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The Influence of Intellectual and Innovative Determinants on the Development of Regions in the Conditions of COVID-19 and Global Digitalization 新冠肺炎疫情和全球数字化背景下,智力和创新决定因素对区域发展的影响
IF 0.3 Pub Date : 2023-05-04 DOI: 10.46925//rdluz.40.22
Dmytro Melnychuk, I. Voinalovych, O. Shkurenko, S. Mushnykova, T. Chorna
The social challenges of modern globalization caused by the COVID-19 pandemic have led to significant changes in the development of economic systems at various levels. Social development in the direction of a post-industrial society activates the introduction of digital technologies in all areas of life, which requires paying attention not only to the innovative component of its development, but also to the intellectual one, since the digital transformation requires a constant updating of knowledge; this determines the purpose of this scientific study. The article aims to highlight the influence of intellectual and innovative determinants in the development of regions under current conditions, which are outlined by the manifestations of the COVID-19 pandemic and global digitalization in the development of economic systems. The foundation of the system approach methodology made it possible to distinguish the development trends of the regions in the conditions of the COVID-19 pandemic and global digitalization. It is proposed to create guidelines for the intellectual and innovative promotion, determinants of the development of the regions in the conditions of the COVID-19 pandemic and global digitalization, according to the socioeconomic, scientific-technological, organizational and legal components. The main guidelines of efforts to increase the role of intellectual and innovative determinants in the development of regional systems in the conditions of the COVID-19 pandemic and global digitalization have been tested, taking into account the principles of complexity, integrity, flexibility, efficiency and long term.
新冠肺炎疫情给现代全球化带来的社会挑战,导致各层面经济制度发展发生重大变化。后工业社会方向的社会发展激活了数字技术在生活各个领域的引入,这不仅需要关注其发展的创新部分,也需要关注智力部分,因为数字化转型需要不断更新知识;这就决定了这项科学研究的目的。本文旨在通过新冠肺炎疫情和全球数字化在经济体系发展中的表现,突出当前条件下知识和创新决定因素对地区发展的影响。系统方法方法的建立使得在新冠肺炎大流行和全球数字化的条件下区分区域发展趋势成为可能。建议根据社会经济、科学技术、组织和法律的组成部分,制定指导方针,在2019冠状病毒病大流行和全球数字化的条件下,促进智力和创新,成为地区发展的决定因素。考虑到复杂性、完整性、灵活性、效率和长期性原则,在2019冠状病毒病大流行和全球数字化的条件下,努力加强智力和创新决定因素在区域系统发展中的作用的主要准则得到了检验。
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引用次数: 0
The Use of Digital Marketing Technologies in the Commercial Activity to Increase Enterprises’ Value in the COVID-19 Conditions 新冠肺炎疫情下企业在商业活动中运用数字营销技术提升企业价值
IF 0.3 Pub Date : 2023-05-04 DOI: 10.46925//rdluz.40.28
S. Kovalchuk, O. Arefieva, A. Shevchenko, O. Kononov, Mykola Subachov
Under the current conditions of the COVID-19 pandemic, the practice of providing goods and services, as well as their availability to consumers, remains relevant and requires further scientific research. The purpose of the article is to substantiate the conceptual basis of using digital marketing technologies in the commercial activities of enterprises to increase their value, competitiveness and ensure sustainability of development in the conditions of the COVID-19 pandemic. The methodological basis of the study of the use of digital marketing technologies in the commercial activities of enterprises in the conditions of the COVID-19 pandemic is a systematic approach and principles of digital marketing management, including: goal orientation, efficiency, functionality and complexity. The feasibility of the complex application of digital marketing tools in the commercial activities of the enterprise for the implementation of the marketing strategy in the conditions of the COVID-19 pandemic has been proven, including: contextual advertising, SEO and SEM promotion, banner advertising, advertising windows, television advertising, radio advertising, advertising in gaming, shopping and other applications, native advertising, SMS mailing, QR codes in offline mode, viral advertising, advertising in messengers, teaser advertising, retargeting. The advantages and disadvantages of using digital marketing in the commercial activity of the enterprise in the conditions of the COVID-19 pandemic are highlighted. The need to apply promising innovative implementations in the field of digital marketing has been proven, which should include: the use of online testing; implementation of voice search; use of chat bots; use of video marketing; use of interactive content.
在COVID-19大流行的当前情况下,向消费者提供商品和服务的做法及其可得性仍然具有现实意义,需要进一步的科学研究。本文的目的是在2019冠状病毒病大流行的情况下,在企业的商业活动中使用数字营销技术来增加企业的价值、竞争力和确保可持续发展的概念基础。研究2019冠状病毒病大流行条件下数字营销技术在企业商业活动中的应用的方法论基础是数字营销管理的系统方法和原则,包括:目标导向、效率、功能性和复杂性。在2019冠状病毒病大流行的情况下,在企业的商业活动中复杂应用数字营销工具以实施营销战略的可行性已得到证实,包括:上下文广告、SEO和SEM推广、横幅广告、广告窗口、电视广告、广播广告、游戏广告、购物广告等应用、原生广告、短信邮件、线下二维码、病毒式广告、即时通讯广告、预告片广告、重定向广告。重点分析了新冠疫情背景下企业在商业活动中运用数字营销的利弊。在数字营销领域应用有前途的创新实施方案的必要性已经得到证实,这应该包括:使用在线测试;语音搜索的实现;使用聊天机器人;视频营销的运用;使用互动内容。
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引用次数: 0
Presión arterial en escolares del estado Táchira - Venezuela y su asociación con el índice de masa corporal 委内瑞拉tachira州学童的血压及其与身体质量指数的关系
IF 0.3 Pub Date : 2023-05-04 DOI: 10.46925//rdluz.40.16
Saravik Molina Albarracín, Erwin Fabián Lucero Guerrero, Royma Ligeya Quintero Hernández
Objetivos: Evaluar la presión arterial (PA) en escolares del estado Táchira e investigar su asociación con el índice de masa corporal (IMC), dado que constituyen factores de riesgo cardiovascular. Métodos: Se estudiaron 84 escolares, de 9,05±1,36 años, 57,14% femeninas, 42,86% masculinos. Se tomó PA, medidas antropométricas; se calculó IMC. Considerando sobrepeso IMC >p90, obesidad >p97 según curvas venezolanas; pre-hipertensión ≥p90, hipertensión 1 ≥p95, usando valores adaptados del NHBPEP. Resultados: 3,6% presentó pre-hipertensión sistólica, 4,8% PA diastólica elevada (3,6% pre- hipertensión y 1,2% hipertensión estadio 1). Hubo correlación positiva y significativa entre IMC y PA (p=0,0001). Se observó PA ≥p90 en 28,6% de los niños obesos versus 4,8% de los normopeso. No hubo asociación del IMC y la PA con género ni edad. Conclusiones: Se encontró PA elevada en escolares, demostrándose asociación estadística entre PA alta y exceso de IMC, ambas ocasionan daño orgánico, por ende la importancia de su evaluación, detección e intervención precoz.
目的:评估tachira州学童的血压(bp),并调查其与身体质量指数(bmi)的关系,因为它们构成心血管危险因素。方法:84名学童,9.05±1.36岁,57.14%女性,42.86%男性。进行了PA、人体测量;计算bmi。根据委内瑞拉曲线考虑超重bmi >p90,肥胖>p97;高血压前期≥p90,高血压1≥p95,采用NHBPEP值。结果:收缩期高血压前期3.6%,舒张期高血压升高4.8%(高血压前期3.6%,1期高血压1.2%),bmi与血压呈正且显著相关(p= 0.0001)。28.6%的肥胖儿童和4.8%的正常体重儿童观察到PA≥p90。bmi和血压与性别和年龄没有关联。结论:在学童中发现血压升高,表明血压升高与bmi过高之间存在统计学关联,两者都导致器官损伤,因此评估、检测和早期干预的重要性。
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引用次数: 0
Influence of Components of the Pro-Oxidant-Antioxidant System on the Immune Response Levels of Cereal Crop Varieties 促氧化-抗氧化系统组分对谷类作物品种免疫应答水平的影响
IF 0.3 Pub Date : 2023-05-04 DOI: 10.46925//rdluz.40.07
Bobrova Mariia, Holodaieva Olena, Larycheva Olena, Tsviakh Olha, V. Anton
Objectiveof the research: To establish the relationship between the varietal immunoresistance of plants and quantitative changes in pro-oxidant-antioxidant balance parameters. The subject of the research is the effect of prooxidants and antioxidants on changing the resistance of a plant variety to the invasion of pathogens.Methodology: The following plants were used in the experiment: Oryza sativa L., Avena sativa L., Zea mays L., Hordeum vulgare L., Triticum durum Desf., Panicum miliaceum L.The level of superoxide anion radical,TBA-active products,activity of superoxide dismutase, catalase, cytochrome oxidase,concentration of ascorbic acid, and glutathionewere determined.The results of the research show that the grains of highly resistant varieties have significantly higher activity of superoxide dismutase, catalase, cytochrome oxidase, higher concentration of ascorbic acid, and glutathione, lower contentof superoxide anion radical and TBA-active products.Practical consequences: expanding the sown areas of highly disease-resistant cereal varieties and replacing one variety with another in limited sown areas. Value/originality:The study of the biochemical bases of the stability of the variety provides a basis for obtaining new varietiesof plants and improving existing varieties.
目的:研究植物品种免疫抗性与促氧化-抗氧化平衡参数的定量变化之间的关系。本研究的主题是促氧化剂和抗氧化剂对改变植物品种对病原体入侵的抗性的影响。方法:选用水稻、玉米、玉米、普通小麦、硬粒小麦。测定其超氧阴离子自由基水平、tba活性产物、超氧化物歧化酶、过氧化氢酶、细胞色素氧化酶活性、抗坏血酸和谷胱甘肽浓度。研究结果表明,高抗性品种籽粒超氧化物歧化酶、过氧化氢酶、细胞色素氧化酶活性显著提高,抗坏血酸和谷胱甘肽含量显著提高,超氧化物阴离子自由基和tba活性产物含量显著降低。实际后果:扩大了高度抗病谷物品种的播种面积,并在有限的播种面积内用另一种品种代替一种品种。价值/原创性:研究品种稳定性的生化基础,为获得植物新品种和改良现有品种提供依据。
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引用次数: 0
La enseñanza contextualizada para el aprendizaje de las Ciencias Naturales 自然科学学习的情境化教学
IF 0.3 Pub Date : 2023-05-04 DOI: 10.46925//rdluz.40.06
Savier Acosta, Manuel Barrios
La contextualización de la enseñanza consiste en adaptar los contenidos, estrategias y recursos a la realidad social, cultural y ecológica de los estudiantes; también, implica desarrollar las temáticas y sesiones de aprendizajes, utilizando ejemplos de la vida cotidiana. El objetivo de esta investigación fue caracterizar la enseñanza contextualizada para el aprendizaje de las Ciencias Naturales en los estudiantes de educación secundaria. La metodología utilizada en este estudio fue descriptiva, el diseño de campo, no experimental y transversal. La población estuvo constituida por 36 docentes de instituciones públicas de educación secundaria, del municipio Mara, estado Zulia, Venezuela. Los resultados expresan que los tipos de estrategias que favorecen el aprendizaje, los elementos que benefician la contextualización de los contenidos y las habilidades que contribuyen al aprendizaje de Ciencias Experimentales, son poco eficientes, por lo que se concluye, que los docentes que enseñan estas asignaturas utilizan en pocas oportunidades estrategias adaptadas al contexto que permiten promover el aprendizaje.
教学情境化是指使教学内容、策略和资源适应学生的社会、文化和生态现实;它还包括利用日常生活中的例子发展主题和学习课程。本研究的目的是描述中学学生自然科学学习的情境化教学特征。本研究采用描述性、实地设计、非实验性和横断面研究方法。本研究的目的是评估委内瑞拉Zulia州马拉市公立中学的36名教师。结果表示的那些战略有利于学习,受益的元素内容背景和技能有助于实验科学,学习效率不高,因此得出结论,教给教师把这些科目中使用机会不多的策略方面,能够促进学习。
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引用次数: 2
Metaphysical Portrait of Melitopol in the Symbolic Circle "Honey -Milk -Water"(The Problem of Symbolic Resources in Tourist Activities) “蜜-奶-水”符号圈中梅利托波尔的形而上肖像(旅游活动中的符号资源问题)
IF 0.3 Pub Date : 2023-05-04 DOI: 10.46925//rdluz.40.11
R. Oleksenko, Y. Bortnykov, E. Kryvolapov, V. Bilohur, Eduard Kliuienko, L. Radchenko
The purposeof the proposed research is to create a metaphysical portrait sketch of Melitopol in the symbolic circle "honey -milk -water" in the context of attracting symbolic resources problem in tourism.In an intensive way, and following thestrengtheningof homo viator phenomenon in the global world, research in the touristic field and philosophy of tourism are increasingly turning their attention to the "internal resource", including in this concept, in addition to natural and cultural-historical, also symbolic resource. The work uses such methods as dialectical and metaphysical, the principle of comprehensiveness of research, the general logical method, and other methods of scientific research. Tourist legend as an applied direction can become an effective marketing mechanism, as a result of which it is possible, using a symbolic resources variety and tools, to create humanitarian and social development perspectives, agreed and identified through analysis of mythological structures and conceptual shells for harmonious and effective development of these territories. In this aspect, tourism as oneof the mass culture branches will produce tourist flows directed to previously elaboratedterritorial brands.
本研究的目的是在旅游中吸引符号资源问题的背景下,在“蜜-奶-水”的符号圈中,创造一幅美利托波尔的形而上肖像草图。随着同人现象在全球范围内的强化,旅游领域和旅游哲学的研究越来越多地将注意力转向“内部资源”,包括在这个概念中,除了自然和文化历史资源之外,还有象征资源。本书运用了辩证形而上学的研究方法、研究的全面性原则、一般逻辑方法等科学研究方法。旅游传说作为一种应用方向可以成为一种有效的营销机制,因此有可能利用象征性的资源多样性和工具,通过对神话结构和概念壳的分析来创造人道主义和社会发展前景,从而实现这些领域的和谐与有效发展。在这方面,旅游作为大众文化分支之一,将产生指向先前精心设计的地域品牌的客流。
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引用次数: 0
The Relationships Between Discrete Dynamical Systems in Topological Spaces and their respective Hyperextensions to sets of Compact Spaces 拓扑空间中离散动力系统的关系及其对紧空间集的超扩展
IF 0.3 Pub Date : 2023-05-04 DOI: 10.46925//rdluz.40.04
Héctor Méndez-Gómez, Jorge Luís Yaulema-Castañeda, Paulina Fernanda . Bolaños-Logroño, Fernando Ricardo Márquez-Sañay
Several studies have been carried out related to the analysis of the relationship with respect to the dynamic properties of f and its hyperextension ̄f. However, the literature regarding the analysis of the effects of individual and collective chaos on their behaviour is scarce. Therefore, in this article several conjectures and questions are established according to the affectation of individual chaos in an ecosystem and its chaotic behaviour within the dynamics of this ecosystem, but as a whole. Thus, in the first instance, an introduction to the conceptualization of topological transitivity, chaos in the Devaney sense and how they are specified in continuous linear operators arranged in a Fréchet space (hypercyclic operators) will be established. In addition, the different notions of chaos that can occur depending on the relationship of the function, and its hyperextension will be described, to finally corroborate the present chaos with greater force than Devaney’saccording to the strong periodic specification property, the same one that applies to both f and a ̄f with the purpose of verifying the directionality in which individual and collective chaos can occur.
关于f的动力学性质和它的超伸展的关系的分析已经进行了一些研究。然而,关于个体和集体混乱对其行为影响的分析文献很少。因此,本文根据生态系统中个体混沌的影响及其在生态系统动力学中的混沌行为,但作为一个整体,建立了几个猜想和问题。因此,在第一个实例中,将建立拓扑传递性的概念,Devaney意义上的混沌,以及它们如何在fr空间中排列的连续线性算子(超循环算子)中被指定。此外,将描述根据函数关系可能发生的不同混沌概念及其超扩展,最终根据强周期规范性质以比Devaney更大的力量证实当前的混沌,该性质适用于f和a * f,目的是验证个体和集体混沌可以发生的方向性。
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引用次数: 0
Formation of the Adaptive Management System for the Economic Security of Enterprises in the COVID-19 Context 新冠肺炎背景下企业经济安全适应性管理体系的构建
IF 0.3 Pub Date : 2023-05-04 DOI: 10.46925//rdluz.40.30
O. Arefieva, V. Tytykalo, V. Kalyniuk, N. Sytnik, I. Gnitetskyi
The relevance of this scientific research is justified by the increased attention that the economic community pays to economic security, for the development of microeconomic systems in modern conditions of uncertainty, caused by global challenges, as a result of the COVID-19 pandemic. The purpose of the study is to identify the principles of the formation of an adaptive management system of economic security of enterprises in the conditions of the COVID-19 pandemic. The authors founded the methodological basis for the formation of the adaptive management system of the economic security of companies, based on the identification of the systemic approach and specific principles of compliance, duality and feedback, as well as the functions of adaptive management. The conducted research makes possible to generalize that the formation of a system of adaptive management of the economic security of enterprises in the COVID-19 conditions is a special type of management activity, which involves the use of a wide range of measures and tools for making effective management decisions, which are characterized by timeliness, flexibility, creativity and innovation.
由于2019冠状病毒病(COVID-19)大流行等全球性挑战造成了现代不确定条件,经济界更加关注经济安全,关注微观经济体系的发展,因此这项科学研究具有重要意义。研究的目的是确定新冠肺炎大流行条件下企业经济安全适应性管理体系形成的原则。通过对企业经济安全适应性管理的系统方法和具体的符合性、对偶性、反馈性原则的认定,以及适应性管理的功能,构建了企业经济安全适应性管理体系形成的方法论基础。通过研究可以得出结论:新冠疫情下企业经济安全适应性管理体系的形成是一种特殊类型的管理活动,它涉及使用广泛的措施和工具进行有效的管理决策,具有时效性、灵活性、创造性和创新性等特点。
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引用次数: 1
Polvo de moringa como floculante en agua cruda para remoción de bacterias de importancia en salud pública 辣木粉作为原水絮凝剂,用于去除具有公共卫生意义的细菌
IF 0.3 Pub Date : 2023-05-04 DOI: 10.46925//rdluz.40.12
Israel García-León, J. L. Hernández-Mendoza, Cristian Lizarazo-Ortega, Jesús Di Carlo Quiroz-Velásquez, Anabel Bocanegra-Alonso, Karla Selene Estrada-Ortiz
La floculación es un método de precipitación que retiene los sólidos suspendidos, liberando aguas grises con una carga orgánica menor. El polvo de moringa tiene un efecto floculante y en este caso se evaluó su efecto entre las poblaciones bacterianas, especialmente las de importancia en salud pública. El estudio se realizó en la Ciudad de Reynosa, Tamaulipas, que tiene dos canales que conducen agua para uso urbano y agrícola. Cuatro sitios fueron muestreados, dos en la ciudad y los otros en la periferia de la ciudad. Las muestras de agua recolectadas en cada punto fueron divididas en dos. Un lote fueron los controles y al otro se les agregó polvo de moringa. Posteriormente, en todos los lotes se realizó una extracción de ADN para análisis metagenómico de la biota presente. Los resultados mostraron que hay un efecto floculante en las muestras de agua y que con el tratamiento se alteran las poblaciones microbianas; finalmente, se observa que las poblaciones de bacterias de importancia en salud pública no son retiradas con el tratamiento.
絮凝是一种沉淀方法,它保留悬浮固体,释放出有机负荷较低的灰水。辣木粉具有絮凝作用,在本案例中评估了其对细菌种群的影响,特别是对公共卫生具有重要意义的细菌种群。这项研究是在塔毛利帕斯州的雷诺萨市进行的,雷诺萨市有两条运河供城市和农业用水。本研究的目的是评估在城市环境中,在城市环境中,在城市环境中,在城市环境中,在城市环境中,在城市环境中,在城市环境中,在城市环境中。在每个地点采集的水样被分成两部分。一组是对照,另一组是添加辣木粉。随后,对所有批次进行dna提取,对现有生物群进行宏基因组分析。结果表明,水样具有絮凝作用,处理后微生物种群发生变化;最后,值得注意的是,对公共卫生具有重要意义的细菌种群并没有通过治疗而减少。
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引用次数: 0
Method of Mathematical Theory of Moments 矩的数学理论方法
IF 0.3 Pub Date : 2023-05-04 DOI: 10.46925//rdluz.40.05
Bulatnikova Irina Vyacheslavovna
Infinite matrices play an important role in many aspects of analysis, algebra, differential equations, andthetheory of mechanical vibrations.Jacobi matrices are interestingbecause they are the simplest representatives of symmetric operators in infinite-dimensional space. they are used in interpolation theory, quantum physics, moment problem.In this paper, basedon the elements of Jacobi matrix, itwill be determinedthe type of the operator that occurs when processing the results of measurements of random variables. The first type of operators arematrices,for which the moment problem has a unique solution, and Jacobi matrix generates a specific moment problem. The second type of operators arematrices, for which the moment problem has many solutions, and Jacobi matrix is said to generate an indeterminate moment problem.
无限矩阵在分析、代数、微分方程和机械振动理论的许多方面起着重要的作用。雅可比矩阵很有趣,因为它们是无限维空间中对称算子的最简单表示。它们被用于插值理论,量子物理,力矩问题。本文从雅可比矩阵的元素出发,确定了处理随机变量测量结果时发生的算子的类型。第一类算子是矩阵,其矩问题有唯一解,雅可比矩阵生成一个特定的矩问题。第二类算子是矩阵,其矩问题有很多解,雅可比矩阵产生的是一个不定矩问题。
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引用次数: 0
期刊
Revista de la Universidad del Zulia
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