
{"title":"Transformação digital no governo brasileiro: desafios, ações e perspectivas","authors":"Tainara da Silva Brognoli, H. Ferenhof","doi":"10.22279/navus.2020.v10.p01-11.989","DOIUrl":"https://doi.org/10.22279/navus.2020.v10.p01-11.989","url":null,"abstract":"With information and communication technologies dissemination in the various areas of society, the challenges of governmental action to promote digital transformation have increased. In this context, it was observed that the cost of face-to-face services tends to be substantially higher when compared to online service, and this indicates that public resources could be saved by expanding digital services. This research aims to contribute to the identification of the challenges, actions and perspectives of the Brazilian government for digital transformation. For that purpose, a bibliographical research was carried out in line with a documentary research, in order to identify the discussions on this topic. The result of this study, based on the descriptive analysis, showed that the Brazilian government is engaged in digital transformation, despite the challenges encountered along the way. It is considered, therefore, that it has been possible to verify that the Brazilian government has developed several digital tools and solutions in recent years. In addition, it has planned several strategic actions with the intention of making digital transformation a reality for all citizens, democratizing access to digital technologies and promoting the saving of public resources.","PeriodicalId":41767,"journal":{"name":"Navus-Revista de Gestao e Tecnologia","volume":"36 1","pages":"01-11"},"PeriodicalIF":0.1,"publicationDate":"2020-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"68295543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
京公网安备 11010802042870号
京ICP备2023020795号-1
扫码关注我们
求助内容：
应助结果提醒方式：